Ben Cameron: The true power of the performing arts

76,756 views ・ 2010-09-10

TED


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翻译人员: Felix Chen 校对人员: Angelia King
00:15
I am a cultural omnivore,
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我是个文化老饕。
00:17
one whose daily commute is made possible by attachment to an iPod --
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每天上下班时,
我都会戴着iPod,
00:22
an iPod that contains Wagner and Mozart,
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听着瓦格纳和莫扎特,
00:24
pop diva Christina Aguilera,
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还有流行女星克里斯蒂娜·阿奎莱拉、
00:26
country singer Josh Turner,
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乡村歌手乔什·特纳、
00:28
gangsta rap artist Kirk Franklin,
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非常棒的说唱大师柯克·富兰克林、
00:30
concerti, symphonies and more and more.
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协奏曲、交响乐,等等,等等。
00:32
I'm a voracious reader,
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我还是个阅读狂,
00:34
a reader who deals with Ian McEwan down to Stephanie Meyer.
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从伊恩·麦克伊文到斯蒂芬尼·梅耶。
00:37
I have read the Twilight tetralogy.
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《暮光之城》四部曲我已经全部看完。
00:40
And one who lives for my home theater,
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我也是个家庭影院迷,
00:43
a home theater where I devour DVDs, video on demand
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我贪婪的观看DVD,视频点播节目,
及许多电视节目。
00:46
and a lot of television.
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00:47
For me, "Law & Order: SVU," Tina Fey and "30 Rock"
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我最喜欢的有,“法律与秩序:特殊受害者”、
蒂娜·菲和“摇滚30”、
00:50
and "Judge Judy" --
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还有“朱蒂法官” -- “人物确实,案件确实,
00:52
"The people are real, the cases are real, the rulings are final."
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裁决是最终裁决。”
00:55
(Laughter)
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00:56
Now, I'm convinced a lot of you probably share my passions,
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我相信,你们中有很多人
都有和我一样的热情,
01:00
especially my passion for "Judge Judy,"
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特别是对“朱蒂法官”的热情。
01:02
and you'd fight anybody who attempted to take her away from us,
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你们多半会抗议
任何想把她从我们身边带走的人。
01:06
but I'm a little less convinced that you share the central passion of my life,
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但是,我不太相信你们都有和我一样的核心热情,
01:09
a passion for the live professional performing arts,
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那就是对专业现场表演艺术的热情。
01:12
performing arts that represent the orchestral repertoire, yes,
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专业现场表演艺术包括所有的管弦乐现场演奏剧目,
01:15
but jazz as well, modern dance, opera,
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也包括爵士乐、现代舞、歌剧、
01:18
theater and more and more and more.
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戏剧,等等,等等。
坦白说,
01:21
Frankly, it's a sector that many of us who work in the field
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很多在这个领域工作的人都担心
01:24
worry is being endangered and possibly dismantled by technology.
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这一领域正在受到来自科技的威胁
并可能逐渐消失。
01:28
While we initially heralded the Internet as the fantastic new marketing device
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最初我们把互联网看做是
奇妙的新行销手段,
01:32
that was going to solve all our problems,
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认为它能解决我们所有的问题,
01:34
we now realize that the Internet is, if anything,
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我们现在意识到互联网
在这方面有些过头了。
01:37
too effective in that regard.
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01:38
Depending on who you read, an arts organization
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根据你所了解的,一个艺术组织,
01:41
or an artist, who tries to attract the attention
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或一名艺术家,试着吸引
01:43
of a potential single ticket buyer,
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一名潜在的购票者的注意,
01:45
now competes with between three and 5,000 different marketing messages
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现在需要与
一个典型的市民
每天看到的3到500条
01:51
a typical citizen sees every single day.
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不同的行销信息竞争。
01:54
We now know, in fact,
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现在我们知道实际上
01:56
that technology is our biggest competitor for leisure time.
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科技才是我们休闲时间的最大占用者。
五年前,
01:59
Five years ago,
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02:00
Gen Xers spent 20.7 hours online and TV, the majority on TV.
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X世代的人花费20.7小时上网和看电视,
主要是看电视。
02:05
Gen Yers spent even more --
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Y世代的人花费更多的时间 --
02:06
23.8 hours, the majority online.
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23.8小时,主要是上网。
02:09
And now, a typical university-entering student arrives at college
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现在,一名典型的
大学新生
在学校
02:15
already having spent 20,000 hours online
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会花费
两万个小时上网
02:19
and an additional 10,000 hours playing video games --
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还有一万个小时
花在玩视频游戏上,
02:23
a stark reminder that we operate in a cultural context
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这提醒我们正处在一个
视频游戏卖的比
02:26
where video games now outsell music and movie recordings combined.
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音乐和电影制品加起来
还要多的文化环境中。
02:33
Moreover, we're afraid that technology
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而且,我们担心科技
02:35
has altered our very assumptions of cultural consumption.
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已经改变了我们的文化消费设想。
感谢互联网,
02:39
Thanks to the Internet,
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02:40
we believe we can get anything we want whenever we want it,
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我们相信我们能随时得到想要的东西,
02:43
delivered to our own doorstep.
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并送货上门。
02:45
We can shop at three in the morning or eight at night,
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我们能在凌晨三点或是晚上八点进行购物,
02:47
ordering jeans tailor-made for our unique body types.
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为自己独特的体型订购定制的牛仔裤。
02:50
Expectations of personalization and customization
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对个性化
和定制化的期待
02:54
that the live performing arts --
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现场表演艺术 --
02:56
which have set curtain times, set venues,
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需要固定的剧场时间,固定的场所,
02:59
attendant inconveniences of travel, parking and the like --
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去场馆的路途、停车等不便之处 --
03:02
simply cannot meet.
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无法达到。
03:04
And we're all acutely aware:
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我们都敏锐的意识到:
03:06
what's it going to mean in the future
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这在未来意味着什么
03:08
when we ask someone to pay a hundred dollars
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当我们让人花一百美元
03:10
for a symphony, opera or ballet ticket,
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去买交响乐、歌剧或是芭蕾演出的票
03:13
when that cultural consumer is used to downloading on the internet
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当文化消费者习惯与在英特网上
03:16
24 hours a day for 99 cents a song or for free?
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一天二十四小时的
以99美分一首或是免费的下载歌曲时?
03:22
These are enormous questions for those of us that work in this terrain.
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我们这些工作在这一
领域的人面临着许多难题。
03:26
But as particular as they feel to us, we know we're not alone.
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但我们有种奇特的感觉,
我们知道我们不是孤独的。
03:30
All of us are engaged
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我们一起努力
03:31
in a seismic, fundamental realignment of culture and communications,
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对文化和沟通
进行翻天覆地的基本的重组,
03:36
a realignment that is shaking and decimating the newspaper industry,
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这种重组动摇和摧毁了
报纸业、杂志业、
03:40
the magazine industry, the book and publishing industry and more.
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图书和出版业等行业。
03:44
Saddled in the performing arts as we are, by antiquated union agreements
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我们背负着表演艺术,通过陈旧的联盟协议
03:48
that inhibit and often prohibit mechanical reproduction and streaming,
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这协议阻止,常常禁止
机械性的复制和传播,
03:53
locked into large facilities that were designed to ossify
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我们被困在庞大的设施之中,
这些设施旨在
03:57
the ideal relationship between artist and audience
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使艺术家和观众间
的理想关系变得僵化
04:01
most appropriate to the 19th century
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这在十九世纪有最佳的体现
04:03
and locked into a business model dependent on high ticket revenues,
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把我们困在了依赖于高票房收入的商业模式中,
04:06
where we charge exorbitant prices.
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在这种模式中我们收取了过高的票价,
04:09
Many of us shudder in the wake of the collapse of Tower Records
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我们中许多人在“淘儿唱片”倒闭后战栗不已
04:12
and ask ourselves, "Are we next?"
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我们问自己,“我们是下一个么?”
04:16
Everyone I talk to in performing arts resonates to the words of Adrienne Rich,
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我交谈过的每个现场艺术领域中的人
都对艾德里安娜·里奇的一句话产生共鸣,
04:21
who, in "Dreams of a Common Language," wrote,
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她在“共同语言之梦”中写道,
04:23
"We are out in a country that has no language, no laws.
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“我们身处在一个
没有语言、没有法律的国度。
04:27
Whatever we do together is pure invention.
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无论我们一起做什么都是完全虚构的。
04:29
The maps they gave us are out of date by years."
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呈现给我们的地图
也已过时多年。”
04:35
And for those of you who love the arts,
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对你们中那些爱好艺术的人来说,
04:37
aren't you glad you invited me here to brighten your day?
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有没有为邀请我来这儿,点亮你们的生活,而感到高兴?
04:40
(Laughter)
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(笑声)
04:42
(Applause)
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(掌声)
04:43
Now, rather than saying that we're on the brink of our own annihilation,
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现在,与其说我们正处在崩溃的边缘,
04:47
I prefer to believe that we are engaged in a fundamental reformation,
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我宁愿相信我们在进行基础性的改革,
04:50
a reformation like the religious Reformation of the 16th century.
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像十六世纪时的宗教改革
那样的重组。
04:55
The arts reformation, like the religious Reformation,
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艺术改革,像宗教改革那样,
04:58
is spurred in part by technology,
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部分是被科技推动的,
04:59
with indeed, the printing press really leading the charge
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事实上是印刷机引领了
05:02
on the religious Reformation.
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宗教革命。
05:04
Both reformations were predicated on fractious discussion,
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以富有争议的讨论,
05:07
internal self-doubt
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内部的自我怀疑为前提的改革
05:09
and massive realignment of antiquated business models.
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和过时的商业模型的大型重组。
实际上,我想这两种改革
05:13
And at heart, both reformations, I think, were asking the questions:
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都提出了问题:
05:16
who's entitled to practice?
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谁有资格来进行改革?
05:18
How are they entitled to practice?
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他们是如何获得资格的?
05:19
And indeed, do we need anyone to intermediate for us
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事实上,为了感受到崇高的神
我们需要人
05:24
in order to have an experience with a spiritual divine?
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来为我们作为媒介么?
05:29
Chris Anderson, someone I trust you all know,
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克里斯·安德森,我相信你们都知道他,
05:31
editor in chief of Wired magazine and author of The Long Tail,
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他是联线杂志的主编和《长尾理论》的作者,
05:34
really was the first, for me, to nail a lot of this.
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对我而言,他确实是第一个专注于此的人。
05:37
He wrote a long time ago, you know,
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在很久之前,你知道,他写
05:39
thanks to the invention of the Internet, web technology, minicams and more,
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下了对互联网发明、
网络科技、
迷你摄像头等等的感谢,
05:45
the means of artistic production have been democratized
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这意味着艺术产品
在人类历史上
05:48
for the first time in all of human history.
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第一次变得大众化。
05:52
In the 1930s, if any of you wanted to make a movie,
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在20世纪30年代,如果你们中任何人想拍部电影,
05:54
you had to work for Warner Brothers or RKO,
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你需要为华纳兄弟公司或是雷电华电影公司工作
05:57
because who could afford a movie set
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因为他们能提供摄影场地
05:59
and lighting equipment and editing equipment
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灯光设备、剪辑设备
06:01
and scoring, and more?
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和配乐设备等?
06:03
And now who in this room doesn't know a 14 year-old
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而现在,这屋里的人不知道的一名14岁的孩子
06:06
hard at work on her second, third, or fourth movie?
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却在努力制作她第二、第三或者第四部电影了?
06:08
(Laughter)
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(笑声)
06:10
Similarly, the means of artistic distribution
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同样地,这意味着艺术的传播
06:13
have been democratized for the first time in human history.
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在人类历史上第一次变得大众化。
06:16
Again, in the '30s, Warner Brothers, RKO did that for you.
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再提一次,在三十年代,华纳兄弟公司或是雷电华电影公司为你们做了这些艺术传播。
06:19
Now, go to YouTube, Facebook;
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现在,去YouTube、Facebook;
06:21
you have worldwide distribution
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你可以不用离开
06:23
without leaving the privacy of your own bedroom.
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你自己卧室的私密空间就能在世界范围内传播艺术。
06:27
This double impact is occasioning
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这双重影响引起了
06:29
a massive redefinition of the cultural market,
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文化市场的重大调整,
06:32
a time when anyone is a potential author.
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任何人都是潜在的创作者的时代来临了。
06:36
Frankly, what we're seeing now in this environment
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坦白说,现在我们这个环境中所见的
06:38
is a massive time, when the entire world is changing
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是一个剧变的时期,
当整个世界都在变化时,
06:42
as we move from a time when audience numbers are plummeting.
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我们远离了观众人数下降的时期。
06:45
But the number of arts participants,
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但艺术参与者的数量,
06:47
people who write poetry, who sing songs, who perform in church choirs,
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写诗的人、唱歌的人、
演出教堂合唱的人,
06:51
is exploding beyond our wildest imaginations.
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正以远超我们想象的速度增加。
06:55
This group, others have called the pro-ams,
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这一团体,大家称之为“专业余者”
06:58
amateur artists doing work at a professional level.
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业余艺术家达到一个专业的水准。
你能在YouTube中看到他们,在舞蹈比赛中,
07:01
You see them on YouTube, in dance competitions,
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电影节中,等等。
07:03
film festivals and more.
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07:04
They are radically expanding
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他们正完全地扩展
07:06
our notions of the potential of an aesthetic vocabulary,
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我们美学词汇潜力的观念,
而他们在调整和渐渐破坏着
07:10
while they are challenging and undermining
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07:12
the cultural autonomy of our traditional institutions.
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我们传统制度的文化自主性。
07:15
Ultimately, we now live in a world defined not by consumption,
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最后,我们现在生活在
由参与定义,
07:19
but by participation.
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而不是由消费定义的世界中。
07:22
But I want to be clear,
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但我想弄清楚,
07:24
just as the religious Reformation did not spell the end
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正如宗教改革并没有终结
正式的教堂或是神职,
07:27
to the formal Church or to the priesthood;
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07:29
I believe that our artistic institutions will continue to have importance.
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我相信我们的艺术机构
将继续拥有重要的地位。
07:33
They currently are the best opportunities
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目前这些机构仍然是艺术家们
07:35
for artists to have lives of economic dignity --
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保障经济上的体面的最好途径,
07:37
not opulence, of dignity.
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不是富裕,只是经济上的体面。
07:40
And they are the places where artists
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而在这些地方那些应得的和
07:41
who deserve and want to work at a certain scale of resources
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需要一定规模资源的艺术家将
07:44
will find a home.
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找到归宿。
07:46
But to view them as synonymous with the entirety of the arts community
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但把他们看作
是整个艺术界
07:50
is, by far, too shortsighted.
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则显然太短视了。
07:53
And indeed, while we've tended to polarize the amateur from the professional,
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而事实上,在我们倾向于把
业余者从专业人员中分离出来时,
07:57
the single most exciting development in the last five to 10 years
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近五年到十年来
最令人激动的
08:01
has been the rise of the professional hybrid artist,
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进展就是
专业的复合型艺术家的兴起,
08:05
the professional artist who works,
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这些专业艺术家,
08:07
not primarily in the concert hall or on the stage;
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主要不是在音乐厅或是舞台上表演
08:09
but most frequently around women's rights, or human rights,
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而常常为
女权、人权、
08:13
or on global warming issues or AIDS relief for more --
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全球变暖问题或AIDS救助等表演,
08:16
not out of economic necessity,
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他们并不是出于经济上的需求,
08:18
but out of a deep, organic conviction
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而是出于一种内心的信念,
08:20
that the work that she or he is called to do
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他或她被召唤去做的工作
08:23
cannot be accomplished in the traditional hermetic arts environment.
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在传统封闭的艺术环境中
是无法完成的。
08:27
Today's dance world is not defined solely
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当今的舞蹈世界不再单纯
08:30
by the Royal Winnipeg Ballet or the National Ballet of Canada,
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由皇家温尼伯芭蕾舞团或加拿大国家芭蕾舞团来界定了,
08:33
but by Liz Lerman's Dance Exchange --
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而是由莉兹·莱尔曼舞蹈交流这样的公司来界定,
08:36
a multi-generational, professional dance company,
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这是个跨越好几代的专业舞蹈公司,
08:39
whose dancers range in age from 18 to 82,
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其中舞者的年龄从18岁到82岁,
08:42
and who work with genomic scientists to embody the DNA strand
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该公司与基因科学家合作
具体描述出DNA链
08:46
and with nuclear physicists at CERN.
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并与欧洲原子核研究委员会合作。
08:49
Today's professional theater community
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如今的专业剧院团体
08:51
is defined, not only the Shaw and Stratford Festivals,
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也不是在由肖伯纳和斯特拉特福德节来界定,
08:54
but by the Cornerstone Theater of Los Angeles --
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而是由洛杉矶基石剧院来界定,
08:57
a collective of artists that after 9/11,
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这是一个艺术家的共同体,在9/11之后,
09:00
brought together 10 different religious communities --
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汇集了十个不同宗教信仰的社群 --
09:03
the Baha'i, the Catholic,
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巴哈伊教徒、天主教徒、
09:05
the Muslim, the Jewish,
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穆斯林教徒、犹太人、
09:07
even the Native American
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甚至还有美洲原住民
09:09
and the gay and lesbian communities of faith,
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及男女同性恋者,
09:11
helping them create their own individual plays
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它帮助他们创造自己独特的戏剧
09:14
and one massive play,
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和一台大型戏剧,
09:16
where they explored the differences in their faith
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在其中他们探索了他们信仰的不同
09:18
and found commonality
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并发现了信仰的共同性
09:20
as an important first step toward cross-community healing.
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在跨信仰融合上
迈出了重要的第一步。
09:25
Today's performers, like Rhodessa Jones, work in women's prisons,
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如今的表演者,如罗德萨·琼斯,
在女子监狱工作,
09:28
helping women prisoners articulate the pain of incarceration,
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帮助女囚犯减轻监禁的痛苦,
09:32
while today's playwrights and directors work with youth gangs
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而如今的剧作家和导演们与年轻的帮派合作
以找出可改变暴力的渠道
09:35
to find alternate channels to violence and more and more and more.
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等等等等。
09:40
And indeed, I think, rather than being annihilated,
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实际上,我想与其说现场表演艺术正走向灭亡,
09:43
the performing arts are poised on the brink of a time
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不如说它正处在一个时代的边缘,
09:45
when we will be more important than we have ever been.
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在这个时代中我们变得
前所未有的重要。
09:49
You know, we've said for a long time,
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我们强调了很久,
09:51
we are critical to the health of the economic communities in your town.
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我们对城镇内的经济共同体的健康很重要。
09:54
And absolutely --
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绝对重要。
09:56
I hope you know that every dollar spent on a performing arts ticket in a community
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我希望大家知道,每在现场表演艺术的门票上花一美元,
就为地方经济带来五到七美元的额外收入,
10:00
generates five to seven additional dollars for the local economy,
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而花在餐馆或停车上的钱,
10:03
dollars spent in restaurants or on parking,
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我们为演出服装在布料店购买布料花的钱
10:05
at the fabric stores where we buy fabric for costumes,
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10:07
the piano tuner who tunes the instruments, and more.
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我们为乐器调音雇佣钢琴调音师等等。
但随着我们不断前进,艺术将
10:11
But the arts are going to be more important to economies as we go forward,
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对经济越来越重要
10:14
especially in industries we can't even imagine yet,
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特别是对那些我们甚至没有想到的产业,
10:17
just as they have been central to the iPod and the computer game industries,
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就像它们曾对iPod
和电脑游戏产业那样极为重要,
10:21
which few, if any of us, could have foreseen 10 to 15 years ago.
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少数人,如果我们中有人,
能预测10到15年之后的情形。
10:26
Business leadership will depend more and more on emotional intelligence,
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商业领导将越来越依赖于
情商,
10:30
the ability to listen deeply,
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认真倾听,
10:32
to have empathy,
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产生共鸣,
10:33
to articulate change, to motivate others --
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清晰的表达变化,激励他人的能力 --
10:36
the very capacities that the arts cultivate with every encounter.
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每次相遇这种艺术
都能培养出这些真正的能力。
10:41
Especially now,
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尤其是当下,
10:43
as we all must confront the fallacy of a market-only orientation,
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我们都必须面对
只以市场为导向、
10:48
uninformed by social conscience;
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泯灭社会良知的谬论。
10:50
we must seize and celebrate the power of the arts
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我们必须利用和宣扬艺术的力量
10:53
to shape our individual and national characters,
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来塑造我们个人和国民的特性,
10:56
and especially characters of the young people,
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尤其是年轻人的特性,
10:59
who all too often are subjected to bombardment of sensation,
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他们时常屈从于感性的冲击,
11:02
rather than digested experience.
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而不是从中获取经验。
11:05
Ultimately, especially now in this world,
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最后,尤其是在当今世界,
11:08
where we live in a context of regressive and onerous immigration laws,
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我们生活在一个
退步且繁杂的移民法律之下,
11:13
in reality TV that thrives on humiliation,
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在电视真人秀中繁盛的屈辱性的节目,
11:16
and in a context of analysis,
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并在一个解析的环境中,
11:18
where the thing we hear most repeatedly, day in, day out in the United States,
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其中我们在美国
常不断地日复一日地听到,
11:22
in every train station, every bus station, every plane station is,
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在每个火车站,每个公交车站,每个飞机场都能听到,
“女士们先生们,
11:26
"Ladies and gentlemen,
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11:27
please report any suspicious behavior or suspicious individuals
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请向距您最近的相关部门
报告任何
11:31
to the authorities nearest to you,"
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可疑行为和可疑人员,”
11:33
when all of these ways we are encouraged
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我们被鼓励用所有这些
11:35
to view our fellow human being with hostility and fear
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带着敌意、恐惧、轻视和猜疑的
方式来观察我们周围的人们。
11:38
and contempt and suspicion.
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11:41
The arts, whatever they do, whenever they call us together,
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不论做什么,不论何时,艺术把我们召集在一起,
11:44
invite us to look at our fellow human being with generosity and curiosity.
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艺术让我们用慷慨和好奇的
眼光来看待周围的人。
11:50
God knows, if we ever needed that capacity in human history,
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上帝知道,如果我们在
人类历史上曾需要过这种能力,
11:54
we need it now.
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那么我们现在也需要它。
12:00
You know, we're bound together,
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我们紧密的连接在一起,
12:02
not, I think by technology, entertainment and design,
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我想这不是因为技术、娱乐或是设计,
12:05
but by common cause.
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而是一个共同的理由。
12:07
We work to promote healthy vibrant societies,
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我们努力建立一个健康且充满活力的社会,
为了减轻人类的痛苦,
12:11
to ameliorate human suffering,
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12:13
to promote a more thoughtful, substantive, empathic world order.
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为了促成一个更周到的、
更持久的、更多感情投入的世界秩序。
我向所有为这一目标努力的人们致敬,
12:20
I salute all of you as activists in that quest
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12:22
and urge you to embrace and hold dear the arts in your work,
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并强烈希望你们拥抱并珍视你们所从事的艺术,
12:25
whatever your purpose may be.
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无论你们的意图是什么。
12:28
I promise you the hand of the Doris Duke Charitable Foundation
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我向你们承诺,从现在至将来
12:31
is stretched out in friendship for now and years to come.
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多丽丝‧杜克慈善基金会都会伸出友谊之手。
12:34
And I thank you for your kindness and your patience
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十分感谢各位的善良和耐心来听我今天下午的演讲。
12:36
in listening to me this afternoon.
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谢谢,祝万事如意。
12:38
Thank you, and Godspeed.
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