How to stop swiping and find your person on dating apps | Christina Wallace

483,352 views ・ 2018-08-21

TED


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翻译人员: Ziyun Liao 校对人员: Carol Wang
00:12
I first tried online dating my freshman year of college,
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大学一年级时, 我第一次尝试网上约会,
00:16
which was in 2001, in case you can't see my wrinkle.
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那是在2001年, 我承认这么说有些暴露年龄。
00:20
Now, as you may have noticed, I'm six-feet tall,
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你可能已注意到 我的身高有一米八,
00:22
and when I arrived at my chosen university
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当我进入大学校园时,
00:24
and realized our men's Division III basketball team averaged five-foot-eight,
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就意识到校男子篮球队(第三区) 队员的平均身高也才一米七多点儿,
00:29
I abandoned the on-campus scene and went online.
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所以就当机立断放弃校园约会, 而选择了网上约会。
00:32
Now, back then, online dating was pretty close to the plot
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那会儿的网上约会,像极了电影
00:35
of "You've Got Mail."
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《电子情书》里的情节。
00:36
You'd write long emails back and forth for weeks,
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你会连续好几周 写很多很长的邮件,
00:39
before you finally met up in real life.
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才最终决定约出来见面。
00:41
Except, in my case, you'd realize you have no chemistry
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除了在我的例子里, 意识到俩人根本不来电后,
00:44
and so now, you're back to square one.
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一切又回到原点。
00:46
So, while online dating has changed a lot in the last 17 years,
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虽然过去17年里 网上约会已经改变了很多,
00:50
many of the frustrations remain the same.
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但其中很多问题依然存在。
00:53
Because here's what it does well.
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以下是网约软件做得好的地方:
00:55
It broadens your pool of potential dates
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它超越你现有的社交和工作圈,
00:58
beyond your existing social and professional circles.
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拓宽了潜在约会对象群;
01:01
And here's what it doesn't do well.
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这是它做的不好的地方:
01:03
Literally everything else.
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除了以上那条之外的所有方面。
(笑声)
01:06
(Laughter)
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我先做个自我介绍:
01:08
A few things you should know about me:
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01:10
I'm an action-oriented overachieving math and theater nerd,
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我是一个行动派, 数学超好,而且是个戏剧迷。
01:13
who ended up with an MBA.
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还有一个工商管理硕士学位。
01:15
So, when things aren't working out, I tend to take a step back,
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所以当事情发展不顺时, 我一般会选择以退为进,
01:18
apply my business toolkit to figure out why, and to fix it.
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运用我的商业技能工具 找出问题并解决它。
我的感情生活也不例外。
01:22
My love life was no exception.
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01:24
The summer before I turned 30, I took myself on a relationship off-site.
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在我即将30岁那一个夏天, 我给自己的感情生活放了个假,
01:28
Which means I went camping solo in Maine for a week,
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去缅因州独自露营了一周,
01:31
to do a retro on my track record of mediocre relationships.
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回顾了自己平凡的感情经历。
事实是,我很清楚 自己想要什么样的伴侣。
01:35
Because the thing was, I knew what I wanted in a partner.
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01:38
Kindness, curiosity, empathy, a sense of purpose.
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善良、有好奇心、同理心, 还要心怀大志。
01:42
And yet, here's what I chose for online:
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但是,我在网上写的 要求却是这样的:
01:45
Ivy League degree, six feet or taller,
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常青藤大学毕业、身高一米八或以上,
01:48
lives within 12 subway stops of me.
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与我居住的地方 距离不超过12个地铁站。
01:51
It's not that I intentionally prioritized those things,
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我不是故意要 把那些东西摆在首位,
01:54
it's just the easiest to vet for online.
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而是这样的描述在网上最容易筛查。
01:57
It kind of is like a résumé review,
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它类似于一种简历的审阅,
01:59
which is why these guys looked great on paper
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这就是为什么这些男人 把自己写得那么棒,
02:01
and never quite fit me.
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却始终不适合我。
02:03
So when I went back online in the spring of 2016,
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所以2016年春季, 我再次回归网上约会时,
02:06
I decided to reengineer the process through some classic business tools.
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我决定用经典的商业手段 来调整我的作战策略。
02:10
First, I went to OkCupid,
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首先我登陆了OkCupid,
02:12
because I wanted to avoid the gamification of swipe-based apps.
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因为我不想再用那些像游戏一样、 需要不停滑动手机屏幕的软件,
02:15
And also, because I wanted a writing sample.
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而且还因为,我想要一份写作样本。
02:19
Next, I set up a sales funnel,
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接着我建立了一个销售漏斗模型,
02:21
throwing out any sense of my type,
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列出了我想要的方方面面,
02:23
and instead defining the criteria that would qualify a lead.
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并且直接提供了符合要求的参考标准。
02:27
An inbound message had to do three things:
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给我私信可以,但要做到三件事:
02:29
had to be written in complete sentences and with good grammar;
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句子完整而语法无误,
02:32
it had to reference something in my profile,
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还须提到我的 个人简介里的一些内容,
02:34
so I know it's not a copy-and-paste situation;
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以此证明这不是复制粘贴,
02:37
and it had to avoid all sexual content.
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并且还不能出现色情内容。
02:40
I figured this was a pretty low bar,
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我想这门槛已经很低了吧,
02:41
but it turns out, of my 210 inbound messages,
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但事实证明,在收到的210条私信里,
02:44
only 14 percent cleared that hurdle.
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只有14%的人全部符合要求。
02:46
(Laughter)
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(笑声)
02:48
Next, I wanted to meet in real life as quickly as possible,
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接下来,我要在 现实生活中尽快见到他们,
02:51
because the things I cared about, I couldn't see online.
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因为网上看不出他们是否 具备我所在意的那些品质。
02:54
But the research, and my experience,
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但根据研究以及自身经验得出,
02:56
shows you only need about 30 seconds with someone to tell if you click.
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你跟某人在一起只需要30秒, 就能确定彼此来不来电。
03:00
So I invented the zero date.
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所以我发明了“零次约会”。
03:03
The zero date is one drink, one hour.
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意思就是:一杯饮料、一个小时。
03:05
With the goal of answering one question:
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目的就为了回答一个问题:
03:08
Would I like to have dinner with this person?
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“我想和这个人共进晚餐吗?”
03:11
Not "are they the one"?
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而非“他们是我要找的人吗?”
03:12
Literally, "Would I like to spend three hours across the table
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真的只是,“我想和他在餐桌旁
03:15
from this person?"
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呆三小时吗?”
要提前说好,时间一到 就要立即停止——
03:18
You tell them you have a hard stop --
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03:19
drinks with girlfriends, a conference call with China --
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说约了别的女性朋友也好, 与中国那边有个视像会议也罢——
03:22
it doesn't matter, they don't know you.
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这些都不重要,他们根本无从考证。
03:24
The point is one hour.
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关键是这一小时。
03:26
If it's awesome, you schedule a first date.
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如果感觉很棒的话, 那就计划第一次约会;
03:29
And if it's not awesome, you downshift into entertainer mode
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如果感觉不好的话, 那就权且当作娱乐,
03:32
and you workshop a few new stories for your next networking event.
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为下次网约添几个新段子而已。
03:35
Plus, because it's just an hour, you can squeeze up to three in one evening
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另外,因为仅仅只有一个小时, 所以你一晚上可以约三个人,
03:39
and then you only have to do your hair and pick out one great outfit a week.
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唯一要做的就是弄好发型, 然后选一套一周里最好看的衣服。
03:43
The zero date also gave me a chance to see how they responded
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零次约会还能让我看到 对方面对我的邀约
03:46
to me asking them out.
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会作何反应。
03:47
I figured not everyone would dig my moxie, and I was right.
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我猜想,不会每个人 都吃我这一套,而事实证明我猜对了。
03:51
Of my 29 qualified leads, only 15 replied to my message,
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在精心挑选的29个人里, 只有15个人回了我的短信,
03:55
and of those, six scheduled a zero date.
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而在这15个人里, 只有6人和我进行了“零次约会”。
03:58
My first zero date was with a set designer.
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我第一次“零次约会”的对象 是一名布景设计师。
04:00
And we were both into yoga
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我们都喜欢练瑜伽,
04:01
and preferred our bagels with peanut butter,
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都喜欢吃花生酱味的百吉饼,
04:03
so it looked pretty promising.
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所以这一切看起来都挺有希望的。
04:05
But two minutes in, I could tell it wasn't going to be a thing
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但两分钟之后我感觉没什么戏了,
不用跟他吃晚餐, 让我松了一口气。
04:08
and I was relieved not to be spending dinner with him.
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04:10
After that, I was a little nervous about going to my next zero date.
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之后我对第二次的 “零次约会“有些紧张。
04:14
But we had agreed to meet on the Brooklyn Heights Promenade
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但我们已经约好了在 布鲁克林高地步道见面,
04:16
with a flask of whiskey to watch the sunset,
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带上威士忌、一起欣赏日落。
04:18
and honestly, it was two blocks from my apartment.
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实话说,约会地点 离我的公寓只有两个街区。
04:21
Plus, this guy had a podcast, I have a podcast,
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而且,他有播客,我也有,
04:24
worst case scenario, we can talk about our podcasts.
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所以,最糟糕的情况 也不过是聊聊彼此的播客。
04:27
Then, Chas set down next to me.
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然后,查斯在我身边坐下,
04:30
And this kind and empathetic man
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这个善良、富有同理心的男人
04:32
told great jokes and asked even better questions.
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讲了很棒的笑话, 还问了更好的问题。
04:36
He was a lawyer and a writer, and his eyes twinkled when he laughed
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他是一名律师兼作家, 笑得时候眼睛都闪烁着光芒,
04:40
and they squeezed tight when I kissed him
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在我亲他的时候,又会紧紧闭上,
04:42
and at some point in the evening, our zero date became a first date.
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所以某种程度上,当晚的“零次约会” 成了我们的“第一次约会”。
04:45
And two years later, we have a washer, dryer and two house plants together.
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两年以后,我们拥有了共同的 洗衣机、吹风机和两盆室内盆栽。
我不能保证你们最后 也会有两盆室内盆栽,
04:50
Now, I can't promise you're going to end up with house plants.
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04:53
But the point of this story
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但我想说的是,
04:55
is that online dating doesn't have to suck.
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网上约会不一定总会很差劲。
04:57
Don't treat it like a game, and don't treat it like a resume review.
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不要把它当作一种游戏, 但也不要像筛简历一样。
05:01
Instead, use it to source and qualify leads
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相反,要把它当作 搜集优质人选的过程,
05:04
and then get offline as quickly as possible with the zero date.
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然后尽快进行线下的“零次约会”,
05:08
Because the point of this isn't swiping.
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因为网上约会的目的 不是滑动手机屏幕而已,
05:11
It's finding your person.
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而是找到那个对的人。
05:13
Good luck.
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祝大家好运。
05:14
(Applause)
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(掌声)
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