Don Tapscott: Four principles for the open world

Translator: Joseph Geni Reviewer: Morton Bast

Prevoditelj: Senzos Osijek Recezent: Suzana Baric

Openness. It's a word that

Otvorenost. To je riječ koja

denotes opportunity and possibilities.

označava priliku i mogućnosti.

Open-ended, open hearth,

Otvorene granice, otvoreno srce,

open source, open door policy,

otvoren izvor, politika otvorenih vrata,

open bar. (Laughter)

otvoreni šank. (Smijeh)

And everywhere the world is opening up,

Svijet se posvuda otvara

and it's a good thing.

i to je dobra stvar.

Why is this happening?

Zašto se to događa?

The technology revolution is opening the world.

Tehnološka revolucija otvara svijet.

Yesterday's Internet was a platform

Jučerašnji Internet bio je platforma

for the presentation of content.

za prezentaciju sadržaja.

The Internet of today is a platform for computation.

Današnji Internet platforma je za računanje.

The Internet is becoming a giant

Internet postaje veliko

global computer, and every time you go on it,

globalno računalo i svaki puta kada se na njega priključite,

you upload a video, you do a Google search,

postavite neki video, tražite nešto na Googleu,

you remix something,

nešto remixirate,

you're programming this big global computer

programirate to veliko globalno računalo

that we all share.

koje svi dijelimo.

Humanity is building a machine,

Čovječanstvo gradi stroj

and this enables us to collaborate in new ways.

i to nam omogućuje da surađujemo na nove načine.

Collaboration can occur on

Suradnja se može ostvariti

an astronomical basis.

na astronomskoj bazi.

Now a new generation is opening up the world as well.

Sada također i nova generacija otvara svijet.

I started studying kids about 15 years ago,

Počeo sam proučavati djecu prije otprilike 15 godina,

-- so actually 20 years ago now --

zapravo prije 20 godina,

and I noticed how my own children were

i primijetio sam kako moja djeca mogu

effortlessly able to use all this sophisticated technology,

bez problema koristiti tu sofisticiranu tehnologiju

and at first I thought,

i isprva sam pomislio:

"My children are prodigies!" (Laughter)

"Moja djeca su genijalci!" (Smijeh)

But then I noticed all their friends were like them,

Ali tada sam primijetio da su svi njihovi prijatelji poput njih,

so that was a bad theory.

dakle, to je bila loša teorija.

So I've started working with a few hundred kids,

Počeo sam raditi s nekoliko stotina djece

and I came to the conclusion

i došao do zaključka

that this is the first generation to come of age

da je to prva generacija koja je odrasla

in the digital age,

u digitalnom dobu,

to be bathed in bits.

okupana u bitovima.

I call them the Net Generation.

Ja ih zovem Net Generacijom.

I said, these kids are different.

Rekao sam, ova djeca su drugačija.

They have no fear of technology, because it's not there.

Ne boje se tehnologije jer ne znaju svijet bez nje.

It's like the air.

Ona je kao zrak.

It's sort of like, I have no fear of a refrigerator.

Slično tome kako se ja ne bojim hladnjaka.

And — (Laughter)

I — (smijeh)

And there's no more powerful force to change

I ne postoji moćnija sila koja bi mogla promijeniti

every institution than the first generation of digital natives.

sve institucije od prve generacije digitalnih starosjedioca.

I'm a digital immigrant.

Ja sam digitalni imigrant.

I had to learn the language.

Morao sam naučiti jezik.

The global economic crisis is opening up the world as well.

Globalna ekonomska kriza također otvara svijet.

Our opaque institutions from the Industrial Age,

Naše mutne institucije iz industrijskog doba,

everything from old models of the corporation,

sve od starih modela korporacija,

government, media, Wall Street,

vlada, medija i Wall Streeta

are in various stages of being stalled or frozen

u različitim su fazama zastoja, smrzavanja,

or in atrophy or even failing,

atrofiranja ili čak propadanja

and this is now creating a burning platform in the world.

i to stvara novi gorući problem u svijetu.

I mean, think about Wall Street.

Mislim, razmislite o Wall Streetu.

The core modus operandi of Wall Street almost brought down

Temeljni modus operandi Wall Streeta gotovo je srušio

global capitalism.

globalni kapitalizam.

Now, you know the idea of a burning platform,

Poznata vam je ideja gorućeg problema,

that you're somewhere where the costs of staying where you are

kada ste na točki gdje cijena ostajanja na mjestu

become greater than the costs of moving to something different,

postaje veća od cijene micanja na posve novo mjesto,

perhaps something radically different.

možda radikalno drugačije.

And we need to change

I mi moramo promijeniti

and open up all of our institutions.

i otvoriti sve naše institucije.

So this technology push,

Dakle, taj tehnološki poticaj,

a demographic kick from a new generation

demografski udarac nove generacije

and a demand pull from a new

i potražnja od strane novog

economic global environment

globalnog ekonomskog stanja

is causing the world to open up.

uzrokuje otvaranje svijeta.

Now, I think, in fact,

Zapravo, mislim da se

we're at a turning point in human history,

nalazimo u odlučujućem trenutku u ljudskoj povijesti,

where we can finally now rebuild

trenutku u kojem napokon možemo ponovno sagraditi

many of the institutions of the Industrial Age

mnoge institucije industrijskog doba

around a new set of principles.

oko novog seta principa.

Now, what is openness?

Što je otvorenost?

Well, as it turns out, openness

Pa, ispada da otvorenost

has a number of different meanings,

ima više značenja

and for each there's a corresponding principle

i za svako od njih postoji odgovarajući princip

for the transformation of

za transformaciju

civilization.

civilizacije.

The first is collaboration.

Prvi je suradnja.

Now, this is openness in the sense of the boundaries

To je otvorenost u smislu granica

of organizations becoming more porous and fluid

organizacija koje postaju porozne, tečne

and open.

i otvorene.

The guy in the picture here,

Ispričat ću vam priču

I'll tell you his story.

čovjeka na slici.

His name is Rob McEwen.

Zove se Rob McEwen.

I'd like to say, "I have this think tank, we scour the world

Volio bih reći: "Imam trust mozgova, pretražujemo svijet

for amazing case studies."

u potrazi za fascinantnim slučajevima za analizu."

The reason I know this story

Ovu priču znam

is because he's my neighbor. (Laughter)

zato što mi je on susjed. (Smijeh)

He actually moved across the street from us,

Doselio se u našu ulicu

and he held a cocktail party

i organizirao koktel zabavu

to meet the neighbors, and he says, "You're Don Tapscott.

kako bi upoznao susjede. I kaže: "Ti si Don Tapscott,

I've read some of your books."

pročitao sam neke od tvojih knjiga."

I said, "Great. What do you do?"

Ja sam rekao: "Super. Čime se baviš?"

And he says, "Well I used to be a banker

I on kaže: "Pa bio sam bankar,

and now I'm a gold miner."

a sada sam rudar."

And he tells me this amazing story.

Zatim mi ispriča tu fantastičnu priču.

He takes over this gold mine, and his geologists

Preuzeo je rudnik zlata, a njegovi geolozi

can't tell him where the gold is.

mu nisu mogli reći gdje je zlato.

He gives them more money for geological data,

Dao im je više novca za geološke podatke,

they come back, they can't tell

i vrativši se s tim podacima oni mu nisu mogli

him where to go into production.

reći gdje da započne proizvodnju.

After a few years, he's so frustrated he's ready

Nakon nekoliko godina, postao je toliko frustriran da je bio

to give up, but he has an epiphany one day.

spreman odustati, ali tada je jednog dana imao prosvjetljenje.

He wonders, "If my geologists don't know where the gold is,

Zamislio se: "Ako moji geolozi ne znaju gdje je zlato,

maybe somebody else does."

možda netko drugi zna."

So he does a "radical" thing.

Pa je učinio "radikalan" potez.

He takes his geological data,

Uzeo je svoje geološke podatke,

he publishes it and he holds a contest on the Internet

objavio ih i održao natječaj

called the Goldcorp Challenge.

"Goldcorp izazov" na Internetu.

It's basically half a million dollars in prize money

Zapravo je to bila nagrada od pola milijuna

for anybody who can tell me, do I have any gold,

za ikoga tko bi mogao reći ima li tamo zlata,

and if so, where is it? (Laughter)

i ako ima, gdje. (Smijeh)

He gets submissions from all around the world.

Dobio je prijave iz cijelog svijeta.

They use techniques that he's never heard of,

Korištene su tehnike za koje on nikad nije čuo,

and for his half a million dollars in prize money,

ali je za svojih pola milijuna nagrade

Rob McEwen finds 3.4 billion dollars worth of gold.

Rob McEwen našao 3.4. milijardi dolara vrijedno zlato.

The market value of his company

Tržišna je vrijednost njegove kompanije

goes from 90 million to 10 billion dollars,

između 90 milijuna i 10 milijardi dolara

and I can tell you, because he's my neighbor,

i mogu vam reći, zato što mi je susjed,

he's a happy camper. (Laughter)

da mu je lijepo u životu. (Smijeh)

You know, conventional wisdom says talent is inside, right?

Znate da nam konvencionalna mudrost govori da je talent unutar nas, zar ne?

Your most precious asset goes out the elevator every night.

Vaša najdragocjenija imovina svaku večer izlazi iz dizala.

He viewed talent differently.

On je na talent gledao drugačije.

He wondered, who are their peers?

Zapitao se, tko su njihovi kolege?

He should have fired his geology department, but he didn't.

Trebao je otpustiti svoj geološki odjel, ali nije.

You know, some of the best submissions

Znate, neki od najboljih prijedloga

didn't come from geologists.

nisu došli od geologa.

They came from computer scientists, engineers.

Došli su od računalnih stručnjaka, inžinjera.

The winner was a computer graphics company

Pobjednik je bila tvrtka za kompjutersku animaciju

that built a three dimensional model of the mine

koja je napravila trodimenzionalni model rudnika

where you can helicopter underground

gdje se helikopterom možete spustiti dolje

and see where the gold is.

i vidjeti gdje je zlato.

He helped us understand that social media's becoming

Pomogao nam je uvidjeti da društveni mediji postaju

social production.

društveni proizvod.

It's not about hooking up online.

To nije samo spajanje preko mreže.

This is a new means of production in the making.

Tu su u nastajanju novi načini proizvodnje.

And this Ideagora that he created, an open market, agora,

I ta Ideagora ideja koju je on stvorio, otvoreno tržište

for uniquely qualified minds,

za specijalno kvalificirane umove,

was part of a change, a profound change in the deep structure

bila je dio promjene, dalekovidne promjene u unutarnjim strukturama

and architecture of our organizations,

i arhitekturi naših organizacija

and how we sort of orchestrate capability to innovate,

i toga kako mi na neki način orkestriramo sposobnosti za inovaciju,

to create goods and services,

stvaranje dobara i usluga,

to engage with the rest of the world,

da bi se angažirali s ostatkom svijeta,

in terms of government, how we create public value.

u smislu vlade, kako stvaramo društvene vrijednosti.

Openness is about collaboration.

Otvorenost je povezana sa suradnjom.

Now secondly, openness is about transparency.

Također, otvorenost je povezana sa transparentnošću.

This is different. Here, we're talking about the communication

To je drugačije. Ovdje govorimo o komuniciranju

of pertinent information to stakeholders of organizations:

relevantnih informacija između ljudi u organizacijama:

employees, customers, business partners, shareholders,

zaposlenika, klijenata, poslovnih partnera, dioničara,

and so on.

itd.

And everywhere, our institutions are becoming naked.

I posvuda naše organizacije bivaju ogoljene.

People are all bent out of shape about WikiLeaks,

Svi su se uzbunili zbog WikiLeaksa,

but that's just the tip of the iceberg.

ali to je samo vrh ledenjaka.

You see, people at their fingertips now, everybody,

Vidite, ljudi sada nadohvat ruke, svi,

not just Julian Assange,

ne samo Julian Assange,

have these powerful tools for finding out what's going on,

imaju te moćne alate za otkrivanje toga što se događa,

scrutinizing, informing others,

razmatranje, informiranje drugih,

and even organizing collective responses.

čak i organiziranje kolektivnih odgovora.

Institutions are becoming naked,

Institucije postaju gole,

and if you're going to be naked,

i ako ćete biti goli,

well, there's some corollaries that flow from that.

iz toga proizlaze neke posljedice.

I mean, one is,

Mislim, jedna je

fitness is no longer optional. (Laughter)

ta da fitness više nije izboran. (Smijeh)

You know? Or if you're going to be naked, you'd better get buff.

Razumijete? Ako ćete biti goli, bolje da se dovedete u formu.

Now, by buff I mean, you need to have good value,

Kada kažem da se dovedete u formu, mislim na to da morate imati dobre vrijednosti,

because value is evidenced like never before.

jer vrijednost je očita kao nikad prije.

You say you have good products.

Kažete da imate dobre proizvode.

They'd better be good.

I bolje da budu dobri.

But you also need to have values.

Ali morate imati i vrijednosti.

You need to have integrity as part of your bones

Morate imati integritet kao dio svojih kosti

and your DNA as an organization,

i svoj DNK kao organizacija,

because if you don't, you'll be unable to build trust,

jer ako ga nemate nećete moći stvarati povjerenje,

and trust is a sine qua non of this new network world.

a povjerenje je uvjet bez kojeg se ne može u ovom novom umreženom svijetu.

So this is good. It's not bad.

Dakle, to je dobro. Nije loše.

Sunlight is the best disinfectant.

Sunčeva svjetlost je najbolje dezinfekcijsko sredstvo.

And we need a lot of sunlight in this troubled world.

A mi trebamo jako puno sunčeve svjetlosti u ovom problematičnom svijetu.

Now, the third meaning and corresponding principle

Treće značenje i njemu pridružen princip

of openness is about sharing.

otvorenosti povezan je s dijeljenjem.

Now this is different than transparency.

To se razlikuje od transparentnosti.

Transparency is about the communication of information.

Transparentnost je povezana s protokom informacija.

Sharing is about giving up assets, intellectual property.

Dijeljenje je povezano s predajom dobara, intelektualnog vlasništva.

And there are all kinds of famous stories about this.

O tome postoje mnoge poznate priče.

IBM gave away 400 million dollars of software

IBM je darovao 400 milijuna dolara softwarea

to the Linux movement, and that gave them

Linux pokretu i to im se

a multi-billion dollar payoff.

vratilo u milijardama.

Now, conventional wisdom says,

Konvencionalna mudrost govori:

"Well, hey, our intellectual property belongs to us,

"Pa gle, naše intelektualno vlasništvo pripada nama

and if someone tries to infringe it, we're going to get out

i ako ga netko pokuša prisvojiti mi ćemo nazvati

our lawyers and we're going to sue them."

svoje odvjetnike i tužit ćemo ih."

Well, it didn't work so well for the record labels, did it?

Pa, to nije pomoglo diskografskim kućama, zar ne?

I mean, they took — They had a technology disruption,

Oni su uzeli — imali su zlouporabu tehnologije

and rather than taking a business model innovation

i umjesto preuzimanja inovativnog poslovnog modela

to correspond to that, they took and sought a legal solution

koji će tome odgovarati, oni su uzeli i legalno rješenje

and the industry that brought you Elvis and the Beatles

pa industrija koja je donijela Elvisa i Beatlese

is now suing children

sada tuži djecu

and is in danger of collapse.

i na rubu je kolapsa.

So we need to think differently about intellectual property.

Dakle, moramo drugačije razmišljati o intelektualnom vlasništvu.

I'll give you an example.

Dat ću vam primjer.

The pharmaceutical industry is in deep trouble.

Farmaceutska industrija u velikim je problemima.

First of all, there aren't a lot of big inventions

Prije svega, nema puno velikih inovacija

in the pipeline, and this is a big problem for human health,

u pričuvi i to je velik problem za ljudsko zdravlje,

and the pharmaceutical industry has got a bigger problem,

a farmaceutska industrija ima i veći problem.

that they're about to fall off something

Ona će uskoro pasti s nečega što se zove

called the patent cliff.

"litica izuma".

Do you know about this?

Jeste li čuli za to?

They're going to lose 20 to 35 percent of their revenue

Izgubit će 20 do 35% svojih prihoda

in the next 12 months.

u sljedećih 12 mjeseci.

And what are you going to do,

I što ćete napraviti,

like, cut back on paper clips or something? No.

smanjiti potrošnju spajalica ili tako nešto? Ne.

We need to reinvent the whole model of scientific research.

Trebamo novi model znanstvenog istraživanja.

The pharmaceutical industry needs to place assets

Farmaceutske tvrtke moraju staviti svoja dobra

in a commons. They need to start sharing precompetitive research.

u javno dobro. Moraju početi dijeliti preliminarna istraživanja.

They need to start sharing

Moraju početi dijeliti

clinical trial data,

podatke iz kliničkih studija

and in doing so, create a rising tide that could lift all boats,

i tako stvoriti plimu koja će podići sve brodove,

not just for the industry but

ne samo za industriju,

for humanity.

već za čovječanstvo.

Now, the fourth meaning

Četvrto značenje

of openness,

otvorenosti

and corresponding principle, is about empowerment.

i odgovarajući princip govori o osnaživanju.

And I'm not talking about the motherhood sense here.

Ovdje nije riječ o majčinskom smislu osnaživanja.

Knowledge and intelligence is power,

Znanje i inteligencija su moć

and as it becomes more distributed, there's a

i kako bivaju sve više dijeljene dolazi do

concomitant distribution

prateće distribucije

and decentralization and disaggregation of power

i decentralizacije i rasipanja moći

that's underway in the world today.

koje se događaju u svijetu danas.

The open world is bringing freedom.

Otvoren svijet donosi slobodu.

Now, take the Arab Spring.

Uzmite Arapsko proljeće.

The debate about the role of social media

Debata o ulozi društvenih medija

and social change has been settled.

i društvenim promjenama je završila.

You know, one word: Tunisia.

Znate, jedna riječ: Tunis.

And then it ended up having a whole bunch of other words too.

I na kraju je tu bilo i mnoštvo drugih riječi.

But in the Tunisian revolution,

Revoluciju u Tunisu

the new media didn't cause the revolution;

nisu izazvali novi mediji;

it was caused by injustice.

izazvala ju je nepravda.

Social media didn't create the revolution;

Društveni mediji nisu stvorili revoluciju;

it was created by a new generation of young people

stvorila ju je nova generacija mladih ljudi

who wanted jobs and hope and

koji su htjeli posao i nadu i

who didn't want to be treated as subjects anymore.

nisu više htjeli biti tretirani kao podanici.

But just as the Internet drops transaction and collaboration

Ali baš kao što Internet smanjuje cijenu transakcija i suradnji

costs in business and government,

u gospodarstvu i politici,

it also drops the cost of dissent, of rebellion,

tako smanjuje i cijenu neslaganja, pobune

and even insurrection

pa čak i organiziranog ustanka

in ways that people didn't understand.

na način koji ljudi nisu razumjeli.

You know, during the Tunisian revolution,

Znate, tijekom revolucije u Tunisu,

snipers associated with the regime were killing

snajperi povezani s režimom na ulici su ubijali

unarmed students in the street.

nenaoružane studente.

So the students would take their mobile devices,

Studenti su tada uzeli svoje mobitele,

take a picture, triangulate the location,

fotografirali i triangulirali lokaciju

send that picture to friendly military units,

te poslali tu sliku prijateljskim vojnim jedinicama

who'd come in and take out the snipers.

koje bi došle i uklonile snajperiste.

You think that social media is about hooking up online?

Mislite da su društveni mediji samo za spajanje na Internet?

For these kids, it was a military tool

Za tu djecu, to je bilo vojno sredstvo

to defend unarmed people from murderers.

za obranu nenaoružanih ljudi.

It was a tool of self-defense.

Za njih je to bilo sredstvo samoobrane.

You know, as we speak today, young people

Dok danas pričamo, mlade ljude

are being killed in Syria,

ubijaju u Siriji

and up until three months ago,

i do prije tri mjeseca,

if you were injured on the street,

ako biste bili ozlijeđeni na ulici,

an ambulance would pick you up,

hitna pomoć bi vas pokupila

take you to the hospital, you'd go in, say, with a broken leg,

i odvezla u bolnicu. Došli biste, recimo, sa slomljenom nogom,

and you'd come out with a bullet in your head.

i izašli biste s metkom u glavi.

So these 20-somethings created

Ti su dvadesetogodišnjaci stvorili

an alternative health care system,

alternativni medicinski sustav.

where what they did is they used Twitter and basic

Oni su koristili Twitter i osnovna

publicly available tools that when someone's injured,

javno dostupna sredstva kako bi kada netko bude ozlijeđen,

a car would show up, it would pick them up,

auto došao po njih i odvezao ih

take them to a makeshift medical clinic, where you'd get

u improviziranu kliniku gdje bi

medical treatment, as opposed to being executed.

bili izliječeni, a ne smaknuti.

So this is a time of great change.

Dakle, ovo je vrijeme velikih promjena.

Now, it's not without its problems.

Nije to bez svojih problema.

Up until two years ago,

Do prije dvije godine,

all revolutions in human history had a leadership,

sve su revolucije u ljudskoj povijesti imale vodstvo,

and when the old regime fell, the leadership

i kada bi stari režim pao, vodstvo

and the organization would take power.

revolucije bi preuzelo.

Well, these wiki revolutions happen so fast

Ove wiki revolucije događaju se tako brzo

they create a vacuum, and

i stvaraju vakuum, a

politics abhors a vacuum,

politika se užasava vakuuma,

and unsavory forces can fill that,

koji mogu popuniti nemoralne sile,

typically the old regime,

obično stari režim,

or extremists, or fundamentalist forces.

ili ekstremisti, ili fundamentalisti.

You can see this playing out today in Egypt.

Možete vidjeti kako se to sada odigrava u Egiptu.

But that doesn't matter,

Ali to nije važno,

because this is moving forward.

jer se pomičemo naprijed.

The train has left the station. The cat is out of the bag.

Vlak je napustio kolodvor. Istina je na vidjelu.

The horse is out of the barn. Help me out here, okay?

Konj je izvan staje. Pomozite mi, može?

(Laughter) The toothpaste is out of the tube.

(Smijeh) Pasta je izvan tube.

I mean, we're not putting this one back.

Mislim, ne vraćamo se natrag.

The open world is bringing empowerment and freedom.

Otvoreni svijet donosi osnaženje i slobodu.

I think, at the end of these four days,

Mislim da ćete na kraju ova četiri dana zaključiti

that you'll come to conclude that the arc of history

da je tijek povijesti pozitivan

is a positive one, and it's towards openness.

i da vodi otvorenosti.

If you go back a few hundred years,

Ako se vratite unatrag nekoliko stotina godina,

all around the world it was a very closed society.

diljem svijeta društvo je bilo veoma zatvoreno.

It was agrarian, and the means of production

Bilo je agrarno, a to znači da je način produkcije

and political system was called feudalism, and knowledge

i politički sistem bio feudalizam, a znanje

was concentrated in the church and the nobility.

je bilo koncentrirano u crkvi i plemstvu.

People didn't know about things.

Ljudi nisu znali o stvarima.

There was no concept of progress.

Nije postojao koncept napretka.

You were born, you lived your life and you died.

Rodili ste se, živjeli ste svoj život i onda umrli.

But then Johannes Gutenberg came along with his great invention,

Ali tada je Johannes Gutenberg došao sa svojim izvrsnim izumom

and, over time, the society opened up.

i, s vremenom, društvo se otvorilo.

People started to learn about things, and when they did,

Ljudi su počeli učiti stvari, i kako su to radili,

the institutions of feudal society appeared

institucije feudalnog društva počele su

to be stalled, or frozen, or failing.

stagnirati i propadati.

It didn't make sense for the church to be responsible

Nije imalo smisla da crkva bude odgovorna

for medicine when people had knowledge.

za medicinu kada su ljudi imali znanje.

So we saw the Protestant Reformation.

Pa smo vidjeli protestantsku reformaciju.

Martin Luther called the printing press

Martin Luther nazvao je stroj za printanje

"God's highest act of grace."

"Božjim najvećim činom milosti".

The creation of a corporation, science, the university,

Stvaranje korporacije, znanosti, sveučilišta,

eventually the Industrial Revolution,

na kraju i industrijska revolucija

and it was all good.

i to je sve bilo dobro.

But it came with a cost.

Ali došlo je uz svoju cijenu.

And now, once again, the technology genie

I sada, duh tehnologije

is out of the bottle, but this time it's different.

opet je izašao iz boce, ali ovaj put je drugačije.

The printing press gave us access to the written word.

Tiskarski stroj dao nam je pristup pisanoj riječi.

The Internet enables each of us to be a producer.

Internet svakom od nas omogućuje proizvodnju.

The printing press gave us access to recorded knowledge.

Tiskarski stroj dao nam je pristup zabilježenom znanju.

The Internet gives us access,

Internet nam je dao pristup

not just to information and knowledge, but

ne samo informacijama i znanju, već

to the intelligence contained in the crania of other people

inteligenciji drugih ljudi

on a global basis.

na globalnoj razini.

To me, this is not an information age,

Za mene ovo nije doba informacija,

it's an age of networked intelligence.

već vrijeme umrežene inteligencije.

It's an age of vast promise,

To je doba velikog obećanja,

an age of collaboration,

doba suradnje,

where the boundaries of our organizations are changing,

kada se mijenjaju granice naših organizacija,

of transparency, where sunlight

doba transparentnosti, kada sunčeva svijetlost

is disinfecting civilization,

dezinficira civilizaciju,

an age of sharing and understanding

doba dijeljenja i razumijevanja

the new power of the commons,

nove moći zajedničkog.

and it's an age of empowerment

To je doba osnaženja

and of freedom.

i slobode.

Now, what I'd like to do is,

Sada bih, za kraj,

to close, to share with you

volio s vama podijeliti

some research that I've been doing.

neka istraživanja kojima se bavim.

I've tried to study all kinds of organizations

Pokušavao sam promatrati razne vrste organizacija

to understand what the future might look like,

kako bih razumio kako bi budućnost mogla izgledati,

but I've been studying nature recently.

ali nedavno sam proučavao i prirodu.

You know, bees come in swarms

Znate, pčele se javljaju u rojevima,

and fish come in schools.

a ribe u jatima.

Starlings, in the area around Edinburgh,

Čvorci, u području oko Edinburgha,

in the moors of England,

u engleskim močvarama,

come in something called a murmuration,

javljaju se u nečemu zvanom "žamorenje",

and the murmuration refers to the murmuring of the wings

naziv se odnosi na žamor krila ptica.

of the birds, and throughout the day the starlings

Tijekom dana čvorci se rašire

are out over a 20-mile radius

u radijusu od otprilike 32 kilometra

sort of doing their starling thing.

dok rade što već rade.

And at night they come together

Navečer se sastanu

and they create one of the most spectacular things

i stvaraju jednu od najspektakularnijih stvari

in all of nature,

u cijeloj prirodi,

and it's called a murmuration.

i to se zove „žamorenje“.

And scientists that have studied this have said

Znanstvenici koji su to proučavali kažu

they've never seen an accident.

da nikad nisu vidjeli nezgodu.

Now, this thing has a function.

Ta stvar ima funkciju.

It protects the birds.

Štiti ptice.

You can see on the right here,

Možete vidjeti s desna

there's a predator being chased away by the collective power

da je predator potjeran kolektivnom moći

of the birds, and apparently this is a frightening thing

ptica, i izgleda da je to zastrašujuća stvar

if you're a predator of starlings.

ako napadate čvorke.

And there's leadership,

I postoji vodstvo,

but there's no one leader.

ali ne postoji jedan vođa.

Now, is this some kind of fanciful analogy,

Je li ovo jedna čudnovata analogija

or could we actually learn something from this?

ili bismo zapravo iz toga mogli nešto naučiti?

Well, the murmuration functions to record

"Žamorenje" funkcionira na

a number of principles,

mnogo principa,

and they're basically the principles that

a to su zapravo principi

I have described to you today.

koje sam danas opisao.

This is a huge collaboration.

To je velika suradnja.

It's an openness, it's a sharing

To je otvorenost, dijeljenje

of all kinds of information, not just about location

raznih vrsta informacija, ne samo o lokaciji,

and trajectory and danger and so on, but about food sources.

putanji i opasnosti i slično, već o izvorima hrane.

And there's a real sense of interdependence,

I postoji pravi osjećaj međusobne ovisnosti;

that the individual birds somehow understand

individualne ptice nekako razumiju

that their interests are in the interest of the collective.

da su njihovi interesi u interesu kolektiva.

Perhaps like we should understand

Možda bismo tako i mi trebali razumijeti

that business can't succeed

da posao ne može uspijeti

in a world that's failing.

u svijetu koji gubi snagu.

Well, I look at this thing,

Promatram to

and I get a lot of hope.

i dobivam puno nade.

Think about the kids today in the Arab Spring, and

Pomislite na današnju djecu u Arapskom proljeću

you see something like this that's underway.

i vidjet ćete da se tako nešto sprema.

And imagine, just consider this idea, if you would:

I zamislite, samo uzmite u obzir ovu ideju, ako želite:

What if we could connect ourselves in this world

Što ako bismo se u ovom svijetu mogli povezati

through a vast network of air and glass?

kroz razgranatu mrežu zraka i stakla?

Could we go beyond just sharing information and knowledge?

Bismo li mogli ići dalje od dijeljenja informacija i znanja?

Could we start to share our intelligence?

Bismo li mogli početi dijeliti našu inteligenciju?

Could we create some kind of

Bismo li mogli stvoriti nekakvu vrstu

collective intelligence

kolektivne inteligencije

that goes beyond an individual or a group or a team

koja ide iznad individualca, grupe ili tima

to create, perhaps, some kind of consciousness

da bi se stvorila možda nekakva vrsta svijesti

on a global basis?

na globalnoj bazi?

Well, if we could do this, we could attack some big problems in the world.

Kada bismo to mogli, mogli bismo se boriti s nekim velikim svjetskim problemima.

And I look at this thing,

Gledam to,

and, I don't know, I get a lot of hope that maybe this

i ne znam, dobijem nadu da će možda

smaller, networked, open world

taj manji, umrežen i otvoren svijet

that our kids inherit might be a better one, and that

koji će naša djeca naslijediti možda biti bolji

this new age of networked intelligence could be

i da bi ovo novo doba umrežene inteligencije

an age of promise fulfilled

moglo biti doba ispunjenog obećanja

and of peril unrequited.

i neostvarene prijetnje.

Let's do this. Thank you.

Idemo to ostvariti. Hvala Vam.

(Applause)

(Pljesak)