Bring on the female superheroes! | Christopher Bell

Prevodilac: Jelena Ciric Lektor: Tijana Mihajlović

I spend most of my time

Najviše vremena provodim

thinking about little girls,

misleći o devojčicama,

which is kind of a weird thing for a grown man in our society to say.

a u našem društvu je pomalo čudno kad to kaže odrastao čovek.

Ipak, radim to. Najviše vremena provodim misleći o devojčicama,

But I do. I spend most of my time thinking about little girls,

and I think it's primarily because I have one.

i mislim da je to zato što i sam imam jednu.

This one's mine, and I think you would really like her.

Ovo je moja devojčica i mislim da bi vam se stvarno dopala.

She is smart and funny

Pametna je i duhovita,

and kind to people and a good friend.

dobra prema ljudima i dobar prijatelj.

But when I talk about my daughter, the word I find myself saying most

Međutim, kad pričam o svojoj kćeri,

reč koju vidim da najviše koristim je „atleta“.

is "athlete."

My kid's athletic.

Moje dete je atletičarka.

She is strong and fast

Snažna je i brza,

and has great balance and good body control.

ima sjajnu ravnotežu i dobro kontroliše telo.

She is a three-time, back-to-back-to-back state champion

Ona je trostruki državni šampion, tri puta zaredom u šaolin kempu.

in Shaolin Kempo.

At nine years old, she is already halfway to a black belt.

Sa devet godina, ona je već na pola puta do crnog pojasa.

My daughter is athletic.

Moja ćerka je atletičarka.

Now, when a man who is six feet two and 265 pounds stands in front of you

Kada čovek visok skoro 2 m i težak 120 kg stane pred vas

and says his daughter is athletic,

i kaže da mu je ćerka atletičarka,

you might think that's a reflection of him.

pomislili biste da je to odraz njega samog.

It is not.

Nije.

(Laughter)

(Smeh.)

My wife in high school was a two-time all-state soccer player

Moja žena je u srednjoj školi dva puta igrala fudbal u državnoj ligi

and a two-time all-state volleyball player,

i dva puta odbojku,

and I played "Dungeons and Dragons."

a ja sam igrao „Tamnice i zmajeve“.

And that is why,

I baš zato,

although my daughter is an athlete,

iako je moja ćerka atletičarka,

she's also a huge nerd, which I love.

ona je isto tako i veliki čudak, što ja volim kod nje.

She walks around our house in a cloak of flames

Ona šeta po kući u ognjenom plaštu

that she made herself.

koji je sama napravila.

She sits on the Iron Throne --

Ona sedi na Gvozdenom prestolu -

(Laughter)

(Smeh)

even though she has never seen "Game of Thrones,"

iako nikad nije gledala „Igru prestola“,

primarily because we are not the worst parents who ever lived.

pre svega zato što mi nismo najgori roditelji ikada.

But she knows there's someone called the Mother of Dragons,

Međutim, ona zna da postoji neko koga zovu Majka zmajeva,

and she calls herself that and she loves it.

i ona sebe zove tako i uživa u tome.

She's a huge comic book fan.

Ona je i veliki fan stripova.

Right now, her favorite character is Groot.

Upravo sad, njen omiljeni junak je Grut.

She loves Groot.

Ona voli Gruta.

She adores The Incredible Hulk.

Ona obožava Neverovatnog Hulka.

But my daughter really at heart,

Međutim, ono što moja ćerka najviše voli, što joj je u srcu

her thing is Star Wars.

su „Ratovi zvezda“.

My kid is a Jedi.

Moje dete je Džedaj.

Although some days she's also a Sith,

Mada, nekad je i Sit,

which is a choice that I can respect.

što je izbor koji ja poštujem.

(Laughter)

(Smeh)

But here's the question that I have to ask.

Međutim, moram da postavim jedno pitanje.

Why is it that when my daughter dresses up,

Zašto svaki put kad se moja ćerka preruši,

whether it's Groot or The Incredible Hulk,

bilo u Gruta ili Neverovatnog Hulka,

whether it's Obi-Wan Kenobi or Darth Maul,

ili Obi-Van Kenobija ili Darta Mola,

why is every character she dresses up as a boy?

zašto je svaki junak u koga se preruši - dečak?

And where are all the female superheroes?

I gde su svi ženski superheroji?

And that is not actually the question,

To i nije pravo pitanje,

because there's plenty of female superheroes.

jer ima mnogo ženskih superheroja.

Moje pravo pitanje je gde su stvari za ženske superheroje.

My question really is, where is all the female superhero stuff?

Where are the costumes? Where are the toys?

Gde su kostimi? Gde su igračke?

Because every day when my daughter plays when she dresses up,

Jer svaki dan, kada se moja ćerka igra, kada se prerušava,

she's learning stuff

ona uči stvari

through a process that, in my own line of work,

kroz proces koji u mom poslu profesora studija medija

as a professor of media studies,

zovemo javnom pedagogijom.

we refer to as public pedagogy.

That is, it is how societies are taught ideologies.

Tačnije, to je način kako se društva uče raznim ideologijama.

It's how you learned what it meant to be a man or a woman,

Kako ste naučili šta znači biti čovek ili žena,

what it meant to behave yourself in public,

šta znači lepo se ponašati u javnosti,

what it meant to be a patriot and have good manners.

šta znači biti patriota i imati lepe manire.

It's all the constituent social relations that make us up as a people.

Sve su to temeljni socijalni odnosi koji nas grade kao ljude.

It's, in short, how we learn what we know about other people

To je, ukratko, način na koji učimo ono što znamo o drugim ljudima

and about the world.

i o svetu.

But we live in a 100-percent media-saturated society.

Međutim, mi živimo u društvu koje je 100 posto medijski zasićeno.

What that means is that every single aspect of your human existence

To znači da je baš svaki aspekt vašeg ljudskog postojanja,

outside of your basic bodily functions

pored vaših osnovnih telesnih funkcija,

is in some way touched by media.

na neki način dotaknut medijima.

From the car that you drive to the food that you eat

Od auta koji vozite, preko hrane koju jedete,

to the clothes that you wear

odeće koju nosite,

to the way you construct your relationships

načina na koji gradite svoje odnose,

to the very language you use to formulate thought --

do samog jezika koji koristite da biste formirali misao -

all of that is in some way mediated.

sve ovo je na neki način posredovano.

So the answer in our society

Znači, odgovor u našem društvu

to how do we learn what we know about other people and about the world

na pitanje kako učimo ono što znamo o drugim ljudima i o svetu

is largely through media.

glasi - uglavnom preko medija.

Well, there's a wrinkle in that,

Pa, ima jedna caka u tome,

in that our society,

jer u našem društvu

media don't simply exist as information distribution technologies and devices.

mediji nisu samo tehnologije i uređaji za prenos informacija.

They also exist as corporate entities.

Oni su i korporativni entiteti.

And when the distribution of information is tied to financial gain,

A kad je prenos informacija vezan za finansijsku dobit,

there's a problem.

postoji problem.

How big of a problem?

Koliki problem?

Well think about this:

Razmislite o ovome.

in 1983, 90 percent of American media were owned by 50 companies.

Godine 1983, 90 posto američkih medija bilo je u posedu 50 kompanija.

In any market, 50 companies doing something is a lot of companies.

Na bilo kom tržištu, 50 kompanija koje nešto rade znači mnoštvo kompanija.

It's a lot of different worldviews.

To je mnoštvo raznih pogleda na svet.

In 2015, that number has shrunk to six,

U 2015. godini taj broj se smanjio na šest,

six companies.

šest kompanija.

They are NBCUniversal Comcast, AOL Time Warner,

To su „NBC Juniversal Komkast“, „AOL Tajm Vorner“,

the Walt Disney Company, News Corp, Viacom and the CBS Corporation.

kompanija „Volt Dizni“, „Njuz Kor“, „Vajakom“ i korporacija CBS.

These six companies produce nine out of every 10 movies you watch,

Ovih šest kompanija proizvodi 9 od svakih 10 filmova koje gledate,

nine out of every 10 television shows, nine out of every 10 songs,

9 od svakih 10 televizijskih emisija, 9 od svakih 10 pesama,

nine out of every 10 books.

9 od svakih 10 knjiga.

So my question to you is,

Dakle, moje pitanje za vas je sledeće:

if six companies control 90 percent of American media,

ako šest kompanija kontroliše 90 posto američkih medija,

how much influence do you think they have over what you're allowed to see every day?

koliko uticaja mislite da imaju na ono što možete da gledate svakodnevno?

Because in media studies,

Jer u studijama medija,

we spend a lot of time saying that media can't tell us what to think,

mi često govorimo da nam mediji ne mogu reći šta da mislimo,

and they can't; they're terrible at that.

i stvarno ne mogu; užasni su u tome.

But that's not their job.

Međutim, to i nije njihov posao.

Media don't tell us what to think.

Mediji nam ne govore šta da mislimo.

Media tell us what to think about.

Mediji nam govore o čemu da mislimo.

They control the conversation,

Oni kontrolišu konverzaciju,

and in controlling the conversation,

a sa tom kontrolom,

they don't have to get you to think what they want you to think.

oni ne moraju da vas nateraju da mislite ono što oni žele.

Samo će vas naterati da mislite o stvarima o kojima žele da mislite,

They'll just get you thinking about the things they want you to think about,

i, još bitnije, da ne mislite o stvarima o kojima ne žele da mislite.

and more importantly, not thinking about things they don't want you to think about.

Oni kontrolišu konverzaciju.

They control the conversation.

How does this work in practice?

Kako to radi u praksi?

Let's just take one of those companies.

Hajde da pogledamo samo jednu kompaniju.

We'll do an easy one.

Uzećemo lak primer.

Popričajmo malo o kompaniji „Volt Dizni“.

Let's talk about the Walt Disney Company for a second.

Evo zašto uvek biram kompaniju „Volt Dizni“.

The reason why I always pick the Walt Disney Company is this.

Postoji li makar jedna osoba ovde koja nikad nije gledala „Diznijev“ film?

Is there a single person in this room who has never seen a Disney movie?

Look around. Exactly.

Pogledajte. Upravo tako.

I picked Disney because they have what we call 100 percent penetration

„Dizni“ sam izabrao jer ima ono što zovemo stoprocentnim prodorom

in our society.

u naše društvo.

Every single person has been exposed to Disney,

Baš svaka osoba je izložena Dizniju,

so it's an easy one for me to use.

pa je to za mene zgodan primer.

Since 1937, Disney has made most of its money selling princesses to girls.

Od 1937. godine „Dizni“ zarađuje najviše novca

prodajući princeze devojčicama.

It's made a huge chunk of its money.

Zarađuje ogroman deo svog novca.

Unless, of course, the princess your daughter is interested in,

Osim, naravno, ako princeza koja interesuje vašu ćerku,

as my daughter is, is this one.

kao moju, nije ova.

See, in 2012,

Vidite, 2012. godine,

Disney purchased LucasFilm for the sum of four billion dollars,

„Dizni“ je kupio „Lukasfilm“ za četiri milijarde dolara

and immediately they flooded the Disney stores with Han Solo

i „Diznijeve“ prodavnice su smesta bile preplavljene Hanom Solom

and Obi-Wan Kenobi, with Darth Vader and Luke Skywalker and Yoda

i Obi-Van Kenobijem, Dartom Vejderom, Lukom Skajvokerom i Jodom,

and not Princess Leia.

ali ne i Princezom Lejom.

Why? Because this princess messes up the public pedagogy

Zašto?

Zato što ta princeza pravi zbrku u javnoj pedagogiji za ove princeze.

for these princesses.

So Disney did not put Princess Leia merchandise in the store,

Dakle „Dizni“ nije stavio robu za Princezu Leju u prodavnice,

and when people went to Disney and said,

a kad su ljudi otišli tamo i pitali:

"Hey, where's all the Princess Leia stuff?"

„Hej, gde su stvari za Princezu Leju?“

Disney said, "We have no intention

„Dizni“ je odgovorio:

„Nemamo nameru da opskrbimo radnju robom za Princezu Leju.“

of putting Princess Leia merchandise in the store."

And fans were angry and they took to Twitter

Fanovi su se naljutili i otišli na Tviter sa haštagom „hoćemo Leju“.

with the hashtag #WeWantLeia.

And Disney said, "Wait, that's not what we meant.

A „Dizni“ je odgovorio: „Čekajte, nismo tako mislili.

What we meant was,

Mislili smo da još nemamo robu za Princezu Leju,

we don't have any Princess Leia merchandise yet, but we will."

ali nabavićemo je."

And that was in 2012, and it is 2015,

To je bilo 2012. godine, a sada je 2015. godina,

and if you go to the Disney Store, as I recently have,

a ako odete u „Diznijevu“ radnju, kao ja nedavno,

and look for Princess Leia merchandise,

i potražite stvari za Princezu Leju,

do you know how many Princess Leia items there are in the Disney Store?

znate li koliko takvih artikala ima u „Diznijevoj“ prodavnici?

Nijednog, jer „Dizni“ nema nameru da stavi Princezu Leju u prodavnicu.

Zero, because Disney has no intention of putting Princess Leia in the store.

And we shouldn't be surprised because we found out that was their policy

I to ne treba da nas iznenadi jer smo saznali da je to njihova politika

when they bought Marvel in 2009

kad su kupili „Marvel“ 2009. godine

for the sum of 4.5 billion dollars.

za iznos od 4,5 milijardi dolara.

Because when you make a lot of money selling princesses to girls,

Jer kada zaradite mnogo novca prodajući princeze devojčicama,

you also kind of want to make money from boys.

vi nekako poželite da zaradite i na dečacima.

And so what better to sell boys than superheroes?

A šta je bolje prodati dečacima od superheroja?

So now Disney had access to Captain America and to Thor,

Tako je sada „Dizni“ dobio pristup Kapetanu Americi i Toru,

The Incredible Hulk,

Neverovatnom Hulku,

and they had access even

a dobili su pristup

to a group of superheroes no one had ever even heard of.

čak i grupi superheroja za koje niko nikad nije čuo.

That's how good Marvel was at selling superheroes.

„Marvel“ je toliko dobro prodavao superheroje.

Last year, they released a film called "Guardians of the Galaxy."

Prošle godine, izbacili su film „Čuvari galaksije“.

It's a film that absolutely should not work.

To je film koji apsolutno ne bi trebalo da funkcioniše.

Nobody knew who they were except for comic book nerds like me.

Niko nije znao ko su oni osim zaluđenika za strip poput mene.

One of the characters is a talking tree.

Jedan od likova je drvo koje govori.

One of the characters is an anthropomorphic raccoon.

Jedan od likova je čovekoliki rakun.

It should not work.

To ne bi trebalo da funkcioniše.

And they made a killing off of "Guardians of the Galaxy."

I tako su oni rasturili sa „Čuvarima galaksije“.

This character here in the middle, her name is Gamora.

Ova junakinja u sredini zove se Gamora.

She's played by Zoe Saldana,

Igra je Zoi Saldana,

and she is strong and smart and fast and fights like a ninja,

a snažna je, pametna i brza i bori se kao nindža,

and she is played by a beautiful black woman,

a igra je prelepa crnkinja,

and my daughter fell in love with her.

i moja ćerka se zaljubila u nju.

So like any good nerd dad, I went to buy my daughter Gamora stuff,

Tako sam, kao i svaki dobri zaluđeni tata, otišao da kupim ćerki Gamorine stvari

and when I got to the store, I learned a very interesting thing.

i kada sam stigao u radnju, saznao sam nešto vrlo interesantno.

If I wanted to buy her a Gamora backpack,

Ako sam hteo da joj kupim ranac sa Gamorom,

well, Gamora's not on it.

pa, na njemu nije bilo Gamore.

They probably should have marketed this as "some" of the Guardians of the Galaxy.

Verovatno je trebalo da ovo reklamiraju kao „neke“ od čuvara galaksije.

(Laughter)

(Smeh)

And if I wanted to buy her a lunchbox, she wasn't on it,

Ako sam hteo da joj kupim pribor za užinu, ni tu nje nije bilo,

and if I wanted to buy her a t-shirt,

i ako sam hteo da joj kupim majicu,

she wasn't on it.

ni tu je nije bilo.

And as a matter of fact,

Zapravo, ako bih otišao u radnju, kao tada,

if I went to the store, as I did,

and looked at the display,

i pogledao displej,

you would find a small picture of Gamora right here,

tamo bi stajala sličica Gamore,

but if you look at any of the actual merchandise on that shelf,

ali ako zapravo pogledate robu na polici,

Gamora is not on any of it.

Gamore nema nigde.

Now, I could have taken to Twitter with the hashtag #WheresGamora,

Mogao sam da odem na Tviter i haštagujem „gde je Gamora“,

like millions of fans did across the world,

poput miliona fanova širom sveta,

but the truth was I wasn't even really that surprised,

ali istina je da nisam bio čak ni iznenađen,

because I was there when Disney had released "The Avengers."

jer znam šta je bilo kad je „Dizni“ izbacio „Osvetnike“.

And just this year, we got a new Avengers movie, the "Age of Ultron,"

A baš ove godine dobili smo novi film o njima, „Doba Ultrona“,

and we were very excited,

i bili smo jako uzbuđeni,

because there was not one but two female superheroes,

jer nije bilo samo jednog već dva ženska superheroja,

Scarlet Witch and Black Widow.

Grimizna Veštica i Crna Udovica.

And we were very excited.

I bili smo jako uzbuđeni.

But here's the real thing about this.

Međutim, evo prave istine o tome.

Even though Scarlett Johansson,

Iako Skarlet Johanson,

who is one of the most popular actresses in America, plays Black Widow,

jedna od najpopularnijih glumica u Americi, igra Crnu Udovicu,

and Black Widow is the star

a Crna Udovica je zvezda

of not one, not two, but five different Marvel movies,

ne jednog, ne dva, već pet različitih „Marvelovih“ filmova,

there is not a single piece of Black Widow merchandise available.

ne postoji nijedan komad robe za Crnu Udovicu.

Not one.

Nijedan.

And if you go to the Disney store and look for a Black Widow costume,

A ako odete u „Diznijevu“ radnju i potražite kostim Crne Udovice,

what you will find, is you will find Captain America and The Incredible Hulk.

ono što ćete naći su Kapetan Amerika i Neverovatni Hulk.

You will find Iron Man and Thor.

Naći ćete Ajron Mena i Tora.

You will even find War Machine,

Naći ćete čak i Ratnu Mašinu,

who isn't even really in the movie that long.

koja čak i nije tako dugo na filmu.

Who you will not find is Black Widow.

Ono što nećete naći je Crna Udovica.

And I could have gone to Twitter with the hashtag, as many people did,

A mogao sam otići na Tviter i haštagovati, kao mnogi,

# WheresNatasha.

„gde je Nataša“,

But I'm tired of doing that.

ali umoran sam od toga.

I'm tired of having to do that.

Umoran sam što moram to da radim.

All over the country right now,

Po celoj zemlji,

klinci se sada igraju kompletom „Sajkl Blast Kvendžek“,

there are kids playing with the Cycle Blast Quinjet play set,

where Captain America rides a motorcycle out of a moving jet

gde Kapetan Amerika izleće na motoru iz aviona u pokretu

and it's really awesome.

i to je stvarno fenomenalno.

You know how awesome it is?

Znate koliko fenomenalno?

So awesome that when it happened in the movie,

Toliko da kad se to desilo u filmu,

it was Black Widow that did it.

to je uradila Crna Udovica.

Not only has she been erased,

Ne samo da su je izbrisali,

but she has been replaced with a male figure.

već i zamenili muškim likom.

And so what is this teaching us?

I čemu nas to uči?

I mean, over the next five years,

Tokom sledećih pet godina,

Disney and Warner Bros. and a bunch of movie studios

„Dizni“, „Braća Vorner“ i gomila filmskih studija

are going to release over 30 feature-length films

izbaciće preko 30 igranih filmova

with comic book characters,

o junacima iz stripova,

and of those 30 feature-length films,

a od tih 30 igranih filmova,

exactly two of them will have female solo leads.

tačno dva će imati glavne ženske likove.

Two.

Dva.

Now, there will be females in the rest of these movies,

Biće žena i u ostalim filmovima,

but they will be sidekicks, they will be love interests,

ali one će biti pratioci, potencijalne ljubavnice,

they will be members of teams.

biće članovi timova.

They will not be the main character.

Neće biti glavne junakinje.

And if what we learn, what we know

I ako ono što učimo, ono što znamo

about other people and about the world we learn through media,

o drugim ljudima i svetu, učimo kroz medije,

then these companies are teaching my daughter that even if she is strong

onda ove kompanije uče moju ćerku da, čak i ako je snažna

and smart and fast and fights like a ninja,

i pametna i brza i bori se kao nindža,

all four of which are true of her,

što sve važi za nju,

it doesn't matter.

to nije bitno.

She will either be ignored like Gamora

Nju će ili ignorisati, kao Gamoru,

or erased and replaced with a boy

ili izbrisati i zameniti dečakom,

like Black Widow.

kao Crnu Udovicu.

And it's not fair.

A to nije fer.

It's not fair to her and it's not fair to your sons and daughters either.

Nije fer prema njoj, a ni prema vašim sinovima i kćerima.

But here's the thing:

Međutim, evo u čemu je stvar -

I'm raising a little girl, and she has a little tomboy in her,

ja odgajam devojčicu, a ona je u sebi mala muškarača,

which by the way is a terrible thing to call a girl.

što je, uzgred, užasan naziv za devojčicu.

What that basically is saying is, those traits that define you,

On zapravo kaže da te osobine koje vas definišu

zapravo nisu vaše,

they're not really yours,

već su vam ih samo na kratko pozajmili dečaci.

they're just on loan to you for a little while from boys.

But do you know how much grief she's going to take in her life

Međutim, da li znate koliko patnje će ona imati u životu

for having a little tomboy in her?

zato što je u sebi mala muškarača?

Zero. None.

Nula. Nimalo.

People will think it's cute.

Ljudi će reći da je slatka.

They'll call her feisty, because in our society,

Smatraće je plahovitom, jer u našem društvu,

adding so-called male traits to girls

davanje takozvanih muških osobina devojčicama

is seen as an upgrade, seen as a bonus.

smatra se nadgradnjom, bonusom.

I'm not raising a little boy, like Mike.

Ja ne odgajam dečaka, poput Majka.

Mike is a little boy in Florida. He's 11 years old,

Majk je dečak iz Floride.

On ima 11 godina i najviše na svetu voli

and the thing that he loves most in the world

is a show called "My Little Pony: Friendship is Magic,"

šou koji se zove „Moj mali poni, prijateljstvo je čarobno“,

like millions of other children across America.

poput miliona druge dece širom Amerike.

Now, the show is marketed to girls ages five to nine,

Taj šou se prodaje devojčicama od pet do devet godina,

but there are millions of boys

ali postoje milioni dečaka

and grown men

i odraslih muškaraca

who enjoy "My Little Pony: Friendship is Magic."

koji uživaju u „Mom malom poniju, prijateljstvo je čarobno“.

They have a club.

Oni imaju klub.

They call themselves Bronies,

Zovu se Broniz,

pony bros, guys who like ponies.

braća poni, dečaci koji vole ponije.

I happen to be one of them.

I ja sam jedan od njih.

And what are Mike and myself

I šta Majk i ja

and millions of other boys and men learning in this feminine,

i milioni drugih dečaka i ljudi učimo iz tog ženskastog,

sissified world of "My Little Pony?"

šonjastog sveta „Mog malog ponija“?

Well, they're learning to study hard and to work hard and to party hard

Pa, oni uče da vredno uče, vredno rade i vredno se zabavljaju,

and to look good and to feel good

da izgledaju dobro i osećaju se dobro

and to do good,

i čine dobro,

and heaven preserve us from teaching these wussified concepts to boys.

i ne daj bože da učimo dečake ovim mlakonjskim konceptima.

So the other kids in his neighborhood pick on Mike and they beat him up

Dakle, druga deca iz komšiluka maltretiraju Majka i tuku ga

and they make fun of him,

i rugaju mu se,

and at 11 years old, Mike goes home,

i, u svojoj 11. godini, Majk ode kući

finds a belt, wraps it around his neck,

nađe kaiš, obmota ga oko vrata

and hangs himself from the top bunk of his bed.

i obesi se na svom krevetu.

Because we have developed a society

Zato što smo razvili društvo

in which you would rather be dead as a boy than thought of as liking stuff for girls.

u kome bi dečak radije bio mrtav nego da se misli da voli ženske stvari.

And that is not Mike's fault. That is our fault.

I to nije Majkova krivica. To je naša krivica.

We have failed him.

Mi smo ga izneverili.

We have failed our children.

Izneverili smo svoju decu.

And we have to do better for them.

I moramo da za njih radimo bolje.

We have to stop making it so that the only female superheroes

Moramo prestati da činimo da se ženski superheroji

appear on shirts that are pink and cut for girls.

pojavljuju samo na roze majicama koje su namenjene devojčicama.

We have to stop.

Moramo da prestanemo.

A kad sam ovo sastavljao, ljudi su mi rekli:

And when I was putting this together, people said to me,

"Well, that's never going to happen." And I said, "Oh really?"

„Pa, to se nikad neće desiti.“ A ja sam rekao: „Stvarno?“

Because just this year, Target announced

Jer baš ove godine, „Target“ je najavio

that they were going to stop gendering their toy aisles.

da neće više deliti radnje igračaka po rodovima.

They were going to mix it up.

Pomešaće ih.

Now, before we break our shoulders patting Target on the back,

Sad, pre nego što nas ruke zabole od tapšanja „Targeta“ po ramenu,

just this week they released a shirt

baš ove nedelje izbacili su majicu

in which one of the most iconic scenes in "Star Wars: A New Hope"

sa jednom od najslavnijih scena iz „Ratova zvezda: Nova nada“,

where Princess Leia stands up to the Dark Lord of the Sith,

gde se Princeza Leja suprotstavlja Mračnom Gospodaru Sita,

was released on a t-shirt

odštampanoj na majici,

in which she's mysteriously replaced by Luke.

na kojoj je Princezu misteriozno zamenio Luk.

So let's don't pat ourselves on the back too much.

Zato nemojmo da se mnogo tapšemo po ramenima.

Just this week also,

Isto tako, baš ove nedelje,

Disney announced it was no longer going to gender its Halloween costumes,

„Dizni“ je najavio da neće više deliti kostime za Noć veštica na muške i ženske,

which I say, "Thank you, Disney,

zbog čega im kažem: „Hvala, Dizni,

except the only costumes you make are of male superheroes,

ali jedini kostimi koje pravite su za muške superheroje,

so does it matter who you have wearing them?"

pa da li je stvarno važno ko će ih nositi?“

Just this week, Mattel, who makes Barbie,

Baš ove nedelje, „Matel“, koji pravi Barbiku,

announced they're going to release a line of DC superhero girls.

najavio je da će izbaciti seriju superheroina DC.

And the funny thing is,

Zanimljivo je da su pričali s devojčicama

they met with girls

and asked them what they wanted to see in dolls,

i pitali ih šta one žele da vide na lutkama,

and you can see, they have calves

i, sad vidite da lutke imaju kolena

and elbows that bend so they can do superhero stuff.

i laktove koji se savijaju da bi mogle da rade ono što mogu superheroji.

And please buy them.

I, molim vas, kupite ih.

And don't just buy them for your daughters,

I nemojte ih samo kupiti vašim ćerkama;

buy them for your sons.

kupite ih i vašim sinovima,

Because it's important that boys play with and as female superheroes

jer važno je da se dečaci igraju ženskih superheroja

just as my daughter plays with and as male superheroes.

baš kao što se moja ćerka igra muških superheroja.

As a matter of fact, what I would love

Zapravo, ono što bih voleo

is a world in which every person who goes to the store

je svet u kojem svaka osoba koja ide u radnju

goes with a little flowchart in their head

pođe sa malim nacrtom u glavi

of whether or not they should buy this toy for a boy or a girl,

da li treba ili ne treba da kupi igračku za dečaka ili devojčicu,

and it's a real simple flowchart because it only has one question on it.

a to je zaista jednostavan nacrt jer na njemu stoji samo jedno pitanje,

It says, "Is this toy operated with your genitals?"

a to je: „Da li se ova igračka upravlja vašim genitalijama?“

(Laughter)

(Smeh)

If the answer is yes,

Ako je odgovor da,

then that is not a toy for children.

onda to nije igračka za decu.

(Laughter)

(Smeh)

And if the answer is no,

A ako je odgovor ne,

then it's for boys and girls.

onda jeste za dečake i devojčice.

It's really simple.

Stvarno je jednostavno.

Because today is about the future of the future, and in my future,

Jer danas govorimo o budućnosti budućnosti, a u mojoj budućnosti,

boys and girls are equally respected,

dečaci i devojčice su jednako poštovani,

equally valued, and most importantly, equally represented.

jednako cenjeni i, najvažnije od svega, jednako predstavljeni.

Thank you.

Hvala vam.

(Applause)

(Aplauz)