Bring on the female superheroes! | Christopher Bell

132,568 views ใƒป 2016-09-22

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: Boun Choi ๊ฒ€ํ† : Jihyeon J. Kim
00:12
I spend most of my time
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์ €๋Š” ๋Œ€๋ถ€๋ถ„์˜ ์‹œ๊ฐ„์„
00:16
thinking about little girls,
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์—ฌ์ž ์•„์ด๋“ค์— ๋Œ€ํ•ด์„œ ์ƒ๊ฐํ•˜๋Š”๋ฐ ๋ณด๋‚ด๋Š”๋ฐ
00:20
which is kind of a weird thing for a grown man in our society to say.
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์šฐ๋ฆฌ ์‚ฌํšŒ์—์„œ ์–ด๋ฅธ ๋‚จ์„ฑ์ด ๋งํ•˜๊ธฐ์—” ์ข€ ์ด์ƒํ•œ ๊ฒƒ์ด์ฃ .
00:25
But I do. I spend most of my time thinking about little girls,
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ํ•˜์ง€๋งŒ ์ €๋Š” ๋Œ€๋ถ€๋ถ„์˜ ์‹œ๊ฐ„์— ์—ฌ์ž ์•„์ด๋“ค์— ๋Œ€ํ•ด ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
00:28
and I think it's primarily because I have one.
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๊ทธ๊ฒŒ ์ฃผ๋กœ ์ œ๊ฐ€ ๋”ธ์ด ์žˆ์–ด์„œ ๊ทธ๋Ÿฐ๊ฐ€ ๋ด…๋‹ˆ๋‹ค.
00:31
This one's mine, and I think you would really like her.
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์ด ์•„์ด์ธ๋ฐ์š”, ์—ฌ๋Ÿฌ๋ถ„๋„ ์ข‹์•„ํ•˜์‹ค ๊ฒ๋‹ˆ๋‹ค.
00:34
She is smart and funny
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๊ทธ๋…€๋Š” ๋˜‘๋˜‘ํ•˜๊ณ  ์žฌ๋ฏธ์žˆ๊ณ 
00:36
and kind to people and a good friend.
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์‚ฌ๋žŒ๋“ค์—๊ฒŒ ์ฐฉํ•˜๊ณ  ์ข‹์€ ์นœ๊ตฌ์ž…๋‹ˆ๋‹ค.
00:39
But when I talk about my daughter, the word I find myself saying most
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ํ•˜์ง€๋งŒ ์ œ๊ฐ€ ๋”ธ์— ๋Œ€ํ•ด์„œ ๋ง์„ ํ•  ๋•Œ ์ œ๊ฐ€ ๊ฐ€์žฅ ๋งŽ์ด ์‚ฌ์šฉํ•˜๋Š” ๋‹จ์–ด๋Š”
00:44
is "athlete."
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๋ฐ”๋กœ "์šด๋™์„ ์ˆ˜"์ž…๋‹ˆ๋‹ค.
00:46
My kid's athletic.
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์ œ ์•„์ด๋Š” ์šด๋™์„ ์ข‹์•„ํ•ฉ๋‹ˆ๋‹ค.
00:48
She is strong and fast
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๊ทธ๋…€๋Š” ๊ฐ•ํ•˜๊ณ  ๋น ๋ฅด๊ณ 
00:50
and has great balance and good body control.
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๋›ฐ์–ด๋‚œ ๊ท ํ˜•์„ ๊ฐ€์ง€๊ณ  ์žˆ๊ณ  ๋ชธ์„ ํ›Œ๋ฅญํ•˜๊ฒŒ ํ†ต์ œํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
00:54
She is a three-time, back-to-back-to-back state champion
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๊ทธ๋…€๋Š” ์†Œ๋ฆผ๊ถŒ์˜ 3๋…„ ์—ฐ์† ์ฃผ ์ฑ”ํ”ผ์–ธ์ž…๋‹ˆ๋‹ค.
00:57
in Shaolin Kempo.
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00:59
At nine years old, she is already halfway to a black belt.
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9์‚ด์— ๊ทธ๋…€๋Š” ๋ฒŒ์จ ๊ฒ€์€๋ ์˜ ์ ˆ๋ฐ˜์— ์™€์žˆ์Šต๋‹ˆ๋‹ค.
01:02
My daughter is athletic.
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์ œ ๋”ธ์€ ์šด๋™์„ ์ฆ๊น๋‹ˆ๋‹ค.
01:04
Now, when a man who is six feet two and 265 pounds stands in front of you
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ํ‚ค๊ฐ€ ์•ฝ 188cm์ด๊ณ  ๋ชธ๋ฌด๊ฒŒ๊ฐ€ ์•ฝ 120kg์ธ ํ•œ ๋‚จ์ž๊ฐ€ ์—ฌ๋Ÿฌ๋ถ„ ์•ž์— ์„œ์„œ
01:08
and says his daughter is athletic,
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์ž์‹ ์˜ ๋”ธ์ด ์šด๋™์„ ์ˆ˜๋ผ๊ณ  ๋งํ•˜๋ฉด
01:10
you might think that's a reflection of him.
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์—ฌ๋Ÿฌ๋ถ„์€ ๊ทธ ๋”ธ์ด ์•„๋ฒ„์ง€๋ฅผ ๋‹ฎ์€ ๊ฑฐ๋ผ๊ณ  ์ƒ๊ฐํ•˜๊ฒ ์ง€์š”.
01:12
It is not.
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์•„๋‹™๋‹ˆ๋‹ค.
01:14
(Laughter)
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(์›ƒ์Œ)
01:15
My wife in high school was a two-time all-state soccer player
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๊ณ ๋“ฑํ•™๊ต ์‹œ์ ˆ ์ œ ์•„๋‚ด๋Š” ๋‘ ๋ฒˆ ์ฃผ ๋Œ€ํ‘œ ์ถ•๊ตฌ์„ ์ˆ˜
01:18
and a two-time all-state volleyball player,
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๊ทธ๋ฆฌ๊ณ  ๋‘ ๋ฒˆ ์ฃผ ๋Œ€ํ‘œ ๋ฐฐ๊ตฌ์„ ์ˆ˜์˜€์Šต๋‹ˆ๋‹ค.
01:21
and I played "Dungeons and Dragons."
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๊ทธ๋ฆฌ๊ณ  ์ €๋Š” "๋˜์ „์Šค ์•ค๋“œ ๋“œ๋ž˜๊ณค์ฆˆ"๋ฅผ ํ•˜๊ณ  ๋†€์•˜์Šต๋‹ˆ๋‹ค.
01:23
And that is why,
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๊ทธ๋ฆฌ๊ณ  ์ด๋Ÿฌํ•œ ์ด์œ  ๋•Œ๋ฌธ์—
01:25
although my daughter is an athlete,
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๋น„๋ก ์ œ ๋”ธ์ด ์šด๋™์„ ์ˆ˜์ด์ง€๋งŒ
01:27
she's also a huge nerd, which I love.
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๊ทธ๋…€๋Š” ๋˜ํ•œ ์—„์ฒญ๋‚œ ๊ดด์งœ์ด๊ณ  ์ €๋Š” ์ด๋Ÿฐ ๋ฉด์„ ์‚ฌ๋ž‘ํ•ฉ๋‹ˆ๋‹ค.
01:30
She walks around our house in a cloak of flames
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๊ทธ๋…€๋Š” ์ง‘์—์„œ ์ž์‹ ์ด ์ง์ ‘ ๋งŒ๋“ 
01:33
that she made herself.
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๋ถˆ์˜ ๋งํ† ๋ฅผ ๊ฑธ์น˜๊ณ  ๋‹ค๋‹™๋‹ˆ๋‹ค.
01:35
She sits on the Iron Throne --
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๊ทธ๋…€๋Š” ์ฒ ์™•์ขŒ์— ์•‰์Šต๋‹ˆ๋‹ค -
01:37
(Laughter)
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(์›ƒ์Œ)
01:39
even though she has never seen "Game of Thrones,"
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๋‹จ ํ•œ ๋ฒˆ๋„ "์™•์ขŒ์˜ ๊ฒŒ์ž„"์„ ๋ณธ ์ ์ด ์—†์–ด๋„ ๋ง์ž…๋‹ˆ๋‹ค
01:41
primarily because we are not the worst parents who ever lived.
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์ €ํฌ๊ฐ€ ์ตœ์•…์˜ ๋ถ€๋ชจ๋Š” ์•„๋‹ˆ๋ผ์„œ ๊ทธ๋Ÿฐ๊ฐ€ ๋ด…๋‹ˆ๋‹ค.
01:45
But she knows there's someone called the Mother of Dragons,
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๋…€๋Š” ์šฉ๋“ค์˜ ์–ด๋จธ๋‹ˆ๋ผ๋Š” ์‚ฌ๋žŒ์ด ์žˆ๋‹ค๋Š” ๊ฒƒ์„ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค
01:48
and she calls herself that and she loves it.
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๊ทธ๋ฆฌ๊ณ  ์ž์‹ ์„ ๊ทธ๋ ‡๊ฒŒ ๋ถ€๋ฅด๋Š” ๊ฒƒ์„ ๋งค์šฐ ์ข‹์•„ํ•ฉ๋‹ˆ๋‹ค.
01:50
She's a huge comic book fan.
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๊ทธ๋…€๋Š” ๊ต‰์žฅํ•œ ๋งŒํ™”์ฑ… ํŒฌ์ž…๋‹ˆ๋‹ค.
01:52
Right now, her favorite character is Groot.
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์š”์ฆ˜, ๊ฐ€์žฅ ์ข‹์•„ํ•˜๋Š” ์บ๋ฆญํ„ฐ๋Š” ๊ทธ๋ฃจํŠธ์ž…๋‹ˆ๋‹ค.
01:54
She loves Groot.
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๊ทธ๋…€๋Š” ๊ทธ๋ฃจํŠธ๋ฅผ ์‚ฌ๋ž‘ํ•ฉ๋‹ˆ๋‹ค.
01:55
She adores The Incredible Hulk.
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๊ทธ๋…€๋Š” ์ธํฌ๋ ˆ๋”๋ธ” ํ—ํฌ๋ฅผ ์ข‹์•„ํ•ฉ๋‹ˆ๋‹ค.
01:58
But my daughter really at heart,
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ํ•˜์ง€๋งŒ ์ œ ๋”ธ์˜ ๋งˆ์Œ์„ ๊ฐ€์žฅ ์‚ฌ๋กœ์žก์€ ๊ฒƒ์€
02:00
her thing is Star Wars.
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๋ฐ”๋กœ ์Šคํƒ€์›Œ์ฆˆ์ž…๋‹ˆ๋‹ค.
02:03
My kid is a Jedi.
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์ œ ์•„์ด๋Š” ์ œ๋‹ค์ด์ž…๋‹ˆ๋‹ค.
02:05
Although some days she's also a Sith,
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๋น„๋ก ๊ฐ€๋”์”ฉ ๊ทธ๋…€๋Š” ์‹œ์Šค์ด๊ธด ํ•˜์ง€๋งŒ์š”.
02:07
which is a choice that I can respect.
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์ œ๊ฐ€ ์กด์ค‘ํ•  ์ˆ˜ ์žˆ๋Š” ์„ ํƒ์ž…๋‹ˆ๋‹ค.
02:10
(Laughter)
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(์›ƒ์Œ)
02:11
But here's the question that I have to ask.
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ํ•˜์ง€๋งŒ ์—ฌ๊ธฐ์„œ ์ œ๊ฐ€ ํ•ด์•ผ ํ•  ์งˆ๋ฌธ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
02:14
Why is it that when my daughter dresses up,
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์™œ ์ œ ๋”ธ์€ ๋ณ€์žฅ์„ ํ•  ๋•Œ๋งˆ๋‹ค
02:16
whether it's Groot or The Incredible Hulk,
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๊ทธ๊ฒƒ์ด ๊ทธ๋ฃจํŠธ๋‚˜ ์ธ๊ทธ๋ ˆ๋”๋ธ” ํ—ํฌ์ด๋“ ๊ฐ„์—
02:19
whether it's Obi-Wan Kenobi or Darth Maul,
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์•„๋‹ˆ๋ฉด ์˜ค๋น„์™„ ์ผ€๋…ธ๋น„ ๋˜๋Š” ๋‹ค์Šค ๋ฎฌ์ด๋”๋ผ๋„
02:22
why is every character she dresses up as a boy?
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์™œ ๊ทธ๋…€๊ฐ€ ๋ณ€์žฅํ•˜๋Š” ๋ชจ๋“  ์บ๋ฆญํ„ฐ๋Š” ๋‚จ์ž์ธ๊ฐ€์š”?
02:28
And where are all the female superheroes?
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๊ทธ๋ฆฌ๊ณ  ์—ฌ์„ฑ ์Šˆํผํžˆ์–ด๋กœ๋Š” ๋ชจ๋‘ ์–ด๋””์— ์žˆ์Šต๋‹ˆ๊นŒ?
02:30
And that is not actually the question,
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๊ทธ๋ฆฌ๊ณ  ์ด๋Š” ์‚ฌ์‹ค ์งˆ๋ฌธ์ด ์•„๋‹™๋‹ˆ๋‹ค.
02:32
because there's plenty of female superheroes.
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์™œ๋ƒํ•˜๋ฉด ์ถฉ๋ถ„ํžˆ ๋งŽ์€ ์—ฌ์„ฑ ์Šˆํผํžˆ์–ด๋กœ๋“ค์ด ์žˆ์œผ๋‹ˆ๊นŒ์š”.
02:34
My question really is, where is all the female superhero stuff?
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์ง„์งœ ์งˆ๋ฌธ์€ ๋ฐ”๋กœ ์—ฌ์„ฑ ์Šˆํผํžˆ์–ด๋กœ ๋ฌผ๊ฑด๋“ค์ด ์–ด๋””์— ์žˆ์„๊นŒ์š”?
02:38
Where are the costumes? Where are the toys?
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์˜์ƒ๋“ค์€ ์–ด๋””์— ์žˆ์Šต๋‹ˆ๊นŒ? ์žฅ๋‚œ๊ฐ๋“ค์€ ์–ด๋””์— ์žˆ์Šต๋‹ˆ๊นŒ?
02:41
Because every day when my daughter plays when she dresses up,
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์™œ๋ƒํ•˜๋ฉด ์ œ ๋”ธ์€ ๊ทธ๋…€๊ฐ€ ๋ณ€์žฅํ•˜๋Š” ๋‚ ๋งˆ๋‹ค
02:45
she's learning stuff
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์ œ๊ฐ€ ๋ฏธ๋””์–ด ์—ฐ๊ตฌ ๊ต์ˆ˜๋กœ์„œ ์ผํ•˜๋Š” ๊ณณ์—์„œ
๊ตญ๋ฏผ๋“ค์˜ ๊ต์œกํ•™์ด๋ผ๊ณ  ๋ถ€๋ฅด๋Š” ๊ณผ์ •์„ ํ†ตํ•ด
02:48
through a process that, in my own line of work,
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02:50
as a professor of media studies,
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๋ฌด์–ธ๊ฐ€๋ฅผ ๋ฐฐ์šฐ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
02:52
we refer to as public pedagogy.
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02:53
That is, it is how societies are taught ideologies.
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๋‹ค์‹œ ๋งํ•ด์„œ, ์ด๋Š” ์‚ฌํšŒ๊ฐ€ ์ด๋ฐ์˜ฌ๋กœ๊ธฐ๋ฅผ ๋ฐฐ์šฐ๋Š” ๋ฐฉ๋ฒ•์ž…๋‹ˆ๋‹ค.
02:59
It's how you learned what it meant to be a man or a woman,
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์—ฌ๋Ÿฌ๋ถ„์ด ๋‚จ์ž ๋˜๋Š” ์—ฌ์ž๊ฐ€ ๋˜์—ˆ๋‹ค๋Š” ์˜๋ฏธ
03:01
what it meant to behave yourself in public,
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๊ณต๊ณต์žฅ์†Œ์—์„œ ๋ฐ”๋ฅด๊ฒŒ ํ–‰๋™ํ•ด์•ผ ํ•œ๋‹ค๋Š” ๊ฒƒ์˜ ์˜๋ฏธ
03:04
what it meant to be a patriot and have good manners.
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์• ๊ตญ์ž๊ฐ€ ๋œ๋‹ค๋Š” ๊ฒƒ๊ณผ ์˜ˆ์˜๋ฐ”๋ฆ„์˜ ์˜๋ฏธ๋ฅผ ๋ฐฐ์šฐ๋Š” ๊ฒƒ์ด์ฃ .
03:07
It's all the constituent social relations that make us up as a people.
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์ด๋Š” ์šฐ๋ฆฌ๋ฅผ ์‚ฌ๋žŒ์œผ๋กœ ๋งŒ๋“œ๋Š” ์‚ฌํšŒ ๊ด€๊ณ„๋ฅผ ๊ตฌ์„ฑํ•˜๋Š” ๋ชจ๋“  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
03:11
It's, in short, how we learn what we know about other people
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๊ฐ„๋‹จํžˆ ๋งํ•ด, ์šฐ๋ฆฌ๊ฐ€ ๋‹ค๋ฅธ ์‚ฌ๋žŒ๊ณผ ์„ธ์ƒ์— ๋Œ€ํ•ด์„œ ์•„๋Š” ๋ฐฉ๋ฒ•์ž…๋‹ˆ๋‹ค.
03:15
and about the world.
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03:17
But we live in a 100-percent media-saturated society.
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ํ•˜์ง€๋งŒ ์šฐ๋ฆฌ๋Š” 100% ๋ฏธ๋””์–ด ํฌํ™” ์‚ฌํšŒ์—์„œ ์‚ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
03:21
What that means is that every single aspect of your human existence
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์ด๋Š” ๊ธฐ๋ณธ์ ์ธ ๋ชธ์˜ ๊ธฐ๋Šฅ์„ ์ œ์™ธํ•œ
03:25
outside of your basic bodily functions
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์—ฌ๋Ÿฌ๋ถ„์˜ ์ธ๊ฐ„์œผ๋กœ์„œ์˜ ๋ชจ๋“  ์ธก๋ฉด์€
03:27
is in some way touched by media.
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์–ด๋– ํ•œ ๋ฐฉ์‹์œผ๋กœ ๋ฏธ๋””์–ด์˜ ์˜ํ–ฅ์„ ๋ฐ›์•˜๋‹ค๋Š” ๊ฒƒ์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค.
03:29
From the car that you drive to the food that you eat
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์—ฌ๋Ÿฌ๋ถ„์ด ์šด์ „ํ•˜๋Š” ์ฐจ๋ถ€ํ„ฐ ์‹œ์ž‘ํ•ด์„œ ์—ฌ๋Ÿฌ๋ถ„์ด ๋จน๋Š” ์Œ์‹
03:32
to the clothes that you wear
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์—ฌ๋Ÿฌ๋ถ„์ด ์ž…๋Š” ์˜ท
03:33
to the way you construct your relationships
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์—ฌ๋Ÿฌ๋ถ„์ด ์ธ๊ฐ„๊ด€๊ณ„๋ฅผ ๋งบ๋Š” ๋ฐฉ๋ฒ•
03:35
to the very language you use to formulate thought --
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์—ฌ๋Ÿฌ๋ถ„์ด ์ƒ๊ฐ์„ ํ•˜๋Š”๋ฐ ์‚ฌ์šฉํ•˜๋Š” ๋ฐ”๋กœ ๊ทธ ์–ธ์–ด๊นŒ์ง€ --
03:38
all of that is in some way mediated.
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์ด ๋ชจ๋“  ๊ฒƒ์€ ์–ด๋– ํ•œ ๋ฐฉ์‹์œผ๋กœ ๋ฏธ๋””์–ดํ™”๋˜์–ด์žˆ์Šต๋‹ˆ๋‹ค.
03:42
So the answer in our society
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๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ ์‚ฌํšŒ์—์„œ ์šฐ๋ฆฌ๊ฐ€ ์–ด๋–ป๊ฒŒ ๋‹ค๋ฅธ ์‚ฌ๋žŒ๊ณผ ์„ธ์ƒ์— ๋Œ€ํ•ด์„œ ๋ฐฐ์šฐ๋Š”๊ฐ€์— ๋Œ€ํ•œ ๋Œ€๋‹ต์€
03:44
to how do we learn what we know about other people and about the world
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03:47
is largely through media.
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๋Œ€๋ถ€๋ถ„ ๋Œ€์ค‘ ๋งค์ฒด๋ฅผ ํ†ตํ•ด์„œ ์ด๋ฃจ์–ด์ง‘๋‹ˆ๋‹ค.
03:50
Well, there's a wrinkle in that,
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๊ทธ๋Ÿฐ๋ฐ, ์—ฌ๊ธฐ์— ๋ฌธ์ œ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค
03:53
in that our society,
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๋ฐ”๋กœ ์šฐ๋ฆฌ ์‚ฌํšŒ์—์„œ
03:54
media don't simply exist as information distribution technologies and devices.
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๋Œ€์ค‘ ๋งค์ฒด๋Š” ๋‹จ์ˆœํ•˜๊ฒŒ ์ •๋ณด๋ฅผ ๋ถ„๋ฐฐํ•˜๋Š” ๊ธฐ์ˆ ๊ณผ ์žฅ์น˜๋กœ ์ด๋ฃจ์–ด์ง€์ง€ ์•Š์•˜๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
04:00
They also exist as corporate entities.
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๋ฒ•์ธ์‹ค์ฒด๋กœ๋„ ์กด์žฌํ•ฉ๋‹ˆ๋‹ค.
04:03
And when the distribution of information is tied to financial gain,
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๊ทธ๋ฆฌ๊ณ  ์ •๋ณด ๋ถ„๋ฐฐ๊ฐ€ ๊ฒฝ์ œ์ ์ธ ์ด์ต๊ณผ ์ด์–ด์ ธ์žˆ๋‹ค๋ฉด
04:08
there's a problem.
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๋ฌธ์ œ๊ฐ€ ์ƒ๊น๋‹ˆ๋‹ค.
04:11
How big of a problem?
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๋ฌธ์ œ๊ฐ€ ์–ผ๋งˆ๋‚˜ ํฌ๋ƒ๊ณ ์š”?
04:12
Well think about this:
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ํ•œ ๋ฒˆ ์ƒ๊ฐํ•ด๋ณด์„ธ์š”:
04:13
in 1983, 90 percent of American media were owned by 50 companies.
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1983๋…„์—, 90%์˜ ๋ฏธ๊ตญ ๋Œ€์ค‘๋งค์ฒด๋Š” 50๊ฐœ์˜ ๊ธฐ์—…์ด ์†Œ์œ ํ•˜๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
04:20
In any market, 50 companies doing something is a lot of companies.
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์–ด๋–ค ์‹œ์žฅ์—์„œ๋„ 50๊ฐœ์˜ ๊ธฐ์—…์ด ๋ญ”๊ฐ€ ํ•œ๋‹ค๋ฉด ๊ฝค ๋งŽ์€ ๊ธฐ์—…์ž…๋‹ˆ๋‹ค.
04:24
It's a lot of different worldviews.
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๋‹ค์–‘ํ•œ ๋งŽ์€ ์„ธ๊ณ„๊ด€์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
04:26
In 2015, that number has shrunk to six,
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2015๋…„์— ๊ทธ ์ˆซ์ž๋Š” 6์œผ๋กœ ๊ฐ์†Œํ–ˆ์Šต๋‹ˆ๋‹ค.
04:31
six companies.
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6๊ฐœ์˜ ๊ธฐ์—….
04:32
They are NBCUniversal Comcast, AOL Time Warner,
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์ด๋Š” ๋ฐ”๋กœ NBC ์œ ๋‹ˆ๋ฒ„์„ค ์ปด์บ์ŠคํŠธ, AOL ํƒ€์ž„ ์›Œ๋„ˆ
04:36
the Walt Disney Company, News Corp, Viacom and the CBS Corporation.
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์›”ํŠธ ๋””์ฆˆ๋‹ˆ, ๋‰ด์Šค ์ฝ”์–ด, ๋น„์•„์ฝค ๊ทธ๋ฆฌ๊ณ  CBS์ฝ”ํผ๋ ˆ์ด์…˜์ž…๋‹ˆ๋‹ค.
04:42
These six companies produce nine out of every 10 movies you watch,
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์ด 6๊ฐœ์˜ ๊ธฐ์—…๋“ค์€ ์—ฌ๋Ÿฌ๋ถ„์ด ๋ณด๋Š” ์˜ํ™”์˜ ์—ด์˜ ์•„ํ™‰
04:46
nine out of every 10 television shows, nine out of every 10 songs,
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ํ…”๋ ˆ๋น„์ „ ์‡ผ์˜ ์—ด์˜ ์•„ํ™‰, ๋…ธ๋ž˜์˜ ์—ด์˜ ์•„ํ™‰
04:49
nine out of every 10 books.
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์ฑ…์˜ ์—ด์˜ ์•„ํ™‰์„ ๋งŒ๋“ญ๋‹ˆ๋‹ค.
04:51
So my question to you is,
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๊ทธ๋ž˜์„œ ์ œ๊ฐ€ ์—ฌ๋Ÿฌ๋ถ„๊ป˜ ๋“œ๋ฆฌ๋Š” ์งˆ๋ฌธ์€
04:53
if six companies control 90 percent of American media,
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๋งŒ์•ฝ 6๊ฐœ์ด ๊ธฐ์—…์ด ๋ฏธ๊ตญ ๋ฏธ๋””์–ด์˜ 90%๋ฅผ ์ง€๋ฐฐํ•œ๋‹ค๋ฉด
04:57
how much influence do you think they have over what you're allowed to see every day?
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์—ฌ๋Ÿฌ๋ถ„์ด ๋งค์ผ ๋ณด์‹œ๊ฒŒ ๋˜๋Š” ๊ฒƒ์— ์–ผ๋งˆ๋งŒํผ์˜ ์˜ํ–ฅ์„ ํ–‰์‚ฌํ•˜๋Š” ๊ฑธ๊นŒ์š”?
05:03
Because in media studies,
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์™œ๋ƒํ•˜๋ฉด ๋ฏธ๋””์–ด ์—ฐ๊ตฌ์— ๋”ฐ๋ฅด๋ฉด
05:05
we spend a lot of time saying that media can't tell us what to think,
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์šฐ๋ฆฌ๋Š” ๋ฏธ๋””์–ด๊ฐ€ ์šฐ๋ฆฌ์˜ ์ƒ๊ฐ์„ ์ง€๋ฐฐํ•  ์ˆ˜ ์—†๋‹ค๊ณ  ๋งํ•˜๋Š” ๋ฐ ์‹œ๊ฐ„์„ ์“ด๋‹ต๋‹ˆ๋‹ค.
05:08
and they can't; they're terrible at that.
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๊ทธ๋ฆฌ๊ณ  ๋ฏธ๋””์–ด๋Š” ๋ช…๋ นํ•  ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค; ์‹ค๋ ฅ์ด ํ˜•ํŽธ์—†์Šต๋‹ˆ๋‹ค.
05:10
But that's not their job.
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ํ•˜์ง€๋งŒ ๊ทธ๊ฑด ๋ฏธ๋””์–ด์˜ ์ผ์ด ์•„๋‹™๋‹ˆ๋‹ค.
05:12
Media don't tell us what to think.
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๋ฏธ๋””์–ด๋Š” ์šฐ๋ฆฌ์—๊ฒŒ ๋ญ˜ ์ƒ๊ฐํ• ์ง€ ์–˜๊ธฐํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
05:14
Media tell us what to think about.
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๋ฏธ๋””์–ด๋Š” ์šฐ๋ฆฌ์—๊ฒŒ ๋ฌด์—‡์— ๋Œ€ํ•ด์„œ ์ƒ๊ฐํ•  ์ง€ ๋งํ•ฉ๋‹ˆ๋‹ค.
05:17
They control the conversation,
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๋ฏธ๋””์–ด๋Š” ๋Œ€ํ™”๋ฅผ ํ†ต์ œํ•ฉ๋‹ˆ๋‹ค.
05:18
and in controlling the conversation,
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๊ทธ๋ฆฌ๊ณ  ๋Œ€ํ™”๋ฅผ ํ†ต์ œํ•˜๋Š”๋ฐ ์žˆ์–ด์„œ
05:20
they don't have to get you to think what they want you to think.
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์—ฌ๋Ÿฌ๋ถ„์ด ๋ฏธ๋””์–ด๊ฐ€ ์›ํ•˜๋Š” ๋Œ€๋กœ ์ƒ๊ฐํ•˜๊ฒŒ ํ•  ํ•„์š”๊ฐ€ ์—†์Šต๋‹ˆ๋‹ค.
05:23
They'll just get you thinking about the things they want you to think about,
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๊ทธ๋ƒฅ ๋ฏธ๋””์–ด๊ฐ€ ์›ํ•˜๋Š” ๋Œ€๋กœ ์ƒ๊ฐํ•  ์žฌ๋ฃŒ๋ฅผ ์ƒ๊ฐํ•˜๊ฒŒ ํ•  ๊ฒ๋‹ˆ๋‹ค.
๋” ์ค‘์š”ํ•œ ๊ฒƒ์€, ๋ฏธ๋””์–ด๊ฐ€ ์ƒ๊ฐํ•˜์ง€ ์•Š๊ธฐ๋ฅผ ์›ํ•˜๋Š” ๊ฒƒ์„ ์ƒ๊ฐํ•˜์ง€ ์•Š๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
05:27
and more importantly, not thinking about things they don't want you to think about.
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๊ทธ๋“ค์€ ๋Œ€ํ™”๋ฅผ ํ†ต์ œํ•ฉ๋‹ˆ๋‹ค.
05:31
They control the conversation.
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05:33
How does this work in practice?
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์–ด๋–ป๊ฒŒ ์‹ค์ œ๋กœ ๊ฐ€๋Šฅํ•˜๋ƒ๊ณ ์š”?
05:34
Let's just take one of those companies.
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์ด ๊ธฐ์—… ์ค‘์—์„œ ํ•˜๋‚˜๋ฅผ ์˜ˆ๋กœ ๋“ค์–ด๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค.
05:36
We'll do an easy one.
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์‰ฌ์šด ๊ฑธ๋กœ ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.
05:38
Let's talk about the Walt Disney Company for a second.
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๊ทธ๋Ÿผ ์›”ํŠธ ๋””์ฆˆ๋‹ˆ ํšŒ์‚ฌ์— ๋Œ€ํ•ด์„œ ์ž ๊น ์ด์•ผ๊ธฐํ•ด ๋ด…์‹œ๋‹ค.
์ œ๊ฐ€ ํ•ญ์ƒ ์›”ํŠธ ๋””์ฆˆ๋‹ˆ ํšŒ์‚ฌ๋ฅผ ์ง€๋ชฉํ•˜๋Š” ์ด์œ ๋Š” ๋ฐ”๋กœ ์ด๊ฒƒ์ž…๋‹ˆ๋‹ค.
05:40
The reason why I always pick the Walt Disney Company is this.
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์ด ๋ฐฉ ์•ˆ์—์„œ ๋””์ฆˆ๋‹ˆ ์˜ํ™”๋ฅผ ๋‹จ ํ•œ ๋ฒˆ๋„ ๋ณด์ง€ ์•Š์€ ์‚ฌ๋žŒ์ด ์žˆ์Šต๋‹ˆ๊นŒ?
05:43
Is there a single person in this room who has never seen a Disney movie?
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05:46
Look around. Exactly.
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์ฃผ์œ„๋ฅผ ํ•œ ๋ฒˆ ๋‘˜๋Ÿฌ๋ณด์„ธ์š”. ๊ทธ๋ ‡์Šต๋‹ˆ๋‹ค.
05:49
I picked Disney because they have what we call 100 percent penetration
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์ œ๊ฐ€ ๋””์ฆˆ๋‹ˆ๋ฅผ ๋ฝ‘์€ ์ด์œ ๋Š” ์šฐ๋ฆฌ ์‚ฌํšŒ์—์„œ ์†Œ์œ„ ๋ณด๊ธ‰๋ฅ ์ด 100%์ด๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
05:53
in our society.
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05:54
Every single person has been exposed to Disney,
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๋ชจ๋“  ์‚ฌ๋žŒ๋“ค์€ ๋””์ฆˆ๋‹ˆ์— ๋…ธ์ถœ๋œ ์ ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
05:57
so it's an easy one for me to use.
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๊ทธ๋ž˜์„œ ์ œ๊ฐ€ ์‚ฌ์šฉํ•˜๊ธฐ์— ์‰ฝ์ง€์š”.
05:59
Since 1937, Disney has made most of its money selling princesses to girls.
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1937๋…„๋ถ€ํ„ฐ ๋””์ฆˆ๋‹ˆ๋Š” ์—ฌ์ž ์•„์ด๋“ค์—๊ฒŒ ๊ณต์ฃผ๋ฅผ ํŒ”๋ฉด์„œ ๋Œ€๋ถ€๋ถ„์˜ ๋ˆ์„ ๋ฒŒ์—ˆ์Šต๋‹ˆ๋‹ค.
06:04
It's made a huge chunk of its money.
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์ƒ๋‹นํžˆ ๋งŽ์€ ์–‘์˜ ๋ˆ์„ ๋ฒŒ์—ˆ์Šต๋‹ˆ๋‹ค.
06:06
Unless, of course, the princess your daughter is interested in,
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๋ฌผ๋ก , ์—ฌ๋Ÿฌ๋ถ„์˜ ๋”ธ์ด ๊ด€์‹ฌ์„ ๊ฐ€์ง€๊ณ  ์žˆ๋Š” ๊ณต์ฃผ๊ฐ€
06:09
as my daughter is, is this one.
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์ œ ๋”ธ๊ณผ ๊ฐ™์ด ์ด ์‚ฌ๋žŒ์ด ์•„๋‹ˆ๋ผ๋ฉด ๋ง์ž…๋‹ˆ๋‹ค.
06:11
See, in 2012,
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๊ทธ๋Ÿฌ๋‹ˆ๊นŒ, 2012๋…„์—
06:14
Disney purchased LucasFilm for the sum of four billion dollars,
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๋””์ฆˆ๋‹ˆ๋Š” ๋ฃจ์นด์Šคํ•„๋ฆ„์„ 40์–ต ๋‹ฌ๋Ÿฌ์— ์ƒ€์Šต๋‹ˆ๋‹ค.
06:18
and immediately they flooded the Disney stores with Han Solo
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๊ทธ๋ฆฌ๊ณ  ์ˆœ์‹๊ฐ„์— ๋””์ฆˆ๋‹ˆ ์ƒ์ ์€ ํ•œ ์†”๋กœ์™€
06:22
and Obi-Wan Kenobi, with Darth Vader and Luke Skywalker and Yoda
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์˜ค๋น„์™„ ์ผ€๋…ธ๋น„, ๋‹ค์Šค ๋ฒ ์ด๋”, ๋ฃจํฌ ์Šค์นด์ด์›Œ์ปค์™€ ์š”๋‹ค๋กœ ๊ฐ€๋“ ์ฐผ์ง€๋งŒ
06:26
and not Princess Leia.
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๋ ˆ์•„ ๊ณต์ฃผ๋Š” ์—†์—ˆ์Šต๋‹ˆ๋‹ค.
06:27
Why? Because this princess messes up the public pedagogy
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์™œ๋ƒ๊ณ ์š”? ์™œ๋ƒํ•˜๋ฉด ์ด ๊ณต์ฃผ๋Š” ๋‹ค๋ฅธ ๊ณต์ฃผ๋“ค์˜ ๋Œ€์ค‘์ ์ธ ์ด๋ฏธ์ง€๋ฅผ
06:31
for these princesses.
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๋ง์ณ๋†“๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
06:33
So Disney did not put Princess Leia merchandise in the store,
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๊ทธ๋ž˜์„œ ๋””์ฆˆ๋‹ˆ๋Š” ์ƒ์ ์— ๋ ˆ์•„ ๊ณต์ฃผ ์ƒํ’ˆ์„ ๋‘์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค.
06:36
and when people went to Disney and said,
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๊ทธ๋ฆฌ๊ณ  ์‚ฌ๋žŒ๋“ค์ด ๋””์ฆˆ๋‹ˆ์— ๊ฐ€์„œ
06:38
"Hey, where's all the Princess Leia stuff?"
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"์ €๊ธฐ์š”, ๋ ˆ์•„ ๊ณต์ฃผ ๋ฌผ๊ฑด๋“ค์€ ๋‹ค ์–ด๋””์žˆ์–ด์š”?" ๋ผ๊ณ  ๋ฌผ์–ด๋ณด์ž
06:40
Disney said, "We have no intention
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๋””์ฆˆ๋‹ˆ๋Š”, "์ €ํฌ๋Š” ๋ ˆ์•„ ๊ณต์ฃผ ์ƒํ’ˆ์„
06:42
of putting Princess Leia merchandise in the store."
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์ƒ์ ์— ์ถœ์‹œํ•  ๊ณ„ํš์ด ์—†์Šต๋‹ˆ๋‹ค." ๋ผ๊ณ  ๋Œ€๋‹ตํ–ˆ์Šต๋‹ˆ๋‹ค.
06:44
And fans were angry and they took to Twitter
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๊ทธ๋ž˜์„œ ํŒฌ๋“ค์€ ํ™”๊ฐ€ ๋‚˜์„œ ํŠธ์œ„ํ„ฐ์— ํ•ด์‹œํƒœ๊ทธ๋ฅผ ๋‹ฌ๊ณ 
06:46
with the hashtag #WeWantLeia.
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#์šฐ๋ฆฌ๋Š”๋ ˆ์•„๋ฅผ์›ํ•ด์š” ํ–ˆ์Šต๋‹ˆ๋‹ค.
06:49
And Disney said, "Wait, that's not what we meant.
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๊ทธ๋ฆฌ๊ณ  ๋””์ฆˆ๋‹ˆ๋Š” "์ž ๊น๋งŒ์š”, ์šฐ๋ฆฌ๊ฐ€ ๋งํ•œ ์˜๋ฏธ๋Š” ๊ทธ๊ฒƒ์ด ์•„๋‹™๋‹ˆ๋‹ค.
06:51
What we meant was,
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์šฐ๋ฆฌ๊ฐ€ ๋งํ•˜๋ ค๋Š” ๊ฒƒ์€
06:53
we don't have any Princess Leia merchandise yet, but we will."
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์•„์ง ๋ ˆ์•„ ๊ณต์ฃผ ์ƒํ’ˆ์ด ์—†์ง€๋งŒ, ๋‚˜์ค‘์— ์žˆ์„ ์˜ˆ์ •์ด๋ผ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค."๋ผ๊ณ  ํ–ˆ์Šต๋‹ˆ๋‹ค.
06:56
And that was in 2012, and it is 2015,
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์ด๋Š” 2012๋…„์— ์žˆ์—ˆ๋˜ ์ผ์ด๊ณ , ์ง€๊ธˆ์€ 2015๋…„์ž…๋‹ˆ๋‹ค.
07:00
and if you go to the Disney Store, as I recently have,
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๋งŒ์•ฝ ์—ฌ๋Ÿฌ๋ถ„์ด ์ œ๊ฐ€ ์ตœ๊ทผ์— ํ–ˆ๋“ฏ์ด ๋””์ฆˆ๋‹ˆ ์ƒ์ ์— ๊ฐ€์„œ
07:02
and look for Princess Leia merchandise,
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๋ ˆ์•„ ๊ณต์ฃผ ์ƒํ’ˆ์„ ์ฐพ์œผ๋ฉด
07:04
do you know how many Princess Leia items there are in the Disney Store?
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๋””์ฆˆ๋‹ˆ ์ƒ์ ์— ์–ผ๋งˆ๋‚˜ ๋งŽ์€ ๋ ˆ์•„ ๊ณต์ฃผ ๋ฌผ๊ฑด์ด ์žˆ๋Š”์ง€ ์•„์‹ญ๋‹ˆ๊นŒ?
ํ•œ ๊ฐœ๋„ ์—†์Šต๋‹ˆ๋‹ค. ๋””์ฆˆ๋‹ˆ๋Š” ๋ ˆ์•„ ๊ณต์ฃผ๋ฅผ ์ƒ์ ์— ๋“ค์ผ ์˜๋„๊ฐ€ ์—†๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
07:08
Zero, because Disney has no intention of putting Princess Leia in the store.
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07:11
And we shouldn't be surprised because we found out that was their policy
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๊ทธ๋Ÿฌ๋‚˜ ๋†€๋ž„ ์ผ์ด ์•„๋‹Œ ๊ฒŒ ์ด๊ฒƒ์ด ๋””์ฆˆ๋‹ˆ๊ฐ€ ๋งˆ๋ธ”์„ 2009๋…„์—
07:15
when they bought Marvel in 2009
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45์–ต ๋‹ฌ๋Ÿฌ์— ์ƒ€์„ ๋•Œ์˜ ์ •์ฑ…์ด๋ผ๋Š” ๊ฒƒ์„ ์•Œ์•„๋ƒˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
07:19
for the sum of 4.5 billion dollars.
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07:22
Because when you make a lot of money selling princesses to girls,
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์™œ๋ƒํ•˜๋ฉด ์—ฌ๋Ÿฌ๋ถ„์ด ์—ฌ์ž ์•„์ด๋“ค์—๊ฒŒ ๊ณต์ฃผ๋ฅผ ํŒŒ๋Š” ๊ฒƒ์œผ๋กœ ๋งŽ์€ ์ˆ˜์ต์„ ์–ป์œผ๋ฉด
07:25
you also kind of want to make money from boys.
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๋‚จ์ž ์•„์ด๋“ค๋กœ๋ถ€ํ„ฐ ๋ˆ์„ ๋ฒŒ๊ณ  ์‹ถ์€ ๋งˆ์Œ์ด ์ƒ๊ธฐ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
07:27
And so what better to sell boys than superheroes?
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๊ทธ๋ฆฌ๊ณ  ๋‚จ์ž ์•„์ด๋“ค์—๊ฒŒ ํŒ” ์ˆ˜ ์žˆ๋Š” ๊ฒƒ ์ค‘์—์„œ ์Šˆํผํžˆ์–ด๋กœ๋ณด๋‹ค ๋” ์ข‹์€ ๊ฒƒ์ด ์–ด๋”” ์žˆ๊ฒ ์Šต๋‹ˆ๊นŒ?
07:30
So now Disney had access to Captain America and to Thor,
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๊ทธ๋ž˜์„œ ์ง€๊ธˆ ๋””์ฆˆ๋‹ˆ๋Š” ์บกํ‹ด ์•„๋ฉ”๋ฆฌ์นด, ํ† ๋ฅด
07:33
The Incredible Hulk,
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์ธํฌ๋ ˆ๋”๋ธ” ํ—ํฌ์— ๋Œ€ํ•œ ๊ถŒ๋ฆฌ๋ฅผ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค,
07:34
and they had access even
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๊ทธ๋ฆฌ๊ณ  ์‹ฌ์ง€์–ด ์•„๋ฌด๋„ ๋“ค์–ด๋ณด์ง€๋„ ์•Š์€ ์Šˆํผํžˆ์–ด๋กœ ์ง‘๋‹จ์— ๋Œ€ํ•œ ๊ถŒ๋ฆฌ๋„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
07:37
to a group of superheroes no one had ever even heard of.
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07:40
That's how good Marvel was at selling superheroes.
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์ด๋ ‡๊ฒŒ ๋งˆ๋ธ”์ด ์–ผ๋งˆ๋‚˜ ์Šˆํผํžˆ์–ด๋กœ๋ฅผ ์ž˜ ํŒ๋งคํ•˜๋Š”๊ฐ€ ์•Œ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
07:43
Last year, they released a film called "Guardians of the Galaxy."
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์ž‘๋…„์—, "๊ฐ€๋””์–ธ์ฆˆ ์˜ค๋ธŒ ๊ฐค๋Ÿญ์‹œ"๋ผ๋Š” ์˜ํ™”๊ฐ€ ๊ฐœ๋ด‰๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
07:46
It's a film that absolutely should not work.
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์ ˆ๋Œ€๋กœ ํฅํ–‰ํ•˜์ง€ ๋ชปํ•  ์˜ํ™”์˜€์Šต๋‹ˆ๋‹ค.
07:49
Nobody knew who they were except for comic book nerds like me.
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์ €์™€ ๊ฐ™์€ ๋งŒํ™”์ฑ… ๊ด‘์„ ์ œ์™ธํ•˜๊ณ ์„œ๋Š” ์•„๋ฌด๋„ ๊ทธ๋“ค์ด ๋ˆ„๊ตฐ์ง€ ๋ชฐ๋ž์Šต๋‹ˆ๋‹ค.
07:53
One of the characters is a talking tree.
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์บ๋ฆญํ„ฐ ์ค‘ ํ•˜๋‚˜๋Š” ๋งํ•˜๋Š” ๋‚˜๋ฌด์˜€์Šต๋‹ˆ๋‹ค.
07:56
One of the characters is an anthropomorphic raccoon.
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์บ๋ฆญํ„ฐ ์ค‘ ํ•˜๋‚˜๋Š” ์˜์ธํ™”๋œ ๋„ˆ๊ตฌ๋ฆฌ์˜€์Šต๋‹ˆ๋‹ค.
07:58
It should not work.
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ํฅํ–‰ํ•˜์ง€ ์•Š์„ ๊ฒƒ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
07:59
And they made a killing off of "Guardians of the Galaxy."
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๊ทธ๋ฆฌ๊ณ  ๋””์ฆˆ๋‹ˆ๋Š” "๊ฐ€๋””์–ธ์ฆˆ ์˜ค๋ธŒ ๊ฐค๋Ÿญ์‹œ"๋กœ ํฐ ๋ˆ์„ ๋ฒŒ์—ˆ์Šต๋‹ˆ๋‹ค.
08:03
This character here in the middle, her name is Gamora.
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๊ฐ€์šด๋ฐ์— ์žˆ๋Š” ์ด ์บ๋ฆญํ„ฐ ๊ทธ๋…€์˜ ์ด๋ฆ„์€ ๊ฐ€๋ชจ๋ผ์ž…๋‹ˆ๋‹ค.
08:05
She's played by Zoe Saldana,
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์กฐ ์ƒ๋‹ค๋‚˜๊ฐ€ ์—ฐ๊ธฐํ–ˆ์Šต๋‹ˆ๋‹ค
08:07
and she is strong and smart and fast and fights like a ninja,
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๊ทธ๋…€๋Š” ๊ฐ•ํ•˜๊ณ  ๋˜‘๋˜‘ํ•˜๊ณ  ๋น ๋ฅด๊ณ  ๋‹Œ์ž์ฒ˜๋Ÿผ ์‹ธ์›๋‹ˆ๋‹ค.
08:11
and she is played by a beautiful black woman,
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๊ทธ๋ฆฌ๊ณ  ์•„๋ฆ„๋‹ค์šด ํ‘์ธ ์—ฌ์„ฑ์ด ์—ฐ๊ธฐํ–ˆ์Šต๋‹ˆ๋‹ค.
08:13
and my daughter fell in love with her.
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๊ทธ๋ฆฌ๊ณ  ์ œ ๋”ธ์€ ๊ทธ๋…€์™€ ์‚ฌ๋ž‘์— ๋น ์กŒ์Šต๋‹ˆ๋‹ค.
08:15
So like any good nerd dad, I went to buy my daughter Gamora stuff,
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๊ทธ๋ž˜์„œ ๋‹ค๋ฅธ ์ข‹์€ ๊ดด์งœ ์•„๋น ์ฒ˜๋Ÿผ ๋”ธ์—๊ฒŒ ๊ฐ€๋ชจ๋ผ ๋ฌผ๊ฑด๋“ค์„ ์‚ฌ์ฃผ๋ ค๊ณ  ํ–ˆ์Šต๋‹ˆ๋‹ค.
08:19
and when I got to the store, I learned a very interesting thing.
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๊ทธ๋ฆฌ๊ณ  ์ œ๊ฐ€ ์ƒ์ ์— ๊ฐ”์„ ๋•Œ, ์ €๋Š” ๋งค์šฐ ํฅ๋ฏธ๋กœ์šด ์‚ฌ์‹ค์„ ์•Œ๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
08:23
If I wanted to buy her a Gamora backpack,
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๋งŒ์•ฝ ์ œ๊ฐ€ ๋”ธ์—๊ฒŒ ๊ฐ€๋ชจ๋ผ ๊ฐ€๋ฐฉ์„ ์‚ฌ์ฃผ๋ ค๊ณ  ํ–ˆ์„ ๋•Œ
08:25
well, Gamora's not on it.
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์Œ, ๊ฐ€๋ชจ๋ผ๊ฐ€ ๊ฑฐ๊ธฐ์— ์—†์—ˆ์Šต๋‹ˆ๋‹ค.
08:28
They probably should have marketed this as "some" of the Guardians of the Galaxy.
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๋””์ฆˆ๋‹ˆ๋Š” ์ด ๋ฌผ๊ฑด์„ ๊ฐ€๋””์–ธ์ฆˆ ์˜ค๋ธŒ ๊ฐค๋Ÿญ์‹œ์˜ "์ผ๋ถ€๋ถ„"์ด๋ผ๊ณ  ๊ด‘๊ณ ํ•ด์•ผ ํ–ˆ์Šต๋‹ˆ๋‹ค.
08:32
(Laughter)
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(์›ƒ์Œ)
08:34
And if I wanted to buy her a lunchbox, she wasn't on it,
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์ œ๊ฐ€ ๋„์‹œ๋ฝํ†ต์„ ์‚ฌ์ฃผ๋ ค๊ณ  ํ–ˆ์„ ๋•Œ ๊ทธ๋…€๋Š” ์—†์—ˆ์Šต๋‹ˆ๋‹ค.
08:37
and if I wanted to buy her a t-shirt,
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๊ทธ๋ฆฌ๊ณ  ์ œ๊ฐ€ ํ‹ฐ์…”์ธ ๋ฅผ ์‚ฌ์ฃผ๋ ค๊ณ  ํ–ˆ์„ ๋•Œ
08:39
she wasn't on it.
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๊ทธ๋…€๋Š” ์—†์—ˆ์Šต๋‹ˆ๋‹ค.
08:40
And as a matter of fact,
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๊ทธ๋ฆฌ๊ณ  ์‚ฌ์‹ค์ƒ
08:42
if I went to the store, as I did,
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๋งŒ์•ฝ ์ œ๊ฐ€ ์ƒ์ ์— ๊ฐ€์„œ, ์ œ๊ฐ€ ๊ทธ๋žฌ๋“ฏ์ด
08:44
and looked at the display,
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์ง„์—ด์žฅ์„ ๋ณด์•˜๋‹ค๋ฉด
08:46
you would find a small picture of Gamora right here,
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๋งค์šฐ ์ž‘์€ ๊ฐ€๋ชจ๋ผ ์‚ฌ์ง„์„ ๋ฐ”๋กœ ์—ฌ๊ธฐ์—์„œ ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
08:49
but if you look at any of the actual merchandise on that shelf,
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ํ•˜์ง€๋งŒ ๊ทธ ์ง„์—ด๋Œ€์— ์žˆ๋Š” ์‹ค์ œ ์ƒํ’ˆ๋“ค ์ค‘ ์•„๋ฌด๊ฑฐ๋‚˜ ๋ด๋„
08:52
Gamora is not on any of it.
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๊ฐ€๋ชจ๋ผ๋Š” ์—†์—ˆ์Šต๋‹ˆ๋‹ค.
08:55
Now, I could have taken to Twitter with the hashtag #WheresGamora,
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์ž, ์ €๋Š” ์ „์„ธ๊ณ„ ์ˆ˜๋ฐฑ๋งŒ์˜ ํŒฌ๋“ค์ด ํ–ˆ๋˜ ๊ฒƒ์ฒ˜๋Ÿผ
08:59
like millions of fans did across the world,
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ํŠธ์œ„ํ„ฐ๋กœ ๊ฐ€์„œ #๊ฐ€๋ชจ๋ผ๋Š”์–ด๋”” ์žˆ์–ด์š”๋ฅผ ํ•  ์ˆ˜๋„ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
09:02
but the truth was I wasn't even really that surprised,
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ํ•˜์ง€๋งŒ ์‚ฌ์‹ค์€ ์ €๋Š” ๊ทธ๋‹ค์ง€ ๋†€๋ž์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค.
09:06
because I was there when Disney had released "The Avengers."
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์ €๋Š” ๋””์ฆˆ๋‹ˆ๊ฐ€ "์–ด๋ฒค์ ธ์Šค"๋ฅผ ๊ฐœ๋ด‰ํ–ˆ์„ ๋•Œ ๊ทธ ์ž๋ฆฌ์— ์žˆ์—ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
09:10
And just this year, we got a new Avengers movie, the "Age of Ultron,"
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๊ทธ๋ฆฌ๊ณ  ์˜ฌํ•ด, ์ƒˆ ์–ด๋ฒค์ ธ์Šค ์˜ํ™” "์—์ด์ง€ ์˜ค๋ธŒ ์šธํŠธ๋ก "์ด ๊ฐœ๋ด‰๋์Šต๋‹ˆ๋‹ค.
09:13
and we were very excited,
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๊ทธ๋ฆฌ๊ณ  ๋งค์šฐ ํฅ๋ถ„ํ•˜์˜€์Šต๋‹ˆ๋‹ค
09:15
because there was not one but two female superheroes,
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์—ฌ์„ฑ ์Šˆํผํžˆ์–ด๋กœ๊ฐ€ ํ•œ ๋ช…์ด ์•„๋‹Œ ๋‘ ๋ช…์˜ ์žˆ์—ˆ์œผ๋‹ˆ๊นŒ์š”.
09:17
Scarlet Witch and Black Widow.
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์Šค์นผ๋ › ์œ„์น˜์™€ ๋ธ”๋ž™ ์œ„๋„์šฐ.
09:19
And we were very excited.
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๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๋Š” ๋งค์šฐ ํฅ๋ถ„ํ•˜์˜€์Šต๋‹ˆ๋‹ค.
09:20
But here's the real thing about this.
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ํ•˜์ง€๋งŒ ์ด์— ๋Œ€ํ•œ ํ˜„์‹ค์„ ์ด๋ ‡์Šต๋‹ˆ๋‹ค.
09:23
Even though Scarlett Johansson,
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๋ฏธ๊ตญ์—์„œ ๊ฐ€์žฅ ์ธ๊ธฐ ๋งŽ์€ ์—ฌ๋ฐฐ์šฐ์ธ ์Šค์นผ๋ › ์š”ํ•œ์Šจ์ด
09:24
who is one of the most popular actresses in America, plays Black Widow,
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๋ธ”๋ž™ ์œ„๋„์šฐ๋ฅผ ์—ฐ๊ธฐํ•˜๊ณ 
09:28
and Black Widow is the star
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๋ธ”๋ž™ ์œ„๋„์šฐ๊ฐ€ ํ•œ ๊ฐœ๋„, ๋‘ ๊ฐœ๋„ ์•„๋‹Œ
09:29
of not one, not two, but five different Marvel movies,
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๋‹ค์„ฏ ๊ฐœ์˜ ๋งˆ๋ธ” ์˜ํ™”์˜ ์ฃผ์—ฐ์ž„์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ 
09:34
there is not a single piece of Black Widow merchandise available.
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์‚ด ์ˆ˜ ์žˆ๋Š” ๋ธ”๋ž™ ์œ„๋„์šฐ ์ƒํ’ˆ์ด ๋‹จ ํ•˜๋‚˜๋„ ์กด์žฌํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
09:39
Not one.
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๋‹จ ํ•˜๋‚˜๋„์š”.
09:40
And if you go to the Disney store and look for a Black Widow costume,
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๋งŒ์•ฝ ๋””์ฆˆ๋‹ˆ ์ƒ์ ์— ๋“ค์–ด๊ฐ€์„œ ๋ธ”๋ž™ ์œ„๋„์šฐ ์˜์ƒ์„ ์ฐพ๋Š”๋‹ค๋ฉด
09:44
what you will find, is you will find Captain America and The Incredible Hulk.
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์•„๋งˆ ์žˆ๋Š” ๊ฒƒ์€ ์บกํ‹ด ์•„๋ฉ”๋ฆฌ์นด์™€ ์ธํฌ๋ ˆ๋”๋ธ” ํ—ํฌ์ผ ๊ฒ๋‹ˆ๋‹ค.
09:47
You will find Iron Man and Thor.
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์•„์ด์–ธ๋งจ๊ณผ ํ† ๋ฅด๋ฅผ ์ฐพ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
09:49
You will even find War Machine,
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์‹ฌ์ง€์–ด ์˜ํ™”์— ๊ทธ๋ฆฌ ์˜ค๋žซ๋™์•ˆ ์ถœ์—ฐํ•˜์ง€ ์•Š์€
09:50
who isn't even really in the movie that long.
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์›Œ ๋จธ์‹ ๋„ ์ฐพ์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
09:53
Who you will not find is Black Widow.
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์ฐพ์ง€ ๋ชปํ•˜๋Š” ๊ฒƒ์€ ๋ธ”๋ž™ ์œ„๋„์šฐ์ž…๋‹ˆ๋‹ค.
09:56
And I could have gone to Twitter with the hashtag, as many people did,
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๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด ๊ทธ๋žฌ๋“ฏ์ด ํŠธ์œ„ํ„ฐ์— ํ•ด์‹œํƒœ๊ทธ๋กœ ํ•ญ์˜ํ•  ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
09:59
# WheresNatasha.
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#๋‚˜ํƒธ์ƒค๋Š”์–ด๋””์žˆ์–ด์š”.
10:01
But I'm tired of doing that.
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ํ•˜์ง€๋งŒ ์ €๋Š” ์ด๋Ÿฐ ์ผ์ด ์ง€๊ฒน์Šต๋‹ˆ๋‹ค.
10:03
I'm tired of having to do that.
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์ €๋Š” ์ด๋Ÿฐ ์ผ์„ ํ•ด์•ผ ํ•œ๋‹ค๋Š” ๊ฒƒ์ด ์ง€๊ฒน์Šต๋‹ˆ๋‹ค.
10:05
All over the country right now,
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ํ˜„์žฌ ์ „๊ตญ์—์„œ ์•„์ด๋“ค์€
10:07
there are kids playing with the Cycle Blast Quinjet play set,
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์บกํ‹ด์•„๋ฉ”๋ฆฌ์นด๊ฐ€ ์˜คํ† ๋ฐ”์ด๋ฅผ ํƒ€๊ณ  ์›€์ง์ด๋Š” ์ œํŠธ์—์„œ ๋น ์ ธ๋‚˜์˜ค๋Š”
10:10
where Captain America rides a motorcycle out of a moving jet
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์‹ธ์ดํด ๋ธ”๋ผ์ŠคํŠธ ํ€ธ์ œํŠธ ๋†€์ด ์„ธํŠธ๋ฅผ ๊ฐ€์ง€๊ณ  ๋…ธ๋Š”๋ฐ
10:14
and it's really awesome.
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์ •๋ง๋กœ ๊ต‰์žฅํ•ฉ๋‹ˆ๋‹ค.
10:16
You know how awesome it is?
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์–ผ๋งˆ๋‚˜ ๊ต‰์žฅํ•œ์ง€ ์•„์‹ญ๋‹ˆ๊นŒ?
10:17
So awesome that when it happened in the movie,
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๋„ˆ๋ฌด ๊ต‰์žฅํ•ด์„œ ์˜ํ™”๋ฅผ ์ฐ์—ˆ์„ ๋•Œ
10:20
it was Black Widow that did it.
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๋ธ”๋ž™ ์œ„๋„์šฐ๊ฐ€ ๊ทธ ์žฅ๋ฉด์„ ์—ฐ๊ธฐํ–ˆ์Šต๋‹ˆ๋‹ค.
10:22
Not only has she been erased,
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๊ทธ๋…€๋Š” ์‚ญ์ œ๋์„ ๋ฟ๋งŒ์ด ์•„๋‹ˆ๋ผ
10:26
but she has been replaced with a male figure.
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๋‚จ์ž๋กœ ๋Œ€์ฒด๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
10:31
And so what is this teaching us?
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๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์ด ์ฃผ๋Š” ๊ตํ›ˆ์ด ๋ฌด์—‡์ž…๋‹ˆ๊นŒ?
10:34
I mean, over the next five years,
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์ œ ๋ง์€, ์•ž์œผ๋กœ 5๋…„ ๋™์•ˆ
10:36
Disney and Warner Bros. and a bunch of movie studios
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๋””์ฆˆ๋‹ˆ์™€ ์›Œ๋„ˆ๋ธŒ๋ผ๋”์Šค ๊ทธ๋ฆฌ๊ณ  ๋‹ค๋ฅธ ์˜ํ™” ์ŠคํŠœ๋””์˜ค์—์„œ๋Š”
10:40
are going to release over 30 feature-length films
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๋งŒํ™”์ฑ… ์บ๋ฆญํ„ฐ๋ฅผ ๋‹ค๋ฃฌ
10:43
with comic book characters,
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30ํŽธ์ด ๋„˜๋Š” ์žฅํŽธ ์˜ํ™”๋ฅผ ๊ฐœ๋ด‰ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค
10:45
and of those 30 feature-length films,
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๊ทธ๋ฆฌ๊ณ  ์ด 30ํŽธ์˜ ์žฅํŽธ ์˜ํ™”๋“ค ์ค‘
10:47
exactly two of them will have female solo leads.
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์ •ํ™•ํžˆ ๋‘ ํŽธ๋งŒ์ด ์—ฌ์„ฑ ๋‹จ๋… ์ฃผ์ธ๊ณต์ธ ์˜ํ™”์ž…๋‹ˆ๋‹ค.
10:52
Two.
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๋‘ ํŽธ์ด์š”.
10:53
Now, there will be females in the rest of these movies,
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๋‚˜๋จธ์ง€ ์˜ํ™”์—์„œ๋„ ์—ฌ์„ฑ๋“ค์ด ์žˆ์„ ๊ฒ๋‹ˆ๋‹ค.
10:56
but they will be sidekicks, they will be love interests,
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ํ•˜์ง€๋งŒ ์กฐ์—ฐ์ด๊ณ  ์‚ฌ๋ž‘ ์ƒ๋Œ€์ผ ๊ฒƒ์ด๊ณ 
10:59
they will be members of teams.
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ํŒ€ ๋ฉค๋ฒ„์ผ ๊ฒ๋‹ˆ๋‹ค.
11:00
They will not be the main character.
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์ฃผ์ธ๊ณต์€ ์•„๋‹ ๊ฒ๋‹ˆ๋‹ค.
11:02
And if what we learn, what we know
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๋งŒ์•ฝ ์šฐ๋ฆฌ๊ฐ€ ๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค๊ณผ ์„ธ์ƒ์— ๋Œ€ํ•ด์„œ ์•„๋Š” ๊ฒƒ์„
11:04
about other people and about the world we learn through media,
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๋ฏธ๋””์–ด๋ฅผ ํ†ตํ•ด์„œ ๋ฐฐ์šด๋‹ค๋ฉด
11:08
then these companies are teaching my daughter that even if she is strong
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๊ทธ๋Ÿฌ๋ฉด ์ด ํšŒ์‚ฌ๋“ค์€ ์ œ ๋”ธ์—๊ฒŒ ๊ทธ๋…€๊ฐ€ ๊ฐ•ํ•˜๊ณ 
11:11
and smart and fast and fights like a ninja,
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๋˜‘๋˜‘ํ•˜๊ณ  ๋น ๋ฅด๊ณ  ๊ทธ๋ฆฌ๊ณ  ๋‹Œ์ž์ฒ˜๋Ÿผ ์‹ธ์›Œ๋„
11:14
all four of which are true of her,
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๊ทธ๋ฆฌ๊ณ  ์ด ๋„ค ๊ฐ€์ง€ ๋ชจ๋‘ ํ•ด๋‹น๋ฉ๋‹ˆ๋‹ค.
11:17
it doesn't matter.
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์ƒ๊ด€์—†๋‹ค๋Š” ๊ฒƒ์„ ๊ฐ€๋ฅด์น˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
11:19
She will either be ignored like Gamora
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๊ฐ€๋ชจ๋ผ์ฒ˜๋Ÿผ ๋ฌด์‹œ๋˜๊ฑฐ๋‚˜
11:22
or erased and replaced with a boy
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์•„๋‹ˆ๋ฉด ๋ธ”๋ž™ ์œ„๋„์šฐ์ฒ˜๋Ÿผ ์‚ญ์ œ๋˜์–ด ๋‚จ์ž ์•„์ด๋กœ ๋Œ€์ฒด๋  ๊ฒ๋‹ˆ๋‹ค.
11:24
like Black Widow.
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11:26
And it's not fair.
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๋ถˆ๊ณตํ‰ํ•ฉ๋‹ˆ๋‹ค.
11:28
It's not fair to her and it's not fair to your sons and daughters either.
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์ œ ๋”ธ์—๊ฒŒ ๋ถˆ๊ณตํ‰ํ•˜๊ณ  ์—ฌ๋Ÿฌ๋ถ„์˜ ์•„๋“ค, ๋”ธ์—๊ฒŒ๋„ ๋ถˆ๊ณตํ‰ํ•ฉ๋‹ˆ๋‹ค.
11:32
But here's the thing:
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ํ•˜์ง€๋งŒ ์—ฌ๊ธฐ ํ•œ ๊ฐ€์ง€ ์‚ฌ์‹ค์ด ์žˆ์Šต๋‹ˆ๋‹ค:
11:33
I'm raising a little girl, and she has a little tomboy in her,
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์ €๋Š” ์—ฌ์ž ์•„์ด๋ฅผ ํ‚ค์šฐ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค ๊ทธ๋ฆฌ๊ณ  ๋ง๊ด„๋Ÿ‰์ด ๊ธฐ์งˆ์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
11:37
which by the way is a terrible thing to call a girl.
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์ฐธ๊ณ ๋กœ ์ด ๋ง์€ ์—ฌ์ž ์•„์ด๋ฅผ ๋ถ€๋ฅด๊ธฐ์—๋Š” ๋”์ฐํ•œ ๋ง์ž…๋‹ˆ๋‹ค.
11:39
What that basically is saying is, those traits that define you,
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์ด ๋ง์ด ์˜๋ฏธํ•˜๋Š” ๊ฒƒ์€ ์—ฌ๋Ÿฌ๋ถ„์„ ์ •์˜ํ•˜๋Š” ๊ทธ ํŠน์ง•๋“ค์€
11:43
they're not really yours,
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์‚ฌ์‹ค์€ ์ •๋ง ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ฒƒ์ด ์•„๋‹™๋‹ˆ๋‹ค.
11:44
they're just on loan to you for a little while from boys.
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๋‚จ์ž ์•„์ด๋“ค๋กœ๋ถ€ํ„ฐ ์ž ๊น ๋นŒ๋ ค์˜จ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
11:47
But do you know how much grief she's going to take in her life
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ํ•˜์ง€๋งŒ ์ œ ๋”ธ์ด ์‚ด์•„๊ฐ€๋ฉด์„œ ๋ง๊ด„๋Ÿ‰์ด ๊ธฐ์งˆ์„ ๊ฐ€์กŒ๊ธฐ ๋•Œ๋ฌธ์—
11:50
for having a little tomboy in her?
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์–ผ๋งˆ๋‚˜ ๋งŽ์ด ์Šฌํผํ•  ์ง€ ์•„์‹ญ๋‹ˆ๊นŒ?
11:53
Zero. None.
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์ „ํ˜€ ์Šฌํผํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
11:55
People will think it's cute.
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์‚ฌ๋žŒ๋“ค์€ ๊ท€์—ฝ๋‹ค๊ณ  ์ƒ๊ฐํ•  ๊ฒ๋‹ˆ๋‹ค.
11:56
They'll call her feisty, because in our society,
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ํ˜ˆ๊ธฐ์™•์„ฑํ•˜๋‹ค๊ณ  ๋ถ€๋ฅผ ๊ฒ๋‹ˆ๋‹ค.
์šฐ๋ฆฌ ์‚ฌํšŒ์—์„œ ์—ฌ์ž ์•„์ด๋“ค์—๊ฒŒ ๋‚จ์ž๋‹ค์šด ํŠน์„ฑ์„ ๋ถ€์—ฌํ•œ๋‹ค๋Š” ๊ฒƒ์€
11:59
adding so-called male traits to girls
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12:01
is seen as an upgrade, seen as a bonus.
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์—…๊ทธ๋ ˆ์ด๋“œ๋ผ๊ณ , ๋ณด๋„ˆ์Šค๋ผ๊ณ  ์ƒ๊ฐํ•˜๋‹ˆ๊นŒ์š”.
12:05
I'm not raising a little boy, like Mike.
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์ €๋Š” ๋งˆ์ดํฌ๊ฐ™์€ ๋‚จ์ž ์•„์ด๋ฅผ ํ‚ค์šฐ๋Š” ๊ฒƒ์ด ์•„๋‹™๋‹ˆ๋‹ค.
12:08
Mike is a little boy in Florida. He's 11 years old,
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๋งˆ์ดํฌ๋Š” ํ”Œ๋กœ๋ฆฌ๋‹ค์— ์‚ฌ๋Š” 11์‚ด ์ž‘์€ ๋‚จ์ž ์•„์ด์ž…๋‹ˆ๋‹ค.
12:11
and the thing that he loves most in the world
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๊ทธ๋ฆฌ๊ณ  ์„ธ์ƒ์—์„œ ๊ฐ€์žฅ ์‚ฌ๋ž‘ํ•˜๋Š” ๊ฒƒ์€
12:13
is a show called "My Little Pony: Friendship is Magic,"
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๋ฏธ๊ตญ ์ „๊ตญ์˜ ์ˆ˜๋ฐฑ๋งŒ ๋ช…์˜ ๋‹ค๋ฅธ ์•„์ด๋“ค๊ณผ ๊ฐ™์ด
12:16
like millions of other children across America.
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"๋งˆ์ด ๋ฆฌํ‹€ ํฌ๋‹ˆ: ์šฐ์ •์€ ๋งˆ๋ฒ•"์ด๋ผ๋Š” ํ”„๋กœ๊ทธ๋žจ์ž…๋‹ˆ๋‹ค.
12:19
Now, the show is marketed to girls ages five to nine,
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์ž, ์ด ํ”„๋กœ๊ทธ๋žจ์€ 5์‚ด๋ถ€ํ„ฐ 9์‚ด๊นŒ์ง€์˜ ์—ฌ์ž ์•„์ด๋“ค์„ ๋Œ€์ƒ์œผ๋กœ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
12:23
but there are millions of boys
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ํ•˜์ง€๋งŒ "๋งˆ์ด ๋ฆฌํ‹€ ํฌ๋‹ˆ: ์šฐ์ •์€ ๋งˆ๋ฒ•"์„ ์ข‹์•„ํ•˜๋Š”
12:25
and grown men
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์ˆ˜๋ฐฑ๋งŒ ๋ช…์˜ ๋‚จ์ž ์•„์ด๋“ค๊ณผ
12:27
who enjoy "My Little Pony: Friendship is Magic."
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์„ฑ์ธ ๋‚จ์„ฑ๋“ค์ด ์žˆ์Šต๋‹ˆ๋‹ค.
12:29
They have a club.
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๋ชจ์ž„์ด ์žˆ์Šต๋‹ˆ๋‹ค.
12:30
They call themselves Bronies,
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์ž์‹  ์Šค์Šค๋กœ๋ฅผ ๋ธŒ๋กœ๋‹ˆ์Šค๋ผ๊ณ  ๋ถ€๋ฆ…๋‹ˆ๋‹ค.
12:32
pony bros, guys who like ponies.
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ํฌ๋‹ˆ ๋ธŒ๋กœ์Šค, ํฌ๋‹ˆ๋ฅผ ์ข‹์•„ํ•˜๋Š” ๋‚จ์ž๋“ค.
12:36
I happen to be one of them.
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์ €๋Š” ๊ทธ๋“ค ์ค‘ ํ•œ ๋ช…์ด๋„ค์š”.
12:37
And what are Mike and myself
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๊ทธ๋ฆฌ๊ณ  ๋งˆ์ดํฌ์™€ ์ €์™€
12:41
and millions of other boys and men learning in this feminine,
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์ˆ˜๋ฐฑ๋งŒ ๋ช…์˜ ๋‹ค๋ฅธ ๋‚จ์ž ์•„์ด๋“ค๊ณผ ์„ฑ์ธ ๋‚จ์„ฑ๋“ค์ด "๋งˆ์ด ๋ฆฌํ‹€ ํฌ๋‹ˆ"๋ผ๋Š” ์—ฌ์„ฑ์Šค๋Ÿฌ์šด
12:44
sissified world of "My Little Pony?"
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๊ณ„์ง‘์• ๊ฐ™์€ ์„ธ๊ณ„์—์„œ ๋ฐฐ์šฐ๋Š” ๊ฒƒ์ด ๋ฌด์—‡์ผ๊นŒ์š”?
12:47
Well, they're learning to study hard and to work hard and to party hard
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๊ณต๋ถ€๋„ ์—ด์‹ฌํžˆ, ๋†€๊ธฐ๋„ ์—ด์‹ฌํžˆ, ์ผ๋„ ์—ด์‹ฌํžˆ ํ•˜๊ณ 
12:52
and to look good and to feel good
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์ž˜์ƒ๊ฒจ ๋ณด์ด๊ณ  ๊ธฐ๋ถ„์ด ์ข‹๊ณ 
12:54
and to do good,
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๊ทธ๋ฆฌ๊ณ  ์„ ํ–‰์„ ๋ฐฐํ‘ธ๋Š” ๊ฒƒ์„ ๋ฐฐ์›๋‹ˆ๋‹ค,
12:55
and heaven preserve us from teaching these wussified concepts to boys.
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๊ทธ๋ฆฌ๊ณ  ์ด๋Ÿฐ ์ฐŒ์งˆ์ด๊ฐ™์€ ๊ฐœ๋…์„ ๋‚จ์ž ์•„์ด๋“ค์—๊ฒŒ ๊ฐ€๋ฅด์น˜๋Š” ๊ฒƒ์„ ๋ง‰๊ณ  ์žˆ์ฃ .
13:00
So the other kids in his neighborhood pick on Mike and they beat him up
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๊ทธ๋ž˜์„œ ๋™๋„ค ์•„์ด๋“ค์€ ๋งˆ์ดํฌ๋ฅผ ๋”ฐ๋Œ๋ฆฌ๊ณ  ๋•Œ๋ฆฌ๊ณ  ๋†€๋ฆฝ๋‹ˆ๋‹ค.
13:04
and they make fun of him,
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13:06
and at 11 years old, Mike goes home,
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๊ทธ๋ฆฌ๊ณ  11์‚ด์— ๋งˆ์ดํฌ๋Š” ์ง‘์— ๊ฐ€์„œ
13:08
finds a belt, wraps it around his neck,
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๋ฒจํŠธ๋ฅผ ์ฐพ์•„์„œ ๋ชฉ์— ๋‘˜๋Ÿฌ๋งค๊ณ 
13:10
and hangs himself from the top bunk of his bed.
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์ž์‹ ์˜ ์นจ๋Œ€ ์œ—์ธต์—์„œ ์Šค์Šค๋กœ ๋ชฉ์„ ๋งค์—ˆ์Šต๋‹ˆ๋‹ค.
13:13
Because we have developed a society
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์™œ๋ƒํ•˜๋ฉด ์šฐ๋ฆฌ๋Š” ์—ฌ์ž ์•„์ด๋“ค์„ ์œ„ํ•œ ๊ฒƒ์„ ์ข‹์•„ํ•˜๋Š” ๊ฒƒ์ฒ˜๋Ÿผ ๋ณด์ด๋Š” ๊ฒƒ๋ณด๋‹ค
13:16
in which you would rather be dead as a boy than thought of as liking stuff for girls.
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์ฐจ๋ผ๋ฆฌ ๋‚จ์ž ์•„์ด๋กœ ์ฃฝ๊ธฐ๋ฅผ ์„ ํƒํ•˜๋Š” ์‚ฌํšŒ๋ฅผ ๋งŒ๋“ค์—ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
13:22
And that is not Mike's fault. That is our fault.
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์ด๊ฒƒ์€ ๋งˆ์ดํฌ์˜ ์ž˜๋ชป์ด ์•„๋‹ˆ๋ผ ์šฐ๋ฆฌ์˜ ์ž˜๋ชป์ž…๋‹ˆ๋‹ค.
13:25
We have failed him.
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์šฐ๋ฆฌ๋Š” ๊ทธ๋ฅผ ์‹ค๋ง์‹œ์ผฐ์Šต๋‹ˆ๋‹ค.
13:27
We have failed our children.
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์šฐ๋ฆฌ๋Š” ์šฐ๋ฆฌ์˜ ์•„์ด๋“ค์„ ์‹ค๋ง์‹œ์ผฐ์Šต๋‹ˆ๋‹ค.
13:30
And we have to do better for them.
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๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๋Š” ์ด๋“ค์„ ์œ„ํ•ด์„œ ๋” ์ž˜ํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
13:32
We have to stop making it so that the only female superheroes
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์šฐ๋ฆฌ๋Š” ์—ฌ์ž ์Šˆํผํžˆ์–ด๋กœ๋“ค์ด ์˜ค์ง ์—ฌ์ž ์•„์ด๋“ค์„ ์œ„ํ•œ
13:35
appear on shirts that are pink and cut for girls.
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๋ถ„ํ™์ƒ‰์ด๊ณ  ๊ท€์—ฌ์šด ์…”์ธ ์— ๋‚˜์˜ค๋Š” ๊ฒƒ์„ ๋ฉˆ์ถฐ์•ผ ํ•ฉ๋‹ˆ๋‹ค.
13:38
We have to stop.
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์šฐ๋ฆฌ๋Š” ๋ฉˆ์ถฐ์•ผ ํ•ฉ๋‹ˆ๋‹ค.
13:40
And when I was putting this together, people said to me,
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๊ทธ๋ฆฌ๊ณ  ์ œ๊ฐ€ ์ด ์ผ์„ ํ•˜๊ณ  ์žˆ๋Š” ๋™์•ˆ ์‚ฌ๋žŒ๋“ค์€ ์ €์—๊ฒŒ ์ด๋ ‡๊ฒŒ ๋งํ–ˆ์Šต๋‹ˆ๋‹ค.
13:42
"Well, that's never going to happen." And I said, "Oh really?"
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"์ด๋Ÿฐ ์ผ์€ ์ ˆ๋Œ€๋กœ ์ผ์–ด๋‚˜์ง€ ์•Š์„ ๊ฑฐ์•ผ." ๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ๋Œ€๋‹ตํ–ˆ์Šต๋‹ˆ๋‹ค, "์ •๋ง๋กœ?"
13:45
Because just this year, Target announced
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์™œ๋ƒํ•˜๋ฉด ์˜ฌํ•ด, ํƒ€๊ฒŸ์—์„œ๋Š”
13:47
that they were going to stop gendering their toy aisles.
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์žฅ๋‚œ๊ฐ ์ง„์—ด๋Œ€๋ฅผ ์„ฑ ๊ตฌ๋ถ„ํ•˜๋Š” ๊ฒƒ์„ ๊ทธ๋งŒ ํ•˜๊ฒ ๋‹ค๊ณ  ๋ฐœํ‘œํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
13:51
They were going to mix it up.
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๋ชจ๋‘ ์„ž์–ด๋†“์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
13:52
Now, before we break our shoulders patting Target on the back,
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์šฐ๋ฆฌ๊ฐ€ ํƒ€๊ฒŸ์„ ์นญ์ฐฌํ•˜๋Š๋ผ ์ž…์— ์นจ์ด ๋งˆ๋ฅด๊ธฐ ์ „์— ์•Œ ๊ฒƒ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
13:56
just this week they released a shirt
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๋ฐ”๋กœ ์ด๋ฒˆ ์ฃผ์— ํƒ€๊ฒŸ์€ ์…”์ธ ๋ฅผ ํ•˜๋‚˜ ๋‚ด๋†“์•˜์Šต๋‹ˆ๋‹ค.
13:58
in which one of the most iconic scenes in "Star Wars: A New Hope"
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ํ‹ฐ์…”์ธ ์— "์Šคํƒ€์›Œ์ฆˆ: ์ƒˆ๋กœ์šด ํฌ๋ง"์—์„œ ๊ฐ€์žฅ ์ƒ์ง•์ ์ธ ์žฅ๋ฉด ์ค‘ ํ•˜๋‚˜์ธ
14:01
where Princess Leia stands up to the Dark Lord of the Sith,
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๋ ˆ์•„ ๊ณต์ฃผ๊ฐ€ ๋‹ค์Šค๋ฒ ์ด๋”์— ๋งž์„œ๋Š” ๋ถ€๋ถ„์ด
14:04
was released on a t-shirt
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ํ‹ฐ์…”์ธ ์— ๋‚˜์˜ค๊ฒŒ ๋˜์—ˆ๋Š”๋ฐ
14:05
in which she's mysteriously replaced by Luke.
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๊ทธ๋…€๊ฐ€ ๋ถˆ๊ฐ€์‚ฌ์˜ํ•˜๊ฒŒ ๋ฃจํฌ๋กœ ๋Œ€์ฒด๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
14:07
So let's don't pat ourselves on the back too much.
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๊ทธ๋Ÿฌ๋‹ˆ๊นŒ ์šฐ๋ฆฌ ์„œ๋กœ ๋„ˆ๋ฌด ์œ„๋กœํ•˜์ง„ ๋ง™์‹œ๋‹ค.
14:11
Just this week also,
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๋ฐ”๋กœ ์ด๋ฒˆ ์ฃผ์—๋„
14:12
Disney announced it was no longer going to gender its Halloween costumes,
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๋””์ฆˆ๋‹ˆ๋Š” ๋”์ด์ƒ ํ• ๋กœ์œˆ ์˜์ƒ์„ ์„ฑ๊ตฌ๋ถ„ํ•˜์ง€ ์•Š๊ฒ ๋‹ค๊ณ  ๋ฐœํ‘œํ–ˆ์Šต๋‹ˆ๋‹ค.
14:17
which I say, "Thank you, Disney,
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์ด์— ๋Œ€ํ•ด์„œ ์ €๋Š” ์ด๋ ‡๊ฒŒ ๋งํ•ฉ๋‹ˆ๋‹ค "๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค, ๋””์ฆˆ๋‹ˆ,
14:18
except the only costumes you make are of male superheroes,
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๊ทธ๋Ÿฐ๋ฐ ๋งŒ๋“œ๋Š” ์˜์ƒ๋“ค์€ ์˜ค์ง ๋‚จ์ž ์Šˆํผํžˆ์–ด๋กœ ๋ฟ์ธ๋ฐ
14:21
so does it matter who you have wearing them?"
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๊ทธ๋ž˜์„œ ๋ˆ„๊ฐ€ ์ž…๋Š” ๊ฒƒ์ด ์ค‘์š”ํ•ฉ๋‹ˆ๊นŒ?"
14:25
Just this week, Mattel, who makes Barbie,
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๋ฐ”๋กœ ์ด๋ฒˆ ์ฃผ ๋ฐ”๋น„ ์ธํ˜•์„ ๋งŒ๋“œ๋Š” ๋งˆํ…”์€
14:27
announced they're going to release a line of DC superhero girls.
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DC ์—ฌ์„ฑ ์Šˆํผํžˆ์–ด๋กœ ๋ผ์ธ์˜ ์ œํ’ˆ์„ ์ถœ์‹œํ•˜๊ฒ ๋‹ค๊ณ  ๋ฐœํ‘œํ–ˆ์Šต๋‹ˆ๋‹ค.
14:30
And the funny thing is,
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๊ทธ๋ฆฌ๊ณ  ์žฌ๋ฏธ์žˆ๋Š” ์‚ฌ์‹ค์€
14:32
they met with girls
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๊ทธ๋“ค์ด ์—ฌ์ž ์•„์ด๋“ค๊ณผ ๋งŒ๋‚˜์„œ
14:33
and asked them what they wanted to see in dolls,
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์ธํ˜•์—๊ฒŒ์„œ ์›ํ•˜๋Š” ๊ฒƒ์ด ๋ฌด์—‡์ธ์ง€ ๋ฌผ์–ด๋ณด์•˜๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
14:35
and you can see, they have calves
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๊ทธ๋ž˜์„œ ๋ณผ ์ˆ˜ ์žˆ๋“ฏ์ด, ๊ตฌ๋ถ€๋ฆด ์ˆ˜ ์žˆ๋Š”
14:38
and elbows that bend so they can do superhero stuff.
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์ข…์•„๋ฆฌ์™€ ํŒ”๊ฟˆ์น˜๊ฐ€ ์žˆ์–ด์„œ ์Šˆํผํžˆ์–ด๋กœ ์ผ์„ ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
14:41
And please buy them.
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๊ทธ๋ฆฌ๊ณ  ์ œ๋ฐœ ์‚ฌ์ฃผ์„ธ์š”.
14:43
And don't just buy them for your daughters,
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๊ทธ๋ฆฌ๊ณ  ๊ทธ์ € ์—ฌ๋Ÿฌ๋ถ„๋“ค์˜ ๋”ธ๋“ค์„ ์œ„ํ•ด์„œ ์‚ฌ์ง€ ๋ง๊ณ 
14:45
buy them for your sons.
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์•„๋“ค์„ ์œ„ํ•ด์„œ๋„ ์‚ฌ์„ธ์š”.
14:46
Because it's important that boys play with and as female superheroes
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์™œ๋ƒํ•˜๋ฉด ์ œ ๋”ธ์ด ๋‚จ์ž ์Šˆํผํžˆ์–ด๋กœ๋ฅผ ๊ฐ€์ง€๊ณ  ๋‚จ์ž ์˜์›…์ฒ˜๋Ÿผ ๋…ธ๋Š” ๊ฒƒ๊ณผ ๊ฐ™์ด
14:51
just as my daughter plays with and as male superheroes.
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๋‚จ์ž ์•„์ด๋“ค์ด ์—ฌ์ž ์Šˆํผํžˆ์–ด๋กœ๋ฅผ ๊ฐ€์ง€๊ณ  ์—ฌ์ž ์Šˆํผํžˆ์–ด๋กœ์ฒ˜๋Ÿผ ๋…ธ๋Š” ๊ฒŒ ์ค‘์š”ํ•˜๋‹ˆ๊นŒ์š”.
14:55
As a matter of fact, what I would love
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์‚ฌ์‹ค์€, ์ œ๊ฐ€ ์›ํ•˜๋Š” ๊ฒƒ์€
14:57
is a world in which every person who goes to the store
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๋ชจ๋“  ์‚ฌ๋žŒ์ด ์ƒ์ ์— ๋“ค์–ด๊ฐ€์„œ
15:00
goes with a little flowchart in their head
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์ด ์žฅ๋‚œ๊ฐ์„ ์—ฌ์ž ์•„์ด ๋˜๋Š” ๋‚จ์ž ์•„์ด๋ฅผ ์œ„ํ•ด ์‚ด ๊ฒƒ์ธ์ง€
15:03
of whether or not they should buy this toy for a boy or a girl,
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์ˆœ์„œ๋„๋ฅผ ์ƒ๊ฐํ•˜๋ฉด์„œ ๋“ค์–ด๊ฐ€๋Š” ์„ธ๊ณ„์ž…๋‹ˆ๋‹ค.
15:06
and it's a real simple flowchart because it only has one question on it.
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๊ทธ๋ฆฌ๊ณ  ์ด๋Š” ๋งค์šฐ ๊ฐ„๋‹จํ•œ ์ˆœ์„œ๋„์ž…๋‹ˆ๋‹ค, ์™œ๋ƒํ•˜๋ฉด ๋‹จ ํ•œ ๊ฐœ์˜ ์งˆ๋ฌธ๋งŒ์ด ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
15:09
It says, "Is this toy operated with your genitals?"
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"์ด ์žฅ๋‚œ๊ฐ์€ ๋‹น์‹ ์˜ ์ƒ์‹๊ธฐ๋กœ ์ž‘๋™ํ•ฉ๋‹ˆ๊นŒ?"
15:12
(Laughter)
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(์›ƒ์Œ)
15:14
If the answer is yes,
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๋งŒ์•ฝ์— ๋Œ€๋‹ต์ด ๋„ค๋ผ๋ฉด
15:17
then that is not a toy for children.
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์•„์ด๋“ค์„ ์œ„ํ•œ ์žฅ๋‚œ๊ฐ์ด ์•„๋‹™๋‹ˆ๋‹ค.
15:19
(Laughter)
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(์›ƒ์Œ)
15:22
And if the answer is no,
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๊ทธ๋ฆฌ๊ณ  ๋งŒ์•ฝ์— ๋Œ€๋‹ต์ด ์•„๋‹ˆ์š”๋ผ๋ฉด
15:25
then it's for boys and girls.
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๋‚จ์ž ์•„์ด๋“ค๊ณผ ์—ฌ์ž ์•„์ด๋“ค์„ ์œ„ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
15:28
It's really simple.
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๋งค์šฐ ๊ฐ„๋‹จํ•ฉ๋‹ˆ๋‹ค.
15:29
Because today is about the future of the future, and in my future,
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์™œ๋ƒํ•˜๋ฉด ์˜ค๋Š˜์€ ๋ฏธ๋ž˜์˜ ๋ฏธ๋ž˜์— ๋Œ€ํ•œ ๊ฒƒ์ด๊ณ  ์ œ ๋ฏธ๋ž˜์—๋Š”
15:33
boys and girls are equally respected,
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๋‚จ์ž ์•„์ด๋“ค๊ณผ ์—ฌ์ž ์•„์ด๋“ค์€ ๋˜‘๊ฐ™์ด ์กด๊ฒฝ๋ฐ›๊ณ 
15:37
equally valued, and most importantly, equally represented.
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๋˜‘๊ฐ™์ด ๊ฐ€์น˜๋ฅผ ์ธ์ •๋ฐ›๊ณ , ๊ฐ€์žฅ ์ค‘์š”ํ•˜๊ฒŒ ๋˜‘๊ฐ™์ด ๋Œ€ํ‘œํ•˜๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
15:42
Thank you.
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๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
15:43
(Applause)
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(๋ฐ•์ˆ˜)
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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