Sheikha Al Mayassa: Globalizing the local, localizing the global

Prevodilac: Jelena Nedjic Lektor: Mateja Nenadovic

Both myself and my brother

I moj brat i ja

belong to the under 30 demographic,

imamo manje od 30 godina,

which Pat said makes 70 percent,

a Pat nam reče da činimo 70 odsto,

but according to our statistics

dok naša statistika kaže

it makes 60 percent of the region's population.

da činimo 60 odsto populacije u regionu.

Qatar is no exception to the region.

Katar nije izuzetak u regionu.

It's a very young nation led by young people.

To je veoma mlada nacija koju vode mladi ljudi.

We have been reminiscing about the latest technologies

Sa zadovoljstvom pričamo o novim tehnologijama,

and the iPods,

ajPodima,

and for me the abaya,

i u mom slučaju o abaji,

my traditional dress that I'm wearing today.

to je moja tradicionalna haljina koju imam na sebi.

Now this is not a religious garment,

Ovo nije religiozna odora,

nor is it a religious statement.

i nije religiozna poruka.

Instead, it's a diverse cultural statement

To je zapravo poruka o raznovrsnosti kultura,

that we choose to wear.

koju biramo da nosimo.

Now I remember a few years ago,

Sećam se da je pre par godina

a journalist asked Dr. Sheikha, who's sitting here,

novinar pitao dr Šehku, koja sedi u publici,

president of Qatar University --

dekana Univerziteta u Kataru,

who, by the way, is a woman --

a dekan je žena,

he asked her whether she thought

pitao je da li smatra

the abaya hindered or infringed her freedom in any way.

da je abaja na bilo koji način uticala na njenu slobodu.

Her answer was quite the contrary.

Odgovorila je potpuno suprotno tome.

Instead, she felt more free,

Ona se oseća slobodnije,

more free because she could wear whatever she wanted

slobodnije jer je mogla da nosi

under the abaya.

šta god poželi ispod abaje.

She could come to work in her pajamas and nobody would care.

Mogla je odlaziti na posao u pižami i niko to ne bi primetio.

(Laughter)

(smeh)

Not that you do; I'm just saying.

Ne kažem da to radiš, samo dajem primer.

(Laughter)

(smeh)

My point is here, people have a choice --

Želim da kažem da ljudi imaju izbor

just like the Indian lady could wear her sari

kao što žena iz Indije može nositi svoju sari haljinu

or the Japanese woman could wear her kimono.

ili žene iz Japana koje nose svoj kimono.

We are changing our culture from within,

Mi iznutra menjamo svoju kulturu,

but at the same time

ali istovremeno

we are reconnecting with our traditions.

uspostavljamo dodir sa našom tradicijom.

We know that modernization is happening.

Svesni smo da se modernizacija dešava.

And yes, Qatar wants to be a modern nation.

Da, Katar želi da bude moderna nacija.

But at the same time

Ali istovremeno uspostavljamo

we are reconnecting and reasserting our Arab heritage.

veze i poštujemo kuluturno nasleđe Arapa.

It's important for us to grow organically.

Važno nam je da se skladno razvijamo.

And we continuously make the conscious decision

Neprestano donosimo svesne odluke koje omogućavaju

to reach that balance.

održavanje te ravnoteže.

In fact, research has shown

Istraživanja pokazuju da

that the more the world is flat,

što je svet monotoniji,

if I use Tom Friedman's analogy,

ako upotrebim analogiju Toma Fridmana,

or global,

ili globalniji,

the more and more people are wanting to be different.

sve više ljudi želi da bude različito.

And for us young people,

Za nas mlade ljude

they're looking to become individuals

mi želimo da postanemo pojedinci,

and find their differences amongst themselves.

i pronađemo razlike među nama.

Which is why I prefer the Richard Wilk analogy

Zbog toga mi je draža analogija Ričarda Vilka

of globalizing the local

koja kaže globalizujmo lokalno

and localizing the global.

i lokalizujmo globalno.

We don't want to be all the same,

Mi ne želimo da svi budemo isti,

but we want to respect each other and understand each other.

ali želimo da poštujemo i razumemo jedni druge.

And therefore tradition becomes more important,

Usled toga tradicija postaje još značajnija,

not less important.

a ne manje važna.

Life necessitates a universal world,

Život zahteva univerzalni svet,

however, we believe in the security

ali mi verujemo u sigurnost

of having a local identity.

koju nosi lokalni identitet.

And this is what the leaders of this region

To je ono što vođe ovog regiona

are trying to do.

pokušavaju da urade.

We're trying to be part of this global village,

Pokušavamo da budemo deo globalnog sela,

but at the same time we're revising ourselves

ali istovremeno preslišavamo sami sebe

through our cultural institutions and cultural development.

putem institucija kulture i razvoja kulture.

I'm a representation of that phenomenon.

Ja sam tipičan primer tog fenomena.

And I think a lot of people in this room,

Mislim da mnogo ljudi ovde

I can see a lot of you are in the same position as myself.

slično razmišlja.

And I'm sure, although we can't see the people in Washington,

Sigurna sam da čak i ako ne vidimo ljude u Vašingtonu,

they are in the same position.

oni razmišljaju na isti način.

We're continuously trying to straddle

Mi se neprekidno trudimo da spojimo

different worlds, different cultures

različite svetove, različite kulture,

and trying to meet the challenges

i pokušavamo da odgovorimo

of a different expectation

na različita očekivanja

from ourselves and from others.

od nas samih i drugih ljudi.

So I want to ask a question:

Želim da vas pitam

What should culture in the 21st century look like?

Kako bi trebalo da izgleda kultura u 21. veku?

In a time where the world is becoming personalized,

U vremenu kada svet postaje personalizovan,

when the mobile phone, the burger, the telephone,

kada sve ima lični identitet,

everything has its own personal identity,

mobilni, hambruger, telefon,

how should we perceive ourselves

kako treba da doživljavamo sami sebe,

and how should we perceive others?

i kako treba doživeti druge ljude?

How does that impact our desert culture?

Kako to utiče na našu pustinjsku kulturu?

I'm not sure of how many of you in Washington

Ne znam koliko ste vi u Vašingtonu svesni

are aware of the cultural developments happening in the region

razvoja kulture u regionu,

and, the more recent, Museum of Islamic Art

i da li ste čuli za otvaranje Muzeja islamske umetnosti

opened in Qatar in 2008.

2008. u Kataru.

I myself am personalizing these cultural developments,

Ja lično dajem identitet ovim kulturnim dešavanjima,

but I also understand

i potpuno mi je jasno

that this has to be done organically.

da to treba usklađeno raditi.

Yes, we do have all the resources that we need

Da, imamo zaista sva neophodna sredstva

in order to develop new cultural institutions,

za razvijanje novih institucija kulture,

but what I think is more important

ali smatram da je još važnije to

is that we are very fortunate

što imamo sreću da nas

to have visionary leaders

vode vizionari

who understand that this can't happen from outside,

koji znaju da promene neće doći spolja,

it has to come from within.

već sve mora doći iznutra.

And guess what?

I znate šta?

You might be surprised to know that most people in the Gulf

Verovatno će vas iznenaditi da su većinom vođe

who are leading these cultural initiatives

ovih kulturnih inicijativa u Persijskom zalivu

happen to be women.

žene.

I want to ask you, why do you think this is?

Šta vi mislite zbog čega se to dešava?

Is it because it's a soft option;

Zato što je to laka mogućnost,

we have nothing else to do?

nemamo ništa drugo da radimo?

No, I don't think so.

Ne, ne mislim da je to.

I think that women in this part of the world

Smatram da su žene u ovom delu sveta

realize that culture is an important component

shvatile da je kultura značajan alat

to connect people

za povezivanje ljudi

both locally and regionally.

na lokalnom i regionalnom nivou.

It's a natural component

To je prirodni alat

for bringing people together, discussing ideas --

za zbližavanje ljudi, razmenu ideja,

in the same way we're doing here at TED.

baš na način na koji se to dešava ovde na TED-u.

We're here, we're part of a community,

Ovde smo, deo smo zajednice,

sharing out ideas and discussing them.

delimo i pričamo o idejama.

Art becomes a very important part

Umetnost postaje značajan aspekt

of our national identity.

našeg nacionalnog identiteta.

The existential and social and political impact

Egzistencijalni, socijalni i politički uticaj

an artist has

koji umetnik ima u procesu

on his nation's development of cultural identity

razvoja kulturnog identiteta nacije

is very important.

je veoma značajan.

You know, art and culture is big business.

Znate, umetnost i kultura su veliki posao.

Ask me.

Pitajte me.

Ask the chairpersons and CEOs

Pitajte direktore i osnivače

of Sotheby's and Christie's.

aukcijskih kuća Sotebi i Kristi.

Ask Charles Saatchi about great art.

Pitajte Čarlsa Sačija o divnoj umetnosti.

They make a lot of money.

Zarađuju mnogo novca.

So I think women in our society

Mislim da žene u našem društvu

are becoming leaders,

postaju vođe

because they realize

jer su shvatile

that for their future generations,

da je za buduće generacije

it's very important

veoma značajno

to maintain our cultural identities.

da održe kulturni identitet.

Why else do Greeks demand the return

Zašto bi inače Grci zahtevali da im vrate

of the Elgin Marbles?

Elginove mermerne skulpture?

And why is there an uproar

Zašto se diže frka

when a private collector tries to sell his collection

kada privatni kolekcionar pokuša da proda svoju zbirku dela

to a foreign museum?

stranom muzeju?

Why does it take me months on end

Zašto treba da čekam po mesec dana

to get an export license from London or New York

da dobijem licencu za eksport iz Londona ili Njujorka,

in order to get pieces into my country?

kako bih prenela dela u svoju zemlju?

In few hours, Shirin Neshat, my friend from Iran

Za nekoli sati će vam se obratiti

who's a very important artist for us

Širin Nešet, moja prijateljica iz Irana,

will be talking to you.

veoma značajna umetnica za nas.

She lives in New York City, but she doesn't try to be a Western artist.

Živi u Njujorku, ali ne pokušava da bude umetnica zapada.

Instead, she tries to engage

Ona se umesto toga trudi

in a very important dialogue

da se upusti u značajan razgovor

about her culture, nation and heritage.

o njenoj kulturi, naciji i nasleđu.

She does that through important visual forms

Koristi za to vizuelne forme izražavanja:

of photography and film.

fotografiju i film.

In the same way, Qatar is trying to grow its national museums

Na sličan način Katar pokušava da izgradi nacionalne muzeje

through an organic process from within.

prirodnim putem koji dolazi iz nas samih.

Our mission is of cultural integration and independence.

Naša misija jeste ostvarenje kulturne integracije i nezavisnosti.

We don't want to have what there is in the West.

Ne želimo da preslikamo dešavanja na zapadu.

We don't want their collections.

Ne želimo njihove zbirke.

We want to build our own identities, our own fabric,

Želimo da izgradimo sopstveni identitet, sopstveni materijal,

create an open dialogue

da stvorimo otvoreni dijalog

so that we share our ideas

kako bismo podelile naše ideje

and share yours with us.

i vi svoje sa nama.

In a few days,

Za nekoliko dana

we will be opening the Arab Museum of Modern Art.

ćemo otvoriti Arapski muzej moderne umetnosti.

We have done extensive research

Sproveli smo opsežno istraživanje

to ensure that Arab and Muslim artists,

kako bismo uključili sve arapske i muslimanske umetnike,

and Arabs who are not Muslims --

Arape koji nisu muslimani,

not all Arabs are Muslims, by the way --

uzgred, nisu svi Arapi muslimani,

but we make sure that they are represented

vodimo računa da sva dela budu prikazana

in this new institution.

u toj novoj instituciji.

This institution is government-backed

Instituciju pomaže vlada,

and it has been the case

i tako funkcioniše

for the past three decades.

već tri decenije.

We will open the museum in a few days,

Otvorićemo muzej za nekoliko dana,

and I welcome all of you to get on Qatar Airways

i pozivam sve da se ukrcate na "Qatar Airways" linije

and come and join us.

i pridružite nam se.

(Laughter)

(smeh)

Now this museum is just as important to us as the West.

Ovaj muzej nam je važan koliko i zapad.

Some of you might have heard

Možda su neki od vas čuli za umetnika

of the Algerian artist Baya Mahieddine,

iz Alžira, Bahiju Mahidina,

but I doubt a lot of people know

ali sumnjam da mnogo ljudi zna

that this artist worked in Picasso's studio

da je radio u Pikasovom studiju,

in Paris in the 1930s.

1930-tih u Parizu.

For me it was a new discovery.

To je bilo otkriće za mene.

And I think with time, in the years to come

Mislim da ćemo vremenom, u narednom periodu

we'll be learning a lot about our Picassos,

otkrivati mnogo više Pikasa,

our Legers and our Cezannes.

i Ležea i Sezana.

We do have artists,

Imamo umetnike,

but unfortunately we have not discovered them yet.

ali na žalost još uvek ih nismo otkrili.

Now visual expression is just one form

Vizuelno izražavanje je samo jedan oblik

of culture integration.

integracije kulture.

We have realized that recently

Shvatili smo da u poslednje vreme

more and more people

sve više i više ljudi

are using the means of YouTube and social networking

koristi Jutjub i društvene mreže

to express their stories, share their photos

kako bi ispričalo svoje priče i podelilo slike,

and tell their own stories through their own voices.

i lično izneli svoje priče.

In a similar way,

Slično tome,

we have created the Doha Film Institute.

napravili smo Doha filmski institut.

Now the Doha Film Institute is an organization

To je organizacija koja

to teach people about film and filmmaking.

podučava ljude filmu i procesu stvaranja filma.

Last year we didn't have one Qatari woman filmmaker.

U Kataru prošle godine nije postojala žena režiser.

Today I am proud to say

Sa ponosom vam saopštavam

we have trained and educated

da smo obučili

over 66 Qatari women filmmakers

preko 66 žena režisera iz Katara

to edit, tell their own stories

koje sada mogu da edituju, i ispričaju svojim glasom

in their own voices.

svoje priče.

(Applause)

(aplauz)

Now if you'll allow me, I would love to share a one-minute film

Ako mi dozvolite, prikazala bih vam sada jednominutni film

that has proven to show

koji je dokazao

that a 60-sec film can be as powerful as a haiku

da film od 60 sekundi može biti moćan koliko i haiku

in telling a big picture.

u prikazivanju opšte slike.

And this is one of our filmmakers' products.

Ovo je delo jednog od naših filmskih režisera.

(Video) Boy: Hey listen! Did you know that the stocks are up?

(Video) Dečak: Slušaj!

Who are you playing?

Koga ti igraš?

Girl: Uncle Khaled. Here, put on the headscarf.

Devojčica: Ujka Kaleda. Evo, stavi ovu maramu.

Khaled: Why would I want to put it on?

Kaled: Zašto bih to uradio?

Girl: Do as you're told, young girl.

Devojčica: Uradi kako ti je rečeno, devojčice.

Boy: No, you play mom and I play dad. (Girl: But it's my game.)

Dečak: Ne, ti si mama i ja sam tata. Devojčica: Ali to je moja igra.

Play by yourself then.

Igraj se sama onda.

Girl: Women! One word and they get upset.

Devojčica: Žene! Jedna reč i uznemire se.

Useless.

Beskorisno.

Thank you. Thank you!

Hvala vam. Hvala vam.

(Applause)

(aplauz)

SM: Going back to straddling between East and West,

SM: Vratimo se povezivanju istoka i zapada.

last month we had our second Doha Tribeca Film Festival

Prošlog meseca smo organizovali drugi "Doha Tribeca festival filma"

here in Doha.

ovde u Dohi.

The Doha Tribeca Film Festival

"Doha Tribeca festival filma"

was held at our new cultural hub, Katara.

je održan u našoj novoj prestonici kulture, u Katari.

It attracted 42,000 people,

Došlo je 42.000 ljudi,

and we showcased 51 films.

i prikazali smo 51 film.

Now the Doha Tribeca Film Festival

"Doca Tribeca festival filma"

is not an imported festival,

nije uvezen festival,

but rather an important festival

već je značajan festival koji se dešava

between the cities of New York and Doha.

između Njujorka i Dohe.

It's important for two things.

Značajan je zbog dve stvari.

First, it allows us to showcase

Pre svega, omogućava nam da prikažemo

our Arab filmmakers and voices

režisere i glasove Arapa

to one of the most cosmopolitan cities in the world,

jednom od najotvorenijih gradova na svetu,

New York City.

Njujorku.

At the same time, we are inviting them

Istovremeno, mi njih pozivamo da nam

to come and explore our part of the world.

se pridruže i istraže naš deo sveta.

They're learning our culture, our language, our heritage

Upoznaju se sa našom kulturom, jezikom, nasleđem,

and realizing we're just as different

i shvate da smo onoliko različiti

and just the same as each other.

koliko i ličimo jedni na druge.

Now over and over again,

Iznova i iznova su ljudi govorili:

people have said, "Let's build bridges,"

"Izgradimo mostove",

and frankly, I want to do more than that.

i iskreno, želim da uradim više od toga.

I would like break the walls of ignorance

Ja želim da srušim zidove ignorisanja

between East and West --

između istoka i zapada,

no, not the soft option that we have discussed before,

ne želim te mlake opcije o kojima smo pričali ranije,

but rather the soft power

već nežnu moć

that Joseph Nye has spoken about before.

o kojoj je ranije Džozef Naj govorio.

Culture's a very important tool to bring people together.

Kultura je veoma značajan alat za zbližavanje ljudi.

We should not underestimate it.

Ne treba je podceniti.

"Know thyself,"

"Upoznaj sebe",

that is the journey of self-expression and self-realization

putovanje na kom smo sada se bavi

that we are traveling.

izražavanjem ličnih ideja i ličnom realizacijom.

Now I don't pretend to have all the answers,

Ne pravim se da znam sve odgovore,

but I know that me as an individual

ali znam da ja kao jedinka,

and we as a nation

i mi kao nacija

welcome this community

prihvatamo ovu zajednicu koja proklamuje

of ideas worth spreading.

ideje vredne širenja.

This is a very interesting journey.

Ovo je veoma interesantno putovanje.

I welcome you on board

Želim vam dobrodošlicu

for us to engage and discuss new ideas

na putu razmene novih ideja o tome

of how to bring people together

kako da putem inicijativa u kulturi i diskusija

through cultural initiatives and discussions.

povežemo ljude.

Familiarity destroys and trumps fear. Try it.

Upućenost uništava i pobeđuje strah. Probajte to.

Ladies and gentlemen, thank you very much. Shokran.

Dame i gospodo, mnogo vam hvala. Šok-ran.

(Applause)

(aplauz)