Katherine Fulton: You are the future of philanthropy

17,323 views ・ 2009-06-26

TED


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譯者: Maggie Fung 審譯者: Christina Yu
00:18
I want to help you re-perceive what philanthropy is,
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我希望幫助各位重新認識慈善事業,
00:22
what it could be,
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看到它的可能性,
00:24
and what your relationship to it is.
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以及它跟你的關係。
00:26
And in doing that, I want to offer you a vision,
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為了要這樣做,我要向你展示一個遠景,
00:29
an imagined future, if you will,
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一個想像中的未來樣貌,
00:32
of how, as the poet Seamus Heaney has put it,
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就如詩人 Seamus Heaney 所說,
00:36
"Once in a lifetime
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「人的一生中總有一次,
00:38
the longed-for tidal wave of justice can rise up,
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一直盼望的正義之潮會升起,
00:42
and hope and history rhyme."
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而希望正和歷史合奏著。」
00:46
I want to start with these word pairs here.
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我想從這幾對字詞開始。
00:50
We all know which side of these we'd like to be on.
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我們都知道我們想身於哪一方。
00:54
When philanthropy was reinvented a century ago,
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一個世紀前,當慈善事業進行重整,
00:57
when the foundation form was actually invented,
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開始出現基金會的形式時,
01:00
they didn't think of themselves on the wrong side of these either.
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他們也沒有想到自己會屬於錯的這一方。
01:04
In fact they would never have thought of themselves
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他們從沒想到自己會是
01:06
as closed and set in their ways,
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封閉、故步自封,
01:09
as slow to respond to new challenges,
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對新挑戰反應緩慢,
01:11
as small and risk-averse.
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渺小而且經不起風險。
01:13
And in fact they weren't. They were reinventing charity in those times,
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而事實上他們也不是。他們改革當時的慈善事業,
01:16
what Rockefeller called "the business of benevolence."
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洛克費羅稱為「慈善生意」。
01:19
But by the end of the 20th century,
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但到了二十世紀末,
01:21
a new generation of critics and reformers
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新一代的評論家和改革者
01:24
had come to see philanthropy just this way.
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指出了慈善事業的這些缺失。
01:28
The thing to watch for
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我們可以觀察到
01:30
as a global philanthropy industry comes about --
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全球慈善行業的走向,
01:32
and that's exactly what is happening --
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目前正出現一股
01:35
is how the aspiration is to flip
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強烈的企圖,
01:37
these old assumptions,
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要翻轉這些舊有的認定,
01:39
for philanthropy to become open and big
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企圖使慈善事業變得開放而且強大,
01:41
and fast and connected, in service of the long term.
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快捷而且緊密連結,可以持續地為社會服務。
01:44
This entrepreneurial energy
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這股具有企業精神的力量
01:46
is emerging from many quarters.
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正從各個角落出現,
01:48
And it's driven and propelled forward by new leaders, like many of the people here,
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在各位當中有些人正是新一代的領導者,
01:51
by new tools, like the ones we've seen here,
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而我們剛才所見到的新工具,
01:54
and by new pressures.
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以及新的壓力,也形成推動的力量。
01:56
I've been following this change for quite a while now, and participating in it.
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我長期觀察並參與這樣的轉變。
01:59
This report is our main public report.
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這份報告是我們的主要公開報告。
02:01
What it tells is the story of how today
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而它會告訴你如今這個時代
02:03
actually could be as historic
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就如同一百年前一樣
02:05
as 100 years ago.
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具有歷史意義。
02:07
What I want to do is share some of the coolest things
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我想與各位分享一些
02:10
that are going on with you.
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正在發生的最酷的事情。
02:12
And as I do that, I'm not going to dwell much
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但我不會講太多
02:15
on the very large philanthropy that everybody already knows about --
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那些家傳戶曉的大型慈善事業,
02:19
the Gates or the Soros or the Google.
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如蓋茨、索羅斯、Google等等。
02:22
Instead, what I want to do
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相反的,我想講的是
02:25
is talk about the philanthropy of all of us:
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屬於我們所有人的慈善事業,
02:29
the democratization of philanthropy.
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慈善事業的民主化。
02:31
This is a moment in history when the average person
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在今天,一個普通人所擁有的力量,
02:33
has more power than at any time.
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是歷史上前所未有的強大。
02:36
What I'm going to do is look at five categories of experiments,
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現在來看看五種類型的實驗,
02:39
each of which challenges an old assumption of philanthropy.
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每一種都挑戰一項對慈善事業的既有認定。
02:44
The first is mass collaboration, represented here by Wikipedia.
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第一種是群體協作,代表者有維基百科(Wikipedia)。
02:48
Now, this may surprise you.
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這可能會令你如夢初醒,
02:50
But remember, philanthropy is about giving of time and talent, not just money.
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但記著,慈善不止於金錢上的捐獻,也可以奉獻時間和才能。
02:55
Clay Shirky, that great chronicler of everything networked,
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Clay Shirky這位網路發展的觀察者,
02:59
has captured the assumption that this challenges
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把這實驗如何推翻固有的認定
03:01
in such a beautiful way.
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作出很好的註解。
03:03
He said, "We have lived in this world
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他說:「我們所在的世界,
03:05
where little things are done for love
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是只能為愛做小事、
03:07
and big things for money.
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為錢做大事的世界。
03:09
Now we have Wikipedia.
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而現在我們有了維基百科(Wikipedia)。
03:11
Suddenly big things can be done for love."
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突然之間,也可以為愛做成大事。」
03:15
Watch, this spring, for Paul Hawken's new book --
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今年春天,留意Paul Hawken的新書,
03:18
Author and entrepreneur many of you may know about.
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大家可能都認識這位作家及企業家。
03:20
The book is called "Blessed Unrest."
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這本書名為「蒙福的動盪」。
03:22
And when it comes out, a series of wiki sites
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在它出版時,名為 "WISER" 的一系列維基網站
03:24
under the label WISER, are going to launch at the same time.
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也將會同時上線。
03:27
WISER stands for World Index
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WISER 所代表的是
03:29
for Social and Environmental Responsibility.
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「世界社會及環境責任指數」。
03:32
WISER sets out to document, link and empower
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WISER 的宗旨是記錄、連結和推動
03:34
what Paul calls the largest movement,
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Paul 所說的人類史上規模最大、
03:37
and fastest-growing movement in human history:
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發展最快的行動。
03:39
humanity's collective immune response
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可以說是人類對現有威脅的
03:42
to today's threats.
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集體免疫反應。
03:44
Now, all of these big things for love -- experiments --
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但是,這些為愛做大事的實驗
03:48
aren't going to take off.
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並不是每一個都能成功。
03:50
But the ones that do
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但是那些能夠成功的,
03:52
are going to be the biggest, the most open,
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將成為人類史上最大、最開放、
03:54
the fastest, the most connected form of philanthropy in human history.
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最敏捷、最相連的慈善事業。
03:58
Second category is online philanthropy marketplaces.
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第二種是網上慈善賣場。
04:01
This is, of course, to philanthropy
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這些賣場對於慈善事業,
04:03
what eBay and Amazon are to commerce.
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正如eBay和Amazon對於傳統商業的意義一樣。
04:07
Think of it as peer-to-peer philanthropy.
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將它想像成一對一的慈善事業。
04:10
And this challenges yet another assumption,
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它挑戰另一項認定,
04:13
which is that organized philanthropy is only for the very wealthy.
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就是有組織的慈善事業是富人的專利。
04:17
Take a look, if you haven't, at DonorsChoose.
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如果你還不知道的話,請看DonorsChoose網站。
04:20
Omidyar Network has made a big investment in DonorsChoose.
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DonorsChoose已獲得Omidyar Network的鉅額投資。
04:23
It's one of the best known of these new marketplaces
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它是知名度最高的新賣場之一,
04:25
where a donor can go straight into a classroom
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捐贈者可以直接進入一間教室,
04:27
and connect with what a teacher says they need.
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與教師連結,瞭解他們所需要的是什麼。
04:30
Take a look at Changing the Present,
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下次你要買結婚禮物或節日禮物,請逛一逛Changing the Present,
04:32
started by a TEDster, next time you need a wedding present or a holiday present.
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這是由一名 TED 會員所設立的。
04:35
GiveIndia is for a whole country.
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GiveIndia 是為印度這個國家捐獻。
04:37
And it goes on and on.
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這樣的例子數之不盡。
04:39
The third category is represented by Warren Buffet,
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第三種類型以巴菲特為代表,
04:42
which I call aggregated giving.
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我稱它為集資捐獻。
04:44
It's not just that Warren Buffet was so amazingly generous
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巴菲特去年夏天的這項歷史性創舉,
04:47
in that historic act last summer.
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不只是因為他的慷慨捐獻而偉大,
04:49
It's that he challenged another assumption,
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而是他打破了另一項認定,
04:51
that every giver should have his or her own
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證明並不是每一個捐獻者都必須
04:53
fund or foundation.
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成立自己的基金或基金會。
04:55
There are now, today, so many new funds
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現在有很多新的慈善基金
04:59
that are aggregating giving and investing,
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是採用集資捐獻及投資,
05:01
bringing together people
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把人們集合起來,
05:04
around a common goal, to think bigger.
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為共同的目標提供更大規模的捐獻。
05:06
One of the best known is Acumen Fund, led by Jacqueline Novogratz,
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當中最廣為人知的是 Acumen Fund, 由 Jacqueline Novogratz 帶領,
05:10
a TEDster who got a big boost here at TED.
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她是一位 TED 會員,從 TED 這裡得到大力幫助。
05:12
But there are many others: New Profit in Cambridge,
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但當然不止於此。在劍橋的 New Profit,
05:15
New School's Venture Fund in Silicon Valley,
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矽谷的 New School's Venture Fund,
05:18
Venture Philanthropy Partners in Washington,
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華府的 Venture Philanthropy Partners
05:21
Global Fund for Women in San Francisco.
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及三藩市的 Global Fund For Women.
05:23
Take a look at these.
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觀察這些例子,
05:25
These funds are to philanthropy
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這些基金與慈善事業的關係,
05:28
what venture capital, private equity, and eventually mutual funds
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和風險投資、私人資本、共同基金等,
05:33
are to investing,
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與投資項目之間的關係類似。
05:35
but with a twist --
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但當然不完全一樣,
05:37
because often a community forms around these funds,
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因為通常一個社群將會伴隨這些基金形成,
05:42
as it has at Acumen and other places.
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就如 Acumen 及其他基金的例子。
05:45
Now, imagine for a second
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現在,想像一下
05:48
these first three types of experiments:
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前面三種類型的實驗:
05:51
mass collaboration, online marketplaces, aggregated giving.
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群體協作、網上賣場、集資捐獻。
05:54
And understand how they help us re-perceive
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了解它們如何幫助我們重新認識
05:57
what organized philanthropy is.
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有組織的慈善事業。
05:59
It's not about foundations necessarily; it's about the rest of us.
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不一定屬於基金會,而是屬於我們所有人的。
06:02
And imagine the mash-up, if you will, of these things, in the future,
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再想像一下,當這些混搭元素
06:07
when these things come together in the experiments of the future --
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未來相互結合,進行更多實驗 -
06:09
imagine that somebody puts up, say,
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例如有人提出目標,
06:12
100 million dollars
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價值一億美元的
06:14
for an inspiring goal --
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群體捐獻目標 -
06:16
there were 21 gifts of 100 million dollars or more in the US last year,
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去年在美國有21筆捐獻的單筆金額超過一億美元,
06:19
not out of the question --
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這並不是不可能的 -
06:22
but only puts it up if it's matched
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但達到這個目標的方法
06:25
by millions of small gifts from around the globe,
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是募集全球數百萬筆的小型捐獻。
06:28
thereby engaging lots of people,
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所以它能使許多人參與在其中,
06:30
and building visibility and engaging people
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建立其公信力,吸引人群參與,
06:32
in the goal that's stated.
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以達成所設立的目標。
06:35
I'm going to look quickly at the fourth and fifth categories,
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我會很快地說明第四及第五種類型,
06:37
which are innovation, competitions and social investing.
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也就是創新、競爭及社會投資。
06:41
They're betting a visible competition, a prize,
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以實際的競賽、獎項,
06:45
can attract talent and money to some of the most difficult issues,
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吸引人才及資金,對付一些最困難的議題,
06:48
and thereby speed the solution.
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加快解決議題的腳步。
06:51
This tackles yet another assumption,
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這挑戰了另一項認定,
06:54
that the giver and the organization is at the center,
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就是以捐贈者及組織為中心,
06:56
as opposed to putting the problem at the center.
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而不是以問題為主。
06:59
You can look to these innovators
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你可以依賴這些革新者,
07:01
to help us especially with things that require
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來幫助我們解決問題,
07:04
technological or scientific solution.
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特別是需要科技支援的問題。
07:08
That leaves the final category, social investing,
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最後一種類型,社會投資,
07:12
which is really, anyway, the biggest of them all,
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從任何方面來說,這都是在五種類型當中最大的一個。
07:14
represented here by Xigi.net.
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以 Xigi.net 為代表。
07:17
And this, of course, tackles the biggest assumption of all,
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當然,這是要挑戰最大的認定,
07:21
that business is business,
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就是在商言商,
07:23
and philanthropy is the vehicle of people who want to create change in the world.
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而慈善是由一班想改變世界的人所推動。
07:27
Xigi is a new community site
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Xigi 是一個新的社群網站,
07:29
that's built by the community,
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由社群所創立,
07:31
linking and mapping this new social capital market.
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把這最新的社會資本市場連結起來。
07:35
It lists already 1,000 entities
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它列出一千個為社會企業
07:37
that are offering debt and equity for social enterprise.
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提供借貸及資本的組織。
07:41
So we can look to these innovators
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所以這群革新者
07:44
to help us remember
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提醒了我們,
07:48
that if we can leverage even a small amount of the capital
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即使運用很少的資金
07:51
that seeks a return,
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去追求報酬,
07:53
the good that can be driven could be astonishing.
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所能推動的善行也很驚人。
07:58
Now, what's really interesting here
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而最有趣的是,
08:00
is that we're not thinking our way
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我們不是透過思想
08:04
into a new way of acting;
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去啟發新一種行為。
08:06
we're acting our way into a new way of thinking.
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我們正以行動啟動新一波的思維。
08:09
Philanthropy is reorganizing itself
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慈善事業正在我們眼前
08:12
before our very eyes.
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徹底重整。
08:14
And even though all of the experiments and all of the big givers
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就算這些實驗和所有的大慈善家
08:18
don't yet fulfill this aspiration,
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還沒有實現這個企圖,
08:21
I think this is the new zeitgeist:
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我想這就是新的時代精神:
08:23
open, big, fast, connected,
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開放、強大、快捷、相互連結。
08:26
and, let us also hope, long.
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而且希望可以長久持續。
08:28
We have got to realize that it is going to take a long time to do these things.
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我們必須明白,這些事不是一朝一夕可以完成的。
08:32
If we don't develop the stamina to stick with things --
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如果我們沒有毅力去堅持 -
08:35
whatever it is you pick, stick with it --
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無論你選擇了什麼,堅持著 -
08:38
all of this stuff is just going to be, you know, a fad.
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所有東西都只會淪為一時的風潮。
08:42
But I'm really hopeful.
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但我是滿懷希望的。
08:44
And I'm hopeful because it's not only philanthropy
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而我充滿希望是因為
08:46
that's reorganizing itself,
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不止是慈善事業在進行重整。
08:48
it's also whole other portions of the social sector,
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而是其他所有的社會組織
08:51
and of business,
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以及商業組織,
08:54
that are busy challenging "business as usual."
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都在挑戰過去習以為常的做法。
08:57
And everywhere I go, including here at TED,
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我所到的每一個地方,包括在 TED 這裡,
09:00
I feel that there is a new moral hunger
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我也感受到對道德的一股新的渴望,
09:04
that is growing.
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正在不斷成長。
09:06
What we're seeing is people really wrestling
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我們看到人們絞盡腦汁
09:08
to describe what is this new thing that's happening.
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要描述正在發生的這件事情。
09:11
Words like "philanthrocapitalism,"
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出現了如「慈善資本主義」、
09:13
and "natural capitalism," and "philanthroentrepreneur,"
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「自然資本主義」、「慈善企業家」
09:15
and "venture philanthropy."
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以及「慈善風險投資」等各種名稱。
09:17
We don't have a language for it yet.
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我們暫時沒有專門的用語。
09:19
Whatever we call it,
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但無論我們怎樣稱呼它,
09:21
it's new, it's beginning,
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這是新的,這是起步,
09:23
and I think it's gong to quite significant.
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而且我想它會是很重要的。
09:27
And that's where my imagined future comes in,
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這與我所想像的未來有關,
09:29
which I am going to call the social singularity.
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我將把它稱為 "社會奇異點" 。
09:33
Many of you will realize that I'm ripping a bit off of the science fiction writer
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你們當中有些人知道我借用了科幻小說家
09:36
Vernor Vinge's notion of a technological singularity,
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Vernor Vinge "科技奇異點" 的概念,
09:39
where a number of trends accelerate and converge
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當幾個不同的趨勢加速並聚合的時候,
09:41
and come together to create, really, a shockingly new reality.
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將共同創造一個令人震撼的新世界。
09:45
It may be that the social singularity
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我們將面臨的社會奇異點,
09:48
ahead is the one that we fear the most:
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正是我們最害怕的。
09:52
a convergence of catastrophes,
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當不同的災難一同發生,
09:54
of environmental degradation,
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如環境破壞、
09:56
of weapons of mass destruction, of pandemics,
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大規模毀滅性武器、流行疫症,
09:58
of poverty.
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以及貧窮。
10:00
That's because
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這是因為
10:02
our ability to confront the problems that we face
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我們解決所遭遇問題的能力,
10:06
has not kept pace with our ability to create them.
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遠比我們製造問題的能力慢。
10:09
And as we've heard here,
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就如我們剛才所聽到的,
10:11
it is no exaggeration to say
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要說我們對人類文明的未來
10:13
that we hold the future of our civilization in our hands
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有著前所未有的掌握能力,
10:16
as never before.
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其實一點也不誇張。
10:19
The question is, is there a positive social singularity?
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問題是,有沒有正面的社會奇異點?
10:22
Is there a frontier for us
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有沒有一個先例可以啟示我們
10:24
of how we live together?
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要如何共同生活?
10:27
Our future doesn't have to be imagined.
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我們的未來不需要只憑空想像。
10:29
We can create a future where hope and history rhyme.
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我們可以創造一個未來,讓今日的希望成為明日的歷史。
10:34
But we have a problem.
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但我們有一個問題。
10:36
Our experience to date, both individually and collectively,
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到今天為止,我們的經驗,無論是個人或集體的,
10:40
hasn't prepared us for what we're going to need to do,
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都不足以預備我們面對未來將要做的,
10:43
or who we're going to need to be.
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或是我們將要成為的未來。
10:46
We are going to need
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我們會需要
10:48
a new generation of citizen leaders
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新一代的公民領袖,
10:53
willing to commit ourselves to growing and changing and learning
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願意身體力行去不斷成長,
10:56
as rapidly as possible.
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快速地轉變及學習。
10:58
That's why I have one last thing I want to show you.
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因此,我有最後一件東西想給大家看。
11:01
This is a photograph taken about 100 years ago
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這張照片攝於大約一百年前,
11:03
of my grandfather and great-grandfather.
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相中人是我的祖父和曾祖父。
11:06
This is a newspaper publisher and a banker.
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他們是日報發行人和銀行家,
11:09
And they were great community leaders.
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也是傑出的社群領袖。
11:11
And, yes, they were great philanthropists.
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而且,沒錯,他們都是大慈善家。
11:14
I keep this photograph close by to me --
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這張照片和我形影不離。
11:16
it's in my office --
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我把它放在我的辦公室裡。
11:18
because I've always felt a mystical connection to these two men,
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因為我總感覺到和這兩位我從不認識的長輩
11:21
both of whom I never knew.
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有一種神祕的聯繫。
11:24
And so, in their honor,
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所以,以他們之名,
11:28
I want to offer you this blank slide.
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我把這張空白的幻燈片送給你們。
11:33
And I want you to imagine
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我希望各位想像,
11:36
that this a photograph of you.
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這是一張你的照片。
11:39
And I want you to think about the community
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我希望你想像一下
11:42
that you want to be part of creating.
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你希望參與創造的那個社群。
11:44
Whatever that means to you.
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無論它對你具有什麼意義。
11:47
And I want you to imagine
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我也要你想像
11:50
that it's 100 years from now,
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一百年之後,
11:53
and your grandchild, or great-grandchild,
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你的孫兒或曾孫兒,
11:57
or niece or nephew or god-child,
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姪兒、甥兒或教子,
12:01
is looking at this photograph of you.
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看著你的這一張照片。
12:05
What is the story you most want for them to tell?
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你最希望他們述說什麼故事?
12:19
Thank you very much.
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謝謝各位。
12:21
(Applause)
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(掌聲)
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