Bring on the female superheroes! | Christopher Bell

Translator: Petra Zmatková Reviewer: Linda Magáthová

I spend most of my time

Väčšinu času trávim

thinking about little girls,

rozmýšľaním o malých dievčatkách,

which is kind of a weird thing for a grown man in our society to say.

čo je dosť divná vec, keď ju povie dospelý muž v dnešnej spoločnosti.

But I do. I spend most of my time thinking about little girls,

Ale je to tak, väčšinu času rozmýšľam o malých dievčatkách

and I think it's primarily because I have one.

a myslím, že je to preto, že jedno mám.

This one's mine, and I think you would really like her.

Je to moja dcéra a myslím, že by ste ju mali radi.

She is smart and funny

Je šikovná a zábavná

and kind to people and a good friend.

a milá k ľuďom a dobrá kamarátka.

But when I talk about my daughter, the word I find myself saying most

Ale keď o nej hovorím, všimol som si, že najčastejšie hovorím slovo

is "athlete."

športovkyňa.

My kid's athletic.

Moje dieťa je športovo nadané.

She is strong and fast

Je silná a rýchla

and has great balance and good body control.

a má skvelú rovnováhu a dobrú koordináciu.

She is a three-time, back-to-back-to-back state champion

Je trojnásobná, v troch ročníkoch za sebou, šampiónka

in Shaolin Kempo.

v šaolinskom Kempo karate.

At nine years old, she is already halfway to a black belt.

Ako 9-ročná je na polceste k čiernemu opasku.

My daughter is athletic.

Moja dcéra je atletická.

Now, when a man who is six feet two and 265 pounds stands in front of you

Nuž, keď pred vami stojí 188 cm vysoký, 120 kg ťažký muž

and says his daughter is athletic,

a povie vám, že jeho dcéra je športovkyňa,

you might think that's a reflection of him.

možno si pomyslíte, že to má po ňom.

It is not.

Nemá.

(Laughter)

(smiech)

My wife in high school was a two-time all-state soccer player

Na strednej škole bola moja žena dvojnásobná celoštátna futbalistka

and a two-time all-state volleyball player,

a dvojnásobná celoštátna volejbalistka,

and I played "Dungeons and Dragons."

a ja som hral Dungeons & Dragons.

And that is why,

A to je dôvod,

although my daughter is an athlete,

prečo hoci je moja dcéra športovkyňa,

she's also a huge nerd, which I love.

je aj veľká kockáčka, a ja to milujem.

She walks around our house in a cloak of flames

Po dome chodí v plášti plameňov,

that she made herself.

ktorý si vyrobila sama.

She sits on the Iron Throne --

Sedí na Železnom tróne –

(Laughter)

(smiech)

even though she has never seen "Game of Thrones,"

hoci v živote nevidela Hry o tróny,

primarily because we are not the worst parents who ever lived.

hlavne preto, že nie sme najhoršími rodičmi vôbec.

But she knows there's someone called the Mother of Dragons,

Ale vie, že je tam niekto zvaný Matka drakov

and she calls herself that and she loves it.

a sama sa tak volá a miluje to.

She's a huge comic book fan.

Je veľkým fanúšikom komiksov.

Right now, her favorite character is Groot.

Momentálne je jej obľúbená postava Groot.

She loves Groot.

Miluje Groota.

She adores The Incredible Hulk.

Zbožňuje Neuveriteľného Hulka.

But my daughter really at heart,

Ale jej ozajstnou srdcovkou

her thing is Star Wars.

sú Hviezdne vojny.

My kid is a Jedi.

Moje dieťa je Jedi.

Although some days she's also a Sith,

Aj keď počas niektorých dní je tiež Sith,

which is a choice that I can respect.

voľba, ktorú viem rešpektovať.

(Laughter)

(smiech)

But here's the question that I have to ask.

Ale je tu otázka, ktorú sa musím pýtať.

Why is it that when my daughter dresses up,

Prečo keď sa moja dcéra oblečie do kostýmu,

whether it's Groot or The Incredible Hulk,

či už je to Groot alebo Neuveriteľný Hulk,

whether it's Obi-Wan Kenobi or Darth Maul,

či už je to Obi-Wan Kenobi alebo Darth Maul,

why is every character she dresses up as a boy?

prečo je každá postava, za ktorú sa prezlečie, chlapec?

And where are all the female superheroes?

Kde sú všetky superhrdinky?

And that is not actually the question,

A to nie je vlastne tá otázka,

because there's plenty of female superheroes.

pretože je množstvo superhrdiniek.

My question really is, where is all the female superhero stuff?

Moja otázka vlastne znie: Kde sú všetky veci s nimi súvisiace?

Where are the costumes? Where are the toys?

Kde sú kostýmy? Kde sú hračky?

Because every day when my daughter plays when she dresses up,

Pretože zakaždým, keď sa moja dcéra hrá v kostýme,

she's learning stuff

učí sa veci

through a process that, in my own line of work,

cez proces, ktorý v mojej profesii

as a professor of media studies,

profesora mediálnych štúdií

we refer to as public pedagogy.

označujeme ako verejnú pedagogiku.

That is, it is how societies are taught ideologies.

Je to proces, ktorým sa spoločnosti učia ideológiám.

Je to spôsob, ktorým ste sa naučili, čo znamená byť mužom a ženou,

It's how you learned what it meant to be a man or a woman,

what it meant to behave yourself in public,

čo to znamená správať sa slušne na verejnosti,

what it meant to be a patriot and have good manners.

čo to znamená byť patriotom a mať dobré maniere.

It's all the constituent social relations that make us up as a people.

Sú to všetky zložky sociálnych vzťahov, ktoré nás tvoria ľuďmi.

It's, in short, how we learn what we know about other people

Je to, v skratke, spôsob, akým sa učíme o iných ľuďoch a o svete.

and about the world.

But we live in a 100-percent media-saturated society.

Ale žijeme v 100-percentne médiami nasýtenej spoločnosti.

What that means is that every single aspect of your human existence

Znamená to, že každý jeden aspekt ľudskej existencie

outside of your basic bodily functions

okrem našich základných telových funkcií,

is in some way touched by media.

je nejako dotknutý médiami.

From the car that you drive to the food that you eat

Od auta, ktoré šoférujete, cez jedlo, ktoré jete,

to the clothes that you wear

šaty, čo si obliekate,

to the way you construct your relationships

spôsob, akým budujete svoje vzťahy

to the very language you use to formulate thought --

až po samotný jazyk, ktorým formulujete myšlienku,

all of that is in some way mediated.

to všetko je nejako poznačené médiami.

So the answer in our society

Takže odpoveďou v našej spoločnosti

to how do we learn what we know about other people and about the world

na otázku ako sa učíme to, čo vieme o iných ľuďoch a o svete,

is largely through media.

ide dosť cez médiá.

Well, there's a wrinkle in that,

Má to ale taký háčik,

in that our society,

že v našej spoločnosti

media don't simply exist as information distribution technologies and devices.

médiá nie sú len technológiami a zariadeniami na šírenie informácií.

They also exist as corporate entities.

Sú to tiež korporačné skupiny.

And when the distribution of information is tied to financial gain,

A ak je šírenie informácií spojené s finančným ziskom,

there's a problem.

vzniká problém.

How big of a problem?

Aký veľký?

Well think about this:

Predstavte si toto:

in 1983, 90 percent of American media were owned by 50 companies.

V roku 1983 90 % amerických médií vlastnilo 50 spoločností.

In any market, 50 companies doing something is a lot of companies.

Na akomkoľvek trhu, ak 50 spoločností robí niečo, je to veľa spoločností.

It's a lot of different worldviews.

Je to veľa rôznych pohľadov na svet.

In 2015, that number has shrunk to six,

V roku 2015 sa toto číslo scvrklo na 6.

six companies.

6 spoločností.

They are NBCUniversal Comcast, AOL Time Warner,

Je to NBCUniversal Comcast, AOL Time Warner,

the Walt Disney Company, News Corp, Viacom and the CBS Corporation.

Walt Disney Company, News Corp, Viacom a CBS Corporation.

These six companies produce nine out of every 10 movies you watch,

Týchto 6 spoločností vyprodukuje 9 z každých 10 filmov, čo si pozriete,

nine out of every 10 television shows, nine out of every 10 songs,

9 z 10 televíznych relácií, 9 z 10 pesničiek,

nine out of every 10 books.

9 z 10 kníh.

So my question to you is,

Takže, otázka pre vás znie:

if six companies control 90 percent of American media,

ak 6 spoločností kontroluje 90 % amerických médií,

how much influence do you think they have over what you're allowed to see every day?

čo si myslíte, koľko vplyvu majú na to, čo je nám denne dovolené vidieť?

Because in media studies,

Pretože na mediálnych štúdiách

we spend a lot of time saying that media can't tell us what to think,

trávime veľa času hovorením, že médiá nám nemôžu hovoriť, čo si myslieť,

and they can't; they're terrible at that.

a to naozaj nemôžu, ide im to hrozne.

But that's not their job.

Ale to nie je ich prácou.

Media don't tell us what to think.

Médiá nám nehovoria, čo si myslieť.

Media tell us what to think about.

Médiá nám hovoria, o čom rozmýšľať.

They control the conversation,

Kontrolujú konverzáciu, a tak

and in controlling the conversation,

nám nemusia donútiť myslieť si, čo chcú, aby ste si mysleli.

they don't have to get you to think what they want you to think.

They'll just get you thinking about the things they want you to think about,

Iba vás donútia rozmýšľať o tom, o čom chcú oni,

and more importantly, not thinking about things they don't want you to think about.

a čo je dôležitejšie, nerozmýšľaním o tom, čo nechcú.

They control the conversation.

Kontrolujú diskurz.

How does this work in practice?

Ako to v praxi funguje?

Let's just take one of those companies.

Zoberme si jednu zo spoločností.

We'll do an easy one.

Jednu z tých ľahkých.

Let's talk about the Walt Disney Company for a second.

Poďme sa na chvíľku rozprávať o Walt Disney Company.

The reason why I always pick the Walt Disney Company is this.

Dôvodom, prečo si ich vždy vyberiem, je tento.

Is there a single person in this room who has never seen a Disney movie?

Je v tejto miestnosti aspoň jedna osoba, ktorá nevidela Disneyho film?

Look around. Exactly.

Obzrite sa. Presne.

I picked Disney because they have what we call 100 percent penetration

Vybral som si Disneyho pretože majú to, čo voláme 100 % prienik

in our society.

v našej spoločnosti.

Every single person has been exposed to Disney,

Každá jedna osoba bola vystavená Disneymu,

so it's an easy one for me to use.

takže je pre mňa ľahké použiť ho.

Since 1937, Disney has made most of its money selling princesses to girls.

Od roku 1937 Disney zarobil väčšinu peňazí predávaním princezien dievčatám.

It's made a huge chunk of its money.

Je to dosť veľká časť ich peňazí.

Unless, of course, the princess your daughter is interested in,

Samozrejme, pokiaľ princezná, o ktorú sa zaujíma vaša dcéra,

as my daughter is, is this one.

tak, ako moja, je táto.

See, in 2012,

Pozrite, v roku 2012

Disney purchased LucasFilm for the sum of four billion dollars,

Disney kúpil LucasFilm za 4 miliardy dolárov

and immediately they flooded the Disney stores with Han Solo

a okamžite zaplavili Disney obchody s Hanom Solo

and Obi-Wan Kenobi, with Darth Vader and Luke Skywalker and Yoda

a Obi-Wan Kenobim, s Darth Vaderom a Lukom Skywalkerom a Yodom,

and not Princess Leia.

ale nie s princeznou Leiou.

Why? Because this princess messes up the public pedagogy

Prečo? Pretože táto princezná kazí verejnú pedagogiku

for these princesses.

pre tieto princezné.

So Disney did not put Princess Leia merchandise in the store,

Takže Disney nedal do obchodov tovar s princeznou Leiou

and when people went to Disney and said,

a keď ľudia šli k Disneymu a povedali:

"Hey, where's all the Princess Leia stuff?"

„Hej, kde sú všetky veci s princeznou Leiou?“

Disney said, "We have no intention

Disney povedal: „Nemáme v úmysle

of putting Princess Leia merchandise in the store."

dať do obchodov tovar s princeznou Leiou.“

And fans were angry and they took to Twitter

A fanúšikovia boli naštvaní, dali to na Twitter

with the hashtag #WeWantLeia.

s hashtagom #WeWantLeia (chceme Leiu).

And Disney said, "Wait, that's not what we meant.

A Disney povedal: „Počkajte, tak sme to nemysleli.

What we meant was,

Mysleli sme tým, že zatiaľ

we don't have any Princess Leia merchandise yet, but we will."

nemáme tovar s princeznou Leiou, ale budeme ho mať.“

And that was in 2012, and it is 2015,

A to bolo v roku 2012 a je rok 2015

and if you go to the Disney Store, as I recently have,

a ak pôjdete do Disney obchodu, ako som ja nedávno šiel,

and look for Princess Leia merchandise,

a budete hľadať tovar s princeznou Leiou,

do you know how many Princess Leia items there are in the Disney Store?

viete, koľko takých položiek s princeznou Leiou v Disney obchode je?

Nula, pretože Disney neplánuje dať princeznú Leiou do obchodu.

Zero, because Disney has no intention of putting Princess Leia in the store.

And we shouldn't be surprised because we found out that was their policy

A nemali by nás to prekvapovať, lebo sme zistili, že je to ich politika,

when they bought Marvel in 2009

keď v roku 2009 kúpili Marvel

for the sum of 4.5 billion dollars.

za 4,5 miliardy dolárov.

Because when you make a lot of money selling princesses to girls,

Pretože keď zarobíte veľa peňazí predávaním princezien dievčatám,

you also kind of want to make money from boys.

asi chcete aj zarábať na chlapcoch.

And so what better to sell boys than superheroes?

A čo je lepšie predávať chlapcom iné ako superhrdinov?

So now Disney had access to Captain America and to Thor,

Takže teraz má Disney prístup ku Kapitánovi Amerika, Thorovi,

The Incredible Hulk,

Neuveriteľnému Hulkovi,

and they had access even

majú dokonca prístup

to a group of superheroes no one had ever even heard of.

ku skupine superhrdinov, o ktorých nikto ani nepočul.

That's how good Marvel was at selling superheroes.

Taký dobrý je Marvel v predávaní superhrdinov.

Last year, they released a film called "Guardians of the Galaxy."

Minulý rok vydali film zvaní Strážcovia Galaxie.

It's a film that absolutely should not work.

Film, ktorý by vôbec nemal fungovať.

Nobody knew who they were except for comic book nerds like me.

Nikto nevedel, kto sú, okrem komiksových kockáčov ako som ja.

One of the characters is a talking tree.

Jedna z postáv je hovoriaci strom.

One of the characters is an anthropomorphic raccoon.

Jedna je ľudský medvedík čistotný.

It should not work.

To by nemalo fungovať.

And they made a killing off of "Guardians of the Galaxy."

A na Strážcoch Galaxie zarobili majland.

This character here in the middle, her name is Gamora.

Postava tu v strede sa volá Gamora.

She's played by Zoe Saldana,

Stvárňuje ju Zoe Saldana,

and she is strong and smart and fast and fights like a ninja,

je silná, chytrá, rýchla a bojuje ako ninja,

and she is played by a beautiful black woman,

stvárňuje ju nádherná černoška

and my daughter fell in love with her.

a moja dcéra sa do nej zamilovala.

So like any good nerd dad, I went to buy my daughter Gamora stuff,

Takže ako každý dobrý kockáčsky otec som išiel kúpiť mojej dcére veci s Gamorou

and when I got to the store, I learned a very interesting thing.

a keď som došiel do obchodu, zistil som veľmi zaujímavú vec.

If I wanted to buy her a Gamora backpack,

Ak som chcel kúpiť batoh s Gamorou,

well, Gamora's not on it.

nuž, Gamora na ňom nebola.

They probably should have marketed this as "some" of the Guardians of the Galaxy.

Asi by to mali predávať ako „niektorých“ Strážcov Galaxie.

(Laughter)

(smiech)

And if I wanted to buy her a lunchbox, she wasn't on it,

Ak som jej chcel kúpiť box na obed, nebola na ňom,

and if I wanted to buy her a t-shirt,

a ak som jej chcel kúpiť tričko,

she wasn't on it.

ona na ňom nebola.

And as a matter of fact,

Faktom je,

if I went to the store, as I did,

že ak by ste šli do obchodu, a ja som šiel,

and looked at the display,

pozreli sa na vystavené kúsky,

you would find a small picture of Gamora right here,

našli by ste malý obrázok Gamory rovno tu,

but if you look at any of the actual merchandise on that shelf,

ale ak by ste sa pozreli na hociktorý ozajstný tovar na tej poličke,

Gamora is not on any of it.

Gamora nebude na ničom.

Now, I could have taken to Twitter with the hashtag #WheresGamora,

Mohol som to zobrať na Twitter s hashtagom #WheresGamora (kde je Gamora)

like millions of fans did across the world,

ako spravil milión fanúšikov po celom svete,

but the truth was I wasn't even really that surprised,

ale vlastne ma to ani neprekvapilo,

because I was there when Disney had released "The Avengers."

lebo som to zažil, keď Disney vydal Avengers: Pomstitelia.

And just this year, we got a new Avengers movie, the "Age of Ultron,"

A len tento rok vydali nový film o Avengeroch, Avengers: Vek Ultrona

and we were very excited,

a boli sme nadšení,

because there was not one but two female superheroes,

pretože tu nebola 1, ale 2 superhrdinky:

Scarlet Witch and Black Widow.

Scarlet Witch a Čiernu vdovu.

And we were very excited.

A veľmi sme sa tešili.

But here's the real thing about this.

Ale v skutočnosti to je inak.

Even though Scarlett Johansson,

Aj keď Scarlett Johansson,

who is one of the most popular actresses in America, plays Black Widow,

čo je jedna z najpopulárnejších amerických herečiek, hrá Čiernu Vdovu

and Black Widow is the star

a tá je hviezdou

of not one, not two, but five different Marvel movies,

nie 1, nie 2, ale 5 rôznych filmov od Marvelu,

there is not a single piece of Black Widow merchandise available.

nie je dostupný ani jeden kúsok tovaru s Čiernou vdovou.

Not one.

Ani jeden.

And if you go to the Disney store and look for a Black Widow costume,

A ak pôjdete do Disney obchodu a budete hľadať kostým Čiernej vdovy,

what you will find, is you will find Captain America and The Incredible Hulk.

nájdete Kapitána Ameriku a Neuveriteľného Hulka.

You will find Iron Man and Thor.

Nájdete Iron Mana a Thora.

You will even find War Machine,

Nájdete dokonca War Machina,

who isn't even really in the movie that long.

ktorý ani nie je ani tak dlho vo filme.

Who you will not find is Black Widow.

Nenájdete však Čiernu vdovu.

And I could have gone to Twitter with the hashtag, as many people did,

Mohol som ísť na Twitter s hashtagom – ako mnoho iných ľudí –

# WheresNatasha.

#WheresNatasha (kde je Nataša).

But I'm tired of doing that.

Ale z toho som už unavený.

I'm tired of having to do that.

Unavený z toho, že to musím robiť.

All over the country right now,

Práve teraz sa po celej krajine

there are kids playing with the Cycle Blast Quinjet play set,

hrajú deti so stíhačkou,

where Captain America rides a motorcycle out of a moving jet

z ktorej za jazdy Kapitán Amerika vyrazil s motorkou

and it's really awesome.

a je to naozaj skvelé.

You know how awesome it is?

Viete, aké veľmi skvelé?

So awesome that when it happened in the movie,

Také skvelé, že keď sa to stalo vo filme,

it was Black Widow that did it.

spravila to Čierna vdova.

Not only has she been erased,

Nielen že bola vymazaná,

but she has been replaced with a male figure.

ale bola aj nahradená mužskou postavou.

And so what is this teaching us?

A čo nás to učí?

I mean, over the next five years,

Počas ďalších 5 rokov

Disney and Warner Bros. and a bunch of movie studios

Disney a Warner Bros. a hŕstka filmových štúdií

are going to release over 30 feature-length films

vydá cez 30 celovečerných filmov

with comic book characters,

s postavami z komiksov

and of those 30 feature-length films,

a týchto 30 celovečerných filmov

exactly two of them will have female solo leads.

bude mať presne 2 sólové ženské hrdinky.

Two.

Dve.

Now, there will be females in the rest of these movies,

No, v ostatných budú ženy,

but they will be sidekicks, they will be love interests,

ale budú to parťáčky, budú to romanticé objekty,

they will be members of teams.

budú to členky tímov.

They will not be the main character.

Nebudú to hlavné postavy.

And if what we learn, what we know

A ak to, čo sa naučíme, čo vieme

about other people and about the world we learn through media,

o iných ľuďoch a o svete, sa naučíme cez médiá,

then these companies are teaching my daughter that even if she is strong

potom tieto spoločnosti učia moju dcéru to, že aj keď je silná

and smart and fast and fights like a ninja,

a chytrá a rýchla a bojuje ako ninja,

all four of which are true of her,

a to všetko je o nej pravda,

it doesn't matter.

nezáleží na tom.

She will either be ignored like Gamora

Buď bude ignorovaná ako Gamora

or erased and replaced with a boy

alebo vymazaná a nahradená chlapcom

like Black Widow.

ako bola Čierna vdova.

And it's not fair.

A nie je to fér.

It's not fair to her and it's not fair to your sons and daughters either.

Nie je to voči nej fér a nie je to fér ani voči vašim synom a dcéram.

But here's the thing:

Ale pozrite:

I'm raising a little girl, and she has a little tomboy in her,

vychovávam malé dievča, ktoré má v sebe chlapčisko,

which by the way is a terrible thing to call a girl.

čo je mimochodom hrozná vec, akou nazvať dievča.

What that basically is saying is, those traits that define you,

V podstate to hovorí, že vlastnosti, ktoré vás definujú,

they're not really yours,

nie sú vlastne vaše,

they're just on loan to you for a little while from boys.

je to len pôžička pre vás na chvíľu od chlapcov.

But do you know how much grief she's going to take in her life

Ale viete, koľko smútku v živote

for having a little tomboy in her?

prežije kvôli tomu chlapčisku v sebe?

Zero. None.

Nula. Žiaden.

People will think it's cute.

Ľudia si pomyslia, že je zlatá.

They'll call her feisty, because in our society,

Nazvú ju zlatou, pretože v našej spoločnosti

adding so-called male traits to girls

pridávanie takzvaných mužských vlastností dievčatám

is seen as an upgrade, seen as a bonus.

vidíme ako nadstavbu, ako bonus.

I'm not raising a little boy, like Mike.

Nevychovávam malého chlapca, ako je Mike.

Mike is a little boy in Florida. He's 11 years old,

Mike je malý chlapec na Floride.

Má 11 rokov a najviac na celom svete miluje

and the thing that he loves most in the world

is a show called "My Little Pony: Friendship is Magic,"

program s názvom My Little Pony: Friendship is Magic

like millions of other children across America.

ako milióny iných detí po Amerike.

Now, the show is marketed to girls ages five to nine,

No, táto šou je advertizovaná pre dievčatá vo veku 5 až 9 rokov,

but there are millions of boys

ale sú milióny chlapcov

and grown men

a dospelých mužov,

who enjoy "My Little Pony: Friendship is Magic."

ktorí majú radi My Little Pony: Friendship is Magic.

They have a club.

Majú klub.

They call themselves Bronies,

Nazývajú sa Bronies,

pony bros, guys who like ponies.

pony bratia, chalani, čo majú radi poníky.

I happen to be one of them.

Náhodou som jedným z nich.

And what are Mike and myself

A čo sa Mike a ja

and millions of other boys and men learning in this feminine,

a milióny iných chlapcov a mužov učia v tomto zženštenom,

sissified world of "My Little Pony?"

sesterskom svete My Little Pony?

Well, they're learning to study hard and to work hard and to party hard

Učia sa veľa študovať a veľa pracovať a veľa žúrovať

and to look good and to feel good

a dobre vyzerať a cítiť sa dobre

and to do good,

a robiť dobro

and heaven preserve us from teaching these wussified concepts to boys.

a nebesá ochráňte nás od učenia chlapcov tieto slabošské koncepty.

So the other kids in his neighborhood pick on Mike and they beat him up

Takže ostatné decká v susedstve sa na Mikeovi vyvršujú a bijú ho

and they make fun of him,

a robia si z neho srandu

and at 11 years old, Mike goes home,

a v 11 rokoch Mike príde domov,

finds a belt, wraps it around his neck,

nájde opasok, omotá si ho okolo krku

and hangs himself from the top bunk of his bed.

a obesí sa na vrchu svojej poschodovej postele.

Because we have developed a society

Pretože sme vyvinuli spoločnosť,

in which you would rather be dead as a boy than thought of as liking stuff for girls.

v ktorej by ste boli radšej mŕtvy chlapec, ako mať rád veci pre dievčatá.

And that is not Mike's fault. That is our fault.

A to nie je Mikeova chyba. Je to naša chyba.

We have failed him.

Sklamali sme ho.

We have failed our children.

Sklamali sme naše deti.

And we have to do better for them.

A musíme to pre ne zlepšiť.

We have to stop making it so that the only female superheroes

Musíme prestať dávať superhrdinky

appear on shirts that are pink and cut for girls.

na tričká, čo sú ružové a s dievčenským strihom.

We have to stop.

Musíme prestať.

And when I was putting this together, people said to me,

A keď som písal túto reč, ľudia mi hovorili:

"Well, that's never going to happen." And I said, "Oh really?"

„No, tak to sa nikdy nestane.“ A ja som povedal: „Och, vážne?“

Because just this year, Target announced

Pretože tento rok Target oznámil,

that they were going to stop gendering their toy aisles.

že prestanú oddeľovať uličky s hračkami podľa pohlavia.

They were going to mix it up.

Že ich začnú miešať.

Now, before we break our shoulders patting Target on the back,

Teraz než začneme tľapkať Target po pleci,

just this week they released a shirt

len tento týždeň vypustili tričko,

in which one of the most iconic scenes in "Star Wars: A New Hope"

na ktorom je jedna z ikonických scén v Hviezdnych vojnách: Nová nádej,

where Princess Leia stands up to the Dark Lord of the Sith,

kde sa princezná Leia vzoprie Temnému pánovi Sithovi,

was released on a t-shirt

no na tričku, ktoré vypustili

in which she's mysteriously replaced by Luke.

bola záhadne vymenená za Luka.

So let's don't pat ourselves on the back too much.

Takže sa príliš po pleci netľapkajme.

Just this week also,

Tento týždeň tiež

Disney announced it was no longer going to gender its Halloween costumes,

Disney oznámil, že už nebude ďalej pohlavne oddeľovať halloweenske kostýmy,

which I say, "Thank you, Disney,

na čo hovorím „Vďaka Disney, až na to,

except the only costumes you make are of male superheroes,

že jediné kostýmy, ktoré robíte, sú mužskí superhrdinovia,

so does it matter who you have wearing them?"

takže záleží na tom, kto si ich oblečie?“

Just this week, Mattel, who makes Barbie,

Len tento týždeň Mattel, ktorý vyrába Barbie,

announced they're going to release a line of DC superhero girls.

oznámil, že vydajú rad DC dievčat superhrdiniek.

And the funny thing is,

A zábavné je,

they met with girls

že sa stretli s dievčatami

and asked them what they wanted to see in dolls,

a opýtali sa ich, čo by chceli vidieť v bábikách

and you can see, they have calves

a môžte vidieť, že majú lýtka

and elbows that bend so they can do superhero stuff.

a lakte, ktoré sa ohýbajú, takže môžu robiť superhrdinské veci.

And please buy them.

A prosím, kúpte si ich.

And don't just buy them for your daughters,

A nekúpte ich len svojim dcéram,

buy them for your sons.

kúpte ich pre svojich synov.

Because it's important that boys play with and as female superheroes

Pretože je dôležité, aby sa chlapci hrali s a na superhrdinky,

just as my daughter plays with and as male superheroes.

tak ako sa moja dcéra hrá s a na superhrdinov.

As a matter of fact, what I would love

Faktom je, že by som miloval

is a world in which every person who goes to the store

svet, v ktorom každá osoba, čo vojde do obchodu

goes with a little flowchart in their head

a ide s algoritmom v hlave,

of whether or not they should buy this toy for a boy or a girl,

či by mal alebo nemal kúpiť túto hračku pre chlapca alebo dievča –

and it's a real simple flowchart because it only has one question on it.

a je to veľmi jednoduchý algoritmus, pretože má len jednu otázku.

It says, "Is this toy operated with your genitals?"

Pýta sa: „Je táto hračka ovládaná vašimi genitáliami?“

(Laughter)

(smiech)

If the answer is yes,

Ak je odpoveď áno,

then that is not a toy for children.

potom to nie je hračka pre dieťa.

(Laughter)

(smiech)

And if the answer is no,

Ak je odpoveď nie,

then it's for boys and girls.

potom je pre chlapcov aj dievčatá.

It's really simple.

Je to ozaj jednoduché.

Because today is about the future of the future, and in my future,

Pretože dnešok je o budúcnosti budúcnosti a v mojej budúcnosti

boys and girls are equally respected,

sú chlapci a dievčatá rešpektovaní rovnako,

equally valued, and most importantly, equally represented.

rovnako cenení a, čo je najdôležitejšie, rovnako zastúpení.

Thank you.

Ďakujem vám.

(Applause)

(potlesk)