Pavan Sukhdev: Put a value on nature!

116,601 views ・ 2011-12-14

TED


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Prevoditelj: Igor Pureta Recezent: Ivan Stamenković
00:15
I'm here to talk to you
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Ovdje sam kako bih vam pričao
00:17
about the economic invisibility of nature.
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o ekonomskoj nevidljivosti prirode.
00:19
The bad news
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Loša vijest je
00:21
is that mother nature's back office isn't working yet,
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da ured majke prirode još nije proradio
00:23
so those invoices don't get issued.
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pa svi računi ne prolaze.
00:25
But we need to do something about this problem.
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Moramo nešto učiniti po ovom problemu.
00:28
I began my life as a markets professional
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Počeo sam svoj život kao stručnjak za tržište
00:31
and continued to take an interest,
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i to me nastavilo zanimati,
00:34
but most of my recent effort
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no većina mog nedavnog rada
00:36
has been looking at the value
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je bila promatranje vrijednosti
00:38
of what comes to human beings from nature,
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onoga što ljudima dolazi iz prirode,
00:40
and which doesn't get priced by the markets.
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i što nema tržišne cijene.
00:43
A project called TEEB was started in 2007,
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Projekt zvan TEEB je započet 2007.,
00:46
and it was launched by a group of environment ministers
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i pokrenut je od grupe ministara okoliša
00:49
of the G8+5.
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grupe G8+5.
00:51
And their basic inspiration
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Osnovna inspiracija
00:53
was a stern review of Lord Stern.
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je bio strog osvrt Lorda Sterna.
00:55
They asked themselves a question:
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Pitali su se:
00:57
If economics could make such a convincing case
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Ako ekonomija može izvesti tako uvjerljiv
00:59
for early action on climate change,
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slučaj za rano djelovanje po pitanju klimatskih promjena,
01:01
well why can't the same be done for conservation?
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zašto ne može isto biti učinjeno za očuvanje?
01:03
Why can't an equivalent case be made
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Zašto isti slučaj ne može
01:05
for nature?
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biti napravljen za prirodu?
01:07
And the answer is: Yeah, it can.
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Odgovor je: Da, može.
01:09
But it's not that straightforward.
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Samo ne toliko izravno.
01:11
Biodiversity, the living fabric of this planet, is not a gas.
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Bioraznolikost, živo tkanje ovog planeta, nije plin.
01:14
It exists in many layers,
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Postoji u mnogo slojeva,
01:16
ecosystems, species and genes across many scales --
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ekosustavi, vrste i geni kroz mnogo mjera, --
01:19
international, national, local, community --
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internacionalno, nacionalno, lokalno, u zajednici --
01:22
and doing for nature
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a raditi za prirodu
01:24
what Lord Stern and his team did for nature is not that easy.
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ono što su radili Lord Stern i njegov tim za prirodu, nije lagano.
01:27
And yet, we began.
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No, počeli smo.
01:29
We began the project with an interim report,
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Počeli smo projekt privremenim izvještajem
01:31
which quickly pulled together
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koji je brzo prikupio
01:33
a lot of information that had been collected on the subject
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mnogo informacija koje su skupljene na tu temu
01:36
by many, many researchers.
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uz pomoć velikog broja istraživača.
01:38
And amongst our compiled results
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U tim zbirnim rezultatima
01:40
was the startling revelation
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bilo je potresno otkrivenje
01:42
that, in fact, we were losing natural capital --
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da, ustvari, gubimo prirodni kapital --
01:45
the benefits that flow from nature to us.
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povlastice koje teku od prirode do nas.
01:47
We were losing it at an extraordinary rate --
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Gubili smo ih iznimnom brzinom --
01:49
in fact, of the order of two to four trillion dollars-worth
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ustvari, u iznosu od 2 - 4 trilijuna dolara
01:52
of natural capital.
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vrijednosti prirodnog kapitala.
01:55
This came out in 2008,
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Ovo je izašlo 2008.,
01:57
which was, of course, around the time that the banking crisis had shown
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što je bilo u vrijeme kada se bankarska kriza pojavila,
01:59
that we had lost financial capital
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kada smo izgubili financijski kapital
02:01
of the order of two and a half trillion dollars.
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u iznosu 2,5 bilijuna dolara.
02:03
So this was comparable in size to that kind of loss.
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Dakle bilo je usporedivo u količini.
02:06
We then have gone on since
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Otada smo
02:08
to present for [the] international community,
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prezentirali međunarodnoj zajednici,
02:11
for governments,
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vladama,
02:13
for local governments and for business
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lokalnim vladama i poslovima
02:15
and for people, for you and me,
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ljudima, meni i vama,
02:17
a whole slew of reports, which were presented at the U.N. last year,
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cijelo mnoštvo izvještaja koji su prikazani UN-u prošle godine,
02:20
which address the economic invisibility of nature
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koji govore o ekonomskoj nevidljivosti prirode
02:23
and describe what can be done to solve it.
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i opisuje što se može napraviti po tome.
02:25
What is this about?
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O čemu se ovdje radi?
02:27
A picture that you're familiar with --
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Slika s kojom ste upoznati --
02:29
the Amazon rainforests.
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prašume Amazone.
02:31
It's a massive store of carbon, it's an amazing store of biodiversity,
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Masovno skladište ugljika, zadivljujuće mjesto bioraznolikosti,
02:34
but what people don't really know
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no ono što ljudi ne znaju
02:36
is this also is a rain factory.
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je da je također i tvornica kiše.
02:38
Because the northeastern trade winds,
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Jer sjeveroistočni vjetrovi,
02:40
as they go over the Amazonas,
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dok prelaze preko Amazone,
02:42
effectively gather the water vapor.
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efektivno skupljaju vodenu paru.
02:44
Something like 20 billion tons per day of water vapor
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Otprilike 20 milijardi tona na dan vodene pare
02:47
is sucked up by the northeastern trade winds,
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koja je uvučena u sjeveroistočne vjetrove
02:50
and eventually precipitates in the form of rain
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i na kraju se pojavi u obliku kiše
02:53
across the La Plata Basin.
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kod La Plata Basina.
02:55
This rainfall cycle, this rainfall factory,
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Ciklus padanja kiše, ova tvornica kiše,
02:58
effectively feeds an agricultural economy
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hrani poljoprivrednu ekonomiju
03:00
of the order of 240 billion dollars-worth
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u iznosu od 240 milijardi dolara
03:02
in Latin America.
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u Latinskoj Americi.
03:04
But the question arises: Okay, so how much
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Postavlja se pitanje: Koliko
03:07
do Uruguay, Paraguay, Argentina
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Urugvaj, Paragvaj, Argentina
03:09
and indeed the state of Mato Grosso in Brazil
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i područje Mato Grosso u Brazilu
03:12
pay for that vital input to that economy
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plaćaju za taj ključni doprinos ekonomiji
03:15
to the state of Amazonas, which produces that rainfall?
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području Amazona, koje proizvodi tu kišu?
03:18
And the answer is zilch,
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Odgovor je ništa,
03:20
exactly zero.
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ravno nula.
03:22
That's the economic invisibility of nature.
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To je ekonomska nevidljivost prirode.
03:24
That can't keep going on,
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To se ne može nastaviti,
03:26
because economic incentives and disincentives are very powerful.
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jer ti ekonomski poticaji su vrlo moćni.
03:29
Economics has become the currency of policy.
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Ekonomija je postala valutom politike.
03:31
And unless we address
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I ukoliko ne obratimo pozornost
03:33
this invisibility,
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na tu nevidljivost,
03:35
we are going to get the results that we are seeing,
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dobiti ćemo rezultate koje vidimo,
03:37
which is a gradual degradation and loss
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koji su postepeno degradiranje i gubitak
03:40
of this valuable natural asset.
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vrijednih prirodnih resursa.
03:42
It's not just about the Amazonas, or indeed about rainforests.
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Ne radi se samo o Amazoni ili o prašumama.
03:45
No matter what level you look at,
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Kako god da pogledate,
03:47
whether it's at the ecosystem level or at the species level or at the genetic level,
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bilo na razini ekosustava, vrste ili genetike,
03:50
we see the same problem again and again.
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vidimo isti problem svaki put iznova.
03:53
So rainfall cycle and water regulation by rainforests
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Ciklus kiše i regulacije vode u prašumama
03:56
at an ecosystem level.
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na razini ekosustava.
03:58
At the species level,
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Na razini vrste,
04:00
it's been estimated that insect-based pollination,
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je procjenjeno da je oprašivanje insekata,
04:02
bees pollinating fruit and so on,
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oprašivanje pčela i slično
04:05
is something like 190 billion dollars-worth.
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vrijedno otprilike 190 milijardi dolara.
04:08
That's something like eight percent
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To je oko 8%
04:10
of the total agricultural output globally.
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potpunog globalnog poljoprivrednog prometa.
04:14
It completely passes below the radar screen.
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Prolazi ispod radara u cijelosti.
04:16
But when did a bee actually ever give you an invoice?
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No kad vam je pčela ikada dala fakturu?
04:19
Or for that matter, if you look at the genetic level,
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Ili, ako gledate na genetskoj razini,
04:22
60 percent of medicines were prospected,
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60% lijekova koji se prodaju,
04:25
were found first as molecules in a rainforest or a reef.
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su prvo nađeni kao molekule u prašumi ili na grebenu.
04:28
Once again, most of that doesn't get paid.
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Još jednom, većina toga se ne plaća.
04:30
And that brings me to another aspect of this,
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To me dovodi do sljedećeg aspekta,
04:32
which is, to whom should this get paid?
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koji je, kome bi se trebalo platiti?
04:35
That genetic material
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Taj genetski materijal
04:37
probably belonged, if it could belong to anyone,
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je vjerojatno pripadao, ako je mogao pripadati bilo kome,
04:39
to a local community of poor people
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lokalnoj zajednici siromašnih ljudi
04:41
who parted with the knowledge that helped the researchers to find the molecule,
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koji su odvojili znanje koje je pomoglo znanstvenicima da nađu
04:44
which then became the medicine.
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molekulu koja je tada postala lijek.
04:46
They were the ones that didn't get paid.
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Oni su ti kojima nije plaćeno.
04:48
And if you look at the species level,
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Ako gledate na razini vrsta,
04:51
you saw about fish.
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recimo nešto o ribama.
04:53
Today, the depletion of ocean fisheries is so significant
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Danas je trošenje oceanskih izvora ribe toliko značajno
04:56
that effectively it is effecting the ability of the poor,
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da uspješno utječe na mogućnost siromašnih,
05:00
the artisanal fisher folk
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zanatskih ribara,
05:02
and those who fish for their own livelihoods,
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i onih koji ribare za svoj život,
05:04
to feed their families.
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da nahrane svoje obitelji.
05:06
Something like a billion people depend on fish,
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Oko milijardu ljudi ovisi o ribi,
05:08
the quantity of fish in the oceans.
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količini ribe u oceanima.
05:10
A billion people depend on fish
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Milijardu ljudi ovisi o ribi
05:13
for their main source for animal protein.
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kao glavnom izvoru životinjskih proteina.
05:15
And at this rate at which we are losing fish,
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Brzina kojom gubimo ribu,
05:17
it is a human problem of enormous dimensions,
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postaje ljudski problem ogromnih dimenzija,
05:19
a health problem
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zdravstveni problem
05:21
of a kind we haven't seen before.
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kakav još nismo vidjeli.
05:24
And finally, at the ecosystem level,
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Konačno, razina ekosustava,
05:26
whether it's flood prevention or drought control provided by the forests,
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bilo prevencija poplava ili suša pomoću šuma,
05:29
or whether it is the ability of poor farmers
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bilo mogućnost siromašnih farmera
05:31
to go out and gather leaf litter
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da skupljaju lišće
05:33
for their cattle and goats,
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za svoju stoku i koze,
05:35
or whether it's the ability of their wives
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ili mogućnost njihovih žena
05:37
to go and collect fuel wood from the forest,
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da skupljaju drvo za ogrijev iz šuma,
05:39
it is actually the poor
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ustvari su siromašni oni
05:41
who depend most on these ecosystem services.
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koji najviše ovise o uslugama ekosustava.
05:43
We did estimates in our study
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Napravili smo izračune u našim istraživanjima
05:45
that for countries like Brazil, India and Indonesia,
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za države poput Brazila, Indije i Indonezije,
05:48
even though ecosystem services --
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čak kroz usluge ekosustava --
05:50
these benefits that flow from nature to humanity for free --
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te povlastice koje putuju od prirode do čovječanstva besplatno -
05:53
they're not very big in percentage terms of GDP --
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nisu velikih postotaka u omjerima BDP-a --
05:55
two, four, eight, 10, 15 percent --
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2, 4, 8, 10, 15% --
05:57
but in these countries, if we measure how much they're worth to the poor,
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no u tim državama, ako mjerimo koliko je vrijedno siromašnima,
06:00
the answers are more like
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odgovori više naginju prema
06:02
45 percent, 75 percent, 90 percent.
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45, 75, 90%.
06:05
That's the difference.
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To je razlika.
06:07
Because these are important benefits for the poor.
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Jer to su važne povlastice za siromašne.
06:10
And you can't really have a proper model for development
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I ne možete imati prave modele za razvoj
06:13
if at the same time you're destroying or allowing
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ako u isto vrijeme uništavate ili dopuštate
06:16
the degradation of the very asset, the most important asset,
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degradaciju upravo tih resursa, najvažnijih resursa,
06:19
which is your development asset,
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koji su vaši resursi za razvoj,
06:21
that is ecological infrastructure.
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koji su ekološka infrastruktura.
06:23
How bad can things get?
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Koliko loše može biti?
06:25
Well here a picture of something called the mean species abundance.
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Ovdje je slika nečega što se zove obilje vrsta.
06:28
It's basically a measure
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U osnovi je mjera
06:30
of how many tigers, toads, ticks or whatever on average
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koliko tigrova, žaba, ili čega već u
06:32
of biomass of various species are around.
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prosjeku biomase raznih vrsta postoji.
06:35
The green represents the percentage.
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Zeleno predstavlja postotak.
06:37
If you start green, it's like 80 to 100 percent.
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Ako počinjete zeleno, radi se o 80 - 100%.
06:40
If it's yellow, it's 40 to 60 percent.
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Ako je žuto, radi se o 40 - 60%.
06:42
And these are percentages versus the original state, so to speak,
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Ovo su postoci u omjeru s originalnim stanjem,
06:44
the pre-industrial era, 1750.
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predindustrijska era, 1750.
06:47
Now I'm going to show you
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Sada ću vam pokazati
06:49
how business as usual will affect this.
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kako bi posao obično utjecao na ovo.
06:51
And just watch the change in colors
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Gledajte promjene u bojama
06:53
in India, China, Europe,
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u Indiji, Kini, Europi,
06:55
sub-Saharan Africa
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sub-Saharskoj Africi
06:57
as we move on and consume global biomass
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kako se krećemo i konzumiramo globalnu biomasu
07:00
at a rate which is actually not going to be able to sustain us.
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brzinom kojom nećemo moći sebe održati.
07:04
See that again.
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Pogledajte ponovo.
07:06
The only places that remain green -- and that's not good news --
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Jedino mjesto koje ostaje zeleno -- a to nije dobra vijest --
07:08
is, in fact, places like the Gobi Desert,
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su ustvari mjesta poput pustinje Gobi,
07:11
like the tundra and like the Sahara.
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poput tundre i Sahare.
07:13
But that doesn't help because there were very few species
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To ne pomaže jer je tamo vrlo malo vrsta
07:15
and volume of biomass there in the first place.
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i količine biomase.
07:17
This is the challenge.
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Ovo je izazov.
07:19
The reason this is happening
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Razlog zašto se ovo događa
07:22
boils down, in my mind, to one basic problem,
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se, u mojoj glavi, svodi na osnovni problem,
07:25
which is our inability to perceive the difference
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je da nismo sposobni uvidjeti razliku
07:27
between public benefits
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između javnog dobra
07:29
and private profits.
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i privatnog profita.
07:31
We tend to constantly ignore public wealth
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Konstantno ignoriramo javno bogatstvo
07:34
simply because it is in the common wealth,
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samo zato što je zajedničko,
07:36
it's common goods.
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zajedničko dobro.
07:38
And here's an example from Thailand
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Ovo je primjer iz Tajlanda
07:40
where we found that, because the value of a mangrove is not that much --
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gdje smo pronašli da, jer cijena mangrova nije velika --
07:44
it's about $600 over the life of nine years that this has been measured --
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oko 600 dolara tijekom 9 godina koliko se mjerilo --
07:48
compared to its value as a shrimp farm,
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u usporedbi s vrijednošću farme kozica,
07:50
which is more like $9,600,
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koja je oko 9.600 dolara,
07:52
there has been a gradual trend to deplete the mangroves
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postoji postupni trend iscrpljivanja mangrova
07:55
and convert them to shrimp farms.
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i pretvaranja u farme kozica.
07:57
But of course, if you look at exactly what those profits are,
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Naravno, ako gledate koji su točno profiti,
08:01
almost 8,000 of those dollars
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gotovo 8,000 dolara od toga
08:03
are, in fact, subsidies.
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su subvencije.
08:05
So you compare the two sides of the coin
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Dakle uspoređujete dvije strane novčića
08:08
and you find that it's more like 1,200 to 600.
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i vidite da je profit više oko 1,200 do 600.
08:10
That's not that hard.
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Nije toliko teško.
08:12
But on the other hand, if you start measuring,
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No s druge strane, ako počnete mjeriti,
08:14
how much would it actually cost
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koliko bi zapravo koštalo
08:16
to restore the land of the shrimp farm
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da vratite tlo na kojem je farma kozica
08:18
back to productive use?
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natrag u produktivne svrhe?
08:20
Once salt deposition and chemical deposition
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Nakon što su sol i kemikalije
08:22
has had its effects,
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imale svoj utjecaj,
08:24
that answer is more like $12,000 of cost.
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odgovor je oko 12.000 dolara,
08:27
And if you see the benefits of the mangrove
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Ako vidite prednosti mangrova
08:29
in terms of the storm protection and cyclone protection that you get
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u razini obrane od oluja i ciklona koju dobijete
08:32
and in terms of the fisheries, the fish nurseries,
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u razini ribolova i uzgajanja ribe,
08:34
that provide fish for the poor,
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koje daju ribu siromašnima,
08:36
that answer is more like $11,000.
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odgovor je oko 11.000 dolara.
08:38
So now look at the different lens.
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Sada pogledajte kroz drugačije leće.
08:40
If you look at the lens of public wealth
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Ako gledate kroz leće javnog bogatstva
08:42
as against the lens of private profits,
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u suprotnosti s lećama privatnog profita,
08:44
you get a completely different answer,
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dobijete potpuno nov odgovor,
08:46
which is clearly conservation makes more sense,
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da čuvanje mangrova ima više smisla
08:49
and not destruction.
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od uništavanja.
08:51
So is this just a story from South Thailand?
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Dakle, ovo je samo priča s južnog Tajlanda?
08:54
Sorry, this is a global story.
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Oprostite, ovo je globalna priča.
08:56
And here's what the same calculation looks like,
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Ovako izgleda ista računica,
08:58
which was done recently -- well I say recently, over the last 10 years --
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koja je izvedena nedavno -- kažem nedavno, mislim kroz 10 godina --
09:01
by a group called TRUCOST.
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od grupe zvane TRUCOST.
09:03
And they calculated for the top 3,000 corporations,
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Izračunali su za prvih 3.000 poduzeća
09:05
what are the externalities?
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koje su eksternalije?
09:07
In other words, what are the costs of doing business as usual?
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Odnosno, koliki je trošak uobičajenog poslovanja?
09:09
This is not illegal stuff, this is basically business as usual,
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Ovo nisu ilegalne stvari, ovo je u osnovi samo posao,
09:12
which causes climate-changing emissions, which have an economic cost.
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koji uzrokuje klimatske promjene, koje imaju ekonomsku cijenu.
09:15
It causes pollutants being issued, which have an economic cost,
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Uzrokuje stvaranje zagađivača, koji imaju ekonomsku cijenu,
09:18
health cost and so on.
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zdravstvenu cijenu, i tako dalje.
09:20
Use of freshwater.
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Korištenje svježe vode.
09:22
If you drill water to make coke near a village farm,
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Ako bušite za vodu kako bi napravili kolu u blizini seoske farme,
09:24
that's not illegal, but yes, it costs the community.
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To nije ilegalno, ali košta zajednicu.
09:26
Can we stop this, and how?
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Možemo li to zaustaviti i kako?
09:28
I think the first point to make is that we need to recognize natural capital.
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Prvi cilj je prepoznati prirodni kapital.
09:31
Basically the stuff of life is natural capital,
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U osnovi stvari koje život znače su prirodni kapital,
09:34
and we need to recognize and build that into our systems.
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i moramo to prepoznati i ugraditi u sustave.
09:37
When we measure GDP
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Kada mjerimo BDP
09:39
as a measure of economic performance at the national level,
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kao mjeru ekonomske izvedbe na nacionalnoj razini,
09:41
we don't include our biggest asset at the country level.
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ne uključujemo najveće resurse na razini države.
09:44
When we measure corporate performances,
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Kada mjerimo učinak poduzeća,
09:46
we don't include our impacts on nature
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ne uključujemo naš utjecaj na prirodu
09:48
and what our business costs society.
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i koliko naš posao košta zajednicu.
09:50
That has to stop.
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To mora stati.
09:52
In fact, this was what really inspired my interest in this phase.
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Ustvari, to je upravo što je inspiriralo moj interes u ovoj fazi.
09:55
I began a project way back called the Green Accounting Project.
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Davno sam počeo projekt koji se zvao Projekt zelenog računovodstva.
09:57
That was in the early 2000s
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To je bilo u ranim 2000.-ima
09:59
when India was going gung-ho about GDP growth
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kada je Indija išla na rast BDP-a
10:02
as the means forward --
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kao sredstvo za napredak --
10:04
looking at China with its stellar growths of eight, nine, 10 percent
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gledajući Kinu i njen rast od 8, 9, 10%
10:06
and wondering, why can we do the same?
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i razmišljajući zašto mi ne možemo isto?
10:08
And a few friends of mine and I
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Nekoliko mojih prijatelja i ja
10:10
decided this doesn't make sense.
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smo odlučili da to nema smisla.
10:12
This is going to create more cost to society and more losses.
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Ovo će stvoriti više troškova za društvo i više gubitaka.
10:15
So we decided to do a massive set of calculations
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Odlučili smo napraviti ogroman set izračuna
10:17
and started producing green accounts for India and its states.
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i počeli proizvoditi zelene račune za Indiju i njene pokrajine.
10:20
That's how my interests began
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Tako je počeo moj interes
10:22
and went to the TEEB project.
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i krenuo prema projektu TEEB.
10:24
Calculating this at the national level is one thing, and it has begun.
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Računanje na nacionalnoj razini je jedna stvar i počelo je.
10:27
And the World Bank has acknowledged this
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Svjetska banka je prepoznala ovo
10:29
and they've started a project called WAVES --
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i počeli su projekt pod nazivom WAVES --
10:31
Wealth Accounting and Valuation of Ecosystem Services.
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Računovodstvo bogatstva i procjena usluga ekosustava.
10:33
But calculating this at the next level,
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No računanje na sljedećoj razini,
10:35
that means at the business sector level, is important.
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znači na razini poslovnog sektora, je važno.
10:37
And actually we've done this with the TEEB project.
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Zapravo smo ovo i napravili s TEEB-om
10:39
We've done this for a very difficult case,
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Učinili smo ovo za težak slučaj,
10:42
which was for deforestation in China.
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koji je bio deforestacija u Kini.
10:44
This is important, because in China in 1997,
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Ovo je važno jer je u Kini 1997.,
10:47
the Yellow River actually went dry for nine months
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Žuta rijeka presušila na 9 mjeseci
10:50
causing severe loss of agriculture output
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uzrokujući velike gubitke poljoprivredi,
10:52
and pain and loss to society.
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bol i gubitak društvu.
10:54
Just a year later the Yangtze flooded,
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Godinu dana kasnije, Yangtze je poplavila,
10:56
causing something like 5,500 deaths.
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uzrokujući oko 5.500 poginulih.
10:59
So clearly there was a problem with deforestation.
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Očito je postojao problem sa deforestacijom.
11:01
It was associated largely with the construction industry.
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Povezan uvelike s građevinskom industrijom.
11:04
And the Chinese government responded sensibly
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Kineska vlada je odgovorila razumno
11:06
and placed a ban on felling.
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i stavila zabranu na sječu.
11:08
A retrospective on 40 years
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Pregled kroz 40 godina
11:10
shows that if we had accounted for these costs --
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pokazuje da smo odgovarali za te troškove --
11:14
the cost of loss of topsoil,
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troškove gubitka tla,
11:16
the cost of loss of waterways,
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troškove gubitka vodenih puteva,
11:18
the lost productivity, the loss to local communities
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gubitak produktivnosti, gubitak lokalne zajednice
11:21
as a result of all these factors,
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kao rezultat svih tih faktora,
11:23
desertification and so on --
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pustošenje i slično --
11:25
those costs are almost twice as much
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koštaju gotovo dvostruko više nego
11:27
as the market price of timber.
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tržišna cijena drva.
11:29
So in fact, the price of timber in the Beijing marketplace
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Ustvari, cijena drva na tržištu u Pekingu
11:32
ought to have been three-times what it was
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bi bila tri puta veća nego što je,
11:34
had it reflected the true pain and the costs
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da je odražavala pravu cijenu i bol
11:37
to the society within China.
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društva u Kini.
11:39
Of course, after the event one can be wise.
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Naravno, nakon događaja, može se biti mudar.
11:42
The way to do this is to do it on a company basis,
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Način na koji poduzeća mogu pomoći,
11:44
to take leadership forward,
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jest da vodstvo razmišlja unaprijed
11:46
and to do it for as many important sectors which have a cost,
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i isto učiniti za toliko važnih sektora koji imaju cijenu
11:49
and to disclose these answers.
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i otkrivati odgovore.
11:51
Someone once asked me, "Who is better or worse,
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Netko me jednom pitao: "Tko je bolji ili lošiji,
11:53
is it Unilever or is it P&G
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Unilever ili P&G
11:55
when it comes to their impact on rainforests in Indonesia?"
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kada je u pitanju utjecaj na prašume u Indoneziji?"
11:58
And I couldn't answer because neither of these companies,
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Nisam mogao odgovoriti jer nijedna od njih
12:00
good though they are and professional though they are,
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iako su profesionalne,
12:02
do not calculate or disclose their externalities.
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ne računaju, ne otkrivaju svoje eksternalije.
12:05
But if we look at companies like PUMA --
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No ako pogledamo tvrtke poput PUME --
12:07
Jochen Zeitz, their CEO and chairman,
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Jochen Zeitz, njihov direktor,
12:09
once challenged me at a function,
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me jednom izazvao na djelovanje,
12:11
saying that he's going to implement my project before I finish it.
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govoreći da će implementirati moj projekt prije nego ga završim.
12:14
Well I think we kind of did it at the same time, but he's done it.
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Mislim da smo završili u isto vrijeme, no napravio je to.
12:17
He's basically worked the cost to PUMA.
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U osnovi je računao Pumine troškove.
Puma ima 2,7 milijardi dolara prometa,
12:19
PUMA has 2.7 billion dollars of turnover,
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12:21
300 million dollars of profits,
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300 milijuna dolara profita,
12:23
200 million dollars after tax,
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200 milijuna dolara nakon poreza,
12:25
94 million dollars of externalities, cost to business.
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94 milijuna dolara eksternalija, troškova poslu.
12:28
Now that's not a happy situation for them,
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To nije dobra situacija za njih,
12:30
but they have the confidence and the courage
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no imaju hrabrost i samouvjerenost
12:32
to come forward and say, "Here's what we are measuring.
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da izađu i kažu: "Ovo je ono što mi mjerimo.
12:35
We are measuring it because we know
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Mjerimo to jer znamo
12:37
that you cannot manage what you do not measure."
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da ne možeš upravljati onime što ne mjeriš."
12:39
That's an example, I think, for us to look at
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To je, rekao bih, primjer za nas da gledamo i
12:41
and for us to draw comfort from.
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da vučemo pouku iz njega.
12:43
If more companies did this,
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Kada bi više poduzeća radilo to,
12:45
and if more sectors engaged this as sectors,
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i kada bi više sektora pridoneslo ovome kao sektori,
12:47
you could have analysts, business analysts,
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mogli bi imati poslovne analitičare,
12:49
and you could have people like us and consumers and NGOs
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i ljude poput nas i potrošače i nevladine udruge
12:52
actually look and compare the social performance of companies.
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da zapravo pogledaju i usporede društvenu izvedbu poduzeća.
12:55
Today we can't yet do that, but I think the path is laid out.
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Danas to još ne možemo, no mislim da je put popločen.
12:58
This can be done.
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Ovo se može učiniti.
13:00
And I'm delighted that the Institute of Chartered Accountants in the U.K.
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Drago mi je da je institut ovlaštenih računovođa u UK
13:02
has already set up a coalition to do this,
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već složio koaliciju,
13:04
an international coalition.
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međunarodnu koaliciju.
13:06
The other favorite, if you like, solution for me
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Drugi favorit, rješenje za mene je
13:09
is the creation of green carbon markets.
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stvaranje tržišta zelenog ugljika.
13:11
And by the way, these are my favorites --
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Usput, ovo su mi favoriti --
13:13
externalities calculation and green carbon markets.
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računanje eksternalija i tržište zelenog ugljika.
13:15
TEEB has more than a dozen separate groups of solutions
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TEEB ima desetak drugačijih grupa rješenja
13:19
including protected area evaluation
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uključujući procjenu zaštićenog područja
13:21
and payments for ecosystem services
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i plaćanje za usluge ekosustava,
13:23
and eco-certification and you name it, but these are the favorites.
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eko-certifikacija i slično, ali ovo su mi favoriti.
13:26
What's green carbon?
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Što je zeleni ugljik?
13:28
Today what we have is basically a brown carbon marketplace.
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Danas imamo tržište smeđeg ugljika.
13:30
It's about energy emissions.
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Radi se o emisiji energije.
13:32
The European Union ETS is the main marketplace.
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Trgovački sustav EU je glavno tržište.
13:34
It's not doing too well. We've over-issued.
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Ne funkcionira. Prevelika je ponuda.
13:36
A bit like inflation: you over-issue currency,
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Nešto kao inflacija: ponudite previše valute,
13:38
you get what you see, declining prices.
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dobijete što vidite, smanjenje cijena.
13:41
But that's all about energy and industry.
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No to je sve o energiji i industriji.
13:44
But what we're missing is also some other emissions
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Propuštamo druge emisije
13:46
like black carbon, that is soot.
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kao crni ugljik, koji je čađa.
13:48
What we're also missing is blue carbon,
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Propuštamo i plavi ugljik,
13:50
which, by the way, is the largest store of carbon --
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koji je, usput, najzastupljeniji ugljik --
13:52
more than 55 percent.
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više od 55%.
13:54
Thankfully, the flux, in other words, the flow of emissions
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Na sreću, tok emisija
13:56
from the ocean to the atmosphere and vice versa,
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iz oceana do atmosfere i obrnuto,
13:58
is more or less balanced.
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je više manje balansiran.
14:00
In fact, what's being absorbed
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Ono što se upija
14:02
is something like 25 percent of our emissions,
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je oko 25% naših emisija,
14:05
which then leads to acidification
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koje vode do kiselosti
14:07
or lower alkalinity in oceans.
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ili niske lužnatosti u oceanima.
14:09
More of that in a minute.
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Više o tome za minutu.
14:11
And finally, there's deforestation,
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I na kraju, postoji deforestacija,
14:13
and there's emission of methane
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i emisija metana
14:15
from agriculture.
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iz poljoprivrede.
14:17
Green carbon,
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Zeleni ugljik,
14:19
which is the deforestation and agricultural emissions,
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koji je deforestacija i emisije poljoprivrede,
14:21
and blue carbon
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i plavi ugljik
14:23
together comprise 25 percent of our emissions.
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zajedno čine 25% naših emisija.
14:25
We have the means already in our hands,
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Imamo već sredstva u našim rukama,
14:27
through a structure, through a mechanism, called REDD Plus --
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kroz strukturu, mehanizam zvan REDD Plus -
14:29
a scheme for the reduced emissions
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shema za reduciranje emisija
14:31
from deforestation and forest degradation.
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iz deforestacija i degradacija šuma.
14:34
And already Norway has contributed a billion dollars each
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Norveška je već doprinijela s milijardu dolara
14:37
towards Indonesia and Brazil
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u Indoneziji i Brazilu
14:39
to implement this Red Plus scheme.
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da primjene shemu Red Plus.
14:41
So we actually have some movement forward.
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Dakle imamo kretanje prema naprijed.
14:43
But the thing is to do a lot more of that.
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Stvar je da nam treba puno više toga.
14:45
Will this solve the problem? Will economics solve everything?
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Hoće li ovo riješiti problem? Hoće li ekonomija riješiti sve?
14:48
Well I'm afraid not.
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Bojim se da ne.
14:50
There is an area that is the oceans, coral reefs.
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Postoji područje u oceanima, koraljni grebeni.
14:53
As you can see,
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Kao što možete vidjeti,
14:55
they cut across the entire globe
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ima ih po cijelom planetu
14:57
all the way from Micronesia
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od Mikronezije
14:59
across Indonesia, Malaysia, India, Madagascar
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preko Indonezije, Malazije, Indije, Madagaskara
15:02
and to the West of the Caribbean.
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do zapadnih Kariba.
15:04
These red dots, these red areas,
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Ove crvene točke, crvena područja,
15:06
basically provide the food and livelihood
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u osnovi daju hranu i život
15:08
for more than half a billion people.
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više od pola milijarde ljudi.
15:10
So that's almost an eighth of society.
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To je gotovo osmina društva.
15:13
And the sad thing is that, as these coral reefs are lost --
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Tužna vijest je, kako su ti grebeni izgubljeni --
15:16
and scientists tell us
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a znanstvenici nam govore da bilo koja
15:18
that any level of carbon dioxide in the atmosphere above 350 parts per million
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količina ugljičnog dioksida u atmosferi iznad 350 dijelova u milijun
15:21
is too dangerous for the survival of these reefs --
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je preopasna za opstanak ovih grebena --
15:24
we are not only risking the extinction
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ne riskiramo samo smrt cijele vrste
15:26
of the entire coral species, the warm water corals,
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koralja, koralja toplih voda,
15:28
we're not only risking a fourth of all fish species which are in the oceans,
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ne riskiramo samo četvrtinu svih riba u oceanu,
15:32
but we are risking the very lives and livelihoods
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već riskiramo živote i dobrobit
15:34
of more than 500 million people
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više od 500 milijuna ljudi
15:37
who live in the developing world in poor countries.
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koji žive u tim državama u razvoju.
15:40
So in selecting targets of 450 parts per million
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Izborom cilja od 450 dijelova u milijun
15:43
and selecting two degrees at the climate negotiations,
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i dva stupnja na klimatskim raspravama,
15:46
what we have done is we've made an ethical choice.
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ono što smo učinili je da smo napravili etičan izbor.
15:49
We've actually kind of made an ethical choice in society
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Napravili smo etičan izbor u društvu
15:52
to not have coral reefs.
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da nemamo koraljne grebene.
15:54
Well what I will say to you in parting
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Ono što ću vam reći u odlasku
15:56
is that we may have done that.
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je da smo mogli to napraviti.
15:58
Let's think about it and what it means,
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Razmislimo o onome što to znači
16:00
but please, let's not do more of that.
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no molim vas, ne više od toga.
16:02
Because mother nature only has that much
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Jer majka priroda ima samo određenu
16:04
in ecological infrastructure and that much natural capital.
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ekološku infrastrukturu i prirodnog kapitala.
16:07
I don't think we can afford too much of such ethical choices.
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Mislim da ne možemo izabrati toliko etičan izbor.
16:10
Thank you.
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Hvala vam.
16:12
(Applause)
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(Pljesak)
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