Ben Cameron: The true power of the performing arts

76,830 views ใƒป 2010-09-10

TED


ืื ื ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ืœืžื˜ื” ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ.

ืžืชืจื’ื: Oron Ashual ืžื‘ืงืจ: Ido Dekkers
00:15
I am a cultural omnivore,
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ืื ื™ ืื•ื›ืœ-ื›ืœ ืชืจื‘ื•ืชื™,
00:17
one whose daily commute is made possible by attachment to an iPod --
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ืื—ื“ ืฉื”ื“ืจืš ื”ื™ื•ืžื™ื•ืžื™ืช ืฉืœื•
ื ืขืฉืชื” ืืคืฉืจื™ืช ื‘ืขื–ืจืช ื—ื™ื‘ื•ืจ ืœืื™-ืคื•ื“,
00:22
an iPod that contains Wagner and Mozart,
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ืื™-ืคื•ื“ ืฉื›ื•ืœืœ ืืช ื•ื’ื ืจ ื•ืืช ืžื•ืฆืจื˜,
00:24
pop diva Christina Aguilera,
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ืžืœื›ืช ื”ืคื•ืค ื›ืจื™ืกื˜ื™ื ื” ืื’ื™ืœืจื”,
00:26
country singer Josh Turner,
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ื–ืžืจ ื”ืงืื ื˜ืจื™ ื’'ื•ืฉ ื˜ืจื ืจ,
00:28
gangsta rap artist Kirk Franklin,
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ืื•ืžืŸ ื”ืจืืค ืงื™ืจืง ืคืจื ืงืœื™ืŸ,
00:30
concerti, symphonies and more and more.
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ืงื•ื ืฆืจื˜ื™ื, ืกื™ืžืคื•ื ื™ื•ืช ื•ืขื•ื“ ื•ืขื•ื“.
00:32
I'm a voracious reader,
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ืื ื™ ืงื•ืจื ื ืžืจืฅ,
00:34
a reader who deals with Ian McEwan down to Stephanie Meyer.
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ืžื™ืฉื”ื• ืฉืงื•ืจื ื”ื—ืœ ืžืื™ืืŸ ืžืงื™ื•ืืŸ (ื›ืชื‘ ืืช "ื›ืคืจื”") ื•ืขื“ ืกื˜ืคื ื™ ืžืื™ื™ืจ (ื›ืชื‘ื” ืืช "ื“ืžื“ื•ืžื™ื").
00:37
I have read the Twilight tetralogy.
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ืงืจืืชื™ ืืช ื˜ืจื™ืœื•ื’ื™ื™ืช "ื“ื™ืžื“ื•ืžื™ื",
00:40
And one who lives for my home theater,
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ื•ืื—ื“ ืฉื—ื™ ื‘ืฉื‘ื™ืœ ืžืขืจื›ืช ื”ืงื•ืœื ื•ืข ื”ื‘ื™ืชื™ืช ืฉืœื•,
00:43
a home theater where I devour DVDs, video on demand
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ืžืขืจื›ืช ืฉื‘ื” ืื ื™ ืฆื•ืจืš ืกืจื˜ื™ื ื›ืžื• ืื•ื›ืœ ืกืจื˜ื™ ื“ื™-ื•ื™-ื“ื™, ืกืจื˜ื™ VOD,
ื•ื”ืจื‘ื” ืžืื•ื“ ื˜ืœื•ื•ื™ื–ื™ื”,
00:46
and a lot of television.
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00:47
For me, "Law & Order: SVU," Tina Fey and "30 Rock"
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ื‘ืฉื‘ื™ืœื™, "ื—ื•ืง ื•ืกื“ืจ- ืžื“ื•ืจ ืžื™ื•ื—ื“",
ื˜ื™ื ื” ืคื™ื™ ื•"ืจื•ืง 30"
00:50
and "Judge Judy" --
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ื•"ื”ืฉื•ืคื˜ืช ื’'ื•ื“ื™"-- "ื”ืื ืฉื™ื ืืžื™ืชื™ื™ื, ื”ืžืงืจื™ื ืืžื™ืชื™ื™ื,
00:52
"The people are real, the cases are real, the rulings are final."
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ื”ื›ืจืขืช ื”ื“ื™ืŸ ืกื•ืคื™ืช". (ืžืชื•ืš ื”ืกื“ืจื”)
00:55
(Laughter)
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00:56
Now, I'm convinced a lot of you probably share my passions,
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ืขื›ืฉื™ื•, ืื ื™ ืžืฉื•ื›ื ืข ืฉืจื‘ื™ื ืžื›ื,
ื›ื ืจืื” ื—ื•ืœืงื™ื ืืช ื”ืชืฉื•ืงื•ืช ืฉืœื™,
01:00
especially my passion for "Judge Judy,"
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ื‘ืžื™ื•ื—ื“ ืืช ืชืฉื•ืงืชื™ ืœ"ืฉื•ืคื˜ืช ื’'ื•ื“ื™",
01:02
and you'd fight anybody who attempted to take her away from us,
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ื•ืชืจื™ื‘ื• ืขื ื›ืœ ืื—ื“
ืฉื™ื ืกื” ืœืงื—ืช ืื•ืชื” ืžืื™ืชื ื•,
01:06
but I'm a little less convinced that you share the central passion of my life,
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ืื‘ืœ ืื ื™ ืงืฆืช ืคื—ื•ืช ื‘ื˜ื•ื— ืฉืืชื ื—ื•ืœืงื™ื ืืช ืžืจื›ื– ื”ืชืฉื•ืงื” ืฉืœ ื—ื™ื™,
01:09
a passion for the live professional performing arts,
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ืชืฉื•ืงื” ืœืื•ืžื ื•ื™ื•ืช ื”ื‘ืžื” ื”ืžืงืฆื•ืขื™ื•ืช,
01:12
performing arts that represent the orchestral repertoire, yes,
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ืื•ืžื ื•ื™ื•ืช ื‘ืžื” ืฉืžื™ื™ืฆื’ื•ืช ืืช ื”ืจืคืจื˜ื•ืืจ ืฉืœ ื”ืชื–ืžื•ืจื•ืช, ื›ืŸ,
01:15
but jazz as well, modern dance, opera,
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ืื‘ืœ ื’ื ื’'ื–, ืžื—ื•ืœ ืžื•ื“ืจื ื™, ืื•ืคืจื”,
01:18
theater and more and more and more.
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ืชื™ืื˜ืจื•ืŸ ื•ืขื•ื“ ื•ืขื•ื“ ื•ืขื•ื“.
ืืชื ื™ื•ื“ืขื™ื, ืœืžืขืŸ ื”ืืžืช,
01:21
Frankly, it's a sector that many of us who work in the field
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ื–ื” ืชื—ื•ื ืฉื”ืจื‘ื” ืžืื™ืชื ื• ืฉืขื•ื‘ื“ื™ื ื‘ืชื—ื•ื ื“ื•ืื’ื™ื
01:24
worry is being endangered and possibly dismantled by technology.
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ืฉื”ื•ื ื‘ืกื›ื ืช ื”ื›ื—ื“ื” ื•ืื•ืœื™ ื™ืชืคืจืง
ื‘ื’ืœืœ ื”ื˜ื›ื ื•ืœื•ื’ื™ื”.
01:28
While we initially heralded the Internet as the fantastic new marketing device
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ื‘ืขื•ื“ ืฉื‘ื”ืชื—ืœื” ื”ื›ืจื–ื ื• ืขืœ ื”ืื™ื ื˜ืจื ื˜
ื›ื›ืœื™ ื”ืฉื™ื•ื•ืงื™ ื”ืžื•ืฉืœื
01:32
that was going to solve all our problems,
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ืฉื™ืคืชื•ืจ ืืช ื›ืœ ื‘ืขื™ื•ืชื™ื ื•,
01:34
we now realize that the Internet is, if anything,
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ืขื›ืฉื™ื• ืื ื—ื ื• ืžื‘ื™ื ื™ื ืฉื”ืื™ื ื˜ืจื ื˜, ืื ื‘ื›ืœืœ,
ื”ื•ื ื™ืขื™ืœ ืžื“ื™ ื‘ืชื—ื•ื ื”ื–ื”.
01:37
too effective in that regard.
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01:38
Depending on who you read, an arts organization
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ืชืœื•ื™ ื‘ืžื™ ืฉืืชื” ืงื•ืจื, ื—ื‘ืจืช ื”ืื•ืžื ื•ืช,
01:41
or an artist, who tries to attract the attention
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ืื• ื”ืื•ืžืŸ, ืฉืžื ืกื” ืœืžืฉื•ืš ืืช ืชืฉื•ืžืช ืœื™ื‘ื•
01:43
of a potential single ticket buyer,
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ืฉืœ ืจื•ื›ืฉ ื”ื›ืจื˜ื™ืก ื”ืคื•ื˜ื ืฆื™ืืœื™
01:45
now competes with between three and 5,000 different marketing messages
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ืฉืžืชื—ืจื” ืขื›ืฉื™ื•
ื‘ืฉืœื•ืฉื” ืขื“ ื—ืžื™ืฉื” ืืœืฃ
ืžืกืจื™ื ืฉื™ื•ื•ืงื™ื™ื ืฉื•ื ื™ื
01:51
a typical citizen sees every single day.
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ืฉืื–ืจื— ืžืžื•ืฆืข ืจื•ืื” ื›ืœ ื™ื•ื.
01:54
We now know, in fact,
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ืื ื—ื ื• ื™ื•ื“ืขื™ื ืขื›ืฉื™ื• ืฉืœืžืขืฉื”
01:56
that technology is our biggest competitor for leisure time.
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ื”ื˜ื›ื ื•ืœื•ื’ื™ื” ื”ื™ื ื”ืžืชื—ืจื” ื”ื’ื“ื•ืœื” ื‘ื™ื•ืชืจ ืฉืœื ื• ืขืœ ืฉืขื•ืช ื”ืคื ืื™.
ืœืคื ื™ ื—ืžืฉ ืฉื ื™ื,
01:59
Five years ago,
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02:00
Gen Xers spent 20.7 hours online and TV, the majority on TV.
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ืื ืฉื™ ื“ื•ืจ ื”-X ื‘ื™ื–ื‘ื–ื• 20.7 ืฉืขื•ืช ื‘ืื™ื ื˜ืจื ื˜ ื•ื‘ื˜ืœื•ื•ื™ื–ื™ื”,
ื”ืจื•ื‘ ื‘ื˜ืœื•ื•ื™ื–ื™ื”.
02:05
Gen Yers spent even more --
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ืื ืฉื™ ื“ื•ืจ ื”-Y ื‘ื™ื–ื‘ื–ื• ืืคื™ืœื• ื™ื•ืชืจ--
02:06
23.8 hours, the majority online.
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23.8 ืฉืขื•ืช, ื”ืจื•ื‘ ื‘ืื™ื ื˜ืจื ื˜.
02:09
And now, a typical university-entering student arrives at college
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ื•ืขื›ืฉื™ื•,
ืชืœืžื™ื“ ืื•ื ื™ื‘ืจืกื™ื˜ื” ืžืžื•ืฆืข
ืžื’ื™ืข ืœืงื•ืœื’'
02:15
already having spent 20,000 hours online
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ื›ืฉื›ื‘ืจ ื”ืขื‘ื™ืจ
20,000 ืฉืขื•ืช ื‘ืื™ื ื˜ืจื ื˜
02:19
and an additional 10,000 hours playing video games --
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ื•ืขื•ื“ 10,000 ืฉืขื•ืช ื ื•ืกืคื•ืช
ื‘ืžืฉื—ืงื™ ืžื—ืฉื‘,
02:23
a stark reminder that we operate in a cultural context
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ืชื–ื›ื•ืจืช ื‘ื•ื˜ื” ืœื›ืš ืฉืื ื• ืคื•ืขืœื™ื
ื‘ืชืจื‘ื•ืช ื›ื–ื•
02:26
where video games now outsell music and movie recordings combined.
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ืฉื‘ื” ืžืฉื—ืงื™ ืžื—ืฉื‘ ื ืžื›ืจื™ื ื™ื•ืชืจ
ืžื“ื™ืกืงื™ื ืฉืœ ืžื•ื–ื™ืงื” ื•ืกืจื˜ื™ื ื‘ื™ื—ื“.
02:33
Moreover, we're afraid that technology
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ื™ื•ืชืจ ืžื›ืš, ืื ื—ื ื• ืžืคื—ื“ื™ื ืžื›ืš ืฉื˜ื›ื ื•ืœื•ื’ื™ื”
02:35
has altered our very assumptions of cultural consumption.
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ืฉื™ื ืชื” ืืช ื”ื”ื ื—ื•ืช ื”ื‘ืกื™ืกื™ื•ืช ืฉืœื ื• ืœื’ื‘ื™ ืชืจื‘ื•ืช ื”ืฆืจื™ื›ื”.
ืชื•ื“ื•ืช ืœืื™ื ื˜ืจื ื˜,
02:39
Thanks to the Internet,
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02:40
we believe we can get anything we want whenever we want it,
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ืื ื—ื ื• ืžืืžื™ื ื™ื ืฉื ื•ื›ืœ ืœื”ืฉื™ื’ ื›ืœ ืžื” ืฉื ืจืฆื” ืžืชื™ ืฉื ืจืฆื”,
02:43
delivered to our own doorstep.
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ืฉื™ืฉืœื— ืœื“ืœืช ื”ื‘ื™ืช ืฉืœื ื•.
02:45
We can shop at three in the morning or eight at night,
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ืื ื—ื ื• ื™ื›ื•ืœื™ื ืœืงื ื•ืช ื‘ืฉืœื•ืฉ ืœืคื ื•ืช ื‘ื•ืงืจ ืื• ื‘ืฉืžื•ื ื” ื‘ืขืจื‘,
02:47
ordering jeans tailor-made for our unique body types.
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ืœื”ื–ืžื™ืŸ ื’'ื™ื ืก ืฉื ืชืคืจ ื‘ื”ื–ืžื ื” ืžื™ื•ื—ื“ืช ืื• ื‘ืžื™ื“ื•ืช ืžื™ื•ื—ื“ื•ืช.
02:50
Expectations of personalization and customization
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ืฆื™ืคื™ื•ืช ืžื”ืชืืžื” ืื™ืฉื™ืช
ื•ืžื‘ื—ื™ืจื” ืื™ืฉื™ืช
02:54
that the live performing arts --
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ืฉืื•ืžื ื•ื™ื•ืช ื”ื‘ืžื”--
02:56
which have set curtain times, set venues,
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ืฉืงื•ื‘ืขื•ืช ื–ืžื ื™ ื”ืฆื’ื”, ืงื•ื‘ืขื•ืช ืžื™ืงื•ื,
02:59
attendant inconveniences of travel, parking and the like --
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ื•ืžืชืœื•ื•ืช ืืœื™ื”ืŸ ื—ื•ืกืจ ื”ื ื•ื—ื•ืช ืฉื‘ื ืกื™ืขื”, ื‘ื—ื ื™ื™ื” ื•ื›ื“ื•ืžื”--
03:02
simply cannot meet.
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ืคืฉื•ื˜ ืœื ื™ื›ื•ืœื•ืช ืœื”ืชื—ืจื•ืช.
03:04
And we're all acutely aware:
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ื•ื›ื•ืœื ื• ื‘ืขืฆื ืžื‘ื™ื ื™ื
03:06
what's it going to mean in the future
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ืžื” ื–ื” ืื•ืžืจ ืœื’ื‘ื™ ื”ืขืชื™ื“,
03:08
when we ask someone to pay a hundred dollars
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ื›ืฉื ื‘ืงืฉ ืžืื“ื ืœืฉืœื 100 ื“ื•ืœืจ
03:10
for a symphony, opera or ballet ticket,
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ื‘ืฉื‘ื™ืœ ื›ืจื˜ื™ืก ืœืกื™ืžืคื•ื ื™ื”, ืื•ืคืจื” ืื• ื‘ืœื˜,
03:13
when that cultural consumer is used to downloading on the internet
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ื›ืฉืื•ืชื• ืฆื•ืจืš ืชืจื‘ื•ืชื™ ืจื’ื™ืœ ืœื”ื•ืจื™ื“ ื‘ืื™ื ื˜ืจื ื˜
03:16
24 hours a day for 99 cents a song or for free?
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24 ืฉืขื•ืช ื‘ื™ื•ื
ืฉื™ืจ ืขื‘ื•ืจ 99 ืกื ื˜ ืื• ื‘ื—ื™ื ื?
03:22
These are enormous questions for those of us that work in this terrain.
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ืืœื” ืฉืืœื•ืช ืขืฆื•ืžื•ืช
ื‘ืฉื‘ื™ืœ ืืœื” ืžืื™ืชื ื• ืฉืขื•ื‘ื“ื™ื ื‘ืชื—ื•ื ื”ื–ื”.
03:26
But as particular as they feel to us, we know we're not alone.
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ืื‘ืœ ื›ืžื” ืฉื–ื” ืžืจื’ื™ืฉ ื™ื™ื—ื•ื“ื™ ืœื ื•,
ืื ื—ื ื• ื™ื•ื“ืขื™ื ืฉืื ื—ื ื• ืœื ืœื‘ื“.
03:30
All of us are engaged
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ื›ื•ืœื ื• ื—ืœืง
03:31
in a seismic, fundamental realignment of culture and communications,
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ื‘ืฆื•ืจื” ืกืกืžื™ืช, ื™ืกื•ื“ื™ืช,
ืžื”ื™ืขืจื›ื•ืช ืžื—ื“ืฉ ืฉืœ ื”ืชืจื‘ื•ืช ื•ืฉืœ ื”ืชืงืฉื•ืจืช,
03:36
a realignment that is shaking and decimating the newspaper industry,
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ื”ื™ืขืจื›ื•ืช ืžื—ื“ืฉ ืฉื”ื™ื ืžื˜ืœื˜ืœืช ื•ืžืฉืžื™ื“ื”
ืืช ืชืขืฉื™ื™ืช ื”ืขื™ืชื•ื ื•ืช, ืชืขืฉื™ื™ืช ื”ืžื’ื–ื™ื ื™ื,
03:40
the magazine industry, the book and publishing industry and more.
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ืชืขืฉื™ื™ืช ื”ืกืคืจื™ื, ื”ื”ื•ืฆืื” ืœืื•ืจ ื•ืขื•ื“.
03:44
Saddled in the performing arts as we are, by antiquated union agreements
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ืชืขืฉื™ื™ืช ืื•ืžื ื•ืช ื”ื‘ืžื” ืžืงื•ื‘ืขืช ื›ืžื• ืฉื”ื™ื ื‘ื’ืœืœ ื”ืกื›ืžื™ ืื™ื’ื•ื“ ืžื™ื•ืฉื ื™ื
03:48
that inhibit and often prohibit mechanical reproduction and streaming,
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ืฉืžืจืกื ื™ื ื•ืœืคืขืžื™ื ืื•ืกืจื™ื
ืขืœ ื”ืคืฆื” ื“ื™ื’ื™ื˜ืœื™ืช ื ืจื—ื‘ืช,
03:53
locked into large facilities that were designed to ossify
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ื›ื‘ื•ืœื™ื ืœื—ื‘ืจื•ืช ื’ื“ื•ืœื•ืช
ืฉืขื•ืฆื‘ื• ืœื”ืงืฉื•ืช
03:57
the ideal relationship between artist and audience
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ืืช ื”ืงืฉืจ ื”ืื™ื“ื™ืืœื™
ื‘ื™ืŸ ื”ืื•ืžืŸ ืœืงื”ืœ
04:01
most appropriate to the 19th century
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ืฉืžืชืื™ื ื™ื•ืชืจ ืœืžืื” ื”-19
04:03
and locked into a business model dependent on high ticket revenues,
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ื•ื›ื‘ื•ืœื™ื ืœืžื•ื“ืœื™ื ืขืกืงื™ื™ื ืฉืชืœื•ื™ื™ื ื‘ืจื•ื•ื—ื™ื ื’ื‘ื•ื”ื™ื ืžื›ืจื˜ื™ืกื™ื,
04:06
where we charge exorbitant prices.
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ื›ืฉืื ื—ื ื• ื’ื•ื‘ื™ื ืžื—ื™ืจื™ื ืžื•ืคืจื–ื™ื,
04:09
Many of us shudder in the wake of the collapse of Tower Records
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ื”ืจื‘ื” ืžืื™ืชื ื• ืฆืคื• ื‘ื—ืœื—ืœื” ื‘ื”ืชืจืกืงื•ืช ืฉืœ ื—ื‘ืจื•ืช ื”ืชืงืœื™ื˜ื™ื
04:12
and ask ourselves, "Are we next?"
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ื•ืฉืืœื• ืืช ืขืฆืžื, "ื”ืื ืื ื—ื ื• ื”ื‘ืื™ื ื‘ืชื•ืจ?"
04:16
Everyone I talk to in performing arts resonates to the words of Adrienne Rich,
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ื‘ื›ืœ ืื—ื“ ืฉืื ื™ ืžื“ื‘ืจ ืื™ืชื• ื‘ืื•ืžื ื•ื™ื•ืช ื”ื‘ืžื”
ืžื”ื“ื”ื“ื•ืช ืžื™ืœื•ืชื™ื” ืฉืœ ืื“ืจื™ืืŸ ืจื™ืฅ' (ืžืฉื•ืจืจืช ืืžืจื™ืงืื™ืช),
04:21
who, in "Dreams of a Common Language," wrote,
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ืฉื‘"ื—ืœื•ืžื•ืช ืฉืœ ืฉืคื” ื ืคื•ืฆื”" ื›ืชื‘ื”,
04:23
"We are out in a country that has no language, no laws.
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"ืื ื—ื ื• ื—ื™ื™ื ื‘ืžื“ื™ื ื”
ืฉืื™ืŸ ืœื” ืฉืคื”, ืื™ืŸ ืœื” ื—ื•ืงื™ื.
04:27
Whatever we do together is pure invention.
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ืžื” ืฉืื ื• ืขื•ืฉื™ื ื™ื—ื“ ื–ื” ื”ืžืฆืื” ื˜ื”ื•ืจื”.
04:29
The maps they gave us are out of date by years."
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ื”ืžืคื•ืช ืฉื”ื ื ืชื ื• ืœื ื•
ืคื’ื• ืชื•ืงืคืŸ ืœืคื ื™ ืฉื ื™ื."
04:35
And for those of you who love the arts,
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ื•ืœืืœื” ืžื›ื ืฉืื•ื”ื‘ื™ื ืืช ื”ืื•ืžื ื•ื™ื•ืช,
04:37
aren't you glad you invited me here to brighten your day?
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ืืชื ืœื ืฉืžื—ื™ื ืฉื”ื–ืžื ืชื ืื•ืชื™ ืœื›ืืŸ ืœื”ืื™ืจ ืืช ื™ื•ืžื›ื?
04:40
(Laughter)
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(ืฆื—ื•ืง)
04:42
(Applause)
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(ืžื—ื™ืื•ืช ื›ืคื™ื™ื)
04:43
Now, rather than saying that we're on the brink of our own annihilation,
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ืขื›ืฉื™ื•, ื‘ืžืงื•ื ืœื•ืžืจ ืฉืื ื—ื ื• ื ืžืฆืื™ื ืขืœ ืกืฃ ื”ืฉืžื“ืชื ื• ืฉืœื ื•,
04:47
I prefer to believe that we are engaged in a fundamental reformation,
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ืื ื™ ืžืขื“ื™ืฃ ืœื”ืืžื™ืŸ ืฉืื ื—ื ื• ืžื—ื•ื™ื‘ื™ื ืœืจืคื•ืจืžื” ื™ืกื•ื“ื™ืช,
04:50
a reformation like the religious Reformation of the 16th century.
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ืจืคื•ืจืžื” ื‘ื“ื™ื•ืง ื›ืžื• ื”ืจืคื•ืจืžื” ื”ื“ืชื™ืช
ืฉืœ ื”ืžืื” ื”-16.
04:55
The arts reformation, like the religious Reformation,
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ื”ืจืคื•ืจืžื” ื”ืื•ืžื ื•ืชื™ืช, ื›ืžื• ื”ืจืคื•ืจืžื” ื”ื“ืชื™ืช,
04:58
is spurred in part by technology,
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ื ื•ื‘ืขืช ื‘ื—ืœืงื” ืžื”ื˜ื›ื ื•ืœื•ื’ื™ื”,
04:59
with indeed, the printing press really leading the charge
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ืขื ื”ืขื™ืชื•ื ื•ืช ื”ืžื•ื“ืคืกืช ืžื•ื‘ื™ืœื” ื‘ืจืืฉ
05:02
on the religious Reformation.
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ื”ืจืคื•ืจืžื” ื”ื“ืชื™ืช.
05:04
Both reformations were predicated on fractious discussion,
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ืฉืชื™ ื”ืจืคื•ืจืžื•ืช ื‘ื•ืกืกื• ืขืœ ื“ื™ื•ื ื™ื ืจื’ื™ืฉื™ื,
05:07
internal self-doubt
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ื”ื˜ืœืช ืกืคืง ืคื ื™ืžื™ืช,
05:09
and massive realignment of antiquated business models.
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ื•ืฉื™ื ื•ื™ื™ื ืงื™ืฆื•ื ื™ื™ื ืฉืœ ืžื•ื“ืœื™ื ืขืกืงื™ื™ื ืžื™ื•ืฉื ื™ื.
ื•ื‘ืœื‘ ื”ืขื ื™ื™ืŸ, ืฉืชื™ ื”ืจืคื•ืจืžื•ืช, ืœืคื™ ื“ืขืชื™,
05:13
And at heart, both reformations, I think, were asking the questions:
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ืฉืืœื• ืืช ื”ืฉืืœื•ืช:
05:16
who's entitled to practice?
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ืžื™ ืจืืฉื™ ืœืขืกื•ืง ื‘ืชื—ื•ื ื”ื–ื”?
05:18
How are they entitled to practice?
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ืื™ืš ื”ื ืžืงื‘ืœื™ื ืืช ื”ื”ืจืฉืื” ืœืขืกื•ืง ื‘ื–ื”?
05:19
And indeed, do we need anyone to intermediate for us
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ื•ื”ืื ืื ื—ื ื• ืฆืจื™ื›ื™ื ืžื™ืฉื”ื•
ืฉื™ืชื•ื•ืš ื‘ืฉื‘ื™ืœื ื•
05:24
in order to have an experience with a spiritual divine?
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ื‘ืฉื‘ื™ืœ ืœื—ื•ื•ืช ื—ื•ื•ื™ื” ืจื•ื—ื ื™ืช-ืืœื•ื”ื™ืช?
05:29
Chris Anderson, someone I trust you all know,
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ื›ืจื™ืก ืื ื“ืจืกื•ืŸ, ืžื™ืฉื”ื• ืฉืื ื™ ืžืืžื™ืŸ ืฉื›ื•ืœื ืžื›ื™ืจื™ื,
05:31
editor in chief of Wired magazine and author of The Long Tail,
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ื”ืขื•ืจืš ื”ืจืืฉื™ ืฉืœ ืžื’ื–ื™ืŸ Wired ื•ื”ืžื—ื‘ืจ ืฉืœ "ื”ื–ื ื‘ ื”ืืจื•ืš" (ืกืคืจ ืฉืžืชืืจ ืชื•ืคืขื•ืช ื›ืœื›ืœื™ื•ืช ื•ืชืจื‘ื•ืชื™ื•ืช),
05:34
really was the first, for me, to nail a lot of this.
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ื”ื™ื” ื”ืื“ื ื”ืจืืฉื•ืŸ, ื‘ืฉื‘ื™ืœื™, ืฉื”ืกื‘ื™ืจ ื‘ืฆื•ืจื” ื™ืคื” ื”ืจื‘ื” ืžื–ื”.
05:37
He wrote a long time ago, you know,
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ื”ื•ื ื›ืชื‘ ืœืคื ื™ ื”ืจื‘ื” ื–ืžืŸ, ืืชื ื™ื•ื“ืขื™ื,
05:39
thanks to the invention of the Internet, web technology, minicams and more,
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ืชื•ื“ื•ืช ืœื”ืžืฆืืช ื”ืื™ื ื˜ืจื ื˜,
ื˜ื›ื ื•ืœื•ื’ื™ื•ืช ืจืฉืช,
ืžืฆืœืžื•ืช ืงื˜ื ื•ืช ื•ืขื•ื“,
05:45
the means of artistic production have been democratized
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ืฉื”ืืžืฆืขื™ื ืฉืœ ื”ื”ืคืงื” ื”ืืžื ื•ืชื™ืช
ื”ืคื›ื• ืœื”ื™ื•ืช ื“ืžื•ืงืจื˜ื™ื
05:48
for the first time in all of human history.
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ื‘ืคืขื ื”ืจืืฉื•ื ื” ื‘ื›ืœ ื”ื”ื™ืกื˜ื•ืจื™ื” ื”ืื ื•ืฉื™ืช.
05:52
In the 1930s, if any of you wanted to make a movie,
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ื‘ืฉื ืช 1930, ืื ืžื™ืฉื”ื• ืžื›ื ืจืฆื” ืœืขืฉื•ืช ืกืจื˜,
05:54
you had to work for Warner Brothers or RKO,
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ื”ื™ื™ืชื ื—ื™ื™ื‘ื™ื ืœืขื‘ื•ื“ ื‘ืฉื‘ื™ืœ "ื•ื•ืจื ืจ ื‘ืจื“ืจืก" ืื• RKO (ื—ื‘ืจื•ืช ื”ืคืงื” ืืžืจื™ืงืื™ื•ืช)
05:57
because who could afford a movie set
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ืžื›ื™ื•ื•ืŸ ืฉืžื™ ื”ื™ื” ื™ื›ื•ืœ ืœืžืžืŸ ืชืคืื•ืจืช ืกืจื˜
05:59
and lighting equipment and editing equipment
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ื•ืฆื™ื•ื“ ืชืื•ืจื” ื•ืฆื™ื•ื“ ืขืจื™ื›ื”
06:01
and scoring, and more?
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ื•ืคืกืงื•ืœ ื•ืขื•ื“?
06:03
And now who in this room doesn't know a 14 year-old
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ื•ืขื›ืฉื™ื• ืžื™ ื›ืืŸ ื‘ื—ื“ืจ ืœื ืžื›ื™ืจ ื™ืœื“ ื‘ืช 14
06:06
hard at work on her second, third, or fourth movie?
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ืฉืขื•ื‘ื“ืช ืงืฉื” ืขืœ ื”ืกืจื˜ ื”ืฉื ื™, ื”ืฉืœื™ืฉื™ ืื• ื”ืจื‘ื™ืขื™ ืฉืœื”?
06:08
(Laughter)
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(ืฆื—ื•ืง)
06:10
Similarly, the means of artistic distribution
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ื‘ื“ื•ืžื”, ื”ืืžืฆืขื™ื ืฉืœ ื”ื”ืคืฆื” ื”ืืžื ื•ืชื™ืช
06:13
have been democratized for the first time in human history.
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ื”ืคื›ื• ืœื”ื™ื•ืช ื“ืžื•ืงืจื˜ื™ื ื‘ืคืขื ื”ืจืืฉื•ื ื” ื‘ื”ื™ืกื˜ื•ืจื™ื” ื”ืื ื•ืฉื™ืช.
06:16
Again, in the '30s, Warner Brothers, RKO did that for you.
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ืฉื•ื‘ ืคืขื, ื‘ืฉื ื•ืช ื”-30, "ื•ื•ืจื ืจ ื‘ืจื“ืจื–", RKO ืขืฉื• ื–ืืช ื‘ืฉื‘ื™ืœืš.
06:19
Now, go to YouTube, Facebook;
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ืขื›ืฉื™ื•, ืœืš ืœ-YouTube, ืคื™ื™ืกื‘ื•ืง;
06:21
you have worldwide distribution
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ื™ืฉ ืœืš ืžืขืจืš ื”ืคืฆื” ื‘ื™ืŸ ืœืื•ืžื™
06:23
without leaving the privacy of your own bedroom.
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ื‘ืœื™ ืœืขื–ื•ื‘ ืืช ื”ืคืจื˜ื™ื•ืช ืฉื‘ื—ื“ืจ ืฉืœืš.
06:27
This double impact is occasioning
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ื”ื”ืฉืคืขื” ื”ื›ืคื•ืœื” ื”ื–ืืช ื’ื•ืจืžืช
06:29
a massive redefinition of the cultural market,
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ืœื”ื’ื“ืจื” ืžื—ื“ืฉ ืขืฆื•ืžื” ืฉืœ ื”ืฉื•ืง ื”ืชืจื‘ื•ืชื™,
06:32
a time when anyone is a potential author.
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ืชืงื•ืคื” ืฉื‘ื” ื›ืœ ืื—ื“ ื”ื•ื ืกื•ืคืจ ื‘ืคื•ื˜ื ืฆื™ื”.
06:36
Frankly, what we're seeing now in this environment
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ืœืžืขืŸ ื”ืืžืช, ืžื” ืฉืื ื• ืขื“ื™ื ืœื• ืขื›ืฉื™ื• ื‘ืกื‘ื™ื‘ื” ื”ื–ืืช
06:38
is a massive time, when the entire world is changing
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ื”ื™ื ืชืงื•ืคื” ืžืืกื™ื‘ื™ืช,
ืฉื‘ื” ื›ืœ ื”ืขื•ืœื ืžืฉืชื ื”,
06:42
as we move from a time when audience numbers are plummeting.
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ื›ืฉืื ื• ืขื•ื‘ืจื™ื ืžืชืงื•ืคื” ืฉื‘ื” ืงื”ืœ ื”ืฆื•ืคื™ื ืฆื•ื ื—,
06:45
But the number of arts participants,
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ืื‘ืœ ืžืกืคืจ ื”ืžืฉืชืชืคื™ื ื‘ืื•ืžื ื•ื™ื•ืช,
06:47
people who write poetry, who sing songs, who perform in church choirs,
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ืื ืฉื™ื ืฉื›ื•ืชื‘ื™ื ืฉื™ืจื”, ืฉืฉืจื™ื ืฉื™ืจื™ื,
ืฉืžื•ืคื™ืขื™ื ื‘ืžืงื”ืœื•ืช ื›ื ืกื™ื™ื”,
06:51
is exploding beyond our wildest imaginations.
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ื’ื“ืœ ืขื“ ืœืคื™ืฆื•ืฅ ื”ืจื‘ื” ืžืขื‘ืจ ืœื“ืžื™ื•ืŸ ื”ืคืจื•ืข ื‘ื™ื•ืชืจ ืฉืœื ื•.
06:55
This group, others have called the pro-ams,
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ื”ืงื‘ื•ืฆื” ื”ื–ื•, ืฉืื—ืจื™ื ืงื•ืจืื™ื ืœื” "ืžืงืฆื•ืขื ื™ื ื—ื•ื‘ื‘ื ื™ื",
06:58
amateur artists doing work at a professional level.
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ืื•ืžื ื™ื ื—ื•ื‘ื‘ื ื™ื ืฉืขื•ื‘ื“ื™ื ื‘ืจืžื” ืฉืœ ืžืงืฆื•ืขื ื™ื.
ืืชื ืจื•ืื™ื ืื•ืชื ื‘-YouTube, ื‘ืชื—ืจื•ื™ื•ืช ืจื™ืงื•ื“ื™ื,
07:01
You see them on YouTube, in dance competitions,
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ืคืกื˜ื™ื‘ืœื™ ืกืจื˜ื™ื ื•ืขื•ื“.
07:03
film festivals and more.
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07:04
They are radically expanding
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ื”ื ืžืจื—ื™ื‘ื™ื ื‘ืฆื•ืจื” ืงื™ืฆื•ื ื™ืช
07:06
our notions of the potential of an aesthetic vocabulary,
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ืืช ื”ืžื•ืฉื’ ืฉืœื ื• ืœื’ื‘ื™ ืื•ืฆืจ ื”ืžื™ืœื™ื ื”ื™ืคื” ื”ืืคืฉืจื™
ื›ืฉื”ื ืงื•ืจืื™ื ืชื™ื’ืจ ื•ืžืขืจืขืจื™ื
07:10
while they are challenging and undermining
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07:12
the cultural autonomy of our traditional institutions.
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ืืช ื”ืฉืœื™ื˜ื” ื”ืชืจื‘ื•ืชื™ืช ืฉืœ ื”ืžื•ืกื“ื•ืช ื”ืžืกื•ืจืชื™ื™ื ืฉืœื ื•.
07:15
Ultimately, we now live in a world defined not by consumption,
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ื‘ืกื•ืคื• ืฉืœ ื“ื‘ืจ, ืื ื—ื ื• ื—ื™ื™ื ื›ืขืช ื‘ืขื•ืœื
ื”ืžื•ื’ื“ืจ, ืœื ืœืคื™ ืฆืจื™ื›ื”,
07:19
but by participation.
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ืืœื ืœืคื™ ื”ืฉืชืชืคื•ืช.
07:22
But I want to be clear,
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ืื‘ืœ ืื ื™ ืจื•ืฆื” ืœื”ื™ื•ืช ื‘ืจื•ืจ,
07:24
just as the religious Reformation did not spell the end
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ื‘ื“ื™ื•ืง ื›ืžื• ืฉื”ืจืคื•ืจืžื” ื”ื“ืชื™ืช ืœื ืกื™ืžื ื” ืืช ื”ืกื•ืฃ
ืฉืœ ื”ื›ื ืกื™ื™ื” ื”ืจืฉืžื™ืช ืื• ืœื›ืžื•ืจื”,
07:27
to the formal Church or to the priesthood;
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07:29
I believe that our artistic institutions will continue to have importance.
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ืื ื™ ืžืืžื™ืŸ ืฉื”ืžื•ืกื“ื•ืช ื”ืื•ืžื ื•ืชื™ื™ื ืฉืœื ื•
ื™ืžืฉื™ื›ื• ืœื”ื™ื•ืช ื‘ืขืœื™ ื—ืฉื™ื‘ื•ืช.
07:33
They currently are the best opportunities
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ื”ื ื›ืจื’ืข ื”ื”ื–ื“ืžื ื•ืช ื”ื˜ื•ื‘ื” ื‘ื™ื•ืชืจ
07:35
for artists to have lives of economic dignity --
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ืœืืžืŸ ืœื”ืชืงื™ื™ื ื‘ื›ื‘ื•ื“ ื›ืœื›ืœื™,
07:37
not opulence, of dignity.
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ืœื ื‘ืฉืคืข, ื‘ื›ื‘ื•ื“.
07:40
And they are the places where artists
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ื•ื”ื ื”ืžืงื•ืžื•ืช ืฉื‘ื”ื ืืžื ื™ื
07:41
who deserve and want to work at a certain scale of resources
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ืฉืžื’ื™ืข ืœื”ื ื•ืฉืจื•ืฆื™ื ืœืขื‘ื•ื“ ื‘ืจืžื” ืžืกื•ื™ืžืช ืฉืœ ืžืฉืื‘ื™ื
07:44
will find a home.
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ื™ืžืฆืื• ื‘ื™ืช.
07:46
But to view them as synonymous with the entirety of the arts community
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ืื‘ืœ ืœืจืื•ืช ืื•ืชื ื›ืฉืžื•ืช ื ืจื“ืคื™ื
ืœืฉืืจ ืžื›ืœื•ืœ ื”ืงื”ื™ืœื” ื”ืื•ืžื ื•ืชื™ืช
07:50
is, by far, too shortsighted.
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ื–ื”, ื‘ืœืฉื•ืŸ ื”ืžืขื˜ื”, ืจืื™ื™ื” ืœื˜ื•ื•ื— ืงืฆืจ ืžื“ื™.
07:53
And indeed, while we've tended to polarize the amateur from the professional,
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ื•ืื›ืŸ, ื‘ื–ืžืŸ ืฉืื ื• ื ื•ื˜ื™ื ืœื”ืคืจื™ื“ ืขื“ ื›ื“ื™ ืงื™ื˜ื•ื‘
ื‘ื™ืŸ ื”ื—ื•ื‘ื‘ื ื™ื ืœืžืงืฆื•ืขื ื™ื,
07:57
the single most exciting development in the last five to 10 years
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ื”ื”ืชืคืชื—ื•ืช ื”ืžืจื’ืฉืช ื‘ื™ื•ืชืจ
ื‘ื—ืžืฉ ืขื“ ืขืฉืจ ืฉื ื™ื ื”ืื—ืจื•ื ื•ืช
08:01
has been the rise of the professional hybrid artist,
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ื”ื™ืชื” ื”ืขืœื™ื™ื”
ืฉืœ ืืžื ื™-ื”ืขืœ ื”ืžืงืฆื•ืขื™ื™ื,
08:05
the professional artist who works,
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ื”ืื•ืžื ื™ื ื”ืžืงืฆื•ืขื™ื™ื,
08:07
not primarily in the concert hall or on the stage;
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ืฉืขื•ื‘ื“ื™ื, ื‘ืขื™ืงืจ ืœื ื‘ืื•ืœื ืื• ืขืœ ื”ื‘ืžื”,
08:09
but most frequently around women's rights, or human rights,
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ืืœื ื‘ืขื™ืงืจ ืขืœ
ื–ื›ื•ื™ื•ืช ื”ื ืฉื™ื, ืื• ื–ื›ื•ื™ื•ืช ื‘ื ื™ ืื“ื,
08:13
or on global warming issues or AIDS relief for more --
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ืื• ืขืœ ื ื•ืฉืื™ ื”ื”ืชื—ืžืžื•ืช ื”ื’ืœื•ื‘ืœื™ืช ืื• ืขืœ ืจื•ื•ื—ืช ื—ื•ืœื™ ื”ืื™ื“ืก,
08:16
not out of economic necessity,
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ืœื ืžืชื•ืš ืฆื•ืจืš ื›ืœื›ืœื™,
08:18
but out of a deep, organic conviction
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ืืœื ืžืชื•ืš ืืžื•ื ื” ืขืžื•ืงื”, ื˜ื‘ืขื™ืช
08:20
that the work that she or he is called to do
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ืฉื”ืขื‘ื•ื“ื” ืฉื”ื™ื ืื• ืฉื”ื•ื ื ืงืจืื• ืœืขืฉื•ืช
08:23
cannot be accomplished in the traditional hermetic arts environment.
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ืœื ื™ื›ื•ืœื” ืœื”ืชื‘ืฆืข ื‘ืกื‘ื™ื‘ื” ื”ืืžื ื•ืชื™ืช
ื”ืžืกื•ืจืชื™ืช ื•ื”ืื˜ื•ืžื”.
08:27
Today's dance world is not defined solely
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ืขื•ืœื ื”ืจื™ืงื•ื“ ื”ืขื›ืฉื•ื•ื™ ืœื ืžื•ื’ื“ืจ ืืš ื•ืจืง
08:30
by the Royal Winnipeg Ballet or the National Ballet of Canada,
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ืขืœ ื™ื“ื™ ื”ื‘ืœื˜ ื”ืžืœื›ื•ืชื™ ืฉืœ ื•ื™ื ื™ืคื’ (ืขื™ืจ ื‘ืงื ื“ื”) ืื• ื”ื‘ืœื˜ ื”ืœืื•ืžื™ ืฉืœ ืงื ื“ื”,
08:33
but by Liz Lerman's Dance Exchange --
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ืืœื ืขืœ ื™ื“ื™ ื—ื™ืœื•ืคื™ ื”ืจื™ืงื•ื“ื™ื ืฉืœ ืœื™ื– ืœืจืžืŸ,
08:36
a multi-generational, professional dance company,
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ื—ื‘ืจืช ืจื™ืงื•ื“ ื‘ื™ืŸ ื“ื•ืจื™ืช, ืžืงืฆื•ืขื™ืช,
08:39
whose dancers range in age from 18 to 82,
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ืฉืจืงื“ื ื™ื” ื”ื ื‘ื˜ื•ื•ื— ื”ื’ื™ืœืื™ื ืฉื‘ื™ืŸ 18 ืขื“ 82,
08:42
and who work with genomic scientists to embody the DNA strand
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ื•ืฉืขื•ื‘ื“ื™ื ืขื ืžื“ืขื ื™ ื’ื ื•ื
ื‘ืฉื‘ื™ืœ ืœื’ืœื ืืช ืจืฆื•ืขืช ื”ื“.ื .ื
08:46
and with nuclear physicists at CERN.
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ื•ืขื ืคื™ื–ื™ืงืื™ื ื’ืจืขื™ื ื™ื™ื ื‘-CERN (ื”ื”ืชืื—ื“ื•ืช ื”ืื™ืจื•ืคืื™ืช ืœืžื—ืงืจ ื’ืจืขื™ื ื™).
08:49
Today's professional theater community
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ืงื”ื™ืœืช ืžื•ืžื—ื™ ื”ืชื™ืื˜ืจื•ืŸ ืฉืœ ื”ื™ื•ื
08:51
is defined, not only the Shaw and Stratford Festivals,
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ืžื•ื’ื“ืจืช, ืœื ืจืง ืขืœ ื™ื“ื™ ืคืกื˜ื™ื‘ืœื™ 'ืฉื•' ื•'ืกื˜ื ืคื•ืจื“' (ืคืกื˜ื™ื‘ืœื™ ืชื™ืื˜ืจื•ืŸ ื‘ืงื ื“ื”),
08:54
but by the Cornerstone Theater of Los Angeles --
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ืืœื ืขืœ ื™ื“ื™ ืชื™ืื˜ืจื•ืŸ ืงื•ืจื ืจืกื˜ื•ืŸ ืฉืœ ืœื•ืก ืื ื’'ืœืก,
08:57
a collective of artists that after 9/11,
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ืืกื•ืคื” ืฉืœ ืื•ืžื ื™ื ืฉืื—ืจื™ ืื™ืจื•ืข ื”-11 ื‘ืกืคื˜ืžื‘ืจ,
09:00
brought together 10 different religious communities --
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ืื™ื—ื“ื• 10 ืงื”ื™ืœื•ืช ื“ืชื™ื•ืช ืฉื•ื ื•ืช --
09:03
the Baha'i, the Catholic,
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ื”ื‘ื”ืื™ื, ื”ืงืชื•ืœื™ื,
09:05
the Muslim, the Jewish,
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ื”ืžื•ืกืœืžื™ื, ื”ื™ื”ื•ื“ื™ื,
09:07
even the Native American
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ืืคื™ืœื• ืืช ื”ื™ืœื™ื“ื™ื ื”ืืžืจื™ืงืื™ื,
09:09
and the gay and lesbian communities of faith,
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ื•ืืช ื”ืงื”ื™ืœื•ืช ื”ืžืืžื™ื ื•ืช ืฉืœ ื”ื”ื•ืžื•ืื™ื ื•ื”ืœืกื‘ื™ื•ืช,
09:11
helping them create their own individual plays
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ื•ืขื–ืจื• ืœื”ื ืœื™ืฆื•ืจ ืืช ื”ืžื—ื–ื•ืช ื”ืื™ืฉื™ื™ื ืฉืœื”ื
09:14
and one massive play,
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ื•ืžื—ื–ื” ืื—ื“ ืขื ืง,
09:16
where they explored the differences in their faith
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ืฉื‘ื• ื”ื ื—ืงืจื• ืืช ื”ืฉื•ื ื™ ื‘ื™ืŸ ื”ืืžื•ื ื•ืช ืฉืœื”ื
09:18
and found commonality
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ื•ืžืฆืื• ืžื›ื ื” ืžืฉื•ืชืฃ
09:20
as an important first step toward cross-community healing.
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ื›ืฉืœื‘ ืจืืฉื•ืŸ ื—ืฉื•ื‘
ื‘ื“ืจืš ืœืจื™ืคื•ื™ ื—ื•ืฆื” ืงื”ื™ืœื•ืช.
09:25
Today's performers, like Rhodessa Jones, work in women's prisons,
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ื”ืื•ืžื ื™ื ืฉืœ ื”ื™ื•ื, ื›ืžื• ืจื•ื“ืกื” ื’'ื•ื ืก (ืฉื—ืงื ื™ืช, ื–ืžืจืช ื•ื™ื•ืฆืจืช ืืžืจื™ืงืื™ืช),
ืขื•ื‘ื“ื™ื ื‘ื›ืœื ื ืฉื™ื,
09:28
helping women prisoners articulate the pain of incarceration,
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ื•ืขื•ื–ืจื™ื ืœื ืฉื™ื ืœื‘ื˜ื ื›ืจืื•ื™ ืืช ื”ื›ืื‘ ืฉื‘ืžืืกืจ,
09:32
while today's playwrights and directors work with youth gangs
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ื‘ื–ืžืŸ ืฉื”ืžื—ื–ืื™ื ื•ื”ื‘ืžืื™ื ืฉืœ ื”ื™ื•ื ืขื•ื‘ื“ื™ื ืขื ื›ื ื•ืคื™ื•ืช ื ื•ืขืจ
ืขืœ ืžืฆื™ืืช ืขืจื•ืฆื™ื ื—ืœื•ืคื™ื™ื ืœืืœื™ืžื•ืช
09:35
to find alternate channels to violence and more and more and more.
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ื•ืขื•ื“ ื•ืขื•ื“ ื•ืขื•ื“.
09:40
And indeed, I think, rather than being annihilated,
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ื•ืื›ืŸ, ืื ื™ ื—ื•ืฉื‘, ื‘ืžืงื•ื ืœื”ื™ื•ืช ืžื•ืฉืžื“ื™ื,
09:43
the performing arts are poised on the brink of a time
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ืื•ืžื ื•ื™ื•ืช ื”ื‘ืžื” ืžื•ืฆื‘ื•ืช ืขืœ ืกืฃ ืชืงื•ืคื”
09:45
when we will be more important than we have ever been.
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ืฉื‘ื” ืื ื—ื ื• ื ื”ื™ื” ื™ื•ืชืจ ื—ืฉื•ื‘ื™ื
ืžืฉื”ื™ื™ื ื• ืื™ ืคืขื.
09:49
You know, we've said for a long time,
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ืืชื ื™ื•ื“ืขื™ื, ืืžืจื ื• ื‘ืžืฉืš ืชืงื•ืคื” ืืจื•ื›ื”,
09:51
we are critical to the health of the economic communities in your town.
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ืื ื—ื ื• ื—ื™ื•ื ื™ื™ื ืœื‘ืจื™ืื•ืช ื›ืœื›ืœืช ื”ืงื”ื™ืœื” ื‘ืขื™ืจ ืฉืœืš.
09:54
And absolutely --
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ื•ืœื—ืœื•ื˜ื™ืŸ.
09:56
I hope you know that every dollar spent on a performing arts ticket in a community
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ืื ื™ ืžืงื•ื•ื” ืฉืืชื ื™ื•ื“ืขื™ื ืฉื›ืœ ื“ื•ืœืจ ืฉืžืฉื•ืœื ืขืœ ื›ืจื˜ื™ืก ืœืื•ืžื ื•ื™ื•ืช ื”ื‘ืžื” ื‘ืงื”ื™ืœื” ืžืกื•ื™ื™ืžืช
ืžื™ื™ืฆืจ ื—ืžื™ืฉื” ืขื“ ืฉื‘ืขื” ื“ื•ืœืจื™ื ื ื•ืกืคื™ื ืœื›ืœื›ืœื” ื”ืžืงื•ืžื™ืช,
10:00
generates five to seven additional dollars for the local economy,
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ื“ื•ืœืจื™ื ืฉืžื•ืฆืื™ื ื‘ืžืกืขื“ื•ืช ืื• ืขืœ ื—ื ื™ื™ื”,
10:03
dollars spent in restaurants or on parking,
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ื‘ื—ื ื•ื™ื•ืช ื”ื‘ื“ื™ื ืฉื‘ื”ืŸ ืื ื• ืงื•ื ื™ื ื‘ื“ื™ื ืœืชืœื‘ื•ืฉื•ืช,
10:05
at the fabric stores where we buy fabric for costumes,
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10:07
the piano tuner who tunes the instruments, and more.
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ืžื›ื•ื•ืŸ ื”ืคืกื ืชืจ ืฉืžื›ื•ื•ืŸ ืืช ื”ื›ืœื™ ื”ื ื’ื™ื ื” ื•ืขื•ื“.
ืื‘ืœ ื”ืื•ืžื ื•ื™ื•ืช ื”ื•ืœื›ื•ืช ืœื”ื™ื•ืช ื—ืฉื•ื‘ื•ืช ื™ื•ืชืจ ืœื›ืœื›ืœื•ืช
10:11
But the arts are going to be more important to economies as we go forward,
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ื›ืฉืื ื• ืฆื•ืขื“ื™ื ืงื“ื™ืžื”,
10:14
especially in industries we can't even imagine yet,
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ื‘ืžื™ื•ื—ื“ ื‘ืชืขืฉื™ื•ืช ืฉืื ื—ื ื• ืขื“ื™ื™ืŸ ืœื ื™ื›ื•ืœื™ื ืœื“ืžื™ื™ืŸ,
10:17
just as they have been central to the iPod and the computer game industries,
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ื‘ื“ื™ื•ืง ื›ืžื• ืฉื”ืŸ ื”ื™ื• ืžืจื›ื–ื™ื•ืช ืœืื™-ืคื•ื“
ื•ืœืชืขืฉื™ื•ืช ืžืฉื—ืงื™ ื”ืžื—ืฉื‘,
10:21
which few, if any of us, could have foreseen 10 to 15 years ago.
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ืฉืžืขื˜, ืื ื‘ื›ืœืœ ืžืื™ืชื ื•,
ื™ื›ืœื• ืœืฆืคื•ืช ืœืคื ื™ 10 ืขื“ 15 ืฉื ื”.
10:26
Business leadership will depend more and more on emotional intelligence,
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ืžื ื”ื™ื’ื•ืช ืขืกืงื™ืช ืชื”ื™ื” ืชืœื•ื™ื” ื™ื•ืชืจ ื•ื™ื•ืชืจ
ื‘ืชื‘ื•ื ื” ืจื’ืฉื™ืช,
10:30
the ability to listen deeply,
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ื”ื™ื›ื•ืœืช ืœื”ืงืฉื™ื‘ ืœืขื•ืžืง,
10:32
to have empathy,
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ืœืคืชื— ืืžืคืชื™ื”,
10:33
to articulate change, to motivate others --
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ืœื”ื‘ื™ื ืœื™ื“ื™ ื‘ื™ื˜ื•ื™ ืฉื™ื ื•ื™ื™ื, ืœื”ื ื™ืข ืื—ืจื™ื-
10:36
the very capacities that the arts cultivate with every encounter.
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ื›ืœ ื”ื™ื›ื•ืœื•ืช
ืฉื”ืื•ืžื ื•ื™ื•ืช ืžืคืชื—ื•ืช ืขื ื›ืœ ืžืคื’ืฉ.
10:41
Especially now,
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ื‘ืžื™ื•ื—ื“ ืขื›ืฉื™ื•,
10:43
as we all must confront the fallacy of a market-only orientation,
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ืฉื›ื•ืœื ื• ื—ื™ื™ื‘ื™ื ืœื”ืชืขืžืช
ืขื ื”ืชืคื™ืกื” ื”ืžื•ื˜ืขื™ืช ืฉืœ ื’ื™ืฉื” ื”ืžื•ื ืขืช ืžืฉื™ื•ื•ืง ื‘ืœื‘ื“,
10:48
uninformed by social conscience;
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ืœื ืžื™ื•ื“ืขื™ื ื‘ื’ืœืœ ืžืฆืคื•ืŸ ื—ื‘ืจืชื™,
10:50
we must seize and celebrate the power of the arts
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ืื ื—ื ื• ืžื•ื›ืจื—ื™ื ืœื ืฆื•ืจ ื•ืœื—ื’ื•ื’ ืืช ื”ื›ื— ืฉืœ ื”ืื•ืžื ื•ื™ื•ืช
10:53
to shape our individual and national characters,
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ืœืขืฆื‘ ืืช ื”ื“ืžื•ื™ื•ืช ื”ืื™ืฉื™ื•ืช ื•ื”ืœืื•ืžื™ื•ืช ืฉืœื ื•,
10:56
and especially characters of the young people,
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ื•ื‘ืžื™ื•ื—ื“ ืืช ื“ืžื•ืชื ืฉืœ ื”ืฆืขื™ืจื™ื,
10:59
who all too often are subjected to bombardment of sensation,
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ืฉื‘ืฆื•ืจื” ืฉื›ื™ื—ื” ืœืžื“ื™, ื—ืฉื•ืคื™ื ืœื”ืคื’ื–ื” ืฉืœ ืจื’ืฉื•ืช,
11:02
rather than digested experience.
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ื‘ืžืงื•ื ื ื™ืกื™ื•ืŸ ืฉื›ื‘ืจ ืขื•ื›ืœ.
11:05
Ultimately, especially now in this world,
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ื‘ืกื•ืคื• ืฉืœ ื“ื‘ืจ, ื‘ืžื™ื•ื—ื“ ืขื›ืฉื™ื•, ื‘ืขื•ืœื ื”ื–ื”,
11:08
where we live in a context of regressive and onerous immigration laws,
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ื‘ื• ืื ื• ื—ื™ื™ื ื‘ื”ืงืฉืจ
ืฉืœ ื—ื•ืงื™ ื”ื’ื™ืจื” ืฉื’ื•ืจืžื™ื ืœื ืกื™ื’ื” ื•ืžื›ื‘ื™ื“ื™ื,
11:13
in reality TV that thrives on humiliation,
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ื‘ืชื•ื›ื ื™ื•ืช ืžืฆื™ืื•ืช ืฉืžืฉื’ืฉื’ื•ืช ืขืœ ื”ืฉืคืœื”,
11:16
and in a context of analysis,
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ื•ื‘ื”ืงืฉืจ ืฉืœ ื ื™ืชื•ื—,
11:18
where the thing we hear most repeatedly, day in, day out in the United States,
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ื‘ื• ื”ื“ื‘ืจ ืฉืื ื• ืฉื•ืžืขื™ื ืฉื•ื‘ ื•ืฉื•ื‘,
ื›ืœ ื™ื•ื ื•ื™ื•ื ื‘ืืจืฆื•ืช ื”ื‘ืจื™ืช,
11:22
in every train station, every bus station, every plane station is,
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ื‘ื›ืœ ืชื—ื ืช ืจื›ื‘ืช, ื‘ื›ืœ ืชื—ื ืช ืื•ื˜ื•ื‘ื•ืก, ื‘ื›ืœ ืฉื“ื” ืชืขื•ืคื” ื”ื•ื
"ื’ื‘ื™ืจื•ืชื™ ื•ืจื‘ื•ืชื™,
11:26
"Ladies and gentlemen,
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11:27
please report any suspicious behavior or suspicious individuals
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ื‘ื‘ืงืฉื” ื“ื•ื•ื—ื• ืขืœ ื›ืœ ื”ืชื ื”ื’ื•ืช ื—ืฉื•ื“ื”
ืื• ืขืœ ืื ืฉื™ื ื—ืฉื•ื“ื™ื
11:31
to the authorities nearest to you,"
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ืœืกืžื›ื•ืช ื”ืงืจื•ื‘ื” ืืœื™ื›ื",
11:33
when all of these ways we are encouraged
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ื›ืฉื‘ื›ืœ ื”ื“ืจื›ื™ื ื”ืืœื• ืžืขื•ื“ื“ื™ื ืื•ืชื ื•
11:35
to view our fellow human being with hostility and fear
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ืœื”ืกืชื›ืœ ืขืœ ื—ื‘ืจื™ื ื• ื‘ื ื™ ื”ืื“ื ื‘ืขื•ื™ื ื•ืช
ื•ื‘ืคื—ื“ ื•ื‘ื‘ื•ื– ื•ื‘ื—ืฉื“.
11:38
and contempt and suspicion.
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11:41
The arts, whatever they do, whenever they call us together,
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ื”ืื•ืžื ื•ื™ื•ืช, ืžื” ืฉืœื ื™ืขืฉื•, ื›ืฉื”ืŸ ืงื•ืจืื•ืช ืœื ื• ืœื”ื™ื•ืช ื‘ื™ื—ื“,
11:44
invite us to look at our fellow human being with generosity and curiosity.
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ื”ืŸ ืžื–ืžื™ื ื•ืช ืื•ืชื ื• ืœื”ืกืชื›ืœ ืขืœ ื—ื‘ืจื™ื ื• ื‘ื ื™ ื”ืื“ื
ื‘ื ื“ื™ื‘ื•ืช ื•ื‘ืกืงืจื ื•ืช.
11:50
God knows, if we ever needed that capacity in human history,
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ืืœื•ื”ื™ื ื™ื•ื“ืข, ืื ืื™ ืคืขื ื”ื™ื™ื ื• ืฆืจื™ื›ื™ื
ืืช ื”ื™ื›ื•ืœืช ื”ื–ืืช ื‘ืžื”ืœืš ื”ื”ื™ืกื˜ื•ืจื™ื” ื”ืื ื•ืฉื™ืช,
11:54
we need it now.
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ืื ื—ื ื• ืฆืจื™ื›ื™ื ืืช ื–ื” ืขื›ืฉื™ื•.
12:00
You know, we're bound together,
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ืืชื ื™ื•ื“ืขื™ื, ืื ื—ื ื• ืงืฉื•ืจื™ื ื™ื—ื“,
12:02
not, I think by technology, entertainment and design,
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ืœื, ืื ื™ ื—ื•ืฉื‘, ื‘ืืžืฆืขื•ืช ื˜ื›ื ื•ืœื•ื’ื™ื”, ื‘ื™ื“ื•ืจ ืื• ืขื™ืฆื•ื‘,
12:05
but by common cause.
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ืืœื ื‘ืืžืฆืขื•ืช ืžื˜ืจื” ืžืฉื•ืชืคืช.
12:07
We work to promote healthy vibrant societies,
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ืื ื—ื ื• ืขื•ื‘ื“ื™ื ื›ื“ื™ ืœืงื“ื ื—ื‘ืจื•ืช ื‘ืจื™ืื•ืช ื•ื ืžืจืฆื•ืช,
ืœื”ืงื”ืœ ืขืœ ื”ืกื‘ืœ ื”ืื ื•ืฉื™,
12:11
to ameliorate human suffering,
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12:13
to promote a more thoughtful, substantive, empathic world order.
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ืœืงื“ื ืกื“ืจ ืขื•ืœืžื™
ื™ื•ืชืจ ืžืชื—ืฉื‘, ื™ืฆื™ื‘ ื•ืืžืคืชื™.
ืื ื™ ืžืฆื“ื™ืข ืœื›ื•ืœื›ื ื›ืคืขื™ืœื™ื ื‘ืžืกืข ื”ื–ื”
12:20
I salute all of you as activists in that quest
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12:22
and urge you to embrace and hold dear the arts in your work,
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ื•ืžืคืฆื™ืจ ื‘ื›ื ืœื—ื‘ืง ื•ืœืฉืžื•ืจ ืขืœ ื”ืื•ืžื ื•ื™ื•ืช ื‘ืขื‘ื•ื“ื” ืฉืœื›ื,
12:25
whatever your purpose may be.
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ืชื”ื™ื” ื”ืžื˜ืจื” ืฉืœื›ื ืžื” ืฉืชื”ื™ื”.
12:28
I promise you the hand of the Doris Duke Charitable Foundation
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ืื ื™ ืžื‘ื˜ื™ื— ืœื›ื ืฉื”ื™ื“ ืฉืœ 'ืงืจืŸ ื”ืฆื“ืงื” ืฉืœ ื“ื•ืจื™ืก ื“ื™ื•ืง'
12:31
is stretched out in friendship for now and years to come.
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ืชื™ืžืชื— ื‘ื™ื“ื™ื“ื•ืช ืขื›ืฉื™ื• ื•ืขื•ื“ ืฉื ื™ื ืจื‘ื•ืช.
12:34
And I thank you for your kindness and your patience
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ื•ืื ื™ ืžื•ื“ื” ืœื›ื ืขืœ ื˜ื•ื‘ ืœื‘ื›ื ื•ืขืœ ื”ืกื‘ืœื ื•ืช ื‘ื”ืงืฉื‘ื” ืœื™ ื‘ืฆื”ืจื™ื™ื ื”ืืœื•.
12:36
in listening to me this afternoon.
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ืชื•ื“ื” ืœื›ื ื•ื“ืจืš ืฆืœื—ื”.
12:38
Thank you, and Godspeed.
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ืขืœ ืืชืจ ื–ื”

ืืชืจ ื–ื” ื™ืฆื™ื’ ื‘ืคื ื™ื›ื ืกืจื˜ื•ื ื™ YouTube ื”ืžื•ืขื™ืœื™ื ืœืœื™ืžื•ื“ ืื ื’ืœื™ืช. ืชื•ื›ืœื• ืœืจืื•ืช ืฉื™ืขื•ืจื™ ืื ื’ืœื™ืช ื”ืžื•ืขื‘ืจื™ื ืขืœ ื™ื“ื™ ืžื•ืจื™ื ืžื”ืฉื•ืจื” ื”ืจืืฉื•ื ื” ืžืจื—ื‘ื™ ื”ืขื•ืœื. ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ื”ืžื•ืฆื’ื•ืช ื‘ื›ืœ ื“ืฃ ื•ื™ื“ืื• ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ ืžืฉื. ื”ื›ืชื•ื‘ื™ื•ืช ื’ื•ืœืœื•ืช ื‘ืกื ื›ืจื•ืŸ ืขื ื”ืคืขืœืช ื”ื•ื•ื™ื“ืื•. ืื ื™ืฉ ืœืš ื”ืขืจื•ืช ืื• ื‘ืงืฉื•ืช, ืื ื ืฆื•ืจ ืื™ืชื ื• ืงืฉืจ ื‘ืืžืฆืขื•ืช ื˜ื•ืคืก ื™ืฆื™ืจืช ืงืฉืจ ื–ื”.

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