This is the side hustle revolution | The Way We Work, a TED series

145,287 views ・ 2019-02-09

TED


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I can't think of anyone who just has one interest in life,
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and that's all they want to do for the rest of their life.
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[The Way We Work]
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Around 15 percent of American workers don't have traditional full-time jobs.
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They're half-time, part-time, contract workers or temps.
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The term "side hustle" just seems to fit with this ethos
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where people are putting together a few different things to make a living.
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The word "side hustle" has its roots in popular African American newspapers.
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In the 1920s, these papers used the word "hustle"
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to refer to some kind of scam.
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By the 1950s, they were using "side hustle"
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to refer to legitimate work, too.
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A side hustle is a little different than a second job.
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A second job is about necessity.
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While a side hustle can certainly bring in extra income,
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it's a little more aspirational.
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Side hustle captures a certain kind of scrappy, entrepreneurial spirit.
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I've interviewed more than 100 women of color
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on Side Hustle Pro
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who started successful side hustles.
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Nailah Ellis-Brown started Ellis Island Tea out of her trunk.
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Arsha Jones started her famous Capital City Co Mambo Sauce
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with one product and a PayPal link.
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All these women are running side hustles.
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What exactly does this tell us?
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First, that people are seeing opportunity within their communities.
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The goal here isn't necessarily to be the next Coca-Cola or Google.
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Scale is great, but there's also beauty in a successful business
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that's built for a specific audience.
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Second, people are increasingly interested in being their own boss.
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Being your own boss takes discipline.
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Self-made millionaires tend to have one big trait in common:
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they make decisions, hold themselves accountable
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and push through in the face of challenges.
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A side hustle is a great way to try out being your own boss
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and see if you have those skills before fully stepping out on your own.
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Third, people are multipassionate.
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I want to stress that not every side hustle is started
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because someone hates their job.
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Many are started simply because people are interested
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in lots of different things.
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Lisa Price, who started a hair and beauty company, Carol's Daughter,
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was working in television production when she started side-hustling.
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She says she actually loved her job.
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It was the fact that she came home every day feeling good
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that led her to start experimenting
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with making fragrances and hair oils in her kitchen.
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We're always being taught
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that we're supposed to know what we want to do when we grow up.
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But when you're multipassionate,
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you want to dip and dabble in those different things.
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It doesn't mean that you're not committed to your job,
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it just means that you have other outlets that bring you joy.
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And that brings me to the final thing the side hustle revolution shows us:
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people want to make a bet on themselves.
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Side hustles are appealing because it's easier to take that chance
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when you have some kind of income coming in.
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Even if a side hustle doesn't take off,
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it's still an investment in yourself.
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Forty-one percent of millennials who have a side hustle
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say they've shared this information with their employers.
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They're not worried about their managers reacting negatively.
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They recognize all the learning and growth that comes with running a side hustle.
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Everyone is looking to feel fulfilled.
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Thirty-eight percent of baby boomers feel some kind of regret about their career.
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No one wants that.
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The truth is that there are many different ways to find happiness
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through what we do.
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Side hustles are about embracing that hope
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that we can be the ones making the decisions
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in how we spend our work lives.
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