A lesson on looking | Amy Herman

158,235 views ใƒป 2018-12-10

TED


ูŠุฑุฌู‰ ุงู„ู†ู‚ุฑ ู†ู‚ุฑู‹ุง ู…ุฒุฏูˆุฌู‹ุง ููˆู‚ ุงู„ุชุฑุฌู…ุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุฃุฏู†ุงู‡ ู„ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ.

ุงู„ู…ุชุฑุฌู…: Raneem ABDULAZEEZ ุงู„ู…ุฏู‚ู‘ู‚: Nawal Sharabati
00:12
Take a look at this work of art.
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ุฃู„ู‚ูˆุง ู†ุธุฑุฉ ุนู„ู‰ ู‡ุฐุง ุงู„ุนู…ู„ ุงู„ูู†ูŠ.
00:16
What is it that you see?
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ู…ุง ุงู„ุฐูŠ ุชุฑูˆู†ู‡ุŸ
ู„ู„ูˆู‡ู„ุฉ ุงู„ุฃูˆู„ู‰ุŒ ุชุจุฏูˆ ูƒุฃู†ู‡ุง ุณุงุนุฉ ุจู†ุฏูˆู„ูŠุฉ ุทูˆูŠู„ุฉ ููŠ ุตู†ุฏูˆู‚ ุฎุดุจูŠ ุฃูˆ ูƒู…ุง ุชุนุฑู ุจุณุงุนุฉ ุงู„ุฌุฏ
00:19
At first glance, it looks to be a grandfather clock
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00:22
with a sheet thrown over it
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ู…ุน ู…ู„ุงุกุฉ ุฃู„ู‚ูŠุช ููˆู‚ู‡ุงุŒ
00:24
and a rope tied around the center.
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ูˆุญุจู„ ู…ุฑุจูˆุท ุญูˆู„ ูˆุณุทู‡ุง.
00:27
But a first look always warrants a second.
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ู„ูƒู† ุชุณุชุฏุนูŠ ุงู„ู†ุธุฑุฉ ุงู„ุฃูˆู„ู‰ ุฏุงุฆู…ู‹ุง ู„ุญุธุฉุŒ
00:31
Look again.
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ุงู†ุธุฑูˆุง ู…ุฌุฏุฏู‹ุง.
00:33
What do you see now?
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ู…ุงุฐุง ุชุฑูˆู† ุงู„ุขู†ุŸ
00:35
If you look more closely,
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ุฅุฐุง ู†ุธุฑุชู… ุนู† ูƒุซุจ ุฃูƒุซุฑุŒ
00:37
you'll realize that this entire work of art
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ุณูˆู ุชุฏุฑูƒูˆู† ุฃู† ู‡ุฐุง ุงู„ุนู…ู„ ุงู„ูู†ูŠ ุจุฃูƒู…ู„ู‡
00:41
is made from one piece of sculpture.
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ู‡ูˆ ู…ู†ุญูˆุชุฉ ู…ูƒูˆู†ุฉ ู…ู† ู‚ุทุนุฉ ูˆุงุญุฏุฉ.
00:44
There is no clock,
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ุญูŠุซ ู„ุง ูŠูˆุฌุฏ ู‡ู†ุงูƒ ุณุงุนุฉุŒ
00:46
there is no rope,
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ูˆู„ุง ูŠูˆุฌุฏ ู‡ู†ุงูƒ ุญุจู„ุŒ
ูˆู„ุง ูŠูˆุฌุฏ ู‡ู†ุงูƒ ู…ู„ุงุกุฉ.
00:48
and there is no sheet.
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00:50
It is one piece of bleached Honduras mahogany.
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ุฅู†ู‡ุง ู‚ุทุนุฉ ูˆุงุญุฏุฉ ู…ู† ุงู„ุฎุดุจ ุงู„ู…ุจูŠุถ ุงู„ู…ุงู‡ูˆุฌู†ูŠ ุงู„ู‡ู†ุฏุฑูˆุฑุงุณูŠ.
00:54
Now let me be clear:
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ุงู„ุขู†ุŒ ุฏุนูˆู†ูŠ ุฃูƒูˆู† ูˆุงุถุญู‡:
00:56
this exercise was not about looking at sculpture.
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ู„ู… ูŠูƒู† ู‡ุฐุง ุงู„ุชู…ุฑูŠู† ุญูˆู„ ุงู„ู†ุธุฑ ููŠ ุงู„ู…ู†ุญูˆุชุฉ.
01:02
It's about looking
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ุฅู†ู‡ ุนู† ุงู„ู†ุธุฑ
01:04
and understanding that looking closely can save a life,
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ูˆูู‡ู… ุญู‚ูŠู‚ุฉ ุฃู† ุงู„ู†ุธุฑ ุนู† ูƒุซุจ ูŠู…ูƒู† ุฃู† ูŠู†ู‚ุฐ ุญูŠุงุฉ ุฃุญุฏู‡ู…ุŒ
01:09
change your company
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ูˆูŠุบูŠุฑ ุฑูู‚ุชูƒู…
01:10
and even help you understand why your children behave the way they do.
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ูˆุญุชู‰ ูŠุณุงุนุฏูƒู… ุนู„ู‰ ูู‡ู… ู„ู…ุงุฐุง ูŠุชุตุฑู ุฃุทูุงู„ูƒู… ุจุงู„ุทุฑูŠู‚ุฉ ุงู„ุชูŠ ูŠุชุตุฑููˆู† ุจู‡ุง.
01:15
It's a skill that I call visual intelligence,
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ุฅู†ู‡ุง ู…ู‡ุงุฑุฉ ุฃุณู…ูŠู‡ุง ุงู„ุฐูƒุงุก ุงู„ุจุตุฑูŠุŒ
01:18
and I use works of art to teach everybody,
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ูˆุฃุณุชุฎุฏู…ู ุงู„ุฃุนู…ุงู„ ุงู„ูู†ูŠุฉ ู„ุชุนู„ูŠู… ุงู„ุฌู…ูŠุนุŒ
01:21
from everyday people to those for whom looking is the job,
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ู…ู† ุงู„ุฃุดุฎุงุต ุงู„ุนุงุฏูŠูŠู† ุฅู„ู‰ ุฃูˆู„ุฆูƒ ุงู„ุฐูŠู† ูˆุธูŠูุชู‡ู… ู‡ูŠ ุงู„ู†ุธุฑ ูˆุงู„ุจุญุซุŒ
01:25
like Navy SEALs and homicide detectives and trauma nurses.
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ู…ุซู„ ู‚ูˆุงุช ุงู„ุจุญุฑูŠุฉ ุงู„ุฎุงุตุฉ (Navey Seals) ูˆุงู„ู…ุญู‚ู‚ูŠู† ููŠ ุฌุฑุงุฆู… ุงู„ู‚ุชู„ ูˆู…ู…ุฑุถุงุช ุงู„ุตุฏู…ุฉ.
01:31
The fact is that no matter how skilled you might be at looking,
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ูˆุงู„ุญู‚ูŠู‚ุฉ ู‡ูŠ ุฃู†ู‡ ุจุบุถ ุงู„ู†ุธุฑ ุนู† ู…ุฏู‰ ุงู„ู…ู‡ุงุฑุฉ ุงู„ุชูŠ ู‚ุฏ ุชูƒูˆู† ู„ุฏูŠูƒู… ููŠ ุงู„ู†ุธุฑุŒ
01:35
you still have so much to learn about seeing.
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ูู„ุง ุฒุงู„ ู„ุฏูŠูƒู… ุงู„ูƒุซูŠุฑ ู„ุชุชุนู„ู…ูˆู†ู‡ ุญูˆู„ ุงู„ุฑุคูŠุฉ.
01:38
Because we all think we get it in a first glance and a sudden flash,
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ู„ุฃู†ู†ุง ุฌู…ูŠุนู‹ุง ู†ุนุชู‚ุฏ ุฃู†ู†ุง ู†ูู‡ู… ุงู„ุฃู…ุฑ ู…ู† ุงู„ูˆู‡ู„ุฉ ุงู„ุฃูˆู„ู‰ ูˆุงู„ู„ุญุธุฉ ุงู„ู…ูุงุฌุฆุฉุŒ
01:43
but the real skill is in understanding how to look slowly
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ูˆู„ูƒู† ุงู„ู…ู‡ุงุฑุฉ ุงู„ุญู‚ูŠู‚ูŠุฉ ู‡ูŠ ููŠ ูู‡ู… ูƒูŠููŠุฉ ุงู„ู†ุธุฑ ุจุจุทุก
01:47
and how to look more carefully.
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ูˆูƒูŠููŠุฉ ุงู„ู†ุธุฑ ุจุนู†ุงูŠุฉู ุฃูƒุจุฑ.
01:49
The talent is in remembering --
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ุงู„ู…ู‡ุงุฑุฉ ู‡ูŠ ููŠ ุงู„ุชุฐูƒุฑ...
01:51
in the crush of the daily urgencies that demand our attention --
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ููŠ ุฎุถู… ุงู„ุญุงุฌุงุช ุงู„ุถุฑูˆุฑูŠุฉ ุงู„ูŠูˆู…ูŠุฉ ุงู„ุชูŠ ุชุชุทู„ุจ ุงู‡ุชู…ุงู…ุงุชู†ุง...
01:55
to step back and look through those lenses to help us see
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ุฃู† ู†ุฃุฎุฐ ุฎุทูˆุฉ ู„ู„ูˆุฑุงุกุŒ ูˆู†ู†ุธุฑ ุฎู„ุงู„ ุชู„ูƒ ุงู„ุนุฏุณุงุช ูƒูŠ ุชุณุงุนุฏู†ุง ุนู„ู‰ ุฑุคูŠุฉ
02:00
what we've been missing all along.
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ุงู„ุดูŠุก ุงู„ุฐูŠ ูƒู†ุง ู†ูุชู‚ุฏู‡ ูƒู„ ุงู„ูˆู‚ุช.
02:03
So how can looking at painting and sculpture help?
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ูƒูŠู ูŠู…ูƒู†ู ู„ู„ู†ุธุฑ ุฅู„ู‰ ุงู„ู„ูˆุญุงุช ูˆุงู„ู…ู†ุญูˆุชุงุช ุฃู† ูŠุณุงุนุฏู†ุงุŸ
02:06
Because art is a powerful tool.
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ู„ุฃู† ุงู„ูู† ุฃุฏุงุฉ ู‚ูˆูŠุฉ.
02:10
It's a powerful tool that engages both sight and insight
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ุฅู†ู‡ ุฃุฏุงุฉ ู‚ูˆูŠุฉ ุชุดุฑูƒ ูƒู„ุงู‹ ู…ู† ุงู„ุจุตุฑ ูˆุงู„ุจุตูŠุฑุฉ.
02:14
and reframes our understanding of where we are and what we see.
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ูˆุชุนูŠุฏ ุชุดูƒูŠู„ ูู‡ู…ู†ุง ู„ู„ู…ูƒุงู† ุงู„ุฐูŠ ู†ุญู† ููŠู‡ ูˆู…ุง ุงู„ุฐูŠ ู†ุฑุงู‡.
02:20
Here's an example of a work of art
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ูˆู‡ุฐุง ู…ุซุงู„ ู„ุนู…ู„ู ูู†ูŠ
02:23
that reminded me that visual intelligence --
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ุฐูƒู‘ุฑู†ูŠ ุฃู† ุงู„ุฐูƒุงุก ุงู„ุจุตุฑูŠ...
02:26
it's an ongoing learning process
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ู‡ูˆ ุนุจุงุฑุฉ ุนู† ุนู…ู„ูŠุฉ ุชุนู„ู‘ู… ู…ุณุชู…ุฑุฉุŒ
02:28
and one that really is never mastered.
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ูˆุฃู†ู‡ ูุนู„ู‹ุง ู„ู… ูŠุชู… ุงุชู‚ุงู†ู‡ ุฃุจุฏู‹ุง.
02:31
I came across this quiet, seemingly abstract painting,
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ู…ุฑุฑุช ุจู‡ุฐู‡ ุงู„ู„ูˆุญุฉ ุงู„ุชูŠ ุชุจุฏูˆ ุชุฌุฑูŠุฏูŠุฉ ู‡ุงุฏุฆุฉุŒ
02:34
and I had to step up to it twice,
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ูˆุชูˆุฌุจ ุนู„ูŠู‘ูŽ ู…ุถุงุนูุฉ ุงู„ู†ุธุฑ ู†ุญูˆู‡ุง ู…ุฑุชูŠู†ุŒ
02:37
even three times,
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ูˆุญุชู‰ ุซู„ุงุซ ู…ุฑุงุชุŒ
02:38
to understand why it resonated so deeply.
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ูƒูŠ ุฃูู‡ู… ุณุจุจ ุชุฑุฏุฏ ุตุฏุงู‡ุง ุงู„ุนู…ูŠู‚ ุฌุฏู‹ุง.
02:42
Now, I've seen the Washington Monument in person thousands of times,
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ู„ู‚ุฏ ุฑุฃูŠุช ู†ุตุจ ูˆุงุดู†ุทู† ุขู„ุงู ุงู„ู…ุฑุงุชุŒ
02:46
well aware of the change in the color of marble a third of the way up,
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ู…ุฏุฑูƒุฉ ุฌูŠุฏุงู‹ ู„ู„ุชุบูŠุฑ ุงู„ุฐูŠ ุทุฑุฃ ุนู„ู‰ ู„ูˆู† ุงู„ุฑุฎุงู… ููŠ ุซู„ุซ ุงู„ู†ุตุจ ุงู„ุนู„ูˆูŠุŒ
02:50
but I had never really looked at it out of context
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ู„ูƒู† ู„ู… ูŠุณุจู‚ ู„ูŠ ู…ุทู„ู‚ู‹ุง ุฃู† ู†ุธุฑุชู ุฅู„ูŠู‡ ูƒุดูŠุก ุฎุงุฑุฌ ุนู† ู…ูƒุงู†ุชู‡
02:53
or truly as a work of art.
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ุฃูˆ ูƒุนู…ู„ ูู†ูŠ ุญู‚ูŠู‚ูŠ.
02:56
And here, Georgia O'Keeffe's painting of this architectural icon made me realize
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ูˆู‡ู†ุงุŒ ู„ูˆุญุฉ ุฌูˆุฑุฌูŠุง ุฃูˆูƒูŠููŠ ุงู„ู…ุชุนู„ู‚ุฉ ุจุฃูŠู‚ูˆู†ุฉ ุงู„ุนู…ุงุฑุฉ ู‡ุฐู‡
03:02
that if we put our mind to it,
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ุฌุนู„ุชู†ูŠ ุฃุฏุฑูƒู ุฃู†ู‡ ุฅุฐุง ููƒุฑู†ุง ุจุงู„ู„ูˆุญุฉุŒ
03:04
it's possible to see everyday things
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ุจุงู„ุฅู…ูƒุงู† ุนู†ุฏู‡ุง ุฃู† ู†ุฑู‰ ุงู„ุฃู…ูˆุฑ ุงู„ูŠูˆู…ูŠุฉ
03:07
in a wholly new and eye-opening perspective.
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ุจู…ู†ุธูˆุฑ ุชุซู‚ูŠููŠ ูˆุฌุฏูŠุฏ ูƒู„ูŠู‹ุง.
03:11
Now, there are some skeptics that believe that art just belongs in an art museum.
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ูŠูˆุฌุฏู ุญุงู„ูŠู‹ุง ุจุนุถ ุงู„ู…ุชุดูƒูƒูŠู† ุงู„ุฐูŠู† ูŠุนุชู‚ุฏูˆู† ุฃู† ุงู„ูู† ูŠู†ุชู…ูŠ ุฅู„ู‰ ู…ุชุงุญู ุงู„ูู† ูู‚ุท.
03:17
They believe that it has no practical use beyond its aesthetic value.
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ูŠุนุชู‚ุฏูˆู† ุฃู†ู‡ ู„ูŠุณ ู„ุฏูŠู‡ ุฃูŠ ุงุณุชุฎุฏุงู… ุนู…ู„ูŠ ุฎุงุฑุฌ ุญุฏูˆุฏ ู‚ูŠู…ุชู‡ ุงู„ุฌู…ุงู„ูŠุฉ.
03:21
I know who they are in every audience I teach.
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ุฃุนุฑู ู…ู† ู‡ู… ู‡ุคู„ุงุก ุงู„ุฃุดุฎุงุต ููŠ ูƒู„ ุฌู…ู‡ูˆุฑ ุฃู‚ูˆู… ุจุชุฏุฑูŠุณู‡.
03:24
Their arms are crossed, their legs are crossed,
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ุญูŠุซ ุชูƒูˆู† ุฃุฐุฑุนู‡ู… ู…ุชุดุงุจูƒุฉุŒ ูˆุฃุฑุฌู„ู‡ู… ู…ุชุดุงุจูƒุฉุŒ
03:26
their body language is saying,
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ูˆู„ุบุฉ ุฌุณุฏู‡ู… ุชู‚ูˆู„:
03:28
"What am I going to learn from this lady who talks fast
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"ู…ุงุฐุง ุณู†ุชุนู„ู‘ู… ู…ู† ู‡ุฐู‡ ุงู„ุณูŠุฏุฉ ุงู„ุชูŠ ุชุชุญุฏุซ ุจุณุฑุนุฉ
03:31
about painting and sculpture?"
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ุนู† ุงู„ุฑุณู… ูˆุงู„ู†ุญุชุŸ"
03:34
So how do I make it relevant for them?
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ุฅุฐุงู‹ ูƒูŠู ู„ูŠ ุฃู† ุฃุฌุนู„ ุงู„ุฃู…ุฑ ุฐุง ุตู„ุฉ ุจุงู„ู†ุณุจุฉ ุฅู„ูŠู‡ู…ุŸ
03:39
I ask them to look at this work of art,
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ุฃุทู„ุจ ู…ู†ู‡ู… ุงู„ู†ุธุฑ ุฅู„ู‰ ู‡ุฐุง ุงู„ุนู…ู„ ุงู„ูู†ูŠุŒ
03:41
like this portrait by Kumi Yamashita.
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ู…ุซู„ ู‡ุฐู‡ ุงู„ู„ูˆุญุฉ ู„ูƒูˆู…ูŠ ูŠุงู…ุงุดูŠุชุง.
03:44
And I ask them to step in close,
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ูˆุฃุทู„ุจ ู…ู†ู‡ู… ุงู„ุงู‚ุชุฑุงุจุŒ
03:46
and even closer still,
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ูˆุงู„ุงู‚ุชุฑุงุจ ุฃูƒุซุฑ ู…ู† ุฐู„ูƒุŒ
03:48
and while they're looking at the work of art,
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ูˆุจูŠู†ู…ุง ู‡ู… ูŠู†ุธุฑูˆู† ุฅู„ู‰ ุงู„ุนู…ู„ ุงู„ูู†ูŠุŒ
03:50
they need to be asking questions about what they see.
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ูŠุฌุจ ุฃู† ูŠุทุฑุญูˆุง ุฃุณุฆู„ุฉ ุนู† ุงู„ุฐูŠ ูŠุฑูˆู†ู‡.
03:54
And if they ask the right questions,
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ูˆุฅุฐุง ุทุฑุญูˆุง ุงู„ุฃุณุฆู„ุฉ ุงู„ุตุญูŠุญุฉุŒ
03:56
like, "What is this work of art?
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ู…ุซู„: "ู…ุง ู‡ูˆ ู‡ุฐุง ุงู„ุนู…ู„ ุงู„ูู†ูŠุŸ
03:57
Is it a painting? Is it a sculpture?
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ู‡ู„ ู‡ูˆ ู„ูˆุญุฉุŸ ู‡ู„ ู‡ูˆ ู†ุญุชุŸ
03:59
What is it made of?" ...
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ู…ู…ุง ู‡ูˆ ู…ุตู†ูˆุนุŸ"...
04:00
they will find out that this entire work of art
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ุณูŠูƒุชุดููˆู† ุฃู† ูƒุงู…ู„ ู‡ุฐุง ุงู„ุนู…ู„ ุงู„ูู†ูŠ
04:03
is made of a wooden board,
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ู…ุตู†ูˆุน ู…ู† ู„ูˆุญ ุฎุดุจูŠุŒ
04:05
10,000 nails
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ูˆุนุดุฑุฉ ุขู„ุงู ู…ุณู…ุงุฑ
04:07
and one unbroken piece of sewing thread.
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ูˆู‚ุทุนุฉ ูˆุงุญุฏุฉ ู…ุชุฑุงุจุทุฉ ู…ู† ุฎูŠุท ุงู„ุญูŠุงูƒุฉ.
04:10
Now that might be interesting to some of you,
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ู‚ุฏ ูŠูƒูˆู† ุฐู„ูƒ ู…ุซูŠุฑู‹ุง ู„ุงู‡ุชู…ุงู… ุงู„ุจุนุถ ู…ู†ูƒู….
04:12
but what does it have to do with the work that these people do?
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ู„ูƒู† ู…ุง ุนู„ุงู‚ุฉ ุงู„ุฃู…ุฑ ุจุนู…ู„ ู‡ุคู„ุงุก ุงู„ุฃุดุฎุงุตุŸ
04:15
And the answer is everything.
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ูˆุงู„ุฌูˆุงุจ ู‡ูˆ ูƒู„ ุดูŠุก.
04:17
Because we all interact with people multiple times on a daily basis,
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ู„ุฃู†ู†ุง ุฌู…ูŠุนู‹ุง ู†ุชูุงุนู„ ู…ุน ุงู„ู†ุงุณ ุนุฏุฉ ู…ุฑุงุช ูŠูˆู…ูŠู‹ุงุŒ
04:22
and we need to get better at asking questions
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ูˆู†ุญุชุงุฌ ุฃู† ู†ุตู„ ุฅู„ู‰ ู…ุณุชูˆู‰ ุฃูุถู„ ููŠ ุทุฑุญ ุงู„ุฃุณุฆู„ุฉ
04:24
about what it is that we see.
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ุญูˆู„ ุงู„ุฐูŠ ู†ุฑุงู‡.
04:27
Learning to frame the question in such a way
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ุฅู† ุชุนู„ู‘ู… ุตูŠุงุบุฉ ุงู„ุณุคุงู„ ุจู‡ุฐู‡ ุงู„ุทุฑูŠู‚ุฉ
04:30
as to elicit the information that we need to do our jobs,
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ู„ุงุณุชู†ุจุงุท ุงู„ู…ุนู„ูˆู…ุงุช ุงู„ุชูŠ ู†ุญุชุงุฌู‡ุง ู„ู„ู‚ูŠุงู… ุจุฃุนู…ุงู„ู†ุงุŒ
04:33
is a critical life skill.
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ูŠุนุชุจุฑ ู…ู‡ุงุฑุฉ ุญูŠุงุชูŠุฉ ุญุงุณู…ุฉ.
04:35
Like the radiologist who told me
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ู…ุซู„ ุทุจูŠุจุฉ ุงู„ุฃุดุนุฉ ุงู„ุชูŠ ุฃุฎุจุฑุชู†ูŠ
04:37
that looking at the negative spaces in a painting
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ุฃู† ุงู„ู†ุธุฑ ุฅู„ู‰ ุงุงู„ู…ุณุงุญุงุช ุงู„ุณู„ุจูŠุฉ ููŠ ู„ูˆุญุฉ ู…ุง
04:40
helped her discern more discreet abnormalities in an MRI.
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ุณุงุนุฏู‡ุง ุนู„ู‰ ุงู„ุชู‚ุงุท ุงู„ุชุดูˆู‡ุงุช ุงู„ุฃูƒุซุฑ ุฏู‚ุฉ ููŠ ุงู„ุชุตูˆูŠุฑ ุจุงู„ุฑู†ูŠู† ุงู„ู…ุบู†ุงุทูŠุณูŠ.
04:45
Or the police officer who said that understanding the emotional dynamic
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ุฃูˆ ู…ุซู„ ุถุงุจุท ุงู„ุดุฑุทุฉ ุงู„ุฐูŠ ู‚ุงู„ ุฃู† ูู‡ู… ุงู„ุนูˆุงุทู ุงู„ุญูŠูˆูŠุฉ
04:50
between people in a painting
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ุจูŠู† ุงู„ู†ุงุณ ููŠ ู„ูˆุญุฉ ู…ุงุŒ
04:51
helped him to read body language at a domestic violence crime scene,
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ุณุงุนุฏู‡ ุนู„ู‰ ู‚ุฑุงุกุฉ ู„ุบุฉ ุงู„ุฌุณุฏ ููŠ ู…ูƒุงู† ูˆู‚ูˆุน ุฌุฑุงุฆู… ุงู„ุนู†ู ุงู„ู…ู†ุฒู„ูŠุŒ
04:56
and it enabled him to think twice before drawing and firing his weapon.
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ูˆู…ูƒู‘ู†ู‡ ุงู„ุฃู…ุฑ ู…ู† ุงู„ุชููƒูŠุฑ ู…ุฑุชูŠู† ู‚ุจู„ ุณุญุจ ุณู„ุงุญู‡ ูˆุฅุทู„ุงู‚ ุงู„ู†ุงุฑ.
05:01
And even parents can look to see absences of color in paintings
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ูˆูŠู…ูƒู† ุญุชู‰ ู„ุฃูˆู„ูŠุงุก ุงู„ุฃู…ูˆุฑ ุงู„ู†ุธุฑ ู„ุฑุคูŠุฉ ุบูŠุงุจ ุงู„ู„ูˆู† ููŠ ุงู„ู„ูˆุญุงุช
05:06
to understand that what their children say to them
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ู„ูู‡ู… ุฃู† ู…ุง ูŠุฑูŠุฏ ุฃุทูุงู„ู‡ู… ุฃู† ูŠู‚ูˆู„ูˆู‡ ู„ู‡ู…
05:10
is as important as what they don't say.
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ู‡ูˆ ู…ู‡ู… ูƒุงู„ุดูŠุก ุงู„ุฐูŠ ู„ุง ูŠุฑูŠุฏูˆู†ู‡ ู‚ูˆู„ู‡.
05:13
So how do I --
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ุฅุฐุงู‹ ูƒูŠู ุฃู‚ูˆู… ...
05:16
how do I train to be more visually intelligent?
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ูƒูŠู ุฃุชุฏุฑุจู ู„ุฃุชู…ุชุน ุจุงู„ู…ุฒูŠุฏ ู…ู† ุงู„ุฐูƒุงุก ุงู„ุจุตุฑูŠุŸ
05:20
It comes down to four As.
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ูŠุฎุชุตุฑู ุงู„ุฃู…ุฑ ุจุฃุฑุจุน ุฎุทูˆุงุช.
05:22
Every new situation, every new problem --
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ุญูŠุซ ููŠ ูƒู„ ู…ูˆู‚ู ุฌุฏูŠุฏ ูˆูƒู„ ู…ุดูƒู„ุฉ ุฌุฏูŠุฏุฉ...
05:25
we practice four As.
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ู†ู‚ูˆู… ุจุชุทุจูŠู‚ ุฃุฑุจุน ุฎุทูˆุงุช.
05:26
First, we assess our situation.
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ุฃูˆู„ุงู‹ุŒ ู†ู‚ูˆู… ุจุชู‚ูŠูŠู… ูˆุถุนู†ุง.
05:28
We ask, "What do we have in front of us?"
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ู†ุณุฃู„: "ู…ุง ุงู„ุฐูŠ ูŠูˆุฌุฏู ุฃู…ุงู…ู†ุงุŸ"
05:30
Then, we analyze it.
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ุซู…ุŒ ู†ู‚ูˆู… ุจุชุญู„ูŠู„ู‡.
05:32
We say, "What's important?
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ู†ุณุฃู„: "ู…ุง ู‡ูˆ ุงู„ู…ู‡ู…ุŸ
05:33
What do I need? What don't I need?"
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ู…ุง ุงู„ุฐูŠ ู†ุญุชุงุฌู‡ุŸ ูˆู…ุง ุงู„ุฐูŠ ู„ุง ู†ุญุชุงุฌู‡ุŸ"
05:35
Then, we articulate it in a conversation, in a memo, in a text, in an email.
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ุซู…ุŒ ู†ูˆุถุญู ุฐู„ูƒ ููŠ ู…ุญุงุฏุซุฉุŒ ูˆููŠ ู…ุฐูƒุฑุฉ ูˆููŠ ู†ุต ูƒุชุงุจูŠ ูˆููŠ ุจุฑูŠุฏ ุงู„ูƒุชุฑูˆู†ูŠ.
05:38
And then, we act: we make a decision.
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ูˆุจุงู„ุชุงู„ูŠ ู†ุชุตุฑู ูˆู†ุชุฎุฐ ู‚ุฑุงุฑู‹ุง.
05:42
We all do this multiple times a day,
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ู†ู‚ูˆู…ู ุฌู…ูŠุนู‹ุง ุจุฐู„ูƒ ุนุฏุฉ ู…ุฑุงุช ูŠูˆู…ูŠู‹ุงุŒ
05:44
but we don't realize what a role seeing and looking plays
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ู„ูƒู†ู†ุง ู„ุง ู†ุฏุฑูƒ ุงู„ุฏูˆุฑ ุงู„ุฐูŠ ูŠู„ุนุจู‡ ูƒู„ ู…ู† ุงู„ุฑุคูŠุฉ ูˆุงู„ู†ุธุฑ
05:48
in all of those actions,
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ููŠ ูƒู„ ุชู„ูƒ ุงู„ุชุตุฑูุงุชุŒ
05:50
and how visual intelligence can really improve everything.
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ูˆูƒูŠู ูŠู…ูƒู† ู„ู„ุฐูƒุงุก ุงู„ุจุตุฑูŠ ุจุงู„ูุนู„ ุชุญุณูŠู† ูƒู„ ุดูŠุก.
05:54
So recently, I had a group of counterterrorism officials
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ููŠ ุงู„ุขูˆู†ุฉ ุงู„ุฃุฎูŠุฑุฉุŒ ูƒุงู† ู„ุฏูŠู‘ ู…ุฌู…ูˆุนุฉ ู…ู† ู…ุณุคูˆู„ูŠ ู…ูƒุงูุญุฉ ุงู„ุฅุฑู‡ุงุจ
05:57
at a museum in front of this painting.
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ููŠ ู…ุชุญู ูŠู‚ููˆู† ุฃู…ุงู… ู‡ุฐู‡ ุงู„ู„ูˆุญุฉ.
05:59
El Greco's painting, "The Purification of the Temple,"
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ู„ูˆุญุฉ ุฅู„ ุบุฑูŠูƒูˆ ุงู„ู…ุณู…ุงู‡ุŒ "ุชุทู‡ูŠุฑ ุงู„ู‡ูŠูƒู„" (The Purification of the Temple).
06:02
in which Christ, in the center, in a sweeping and violent gesture,
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ุญูŠุซ ุงู„ุณูŠุฏ ุงู„ู…ุณูŠุญ ููŠ ุงู„ู…ู†ุชุตูุŒ ููŠ ุญุฑูƒุฉ ุฏุงุฆุฑูŠุฉ ุนู†ูŠูุฉุŒ
06:06
is expelling the sinners from the temple of prayer.
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ูŠู‚ูˆู… ุจุทุฑุฏ ู…ุฑุชูƒุจูŠ ุงู„ุขุซุงู… ู…ู† ู…ุนุจุฏ ุงู„ุตู„ุงุฉ.
06:10
The group of counterterrorism officials had five minutes with that painting,
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ุฃู…ุถุช ู…ุฌู…ูˆุนุฉ ู…ูƒุงูุญุฉ ุงู„ุฅุฑู‡ุงุจ ุฎู…ุณ ุฏู‚ุงุฆู‚ ู…ุน ุงู„ู„ูˆุญุฉุŒ
06:13
and in that short amount of time, they had to assess the situation,
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ูˆููŠ ุฐู„ูƒ ุงู„ูˆู‚ุช ุงู„ู‚ุตูŠุฑุŒ ูƒุงู† ุนู„ูŠู‡ู… ุชู‚ูŠูŠู… ุงู„ูˆุถุนุŒ
06:17
analyze the details,
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ูˆุชุญู„ูŠู„ ุงู„ุชูุงุตูŠู„ุŒ
06:19
articulate what, if anything,
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ูˆุชูˆุถูŠุญ ุฅู† ูƒุงู† ูŠูˆุฌุฏ ุฃูŠ ุดูŠุกุŒ
06:21
they would do if they were in that painting.
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ูŠู…ูƒู†ู‡ู… ุงู„ู‚ูŠุงู… ุจู‡ ู„ูˆ ูƒุงู†ูˆุง ู…ูˆุฌูˆุฏูŠู† ููŠ ุชู„ูƒ ุงู„ู„ูˆุญุฉ.
06:25
As you can imagine, observations and insights differed.
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ูŠู…ูƒู†ูƒู… ุฃู† ุชุชุฎูŠู„ูˆุง ุงุฎุชู„ุงู ุงู„ู…ู„ุงุญุธุงุช ูˆุงู„ุฑุคู‰.
06:28
Who would they talk to?
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ู…ุน ู…ูŽู†ู’ ุณูŠุชูƒู„ู…ูˆู†ุŸ
06:29
Who would be the best witness?
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ู…ูŽู†ู’ ุณูŠูƒูˆู† ุงู„ุดุงู‡ุฏ ุงู„ุฃูุถู„ุŸ
06:31
Who was a good potential witness?
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ู…ูŽู†ู’ ูƒุงู† ุดุงู‡ุฏู‹ุง ู…ุญุชู…ู„ู‹ุง ุฌูŠุฏู‹ุงุŸ
06:33
Who was lurking?
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ู…ูŽู†ู’ ูƒุงู† ู…ุฎุชููŠู‹ุงุŸ
06:34
Who had the most information?
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ู…ูŽู†ู‹ ูƒุงู† ู„ุฏูŠู‡ ู…ุนุธู… ุงู„ู…ุนู„ูˆู…ุงุชุŸ
06:36
But my favorite comment came from a seasoned cop
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ูˆุฌุงุก ุงู„ุชุนู„ูŠู‚ ุงู„ู…ูุถู„ ุจุงู„ู†ุณุจุฉ ู„ูŠ ู…ู† ุดุฑุทูŠู ู…ุญู†ูƒุŒ
06:39
who looked at the central figure and said,
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ุฅุฐ ู†ุธุฑ ุฅู„ู‰ ุงู„ุดุฎุตูŠุฉ ุงู„ู…ุญูˆุฑูŠุฉ ูˆู‚ุงู„:
06:41
"You see that guy in the pink?" --
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"ุฃุชุฑูˆู† ุฐู„ูƒ ุงู„ุดุฎุต ุจุงู„ู„ูˆู† ุงู„ูˆุฑุฏูŠุŸ"...
06:43
referring to Christ --
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ู…ุดูŠุฑู‹ุง ุฅู„ู‰ ุงู„ุณูŠุฏ ุงู„ู…ุณูŠุญ ...
06:44
he said, "I'd collar him, he's causing all the trouble."
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ู‚ุงู„: "ูƒู†ุช ุณุฃู„ู‚ูŠ ุงู„ู‚ุจุถ ุนู„ูŠู‡ุŒ ูู‡ูˆ ู…ุณุจุจ ูƒู„ ุงู„ู…ุดูƒู„ุฉ".
06:47
(Laughter)
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(ุถุญูƒ)
06:50
So looking at art gives us a perfect vehicle to rethink how we solve problems
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ูŠู…ู†ุญู†ุง ุงู„ู†ุธุฑ ุฅู„ู‰ ุงู„ูู† ูˆุณูŠู„ุฉ ู…ุซุงู„ูŠุฉ ูƒูŠ ู†ุนูŠุฏ ุงู„ุชููƒูŠุฑ ุจูƒูŠููŠุฉ ุญู„ู†ุง ู„ู„ู…ุดุงูƒู„
06:55
without the aid of technology.
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ุฏูˆู† ู…ุณุงุนุฏุฉ ุงู„ุชู‚ู†ูŠุฉ.
06:57
Looking at the work of Felix Gonzalez-Torres,
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ูˆุจุงู„ู†ุธุฑ ุฅู„ู‰ ุนู…ู„ ููŠู„ูŠูƒุณ ุบูˆู†ุณุงู„ูŠุณ ุชูˆุฑูŠุณ/ (Felix Gonzalez-Torres).
07:00
you see two clocks in perfect synchronicity.
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ุณุชุฑูˆู† ุณุงุนุชูŠู† ููŠ ุชุฒุงู…ู† ู…ุซุงู„ูŠ.
07:03
The hour, minute and second hand perfectly aligned.
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ุญูŠุซ ุนู‚ุงุฑุจ ุงู„ุณุงุนุฉ ูˆุงู„ุฏู‚ูŠู‚ุฉ ูˆุงู„ุซุงู†ูŠุฉ ู…ุชูˆุงูู‚ุฉ ุจุฅุชู‚ุงู†ุŒ
07:07
They are installed side by side and they're touching,
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ูˆู‡ู…ุง ู…ุซุจุชุชุงู† ุฌู†ุจู‹ุง ุฅู„ู‰ ุฌู†ุจ ูˆู…ุชู„ุงู…ุณุชุงู†ุŒ
07:11
and they are entitled "'Untitled' (Perfect Lovers)."
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ูˆุชุญู…ู„ุงู† ุนู†ูˆุงู† "ุจู„ุง ู„ู‚ุจ (ุนุดุงู‚ ู…ุซุงู„ูŠูˆู†)."
07:15
But closer analysis makes you realize
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ู„ูƒู† ุชุญู„ูŠู„ุงู‹ ุฏู‚ูŠู‚ู‹ุง ูŠุฌุนู„ูƒู… ุชุฏุฑูƒูˆู†
07:17
that these are two battery-operated clocks,
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ุฃู†ู‡ู…ุง ุณุงุนุชุงู† ุชุนู…ู„ุงู† ุจุงู„ุจุทุงุฑูŠุฉุŒ
07:20
which in turn makes you understand --
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ุงู„ุฃู…ุฑ ุงู„ุฐูŠ ุจุฏูˆุฑู‡ ูŠุฌุนู„ูƒู… ุชุฏุฑูƒูˆู† ...
07:22
"Hey, wait a minute ...
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"ู…ู‡ู„ู‹ุง ุงู†ุชุธุฑูˆุง ู„ุญุธุฉ ...
07:23
One of those batteries is going to stop before the other.
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ุณุชุชูˆู‚ู ูˆุงุญุฏุฉ ู…ู† ุชู„ูƒ ุงู„ุจุทุงุฑูŠุงุช ู‚ุจู„ ุงู„ุฃุฎุฑู‰.
07:26
One of those clocks is going to slow down and die before the other
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ุณุชุชุจุงุทุฃ ูˆุชุชูˆู‚ู ุฅุญุฏู‰ ุงู„ุณุงุนุงุชูŠู† ุนู† ุงู„ุนู…ู„ ู‚ุจู„ ุงู„ุฃุฎุฑู‰
07:29
and it's going to alter the symmetry of the artwork."
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ูˆุณุชู‚ูˆู… ุจุชุบูŠูŠุฑ ุชุทุงุจู‚ ุงู„ุนู…ู„ ุงู„ูู†ูŠ".
07:33
Just articulating that thought process
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ุชูˆุถูŠุญ ุชู„ูƒ ุงู„ุนู…ู„ูŠุฉ ุงู„ููƒุฑูŠุฉ ูู‚ุท
07:36
includes the necessity of a contingency plan.
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ูŠุชุถู…ู† ุถุฑูˆุฑุฉ ูˆุฌูˆุฏ ุฎุทุฉ ุทูˆุงุฑู‰ุก.
07:40
You need to have contingencies for the unforeseen,
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ูŠุฌุจ ุฃู† ูŠูƒูˆู† ู„ุฏูŠูƒู… ุงุญุชู…ุงู„ุงุช ู„ู„ู…ูุงุฌุขุชุŒ
07:43
the unexpected and the unknown,
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ุบูŠุฑ ุงู„ู…ุชูˆู‚ุนุฉ ูˆุงู„ู…ุนุฑูˆูุฉุŒ
07:45
whenever and however they may happen.
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ู…ุชู‰ ูˆูƒูŠูู…ุง ู‚ุฏ ุชุญุฏุซ.
07:50
Now, using art to increase our visual intelligence
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ุงู„ุขู†ุŒ ุงุณุชุฎุฏุงู… ุงู„ูู† ู…ู† ุฃุฌู„ ุฒูŠุงุฏุฉ ุฐูƒุงุฆู†ุง ุงู„ุจุตุฑูŠ
07:53
involves planning for contingencies,
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ูŠุชุถู…ู†ู ุงู„ุชุฎุทูŠุท ู…ู† ุฃุฌู„ ุงู„ุทูˆุงุฑู‰ุก
07:55
understanding the big picture and the small details
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ูˆูู‡ู… ุงู„ุตูˆุฑุฉ ุงู„ุฃุดู…ู„ ูˆุงู„ุชูุงุตูŠู„ ุงู„ุตุบูŠุฑุฉ
07:58
and noticing what's not there.
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ูˆู…ู„ุงุญุธุฉ ู…ุง ู‡ูˆ ุบูŠุฑ ู…ูˆุฌูˆุฏ.
08:00
So in this painting by Magritte,
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ููŠ ู‡ุฐู‡ ุงู„ู„ูˆุญุฉ ู„ู„ูู†ุงู† ุฑูŠู†ูŠู‡ ู…ุงุบุฑูŠุช/ (Rene Magritte)ุŒ
08:02
noticing that there are no tracks under the train,
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ู…ู„ุงุญุธุฉ ุฃู†ู‡ ู„ุง ูŠูˆุฌุฏ ุฎุท ุณูƒุฉ ุญุฏูŠุฏ ุชุญุช ุงู„ู‚ุทุงุฑ
08:06
there is no fire in the fireplace
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ูˆู„ุง ุชูˆุฌุฏ ู†ุงุฑ ููŠ ุงู„ู…ูˆู‚ุฏ
08:08
and there are no candles in the candlesticks
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ูˆู„ุง ูŠูˆุฌุฏ ุดู…ูˆุน ุนู„ู‰ ุงู„ุดู…ุนุฏุงู†ุงุช
08:10
actually more accurately describes the painting
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ูŠุคุฏูŠ ุฐู„ูƒ ูุนู„ูŠู‹ุง ู„ูˆุตู ุงู„ู„ูˆุญุฉ ุจุฏู‚ุฉ ุฃูƒุซุฑ
08:13
than if you were to say, "Well, there's a train coming out of a fireplace,
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ู…ู† ู…ุฌุฑุฏ ู„ูˆ ู‚ู„ุชู…: "ุญุณู†ู‹ุง! ูŠูˆุฌุฏ ู‚ุทุงุฑ ุฎุงุฑุฌ ู…ู† ุงู„ู…ูˆู‚ุฏุŒ
08:16
and there are candlesticks on the mantle."
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ูˆูŠูˆุฌุฏ ุดู…ุนุฏุงู†ุงุช ุนู„ู‰ ุฑู ุงู„ู…ูˆู‚ุฏ".
08:18
It may sound counterintuitive to say what isn't there,
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ู‚ุฏ ูŠุจุฏูˆ ู…ู† ุบูŠุฑ ุงู„ุจุฏูŠู‡ูŠ ุฃู† ู†ุฐูƒุฑ ู…ุง ู‡ูˆ ุบูŠุฑ ู…ูˆุฌูˆุฏุŒ
08:21
but it's really a very valuable tool.
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ูˆู„ูƒู†ู‡ุง ุญู‚ู‹ุง ุฃุฏุงุฉ ูุนู‘ุงู„ุฉ ุฌุฏู‹ุง.
08:24
When a detective who had learned about visual intelligence
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ุนู†ุฏู…ุง ุชุนู„ู… ุดุฑุทูŠ ุชุญุฑูŠ ุนู† ุงู„ุฐูƒุงุก ุงู„ุจุตุฑูŠุŒ
08:27
in North Carolina
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ููŠ ูˆู„ุงูŠุฉ ูƒุงุฑูˆู„ูŠู†ุง ุงู„ุดู…ุงู„ูŠุฉ
08:28
was called to the crime scene,
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ุชู… ุงุณุชุฏุนุงุคู‡ ุฅู„ู‰ ู…ูƒุงู† ุงู„ุฌุฑูŠู…ุฉุŒ
08:29
it was a boating fatality,
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ูˆูƒุงู†ุช ุญุงู„ุฉ ูˆูุงุฉ ููŠ ู‚ุงุฑุจ
08:31
and the eyewitness told this detective that the boat had flipped over
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ูˆุฃูุงุฏ ุดุงู‡ุฏ ุงู„ุนูŠุงู† ู„ู„ู…ุญู‚ู‚ ุจุฃู† ุงู„ู‚ุงุฑุจ ุงู†ู‚ู„ุจ
08:34
and the occupant had drowned underneath.
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ูˆุฃู† ุฑุงูƒุจ ุงู„ู‚ุงุฑุจ ู‚ุฏ ุบุฑู‚ ุชุญุชู‡.
08:38
Now, instinctively, crime scene investigators look for what is apparent,
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ูŠุจุญุซู ู…ุญู‚ู‚ูˆ ู…ูƒุงู† ุงู„ุฌุฑูŠู…ุฉ ุจุฏูŠู‡ูŠู‹ุง ุนู…ุง ู‡ูˆ ุธุงู‡ุฑุŒ
08:41
but this detective did something different.
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ู„ูƒู† ู‚ุงู… ุดุฑุทูŠ ุงู„ุชุญุฑูŠ ู‡ุฐุง ุจุดูŠุก ู…ุฎุชู„ู.
08:43
He looked for what wasn't there, which is harder to do.
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ุจุญุซ ุนู† ู…ุง ู„ู… ูŠูƒู† ู‡ู†ุงูƒุŒ ูˆุงู„ู‚ูŠุงู… ุจุฐู„ูƒ ุฃูƒุซุฑ ุตุนูˆุจุฉ.
08:47
And he raised the question:
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ูˆุฃุซุงุฑ ุงู„ุณุคุงู„:
08:48
if the boat had really tipped flipped over --
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ุฅุฐุง ูƒุงู† ุงู„ู‚ุงุฑุจ ู‚ุฏ ุงู†ู‚ู„ุจ ูุนู„ุงู‹ ...
08:51
as the eyewitness said that it did --
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ูƒู…ุง ุฃูƒุฏ ุดุงู‡ุฏ ุงู„ุนูŠุงู† ุฐู„ูƒ...
08:53
how come the papers that were kept at one end of the boat
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ูƒูŠู ูŠู…ูƒู† ู„ู„ุฃูˆุฑุงู‚ ุงู„ุชูŠ ุญููุธุช ููŠ ู†ู‡ุงูŠุฉ ูˆุงุญุฏุฉ ู„ู„ู‚ุงุฑุจ
08:56
were completely dry?
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ุฃู† ุชุจู‚ู‰ ุฌุงูุฉ ุชู…ุงู…ู‹ุงุŸ
08:58
Based on that one small but critical observation,
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ูˆุจุงู„ุงุณุชู†ุงุฏ ุฅู„ู‰ ู‡ุฐู‡ ุงู„ู…ู„ุงุญุธุฉ ุงู„ุตุบูŠุฑุฉ ูˆู„ูƒู†ู‡ุง ุจุงู„ุบุฉ ุงู„ุฃู‡ู…ูŠุฉุŒ
09:02
the investigation shifted from accidental death to homicide.
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ุชุญูˆู„ ุงู„ุชุญู‚ูŠู‚ ู…ู† ู…ูˆุช ุนุฑุถูŠ ุฅู„ู‰ ุฌุฑูŠู…ุฉ ู‚ุชู„.
09:08
Now, equally important to saying what isn't there
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ุงู„ุขู†ุŒ ุชุชุณุงูˆู‰ ุฃู‡ู…ูŠุฉ ุฐูƒุฑ ู…ุง ู‡ูˆ ุบูŠุฑ ู…ูˆุฌูˆุฏ
09:10
is the ability to find visual connections where they may not be apparent.
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ู…ุน ุงู„ู‚ุฏุฑุฉ ุนู„ู‰ ุฅูŠุฌุงุฏ ุตู„ุงุช ุจุตุฑูŠุฉ ุญูŠุซ ู‚ุฏ ู„ุง ุชูƒูˆู† ุธุงู‡ุฑุฉ.
09:16
Like Marie Watt's totem pole of blankets.
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ู…ุซู„ ุนู…ูˆุฏ ุงู„ุจุทุงู†ูŠุงุช ุงู„ุทู‘ูˆุทูŽู…ูŠ ู„ู„ูู†ุงู†ุฉ ู…ุงุฑูŠุง ูˆุงุช (Maria Watt).
09:19
It illustrates that finding hidden connections in everyday objects
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ุฅู†ู‡ ูŠูˆุถุญ ุฃู† ุฅูŠุฌุงุฏ ุตู„ุงุช ู…ุฎููŠุฉ ููŠ ุฃุดูŠุงุก ูŠูˆู…ูŠุฉ
09:23
can resonate so deeply.
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ูŠู…ูƒู†ู ุฃู† ูŠุชุฑุฏุฏ ุตุฏุงู‡ุง ุจุนู…ู‚.
09:25
The artist collected blankets from all different people
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ู„ู‚ุฏ ู‚ุงู…ุช ุงู„ูู†ุงู†ุฉ ุจุฌู…ุน ุจุทุงู†ูŠุงุช ู…ู† ูƒู„ ุงู„ู†ุงุณ ุงู„ู…ุฎุชู„ููŠู†
09:28
in her community,
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ููŠ ู…ุฌุชู…ุนู‡ุงุŒ
09:29
and she had the owners of the blankets write, on a tag,
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ูˆุฌุนู„ุช ุฃุตุญุงุจ ุงู„ุจุทุงู†ูŠุงุช ูŠูƒุชุจูˆู† ุนู„ู‰ ุงู„ุจุทุงู‚ุฉ
09:33
the significance of the blanket to the family.
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ู…ุง ุชุนู†ูŠู‡ ุงู„ุจุทุงู†ูŠุฉ ู„ู„ุนุงุฆู„ุฉ.
09:36
Some of the blankets had been used for baby blankets,
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ุงุณุชุฎุฏู… ุจุนุถ ุงู„ุจุทุงู†ูŠุงุช ู„ู„ุฃุทูุงู„ุŒ
09:39
some of them had been used as picnic blankets,
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ูˆุงุณุชุฎุฏู… ุจุนุถู‡ุง ู„ู„ู†ุฒู‡ุงุชุŒ
09:41
some of them had been used for the dog.
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ูˆุงุณุชุฎุฏู… ุจุนุถู‡ุง ู„ู„ูƒู„ุงุจ.
09:44
We all have blankets in our homes
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ูŠู…ู„ูƒ ุฌู…ูŠุนู†ุง ุงู„ุจุทุงู†ูŠุงุช ููŠ ู…ู†ุงุฒู„ู†ุงุŒ
09:47
and understand the significance that they play.
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ูˆู†ูู‡ู… ุงู„ุฃู‡ู…ูŠุฉ ุงู„ุชูŠ ูŠู…ุซู„ูˆู†ู‡ุง.
09:50
But similarly, I instruct new doctors:
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ูˆุจู†ูุณ ุงู„ุทุฑูŠู‚ุฉ ุฃุทู„ุจ ู…ู† ุงู„ุฃุทุจุงุก ุงู„ุฌุฏุฏ:
09:53
when they walk into a patient's room,
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ุนู†ุฏ ุงู„ุฏุฎูˆู„ ุฅู„ู‰ ุบุฑูุฉ ุงู„ู…ุฑูŠุถุŒ
09:54
before they pick up that medical chart,
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ูˆู‚ุจู„ ุฃู† ูŠู„ุชู‚ุทูˆุง ุงู„ู…ู„ู ุงู„ุทุจูŠุŒ
09:58
just look around the room.
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ุฃู† ูŠู‚ูˆู…ูˆุง ูู‚ุท ุจุงู„ู†ุธุฑ ุญูˆู„ ุงู„ุบุฑูุฉ.
10:00
Are there balloons or cards,
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ู‡ู„ ูŠูˆุฌุฏ ุจุงู„ูˆู†ุงุช ุฃูˆ ุจุทุงู‚ุงุชุŒ
10:02
or that special blanket on the bed?
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ุฃูˆ ู‡ู„ ูŠูˆุฌุฏ ุจุทุงู†ูŠุฉ ู…ู…ูŠุฒุฉ ุนู„ู‰ ุงู„ุณุฑูŠุฑุŸ
10:05
That tells the doctor there's a connection to the outside world.
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ูŠุนุทูŠ ุฐู„ูƒ ููƒุฑุฉ ู„ู„ุทุจูŠุจ ุฃู†ู‡ ูŠูˆุฌุฏ ุตู„ุฉ ู…ุน ุงู„ุนุงู„ู… ุงู„ุฎุงุฑุฌูŠ.
10:09
If that patient has someone in the outside world
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ุฅุฐุง ูƒุงู† ู„ุฏู‰ ุงู„ู…ุฑูŠุถ ุดุฎุต ููŠ ุงู„ุนุงู„ู… ุงู„ุฎุฑุฌูŠ
10:12
to assist them and help them,
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ู„ูŠุณุงุนุฏู‡ ูˆูŠุนูŠู†ู‡ุŒ
10:14
the doctor can implement the best care with that connection in mind.
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ุนู†ุฏู‡ุง ูŠู…ูƒู† ู„ู„ุทุจูŠุจ ุฃู† ูŠุทุจู‚ ุงู„ุฑุนุงูŠุฉ ุงู„ุฃูุถู„ ู…ุน ุฃุฎุฐ ู‡ุฐู‡ ุงู„ุตู„ุฉ ุจุนูŠู† ุงู„ุงุนุชุจุงุฑ.
10:20
In medicine, people are connected as humans
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ูููŠ ุงู„ุทุจุŒ ูŠุชุตู„ู ุจุนุถู‡ู… ุจุจุนุถ ูƒุจุดุฑ
10:23
before they're identified as doctor and patient.
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ู‚ุจู„ ุฃู† ูŠุชู… ุชู…ูŠูŠุฒู‡ู… ูƒุฃุทุจุงุก ูˆู…ุฑุถู‰.
10:27
But this method of enhancing perception --
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ู„ูƒู† ู‡ุฐู‡ ุงู„ุทุฑูŠู‚ุฉ ู„ุชุญุณูŠู† ุงู„ุฅุฏุฑุงูƒ ...
10:30
it need not be disruptive,
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ู„ุง ุชุญุชุงุฌู ู„ุชูƒูˆู† ู…ุฏู…ุฑุฉุŒ
10:31
and it doesn't necessitate an overhaul in looking.
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ูˆู„ุง ุชู‚ุชุถูŠ ุจุงู„ุถุฑูˆุฑุฉ ุฅุฌุฑุงุก ู…ุฑุงุฌุนุฉ ุดุงู…ู„ุฉ ุนู†ุฏ ุงู„ู†ุธุฑ.
10:35
Like Jorge Mรฉndez Blake's sculpture of building a brick wall
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ู…ุซู„ ู…ู†ุญูˆุชุฉ ุฎูˆุฑุฎูŠ ู…ู†ุฏูŠุฒ ุจู„ูŠูƒ/ (Jorge Mรฉndez Blake ) ู„ุจู†ุงุก ุฌุฏุงุฑ ู…ู† ุงู„ุทูˆุจ
10:39
above Kafka's book "El Castillo"
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ููˆู‚ ูƒุชุงุจ ูƒุงููƒุง (Kafka) ุงู„ู‚ู„ุนุฉ (El Castillo)
10:42
shows that more astute observation can be subtle and yet invaluable.
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ุงู„ุชูŠ ุชุจุฑู‡ู† ุฃู†ู‡ ูŠู…ูƒู† ู„ู„ู…ู„ุงุญุธุฉ ุงู„ุฃูƒุซุฑ ุฏู‡ุงุกู‹ ุฃู† ุชูƒูˆู† ุฏู‚ูŠู‚ุฉ ูˆููˆู‚ ุฐู„ูƒ ุซู…ูŠู†ุฉ.
10:47
You can discern the book,
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ูŠู…ูƒู†ูƒู… ุชู…ูŠูŠุฒ ุงู„ูƒุชุงุจุŒ
10:49
and you can see how it disrupted the symmetry
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ูƒู…ุง ูŠู…ูƒู†ูƒู… ุฑุคูŠุฉ ูƒูŠู ุชุดูˆุด ุงู„ุชุทุงุจู‚
10:51
of the bricks directly above it,
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ู„ู‚ุทุน ุงู„ุทูˆุจ ุงู„ุชูŠ ููˆู‚ู‡ ู…ุจุงุดุฑุฉู‹ุŒ
10:54
but by the time you get to the end of the sculpture,
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ูˆู„ูƒู† ู…ุน ุงู„ูˆู‚ุช ุงู„ุฐูŠ ุชุตู„ูˆู† ููŠู‡ ุฅู„ู‰ ู†ู‡ุงูŠุฉ ุงู„ู…ู†ุญูˆุชุฉุŒ
10:56
you can no longer see the book.
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ู„ู… ูŠุนุฏ ุจุฅู…ูƒุงู†ูƒู… ุฑุคูŠุฉ ุงู„ูƒุชุงุจ.
10:59
But looking at the work of art in its entirety,
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ู„ูƒู† ุจุงู„ู†ุธุฑ ุฅู„ู‰ ุงู„ุนู…ู„ ุงู„ูู†ูŠ ุจู…ุฌู…ู„ู‡ุŒ
11:02
you see that the impact of the work's disruption on the bricks
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ุชุฑูˆู† ุฃู† ุฃุซุฑ ุงู†ู‚ุทุงุน ุงู„ุนู…ู„ ุนู„ู‰ ุงู„ุทูˆุจ
11:06
is nuanced and unmistakable.
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ุฏู‚ูŠู‚ ูˆูˆุงุถุญ.
11:09
One thought,
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ู‚ูƒุฑุฉ ูˆุงุญุฏุฉุŒ
11:10
one idea,
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ูˆุฑุฃูŠ ูˆุงุญุฏุŒ
11:12
one innovation can alter an approach,
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ูˆุงุจุชูƒุงุฑ ูˆุงุญุฏ ูŠู…ูƒู† ุฃู† ูŠุบูŠู‘ุฑ ุงู„ู†ู‡ุฌุŒ
11:16
change a process
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ูˆูŠุบูŠุฑ ุงู„ุฅุฌุฑุงุกุŒ
11:17
and even save lives.
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ูˆุญุชู‰ ุฃู† ูŠู†ู‚ุฐ ุงู„ุฃุฑูˆุงุญ.
11:20
I've been teaching visual intelligence for over 15 years,
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ุฃู‚ูˆู… ุจุชุนู„ูŠู… ุงู„ุฐูƒุงุก ุงู„ุจุตุฑูŠ ู…ู†ุฐ ุฃูƒุซุฑ ู…ู† 15 ุนุงู…ู‹ุงุŒ
11:24
and to my great amazement and astonishment --
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ูˆู„ุฐู‡ูˆู„ูŠ ูˆุฏู‡ุดุชูŠ ุงู„ูƒุจูŠุฑูŠู† ...
11:27
to my never-ending astonishment and amazement,
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ูˆู„ุฏู‡ุดุชูŠ ูˆุฐู‡ูˆู„ูŠ ุงู„ู…ุณุชู…ุฑูŠู†ุŒ
11:30
I have seen that looking at art with a critical eye
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ุฑุฃูŠุช ุฃู† ุงู„ู†ุธุฑ ุฅู„ู‰ ุงู„ูู† ุจุนูŠู† ู†ุงู‚ุฏุฉ
11:33
can help to anchor us in our world of uncharted waters,
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ูŠู…ูƒู† ุฃู† ูŠุณุงุนุฏู†ุง ู„ุชุซุจูŠุช ุญุงู„ุฉ ุงู„ูˆุถุน ุบูŠุฑ ุงู„ู…ุฃู„ูˆู ู„ู†ุง ูˆุนู†ุฏู…ุง ูŠู†ู‚ุตู†ุง ุงู„ุฎุจุฑุฉุŒ
11:37
whether you are a paramilitary trooper,
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ุณูˆุงุก ูƒู†ุชู… ุฌู†ูˆุฏู‹ุง ููŠ ู‚ูˆุฉ ุดุจู‡ ุนุณูƒุฑูŠุฉุŒ
11:39
a caregiver, a doctor or a mother.
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ุฃูˆ ู…ู‚ุฏู…ูŠ ุฑุนุงูŠุฉ ุฃูˆ ุฃุทุจุงุก ุฃูˆ ุฃู…ู‡ุงุช.
11:43
Because let's face it, things go wrong.
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ุฏุนูˆู†ุง ู†ูˆุงุฌู‡ ุงู„ุฃู…ุฑุŒ ุชุณูŠุฑู ุงู„ุฃู…ูˆุฑ ุนู„ู‰ ู†ุญูˆู ุฎุงุทู‰ุก.
11:46
(Laughter)
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(ุถุญูƒ)
11:47
Things go wrong.
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ุชุณูŠุฑู ุงู„ุฃู…ูˆุฑ ุนู„ู‰ ู†ุญูˆู ุฎุงุทู‰ุก.
11:48
And don't misunderstand me,
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ูˆู„ุงุชุณูŠุฆูˆุง ูู‡ู…ูŠุŒ
11:50
I'd eat that doughnut in a minute.
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ู‚ุฏ ุขูƒู„ ู‡ุฐู‡ ุงู„ูƒุนูƒุฉ ุงู„ู…ุญู„ุงุฉ ุจุฏู‚ูŠู‚ุฉ.
11:51
(Laughter)
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(ุถุญูƒ)
11:53
But we need to understand the consequences of what it is that we observe,
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ู„ูƒู† ุนู„ูŠู†ุง ุฃู† ู†ูู‡ู… ู†ุชุงุฆุฌ ุงู„ุดูŠุก ุงู„ุฐูŠ ู†ุฑุงู‚ุจู‡ุŒ
11:57
and we need to convert observable details into actionable knowledge.
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ูˆุนู„ูŠู†ุง ุชุญูˆูŠู„ ุชูุงุตูŠู„ ุงู„ู…ุฑุงู‚ุจุฉ ุฅู„ู‰ ู…ุนุฑูุฉ ู‚ุงุจู„ุฉ ู„ู„ุชู†ููŠุฐ.
12:02
Like Jennifer Odem's sculpture of tables standing sentinel
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ูƒู…ุง ููŠ ู…ู†ุญูˆุชุฉ ุฌู†ูŠูุฑ ุฃูˆุฏู… (Jennifer Odem) ู„ุญุงุฑุณ ุงู„ุทุงูˆู„ุงุช ุงู„ูˆุงู‚ู
12:06
on the banks of the Mississippi River
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ุนู„ู‰ ุถูุงู ู†ู‡ุฑ ุงู„ู…ุณูŠุณุจูŠ
12:09
in New Orleans,
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ููŠ ูˆู„ุงูŠุฉ ู†ูŠูˆ ุฃูˆุฑู„ูŠู†ุฒุŒ
12:10
guarding against the threat of post-Katrina floodwaters
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ูŠู‚ูˆู… ุจุงู„ุญู…ุงูŠุฉ ู…ู† ุฎุทุฑ ู…ูŠุงู‡ ุงู„ููŠุงุถุงู†ุงุช ููŠ ุฃุนู‚ุงุจ ูƒุงุชุฑูŠู†ุง
12:13
and rising up against adversity,
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ูˆุงู„ู†ู‡ูˆุถ ุถุฏ ุงู„ุดุฏุงุฆุฏุŒ
12:16
we too have the ability to act affirmatively
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ู„ุฏูŠู†ุง ุงูŠุถุงู‹ ุงู„ู‚ุฏุฑุฉ ุนู„ู‰ ุงู„ุชุตุฑู ุจุดูƒู„ ุฅูŠุฌุงุจูŠ
12:19
and affect positive change.
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ูˆุฅุญุฏุงุซ ุงู„ุชุบูŠูŠุฑ ุงู„ุฅูŠุฌุงุจูŠ.
12:21
I have been mining the world of art
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ุฃู…ุถูŠ ุงู„ูˆู‚ุช ููŠ ุงู„ุชู†ู‚ูŠุจ ุนู† ุนุงู„ู… ุงู„ูู†
12:24
to help people across the professional spectrum
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ู…ู† ุฃุฌู„ ุชู‚ุฏูŠู… ุงู„ู…ุณุงุนุฏุฉ ู„ู„ู†ุงุณ ู…ู† ุฎู„ุงู„ ุงู„ุทูŠู ุงู„ู…ู‡ู†ูŠุŒ
12:27
to see the extraordinary in the everyday,
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ู„ุฑุคูŠุฉ ู…ุง ู‡ูˆ ุงุณุชุซู†ุงุฆูŠ ููŠ ูƒู„ ูŠูˆู…ุŒ
12:30
to articulate what is absent
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ู„ุชูˆุถูŠุญ ู…ุง ู‡ูˆ ู…ูู‚ูˆุฏ
12:33
and to be able to inspire creativity and innovation,
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ูˆูƒูŠ ู†ูƒูˆู† ู‚ุงุฏุฑูŠู† ุนู„ู‰ ุชุดุฌูŠุน ุงู„ุงุจุฏุงุน ูˆุงู„ุงุจุชูƒุงุฑุŒ
12:37
no matter how small.
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ู…ู‡ู…ุง ูƒุงู† ุฐู„ูƒ ุตุบูŠุฑู‹ุง.
12:38
And most importantly,
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ูˆุงู„ุฃู‡ู… ู…ู† ูƒู„ ุฐู„ูƒุŒ
12:40
to forge human connections where they may not be apparent,
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ุฃู† ู†ู‚ูˆู… ุจุชูƒูˆูŠู† ุตู„ุงุช ุฅู†ุณุงู†ูŠุฉ ุญูŠุซ ู‚ุฏ ู„ุง ุชูƒูˆู† ุฌู„ูŠุฉุŒ
12:44
empowering us all to see our work and the world writ large
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ูˆูŠู…ู†ุญู†ุง ุฌู…ูŠุนุงู ุงู„ู‚ูˆุฉ ู„ุฑุคูŠุฉ ุนู…ู„ู†ุง ูˆุงู„ุนุงู„ู… ุจุดูƒู„ ูˆุงุถุญ ูˆุฌู„ูŠ
12:48
with a new set of eyes.
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ุจุนูŠูˆู†ู ุฌุฏูŠุฏุฉ.
12:50
Thank you.
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ุดูƒุฑู‹ุง ู„ูƒู…!
12:52
(Applause)
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(ุชุตููŠู‚)

Original video on YouTube.com
ุญูˆู„ ู‡ุฐุง ุงู„ู…ูˆู‚ุน

ุณูŠู‚ุฏู… ู„ูƒ ู‡ุฐุง ุงู„ู…ูˆู‚ุน ู…ู‚ุงุทุน ููŠุฏูŠูˆ YouTube ุงู„ู…ููŠุฏุฉ ู„ุชุนู„ู… ุงู„ู„ุบุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ. ุณุชุฑู‰ ุฏุฑูˆุณ ุงู„ู„ุบุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุงู„ุชูŠ ูŠุชู… ุชุฏุฑูŠุณู‡ุง ู…ู† ู‚ุจู„ ู…ุฏุฑุณูŠู† ู…ู† ุงู„ุฏุฑุฌุฉ ุงู„ุฃูˆู„ู‰ ู…ู† ุฌู…ูŠุน ุฃู†ุญุงุก ุงู„ุนุงู„ู…. ุงู†ู‚ุฑ ู†ู‚ุฑู‹ุง ู…ุฒุฏูˆุฌู‹ุง ููˆู‚ ุงู„ุชุฑุฌู…ุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุงู„ู…ุนุฑูˆุถุฉ ุนู„ู‰ ูƒู„ ุตูุญุฉ ููŠุฏูŠูˆ ู„ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ ู…ู† ู‡ู†ุงูƒ. ูŠุชู… ุชู…ุฑูŠุฑ ุงู„ุชุฑุฌู…ุงุช ุจุงู„ุชุฒุงู…ู† ู…ุน ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ. ุฅุฐุง ูƒุงู† ู„ุฏูŠูƒ ุฃูŠ ุชุนู„ูŠู‚ุงุช ุฃูˆ ุทู„ุจุงุช ุŒ ูŠุฑุฌู‰ ุงู„ุงุชุตุงู„ ุจู†ุง ุจุงุณุชุฎุฏุงู… ู†ู…ูˆุฐุฌ ุงู„ุงุชุตุงู„ ู‡ุฐุง.

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