Don Tapscott: Four principles for the open world

Translator: Joseph Geni Reviewer: Morton Bast

Prevodilac: Tatjana Jevdjic Lektor: Stevan S.

Openness. It's a word that

Otvorenost. To je reč koja

denotes opportunity and possibilities.

označava priliku i mogućnosti.

Open-ended, open hearth,

Otvoreno rešenje, otvorenog srca,

open source, open door policy,

otvoren izvor, politika otvorenih vrata,

open bar. (Laughter)

otvoren bar. (Smeh)

And everywhere the world is opening up,

Svet se svuda otvara

and it's a good thing.

i to je dobra stvar.

Why is this happening?

Zašto se ovo dešava?

The technology revolution is opening the world.

Tehnološka revolucija otvara svet.

Yesterday's Internet was a platform

Jučerašnji internet je bio platforma

for the presentation of content.

za prezentaciju sadržaja.

The Internet of today is a platform for computation.

Današnji internet je platforma za računanje.

The Internet is becoming a giant

Internet postaje džinovski

global computer, and every time you go on it,

globalni računar i svaki put kad odete na njega

you upload a video, you do a Google search,

upload-ujete video, uradite Google pretragu,

you remix something,

vi nešto kombinujete,

you're programming this big global computer

programirate ovaj veliki globalni kompjuter

that we all share.

koji svi delimo.

Humanity is building a machine,

Čovečanstvo pravi mašinu

and this enables us to collaborate in new ways.

i ovo nam omogućava da sarađujemo na nove načine.

Collaboration can occur on

Saradnja može da se desi

an astronomical basis.

na astronomskoj osnovi.

Now a new generation is opening up the world as well.

Nove generacije sada takođe otvaraju svet.

I started studying kids about 15 years ago,

Počeo sam da proučavam decu pre 15 godina,

-- so actually 20 years ago now --

-- u stvari pre 20 godina --

and I noticed how my own children were

primetio sam kako su moja deca bez napora

effortlessly able to use all this sophisticated technology,

bila u stanju da koriste svu ovu sofisticiranu tehnologiju.

and at first I thought,

Isprva sam pomislio:

"My children are prodigies!" (Laughter)

"Moja deca su čuda od dece!" (Smeh)

But then I noticed all their friends were like them,

Ali kad sam primetio da su svi njihovi prijatelji kao i oni,

so that was a bad theory.

pa je to bila loša teorija.

So I've started working with a few hundred kids,

Počeo da radim sa par stotina dece

and I came to the conclusion

i zaključio sam

that this is the first generation to come of age

da je ovo prva generacija koja stasava

in the digital age,

u digitalnoj eri,

to be bathed in bits.

prelivena bajtovima.

I call them the Net Generation.

Zovem ih mrežnom generacijom,

I said, these kids are different.

Rekao sam, ova deca su različita.

They have no fear of technology, because it's not there.

Oni nemaju strah od tehnologije, jer je nema tu.

It's like the air.

To je kao vazduh.

It's sort of like, I have no fear of a refrigerator.

To je kao što ja nemam strah od frižidera.

And — (Laughter)

I -- (Smeh)

And there's no more powerful force to change

Nema snažnije sile da promeni

every institution than the first generation of digital natives.

svaku instituciju od prve generacije digitalnih urođenika.

I'm a digital immigrant.

Ja sam digitalni imigrant.

I had to learn the language.

Morao sam da naučim jezik.

The global economic crisis is opening up the world as well.

Globalna ekonomska kriza otvara svet, takođe.

Our opaque institutions from the Industrial Age,

Naše netransparentne institucije iz industrijskog doba,

everything from old models of the corporation,

sve od starih modela korporacija,

government, media, Wall Street,

vlada, mediji, Volstrit,

are in various stages of being stalled or frozen

nalaze se u raznim fazama zaostajanja ili smrzavanja

or in atrophy or even failing,

ili atrofije ili čak propadanja,

and this is now creating a burning platform in the world.

a ovo sad stvara plamteću platformu u svetu.

I mean, think about Wall Street.

Mislim, pomislite na Volstrit.

The core modus operandi of Wall Street almost brought down

Srž načina rada Volstrita je skoro oborio

global capitalism.

globalni kapitalizam.

Now, you know the idea of a burning platform,

Znate da je ideja plamteće platforme to,

that you're somewhere where the costs of staying where you are

da trošak ostanka tu gde se nalaziš,

become greater than the costs of moving to something different,

postaje veći od troška pomeranja na nešto drugo,

perhaps something radically different.

možda nešto potpuno drugačije.

And we need to change

Treba da se menjamo

and open up all of our institutions.

i otvorimo sve naše institucije.

So this technology push,

Ovaj tehnološki pritisak,

a demographic kick from a new generation

demografski udar nove generacije

and a demand pull from a new

i zahtevi novog

economic global environment

globalnog ekonomskog okruženja

is causing the world to open up.

izazivaju otvaranje sveta.

Now, I think, in fact,

Mislim da se, u stvari,

we're at a turning point in human history,

nalazimo na tački preokreta u ljudskoj istoriji,

where we can finally now rebuild

kada konačno ponovo možemo izgraditi

many of the institutions of the Industrial Age

mnoge institucije industrijskog doba

around a new set of principles.

oko novih principa.

Now, what is openness?

Šta je otvorenost?

Well, as it turns out, openness

Ispada da otvorenost

has a number of different meanings,

ima mnoga različita značenja

and for each there's a corresponding principle

i za svako od njih postoji odgovarajući princip

for the transformation of

za transformaciju

civilization.

civilizacije.

The first is collaboration.

Prvi je saradnja.

Now, this is openness in the sense of the boundaries

Ovo je otvorenost u smislu granica

of organizations becoming more porous and fluid

organizacija koje postaju poroznije, fluidnije

and open.

i otvorenije.

The guy in the picture here,

Momak na slici ovde,

I'll tell you his story.

ispričaću vam njegovu priču.

His name is Rob McEwen.

Njegovo ime je Rob Mekjuen.

I'd like to say, "I have this think tank, we scour the world

Voleo bih da kažem: "Imam ovaj rezervoar znanja, pretražujemo svet

for amazing case studies."

u potrazi za sjajnim primerima za proučavanje."

The reason I know this story

Razlog što znam ovu priču je

is because he's my neighbor. (Laughter)

to što je on moj sused. (Smeh)

He actually moved across the street from us,

On se u stvari doselio preko puta, u našoj ulici,

and he held a cocktail party

organizovao je koktel zabavu

to meet the neighbors, and he says, "You're Don Tapscott.

da bi se upoznao sa susedima. On kaže: "Ti si Don Tapskot.

I've read some of your books."

Pročitao sam neke od tvojih knjiga."

I said, "Great. What do you do?"

Rekao sam: "Sjajno. Šta ti radiš?"

And he says, "Well I used to be a banker

On kaže: "Bio sam bankar,

and now I'm a gold miner."

a sad vadim zlato."

And he tells me this amazing story.

I on mi ispriča ovu divnu priču.

He takes over this gold mine, and his geologists

On preuzima ovaj zlatni rudnik i njegovi geolozi

can't tell him where the gold is.

mu ne mogu reći gde je zlato.

He gives them more money for geological data,

On im daje mnogo više novca za geološke podatke,

they come back, they can't tell

oni se vrate, ali mu ne mogu reći

him where to go into production.

gde da krene sa proizvodnjom.

After a few years, he's so frustrated he's ready

Posle par godina, on je tako frustriran da je spreman da

to give up, but he has an epiphany one day.

odustane, ali jednoga dana doživljava proviđenje.

He wonders, "If my geologists don't know where the gold is,

Pita se: "Ako moji geolozi ne znaju gde je zlato,

maybe somebody else does."

možda zna neko drugi."

So he does a "radical" thing.

Zbog toga on učini "radikalnu" stvar.

He takes his geological data,

Svoje geološke podatke

he publishes it and he holds a contest on the Internet

on objavljuje i postavi sadržaj na internetu,

called the Goldcorp Challenge.

nazivajući ga Goldkorp Izazov.

It's basically half a million dollars in prize money

To je u osnovi pola miliona dolara nagrade

for anybody who can tell me, do I have any gold,

za svakog ko može da mi kaže, imam li imalo zlata,

and if so, where is it? (Laughter)

a ako imam, gde je? (Smeh)

He gets submissions from all around the world.

Iz celog sveta dobija prijave.

They use techniques that he's never heard of,

Oni koriste tehnike za koje on nikad nije čuo

and for his half a million dollars in prize money,

i to za nagradu od pola miliona.

Rob McEwen finds 3.4 billion dollars worth of gold.

Rob Mekjuen je pronašao zlatо vredno 3,4 milijarde dolara.

The market value of his company

Tržišna vrednost njegove firme

goes from 90 million to 10 billion dollars,

je skočila sa 90 miliona na 10 milijardi dolara.

and I can tell you, because he's my neighbor,

Mogu vam reći, jer je on moj sused,

he's a happy camper. (Laughter)

da je srećan momak. (Smeh)

You know, conventional wisdom says talent is inside, right?

Znate, uobičajena mudrost kaže da je talenat unutra.

Your most precious asset goes out the elevator every night.

Vaša najdragocenijа vrednost izlazi iz lifta svako veče.

He viewed talent differently.

On je posmatrao talenat drugačije.

He wondered, who are their peers?

Pitao se, ko su njihove kolege?

He should have fired his geology department, but he didn't.

Trebalo je da otpusti svoje geološko odeljenje, ali nije.

You know, some of the best submissions

Znate, neke od najboljih predloga

didn't come from geologists.

nisu dali geolozi.

They came from computer scientists, engineers.

Dali su ih kompjuterski stručnjaci, inženjeri.

The winner was a computer graphics company

Pobednik je bila firma za kompjutersku grafiku

that built a three dimensional model of the mine

koja je napravila trodimenzionalni model rudnika

where you can helicopter underground

gde je moguće leteti helikopterom pod zemljom

and see where the gold is.

i videti gde je zlato.

He helped us understand that social media's becoming

Pomogao nam je da razumemo da drušveni medijum postaje

social production.

društvena proizvodnja.

It's not about hooking up online.

Nije stvar u onlajn povezivanju.

This is a new means of production in the making.

Ovo je nastajanje novog načina proizvodnje.

And this Ideagora that he created, an open market, agora,

Ova Ideagora koju je stvorio, otvoreno tržište, agora,

for uniquely qualified minds,

za jedinstveno kompetentne umove,

was part of a change, a profound change in the deep structure

je bila deo suštinske promene u dubokoj strukturi

and architecture of our organizations,

i arhitekturi naših organizacija

and how we sort of orchestrate capability to innovate,

i načina na koji organizujemo sposobnost uvođenja inovacija

to create goods and services,

da bismo napravili robu i usluge,

to engage with the rest of the world,

i uposlili se sa ostatkom sveta,

in terms of government, how we create public value.

u smislu vladavine, kako da kreiramo javno dobro.

Openness is about collaboration.

Otvorenost je saradnja.

Now secondly, openness is about transparency.

Drugo, otvorenost je transparentnost.

This is different. Here, we're talking about the communication

Ovo je različito. Ovde govorimo o komunikaciji

of pertinent information to stakeholders of organizations:

između zainteresovanih strana u organizacijama o relevantnim informacijama:

employees, customers, business partners, shareholders,

zaposleni, kupci, biznis parteri, akcionari,

and so on.

itd.

And everywhere, our institutions are becoming naked.

Naše institucije postaju ogoljene svuda.

People are all bent out of shape about WikiLeaks,

Svi ljudi su iznervirani oko Vikiliksa,

but that's just the tip of the iceberg.

a to je samo vrh ledenog brega.

You see, people at their fingertips now, everybody,

Vidite, ljudi imaju pod vrhovima svojih prstiju, svi, ne samo

not just Julian Assange,

Džulijan Asanž,

have these powerful tools for finding out what's going on,

ovaj moćni alat za saznavanje toga šta se dešava,

scrutinizing, informing others,

provere, daju informacije drugima

and even organizing collective responses.

i čak organizuju grupne odgovore.

Institutions are becoming naked,

Institucije postaju ogoljene

and if you're going to be naked,

i ako ćete da postanete goli

well, there's some corollaries that flow from that.

neke posledice proističu iz toga.

I mean, one is,

Jedna je da

fitness is no longer optional. (Laughter)

fitnes nije više opcioni. (Smeh)

You know? Or if you're going to be naked, you'd better get buff.

Znate? Ili ako ćete biti goli, bolje je biti nabildovan.

Now, by buff I mean, you need to have good value,

Biti nabildovan, mislim na to da treba da imate dobru vredost,

because value is evidenced like never before.

jer vrednost se dokazuje kao nikad pre.

You say you have good products.

Kažete da imate dobre proizvode.

They'd better be good.

Bolje da su dobri.

But you also need to have values.

Ali takođe treba da imate vrednosti.

You need to have integrity as part of your bones

Treba da imate integritet u svojoj srži

and your DNA as an organization,

i vašoj DNK kao organizaciji,

because if you don't, you'll be unable to build trust,

jer ako nemate, nećete moći da izgradite poverenje,

and trust is a sine qua non of this new network world.

a poverenje je 'sine qua non' ovog novog umreženog sveta.

So this is good. It's not bad.

To je dobro. To nije loše.

Sunlight is the best disinfectant.

Sunce je najbolje sredstvo za dezinfekciju.

And we need a lot of sunlight in this troubled world.

Nama je potrebno mnogo sunca u ovom problematičnom svetu.

Now, the third meaning and corresponding principle

Treće značenje i odgovarajući princip je

of openness is about sharing.

da je otvorenost i deljenje.

Now this is different than transparency.

Ovo je drugačije od transparentnosti.

Transparency is about the communication of information.

Transparentnost je o komunikaciji informacija.

Sharing is about giving up assets, intellectual property.

Deljenje je o davanju sredstava, intelektualnog vlasništva.

And there are all kinds of famous stories about this.

Ima svakakvih poznatih priča o ovome.

IBM gave away 400 million dollars of software

IBM je poklonio softver od 400 miliona dolara

to the Linux movement, and that gave them

Linuksu, to im je donelo

a multi-billion dollar payoff.

više milijardersku isplatu u dolarima.

Now, conventional wisdom says,

Uobičajena mudrost kaže:

"Well, hey, our intellectual property belongs to us,

"Pa dobro, naša intelektualna svojina pripada nama,

and if someone tries to infringe it, we're going to get out

a ako neko pokuša da je ukrade, uzećemo advokate

our lawyers and we're going to sue them."

i tužićemo ih."

Well, it didn't work so well for the record labels, did it?

To nije bilo tako uspešno po pitanju izdavačkih kuća, zar ne?

I mean, they took — They had a technology disruption,

Mislim, oni su uzeli -- Imali su tehnološki poremećaj

and rather than taking a business model innovation

i umesto da su inovirali biznis model

to correspond to that, they took and sought a legal solution

da tome odgovori, posegli su za legalnim rešenjem,

and the industry that brought you Elvis and the Beatles

te industrija koja je stvorila Elvisa i Bitlse

is now suing children

sada tuži decu

and is in danger of collapse.

i u opasnosti je da propadne.

So we need to think differently about intellectual property.

Zato nam je potrebno da mislimo drugačije o intelektualnoj svojini.

I'll give you an example.

Daću vam primer.

The pharmaceutical industry is in deep trouble.

Farmaceutska industrija je u velikoj nevolji.

First of all, there aren't a lot of big inventions

Prvo, nema mnogo velikih otkrića

in the pipeline, and this is a big problem for human health,

u najavi i ovo je veliki problem za ljudsko zdravlje.

and the pharmaceutical industry has got a bigger problem,

Farmaceutska industrija ima veći problem,

that they're about to fall off something

a to je da će da se sruše sa nečega

called the patent cliff.

što se zove litica patenata.

Do you know about this?

Da li znate za to?

They're going to lose 20 to 35 percent of their revenue

Oni će da izgube 20 do 35 posto svog prihoda

in the next 12 months.

u narednih 12 meseci.

And what are you going to do,

Šta ćete vi da uradite,

like, cut back on paper clips or something? No.

kao, štedeti na spajalicama ili slično? Ne.

We need to reinvent the whole model of scientific research.

Moramo da ponovo osmislimo ceo model naučnog istraživanja.

The pharmaceutical industry needs to place assets

Farmaceutska industrija treba da smesti sredstva

in a commons. They need to start sharing precompetitive research.

u javna dobra. Oni treba da počnu da dele istraživanja sa konkurencijom.

They need to start sharing

Treba da počnu da dele

clinical trial data,

kliničke podatke ispitivanja,

and in doing so, create a rising tide that could lift all boats,

i čineći to, da stvore rastuću plimu koja bi mogla da podigne sve brodove,

not just for the industry but

ne samo za industriju već i

for humanity.

za čovečanstvo.

Now, the fourth meaning

Četvrto značenje

of openness,

otvorenosti

and corresponding principle, is about empowerment.

i odgovarajućeg principa je osnaživanje.

And I'm not talking about the motherhood sense here.

Ne govorim ovde u majčinskom smislu.

Knowledge and intelligence is power,

Znanje i inteligencija je moć,

and as it becomes more distributed, there's a

i kako se više raspodeljuju, postoji

concomitant distribution

istovremena podela

and decentralization and disaggregation of power

i decentralizacija i razbijanje moći

that's underway in the world today.

koja je na tom putu u današnjem svetu.

The open world is bringing freedom.

Otvoreni svet donosi slobodu.

Now, take the Arab Spring.

Pogledajmo arapsko proleće.

The debate about the role of social media

Diskusija o ulozi društvenih medija

and social change has been settled.

i društvene promene je rešena.

You know, one word: Tunisia.

Znate, jedna reč: Tunis.

And then it ended up having a whole bunch of other words too.

I posle se završilo sa mnogo drugih reči takođe.

But in the Tunisian revolution,

Ali u tunižanskoj revoluciji

the new media didn't cause the revolution;

novi mediji nisu uzrokovali revoluciju,

it was caused by injustice.

već nepravda.

Social media didn't create the revolution;

Društveni mediji nisu stvorili revoluciju,

it was created by a new generation of young people

nju je napravila nova generacija mladih ljudi

who wanted jobs and hope and

koji su hteli posao i nadu i koji

who didn't want to be treated as subjects anymore.

nisu više hteli da budu tretirani kao subjekti.

But just as the Internet drops transaction and collaboration

Ali isto kao što internet spušta cene transakcija i saradnje

costs in business and government,

u biznisu i upravi,

it also drops the cost of dissent, of rebellion,

on takođe spušta cenu neslaganja, pobune

and even insurrection

i čak ustanka

in ways that people didn't understand.

na načine koje ljudi nisu razumeli.

You know, during the Tunisian revolution,

Znate, za vreme revolucije u Tunisu,

snipers associated with the regime were killing

režimski snajperisti su ubijali

unarmed students in the street.

nenaoružane studente na ulici.

So the students would take their mobile devices,

Tako da su studenti uzimali svoje mobilne uređaje,

take a picture, triangulate the location,

slikali, pozicionirali lokaciju,

send that picture to friendly military units,

slali tu sliku prijateljskim vojnim jedinicama,

who'd come in and take out the snipers.

koje bi došle i ubijale snajperiste.

You think that social media is about hooking up online?

Mislite da su društveni mediji onlajn povezivanje?

For these kids, it was a military tool

Za ovu decu, to je bilo vojno sredstvo

to defend unarmed people from murderers.

da odbrane nenaoružane ljude od ubica.

It was a tool of self-defense.

Bilo je to sredstvo za samoodbranu.

You know, as we speak today, young people

Znate, dok danas pričamo, mladi

are being killed in Syria,

se ubijaju u Siriji,

and up until three months ago,

i do pre tri meseca

if you were injured on the street,

ako ste bili ranjeni na ulici,

an ambulance would pick you up,

ambulanta bi vas pokupila,

take you to the hospital, you'd go in, say, with a broken leg,

odvela u bolnicu, ušli biste sa recimo slomljenom nogom,

and you'd come out with a bullet in your head.

a izašli sa metkom u glavi.

So these 20-somethings created

Ovi dvadesetogodišnjaci su napravili

an alternative health care system,

alternativni zdravstveni sistem,

where what they did is they used Twitter and basic

koristili su Tviter i osnovna

publicly available tools that when someone's injured,

javno dostupna sredstva, da kad je neko ranjen,

a car would show up, it would pick them up,

auto bi došao, pokupio bi ih,

take them to a makeshift medical clinic, where you'd get

odvezao u improvizovanu medicinsku ambulantu, gde biste dobili

medical treatment, as opposed to being executed.

medicinski tretman, u odnosu na mogućnost da vas ubiju.

So this is a time of great change.

Zato je ovo vreme velike promene.

Now, it's not without its problems.

Nije bez problema.

Up until two years ago,

Do pre dve godine,

all revolutions in human history had a leadership,

sve revolucije u ljudskoj istoriji su imale vođstvo

and when the old regime fell, the leadership

i kad bi stari režim pao, vođstvo

and the organization would take power.

i organizacija bi preuzeli vlast.

Well, these wiki revolutions happen so fast

Ove viki revolucije se dešavaju tako brzo

they create a vacuum, and

da kreiraju vakuum,

politics abhors a vacuum,

a politika ne podnosi vakuum

and unsavory forces can fill that,

i neprijateljske sile ga mogu popuniti,

typically the old regime,

tipično stari režim,

or extremists, or fundamentalist forces.

ili ekstremisti ili fundamentalističke sile.

You can see this playing out today in Egypt.

Ovo možete videti u akciji u Egiptu danas.

But that doesn't matter,

Ali to nema veze,

because this is moving forward.

jer ovo se pomera napred.

The train has left the station. The cat is out of the bag.

Voz je napustio stanicu. Mačka je van torbe.

The horse is out of the barn. Help me out here, okay?

Konj je van štale. Pomozite mi ovde, OK?

(Laughter) The toothpaste is out of the tube.

(Smeh) Pasta za zube je van tube.

I mean, we're not putting this one back.

Nećemo je vraćati unutra.

The open world is bringing empowerment and freedom.

Otvoreni svet donosi osnaženje i slobodu.

I think, at the end of these four days,

Mislim, na kraju ova četiri dana,

that you'll come to conclude that the arc of history

doći ćete do zaključka da je luk istorije

is a positive one, and it's towards openness.

pozitivan i da ide prema otvorenosti.

If you go back a few hundred years,

Ako idete unazad nekoliko stotina godina,

all around the world it was a very closed society.

ceo svet je bio veoma zatvoreno društvo.

It was agrarian, and the means of production

Bio je poljoprivredni, sredstva za proizvodnju

and political system was called feudalism, and knowledge

i politički sistem zvali su se feudalizam, znanje

was concentrated in the church and the nobility.

je bilo koncentrisano u crkvi i plemstvu.

People didn't know about things.

Ljudi nisu znali o stvarima.

There was no concept of progress.

Nije postojao koncept progresa.

You were born, you lived your life and you died.

Rodili biste se, živeli svoj život i umrli.

But then Johannes Gutenberg came along with his great invention,

Onda se pojavio Johan Gutenberg sa svojim sjajnim otkrićem,

and, over time, the society opened up.

i vremenom društvo se otvorilo.

People started to learn about things, and when they did,

Ljudi su počeli da uče o stvarima i posle toga

the institutions of feudal society appeared

institucije feudalnog društva su se pokazale

to be stalled, or frozen, or failing.

kao ustajale, zamrznute ili u stanju propadanja.

It didn't make sense for the church to be responsible

Nije imalo smisla da crkva bude odgovorna

for medicine when people had knowledge.

za lečenje, kad su ljudi imali saznanje.

So we saw the Protestant Reformation.

Tako da smo videli protestantsku reformu.

Martin Luther called the printing press

Martin Luter je nazvao štamparsku presu

"God's highest act of grace."

"božje delo najvišeg milosrđa".

The creation of a corporation, science, the university,

Nastanak korporacija, nauke, univerziteta

eventually the Industrial Revolution,

i na kraju Industrijska revolucija

and it was all good.

i sve je bilo dobro,

But it came with a cost.

Ali je došlo sa cenom.

And now, once again, the technology genie

Sad, još jednom, tehnološki duh

is out of the bottle, but this time it's different.

je van boce, ali ovaj put drugačiji.

The printing press gave us access to the written word.

Štamparska presa nam je pružila pristup pisanoj reči.

The Internet enables each of us to be a producer.

Internet nam omogućava da postanemo stvaraoci.

The printing press gave us access to recorded knowledge.

Štamparska presa nam je pružila pristup zabeleženom znanju.

The Internet gives us access,

Internet nam pruža pristup,

not just to information and knowledge, but

ne samo informacijama i znanju, već

to the intelligence contained in the crania of other people

umovima u glavama ostalih ljudi

on a global basis.

na globalnoj osnovi.

To me, this is not an information age,

Za mene ovo nije samo informaciono doba,

it's an age of networked intelligence.

to je doba umrežene pameti.

It's an age of vast promise,

To je doba neizmernog obećanja,

an age of collaboration,

doba saradnje,

where the boundaries of our organizations are changing,

gde se granice naših organizacija menjaju,

of transparency, where sunlight

doba transparentonsti, gde sunčeva svetlost

is disinfecting civilization,

pročišćava civilizaciju,

an age of sharing and understanding

doba deljenja i razumevanja

the new power of the commons,

nove snage dobara,

and it's an age of empowerment

doba osnaženja

and of freedom.

i slobode.

Now, what I'd like to do is,

Ono što bih želeo u

to close, to share with you

zaključku, je da podelim sa vama

some research that I've been doing.

neko istraživanje koje sprovodim.

I've tried to study all kinds of organizations

Pokušavao sam da proučavam sve vrste organizacija

to understand what the future might look like,

da bih razumeo kako bi budućnost mogla da izgleda,

but I've been studying nature recently.

ali sam u poslednje vreme proučavao prirodu.

You know, bees come in swarms

Znate, pčele dolaze u rojevima

and fish come in schools.

i ribe dolaze u jatima.

Starlings, in the area around Edinburgh,

Čvorci, u oblasti oko Edinburga

in the moors of England,

u vresištima Engleske,

come in something called a murmuration,

dolaze u posebnim jatima,

and the murmuration refers to the murmuring of the wings

čiji se naziv murmuracija odnosi na žamor ptičjih krila

of the birds, and throughout the day the starlings

i tokom dana čvorci

are out over a 20-mile radius

lete u radijusu preko 30 km

sort of doing their starling thing.

radeći njihovu stvar.

And at night they come together

Noću oni zajedno dolete

and they create one of the most spectacular things

i naprave jednu od najspektakularnijih stvari

in all of nature,

u celoj prirodi,

and it's called a murmuration.

koja se zove murmuracija (letenje vrlo blizu) .

And scientists that have studied this have said

Naučnici koji su ovo proučavali rekli su

they've never seen an accident.

da nikad nisu videli da se desi nezgoda.

Now, this thing has a function.

Ova stvar ima funkciju.

It protects the birds.

Ona štiti ptice.

You can see on the right here,

Možete upravo ovde da vidite,

there's a predator being chased away by the collective power

ptice zajedničkom snagom imaju moć da

of the birds, and apparently this is a frightening thing

gone predatora i ovo je zastrašujuća stvar

if you're a predator of starlings.

za predatora.

And there's leadership,

Postoji vođstvo,

but there's no one leader.

ali nema jednog vođe.

Now, is this some kind of fanciful analogy,

Da li je to neka vrsta nestvarne analogije

or could we actually learn something from this?

ili mi u stvari možemo da naučimo nešto iz ovoga?

Well, the murmuration functions to record

Funkcionisanje ovoga beleži

a number of principles,

brojne principe,

and they're basically the principles that

to su uglavnom principi koje sam

I have described to you today.

vam danas opisao.

This is a huge collaboration.

To je ogromna saradnja.

It's an openness, it's a sharing

To je otvorenost, to je deljenje

of all kinds of information, not just about location

svih vrsta informacija, ne samo o lokaciji

and trajectory and danger and so on, but about food sources.

i putanji i opasnosti itd., ali i o izvorima hrane.

And there's a real sense of interdependence,

I tu je stvarni osećaj međusobne zavisnosti,

that the individual birds somehow understand

individualne ptice nekako razumeju

that their interests are in the interest of the collective.

da su njihovi interesi u interesu zajednice.

Perhaps like we should understand

Možda, kao što bismo mi trebalo da razumemo

that business can't succeed

da biznis ne može da uspe

in a world that's failing.

u svetu koji propada.

Well, I look at this thing,

Pogledam ovu stvar

and I get a lot of hope.

i ja dobijam veliku nadu.

Think about the kids today in the Arab Spring, and

Pomislite o klincima arapskog proleća danas i

you see something like this that's underway.

videćete da tako nešto nailazi.

And imagine, just consider this idea, if you would:

I zamislite, samo razmotrite ideju, ako možete:

What if we could connect ourselves in this world

šta ako možemo da se povežemo u ovom svetu

through a vast network of air and glass?

kroz prostranu mrežu vazduha i stakla?

Could we go beyond just sharing information and knowledge?

Da li možemo da odemo i dalje od deljenja samo informacija i znanja?

Could we start to share our intelligence?

Da li možemo da počnemo da delimo našu pamet?

Could we create some kind of

Da li bismo mogli da stvorimo neku vrstu

collective intelligence

kolektivne inteligencije

that goes beyond an individual or a group or a team

veću od pojedinca ili grupe ili tima,

to create, perhaps, some kind of consciousness

da bismo, možda stvorili neku vrstu svesnosti

on a global basis?

na globalnoj osnovi?

Well, if we could do this, we could attack some big problems in the world.

Ako to možemo, onda možemo da navalimo da rešavamo neke velike probleme u svetu.

And I look at this thing,

Gledajući ovu stvar,

and, I don't know, I get a lot of hope that maybe this

dobijam veliku nadu da možda ovaj

smaller, networked, open world

manji, umreženi, otvoreni svet

that our kids inherit might be a better one, and that

koji su naša deca nasledila, može postati bolji.

this new age of networked intelligence could be

Ova nova era umrežene inteligencije može biti

an age of promise fulfilled

era ispunjenih obećanja

and of peril unrequited.

i neostvarene opasnosti.

Let's do this. Thank you.

Uradimo to. Hvala.

(Applause)

(Aplauz)