Why city flags may be the worst-designed thing you've never noticed | Roman Mars

Prevoditelj: Maja Covic Recezent: Ivan Stamenković

Znam što mislite:

I know what you're thinking:

"Zašto on može sjediti na pozornici?"

"Why does that guy get to sit down?"

That's because this is radio.

Zato što je ovo radio.

(Glazba)

(Music)

I tell radio stories about design,

Pripovjedam radio priče o dizajnu,

and I report on all kinds of stories:

i raznoraznim stvarima:

buildings and toothbrushes, mascots and wayfinding and fonts.

zgradama i četkicama za zube,

maskotama, snalaženju u prostoru i fontovima.

My mission is to get people to engage with the design that they care about

Moja misija je potaknuti ljude da se angažiraju oko dizajna do kojeg drže

so they begin to pay attention to all forms of design.

tako da počnu pratiti sve oblike dizajna.

Kada dešifrirate svijet imajući na umu dizajn,

When you decode the world with design intent in mind,

the world becomes kind of magical.

svijet postaje čaroban.

Umjesto slomljenih stvari

Instead of seeing the broken things,

vidite sve male djeliće genijalnosti

you see all the little bits of genius

that anonymous designers have sweated over to make our lives better.

s kojima su se mučili anonimni dizajneri

kako bi naš život učinili boljim.

And that's essentially the definition of design:

To je u suštini definicija dizajna:

making life better and providing joy.

poboljšavati život i pružati radost.

Malo stvari me raduje više

And few things give me greater joy

than a well-designed flag.

od dobro dizajnirane zastave.

(Smijeh) (Pljesak)

(Laughter)

Yeah!

Da!

(Applause)

Happy 50th anniversary on your flag, Canada.

Sretna ti 50. godišnjica tvoje zastave, Kanado.

It is beautiful, gold standard.

Predivna je, zlatno mjerilo. Jako mi se sviđa.

Love it.

I'm kind of obsessed with flags.

Opsjednut sam zastavama.

Ponekad započnem temu o zastavama,

Sometimes I bring up the topic of flags,

a ljudi mi odgovore da ih nije briga za njih,

and people are like, "I don't care about flags,"

and then we start talking about flags, and trust me,

a onda počnemo razgovarati o njima i, vjerujte mi,

100 percent of people care about flags.

sto posto ljudi jest briga za zastave.

There's just something about them that works on our emotions.

Imaju nešto što utječe na naše osjećaje.

My family wrapped my Christmas presents as flags this year,

Moja obitelj mi je ove godine zamotala božićne darove u zastave,

uključujući i plavu vrećicu za darove

including the blue gift bag that's dressed up as the flag of Scotland.

zamaskiranu u škotsku zastavu.

Stavio sam ovu sliku na Internet i ubrzo

I put this picture online, and sure enough,

within the first few minutes, someone left a comment that said,

u prvih nekoliko minuta, netko je ostavio komentar

"You can take that Scottish Saltire and shove it up your ass."

"Uzmi si tu škotsku zastavu i gurni si je u š...k." (Smijeh)

(Laughter)

Vidite da su ljudi strastveni u vezi zastava.

See, people are passionate about flags, you know?

To je tako.

That's the way it is.

What I love about flags

Kod zastava volim to što

is that once you understand the design of flags,

jednom kada razumijete dizajn zastave,

what makes a good flag, what makes a bad flag,

što čini dobro, a što lošu zastavu,

you can understand the design of almost anything.

možete razumjeti dizajn gotovo svega.

So what I'm going to do here is,

Ono što ću ja ovdje učiniti --

I cracked open an episode of my radio show,

Otvorio sam jednu epizodu svoje radijske emisije,

"99% Invisible," and I'm going to reconstruct it here on stage,

"99% nevidljivi", i sada ću je ovdje rekonstruirati.

so when I press a button over here --

Kada pritisnem ovdje gumb --

Glas: Z za Zvuk --

Voice: S for Sound --

Roman Mars: Proizvest će zvuk,

Roman Mars: It's going to make a sound,

and so whenever you hear a sound or a voice or a piece of music,

kada god čujete zvuk,

glas ili neku glazbu,

to je zato što sam pritisnuo gumb.

it's because I pressed a button.

Voice: Sound.

Glas: Zzzzzvuk.

RM: All right, got it? Here we go.

RM: Jeste shvatili? Idemo.

Three, two.

Tri, dva.

This is 99% Invisible. I'm Roman Mars.

Ovo je "99% nevidljivi". Ja sam Roman Mars.

(Music)

Narrator: The five basic principles of flag design.

Pripovjedač: Pet osnovnih principa dizajna zastave.

Roman Mars: According to the North American Vexillological Association.

Roman Mars: Prema Sjevernoameričkom veksilološkom društvu.

Vexillological.

Veksilološko.

Ted Kaye: Vexillology is the study of flags.

Ted Kaye: Veksilologija je znanost o zastavama.

RM: Zvuči čudno zbog onog dodatnog "lol".

RM: It's that extra "lol" that makes it sound weird.

Narrator: Number one, keep it simple.

Pripovjedač: Prvo, neka bude jednostavna.

The flag should be so simple that a child can draw it from memory.

Zastava mora biti dovoljno jednostavna da je dijete može narctati po sjećanju.

RM: Before I moved to Chicago in 2005,

RM: Prije selidbe u Chicago 2005.,

I didn't even know cities had their own flags.

nisam niti znao da gradovi imaju vlastite zastave.

TK: Većina velikih gradova ima vlastite zastave.

TK: Most larger cities do have flags.

RM: Nisam to znao. Ovo je Ted Kaye.

RM: Well, I didn't know that, that's Ted Kaye, by the way.

TK: Hello.

TK: Zdravo. RM: On je stručnjak za zastave.

RM: He's a flag expert, he's a totally awesome guy.

Odličan tip.

TK: Ja sam Ted Kaye. Uređivao sam znanstveni časopis o zastavama,

TK: I'm Ted Kaye, I have edited a scholarly journal on flag studies,

and I am currently involved with the Portland Flag Association

trenutno sam član Portlandskog društva zastava

and the North American Vexillological Association.

i Sjevernoameričkog veksilološkog društva.

RM: Ted je doslovno napisao knjigu o dizajnu zastava.

RM: Ted literally wrote the book on flag design.

Pripovjedač: "Dobra zastava, loša zastava."

Narrator: "Good Flag, Bad Flag."

RM: It's more of a pamphlet, really, it's about 16 pages.

RM: To je zapravo pamflet od oko 16 stranica.

TK: Yes, it's called "Good Flag, Bad Flag: How to Design a Great Flag."

TK: Tako je, zove se "Dobra zastava, loša zastava:

Kako dizajnirati dobru zastavu."

RM: And that first city flag I discovered in Chicago

RM: Ta prva gradska zastava koju sam otkrio u Chicagu

is a beaut:

je predivna:

white field, two horizontal blue stripes,

bijelo polje, dvije horizontalne plave linije,

and four six-pointed red stars down the middle.

i četiri šestokrakih crvenih zvijezda u sredini.

(Sound)

Pripovjedač: Drugo, koristite smisleni simbolizam.

Narrator: Number two, use meaningful symbolism.

TK: The blue stripes represent the water, the river and the lake.

TK: Plave linije predstavljaju vodu, rijeku i jezero.

Narrator: The flag's images, colors or pattern

Pripovjedač: Slike, boje i uzorci zastave

should relate to what it symbolizes.

trebaju biti povezani s onime što ona simbolizira.

TK: The red stars represent significant events in Chicago's history.

TK: Crvene zvijezde predstavljaju značajne događaje iz povijesti grada.

RM: Osnivanje Utvrde Dearborn na budućem području Chicaga,

RM: Namely, the founding of Fort Dearborn on the future site of Chicago,

Veliki požar u Chicagu,

the Great Chicago Fire,

Svjetska kolumbovska izložba, koje se svi sjećaju,

the World Columbian Exposition, which everyone remembers

because of the White City,

zbog Bijelog grada,

and the Century of Progress Exposition, which no one remembers at all.

i Svjetska izložba s temom "Stoljeće napretka",

koje se nitko ne sjeća.

Pripovjedač: Treće, koristite dvije ili tri osnovne boje.

Narrator: Number three, use two to three basic colors.

TK: The basic rule for colors is to use two to three colors

TK: Osnovno pravilo za boje jest da koristimo dvije ili tri boje

iz standardnog seta boja:

from the standard color set: red, white, blue, green, yellow and black.

crvenu, bijelu, plavu, zelenu, žutu i crnu.

RM: The design of the Chicago flag has complete buy-in

RM: Dizajn čikaške zastave je aspolutno sveukupan

sa čitavim profilom grada.

with an entire cross-section of the city.

Svugdje se nalazi;

It is everywhere;

every municipal building flies the flag.

na svakoj je zgradi općine.

Whet Moser: Ima barem jedna trgovina u svakoj ulici

Whet Moser: There's probably at least one store on every block

blizu mog posla koja prodaje nekakav pribor sa čikaškom zastavom.

near where I work that sells some sort of Chicago flag paraphernalia.

RM: That's Whet Moser from Chicago magazine.

RM: Ovo je Whet Moser iz časopisa Chicago.

WM: Today, just for example, I went to get a haircut,

WM: Danas sam, primjerice, otišao na šišanje,

and when I sat down in the barber's chair,

i kada sam sjeo na frizerski stolac,

there was a Chicago flag on the box that the barber kept all his tools in,

ispred mene je bila čikaška zastava na frizerovoj kutiji za pribor,

and then in the mirror, there was a Chicago flag on the wall behind me.

a u ogledalu sam iza sebe vidio istu zastavu obješenu na zidu.

When I left, a guy passed me who had a Chicago flag badge on his backpack.

Nakon šišanja, pored mene je prošao čovjek s bedžom čikaške zastave na svome ruksaku.

RM: It's adaptable and remixable.

RM: Prilagodljiva je i lako se kombinira.

The six-pointed stars in particular show up in all kinds of places.

Šestokrake zastave su posebno uočljive na raznoraznim mjestima.

WM: The coffee I bought the other day had a Chicago star on it.

WM: Neki dan sam kupio kavu

koja je na sebi imala čikašku zvijezdu.

RM: It's a distinct symbol of Chicago pride.

RM: Ona je upečatljiv simbol čikaškog ponosa.

TK: When a police officer or a firefighter dies in Chicago,

TK: Kada u Chicagu umre policajac ili vatrogasac,

na lijes se u često slučajeva ne stavlja zastava SAD-a,

often it's not the flag of the United States on his casket.

It can be the flag of the city of Chicago.

već zastava Chicaga.

That's how deeply the flag has gotten into the civic imagery of Chicago.

Do te se mjere ta zastava duboko uvukla u građanski prikaz Chicaga.

RM: And it isn't just that people love Chicago and therefore love the flag.

RM: Ne samo da ljudi vole Chicago, pa stoga vole i zastavu.

I also think that people love Chicago more because the flag is so cool.

Mislim da ljudi vole još više Chicago

jer je zastava tako fenomenalna.

TK: A positive feedback loop there between great symbolism and civic pride.

TK: To je petlja povratne veze između odličnog simbolizma i građanskog ponosa.

RM: OK, so when I moved back to San Francisco in 2008,

RM: Kada sam se vratio u San Francisco 2008.,

I researched its flag,

istražio sam zastavu tog grada,

because I had never seen it in the previous eight years I lived there.

jer je nijednom nisam vidio

u osam godina svog života tamo.

Žao mi je reći, no doživio sam je

And I found it, I am sorry to say,

sadly lacking.

nedostatnom.

(Laughter)

(Smijeh)

I know.

Znam.

It hurts me, too.

I meni je to bolno.

(Laughter)

(Smijeh)

TK: Krenut ću od početka.

TK: Well, let me start from the top.

Pripovjedač: Prvo, neka bude jednostavna.

Narrator: Number one, keep it simple.

TK: Truditi se da ostane jednostavna.

TK: Keeping it simple.

Narrator: The flag should be so simple that a child can draw it from memory.

Pripovjedač: Neka je dovoljno jednostavna da je dijete može narctati po sjećanju.

TK: Ovo je relativno složena zastava.

TK: It's a relatively complex flag.

RM: OK, here we go, OK.

RM: Krenimo.

The main component of the San Francisco flag is a phoenix

Glavni element zastave San Francisca je feniks

representing the city rising from the ashes

koji predstavlja grad koji se diže iz pepela

after the devastating fires of the 1850s.

nakon razornih požara iz 1850-ih.

TK: A powerful symbol for San Francisco.

TK: Moćan simbol za San Francisco.

RM: I still don't really dig the phoenix.

RM: Još uvijek mi nije jasan feniks.

Design-wise, it manages to both be too crude

Što se tiče dizajna, u isto vrijeme je i presirov

and have too many details at the same time,

i ima previše detalja,

which if you were trying for that,

i da se trudite to postići,

you wouldn't be able to do it,

ne biste to mogli napraviti.

and it just looks bad at a distance,

Jednostavo izgleda loše iz daljine.

but having deep meaning puts that element in the plus column.

No, dobro je što ima element s dubljim značenjem.

Behind the phoenix, the background is mostly white,

Iza feniksa je uglavnom bijela pozadina,

and then it has a substantial gold border around it.

a oko ruba je pozamašan zlatan okvir.

TK: Which is a very attractive design element.

TK: U dizajnu je to vrlo privlačan element.

RM: Mislim da je uredu. Ali -- (Smijeh) --

RM: I think it's OK, but --

(Laughter)

here come the big no-nos of flag design.

slijede velike pogreške u dizajnu zastave.

Pripovjedač: Četvrto, bez slova i pečata.

Narrator: Number four, no lettering or seals.

Never use writing of any kind.

Nikada ne koristite tekst.

RM: Underneath the phoenix, there's a motto on a ribbon

RM: Podno feniksa, vrpca s motom

čiji je prijevod " Zlato u miru, željezo u ratu,"

that translates to "Gold in peace, iron in war,"

plus -- and this is the big problem --

usto -- a ovo je najveći problem --

it says San Francisco across the bottom.

na dnu piše San Francisco.

TK: Ako morate napisati ime

TK: If you need to write the name of what you're representing on your flag,

onoga što predstavljate na zastavi,

your symbolism has failed.

simbolika vam nije bila uspješna.

(Laughter)

(Smijeh) (Pljesak)

(Applause)

RM: The United States flag doesn't say "USA" across the front.

RM: Američka zastava nema na sebi napisano "SAD".

In fact, country flags, they tend to behave.

Zapravo, državne zastave uglavnom su pristojne.

Like, hats off to South Africa and Turkey and Israel

Svaka čast Južnoafričkoj Republici, Turskoj, Izraelu,

Somaliji, Japanu i Gambiji.

and Somalia and Japan and Gambia.

Zaista ima puno sjajnih državnih zastava,

There's a bunch of really great country flags,

but they obey good design principles because the stakes are high.

no one poštuju dobre dizajnerske principe jer je ulog velik.

They're on the international stage.

Na međunarodnoj su sceni.

But city, state and regional flags are another story.

No, zastave gradova, saveznih država i regija

druga su priča.

(Laughter)

(Smijeh)

There is a scourge of bad flags --

Imamo pošast loših zastava,

(Laughter)

and they must be stopped.

i moramo ih zaustaviti.

(Laughter)

(Smijeh) (Pljesak)

(Applause)

That is the truth and that is the dare.

To je i istina i izazov.

The first step is to recognize that we have a problem.

Prvi je korak prepoznati

da imamo problem.

(Laughter)

A lot of people tend to think that good design

Mnogi ljudi smatraju da je dobar dizajn

is just a matter of taste,

samo pitanje ukusa,

and quite honestly, sometimes it is, actually,

i iskreno, ponekad je zaista tako,

but sometimes it isn't, all right?

no ponekad uopće nije.

(Laughter)

Here's the full list of NAVA flag design principles.

Ovo je popis svih principa dizajna zastave Sjevernoameričkog veksilološkog društva.

Pripovjedač: Pet osnovnih principa dizajniranja zastave.

Narrator: The five basic principles of flag design.

Prvo. TK: Neka bude jednostavna.

Narrator: Number one. TK: Keep it simple.

Pripovjedač: Drugo. TK: Korisite smisleni simbolizam.

Narrator: Number two. TK: Use meaningful symbolism.

Pripovjedač: Treće. TK: Koristite dvije ili tri osnovne boje.

Narrator: Number three. TK: Use two to three basic colors.

Pripovjedač: Četvrto. TK: Bez slova i pečata.

Narrator: Number four. TK: No lettering or seals.

Pripovjedač: Nikada ne koristite tekst.

Narrator: Never use writing of any kind.

TK: Jer ga ne možete pročitati na udaljenosti.

TK: Because you can't read that at a distance.

Pripovjedač: Peto. TK: Budite karakteristični.

Narrator: Number five. TK: And be distinctive.

RM: Sve najbolje zastave drže se ovih principa.

RM: All the best flags tend to stick to these principles.

Kako što sam već rekao, većina državnih zastava su uredu.

And like I said before, most country flags are OK.

Radi se o sljedećem:

But here's the thing:

da pokažete ovaj popis principa bilo kojoj vrsti dizajnera,

if you showed this list of principles to any designer of almost anything,

rekli bi da su ti principi -- jednostavnost, duboki simbolizam,

they would say these principles -- simplicity, deep meaning,

having few colors or being thoughtful about colors,

pažljivi odabir boja,

uniqueness, don't have writing you can't read --

jedinstvenost, bez ikakvih nečitkih natpisa --

all those principles apply to them, too.

svi se ti principi odnose i na njih.

But sadly, good design principles are rarely invoked in US city flags.

Nažalost, dobri dizajnerski principi rijetko se koriste

kod američkih gradskih zastava.

Our biggest problem seems to be that fourth one.

Najveći problem nam je četvrto pravilo.

We just can't stop ourselves from putting our names on our flags,

Ne možemo se natjerati

da ne dodajemo svoje ime na svoju zastavu,

or little municipal seals with tiny writing on them.

ili male gradske pečate sa sitnim tekstom.

Here's the thing about municipal seals:

Problem s gradskim pečatima jest taj

They were designed to be on pieces of paper

što su oni dizajnirani za papir

gdje ih možete i pročitati,

where you can read them,

not on flags 100 feet away flapping in the breeze.

a ne za vijoreće zastave na udaljenosti od 30 metara.

So here's a bunch of flags again.

Evo ponovo hrpa zastava.

Vexillologists call these SOBs:

Veksilolozi ove nazivaju PNP:

Seals on a bedsheet --

pečati na plahtama -- (Smijeh) --

(Laughter)

and if you can't tell what city they go to,

Ako ne možete pogoditi kojim gradovima pripadaju,

yeah, that's exactly the problem,

upravo je to problem,

except for Anaheim, apparently, they fixed it.

osim, očigledno, Anaheima.

To su popravili. (Smijeh)

(Laughter)

Ovakvih zastava ima po čitavom SAD-u.

These flags are everywhere in the US.

The European equivalent of the municipal seal

Europski ekvivalent gradskom pečatu

is the city coat of arms ...

je gradski grb,

i to nam je primjer kako dobro dizajnirati.

and this is where we can learn a lesson for how to do things right.

So this is the city coat of arms of Amsterdam.

Ovo je gradski grb Amsterdama.

Now, if this were a United States city,

Da je ovo američki grad,

the flag would probably look like this.

zastava bi vjerojatno izgledala ovako.

Da. (Smijeh)

You know, yeah.

(Laughter)

But instead, the flag of Amsterdam

Međutim, zastava Amsterdama

looks like this.

izgleda ovako.

Rather than plopping the whole coat of arms

Umjesto da su postavili čitavi gradski grb

on a solid background and writing "Amsterdam" below it,

na jednoličnu pozadinu i napisali "Amsterdam" pri dnu,

uzeli su samo najbitnije elemente sa štita,

they just take the key elements of the escutcheon, the shield,

i pretvorili je u najopakiju gradsku zastavu na svijetu.

and they turn it into the most badass city flag in the world.

(Laughter)

(Smijeh) (Pljesak)

(Applause)

And because it's so badass,

S obzirom što je najopakija,

those flags and crosses are found throughout Amsterdam,

te zastave i iksevi su po cijelom Amsterdamu,

just like Chicago, they're used.

koriste se kao i zastava u Chicagu.

Even though seal-on-a-bedsheet flags are particularly painful

Iako su zastave s pečatima na "plahti" meni osobno posebno grozne

and offensive to me,

i uvredljive,

nothing can quite prepare you

ništa vas ne može pripremiti

for one of the biggest train wrecks in vexillological history.

za jednu od najvećih promašaja u veksilološkoj povijesti.

(Laughter)

Are you ready?

Jeste li spremni?

It's the flag of Milwaukee, Wisconsin.

Zastava grada Milwaukeea, u Wisconsinu.

(Laughter)

(Smijeh)

I mean, it's distinctive,

Karakteristična je,

I'll give them that.

to ću im priznati.

Steve Kodis: Usvojena je 1955.

Steve Kodis: It was adopted in 1955.

RM: The city ran a contest

i zaprimio brdo prijava

and gathered a bunch of submissions with all kinds of designs.

sa svakakvim dizajnima.

SK: And an alderman by the name of Fred Steffan

SK: Vijećnik Fred Steffan

cobbled together parts of the submissions to make what is now the Milwaukee flag.

spojio je dijelove iz raznih prijava

kako bi napravio zastavu Milwaukeea.

RM: To je zastava kuhinjskog sudopera.

RM: It's a kitchen sink flag.

There's a gigantic gear representing industry,

Ima ogroman zupčanik koji prestavlja industriju,

there's a ship recognizing the port,

ima brod koji predstavlja luku,

a giant stalk of wheat

golemi klas pšenice,

paying homage to the brewing industry.

koji odaje počast pivskoj industriji.

It's a hot mess,

Čisti kaos,

and Steve Kodis, a graphic designer from Milwaukee, wants to change it.

a Steve Kodis, grafički dizajner iz Milwaukee, želi je pomijeniti.

SK: It's really awful.

SK: Zaista je grozna.

It's a misstep on the city's behalf,

Velika nepravda učinjena gradu,

to say the least.

u najmanju ruku.

RM: But what puts the Milwaukee flag over the top,

RM: No, ono što ovu zastavu čini definitivno pretjeranom,

gotovo do parodiranja same sebe,

almost to the point of self-parody,

to je slika bojne zastave Milwaukee pukovnije iz Građanskog rata.

is on it is a picture of the Civil War battle flag of the Milwaukee regiment.

SK: So that's the final element in it

SK: To je zadnji element

that just makes it that much more ridiculous,

koji je samo još više čini apsurdnom,

that there is a flag design within the Milwaukee flag.

to što unutar zastave Milwaukeea postoji još jedna zastava.

RM: On the flag. Yeah. Yeah.

RM: Na zastavi. (Smijeh)

(Laughter)

Yeah.

Da.

(Music)

(Glazba)

Now, Milwaukee is a fantastic city.

Milwaukee je fenomenalan grad.

I've been there, I love it.

Posjetio sam ga i sviđa mi se.

The most depressing part of this flag, though,

Najdepresivnija stvar kod ove zastave jest

is that there have been two major redesign contests.

to što su se održala već dva natjecanja u redizajnu.

Zadnji je održan 2001. godine.

The last one was held in 2001.

105 entries were received.

Bilo je zaprimljeno sto pet prijedloga.

TK: But in the end, the members of the Milwaukee Arts Board

TK: Međutim, na kraju su članovi umjetničkog odbora Milwaukeeja

decided that none of the new entries were worthy of flying over the city.

odlučili da nijedan od njih nije bio dovoljno dobar za grad.

RM: Nisu se mogli dogovoriti oko promjene ove stvari! (Smijeh)

RM: They couldn't agree to change that thing!

(Laughter)

That's discouraging enough to make you think

To je dovoljno obeshrabrujuće da pomislite

that good design and democracy just simply do not go together.

kako se dobar dizajn i demokracija

jednostavno ne slažu.

(Laughter)

But Steve Kotas is going to try one more time

No, Steve Kotas ponovo će pokušati

to redesign the Milwaukee flag.

redizajnirati zastavu Milwaukeeja.

SK: Mislim da je Milwaukee sjajan grad.

SK: I believe Milwaukee is a great city.

Svaki sjajan grad zaslužuje sjajnu zastavu.

Every great city deserves a great flag.

RM: Steve još nije spreman otkriti svoj dizajn.

RM: Steve isn't ready to reveal his design yet.

One of the things about proposing one of these things

Kada predlažete ovakve stvari

morate pridobiti potporu drugih,

is you have to get people on board,

and then you reveal your design.

i tada otkrijete svoj dizajn.

But here's the trick:

Trik je u ovome:

If you want to design a great flag,

Ako želite dizajnirati sjajnu zastavu,

a kick-ass flag like Chicago's or DC's, which also has a great flag,

opaku zastavu poput zastave Chicaga ili Washingtona, koji isto ima odličnu zastavu

start by drawing a one-by-one-and-a-half-inch rectangle

počnite tako što ćete nacrtati pravokutnik mjera 2.5 cm puta 5 cm.

on a piece of paper.

Your design has to fit within that tiny rectangle.

Vaš dizajn mora stati u taj sitni pravokutnik.

Here's why.

Evo zašto.

TK: A three-by-five-foot flag on a pole 100 feet away

TK: Zastava koja je velika 90 cm puta 150 cm

obješena na stupu na daljini od 30 metara

izgleda približno jednako veliko

looks about the same size as a one-by-one-and-a-half-inch rectangle

kao i taj mali pravokutnik na papiru

seen about 15 inches from your eye.

udaljen 40-ak centimetara od oka.

You'd be surprised by how compelling and simple the design can be

Iznenadili biste se kako zahtjevan i jednostavan može biti dizajn

when you hold yourself to that limitation.

kada se pridržavate tog ograničenja.

RM: Meanwhile, back in San Francisco.

RM: U međuvremenu, vraćamo se u San Francisco.

Is there anything we can do?

Možemo li išta učiniti?

TK: Volim reći da u svakoj lošoj zastavi

TK: I like to say that in every bad flag there's a good flag trying to get out.

postoji dobra zastava koja pokušava izaći. (Smijeh)

The way to make San Francisco's flag a good flag

Zastavu San Francisca možemo poboljšati

tako da skinemo moto

is to take the motto off because you can't read that at a distance.

jer ga ne možemo pročitati na udaljenosti.

Take the name off,

Treba skinuti ime,

and the border might even be made thicker, so it's more a part of the flag.

a rub bismo mogli podebljati,

tako da je u većoj mjeri dio zastave.

And I would simply take the phoenix

A feniksa bih uzeo

and make it a great big element in the middle of the flag.

i učinio ga odličnim velikim elementom

u središtu zastave.

RM: But the current phoenix, that's got to go.

RM: No, postojećeg feniksa treba ukloniti.

TK: I would simplify or stylize the phoenix.

TK: Ja bih pojednostavio ili stilizirao feniksa.

Prikazao bih veliku pticu širokih krila

Depict a big, wide-winged bird

coming out of flames.

koja izranja iz plamena.

Emphasize those flames.

Naglasio bih taj plamen.

RM: So this San Francisco flag was designed by Frank Chimero

RM: Ovu zastavu San Francisca dizajnirao je Frank Chimero

based on Ted Kaye's suggestions.

na temelju prijedloga Teda Kayea.

Ne znam što bi on napravio da nema nikakvih ograničenja

I don't know what he would do if we was completely unfettered

i da ne slijedi te upute.

and didn't follow those guidelines.

Fans of my radio show and podcast, heard me complain about bad flags.

Ljubitelji moje radio emisije i podcasta,

čuli su kako se žalim zbog loših zastava.

They've sent me other suggested designs.

Poslali su mi druge predložene dizajne.

This one's by Neil Mussett.

Ovaj je napravio Neil Mussett.

Both are so much better.

Oba su mnogo bolja.

(Laughter)

Ako bi bili prihvaćeni, vjerujem

And I think if they were adopted,

kako bih ih viđao po cijelom gradu.

I would see them around the city.

U svojem naumu da učinim zastave svijeta ljepšima,

In my crusade to make flags of the world more beautiful,

mnogi su se slušatelji sami prihvatili posla

many listeners have taken it upon themselves

i redizajnirali zastave te proučili na koji način

to redesign their flags and look into the feasibility

of getting them officially adopted.

bi one mogle biti službeno usvojene.

(Music)

If you see your city flag and like it,

Ako vidite svoju gradsku zastavu i ona vam se svidi,

fly it,

izvjesite je,

even if it violates a design rule or two.

čak i ako krši jedno ili dva pravila dizajna.

I don't care.

Nije me briga.

But if you don't see your city flag,

Ako ne vidite svoju gradsku zastavu,

maybe it doesn't exist, but maybe it does,

možda ne postoji, a možda i postoji,

i grozna je,

and it just sucks,

and I dare you to join the effort to try to change that.

izazivam vas da se pridružite težnji i pokušate je promijeniti.

As we move more and more into cities,

Kako se sve više selimo u gradove,

the city flag will become not just a symbol of that city as a place,

gradska zastava će postati

ne samo simbol toga grada kao mjesta,

but also, it could become a symbol of how that city considers design itself,

već bi mogla postati

simbol toga na koji način grad gleda na sam dizajn,

especially today, as the populace is becoming more design-aware.

posebice danas, kada ljudi postaju sve više osvješteni po pitanju dizajna.

And I think design awareness is at an all-time high.

Smatram da je svijest o dizajnu danas na najvišem stupnju.

A well-designed flag could be seen as an indicator of how a city

Dobro dizajnirana zastava može biti pokazatelj kako neki grad

gleda na sve svoje dizajnerske sustave:

considers all of its design systems:

its public transit,

svoj javni prijevoz,

its parks, its signage.

svoje parkove, znakovlje.

It might seem frivolous, but it's not.

To se možda čini neozbiljnim, no nije tako.

TK: Often when city leaders say,

TK: Često kada gradski vođe tvrde

"We have more important things to do than worry about a city flag,"

kako imaju bitnije stvari za učiniti od brige oko gradske zastave,

my response is,

moj odgovor je

"If you had a great city flag,

"Da imate sjajnu gradsku zastavu,

you would have a banner for people to rally under

imali biste transparent za ljude pod kojim bi se okupljali

to face those more important things."

da se suoče s tim bitnijim stvarima."

(Music)

RM: I've seen firsthand what a good city flag can do

RM: Iz prve ruke sam vidio što dobra zastava može učiniti

in the case of Chicago.

u gradu Chicagu.

The marriage of good design and civic pride

Spoj dobrog dizajna i građanskog ponosa

is something that we need in all places.

potreban nam je na svakom mjestu.

The best part about municipal flags is that we own them.

Kod gradskih zastava je najbolje to

što ih posjedujemo.

They are an open-source,

One su otvoreni izvor informacija,

publicly owned design language of the community.

javni dizajnerski jezik neke zajednice.

When they are done well,

Kada su dobro napravljene,

they are remixable, adaptable, and they are powerful.

mogu se izmjenjivati, prilagođavati,

i takve zastave su moćne.

We could control the branding and graphical imagery

Mogli bismo kontrolirati brendiranje i grafički prikaz

naših gradova pomoću dobrih zastava,

of our cities with a good flag,

but instead, by having bad flags we don't use,

no umjesto toga, imamo loše zastave koje ne koristimo,

we cede that territory to sports teams

tako da smo ustupili to mjesto sportskim timovima,

trgovačkim komorama i turističkim odborima.

and chambers of commerce and tourism boards.

Sports teams can leave and break our hearts.

Sportski timovi nas mogu napustiti i slomiti nam srce.

And besides, some of us don't really care about sports.

Neki od nas niti ne mare za sport.

And tourism campaigns can just be cheesy.

Turističke kampanje mogu biti tako izlizane.

But a great city flag

No sjajna gradska zastava

is something that represents a city to its people

predstavlja grad svojim stanovnicima

and its people to the world at large.

a svoje stanovnike cijelom svijetu.

And when that flag is a beautiful thing,

Kada je ta zastava predivna,

i ta je veza predivna.

that connection is a beautiful thing.

Možda sve gradske zastava mogu biti jednako inspirativne kao i ona Hong Konga,

So maybe all the city flags can be as inspiring as Hong Kong

or Portland or Trondheim,

ili Portlanda ili Trondheima,

and we can do away with all the bad flags

i možemo ukloniti sve loše zastave

like San Francisco, Milwaukee, Cedar Rapids,

poput one San Francisca, Milwaukeeja,

Cedar Rapidsa,

and finally, when we're all done,

i kada smo napokon gotovi,

we can do something about Pocatello, Idaho,

možemo učiniti nešto za Pocatello u Idahu,

čiju gradsku zastavu Sjeveroameričko veksilološko društvo smatra

considered by the North American Vexillological Association

najgorom zastavom u Sjevernoj Americi.

as the worst city flag in North America.

[Proud to be Pocatello]

(Smijeh) (Pljesak)

(Laughter)

(Applause)

Yeah.

Da.

(Applause)

That thing has a trademark symbol on it, people.

Ovo čudo ima simbol trademarka. (Smijeh)

(Laughter)

That hurts me just to look at.

Sami pogled na to mi je bolan.

(Laughter)

Thank you so much for listening.

Hvala vam na pažnji.

(Applause)

(Pljesak)

[Music by: Melodium (@melodiumbox) and Keegan DeWitt (@keegandewitt)]

["Glazba: Melodium (@melodiumbox) i Keegan DeWitt (@keegandewitt)"]