This is the side hustle revolution | The Way We Work, a TED series

145,243 views ・ 2019-02-09

TED


Please double-click on the English subtitles below to play the video.

00:00
I can't think of anyone who just has one interest in life,
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Prevodilac: Ivana Korom Lektor: Ivana Krivokuća
00:02
and that's all they want to do for the rest of their life.
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00:05
[The Way We Work]
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00:09
Around 15 percent of American workers don't have traditional full-time jobs.
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Ne znam nikoga ko ima samo jedno interesovanje u životu,
00:13
They're half-time, part-time, contract workers or temps.
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i samo time želi da se bavi do kraja svog života.
00:17
The term "side hustle" just seems to fit with this ethos
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[Način na koji radimo]
00:20
where people are putting together a few different things to make a living.
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Oko 15 procenata zaposlenih u Americi nema tradicionalne poslove.
00:24
The word "side hustle" has its roots in popular African American newspapers.
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Rade pola radnog vremena, na određeno, honorarno ili privremeno.
00:28
In the 1920s, these papers used the word "hustle"
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Termin „posao sa strane“ odgovara ovom etosu
00:32
to refer to some kind of scam.
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gde ljudi rade nekoliko stvari da bi zaradili za život.
00:34
By the 1950s, they were using "side hustle"
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Reč „posao sa strane“ ima korene u popularnim afroameričkim novinama.
00:37
to refer to legitimate work, too.
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00:39
A side hustle is a little different than a second job.
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U 1920-im, te novine su koristile reč „sa strane“
00:42
A second job is about necessity.
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00:43
While a side hustle can certainly bring in extra income,
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da označe nekakvu prevaru.
00:46
it's a little more aspirational.
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Do pedesetih godina, koristile su „posao sa strane“
00:48
Side hustle captures a certain kind of scrappy, entrepreneurial spirit.
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da označe legitiman posao.
Posao sa strane je malo drugačiji od drugog posla.
00:52
I've interviewed more than 100 women of color
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00:54
on Side Hustle Pro
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Drugi posao je potreba.
00:56
who started successful side hustles.
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Iako posao sa strane može takođe doneti dodatnu zaradu,
00:58
Nailah Ellis-Brown started Ellis Island Tea out of her trunk.
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on se radi iz strasti.
On označava onaj snalažljivi preduzetnički duh.
01:01
Arsha Jones started her famous Capital City Co Mambo Sauce
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01:04
with one product and a PayPal link.
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Intervjuisala sam više od 100 obojenih žena
01:06
All these women are running side hustles.
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za Side Hustle Pro,
01:08
What exactly does this tell us?
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žena koje su osnovale uspešne poslove sa strane.
01:10
First, that people are seeing opportunity within their communities.
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Naila Elis-Braun je osnovala Elis Island Tea iz prtljažnika.
Arša Džons je osnovala svoj čuveni sos Capital City Co Mambo
01:14
The goal here isn't necessarily to be the next Coca-Cola or Google.
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sa jednim proizvodom i linkom za PayPal.
01:19
Scale is great, but there's also beauty in a successful business
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Sve ove žene vode poslove sa strane.
Šta nam tačno ovo govori?
01:22
that's built for a specific audience.
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Prvo, da ljudi vide priliku u svojim zajednicama.
01:25
Second, people are increasingly interested in being their own boss.
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Ovde cilj nije obavezno da budete sledeća Kola kola ili Gugl.
01:29
Being your own boss takes discipline.
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01:31
Self-made millionaires tend to have one big trait in common:
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Veličina je dobra, ali ima lepote u uspešnom poslu
01:34
they make decisions, hold themselves accountable
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koji je nastao za određenu publiku.
01:37
and push through in the face of challenges.
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Drugo, ljudi su sve više zainteresovani da budu sami svoj šef.
01:39
A side hustle is a great way to try out being your own boss
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To zahteva disciplinu.
01:43
and see if you have those skills before fully stepping out on your own.
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Samoostvareni milioneri imaju jednu zajedničku stvar:
01:47
Third, people are multipassionate.
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donose odluke, sami su odgovorni,
01:49
I want to stress that not every side hustle is started
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i guraju napred kad su suočeni sa izazovima.
Posao sa strane je odličan način da isprobate da budete svoj šef
01:53
because someone hates their job.
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01:55
Many are started simply because people are interested
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i vidite da li imate te veštine pre nego što potpuno pređete na to.
01:58
in lots of different things.
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01:59
Lisa Price, who started a hair and beauty company, Carol's Daughter,
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Treće, ljudi imaju mnogo strasti.
02:02
was working in television production when she started side-hustling.
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Želim da naglasim da nije svaki posao sa strane nastao
zato što neko mrzi svoj posao.
02:06
She says she actually loved her job.
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Mnogi su nastali jednostavno zato što ljude zanima
02:08
It was the fact that she came home every day feeling good
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mnogo raznih stvari.
02:11
that led her to start experimenting
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Lisa Prajs, koja je osnovala kozmetičku kompaniju Carol's Daughter,
02:13
with making fragrances and hair oils in her kitchen.
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02:15
We're always being taught
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radila je u televizijskoj produkciji kada je počela da radi sa strane.
02:16
that we're supposed to know what we want to do when we grow up.
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Kaže da je stvarno volela svoj posao.
02:19
But when you're multipassionate,
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Svakog dana se kući vraćala osećajući se dobro
02:21
you want to dip and dabble in those different things.
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i to ju je navelo da eksperimentiše
02:24
It doesn't mean that you're not committed to your job,
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sa pravljenjem mirisa i ulja za kosu u svojoj kuhinji.
02:26
it just means that you have other outlets that bring you joy.
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Uvek nam govore
02:29
And that brings me to the final thing the side hustle revolution shows us:
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da bi trebalo da znamo šta želimo da budemo kad porastemo.
Ali kad imate mnogo strasti,
želite da se oprobate u njima.
02:34
people want to make a bet on themselves.
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02:36
Side hustles are appealing because it's easier to take that chance
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To ne znači da niste posvećeni svom poslu,
samo znači da imate druge izvore koji vam donose radost.
02:40
when you have some kind of income coming in.
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02:42
Even if a side hustle doesn't take off,
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I to me dovodi do poslednje stvari koju nam revolucija posla sa strane pokazuje:
02:44
it's still an investment in yourself.
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02:46
Forty-one percent of millennials who have a side hustle
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ljudi žele da se opklade na sebe.
02:49
say they've shared this information with their employers.
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Poslovi sa strane su privlačni jer je lakše rizikovati
02:52
They're not worried about their managers reacting negatively.
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kada imate nekakav prihod.
Čak i ako taj posao ne uspe,
02:55
They recognize all the learning and growth that comes with running a side hustle.
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to je investicija u sebe.
Četrdeset jedan posto milenijalaca koji imaju posao sa strane
02:59
Everyone is looking to feel fulfilled.
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03:01
Thirty-eight percent of baby boomers feel some kind of regret about their career.
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kažu da su o tome pričali svojim pretpostavljenima.
Ne brinu da će njihovi nadređeni reagovati negativno.
03:05
No one wants that.
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03:06
The truth is that there are many different ways to find happiness
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Oni prepoznaju učenje i razvoj koje donosi vođenje posla.
03:10
through what we do.
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03:11
Side hustles are about embracing that hope
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Svako želi da bude ispunjen.
03:13
that we can be the ones making the decisions
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Trideset osam procenata bejbi-bum generacije žali zbog nečeg u karijeri.
03:16
in how we spend our work lives.
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Niko to ne želi.
Istina je da postoji mnogo načina da se pronađe sreća
kroz ono što radimo.
Poslovi sa strane predstavljaju prihvatanje te nade
da mi možemo biti ti koji donose odluke
o tome kako provodimo karijere.
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