Ben Cameron: The true power of the performing arts

Prevoditelj: Mislav Ante Omazić - EFZG Recezent: Tilen Pigac - EFZG

I am a cultural omnivore,

Ja sam kulturni svejed,

one whose daily commute is made possible by attachment to an iPod --

čija je svakodnevna razmjena sadržaja

omogućena povezanošću s iPodom,

an iPod that contains Wagner and Mozart,

iPod na kojem se nalaze Wagner i Mozart,

pop diva Christina Aguilera,

pop diva Christina Aquilera,

country singer Josh Turner,

country pjevač Josh Turner,

gangsta rap artist Kirk Franklin,

gangsta rap umjetnik Kirk Franklin,

concerti, symphonies and more and more.

koncerti, simfonije i puno, puno više.

I'm a voracious reader,

Ja sam proždrljivi čitač,

a reader who deals with Ian McEwan down to Stephanie Meyer.

čitač koji se bavi od Ian McEwana do Stephanie Meyer.

I have read the Twilight tetralogy.

Pročitao sam "Sumrak" tetralogiju.

And one who lives for my home theater,

I onaj sam koji živi za svoje kućno kino,

a home theater where I devour DVDs, video on demand

kućno kino gdje gutam DVDove, videe-na-zahtjev

i puno televizije.

and a lot of television.

For me, "Law & Order: SVU," Tina Fey and "30 Rock"

Za mene, "Zakon i red: Odjel za posebne žrtve,"

Tine Fey i "30 Rock"

and "Judge Judy" --

te "Sutkinja Judy" -- "Ljudi su stvarni, slučajevi su stvarni,

"The people are real, the cases are real, the rulings are final."

presude su konačne."

(Laughter)

Now, I'm convinced a lot of you probably share my passions,

Uvjeren sam kako puno vas

vjerojatno dijeli moju strast,

especially my passion for "Judge Judy,"

posebno strast za "Sutkinjom Judy,"

and you'd fight anybody who attempted to take her away from us,

i suprostaviti ćete se svakome

tko će nam je pokušati oduzeti,

but I'm a little less convinced that you share the central passion of my life,

ali manje sam uvjeren da dijelite središnju strast mog života,

a passion for the live professional performing arts,

strast za profesionalnom umjetničkom izvedbom uživo,

performing arts that represent the orchestral repertoire, yes,

umjetničkom izvedbom koja predstavlja orkestarski repertoar, da,

but jazz as well, modern dance, opera,

ali također i jazz, moderni ples, operu,

theater and more and more and more.

kazalište i još puno, puno, puno toga.

Znate, iskreno,

Frankly, it's a sector that many of us who work in the field

to je sektor za kojeg su mnogi od nas koji tu radimo zabrinuti

worry is being endangered and possibly dismantled by technology.

a on je ugrožen i moguće rastavljen

tehnologijom.

While we initially heralded the Internet as the fantastic new marketing device

Dok smo na početku hrlili prema Internetu

kao fantastičnom novom uređaju za marketing

that was going to solve all our problems,

koji će riješiti sve naše probleme,

we now realize that the Internet is, if anything,

sada shvaćamo kako je Internet, ako ništa drugo,

previše učinkovit u tom smislu.

too effective in that regard.

Depending on who you read, an arts organization

Ovisno o tome koga čitate, umjetnička organizacija,

or an artist, who tries to attract the attention

ili umjetnik, koji pokušava privući pažnju

of a potential single ticket buyer,

potencijalnog kupca karte,

now competes with between three and 5,000 different marketing messages

sada se takmiči s između

tri i 5.000

različitih marketinških poruka

a typical citizen sees every single day.

koje tipični građanin vidi svaki dan.

We now know, in fact,

Sada u stvari znamo

that technology is our biggest competitor for leisure time.

kako je tehnologija naš najveći konkurent za slobodno vrijeme.

Prije pet godina,

Five years ago,

Gen Xers spent 20.7 hours online and TV, the majority on TV.

generacija X je provodila 20,7 sati on-line i uz TV,

uglavnom uz TV.

Gen Yers spent even more --

Generacija Y provodi čak više --

23.8 hours, the majority online.

23,8 sati, uglavnom on-line.

And now, a typical university-entering student arrives at college

A sada, tipični

brucoš

koji dolazi na fakultet

already having spent 20,000 hours online

već sada je proveo

20.000 sati on-line

and an additional 10,000 hours playing video games --

i dodatnih 10.000 sati

igrajući video igrice,

a stark reminder that we operate in a cultural context

snažan podsjetnik da djelujemo

u kulturološkom kontekstu

where video games now outsell music and movie recordings combined.

u kojem su video igrice nadjačale

muziku i filmove zajedno.

Moreover, we're afraid that technology

Čak štoviše, bojim se kako je tehnologija

has altered our very assumptions of cultural consumption.

izmijenila našu pretpostavku kulturne potrošnje.

Zahvaljujući Internetu,

Thanks to the Internet,

we believe we can get anything we want whenever we want it,

vjerujemo kako možemo dobiti sve što želimo kada god to poželimo,

delivered to our own doorstep.

isporučeno na naš kućni prag.

We can shop at three in the morning or eight at night,

Možemo kupovati u tri ujutro ili osam navečer,

ordering jeans tailor-made for our unique body types.

naručujući traperice skrojene za jedinstvene oblike tijela.

Expectations of personalization and customization

Očekivanja presonalizacije

i prilogađavanja

that the live performing arts --

koje umjetnost uživo --

which have set curtain times, set venues,

koja ima određeno vrijeme i određeno mjesto,

attendant inconveniences of travel, parking and the like --

gdje se posjetitelj susreće s neugodnostima putovanja, parkiranja i slično --

simply cannot meet.

jednostavno ne može ispuniti.

And we're all acutely aware:

I mi smo u stvari svjesni:

what's it going to mean in the future

što će to značiti u budućnosti

when we ask someone to pay a hundred dollars

kada ćemo pitati nekoga da plati stotine dolara

for a symphony, opera or ballet ticket,

za kartu za simfoniju, operu ili balet,

when that cultural consumer is used to downloading on the internet

kada je taj kupac kulture naučen na skidanje s Interneta

24 hours a day for 99 cents a song or for free?

24 sata na dan

za 99 centi po pjesmi ili besplatno?

These are enormous questions for those of us that work in this terrain.

To su enormna pitanja

za nas koji radimo na tom terenu.

But as particular as they feel to us, we know we're not alone.

Ali koliko se god čine posebnima za nas,

znamo kako nismo sami.

All of us are engaged

Svi smo mi uključeni

in a seismic, fundamental realignment of culture and communications,

u seizmičko, fundamentalno

prestrojavanje kulture i komunikacije,

a realignment that is shaking and decimating the newspaper industry,

prestrojavanje koje trese i desetkuje

industriju novina, industriju magazina,

the magazine industry, the book and publishing industry and more.

indutriju izdavača knjiga i još više.

Saddled in the performing arts as we are, by antiquated union agreements

Ušuškani u živu umjetnost, kroz zastarjele sindikalne sporazume

that inhibit and often prohibit mechanical reproduction and streaming,

koji su kočili i često spriječavali

mehaničku reprodukciju i protok,

locked into large facilities that were designed to ossify

zaključani u velike ustanove

koje su dizajnirane kako bi okoštale

the ideal relationship between artist and audience

idealan odnos

između umjetnika i publike

most appropriate to the 19th century

najprikladniji za 19. stoljeće

and locked into a business model dependent on high ticket revenues,

i zaključani u poslovni model koji ovisi o velikim prihodima od karata,

where we charge exorbitant prices.

gdje naplaćujemo astronomske cijene,

Many of us shudder in the wake of the collapse of Tower Records

mnoge od nas je uhvatila jeza u osvit kolapsa "Tower Recordsa"

and ask ourselves, "Are we next?"

i zapitali smo se, "Jesmo li mi slijedeći?"

Everyone I talk to in performing arts resonates to the words of Adrienne Rich,

Svi umjetnici s kojima sam pričao

suglasni su s riječima Adrienne Rich,

who, in "Dreams of a Common Language," wrote,

koja je u "Snovima o zajedničkom jeziku" napisala,

"We are out in a country that has no language, no laws.

"Mi se nalazimo u zemlji koja

nema jezik, nema zakone.

Whatever we do together is pure invention.

Što god radimo zajedno predstavlja čisti pronalazak.

The maps they gave us are out of date by years."

Karte koje su nam dali

zastarjele su već godinama."

And for those of you who love the arts,

A za one od vas koji vole umjetnost,

aren't you glad you invited me here to brighten your day?

nije li vam drago što ste me pozvali da vam uljepšam dan?

(Laughter)

(Smijeh)

(Applause)

(Pljesak)

Now, rather than saying that we're on the brink of our own annihilation,

Umjesto da vam kažem kako smo na rubu vlastitog uništenja

I prefer to believe that we are engaged in a fundamental reformation,

rađe vjerujem kako smo uključeni u fundamentalnu reformu,

a reformation like the religious Reformation of the 16th century.

preoblikovanje koje je poput religijske reforme

16. stoljeća.

The arts reformation, like the religious Reformation,

Umjetnička reforma, poput religijske reforme,

is spurred in part by technology,

je djelomično potaknuta tehnologijom,

with indeed, the printing press really leading the charge

gdje je, stvarno, štamparska presa vodila

on the religious Reformation.

religijsku reformu.

Both reformations were predicated on fractious discussion,

Obje reforme su zasnovane na svadljivoj raspravi,

internal self-doubt

unutrašnjoj dvojbi

and massive realignment of antiquated business models.

i masovnom prestrojavanju zastarjelih poslovnih modela.

A u srcu, obje refrome

And at heart, both reformations, I think, were asking the questions:

su postavljale pitanja:

who's entitled to practice?

tko ima pravo da se ovime bavi?

How are they entitled to practice?

Kako su oni dobili pravo da se time bave?

And indeed, do we need anyone to intermediate for us

I u stvari, trebamo li ikoga

da posreduje za nas

in order to have an experience with a spiritual divine?

da osjetimo to prekrasno duhovno iskustvo?

Chris Anderson, someone I trust you all know,

Chris Anderson, netko za koga vjerujem da je svima poznat,

editor in chief of Wired magazine and author of The Long Tail,

glavni urednik i šef Wired magazina i autor "Dugog repa,"

really was the first, for me, to nail a lot of this.

je stvarno bio prvi, za mene, tko je obuhvatio puno toga.

He wrote a long time ago, you know,

On je davno napisao, znate,

thanks to the invention of the Internet, web technology, minicams and more,

da su zahvaljujući pronalasku Interneta,

web tehnologije,

mini kamera i još puno toga,

the means of artistic production have been democratized

sredstva umjetničke produkcije

demokratizirana

for the first time in all of human history.

po prvi puta u cjelokupnoj ljudskoj povijesti.

In the 1930s, if any of you wanted to make a movie,

1930-ih ako je netko od vas htio napraviti film,

you had to work for Warner Brothers or RKO,

trebali ste raditi za Warner Bros ili RKO

because who could afford a movie set

jer tko si je drugi mogao priuštiti filmski set

and lighting equipment and editing equipment

i opremu za osvjetljavanje, i opremu za montažu

and scoring, and more?

i pozadinsku muziku i još puno toga?

And now who in this room doesn't know a 14 year-old

A danas tko u ovoj prostoriji nema četrnaestgodišnjaka

hard at work on her second, third, or fourth movie?

koji ne radi na svojem drugom, trećem, ili četvrtom filmu?

(Laughter)

(Smijeh)

Similarly, the means of artistic distribution

Slično, sredstva umjetničke distribucije

have been democratized for the first time in human history.

demokratizirana su po prvi puta u ljudskoj povijesti.

Again, in the '30s, Warner Brothers, RKO did that for you.

Opet, 1930-ih, Warner Bros, RKO su to činili za vas.

Now, go to YouTube, Facebook;

Sada odite na YouTube, Facebook;

you have worldwide distribution

imate globalnu distribuciju

without leaving the privacy of your own bedroom.

bez da napuštate privatnost svoje spavaće sobe.

This double impact is occasioning

Taj dvostruki utjecaj uvjetuje

a massive redefinition of the cultural market,

masivnu reformu kulturnog tržišta,

a time when anyone is a potential author.

vrijeme kada je svatko potencijalni autor.

Frankly, what we're seeing now in this environment

Iskreno, ono što vidimo sada u tom okruženju

is a massive time, when the entire world is changing

je važan trenutak,

kada se cijeli svijet mijenja,

as we move from a time when audience numbers are plummeting.

dok se odmičemo od vremena kada se publika pecala.

But the number of arts participants,

Ali broj umjetničkih učesnika,

people who write poetry, who sing songs, who perform in church choirs,

ljudi koji pišu poeziju, koji pjevaju pjesme,

koji izvode u crkvenim zborovima,

is exploding beyond our wildest imaginations.

eksplodirao je izvan naših najluđih snova.

This group, others have called the pro-ams,

Ta grupa, koju drugi nazivaju "promateri,"

amateur artists doing work at a professional level.

umjetnici amateri koji imaju izvedbe na profesionalnoj razini.

Vidite ih na YouTubeu, na plesnim natjecanjima,

You see them on YouTube, in dance competitions,

filmskim festivalima, i tako dalje.

film festivals and more.

They are radically expanding

Oni radikalno šire

our notions of the potential of an aesthetic vocabulary,

naše shvaćanje potencijala estetskog vokabulara,

dok izazivaju i podrivaju

while they are challenging and undermining

the cultural autonomy of our traditional institutions.

kulturnu autonomiju tradicionalnih institucija.

Ultimately, we now live in a world defined not by consumption,

Ultimativno, danas živimo u svijetu

koji definira, ne potrošnja,

but by participation.

već sudjelovanje.

But I want to be clear,

Ali želim naglasiti,

just as the religious Reformation did not spell the end

jednako kako religijska reforma nije objavila kraj

formalnoj crkvi ili svečeništvu,

to the formal Church or to the priesthood;

I believe that our artistic institutions will continue to have importance.

vjerujem kako će naše umjetničke institucije

i dalje biti važne.

They currently are the best opportunities

One su trenutno najbolja prilika

for artists to have lives of economic dignity --

za umjetnike da imaju živote s ekonomskim dostojanstvom,

not opulence, of dignity.

ne bogatstvom, već dostojanstvom.

And they are the places where artists

I one su mjesta gdje će umjetnici

who deserve and want to work at a certain scale of resources

koji to zasluže i žele raditi na određenoj razini resursa

will find a home.

pronaći dom.

But to view them as synonymous with the entirety of the arts community

Ali promatrati ih kao sinonim

za cjelovitost umjetničke zajednice

is, by far, too shortsighted.

je prilično, kratkovidno.

And indeed, while we've tended to polarize the amateur from the professional,

I zaista, dok pokušavamo razdvojiti

amatere od profesionalaca,

the single most exciting development in the last five to 10 years

jedini najuzbudljiviji razvoj

u posljednjih pet do 10 godina

has been the rise of the professional hybrid artist,

bio je uspon

hibridnih profesionalnih umjetnika,

the professional artist who works,

profesionalnih umjetnika,

not primarily in the concert hall or on the stage;

koji rade, ne primarno u koncertnim dvoranama ili na pozornici,

but most frequently around women's rights, or human rights,

već uglavnom oko

ženskih pitanja, ili ljudskih pitanja,

or on global warming issues or AIDS relief for more --

ili pitanja globalnog zagrijavanja ili pomoći oko SIDE,

not out of economic necessity,

ne uslijed ekonomske nužnosti,

but out of a deep, organic conviction

već zbog dubokog, organskog uvjerenja

that the work that she or he is called to do

da posao koji su ona, ili on, pozvani da naprave

cannot be accomplished in the traditional hermetic arts environment.

ne može se napraviti tradicionalno u

hermetičkom umjetničkom okruženju.

Today's dance world is not defined solely

Današnji svijet plesa nije definiran isključivo

by the Royal Winnipeg Ballet or the National Ballet of Canada,

od strane kraljevskog Winnipeg baleta ili nacionalnog baleta Kanade,

but by Liz Lerman's Dance Exchange --

već od Liz Lermaninog "Plesa razmjene",

a multi-generational, professional dance company,

multigeneracijske, profesionalne plesne grupe,

whose dancers range in age from 18 to 82,

čiji plesači variraju od 18 godina do 82.,

and who work with genomic scientists to embody the DNA strand

i koji rade s genetskim znanstvenicima

na otjelovljenju DNK mreže

and with nuclear physicists at CERN.

i sa nuklearnim fizičarima u CERN-u.

Today's professional theater community

Današnja profesionalna kazališna zajednica

is defined, not only the Shaw and Stratford Festivals,

je definirana, ne samo sa Shaw i Stratford festivalima,

but by the Cornerstone Theater of Los Angeles --

već s Cornerstone kazalištem iz Los Angelesa,

a collective of artists that after 9/11,

umjetničkim kolektivom koji je, nakon 11.09.,

brought together 10 different religious communities --

okupio zajedno 10 različitih religijskih zajednica --

the Baha'i, the Catholic,

Bahia, Katolike,

the Muslim, the Jewish,

Muslimane, Židove,

even the Native American

čak i Indijance

and the gay and lesbian communities of faith,

te homoseksualnu i lezbijsku zajednicu u vjeri,

helping them create their own individual plays

pomažući im da naprave svoje vlastite predstave

and one massive play,

ili ogromnu predstavu,

where they explored the differences in their faith

gdje su istraživali razlike u svojim vjerama

and found commonality

i pronašli istovjetnost

as an important first step toward cross-community healing.

kao važan prvi korak

prema izliječenju razlika koje ih obilježavaju.

Today's performers, like Rhodessa Jones, work in women's prisons,

Današnji izvođači, poput Rhodesse Jones

rade u ženskim zatvorima,

helping women prisoners articulate the pain of incarceration,

pomažući ženskim zatvorenicama da artikuliraju bol zatočeništva,

while today's playwrights and directors work with youth gangs

dok današnji tekstopisci i režiseri rade s mladim bandama

ne bi li pronašli alternative kanalima nasilja

to find alternate channels to violence and more and more and more.

i još puno, puno toga.

And indeed, I think, rather than being annihilated,

I zaista, mislim, umjesto da budu uništena,

the performing arts are poised on the brink of a time

umjetnost uživo je postavljena na ivicu vremena

when we will be more important than we have ever been.

gdje ćemo mi biti važniji

nego što smo ikada bili.

You know, we've said for a long time,

Znate, davno smo rekli,

we are critical to the health of the economic communities in your town.

kako smo važni za ekonomsko zdravlje naših zajednica u gradu.

And absolutely --

I apsolutno.

I hope you know that every dollar spent on a performing arts ticket in a community

Nadam se da znate kako svaki dolar koji potrošite na kartu za umjetnost uživo

generira pet do sedam dodatnih dolara za lokalnu ekonomiju,

generates five to seven additional dollars for the local economy,

dolari potrošeni u restoranu ili na parkingu,

dollars spent in restaurants or on parking,

u dućanima tekstila gdje kupujemo tekstil za kostime,

at the fabric stores where we buy fabric for costumes,

the piano tuner who tunes the instruments, and more.

štimači klavira koji namještaju instrumente i još puno toga.

Ali umjetnost će biti još važnija ekonomijama

But the arts are going to be more important to economies as we go forward,

kako idemo naprijed,

especially in industries we can't even imagine yet,

posebno u industrijama koje još ne možemo niti zamisliti,

just as they have been central to the iPod and the computer game industries,

upravo kao što je bila centralna za iPod

ili industriju računalnih igrica,

which few, if any of us, could have foreseen 10 to 15 years ago.

koje su neki, ako itko od nas,

predviđali prije 10 do 15 godina.

Business leadership will depend more and more on emotional intelligence,

Poslovno vodstvo ovisiti će sve više i više

o emocionalnoj inteligenciji,

the ability to listen deeply,

sposobnosti dubokog slušanja,

to have empathy,

imanja empatije,

to articulate change, to motivate others --

artikuliranja promjena, motiviranja drugih --

the very capacities that the arts cultivate with every encounter.

kapaciteta

koje umjetnost kultivira svaki puta.

Especially now,

Posebno sada,

as we all must confront the fallacy of a market-only orientation,

kada se svi moramo suočiti

s lažnošću isključive tržišne orijentacije,

uninformed by social conscience;

neinformirane društvene svijesti,

we must seize and celebrate the power of the arts

moramo posegnuti i slaviti moć umjetnosti

to shape our individual and national characters,

koja će oblikovati pojedinačne i nacionalne karaktere,

and especially characters of the young people,

a posebno karaktere mladih ljudi,

who all too often are subjected to bombardment of sensation,

koji su, prečesto, bombardirani senzacijom,

rather than digested experience.

umjesto da prožive iskustvo.

Ultimately, especially now in this world,

Ultimativno, posebno sada, u ovom svijetu,

where we live in a context of regressive and onerous immigration laws,

u kojem živimo u kontekstu

regresivnih i tegobnih imigracijskih zakona,

in reality TV that thrives on humiliation,

u stvarnosti televizije koja potiče ponižavanje,

and in a context of analysis,

i kontekstu analize,

where the thing we hear most repeatedly, day in, day out in the United States,

gdje stvar koju najviše puta čujemo,

iz dana u dan u SAD-u,

in every train station, every bus station, every plane station is,

na svakoj željezničkoj stanici, autobusnoj stanici, aerodromu je,

"Dame i gospodo,

"Ladies and gentlemen,

please report any suspicious behavior or suspicious individuals

molimo vas da prijavite svako sumnjivo ponašanje

ili sumnjive pojedince

to the authorities nearest to you,"

najbližim vlastima."

when all of these ways we are encouraged

kada smo na sve načine ohrabrivani,

to view our fellow human being with hostility and fear

da gledamo na druge ljude s neprijateljstvom

i strahom i prijezirom i sumnjom.

and contempt and suspicion.

The arts, whatever they do, whenever they call us together,

Umjetnost, što god radila, kada god nas okupila,

invite us to look at our fellow human being with generosity and curiosity.

poziva nas da gledamo na druge

s velikodušnošću i zanimanjem.

God knows, if we ever needed that capacity in human history,

Bog zna, ako smo ikada trebali

taj kapacitet u ljudskoj povijesti,

we need it now.

trebamo ga sada.

You know, we're bound together,

Znate, povezani smo zajedno,

not, I think by technology, entertainment and design,

ne, mislim, tehnologijom, zabavom i dizajnom,

but by common cause.

već zdravim razumom.

We work to promote healthy vibrant societies,

Radimo kako bismo promovirali zdrava vibrirajuća društva,

kako bismo smanjili ljudsku patnju,

to ameliorate human suffering,

to promote a more thoughtful, substantive, empathic world order.

promovirali obazriviji,

nazavisniji, empatični svjetski poredak.

Pozdravljam vas sve kao aktiviste u tom pohodu

I salute all of you as activists in that quest

and urge you to embrace and hold dear the arts in your work,

i pozivam vas da zagrlite i zadržite umjetnost u svom poslu,

whatever your purpose may be.

koja god da je vaša svrha.

I promise you the hand of the Doris Duke Charitable Foundation

Obećajem vam da je ruka Doris Duke humanitarne fondacije

is stretched out in friendship for now and years to come.

ispružena u prijateljstvu sada i u godinama koje dolaze.

And I thank you for your kindness and your patience

I zahvaljujem vam na ljubaznosti i strpljenju što ste me slušali ovo popodne.

in listening to me this afternoon.

Hvala vam i blagoslovljeni bili.

Thank you, and Godspeed.