Bran Ferren: To create for the ages, let's combine art and engineering

Prevodilac: Stefan Zrnović Lektor: Mile Živković

Good morning.

Dobro jutro.

When I was a little boy,

Kada sam bio mali dečak,

I had an experience that changed my life,

doživeo sam iskustvo koje mi je promenilo život,

and is in fact why I'm here today.

i to je zapravo razlog zbog kojeg sam ovde.

That one moment

Taj jedan momenat

profoundly affected how I think about

duboko je uticao na moj način razmišljanja

art, design and engineering.

o umetnosti, dizajnu i inženjerstvu.

As background, I was fortunate enough to grow up

Da objasnim, bio sam te sreće da odrastam

in a family of loving and talented artists

u porodici dragih i talentovanih umetnika

in one of the world's great cities.

u jednom od najvećih svetskih gradova.

My dad, John Ferren, who died when I was 15,

Moj otac, Džon Feren, koji je umro kada sam imao 15 godina,

was an artist by both passion and profession,

bio je umetnik po strasti i profesiji,

as is my mom, Rae.

kao i moja majka, Rej.

He was one of the New York School

Bio je jedan od apstraktnih ekspresionista

abstract expressionists who,

njujošrke škole koji je

together with his contemporaries,

zajedno sa svojim savremenicima

invented American modern art,

osmislio američku modernu umetnost

and contributed to moving the American zeitgeist

i doprineo pomeranju američkog duha vremena

towards modernism in the 20th century.

prema modernizmu u 20. veku.

Isn't it remarkable that, after thousands of years

Zar nije fascinantno da nakon hiljada godina

of people doing mostly representational art,

koliko su ljudi radili uglavnom na reprezentativnoj umetnosti,

that modern art, comparatively speaking,

moderna umetnost, poređenja radi,

is about 15 minutes old,

je oko 15 minuta stara

yet now pervasive.

i sad još više prodorna.

As with many other important innovations,

Kao i kod mnogih važnih inovacija,

those radical ideas required no new technology,

te radikalne ideje nisu zahtevale novu tehnologiju,

just fresh thinking and a willingness to experiment,

već samo sveže razmišljanje i volju za eksperimentisanjem,

plus resiliency in the face of near-universal criticism

kao i otpornost na skoro univerzalni kriticizam

and rejection.

i odbijanje.

In our home, art was everywhere.

Umetnost je bila svuda u našem domu.

It was like oxygen,

Bila je poput kiseonika,

around us and necessary for life.

oko nas i neophodna za život.

As I watched him paint,

Dok sam ga gledao kako slika,

Dad taught me that art

otac me je naučio da umetnost

was not about being decorative,

ne znači biti dekorativan,

but was a different way of communicating ideas,

već različit način komuniciranja idejama,

and in fact one that could bridge the worlds

i zapravo jedan od načina kojim možemo premostiti svetove

of knowledge and insight.

znanja i opažanja.

Given this rich artistic environment,

U ovom bogatom umetničkom okruženju,

you'd assume that I would have been compelled

pretpostavili biste da sam bio prinuđen

to go into the family business,

da se bavim porodičnim poslom,

but no.

ali ne.

I followed the path of most kids

Pratio sam put većine dece

who are genetically programmed

koja su genetički programirana

to make their parents crazy.

da izluđuju svoje roditelje.

I had no interest in becoming an artist,

Nije me zanimalo da postanem umetnik,

certainly not a painter.

pogotovo ne slikar.

What I did love was electronics and machines --

Ja sam voleo elektroniku i mašine -

taking them apart, building new ones,

njihovo rastavljanje, pravljenje novih,

and making them work.

i osposobljavanje da funkcionišu.

Fortunately, my family also had engineers in it,

Srećom, moja porodica takođe je imala inženjere

and with my parents,

i pored roditelja,

these were my first role models.

ovo su bili moji prvi uzori.

What they all had in common

Svima je zajedničko bilo

was they worked very, very hard.

to da su radili veoma naporno.

My grandpa owned and operated a sheet metal

Moj deda je držao i koordinisao fabriku

kitchen cabinet factory in Brooklyn.

metalnih kuhinjskih limova u Bruklinu.

On weekends, we would go together to Cortlandt Street,

Vikendom bismo išli svi u ulicu Kortland,

which was New York City's radio row.

koja je bila njujorška radio baza.

There we would explore massive piles

Tamo bismo istraživali ogromne komade

of surplus electronics,

ostataka elektronike

and for a few bucks bring home treasures

i za nekoliko dolara bismo donosili blago

like Norden bombsights

poput Nordenove nišanske sprave

and parts from the first IBM tube-based computers.

i delova prvih IBM kompjutera na bazi cevčica.

I found these objects both useful and fascinating.

Smatrao sam ove predmete i korisnim i očaravajućim.

I learned about engineering and how things worked,

Učio sam o inženjerstvu i kako stvari funkcionišu,

not at school

ne u školi

but by taking apart and studying

već rastavljajući i proučavajući

these fabulously complex devices.

ove čudesno kompleksne aparate.

I did this for hours every day,

Satima sam se time bavio svakog dana

apparently avoiding electrocution.

očigledno izbegavajući strujni udar.

Life was good.

Život je bio dobar.

However, every summer, sadly,

Ipak, svakog leta, nažalost,

the machines got left behind

mašine su ostajale

while my parents and I traveled overseas

dok smo moji roditelji i ja putovali preko okeana

to experience history, art and design.

da iskusimo istoriju, umetnost i dizajn.

We visited the great museums and historic buildings

Posetili smo velike muzeje i istorijske objekte

of both Europe and the Middle East,

Evrope i Bliskog istoka,

but to encourage my growing interest

ali kako bi podstakli moje rastuće interesovanje

in science and technology,

za nauku i tehnologiju,

they would simply drop me off in places

oni bi me jednostavno ostavljali u mestima

like the London Science Museum,

poput Londonskog naučnog muzeja

where I would wander endlessly for hours by myself

gde sam beskrajno lutao sam satima,

studying the history of science and technology.

proučavajući istoriju nauke i tehnologije.

Then, when I was about nine years old,

Potom, kada sam imao oko 9 godina,

we went to Rome.

otišli smo u Rim.

On one particularly hot summer day,

Jednog posebno toplog letnjeg dana,

we visited a drum-shaped building that from the outside

posetili smo zgradu u obliku bubnja koja spolja

was not particularly interesting.

nije naročito bila zanimljiva.

My dad said it was called the Pantheon,

Moj otac je rekao da se zove Panteon,

a temple for all of the gods.

hram svih bogova.

It didn't look all that special from the outside,

Spolja nije izgledao baš posebno,

as I said, but when we walked inside,

kao što sam rekao, ali kada sam ušao unutra,

I was immediately struck by three things:

momentalno sam bio privučen trima stvarima:

First of all, it was pleasantly cool

pre svega, bilo je prijatno hladno

despite the oppressive heat outside.

uprkos teškoj vrućini napolju.

It was very dark, the only source of light

Bilo je veoma mračno, a jedini izvor svetla

being an big open hole in the roof.

bio je velika otvorena rupa na krovu.

Dad explained that this wasn't a big open hole,

Otac mi je objasnio da to nije velika otvorena rupa,

but it was called the oculus,

već se zove okulus,

an eye to the heavens.

oko prema raju.

And there was something about this place,

I bilo je nešto u vezi sa tim mestom,

I didn't know why, that just felt special.

nisam znao zašto, ali je delovalo posebno.

As we walked to the center of the room,

Kako smo hodali ka centru prostorije,

I looked up at the heavens through the oculus.

pogledao sam gore prema raju kroz okulus.

This was the first church that I'd been to

Ovo je bila prva crkva u kojoj sam bio

that provided an unrestricted view

a koja je pružala neometan pogled

between God and man.

između boga i čoveka.

But I wondered, what about when it rained?

Ali sam se pitao, šta se dešava kad pada kiša?

Dad may have called this an oculus,

Tata je možda zvao ovo okulus,

but it was, in fact, a big hole in the roof.

ali je to zapravo bila velika rupa u krovu.

I looked down and saw floor drains

Pogledao sam dole i video podnu drenažu

had been cut into the stone floor.

isečenu u kameni pod.

As I became more accustomed to the dark,

Kako sam se navikavao na mrak,

I was able to make out details of the floor

mogao sam da razlikujem detalje poda

and the surrounding walls.

i zidova oko sebe.

No big deal here, just the same statuary stuff

Nema tu ničega posebnog, iste vajarske stvari

that we'd seen all over Rome.

koje sam viđao širom Rima.

In fact, it looked like the Appian Way

Zapravo, izgledalo je kao da se

marble salesman showed up

prodavac mermera Apijskog puta pojavio

with his sample book, showed it to Hadrian,

sa prospektom, pokazao ga Hadrijanu,

and Hadrian said, "We'll take all of it."

a on je rekao: "Uzećemo sve."

(Laughter)

(Smeh)

But the ceiling was amazing.

Ali je plafon bio zadivljujuć.

It looked like a Buckminster Fuller geodesic dome.

Izgledao je kao geodezijska kupola instituta Bakminster Fuler

I'd seen these before,

koji sam ranije video,

and Bucky was friends with my dad.

i Baki je prijatelj moga oca.

It was modern, high-tech, impressive,

Bio je moderan, impresivan, visokotehnološki

a huge 142-foot clear span

ogromni luk od 43 metara

which, not coincidentally, was exactly its height.

što mu je i bila visina, ne baš slučajno.

I loved this place.

Voleo sam to mesto.

It was really beautiful and unlike anything I'd ever seen before,

Bilo je zaista prelepo i različito od bilo čega što sam ikada video

so I asked my dad, "When was this built?"

pa sam pitao oca: "Kada je ovo izgrađeno?"

He said, "About 2,000 years ago."

Rekao je: "Pre oko 2000 godina."

And I said, "No, I mean, the roof."

Rekao sam: "Ne, mislim na krov."

You see, I assumed that this was a modern roof

Pretpostavio sam da je to moderan krov

that had been put on because the original

koji je stavljen jer je prvobitni

was destroyed in some long-past war.

uništen u nekom davno održanom ratu.

He said, "It's the original roof."

Rekao je: "To je originalni krov."

That moment changed my life,

Taj momenat mi je promenio život

and I can remember it as if it were yesterday.

i mogu da se setim toga kao da je bilo juče.

For the first time, I realized people were smart

Po prvi put, shvatio sam da su ljudi bili pametni

2,000 years ago. (Laughter)

pre 2000 godina. (Smeh)

This had never crossed my mind.

Ovo mi nikada nije palo na pamet.

I mean, to me, the pyramids at Giza,

Za mene su piramide u Gizi

we visited those the year before,

koje smo posetili godinu dana ranije

and sure they're impressive, nice enough design,

svakako bile impresivne i dovoljno izdizajnirane

but look, give me an unlimited budget,

ali ako biste mi dali neograničeni budžet,

20,000 to 40,000 laborers, and about 10 to 20 years

20 000 do 40 000 radnika i oko 10 do 20 godina

to cut and drag stone blocks across the countryside,

kako bi isekli i dovukli kamene blokove preko cele zemlje,

and I'll build you pyramids too.

i ja bih mogao da izgradim piramide.

But no amount of brute force

Ali nikakva količina grube snage

gets you the dome of the Pantheon,

ne može da stvori kupolu Panteona,

not 2,000 years ago, nor today.

kako ni pre 2000 godina, tako ni danas.

And incidentally, it is still the largest

Usput, to je još uvek najveća

unreinforced concrete dome that's ever been built.

neojačana betonska kupola koja je ikada napravljena.

To build the Pantheon took some miracles.

Da bi se napravio Panteon, trebala su da se dese čuda.

By miracles, I mean things that are

Pod čudima mislim na stvari koje su

technically barely possible,

u suštini tehnički jedva moguće,

very high-risk, and might not be

visoko rizične i zapravo ne bi mogao

actually accomplishable at this moment in time,

niko da ih postigne danas,

certainly not by you.

pogotovo ne vi.

For example, here are some of the Pantheon's miracles.

Na primer, ovde su neka od čuda Panteona.

To make it even structurally possible,

Da bi bio strukturno moguć,

they had to invent super-strong concrete,

morali su da izmisle izrazito jak beton,

and to control weight,

i da kontrolišu težinu,

varied the density of the aggregate

varirajući gustinu agregata

as they worked their way up the dome.

dok su je gradili uvis.

For strength and lightness, the dome structure

Za snagu i lakoću, struktura kupole

used five rings of coffers,

je koristila 5 prstenova pasorpcionih ploča,

each of diminishing size,

svaka manja od sledeće,

which imparts a dramatic forced perspective

što dizajnu daje

to the design.

dramatičnu snažnu perspektivu.

It was wonderfully cool inside

Bilo je izuzetno hladno unutra,

because of its huge thermal mass,

zbog njegove velike termalne mase,

natural convection of air rising up

prirodne konvekcije vazduha koji se izdiže

through the oculus,

kroz okulus,

and a Venturi effect when wind blows across

i Venturijevog efekta kada vetar duva

the top of the building.

preko krova zgrade.

I discovered for the first time that light itself

Otkrio sam po prvi put da svetlo samo po sebi

has substance.

ima suštinu.

The shaft of light beaming through the oculus

Ovaj snop svetlosti koji zrači kroz okulus

was both beautiful and palpable,

bio je i prelep i opipljiv

and I realized for the first time

i shvatio sam po prvi put

that light could be designed.

da svetlo može da se dizajnira.

Further, that of all of the forms of design,

Štaviše, sve vrste dizajna,

visual design,

vizuelnog dizajna,

they were all kind of irrelevant without it,

bile su nebitne bez njega,

because without light, you can't see any of them.

jer bez svetla ne možete videti bilo koje od njih.

I also realized that I wasn't the first person

Takođe sam shvatio da nisam prva osoba

to think that this place was really special.

koja misli da je to mesto istinski posebno.

It survived gravity, barbarians, looters, developers

Preživljavalo je gravitaciju, varvare, pljačkaše, graditelje

and the ravages of time to become

i pustoš vremena

what I believe is the longest

i verujem da je najduže

continuously occupied building in history.

okupirana zgrada u jednom vremenskom nizu u istoriji.

Largely because of that visit,

Velikim delom zbog te posete,

I came to understand that,

počeo sam da shvatam da,

contrary to what I was being told in school,

uprkos onome što mi je rečeno u školi,

the worlds of art and design

svetovi umetnosti i dizajna

were not, in fact, incompatible

zapravo nisu neusaglašeni

with science and engineering.

sa naukom i inženjerstvom.

I realized, when combined,

Shvatio sam da kada ih kombinujete

you could create things that were amazing

možete stvoriti stvari koje su fantastične

that couldn't be done in either domain alone.

i koje ne mogu biti urađene u bilo kojoj od tih oblasti pojedinačno.

But in school, with few exceptions,

Ali u školi, uz nekoliko izuzetaka,

they were treated as separate worlds,

oni su bili tretirani kao razdvojeni svetovi,

and they still are.

i dalje su.

My teachers told me that I had to get serious

Nastavnici su mi rekli da moram da se uozbiljim

and focus on one or the other.

i fokusiram na jednu ili drugu oblast.

However, urging me to specialize

Ipak, podsticanje da se specijalizujem

only caused me to really appreciate those polymaths

je samo uzrokovalo da istinski cenim svestranost

like Michelangelo, Leonardo da Vinci,

ljudi poput Mikelanđela, Leonarda da Vinčija,

Benjamin Franklin,

Bendžanima Frenklina,

people who did exactly the opposite.

ljudi koji su radili potpuno suprotno.

And this led me to embrace

Ovo me je podstaklo da obuhvatim

and want to be in both worlds.

oba sveta i da želim da budem deo njih.

So then how do these projects of unprecedented creative vision and technical complexity

Kako su se onda ovi projekti presudne kreativne vizije i tehničke kompleksnosti

like the Pantheon actually happen?

poput Panteona zapravo dogodili?

Someone themselves, perhaps Hadrian,

Nekome od njih, možda Hadrijanu,

needed a brilliant creative vision.

trebala je briljantna kreativna vizija.

They also needed the storytelling and leadership skills

Trebale su im i narativne i liderske sposobnosti

necessary to fund and execute it,

neophodne da ih finansiraju i izvedu,

and a mastery of science and technology

i savršenstvo nauke i tehnologije

with the ability and knowhow

sa mogućnostima i znanjem

to push existing innovations even farther.

da pomere postojeće inovacije napred.

It is my belief that to create these rare game changers

Verujem da je potrebno da izvedete makar pet čuda

requires you to pull off at least five miracles.

kako bi stvorili ove retke revolucionarne momente.

The problem is, no matter how talented,

Problem je, bez obzira koliko ste talentovani,

rich or smart you are,

bogati ili pametni,

you only get one to one and a half miracles.

dobijate samo jedno do jednog ipo čuda.

That's it. That's the quota.

To je to. To je norma.

Then you run out of time, money, enthusiasm,

Potom vam ponestane vremena, novca, entuzijazma,

whatever.

bilo čega.

Remember, most people can't even imagine

Zapamtite, većina ljudi čak ne može da zamisli

one of these technical miracles,

jedno od ovih tehničkih čuda,

and you need at least five to make a Pantheon.

a treba vam najmanje pet da biste napravili Panteon.

In my experience, these rare visionaries

Iz mog iskustva, ovi retki vizionari

who can think across the worlds of art,

koji mogu da misle širom sveta umetnosti,

design and engineering

dizajna i inženjerstva

have the ability to notice

imaju mogućnost da primete

when others have provided enough of the miracles

kada su drugi stvorili dovoljno čuda

to bring the goal within reach.

kako bi približili cilj.

Driven by the clarity of their vision,

Vođeni čistoćom svoje vizije,

they summon the courage and determination

oni skupljaju hrabrost i odlučnost

to deliver the remaining miracles

da prirede ostala čuda

and they often take what other people think to be

i često uzimaju ono što drugi ljudi smatraju

insurmountable obstacles

nepremostivim preprekama

and turn them into features.

i preokreću ih u alat.

Take the oculus of the Pantheon.

Uzmite okulus Panteona.

By insisting that it be in the design,

Insistirajući na to bude u dizajnu,

it meant you couldn't use much of the structural technology

niste mogli da koristite mnogo strukturalne tehnologije

that had been developed for Roman arches.

koja je razvijena za rimske lukove.

However, by instead embracing it

Ipak, umesto prihvatanja toga

and rethinking weight and stress distribution,

i razmatranja raspodele težine i opterećenja,

they came up with a design that only works

došli su do dizajna koji jedino funkcioniše

if there's a big hole in the roof.

ako postoji velika rupa u krovu.

That done, you now get the aesthetic

Ovim dobijate estetski ugođaj

and design benefits of light, cooling

i prednosti svetla, hlađenja

and that critical direct connection with the heavens.

i tu važnu direktnu vezu sa nebesima.

Not bad.

Nije loše.

These people not only believed

Ovi ljudi nisu samo verovali

that the impossible can be done,

da nemoguće može biti napravljeno

but that it must be done.

već da mora biti napravljeno.

Enough ancient history.

Dosta sa starom istorijom.

What are some recent examples of innovations

Koji su to skoriji primeri inovacija

that combine creative design

koje kombinuju kreativni dizajn

and technological advances in a way so profound

i tehnološke napretke na tako dubok način

that they will be remembered

da će biti upamćeni

a thousand years from now?

hiljadama godina od danas?

Well, putting a man on the moon was a good one,

Sletanje čoveka na mesec je bilo dobro

and returning him safely to Earth wasn't bad either.

i bezbedno vraćanje na Zemlju takođe nije loše.

Talk about one giant leap:

Zamislite taj veliki korak:

It's hard to imagine a more profound moment

teško je da zamislite upečatljiviji momenat

in human history

u ljudskoj istoriji

than when we first left our world

otkako smo prvi put napustili ovaj svet

to set foot on another.

i kročili na drugi.

So what came after the moon?

Šta je došlo nakon meseca?

One is tempted to say that today's pantheon

U iskušenju sam da kažem da je internet

is the Internet,

Panteon našeg doba

but I actually think that's quite wrong,

ali zapravo mislim da je to prilično pogrešno,

or at least it's only part of the story.

ili je makar samo deo priče.

The Internet isn't a Pantheon.

Internet nije Panteon.

It's more like the invention of concrete:

Više je poput izuma betona:

important, absolutely necessary

važan, veoma neophodan

to build the Pantheon,

da bi se izgradio Panteon,

and enduring,

i snažan,

but entirely insufficient by itself.

ali potpuno nedovoljan sam za sebe.

However, just as the technology of concrete

Ipak, kako je i tehnologija betona

was critical in realization of the Pantheon,

bila kritična za realizaciju Panteona,

new designers will use the technologies of the Internet

novi dizajneri će tako korisititi tehnologije interneta

to create novel concepts that will endure.

da bi stvorili nove koncepte koji će biti postojani.

The smartphone is a perfect example.

Smartfon je savršen primer.

Soon the majority of people on the planet

Uskoro će većina ljudi na svetu

will have one,

imati jedan

and the idea of connecting everyone

i ideja povezivanja svakoga

to both knowledge and each other will endure.

međusobno, kao i sa znanjem, će trajati.

So what's next?

Šta je sledeće?

What imminent advance will be the equivalent of the Pantheon?

Koji neminovni napredak će biti ekvivalent Panteonu?

Thinking about this,

Razmišljajući o tome,

I rejected many very plausible

odbio sam mnoge moguće

and dramatic breakthroughs to come,

i dramatične buduće proboje

such as curing cancer.

kao što je izlečenje raka.

Why? Because Pantheons are anchored

Zašto? Jer su Panteoni utemeljeni

in designed physical objects,

u dizajnirane fizičke objekte,

ones that inspire by simply seeing

one koji inspirišu jednostavnim pogledom

and experiencing them,

i iskušavanjem toga

and will continue to do so indefinitely.

i koji će nastaviti da to rade u beskonačnost.

It is a different kind of language, like art.

To je različita vrsta jezika, poput umetnosti.

These other vital contributions that extend life

Drugi doprinosi koji produžuju život

and relieve suffering are, of course, critical,

i olakšavaju patnju su kritični

and fantastic,

i fantastični

but they're part of the continuum of

ali su deo neprekidnog medijuma

our overall knowledge and technology,

svog znanja i tehnologije,

like the Internet.

poput interneta.

So what is next?

Šta je sledeće?

Perhaps counterintuitively,

Možda suprotno od intuicije,

I'm guessing it's a visionary idea

pretpostavljam da je to vizionarska ideja

from the late 1930s

iz kasnih '30-ih

that's been revived every decade since:

koja je oživljena svakom decenijom:

autonomous vehicles.

autonomno vozilo.

Now you're thinking, give me a break.

Sad mislite, ma daj.

How can a fancy version of cruise control

Kako savremena verzija tempomata

be profound?

može da bude značajna?

Look, much of our world

Većina sveta

has been designed around roads and transportation.

je bila stvarana oko puteva i prevoza.

These were as essential to the success

Oni su bili jednako bitni za uspeh

of the Roman Empire

Rimskog carstva

as the interstate highway system

kao sistem autoputeva unutar države

to the prosperity and development

za prosperitet i razvoj

of the United States.

SAD-a.

Today, these roads that interconnect our world

Danas, ovim putevima koji povezuju naš svet

are dominated by cars and trucks

dominiraju automobili i kamioni

that have remained largely unchanged

koji se nisu mnogo promenili

for 100 years.

već 100 godina.

Although perhaps not obvious today,

Iako danas nije toliko očigledno,

autonomous vehicles will be the key technology

autonomna vozila će biti ključna tehnologija

that enables us to redesign our cities

koja će nam omogućiti da redizajniramo naše gradove

and, by extension, civilization.

i još više, civilizaciju.

Here's why:

Evo i zašto.

Once they become ubiquitous,

Kada postanu sveprisutna,

each year, these vehicles will save

svake godine, ova vozila će spasiti

tens of thousands of lives in the United States alone

desetine hiljada života samo u SAD,

and a million globally.

i milion globalno.

Automotive energy consumption and air pollution

Korišćenje automobilske energije i zagađenje vazduha

will be cut dramatically.

će biti drastično smanjeno.

Much of the road congestion

Nestaće većina gužvi u saobraćaju

in and out of our cities will disappear.

u našim gradovima i van njih.

They will enable compelling new concepts

Omogućiće nove ubedljive koncepte

in how we design cities, work,

za to kako projektujemo gradove, radimo

and the way we live.

i kako živimo.

We will get where we're going faster

Stizaćemo tamo kuda idemo brže

and society will recapture vast amounts

i društvo će vratiti ogromne količine

of lost productivity

izgubljene produktivnosti

now spent sitting in traffic basically polluting.

potrošene sedenjem u saobraćaju, zapravo zagađujući okolinu.

But why now? Why do we think this is ready?

Ali zašto sad? Zašto smatramo da je ovo spremno?

Because over the last 30 years,

Zato što su tokom poslednjih 30 godina

people from outside the automotive industry

ljudi izvan automobilske industrije

have spent countless billions

potrošili milijarde

creating the needed miracles,

stvarajući neophodna čuda,

but for entirely different purposes.

ali za potpuno drugačije namene.

It took folks like DARPA, universities,

Bili su potrebni ljudi iz DARPA-e, univerziteta

and companies completely outside of the automotive industry

i kompanija potpuno izvan automobilske industrije

to notice that if you were clever about it,

kako bi otkrili da ako ste pametni u vezi sa tim,

autonomy could be done now.

autonomija bi mogla biti gotova sad.

So what are the five miracles needed for autonomous vehicles?

Kojih je 5 neophodnih čuda za autonomna vozila?

One, you need to know

Prvo, treba da znate

where you are and exactly what time it is.

gde ste i tačno koje je vreme.

This was solved neatly by the GPS system,

Ovo je elegantno rešeno GPS sistemom,

Global Positioning System,

sistemom globalnog pozicioniranja,

that the U.S. Government put in place.

kojeg je lansirala vlada SAD.

You need to know where all the roads are,

Treba da znate gde su svi putevi,

what the rules are, and where you're going.

koja su pravila i kuda idete.

The various needs of personal navigation systems,

Različite potrebe ličnih navigacionih sistema,

in-car navigation systems,

navigacioni sistemi u kolima

and web-based maps address this.

i internet mape su tu da reše ovo.

You must have near-continuous communication

Morate da imate skoro stalnu komunikaciju

with high-performance computing networks

sa mrežama računara visokih performansi

and with others nearby

i sa drugima u okolini

to understand their intent.

kako biste shvatili njihove namere.

The wireless technologies developed for mobile devices,

Bežične tehnologije su se razvile za mobline uređaje

with some minor modifications,

ali su sa minimalnim modifikacijama

are completely suitable to solve this.

potpuno prilagođene da ovo reše.

You'll probably want some restricted roadways

Verovatno ćete želeti neke ograđene puteve

to get started

za početak,

that both society and its lawyers

one za koje se društvo i njegovi advokati

agree are safe to use for this.

slažu da su sigurni za ovu upotrebu.

This will start with the HOV lanes

Ovo će početi sa HOV putevima

and move from there.

i nastaviti odatle.

But finally, you need to recognize

Na kraju, treba da prepoznate

people, signs and objects.

ljude, znake i objekte.

Machine vision, special sensors, and high-performance computing

Mašinska vizija, posebni senzori i računarstvo visokih performansi

can do a lot of this,

but it turns out a lot is not good enough

ali izgleda da mnogo nije dovoljno dobro

when your family is on board.

kada je vaša porodica u automobilu.

Occasionally, humans will need to do sense-making.

Povremeno, ljudi će morati da se bave razmišljanjem.

For this, you might actually have to wake up

Za ovo ćete možda zapravo morati da probudite

your passenger and ask them what the hell

vašeg putnika i pitate ga šta je zaboga

that big lump is in the middle of the road.

ta velika džomba na sredini puta.

Not so bad, and it will give us a sense of purpose

Nije tako loše, i daće nam osećaj smisla

in this new world.

u ovom novom svetu.

Besides, once the first drivers explain

Pored toga, kada prvi vozači objasne

to their confused car

svojim zbunjenim kolima

that the giant chicken at the fork in the road

da je ogromno pile na viljušci na putu

is actually a restaurant,

zapravo restoran

and it's okay to keep driving,

i da je u redu nastaviti vožnju,

every other car on the surface of the Earth

svako drugo vozilo na površini Zemlje

will know that from that point on.

će to znati od tog trenutka.

Five miracles, mostly delivered,

Pet čuda, uglavnom ostvarenih

and now you just need a clear vision

a vama sad treba samo jasna vizija

of a better world filled with autonomous vehicles

boljeg sveta punog autonomnih vozila

with seductively beautiful and new functional designs

sa zavodljivo lepim i novim funkcionalnim dizajnima

plus a lot of money and hard work

plus mnogo novca i teškog rada

to bring it home.

da se to ostvari.

The beginning is now only a handful of years away,

Početak je sada udaljen samo nekoliko godina

and I predict that autonomous vehicles

i predviđam da će autnomna vozila

will permanently change our world

zauvek promeniti naš svet

over the next several decades.

tokom budućih nekoliko decenija.

In conclusion, I've come to believe

Da zaključim, došao sam do uverenja

that the ingredients for the next Pantheons

da su sastojci sledećih Panteona

are all around us,

svuda oko nas,

just waiting for visionary people

a samo čekaju vizionare

with the broad knowledge,

sa širokim znanjem,

multidisciplinary skills,

multidisciplinarnim veštinama

and intense passion

i velikom strašću

to harness them to make their dreams a reality.

da ih iskoriste kako bi ostvarili svoje snove.

But these people don't spontaneously

Ali ovi ljudi ne nastaju

pop into existence.

samo tako.

They need to be nurtured and encouraged

Treba da se neguju i podstiču

from when they're little kids.

od malih nogu.

We need to love them and help them

Treba da ih volimo i pomažemo im

discover their passions.

da otkriju svoje strasti.

We need to encourage them to work hard

Treba da ih ohrabrimo da rade naporno

and help them understand that failure

i pomognemo im da shvate da poraz

is a necessary ingredient for success,

predstavlja neophodni sastojak za uspeh,

as is perseverance.

kao i istrajnost.

We need to help them to find their own role models,

Treba da im pomognemo da nađu svoje uzore,

and give them the confidence to believe in themselves

i damo im pouzdanje da veruju u sebe

and to believe that anything is possible,

i da veruju da je sve moguće,

and just as my grandpa did when he took me shopping for surplus,

i kao što je moj deda uradio kada me je odveo u kupovinu rezervnih delova,

and just as my parents did

i kao što su moji roditelji uradili

when they took me to science museums,

kada su me odveli u naučne muzeje,

we need to encourage them to find their own path,

treba da ih ohrabrimo da nađu svoj put,

even if it's very different from our own.

čak iako je veoma različit od našeg.

But a cautionary note:

Ali evo i upozorenja -

We also need to periodically pry them away

takođe treba da ih ponekad odvlačimo

from their modern miracles,

od njihovih modernih čuda,

the computers, phones, tablets,

kompjutera, telefona, tableta,

game machines and TVs,

konzola i TV-a,

take them out into the sunlight

da ih izvedemo na svetlost

so they can experience both the natural

da mogu da iskuse i prirodna

and design wonders of our world,

i dizajnerska čuda našeg sveta,

our planet and our civilization.

naše planete i civilizacije.

If we don't, they won't understand

Ako to ne učinimo, oni neće shvatiti

what these precious things are

šta su te dragocene stvari

that someday they will be resopnsible

za koje će jednog dana biti odgovorni,

for protecting and improving.

da ih čuvaju i unapređuju.

We also need them to understand

Treba da shvate

something that doesn't seem adequately appreciated

nešto što se čini da se ne poštuje dovoljno

in our increasingly tech-dependent world,

u našem tehnološki zavisnom svetu -

that art and design

da umetnost i dizajn

are not luxuries,

nisu luksuz,

nor somehow incompatible

niti nekako nekompatibilne

with science and engineering.

sa naukom i inženjerstvom.

They are in fact essential to what makes us special.

One su ono suštinsko što nas čini posebnim.

Someday, if you get the chance,

Jednog dana, ako budete imali priliku

perhaps you can take your kids

možda možete da odvedete svoju decu

to the actual Pantheon,

do pravog Panteona,

as we will our daughter Kira,

kao što ćemo mi svoju ćerku Kiru,

to experience firsthand

da iskusi iz prve ruke

the power of that astonishing design,

snagu tog zadivljujućeg dizajna,

which on one otherwise unremarkable day in Rome,

koji je jednog sasvim običnog dana u Rimu

reached 2,000 years into the future

posegao 2 000 godina u budućnost

to set the course for my life.

kako bi odredio kurs mog života.

Thank you.

Hvala vam.

(Applause)

(Aplauz)