What is a gig economy?

387,684 views ・ 2022-09-01

TED-Ed


Dvaput kliknite na engleske titlove ispod za reprodukciju videozapisa.

Prevoditelj: Lucija Begić Recezent: Petra Lauš
00:08
The year is 1194.
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Godina je 1194.
00:09
Maurice De Bracy, enemy to the English crown,
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Maurice De Bracy, neprijatelj engleske krune,
00:12
is locked in combat with a mysterious Black Knight.
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u žestokoj je borbi s tajanstvenim Crnim vitezom.
Crni vitez odjednom preuzima vodstvo.
00:16
Suddenly, the Black Knight gains the upper hand.
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00:18
He whispers his true identity in De Bracy’s ear:
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Zatim šapne svoj pravi identitet De Bracyju.
00:21
King Richard the Lionheart of England.
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Kralj Rikard I. Lavljeg Srca.
00:24
De Bracy yields.
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De Bracy se preda.
00:26
Later, De Bracy offers to let King Richard use his army of “Free Lances,”
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De Bracy ponudi Rikardu svoju vojsku “Slobodna koplja” (“Free Lances”),
00:31
mercenary soldiers who were free to use their lances in service
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plaćenike koji su mogli koristiti koplja u službi
00:36
of whoever paid the most.
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onoga tko najviše plati.
00:38
That’s how it plays out in Sir Walter Scott’s 1819 novel, “Ivanhoe.”
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Tako se to odigrava u romanu Ivanhoe Sira Waltera Scotta iz 1819.
00:42
Scott didn’t coin the term, but it was probably this use that stuck,
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Scott nije skovao taj izraz, ali vjerojatno se ta upotreba zadržala
00:46
and evolved to describe someone who works independently of any single company.
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i razvila u opis nekoga tko u radu ne ovisi ni o jednoj tvrtki.
00:51
That independence seems to make people happy.
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Čini se da ta neovisnost usrećuje ljude.
00:54
A 2016 survey of freelancers in six countries
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Anketa za freelancere provedena 2016. u 6 zemalja,
00:58
found that those who freelance by choice— 70% of respondents, by the way—
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pokazala je da su oni koji su taj put izabrali, što je 70% ispitanika,
01:02
were happier than people in traditional jobs,
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sretniji nego ljudi s tradicionalnim poslovima,
01:05
specifically when it came to things like independence and flexibility
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posebno kada je riječ o neovisnosti i fleksibilnosti
01:09
in terms of where and when they work.
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oko toga gdje i kada rade.
01:12
In a survey conducted in the US,
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U anketi provedenoj u SAD-u,
01:14
half of freelancers said there was no amount of money
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polovica freelancera rekla je da nema tog novca
01:17
that would convince them to rejoin the traditional workforce.
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zbog kojeg bi se vratili u tradicionalni oblik rada.
01:22
At some point in your life— maybe even now—
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U nekom trenutku svog života, a možda čak i sada,
01:24
you might wonder whether freelancing is right for you.
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mogli biste se pitati je li freelancing za vas.
01:27
You'll need a few things to be successful.
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Postoji nekoliko preduvjeta za uspjeh.
01:30
First, you'll need a skill that's in demand.
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Prvo, potrebna vam je tražena vještina.
01:33
This can be as universal as driving a car to as specialized as neurosurgery,
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Može biti univerzalna kao vožnja auta ili specijalizirana kao neurokirurgija,
01:38
and it can be in pretty much any field.
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i može biti u gotovo bilo kojem polju.
01:41
The more people who want your skill, and the fewer people who have it,
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Što više ljudi treba tu vještinu i što je manje ljudi posjeduje,
01:44
the more you can charge for your services.
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više ćete moći naplatiti usluge.
01:47
Next, you’ll need to transform yourself into an entrepreneur.
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Nadalje, morat ćete postati poduzetnik.
01:51
Before freelancers can do any work, they have to find it.
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Prije početka posla, freelanceri ga moraju pronaći.
01:54
That takes marketing your services, negotiating contracts,
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Treba oglašavati svoje usluge, pregovarati o ugovorima,
01:58
building a network of satisfied clients,
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graditi mrežu zadovoljnih klijenata
02:01
and a whole set of administrative skills like project management,
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i raditi niz administrativnih vještina, npr. upravljati projektima,
02:04
time management, and accounting.
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organizirati vrijeme i brinuti o računovodstvu.
02:07
And thirdly, if you can afford it,
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I treće, ako si možete priuštiti,
02:09
it's probably a good idea to budget for some benefits for yourself
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dobro je predvidjeti troškove vlastitih doprinosa
02:12
and maybe your family.
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i doprinosa za svoju obitelj.
02:14
Freelancers don’t automatically get perks that some salaried jobs offer,
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Freelanceri nemaju zajamčene povlastice koje nude neki tradicionalni poslovi,
02:18
like paid vacation or sick leave, life insurance,
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kao što su plaćeni odmor ili bolovanje, životno osiguranje,
02:21
college tuition, or retirement plans.
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školarina ili mirovina.
02:24
In countries like the US,
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U zemljama kao što je SAD,
02:25
where the government doesn’t provide healthcare to most people,
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gdje vlada ne osigurava zdravstvenu skrb za većinu populacije,
02:28
freelancers are responsible for that, too.
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freelanceri preuzimaju i tu odgovornost.
02:32
Freelancing has been around for a long time;
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Freelancing postoji već dugo;
02:35
but digital freelancing platforms like Uber, Lyft, and Fiverr are pretty new.
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ali digitalne freelancing platforme, kao Uber, Lyft i Fiverr, prilično su nove.
02:40
They say they’ll connect you with clients and take care of some
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Obećavaju povezivanje s klijentima i brigu za određene
02:43
of the entrepreneurial and administrative stuff so you can focus on the work.
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poduzetničke i administrativne stvari, kako biste se vi koncentrirali na posao.
02:47
But there are some hidden costs to consider.
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Ali postoje skriveni troškovi o kojima treba razmisliti.
02:50
First, your life may not be as flexible as you think.
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Prvo, život vam možda neće biti fleksibilan koliko mislite.
02:53
For example, if you're a rideshare driver, you get to choose when to work,
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Ako ste, primjerice, vozač, birate kada ćete raditi,
02:58
but not how:
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ali ne i kako.
02:59
the app recommends what route to take,
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Aplikacija predlaže kojim putem ići,
03:01
enforces how you act with the threat of low customer ratings,
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uvjetuje vaše ponašanje uz prijetnju loših ocjena korisnika
03:04
and sets your rate.
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i određuje vašu cijenu.
03:06
Those rates may be so low that you end up working more
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Cijena može biti toliko niska da ćete na kraju raditi više
03:09
than if you had a salaried full-time job.
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nego da imate stalno zaposlenje.
03:11
Speaking of rates,
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Kada smo kod cijena,
03:12
it can be hard to figure out exactly how much money you’ll make.
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može biti teško procijeniti koliko ćete točno zarađivati.
03:15
Earnings vary based on location;
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Zarada ovisi o lokaciji;
03:17
platforms might advertise hourly rates that don’t factor in expenses,
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platforme mogu oglašavati satnice u koje nisu uključeni troškovi,
03:21
and large scale data on actual earnings is sparse.
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a opsežni podaci o zaradi su rijetki.
03:25
One of the largest data sets we have is from Uber.
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Jedan od najvećih dostupnih skupova podataka je Uberov.
03:28
It contains 740 million trips by 1.8 million drivers
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Sadrži podatke o 740 milijuna vožnji od 1,8 milijuna vozača
03:32
between 2015 and 2017.
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između 2015. i 2017.
03:34
Researchers analyzed these figures in a 2018 paper
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U članku iz 2018., istraživači su analizirali te brojke
03:38
and found that once you deduct Uber's cut and the cost of business expenses,
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i zaključili da, kad oduzmemo Uberov dio i troškove poslovanja,
03:42
drivers’ average earnings dropped from about $22 an hour to about $12 an hour.
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prosječna zarada vozača pada sa 22 na otprilike 12 dolara po satu.
03:48
And buying benefits would reduce that number even more.
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Uplaćivanje doprinosa dodatno smanjuje taj iznos.
03:52
And there is a lot of variability in working conditions
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Uvjeti rada jako se razlikuju
03:55
across different gig platforms.
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među različitim platformama.
03:57
For example, the company 99 in Brazil operates a rideshare platform
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Na primjer, brazilska tvrtka 99 vodi platformu za vozače,
04:01
that many people use to deliver packages.
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a mnogi je koriste za dostavu paketa.
04:04
Drivers are matched with shippers, and 99 takes a cut.
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99 spaja vozače s pošiljateljima i uzima dio zarade.
04:08
The company’s terms and conditions hold both the shipper and the driver
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Uvjeti poslovanja tvrtke smatraju i pošiljatelja i vozača odgovornima
04:12
liable for anything that could go wrong—
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u slučaju da nešto pođe po krivu,
04:14
including things like if a package gets stolen.
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uključujući i u slučaju krađe.
04:18
If you’re considering joining the app economy
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Ako razmišljate o izlazu na tržište aplikacija,
04:20
and don’t want to read all the fine print,
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a ne želite čitati sitna slova,
04:22
there’s a network of researchers who publish ratings of platforms
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postoji mreža istraživača koji objavljuju ocjene platformi
04:25
based on five categories of fair employment.
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na osnovi pet kategorija pravednog zapošljavanja.
04:32
Digital gig platforms come with drawbacks
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Digitalne platforme imaju nedostatke
04:34
and may not provide a reliable living wage.
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i ne osiguravaju uvijek plaću dostatnu za život.
04:37
But for many around the world who don’t have the luxury of choice
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Ali za mnoge ljude koji nemaju luksuz izbora
04:40
and need to make money as soon as possible,
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i moraju zaraditi što je prije moguće,
04:42
like, say, if you just lost your job,
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recimo za one koji su izgubili posao,
04:44
the gig economy is the easiest and fastest place to get hired.
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honorarni su poslovi najlakši i najbrži put zaposlenju.
04:48
For this reason, some have called it an “alternative safety net.”
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Zbog toga ih neki zovu “alternativnim sigurnosnim mrežama”.
04:51
So, considering all these factors and many others,
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Kada se svi ovi, i mnogi drugi faktori uzmu u obzir,
04:54
should you dip your toes into the gig economy? Or dive in?
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biste li trebali probati freelancing? Ili mu se predati?
04:58
Ask yourself: how much do you value flexibility or autonomy?
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Zapitajte se: koliko su vam važni fleksibilnost i autonomija?
05:02
Do you prefer to work within an established structure,
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Volite li više raditi u već postojećoj strukturi,
05:05
or to make your own?
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ili želite stvoriti svoju?
05:06
Are you willing to network to find new clients?
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Jeste li spremni klijente tražiti umrežavanjem?
05:09
Are you organized and self-directed?
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Jeste li organizirani i samostalni?
05:11
And perhaps most importantly,
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I možda najvažnije,
05:13
how much do you value knowing exactly what you'll earn from week to week?
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koliko cijenite fiksnu i redovitu plaću?

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