Why city flags may be the worst-designed thing you've never noticed | Roman Mars

Prevodilac: Mirjana Čutura Lektor: Tijana Mihajlović

I know what you're thinking:

Znam šta mislite:

"Why does that guy get to sit down?"

„Zašto taj momak može da sedi?“

That's because this is radio.

Zato što je ovo radio stanica.

(Music)

(Muzika)

I tell radio stories about design,

Na radiju pričam priče o dizajnu

and I report on all kinds of stories:

i pravim reportaže o raznim pričama:

buildings and toothbrushes, mascots and wayfinding and fonts.

zgradama, pastama za zube, maskotama, orijentaciji u prostoru i fontovima.

My mission is to get people to engage with the design that they care about

Moja misija je da nateram ljude

da se angažuju sa dizajnima do kojih im je stalo

so they begin to pay attention to all forms of design.

kako bi počeli da obraćaju pažnju na sve oblike dizajna.

When you decode the world with design intent in mind,

Kada dešifrujete svet sa svrhom dizajna na umu,

the world becomes kind of magical.

on nekako postaje magičan.

Instead of seeing the broken things,

Umesto da vidite polomljene stvari,

you see all the little bits of genius

vidite sve te komadiće genijalnosti

that anonymous designers have sweated over to make our lives better.

na kojima su nepoznati dizajneri naporno radili

da bi naše živote učinili boljim.

And that's essentially the definition of design:

To je, u suštini, definicija dizajna -

making life better and providing joy.

činiti život boljim i pružati radost.

And few things give me greater joy

Malo stvari mi pruža više radosti

than a well-designed flag.

od dobro dizajnirane zastave.

(Laughter)

(Smeh)

Yeah!

Da!

(Applause)

(Aplauz)

Happy 50th anniversary on your flag, Canada.

Srećna 50-godišnjica vaše zastave, Kanado.

It is beautiful, gold standard.

Lepa je, zlatni standard.

Love it.

Volim je.

I'm kind of obsessed with flags.

Nekako sam opsednut zastavama.

Sometimes I bring up the topic of flags,

Ponekad započnem temu o zastavama,

and people are like, "I don't care about flags,"

a ljudi kažu: „Briga me za zastave“,

and then we start talking about flags, and trust me,

a onda počnemo da pričamo o zastavama i, verujte mi,

100 percent of people care about flags.

apsolutno svima je stalo do zastava.

There's just something about them that works on our emotions.

Jednostavno postoji nešto u njima što utiče na naša osećanja.

My family wrapped my Christmas presents as flags this year,

Moja porodica je ove godine umotala moje Božićne poklone u zastave,

including the blue gift bag that's dressed up as the flag of Scotland.

uključujući i ovu plavu kesu za poklone koja je lepo obučena u zastavu Škotske.

I put this picture online, and sure enough,

Postavio sam ovu fotografiju na internet i, naravno,

within the first few minutes, someone left a comment that said,

u prvih nekoliko minuta neko je ostavio komentar koji kaže:

"You can take that Scottish Saltire and shove it up your ass."

„Možeš uzeti taj škotski krst Svetog Endrua

i zabiti ga sebi u pozadinu.“

(Laughter)

(Smeh)

See, people are passionate about flags, you know?

Ljudi jesu strastveni po pitanju zastava, zar ne?

That's the way it is.

Tako je to.

What I love about flags

Ono što ja volim oko zastava

is that once you understand the design of flags,

je da, kada razumete dizajn zastava,

what makes a good flag, what makes a bad flag,

šta čini dobru zastavu, šta čini lošu zastavu,

you can understand the design of almost anything.

možete razumeti dizajn skoro bilo čega.

So what I'm going to do here is,

Ono što ću uraditi ovde je -

I cracked open an episode of my radio show,

uzeću epizodu svoje radio emisije,

"99% Invisible," and I'm going to reconstruct it here on stage,

„Nevidljivo 99 posto“, i rekonstruisaću je ovde na bini,

so when I press a button over here --

tako da kada pritisnem ovo dugme ovde -

Voice: S for Sound --

Glas: „Z“ kao „zvuk“.

Roman Mars: It's going to make a sound,

Roman Mars: Napraviće zvuk,

and so whenever you hear a sound or a voice or a piece of music,

tako da kada god čujete zvuk, glas ili muziku,

to je zato što sam pritisnuo dugme.

it's because I pressed a button.

Voice: Sound.

Glas: Zzzvuk.

RM: All right, got it? Here we go.

RM: Važi, razumete? Idemo.

Three, two.

Tri, dva.

This is 99% Invisible. I'm Roman Mars.

Ovo je „Nevidljivo 99 posto“. Ja sam Roman Mars.

(Music)

(Muzika)

Narrator: The five basic principles of flag design.

Pripovedač: Pet osnovnih principa dizajna zastava.

Roman Mars: According to the North American Vexillological Association.

RM: Prema Severno-američkom veksilološkom udruženju.

Vexillological.

Veksilološkom.

Ted Kaye: Vexillology is the study of flags.

Ted Kej: Veksilologija proučava zastave.

RM: It's that extra "lol" that makes it sound weird.

RM: To dodatno „lol“ čini da ta reč zvuči čudno.

Narrator: Number one, keep it simple.

Pripovedač: Prvo - neka bude jednostavna.

The flag should be so simple that a child can draw it from memory.

Zastava mora biti jednostavna da je dete može nacrtati po sećanju.

RM: Before I moved to Chicago in 2005,

RM: Pre preseljenja u Čikago 2005. godine,

I didn't even know cities had their own flags.

nisam čak ni znao da gradovi imaju zastave.

TK: Most larger cities do have flags.

TK: Većina velikih gradova ima zastave.

RM: Well, I didn't know that, that's Ted Kaye, by the way.

RM: Nisam to znao. Inače, to je Ted Kej.

TK: Hello.

TK: Zdravo.

RM: Stručnjak je za zastave; fenomenalan je momak.

RM: He's a flag expert, he's a totally awesome guy.

TK: Ja sam Ted Kej. Urednik sam akademskog žurnala o studijama zastava

TK: I'm Ted Kaye, I have edited a scholarly journal on flag studies,

and I am currently involved with the Portland Flag Association

i trenutno radim sa Portlandskim udruženjem zastava

and the North American Vexillological Association.

i Severno-američkim veksilološkim udruženjem.

RM: Ted literally wrote the book on flag design.

RM: Ted je zapravo napisao knjigu o dizajnu zastava.

Pripovedač: „Dobra zastava, loša zastava“.

Narrator: "Good Flag, Bad Flag."

RM: It's more of a pamphlet, really, it's about 16 pages.

RM: Zaista više liči na pamflet - ima oko 16 strana.

TK: Yes, it's called "Good Flag, Bad Flag: How to Design a Great Flag."

TK: Zove se „Dobra zastava, loša zastava. Kako dizajnirati sjajnu zastavu“.

RM: And that first city flag I discovered in Chicago

RM: A ta prva zastava grada koju sam otkrio u Čikagu

is a beaut:

je lepotica:

white field, two horizontal blue stripes,

bela pozadina, dve horizontalne bele štrafte

and four six-pointed red stars down the middle.

i četiri šestokrake crvene zvezde na sredini.

(Sound)

(Zvuk)

Narrator: Number two, use meaningful symbolism.

Pripovedač: Drugo - koristite značajne simbole.

TK: The blue stripes represent the water, the river and the lake.

TK: Plave štrafte predstavljaju vodu, reku i jezero.

Narrator: The flag's images, colors or pattern

Pripovedač: Crteži, boje ili šare moraju da prenesu ono što ona simbolizuje.

should relate to what it symbolizes.

TK: The red stars represent significant events in Chicago's history.

TK: Crvene zvezde predstavljaju važne događaje iz istorije Čikaga.

RM: Namely, the founding of Fort Dearborn on the future site of Chicago,

RM: Tačnije, izgradnja dirbornske tvrđave na budućem mestu osnivanja Čikaga,

the Great Chicago Fire,

Veliki požar u Čikagu,

the World Columbian Exposition, which everyone remembers

Svetska kolumbijska izložba

koje se svi sećaju zbog zabavnog parka „Beli grad“

because of the White City,

and the Century of Progress Exposition, which no one remembers at all.

i Izložba veka napretka koje se uopšte niko ne seća.

Narrator: Number three, use two to three basic colors.

Pripovedač: Treće - koristite dve-tri osnovne boje.

TK: The basic rule for colors is to use two to three colors

TK: Osnovno pravilo za boje je da se koriste dve do tri boje

from the standard color set: red, white, blue, green, yellow and black.

iz palete osnovnih boja: crvena, bela, plava, zelena, žuta i crna.

RM: The design of the Chicago flag has complete buy-in

RM: Dizajn zastave Čikaga ima potpunu podršku

with an entire cross-section of the city.

svih delova grada.

Svugde je;

It is everywhere;

every municipal building flies the flag.

vijori se na svakoj opštinskoj zgradi.

Whet Moser: There's probably at least one store on every block

Vet Mozer: Verovatno postoji makar jedna prodavnica u svakom bloku

near where I work that sells some sort of Chicago flag paraphernalia.

u blizini mog radnog mesta koja prodaje stvari sa zastavom Čikaga.

RM: That's Whet Moser from Chicago magazine.

RM: To je Vet Mozer iz „Čikago magazina“.

WM: Today, just for example, I went to get a haircut,

VM: Na primer, danas sam otišao na šišanje

and when I sat down in the barber's chair,

i kada sam seo u stolicu kod berbera,

there was a Chicago flag on the box that the barber kept all his tools in,

zastava Čikaga je bila na kutiji u kojoj berber drži svoj pribor

and then in the mirror, there was a Chicago flag on the wall behind me.

i u ogledalu sam video zastavu Čikaga na zidu iza sebe.

When I left, a guy passed me who had a Chicago flag badge on his backpack.

Kada sam otišao, obišao me je momak

koji je imao bedž sa zastavom Čikaga na rancu.

RM: It's adaptable and remixable.

RM: Prilagodljiva je i može se kombinovati.

The six-pointed stars in particular show up in all kinds of places.

Šestokrake zvezde se naročito javljaju na raznoraznim mestima.

WM: The coffee I bought the other day had a Chicago star on it.

VM: Kafa koju sam kupio pre neki dan je bila sa zvezdom Čikaga.

RM: It's a distinct symbol of Chicago pride.

RM: To je prepoznatljiv simbol čikaškog ponosa.

TK: When a police officer or a firefighter dies in Chicago,

TK: Kada policajac ili vatrogasac umre u Čikagu,

often it's not the flag of the United States on his casket.

često zastava koja je na kovčegu nije zastava Sjedinjenih Država.

It can be the flag of the city of Chicago.

Može biti zastava grada Čikaga.

That's how deeply the flag has gotten into the civic imagery of Chicago.

Zastava je toliko duboko usađena u građanski simbolizam Čikaga.

RM: And it isn't just that people love Chicago and therefore love the flag.

RM: I nije samo da ljudi vole Čikago i da zato vole zastavu.

I also think that people love Chicago more because the flag is so cool.

Takođe mislim da ljudi više vole Čikago zato što je zastava toliko dobra.

TK: A positive feedback loop there between great symbolism and civic pride.

TK: To je uzajamni uticaj sjajne simbolike i građanskog ponosa.

RM: OK, so when I moved back to San Francisco in 2008,

RM: Okej, kada sam se vratio u San Francisko 2008. godine,

I researched its flag,

potražio sam njegovu zastavu

because I had never seen it in the previous eight years I lived there.

jer je nikada nisam video u prethodnih osam godina

dok sam živeo tamo.

And I found it, I am sorry to say,

I zaključio sam, žao mi je da to kažem,

sadly lacking.

da, nažalost, nije dobra.

(Laughter)

(Smeh)

I know.

Znam.

It hurts me, too.

I mene boli.

(Laughter)

(Smeh)

TK: Well, let me start from the top.

TK: Pa, da počnem od početka.

Narrator: Number one, keep it simple.

Pripovedač: Prvo - jednostavnost.

TK: Keeping it simple.

TK: Jednostavnost.

Narrator: The flag should be so simple that a child can draw it from memory.

Pripovedač: Toliko jednostavna da je dete može nacrtati po sećanju.

TK: Ovo je prilično komplikovana zastava.

TK: It's a relatively complex flag.

RM: OK, here we go, OK.

RM: Okej, idemo, okej.

Glavni element zastave San Franciska je feniks

The main component of the San Francisco flag is a phoenix

representing the city rising from the ashes

koji predstavlja podizanje grada iz pepela

after the devastating fires of the 1850s.

nakon katastrofalnih požara iz pedesetih godina 19. veka.

TK: A powerful symbol for San Francisco.

TK: Moćan simbol za San Francisko.

RM: I still don't really dig the phoenix.

RM: I dalje mi se baš ne dopada feniks.

Design-wise, it manages to both be too crude

Dizajnerski gledano, uspeva da bude i suviše jednostavan

and have too many details at the same time,

i da ima previše detalja u isto vreme,

which if you were trying for that,

što, ako biste pokušavali da postignete, ne biste uspeli,

you wouldn't be able to do it,

and it just looks bad at a distance,

i jednostavno izgleda loše iz daljine,

but having deep meaning puts that element in the plus column.

ali duboki značaj koji ima stavlja taj elemenat u kolonu pozitivnih stvari.

Behind the phoenix, the background is mostly white,

Iza feniksa, pozadina je uglavnom bela,

and then it has a substantial gold border around it.

a onda ima poprilično široku zlatnu ivicu.

TK: Which is a very attractive design element.

TK: Što je veoma privlačan dizajnerski element.

RM: I think it's OK, but --

RM: Mislim da je okej, ali...

(Laughter)

(Smeh)

here come the big no-nos of flag design.

evo velikih zabrana za dizajn zastava.

Narrator: Number four, no lettering or seals.

Pripovedač: Četvrto - bez natpisa ili pečata.

Never use writing of any kind.

Nikada ne koristite natpise bilo kakve vrste.

RM: Underneath the phoenix, there's a motto on a ribbon

RM: Ispod finiksa je slogan na vrpci

koji se prevodi kao: „Zlato u miru, gvožđe u ratu“

that translates to "Gold in peace, iron in war,"

plus -- and this is the big problem --

i još - a ovo je veliki problem -

it says San Francisco across the bottom.

donjom dužinom je ispisano „San Franscisko“.

TK: If you need to write the name of what you're representing on your flag,

TK: Ako morate da napišete ime onoga što predstavljate na vašoj zastavi,

your symbolism has failed.

vaša simbolika je neuspešna.

(Laughter)

(Smeh)

(Applause)

(Aplauz)

RM: The United States flag doesn't say "USA" across the front.

RM: Na zastavi Sjedinjenih Država ne piše „SAD“.

In fact, country flags, they tend to behave.

U stvari, zastave država se obično pristojno ponašaju.

Like, hats off to South Africa and Turkey and Israel

Na primer, skidam kapu Južnoj Africi, Turskoj, Izraelu,

Somaliji, Japanu i Gambiji.

and Somalia and Japan and Gambia.

There's a bunch of really great country flags,

Postoji mnoštvo zaista sjajnih zastava zemalja,

but they obey good design principles because the stakes are high.

ali one poštuju principe dobrog dizajna jer je ulog veliki.

They're on the international stage.

Na međunarodnoj sceni su.

But city, state and regional flags are another story.

Međutim, zastave gradova, pokrajina i regiona su druga priča.

(Laughter)

(Smeh)

There is a scourge of bad flags --

Postoji mnoštvo loših zastava

(Laughter)

(Smeh)

and they must be stopped.

i one moraju biti zaustavljenje.

(Laughter)

(Smeh)

(Applause)

(Aplauz)

That is the truth and that is the dare.

To je istina i to je izazov.

The first step is to recognize that we have a problem.

Prvi korak je shvatiti da problem postoji.

(Laughter)

(Smeh)

A lot of people tend to think that good design

Mnogo ljudi misli da je dobar dizajn

is just a matter of taste,

samo pitanje ukusa

and quite honestly, sometimes it is, actually,

i, da budem iskren, ponekad je zaista tako,

but sometimes it isn't, all right?

ali ponekad nije, u redu?

(Laughter)

(Smeh)

Here's the full list of NAVA flag design principles.

Evo celog spiska principa dizajna zastava Severno-američkog veksilološkog udruženja.

Narrator: The five basic principles of flag design.

Pripovedač: Pet osnovnih principa dizajna zastava.

Narrator: Number one. TK: Keep it simple.

Pripovedač: Prvo. TK: Prvo - neka bude jednostavna.

Narrator: Number two. TK: Use meaningful symbolism.

Pripovedač: Drugo. TK: Koristite značajne simbole.

Pripovedač: Treće. TK: Koristite 2-3 osnovne boje.

Narrator: Number three. TK: Use two to three basic colors.

Narrator: Number four. TK: No lettering or seals.

Pripovedač: Četvrto. TK: Bez natpisa ili pečata.

Pripovedač: Bez ikakvih natpisa. TK: Ne mogu se pročitati sa daljine.

Narrator: Never use writing of any kind.

TK: Because you can't read that at a distance.

Pripovedač: Peto. TK: Budite upečatljivi.

Narrator: Number five. TK: And be distinctive.

RM: Sve najbolje zastave se uglavnom pridržavaju ovih principa.

RM: All the best flags tend to stick to these principles.

Kao što sam rekao - većina zastava država je okej.

And like I said before, most country flags are OK.

Ali, evo o čemu se radi:

But here's the thing:

ako biste pokazali spisak ovih principa bilo kojem dizajneru,

if you showed this list of principles to any designer of almost anything,

rekli bi da ovi principi - jednostavnost, duboko značenje,

they would say these principles -- simplicity, deep meaning,

having few colors or being thoughtful about colors,

malo boja ili obazrivost u izboru boja, jedinstvenost,

uniqueness, don't have writing you can't read --

odsustvo teksta koji se ne može pročitati -

all those principles apply to them, too.

svi ovi principi takođe važe i za njih.

But sadly, good design principles are rarely invoked in US city flags.

Ipak, nažalost, zastave američkih gradova retko poštuju principe dobrog dizajna.

Our biggest problem seems to be that fourth one.

Izgleda da je naš najveći problem četvrti princip.

We just can't stop ourselves from putting our names on our flags,

Jednostavno ne možemo da se suzdržimo od stavljanja imena

or little municipal seals with tiny writing on them.

ili malih gradskih pečata sa majušnim tekstom na naše zastave.

Here's the thing about municipal seals:

Evo o čemu se radi kod gradskih pečata -

They were designed to be on pieces of paper

oni su dizajnirani da se koriste na papiru

where you can read them,

gde ih možete pročitati,

not on flags 100 feet away flapping in the breeze.

a ne na zastavama koje lepršaju na povetarcu na 30 metara udaljenosti.

So here's a bunch of flags again.

Evo opet brda zastava.

Vexillologists call these SOBs:

Veksilolozi ih nazivaju „PNP“,

Seals on a bedsheet --

pečatima na plahtama,

(Laughter)

(Smeh)

and if you can't tell what city they go to,

i ako ne možete reći kom gradu pripadaju,

yeah, that's exactly the problem,

da, tačno to je problem,

except for Anaheim, apparently, they fixed it.

osim za Enahajm - očigledno su to popravili.

(Laughter)

(Smeh)

These flags are everywhere in the US.

Ove zastave su svugde po Americi.

The European equivalent of the municipal seal

Evropski ekvivalent gradskim pečatima

is the city coat of arms ...

je gradski grb

and this is where we can learn a lesson for how to do things right.

i ovde možemo naučiti kako da stvari radimo ispravno.

So this is the city coat of arms of Amsterdam.

Dakle, ovo je gradski grb Amsterdama.

Now, if this were a United States city,

Da je ovo američki grad,

the flag would probably look like this.

zastava bi verovatno ovako izgledala.

You know, yeah.

Da, sve je jasno.

(Laughter)

(Smeh)

But instead, the flag of Amsterdam

Međutim, umesto toga, zastava Amsterdama

looks like this.

izgleda ovako.

Rather than plopping the whole coat of arms

Umesto da pljesnu ceo grb

on a solid background and writing "Amsterdam" below it,

na jednobojnu pozadinu i ispod napišu „Amsterdam“,

they just take the key elements of the escutcheon, the shield,

oni uzimaju samo ključne delove grba

and they turn it into the most badass city flag in the world.

i pretvaraju ih u najžešću gradsku zastavu na svetu.

(Laughter)

(Smeh)

(Applause)

(Aplauz)

And because it's so badass,

I zato što je tako žestoka,

those flags and crosses are found throughout Amsterdam,

ove zastave i krstovi se nalaze širom Amsterdama,

just like Chicago, they're used.

baš kao u Čikagu; koriste se.

Even though seal-on-a-bedsheet flags are particularly painful

Iako su zastave „pečati na plahtama“

naročito bolne i uvredljive za mene,

and offensive to me,

nothing can quite prepare you

ništa ne može dovoljno da vas pripremi

for one of the biggest train wrecks in vexillological history.

za jednu od najvećih saobraćajnih nesreća u istoriji veksilologije.

(Laughter)

(Smeh)

Are you ready?

Da li ste spremni?

It's the flag of Milwaukee, Wisconsin.

To je zastava Milvokija u Viskonsinu.

(Laughter)

(Smeh)

I mean, it's distinctive,

Zaista je upečatljiva,

I'll give them that.

priznajem to.

Steve Kodis: It was adopted in 1955.

Stiv Kodis: Usvojena je 1955. godine.

RM: The city ran a contest

RM: Grad je organizovao konkurs i sakupio brdo prijava

and gathered a bunch of submissions with all kinds of designs.

sa raznoraznim vrstama dizajna.

SK: And an alderman by the name of Fred Steffan

SK: A gradski većnik po imenu Fred Stefan

cobbled together parts of the submissions to make what is now the Milwaukee flag.

je nabacao na gomilu delove prijava

da napravi ono što je sada zastava Milvokija.

RM: It's a kitchen sink flag.

RM: To je zastava-svaštara.

There's a gigantic gear representing industry,

Ogromni zupčanik predstavlja industriju,

there's a ship recognizing the port,

brod odaje priznanje luci,

a giant stalk of wheat

ogromni struk pšenice odaje počast industriji piva.

paying homage to the brewing industry.

It's a hot mess,

Ovo je potpuna katastrofa,

and Steve Kodis, a graphic designer from Milwaukee, wants to change it.

a Stiv Kodis, grafički dizajner iz Milvokija, želi da je promeni.

SK: It's really awful.

SK: Stvarno je užasna.

It's a misstep on the city's behalf,

To je greška u ime grada,

to say the least.

u najmanju ruku.

RM: But what puts the Milwaukee flag over the top,

RM: Ipak, ono najgore vezano za zastavu Milvokija,

i ono što se skoro graniči sa samoparodijom,

almost to the point of self-parody,

is on it is a picture of the Civil War battle flag of the Milwaukee regiment.

je da je na njoj ratna zastava puka Milvokija iz Građanskog rata.

SK: So that's the final element in it

SK: Dakle, to je poslednji elemenat na zastavi

that just makes it that much more ridiculous,

koji je samo čini još smešnijom -

that there is a flag design within the Milwaukee flag.

postojanje zastave unutar zastave Milvokija.

RM: On the flag. Yeah. Yeah.

RM: Na zastavi. Da. Da.

(Laughter)

(Smeh)

Yeah.

Da.

(Muzika)

(Music)

Now, Milwaukee is a fantastic city.

Vidite, Milvoki je fantastičan grad.

I've been there, I love it.

Bio sam tamo. Volim ga.

The most depressing part of this flag, though,

Ipak, o ovoj zastavi najviše obeshrabruje činjenica

is that there have been two major redesign contests.

da su postojala dva velika konkursa za ponovno dizajniranje.

The last one was held in 2001.

Poslednji je održan 2001. godine.

105 entries were received.

Primljeno je 105 prijava.

TK: But in the end, the members of the Milwaukee Arts Board

TK: Ali, na kraju, članovi Umetničkog odbora Milvokija su odlučili

decided that none of the new entries were worthy of flying over the city.

da nijedna nova prijava nije bila dostojna da se vijori iznad grada.

RM: They couldn't agree to change that thing!

RM: Nisu mogli da se dogovore da promene tu stvar.

(Laughter)

(Smeh)

That's discouraging enough to make you think

Toliko je obeshrabrujuće da vas natera da pomislite

that good design and democracy just simply do not go together.

da dobar dizajn i demokratija jednostavno ne idu jedno uz drugo.

(Laughter)

(Smeh)

But Steve Kotas is going to try one more time

Međutim, Stiv Kotas će još jednom probati

to redesign the Milwaukee flag.

da ponovo dizajnira zastavu Milvokija.

SK: I believe Milwaukee is a great city.

SK: Mislim da je Milvoki sjajan grad.

Every great city deserves a great flag.

Svaki sjajan grad zaslužuje sjajnu zastavu.

RM: Steve isn't ready to reveal his design yet.

RM: Stiv nije spreman da otkrije svoj dizajn.

One of the things about proposing one of these things

Kada predlažete za ovako nešto, morate da zainteresujete ljude

is you have to get people on board,

and then you reveal your design.

i da onda otkrijete svoj dizajn.

But here's the trick:

Međutim, ovo je trik -

If you want to design a great flag,

ako želite da dizajnirate sjajnu zastavu,

a kick-ass flag like Chicago's or DC's, which also has a great flag,

impresivnu zastavu kao sjajne zastave Čikaga ili Vašingtona,

start by drawing a one-by-one-and-a-half-inch rectangle

prvo nacrtajte pravougaonik dimenzija 2,5 sa 4 centimetara

on a piece of paper.

na parčetu papira.

Your design has to fit within that tiny rectangle.

Vaš dizajn mora da stane u taj majušni pravougaonik.

Here's why.

Evo zašto.

TK: A three-by-five-foot flag on a pole 100 feet away

TK: Zastava dimenzija metar sa metar i po na stubu udaljenom 30 metara

looks about the same size as a one-by-one-and-a-half-inch rectangle

izgleda otprilike isto kao

pravougaonik dimenzija 2,5 sa 4 centimetara

seen about 15 inches from your eye.

sa udaljenosti od 40 centimetara od oka.

You'd be surprised by how compelling and simple the design can be

Iznenadili biste se koliko neodoljivo i lako dizajniranje može biti

when you hold yourself to that limitation.

kada se pridržavate ovog ograničenja.

RM: Meanwhile, back in San Francisco.

RM: U međuvremenu, vratimo se u San Francisko.

Is there anything we can do?

Postoji li nešto što možemo uraditi?

TK: I like to say that in every bad flag there's a good flag trying to get out.

TK: Mislim da u svakoj lošoj zastavi čuči dobra zastava koja pokušava da izađe.

The way to make San Francisco's flag a good flag

Način da od ove zastave napravimo dobru zastavu

is to take the motto off because you can't read that at a distance.

je da uklonimo slogan jer se ne može pročitati iz daljine.

Take the name off,

Uklonite ime,

and the border might even be made thicker, so it's more a part of the flag.

a ivica možda može biti deblja tako da postane deo zastave.

And I would simply take the phoenix

Jednostavno bih uzeo feniksa

and make it a great big element in the middle of the flag.

i pretvorio ga u sjajan veliki element na sredini zastave.

RM: But the current phoenix, that's got to go.

RM: Međutim, ovaj feniks mora da nestane.

TK: I would simplify or stylize the phoenix.

TK: Ja bih pojednostavio ili stilizovao ovog feniksa.

Depict a big, wide-winged bird

Nacrtao bih veliku pticu sa velikim krilima

coming out of flames.

koja izlazi iz plamena.

Emphasize those flames.

Naglasio bih taj plamen.

RM: So this San Francisco flag was designed by Frank Chimero

RM: Ovu zastavu San Franciska je dizajnirao Frenk Kamero

based on Ted Kaye's suggestions.

koristeći savete Teda Keja.

Ne znam šta bi on uradio da je u potpunosti bio nesputan

I don't know what he would do if we was completely unfettered

i da nije pratio ove smernice.

and didn't follow those guidelines.

Fans of my radio show and podcast, heard me complain about bad flags.

Obožavaoci moje radio emisije i podkasta su čuli da se žalim na loše zastave.

They've sent me other suggested designs.

Poslali su mi druge predloge za dizajn.

This one's by Neil Mussett.

Ovu je poslao Nil Maset.

Both are so much better.

Obe su mnogo bolje.

(Laughter)

(Smeh)

And I think if they were adopted,

Verujem da su bile usvojene,

I would see them around the city.

da bih ih video širom grada.

In my crusade to make flags of the world more beautiful,

U mom pohodu da ulepšam zastave širom sveta,

many listeners have taken it upon themselves

mnogi slušaoci su preuzeli na sebe

to redesign their flags and look into the feasibility

da ponovo dizajniraju svoje zastave i da ispitaju mogućnost

of getting them officially adopted.

da budu zvanično usvojene.

(Music)

(Muzika)

If you see your city flag and like it,

Ako vidite zastavu svog grada i ako vam se dopada,

fly it,

zavijorite je

even if it violates a design rule or two.

čak i ako krši pravilo ili dva o dizajnu.

I don't care.

Nije mi važno.

But if you don't see your city flag,

Međutim, ako ne vidite zastavu svoga grada,

maybe it doesn't exist, but maybe it does,

možda ne postoji,

ali možda postoji i jednostavno je loša,

and it just sucks,

and I dare you to join the effort to try to change that.

onda vas izazivam da udružite napore da pokušate to da promenite.

As we move more and more into cities,

Što se sve više selimo u gradove,

the city flag will become not just a symbol of that city as a place,

zastava grada će postati ne samo simbol tog grada kao mesta,

but also, it could become a symbol of how that city considers design itself,

već, takođe, može postati simbol kako taj grad gleda na sam dizajn,

especially today, as the populace is becoming more design-aware.

naročito danas dok stanovništvo postaje zainteresovanije za dizajn.

And I think design awareness is at an all-time high.

Mislim da je zainteresovanost za dizajn na najvišem nivou do sada.

A well-designed flag could be seen as an indicator of how a city

Dobro dizajnirana zastava može biti pokazatelj

kako grad uzima u obzir dizajn svih svojih sistema:

considers all of its design systems:

its public transit,

svog javnog prevoza,

its parks, its signage.

svojih parkova, svojih znakova.

It might seem frivolous, but it's not.

Možda deluje beznačajno, ali nije.

TK: Often when city leaders say,

TK: Često kada čelnici grada kažu:

"We have more important things to do than worry about a city flag,"

„Imamo da se bavimo važnijim stvarima nego da brinemo o zastavi grada“,

my response is,

moj odgovor je:

"If you had a great city flag,

„Da imate sjajnu zastavu grada,

you would have a banner for people to rally under

imali biste barjak ispod kojeg bi se ljudi okupili

to face those more important things."

da se suoče sa tim važnijim stvarima.“

(Music)

(Muzika)

RM: I've seen firsthand what a good city flag can do

RM: Video sam iz prve ruke šta dobra zastava može da uradi u slučaju Čikaga.

in the case of Chicago.

The marriage of good design and civic pride

Brak dobrog dizajna i građanskog ponosa

is something that we need in all places.

nam je potreban na svim mestima.

The best part about municipal flags is that we own them.

Najbolja stvar oko gradskih zastava je da su naše vlasništvo.

They are an open-source,

One su slobodni,

publicly owned design language of the community.

javni jezik dizajna te zajednice.

When they are done well,

Kada su dobro napravljenje,

they are remixable, adaptable, and they are powerful.

mogu se ponovo kombinovati, prilagođavati i moćne su.

We could control the branding and graphical imagery

Možemo kontrolisati brending i grafičku simboliku

našeg grada sa dobrom zastavom,

of our cities with a good flag,

but instead, by having bad flags we don't use,

ali ako, umesto toga, imamo loše zastave koje ne koristimo,

we cede that territory to sports teams

ustupamo tu teritoriju sportskim timovima,

and chambers of commerce and tourism boards.

privrednim komorama i turističkim udruženjima.

Sports teams can leave and break our hearts.

Sportski timovi mogu otići i slomiti nam srca.

And besides, some of us don't really care about sports.

A pored toga, nekima od nas zaista nije stalo do sporta.

And tourism campaigns can just be cheesy.

A turističke kampanje mogu biti baš jeftino urađene.

But a great city flag

Međutim, sjajna zastava grada

is something that represents a city to its people

je nešto što predstavlja grad svojim ljudima

and its people to the world at large.

i svoje ljude svetu u celini.

And when that flag is a beautiful thing,

Kada je ta zastava lepa,

that connection is a beautiful thing.

ta veza je lepa.

So maybe all the city flags can be as inspiring as Hong Kong

Možda sve zastave gradova mogu biti inspirativne

kao zastave Hong Konga, Portlanda ili Trondhejma,

or Portland or Trondheim,

and we can do away with all the bad flags

a možemo se rešiti svih ovih loših zastava

like San Francisco, Milwaukee, Cedar Rapids,

kao što su zastave San Franciska, Milvokija i Sidar Rapidsa

and finally, when we're all done,

i konačno, kada sve završimo,

we can do something about Pocatello, Idaho,

možemo uraditi nešto po pitanju Pokatela u Ajdahu,

considered by the North American Vexillological Association

za koji Severno-američko veksilološko udruženje smatra

as the worst city flag in North America.

da ima najgoru gradsku zastavu u Severnoj Americi.

[Proud to be Pocatello]

[Ponosan sam što sam iz Pokatela]

(Laughter)

(Smeh)

(Applause)

(Aplauz)

Yeah.

Da.

(Applause)

(Aplauz)

That thing has a trademark symbol on it, people.

Ljudi, ta stvar ima zaštitni znak na njoj.

(Laughter)

(Smeh)

That hurts me just to look at.

Boli me da je i pogledam.

(Laughter)

(Smeh)

Thank you so much for listening.

Hvala puno što ste me slušali.

(Applause)

(Aplauz)

[Music by: Melodium (@melodiumbox) and Keegan DeWitt (@keegandewitt)]

[Muzika: Melodijum (@melodiumbox) i Kigan Devit (@keegandewitt)]