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譯者: Yamei Huang
審譯者: Sherry Chen
00:12
Some years ago,
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幾年前,
00:13
I stumbled across a simple design exercise
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我偶然發現一個簡單的設計練習,
00:17
that helps people understand
and solve complex problems,
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它幫助人們了解和解決複雜的問題,
00:20
and like many of these design exercises,
it kind of seems trivial at first,
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像許多這類的設計練習,
它剛開始看起來很不起眼,
00:24
but under deep inspection,
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但深入審視之後,
00:26
it turns out that it reveals
unexpected truths
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結果它會揭開令人意想不到的真相,
00:29
about the way that we collaborate
and make sense of things.
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有關於我們如何合作
以及對事情的理解。
00:32
The exercise has three parts
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這個練習包括三個部分,
00:34
and begins with something
that we all know how to do,
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由我們都知道如何做的事情開始,
00:36
which is how to make toast.
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即如何烤土司。
00:39
It begins with a clean sheet of paper,
a felt marker,
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首先拿來一張乾淨的紙,
一枝馬克筆,
00:42
and without using any words,
you begin to draw how to make toast.
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不用文字描述
開始畫出如何烤土司,
00:46
And most people draw something like this.
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大部分的人畫出像這樣的東西,
00:49
They draw a loaf of bread,
which is sliced, then put into a toaster.
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他們畫出一條切成薄片的麵包
然後放進烤麵包機。
00:52
The toast is then deposited for some time.
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經過一段時間。
00:54
It pops up, and then voila!
After two minutes, toast and happiness.
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土司彈起來,完成!
二分鐘後,心滿意足地享受土司。
01:01
Now, over the years, I've collected
many hundreds of drawings of these toasts,
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這些年來,我收集
好幾百張這種畫土司的圖畫,
01:05
and some of them are very good,
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有些畫得相當好,
01:07
because they really illustrate
the toast-making process quite clearly.
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因為他們將烤土司的過程
說明的相當清楚。
01:10
And then there are some that are,
well, not so good.
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有些畫得並不是很好。
01:14
They really suck, actually, because
you don't know what they're trying to say.
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說實在的,真的很糟,
因為你不知道他們要表達什麼。
01:19
Under close inspection,
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更進一步的審視,
01:21
some reveal some aspects of toast-making
while hiding others.
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有人揭露了烤土司的某些手續,
但隱藏了一切其他手續。
01:24
So there's some
that are all about the toast,
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有些完全和土司有關,
01:27
and all about the transformation of toast.
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完全和土司的變化過程有關。
01:30
And there's others
that are all about the toaster,
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還有一些完全有關烤麵包機,
01:32
and the engineers love to draw
the mechanics of this.
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工程師最喜歡畫這種機械圖形。
01:36
(Laughter)
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(笑聲)
01:37
And then there are others
that are about people.
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還有關於人的圖像。
01:39
It's about visualizing
the experience that people have.
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將人類的經驗視覺化。
01:43
And then there are others that are about
the supply chain of making toast
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還有的圖則是關於土司的整個供應鏈,
01:47
that goes all the way back to the store.
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從產品製作一直到產品上架。
01:49
It goes through the supply chain
networks of teleportation
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經過快速運輸供應鏈網路,
01:52
and all the way back
to the field and wheat,
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畫出供應鏈的最初的田園和麥田,
01:55
and one all actually goes
all the way back to the Big Bang.
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其中有一張圖竟然
回到了宇宙大爆炸時期。
01:58
So it's crazy stuff.
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真是瘋狂的想法。
02:00
But I think it's obvious
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但我認為,很顯然,
02:02
that even though these drawings
are really wildly different,
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即使這些圖畫是如此不同,
02:06
they share a common quality,
and I'm wondering if you can see it.
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他們有一個共通的特質,
我猜想你們是否能看出來。
02:09
Do you see it? What's common about these?
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看出端倪了嗎?其中的共通點是什麼?
02:11
Most drawings have nodes and links.
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大部分的圖形有「節點」和「連結」。
02:15
So nodes represent the tangible objects
like the toaster and people,
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「節點」代表的是有形的物體,
像是烤麵包機和人,
02:20
and links represent
the connections between the nodes.
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「連結」則代表
「節點」與「節點」之間的關係。
02:23
And it's the combination
of links and nodes
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結合「連結」和「節點」
02:26
that produces a full systems model,
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產生一個完整的系統模型,
02:28
and it makes our private
mental models visible
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它展現出我們個人的心智模式,
02:31
about how we think something works.
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展現出我們認為某些東西如何運作。
02:34
So that's the value of these things.
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那就是這個構想的價值。
02:36
What's interesting about
these systems models
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這系統模型的有趣之處
02:38
is how they reveal
our various points of view.
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是在於揭露不同的觀點。
02:41
So for example, Americans
make toast with a toaster.
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例如:美國人用烤土司機來烤土司。
02:44
That seems obvious.
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這似乎是顯而易見的。
02:46
Whereas many Europeans
make toast with a frying pan, of course,
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然而很多歐洲人會以平底鍋煎土司,
02:50
and many students make toast with a fire.
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有些學生生火烤土司。
02:54
I don't really understand this.
A lot of MBA students do this.
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雖然我不是太懂,
但有很多工商管理碩士生如此做。
02:57
So you can measure the complexity
by counting the number of nodes,
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所以計算「節點」的數量,
來判斷其複雜性,
03:01
and the average illustration
has between four and eight nodes.
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平均每張圖表有 4 到 8 個點。
03:05
Less than that, the drawing seems trivial,
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少於這個數字,圖說會顯得太瑣碎,
03:08
but it's quick to understand,
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但可以一目了然,
03:10
and more than 13, the drawing
produces a feeling of map shock.
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超過 23 個節點,圖形會顯得雜亂。
03:15
It's too complex.
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太複雜了。
03:17
So the sweet spot is between 5 and 13.
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所以最好是介於 5 到 13 之間。
03:19
So if you want to communicate
something visually,
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假如你想要視覺化地傳達某些觀點,
03:22
have between five and 13 nodes
in your diagram.
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在圖形上的「節點」
介於 5 到 13 之間。
03:26
So though we may not
be skilled at drawing,
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或許我們對於畫圖表不是在行,
03:28
the point is that we intuitively know
how to break down complex things
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重點是直覺地將複雜的事
03:32
into simple things and then
bring them back together again.
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分解為簡單的事,然後再合併一起。
03:36
So this brings us to our second part of
the exercise,
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所以這帶領我們進入第二階段的練習,
03:39
which is how to make toast,
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也就是如何烤土司,
03:40
but now with sticky notes
or with cards.
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只是現在用的是便利貼或卡片,
03:43
So what happens then?
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將會發生什麼事呢?
03:46
Well, with cards, most people
tend to draw clear, more detailed,
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如果使用卡片,
人們傾向畫得較清楚,較詳細,
03:49
and more logical nodes.
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以及更多具邏輯性的「節點」。
03:51
You can see the step by step
analysis that takes place,
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你可看到循序漸進的分解過程,
03:55
and as they build up their model,
they move their nodes around,
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當他們擴增模型,會移動「節點」,
03:58
rearranging them like Lego blocks.
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重新安排,就像在堆樂高積木。
04:01
Now, though this might seem trivial,
it's actually really important.
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看上去雖然瑣碎,但相當重要。
04:05
This rapid iteration of expressing
and then reflecting and analyzing
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這種快速重複的陳述,
然後反思和分析,
04:09
is really the only way
in which we get clarity.
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是搞清楚弄明白的唯一方法。
04:13
It's the essence of the design process.
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這是設計流程的本質。
04:15
And systems theorists do tell us
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系統理論家告訴我們
04:17
that the ease with which
we can change a representation
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這方式易於修改其表述方式
04:21
correlates to our willingness
to improve the model.
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與我們的想法產生關連,
以改善模型。
04:25
So sticky note systems
are not only more fluid,
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所以便利貼系統不只流暢,
04:29
they generally produce
way more nodes than static drawings.
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一般說來比靜態圖型
產生更多「節點」。
04:33
The drawings are much richer.
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其圖型會更加豐富。
04:35
And this brings us
to our third part of the exercise,
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這下就讓我們來看看第三部分的練習,
04:37
which is to draw how to make toast,
but this time in a group.
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也就是畫如何烤土司,
但這次是一群人去做。
04:41
So what happens then?
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將會發生什麼事?
04:43
Well, here's what happens.
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將會發生以下的事。
04:44
It starts out messy,
and then it gets really messy,
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剛開始有些混亂,然後還是混亂,
04:48
and then it gets messier,
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然後更加混亂,
04:50
but as people refine the models,
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但當有人將模型精確化,
04:52
the best nodes become more prominent,
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最好的「節點」也就更加凸顯,
04:54
and with each iteration,
the model becomes clearer
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加以重述,模型就越清楚,
04:57
because people build
on top of each other's ideas.
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因為人們將自己的想法
架構在他人的構想上,
05:00
What emerges is a unified systems model
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產生這種統一系統模型的是
05:03
that integrates the diversity
of everyone's individual points of view,
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整合每個人多樣性的個別觀點,
05:08
so that's a really different outcome
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與我們平時在會議上所發生的
05:09
from what usually happens
in meetings, isn't it?
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結果非常不同不是嗎?
05:12
So these drawings can contain
20 or more nodes,
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這些圖包含 20 個以上的「節點」,
05:15
but participants don't feel map shock
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參與者沒有感覺到圖形雜亂,
05:17
because they participate in the building
of their models themselves.
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因為他們參與其中建造自己的模式。
05:22
Now, what's also really interesting,
that the groups spontaneously mix
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還有令人感到有趣的事是:
當群體自然地融合在一起,
05:25
and add additional layers
of organization to it.
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和加入額外的組織層級,
05:28
To deal with contradictions, for example,
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例如,處理相互矛盾的事,
05:30
they add branching patterns
and parallel patterns.
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加入分支樣式和平行樣式。
05:33
Oh, and by the way,
if they do it in complete silence,
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順道一提,如果他們
完全沉默地完成這個實驗,
05:36
they do it much better
and much more quickly.
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他們會做得更好更快。
05:39
Really interesting --
talking gets in the way.
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討論會礙事,真是有趣。
05:42
So here's some key lessons
that can emerge from this.
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這裡有些關鍵課程,
可以從中看出端倪。
05:45
First, drawing helps us
understand the situations
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首先,圖形幫助我們了解情況,
05:48
as systems with nodes
and their relationships.
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即系統的「節點」和節點間的關係。
05:51
Movable cards produce
better systems models,
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移動卡產生較好的系統模型,
05:55
because we iterate much more fluidly.
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因為我們更加流暢地重複執行。
05:58
And then the group notes produce
the most comprehensive models
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然後團隊使用便利貼
製造出最讓人理解的模型,
06:01
because we synthesize
several points of view.
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因為我們綜合不同的觀點。
06:04
So that's interesting.
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所以那很有趣有趣。
06:06
When people work together
under the right circumstances,
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當人們在適當的環境一起工作,
06:09
group models are much better
than individual models.
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群體模型比個別模型更好。
06:12
So this approach works really great
for drawing how to make toast,
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這個方法對如何繪畫
製作土司流程而言相當好,
06:17
but what if you wanted to draw
something more relevant or pressing,
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但如果你要畫與工作相關
或有迫切需求的事物,
06:21
like your organizational vision,
or customer experience,
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像是公司的願景或客戶經驗,
06:26
or long-term sustainability?
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或永續經營呢?
06:28
There's a visual revolution
that's taking place
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現在正在發生一個視覺的變革,
06:32
as more organizations
are addressing their wicked problems
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當更多組織提出很棒的問題,
06:35
by collaboratively drawing them out.
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以共同合作方式將圖形畫出來。
06:38
And I'm convinced that those who see
their world as movable nodes and links
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我相信,把他們的世界看成是
可移動的「節點」和「連結」的人
06:43
really have an edge.
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的確有他們的優勢。
06:45
And the practice is really pretty simple.
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這練習相當簡單。
06:47
You start with a question,
you collect the nodes,
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你由問問題開始,收集「節點」。
06:50
you refine the nodes,
you do it over again,
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推敲琢磨「節點」,
然後再做一次,
06:53
you refine and refine and refine,
and the patterns emerge,
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你一再推敲,模式就產生出來,
06:58
and the group gets clarity
and you answer the question.
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團隊得到清晰的構想,
而你回答問題。
07:05
So this simple act of visualizing
and doing over and over again
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一而再,再而三地做
這個簡單的視覺化動作,
07:11
produces some really remarkable outcomes.
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產生一些令人意想不到的結果。
07:13
What's really important to know
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最重要的是要去了解
07:15
is that it's the conversations
that are the important aspects,
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溝通是這個過程中的重要方面,
07:19
not just the models themselves.
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而不僅僅是模型本身。
07:21
And these visual frames of reference
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關聯的視覺架構
07:23
can grow to several hundreds
or even thousands of nodes.
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可以發展成數百種
甚至上千種「節點」。
07:27
So, one example is from
an organization called Rodale.
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以下是一家名為羅達爾公司的例子。
07:31
Big publishing company.
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它是一家大型的出版公司。
07:32
They lost a bunch of money one year,
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這家公司有一年損失了很多錢,
07:34
and their executive team for three days
visualized their entire practice.
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他們的高階團隊以三天的時間,
將整個營業流程視覺化。
07:38
And what's interesting is that
after visualizing the entire business,
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有趣的是,在視覺化整個商業流程後,
07:44
systems upon systems,
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系統架構在系統之上,
07:46
they reclaimed
50 million dollars of revenue,
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他們的營收已回復至五千萬元,
07:49
and they also moved from a D rating
to an A rating from their customers.
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在他們客戶的評比中,
由 D 等級變成為 A 等級。
07:54
Why? Because there's
alignment from the executive team.
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為什麼?
因為經營團隊做了調整。
07:58
So I'm now on a mission
to help organizations
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我當前的任務,是幫助公司
08:01
solve their wicked problems
by using collaborative visualization,
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以協同視覺化的方式解決棘手問題。
08:06
and on a site that I've produced
called drawtoast.com,
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在我架設的網站 drawtoast.com 上,
08:09
I've collected a bunch of best practices.
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我收集了許多最有效的練習,
08:12
and so you can learn
how to run a workshop here,
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你可以學到如何經營一家工作坊,
08:15
you can learn more about
the visual language
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可以練習更多視覺化語言,
08:17
and the structure of links and nodes that
you can apply to general problem-solving,
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「連結」和「節點」的架構,
可以應用在一般的問題解決,
08:22
and download examples of various templates
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並下載各式樣式的範例,
08:25
for unpacking the thorny problems
that we all face in our organizations.
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以解決我們在工作上
碰到的棘手問題。
08:30
So the seemingly trivial
design exercise of drawing toast
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這個畫土司設計練習看起來平凡簡單,
08:34
helps us get clear, engaged and aligned.
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實則幫助我們搞清楚,
緊密結合和密切合作。
08:38
So next time you're confronted
with an interesting challenge,
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下次你面臨一個有趣的挑戰時,
08:41
remember what design has to teach us.
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記得設計教會我們的道理。
08:43
Make your ideas visible,
tangible, and consequential.
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將你的構想視覺化,
明確化,將產出結果表達出來。
08:47
It's simple, it's fun, it's powerful,
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這簡單,有趣且功能強大,
08:50
and I believe it's an idea
worth celebrating.
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我相信這是一個值得慶祝的構想。
08:54
Thank you.
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謝謝。
08:55
(Applause)
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(掌聲)
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