Dan Phillips: Creative houses from reclaimed stuff

Prevodilac: Jelena Pejkovic Lektor: Sandra Gojic

(Applause)

(Aplauz)

Thank you very much.

Hvala najlepše.

I have a few pictures,

Imam nekoliko slika,

and I'll talk a little bit about how I'm able to do what I do.

i govoriću malo o tome

na koji način uspevam da radim to što radim.

All these houses are built

Sve ove kuće sagrađene su

from between 70 and 80 percent recycled material,

70 do 80 posto od recikliranog materijala,

stuff that was headed to the mulcher, the landfill, the burn pile.

od stvari koje su bile na putu za uništavanje, deponiju, spaljivanje.

It was all just gone.

Sve je to već bilo otišlo.

This is the first house I built.

Ovo je prva kuća koju sam sagradio.

This double front door here with the three-light transom,

Ova dupla ulazna vrata sa nadvratnikom od tri okna,

that was headed to the landfill.

bila su na putu za deponiju.

Have a little turret there.

Ovde imam jednu malu kulu.

A ovi ukrasi ovde na konzolama --

And then these buttons on the corbels here --

right there --

evo ovde --

those are hickory nuts.

to su hikori orasi.

And these buttons there --

A ovi ukrasi ovde,

those are chicken eggs.

to su kokošija jaja.

(Laughter)

Of course, first you have breakfast,

Naravno, prvo doručkujete,

pa onda napunite ljusku Bondo masom i obojite je i prikucate,

and then you fill the shell full of Bondo and paint it and nail it up,

and you have an architectural button in just a fraction of the time.

i tako dobijete arhitektonski ukras za tili čas.

This is a look at the inside.

Ovo je pogled unutra.

You can see the three-light transom there with the eyebrow windows.

Ovde se vidi nadvratnik sa tri okna

sa lučnim prozorima --

Certainly an architectural antique headed to the landfill --

svakako arhitektonski antikvitet

na putu za deponiju.

even the lockset is probably worth 200 dollars.

Verovatno samo okov vredi 200 dolara.

Everything in the kitchen was salvaged.

Sve u kuhinji je od upotrebljenih stvari.

There's a 1952 O'Keefe & Merritt stove,

Evo šporeta O'Keefe i Merritt iz 1952 godine,

if you like to cook -- cool stove.

ako volite da kuvate – odličan šporet.

This is going up into the turret.

Ovuda se penje ka kuli.

I got that staircase for 20 dollars,

Dobio sam ovo stepenište za 20 dolara,

including delivery to my lot.

Uključujući tu i dostavu na plac.

(Laughter)

(Smeh)

Then, looking up in the turret,

Onda, kada pogledate naviše u kupoli,

you see there are bulges and pokes and sags and so forth.

vidite da ima izbočina i rupa i delova koji vise.

Well, if that ruins your life,

Ako bi vam takve stvari upropastile život,

well, then, you shouldn't live there.

onda ne bi trebalo da živite ovde.

(Laughter)

(Smeh)

This is a laundry chute.

Ovo služi za odlaganje prljavog veša.

And this right here is a shoe last --

A ovo ovde je kalup za cipele.

those are those cast-iron things you see at antique shops.

A ovo su one stvari od kovanog gvožđa koje viđate po antikvarnicama.

So I had one of those,

Tako sam uzeo jednu od njih,

so I made some low-tech gadgetry, where you just stomp on the shoe last,

i napravio jednu jednostavnu napravu

kada stanete na kalup za cipele

and then the door flies open and you throw your laundry down.

vrata se otvaraju i prljav veš pada dole.

And then if you're smart enough, it goes on a basket on top of the washer.

Ako ste dovoljno pametni pada pravo u korpu koja stoji na veš-mašini.

If not, it goes into the toilet.

Ako niste, pada u wc-šolju.

(Laughter)

(Smeh)

This is a bathtub I made,

Ovo je kada koju sam napravio

made out of scrap two-by-four.

od odbačenih dasaka.

Started with the rim, and then glued and nailed it up into a flat,

Prvo sam napravio ovu ivicu

a onda lepio i zakucavao do ravnog dela,

corbeled it up and flipped it over,

podupro je i okrenuo,

then did the two profiles on this side.

pa napravio profile na ovoj strani.

It's a two-person tub.

To je kada za dvoje.

After all, it's not just a question of hygiene,

Na kraju krajeva, nije to samo pitanje higijene,

but there's a possibility of recreation as well.

nego ima mogućnosti i za rekreaciju.

(Laughter)

(Smeh)

Then, this faucet here is just a piece of Osage orange.

Onda ova slavina

ona je od drveta biljke Maclura pomifera.

It looks a little phallic,

Izgleda pomalo falusno,

but after all, it's a bathroom.

ali, na kraju krajeva, ipak je to kupatilo.

(Laughter)

(Smeh)

This is a house based on a Budweiser can.

Ovo je kuća koja se zasniva na Badvajzer limenci.

It doesn't look like a can of beer,

Ne izgleda kao limenka piva,

but the design take-offs are absolutely unmistakable:

ali je uticaj u dizajnu nepogrešiv.

the barley hops design worked up into the eaves,

Motiv sa ječmom i hmeljom pojavljuje se na strehama,

then the dentil work comes directly off the can's red, white, blue and silver.

Zupčasta šara je potekla direktno od boja na limenci,

crvene, bele, plave i srebrne.

Then, these corbels going down underneath the eaves

Ove konzolice dole ispod strehe

are that little design that comes off the can.

iste su kao i na crtežu na limenci.

I just put a can on a copier and kept enlarging it

Samo sam ubacio limenku u kopir-mašinu

i nastavio da uvećavam dok nisam dobio veličinu koja mi odgovara.

until I got the size I want.

Then, on the can it says,

Onda, na limenci piše:

"This is the famous Budweiser beer,

"Ovo je čuveno Budweiser pivo, mi ne znamo za drugo pivo, bla bla bla."

we know of no other beer, blah, blah, blah."

So we changed that and put,

Mi smo to promenili i napisali: "Ovo je čuvena Budweiser kuća."

"This is the famous Budweiser house. We don't know of any other house ..."

"Mi ne znamo za drugu kuću," i tako dalje.

and so forth and so on.

This is a deadbolt.

A ovo je brava. To je graničnik sa struga iz 1930-ih,

It's a fence from a 1930s shaper, which is a very angry woodworking machine.

opasne mašine za obradu drveta.

And they gave me the fence, but they didn't give me the shaper,

Dali su mi graničnik ali mi nisu dali i strug,

so we made a deadbolt out of it.

tako da smo od toga napravili bravu.

That'll keep bull elephants out, I promise.

To će sprečiti slonove da uđu, to vam garantujem.

(Laughter)

And sure enough, we've had no problems with bull elephants.

Jasno je naravno da u međuvremenu nismo imali problema sa slonovima.

(Laughter)

(Smeh)

The shower is intended to simulate a glass of beer.

Tuš kabina bi trebalo da izgleda kao čaša piva.

We've got bubbles going up there, then suds at the top with lumpy tiles.

Imamo mehuriće koji se penju gore, do vrha sa kvrgavim pločicama.

Where do you get lumpy tiles? Well, of course, you don't.

Gde da nađete kvrgave pločice? Nigde, naravno.

But I get a lot of toilets, and so you just dispatch a toilet with a hammer,

Ali ja dobijam dosta wc-šolja; samo treba da razbijete šolju čekićem,

I eto vam kvrgavih pločica.

and then you have lumpy tiles.

A ova slavina je

And then the faucet is a beer tap.

slavina za točenje piva.

(Laughter)

(Smeh)

Then, this panel of glass is the same panel of glass

Ovo staklo

je isto ono staklo

that occurs in every middle-class front door in America.

koje ćete naći na svakim ulaznim vratima srednje klase u Americi.

We're getting tired of it. It's kind of clichéd now.

Dosadilo nam je to staklo; postalo je kliše.

If you put it in the front door, your design fails.

Tako da, ako ga stavite na ulazna vrata, kreacija vam je propala.

So don't put it in the front door; put it somewhere else.

Zato ga ostavite na neko drugo mesto.

It's a pretty panel of glass.

To je lepo staklo.

Ali ako ga stavite na ulazna vrata,

But if you put it in the front door,

people say, "Oh, you're trying to be like those guys,

ljudi će reći: "Aha, pokušavate njih da imitirate, ali nije vam uspelo."

and you didn't make it."

Zato ga ne stavljajte tamo.

So don't put it there.

Then, another bathroom upstairs.

Još jedno kupatilo na spratu.

This light up here

Ova svetiljka je ista ona svetiljka koja stoji

is the same light that occurs in every middle-class foyer in America.

u svakom foajeu srednje klase u Americi.

Don't put it in the foyer.

Ne stavljajte je u foaje.

Put it in the shower, or in the closet,

Stavite je u tuš kabinu ili u plakar.

Ali ne u foaje.

but not in the foyer.

Then, somebody gave me a bidet, so it got a bidet.

Onda mi je neko poklonio bide, tako da kupatilo ima i bide.

(Laughter)

(Smeh)

This little house here,

Ova kućica ovde,

those branches there are made out of Bois d'arc or Osage orange.

ove grane su napravljene od drveta biljke Maclura pomifera

These pictures will keep scrolling as I talk a little bit.

ove slike će se vrteti

dok ja pričam.

In order to do what I do,

Da biste radili ono što ja radim,

you have to understand what causes waste in the building industry.

morate da razumete

kako nastaje otpad u građevinskoj industriji.

Our housing has become a commodity,

Naše kuće postale su potrošna roba,

and I'll talk a little bit about that.

i ja ću malo pričati o tome.

But the first cause of waste is probably even buried in our DNA.

Ali osnovni uzrok stvaranja otpada verovatno je deo naše DNK.

Human beings have a need for maintaining consistency

Ljudskim bićima potrebna je doslednost

zbog aperceptivne mase.

of the apperceptive mass.

What does that mean?

Šta to znači?

What it means is, for every perception we have,

To znači da svaki naš opažaj

it needs to tally with the one like it before,

mora da se uporedi sa njemu sličnim opažajem od ranije,

or we don't have continuity, and we become a little bit disoriented.

u suprotnom nemamo kontinuitet

i postajemo blago dezorijentisani.

So I can show you an object you've never seen before.

Pokazaću vam nešto što nikada ranije niste videli.

Oh, that's a cell phone.

Aaaa, to je mobilni telefon.

But you've never seen this one before.

Ali baš ovaj niste nikada ranije videli.

What you're doing

Ono što radite

is sizing up the pattern of structural features,

jeste poređenje obrasca strukturnih odlika

and then you go through your databanks:

a onda prođete kroz svoju bazu podataka – drrrrr, mobilni telefon.

Cell phone. Oh! That's a cell phone.

Aha, da, to je mobilni telefon.

If I took a bite out of it, you'd go,

Ako bih ga zagrizao,

"Wait a second.

rekli biste: "Čekaj malo.

(Laughter)

"That's not a cell phone.

Nije to mobilni telefon.

That's one of those new chocolate cell phones."

To je onaj novi čokoladni mobilni telefon.”

(Laughter)

(Smeh)

You'd have to start a new category,

I morali biste da napravite novu kategoriju,

right between cell phones and chocolate.

nešto između mobilnih telefona i čokolade.

(Laughter)

Na taj način mi obrađujemo podatke.

That's how we process information.

You translate that to the building industry.

Kada to prevedete na građevinsku industriju

If we have a wall of windowpanes and one pane is cracked, we go,

ako imamo zid od stakla i jedno od stakala je naprslo,

odmah pomislimo: "Uh, to je polomljeno. Treba da se popravi.

"Oh, dear. That's cracked. Let's repair it.

Let's take it out and throw it away so nobody can use it

Bacićemo da niko više ne može da ga koristi i da ugradimo novo."

and put a new one in."

Jer to je ono što se radi sa naprslim staklima.

Because that's what you do with a cracked pane.

Bez obzira na to što to nema uticaja na naše živote.

Never mind that it doesn't affect our lives at all.

It only rattles that expected pattern and unity of structural features.

To samo protrese taj očekivani obrazac

i jedinstvo strukturalnih karakteristika.

However, if we took a small hammer,

Ali, ako bismo uzeli omanji čekić,

and we added cracks to all the other windows --

i dodali naprsline na sve ostale prozore,

(Laughter)

(Smeh)

then we have a pattern.

imali bismo novi obrazac.

Because Gestalt psychology emphasizes recognition of pattern

Jer geštalt psihologija naglašava prepoznavanje obrasca,

pre delova koji sačinjavaju celinu.

over parts that comprise a pattern.

We'll go, "Ooh, that's nice."

Onda ćemo pomisliti: "A, baš je to lepo."

So, that serves me every day.

Time se služim svaki dan.

Repetition creates pattern.

Ponavljanje stvara obrazac.

If I have 100 of these, 100 of those,

Ako imam stotinu komada ovoga ili onoga,

it makes no difference what these and those are.

uopšte nije važno šta su "ovo" ili "ono."

If I can repeat anything, I have the possibility of a pattern,

Ako mogu da ponovim bilo šta, imam mogućnost da stvorim obrazac,

from hickory nuts and chicken eggs, shards of glass, branches.

od hikori oraha, kokošijih jaja, delića slomljenog stakla, granja.

It doesn't make any difference.

Nevažno je od čega.

That causes a lot of waste in the building industry.

To prouzrokuje gomilu otpada u građevinskoj industriji.

The second cause is,

Drugo, negde oko 1885. Fridrih Niče

Friedrich Nietzsche, along about 1885,

napisao je knjigu “Rođenje tragedije.”

wrote a book titled "The Birth of Tragedy."

And in there,

I u njoj je rekao

he said cultures tend to swing between one of two perspectives:

da kulture imaju tendenciju da osciliraju između dve različite perspektive.

on the one hand, we have an Apollonian perspective,

S jedne strane imamo apolonsku perpektivu,

which is very crisp and premeditated and intellectualized

koja je veoma čvrsta i unapred osmišljena

i intelektualizovana i savršena.

and perfect.

On the other end of the spectrum, we have a Dionysian perspective,

Na drugom kraju spektra imamo dionizijsku perspektivu,

which is more given to the passions and intuition,

koja je sklonija strastima i intuiciji,

tolerant of organic texture and human gesture.

koja toleriše organsku teksturu ili ljudski gest.

So the way the Apollonian personality takes a picture or hangs a picture is,

Način na koji bi apolonski tip ličnosti uzeo sliku

ili okačio sliku,

they'll get out a transit

je da uzme teodolit

and a laser level

i laser i vaservagu i mikrometar.

and a micrometer.

"OK, honey. A thousandth of an inch to the left.

"Važi dušo, pomeri je hiljaditi deo inča ulevo.

That's where we want the picture. Right. Perfect!"

To je mesto gde hoćemo sliku. Bravo. Savršeno."

Predicated on plumb level, square and centered.

Zasnovana na preciznoj horizontali, tačnom pravom uglu i centriranju.

The Dionysian personality takes the picture and goes:

Dionizijski tip ličnosti

uzme sliku i kaže…

(Laughter)

(Smeh)

That's the difference.

U tome je razlika.

I feature blemish.

Ja ističem nesavršenost.

I feature organic process.

Ističem organski process --

Dead center John Dewey.

Džon Djui tačno u centru.

Apollonian mindset creates mountains of waste.

Apolonski način razmišljanja stvara gomile otpada.

If something isn't perfect,

Ako nešto nije savršeno,

if it doesn't line up with that premeditated model?

ako ne odgovara savršeno unapred zamišljenom modelu, pravac đubre.

Dumpster.

"Oops. Scratch. Dumpster."

"O ne, ogrebotina, za đubre.

O ne - ovo, o ne - ono. Deponija, deponija, deponija."

"Oops" this, "oops" that. Landfill, landfill, landfill.

The third thing is arguably --

Treće, moguće je tvrditi -

The Industrial Revolution started in the Renaissance

da je industrijska revolucija počela još za vreme renesanse

with the rise of humanism,

sa usponom humanizma

then got a little jump start along about the French Revolution.

a onda se zahuktala negde u vreme francuske revolucije.

By the middle of the 19th century, it's in full flower.

Do sredine 19. veka u punom je procvatu.

And we have dumaflaches and gizmos

I tako smo dobili džidža-bidže i stvarčice

and contraptions that will do anything

i spravice koje mogu da rade sve

that we, up to that point,

što smo, do tog trenutka,

had to do by hand.

morali da radimo ručno.

So now we have standardized materials.

Tako sada imamo standardizovane materijale.

Well, trees don't grow two inches by four inches,

Drveće ne raste u dimenzijama pet puta 10 centimetara

eight, ten and twelve feet tall.

i 1,6m, 3m i 3,6 metara u visinu.

(Laughter)

We create mountains of waste.

Mi stvaramo gomile otpada.

And they're doing a pretty good job there in the forest,

A iako se prilično dobro snalaze

u šumama,

working all the byproduct of their industry --

trudeći se da iskoriste sav otpad od proizvodnje -

with OSB and particle board and so forth and so on --

sa OSB pločama i ivericom i tako dalje --

but it does no good

ali ne pomaže

to be responsible at the point of harvest in the forest

da se bude odgovoran u trenutku kada se drvo seče u šumi

if consumers are wasting the harvest at the point of consumption.

ako potrošači rasipnički upotrebljavaju drvo u trenutku kada ga koriste,

And that's what's happening.

a to je ono što se događa.

And so if something isn't standard,

I tako ako nešto nije standardno,

"Oops, dumpster." "Oops" this. "Oops, warped."

"O ne, pravac đubre. O ne, ovo ili ono. O ne, iskrivljeno je."

If you buy a two-by-four and it's not straight,

Ako kupite dasku od 5x10 i ona nije ravna,

možete da je vratite.

you can take it back.

"Oh, I'm so sorry, sir. We'll get you a straight one."

"O, žao mi je, gospodine. Donećemo vam ravnu."

Well, I feature all those warped things

Ja upotrebljavam i ističem sve te iskrivljene stvari,

because repetition creates pattern,

jer ponavljanje stvara obrazac,

and it's from a Dionysian perspective.

i to je dionizijska perspektiva.

The fourth thing

Četvrto,

is labor is disproportionately more expensive than materials.

rad je neproporcionalno skuplji od materijala.

Well, that's just a myth.

To je naprosto mit.

And there's a story:

Evo jedne priče: o Džimu Tulu, jednom od momaka koje sam obučavao.

Jim Tulles, one of the guys I trained -- I said, "Jim, it's time now.

Rekao sam mu: "Džime, vreme je.

I got a job for you as a foreman on a framing crew. Time for you to go."

Našao sam ti posao nadzornika za ekipu stolara. Vreme je da odeš."

"Dan, I just don't think I'm ready."

"Den, mislim da još nisam spreman."

"Jim, now it's time. You're the down -- oh!"

"Džime, vreme je. Ovo ti je šansa."

So we hired on.

I tako smo počeli posao.

And he was out there with a tape measure, going through the trash heap,

On je dolazio sa metarskom trakom,

preturao po gomili za otpad, tražeći materijal za nadvratnik -

looking for header material, or the board that goes over a door,

to je daska koja se stavlja iznad vrata -

thinking he'd impress his boss -- that's how we taught him to do it.

misleći da će oduševiti svog šefa – tako smo ga mi učili.

The superintendent walked up and said, "What are you doing?"

Ali poslovođa je prišao i rekao: "Šta to radiš?"

"Oh, just looking for header material,"

"Samo tražim nešto za nadvratnik,"

waiting for that kudos.

očekujući da bude pohvaljen.

He said, "I'm not paying you to go through the trash. Get back to work."

Ali on je rekao: "Ne, ne.

Ne plaćam te da preturaš po đubretu. Vraćaj se na posao."

And Jim had the wherewithal to say,

A on je bio dovoljno priseban da kaže,

"You know, if you were paying me 300 dollars an hour,

“Znate, da me plaćate 300 dolara na sat,

I can see how you might say that.

razumeo bih kako to možete da kažete,

But right now, I'm saving you five dollars a minute.

ali u ovim okolnostima, ja vam štedim pet dolara svakog minuta.

Do the math."

Izračunajte sami."

(Laughter)

(Smeh)

"Good call, Tulles. From now on, you guys hit this pile first."

"Bravo Tul. Od sada, pretražite prvo ovu gomilu."

And the irony is that he wasn't very good at math.

A ironično je da on baš nije imao mnogo veze sa matematikom.

(Laughter)

(Smeh)

But once in a while, you get access to the control room,

Ali ponekad dobijete pristup kontrolnoj sobi,

and then you can kind of mess with the dials.

i onda možete malo da brljate sa dugmićima.

And that's what happened there.

I to se tamo i dogodilo.

The fifth thing is that maybe, after 2,500 years,

Peto, možda i posle 2500 godina

Plato is still having his way with us in his notion of perfect forms.

Platon i dalje utiče na nas svojom idejom o idealnim formama.

He said that we have in our noggin the perfect idea of what we want,

On je rekao da u svojoj tintari

imamo savršenu ideju onoga što želimo,

and we force environmental resources to accommodate that.

i da primoravamo prirodne resurse da se tome prilagode.

So we all have in our head the perfect house,

Svi u glavi imamo savršenu kuću,

the American dream, which is a house,

američki san, a to je kuća --

the dream house.

kuća snova.

Problem je što ne možemo da je priuštimo.

The problem is we can't afford it.

So we have the American dream look-alike,

I zato imamo nešto što liči na američki san,

which is a mobile home.

a to je montažna kuća.

Now there's a blight on the planet.

Eto načina da se upropasti planeta.

(Laughter)

It's a chattel mortgage,

Za njih je hipoteka kao za pokretnu imovinu

just like furniture, just like a car.

Baš kao i za nameštaj, ili automobil.

You write the check, and instantly, it depreciates 30 percent.

Napišete ček i vrednost istog trenutka pada za 30 procenata.

After a year, you can't get insurance on everything you have in it,

Posle godinu dana ne možete da dobijete osiguranje za sve što imate unutra,

only on 70 percent.

Već samo za 70 posto.

Wired with 14-Gauge wire, typically.

Električni kablovi su im tipično veličine 14.

Nothing wrong with that,

U tome nema ničeg lošeg,

unless you ask it to do what 12-Gauge wire's supposed to do,

sem ako ih ne opterećujete za veličinu 12,

a upravo se to dešava.

and that's what happens.

It out-gasses formaldehyde --

Ispuštaju toliko formaldehida

so much so that there is a federal law in place

da je donešen federalni zakon

to warn new mobile home buyers of the formaldehyde atmosphere danger.

kojim se kupci montažnih kuća

upozoravaju na to koliko su formaldehidi opasni po atmosferu.

Are we just being numbingly stupid?

Zar je moguće da smo do te mere glupi?

The walls are this thick.

Zidovi su ovolicki.

The whole thing has the structural value of corn.

Cela stvar ima statičku otpornost kukuruza.

(Laughter)

(Smeh)

"So ... I thought Palm Harbor Village was over there."

"Mislio sam da je Palm Harbor Vilidž tamo preko."

"No, no. We had a wind last night.

"A, ne, ne. Sinoć je duvao vetar.

It's gone now."

Tako da ga više nema."

(Laughter)

(Smeh)

Then when they degrade, what do you do with them?

I kada počnu da propadaju, šta se sa njima radi?

Now, all that --

Sve to,

that Apollonian, Platonic model --

taj apolonski, platonski model,

is what the building industry is predicated on,

na tome se zasniva građevinska industrija,

and there are a number of things that exacerbate that.

i postoji nekoliko stvari koje to pogoršavaju.

One is that all the professionals,

Jedna je da svi stručnjaci,

all the tradesmen, vendors,

sve zanatlije, prodavci,

inspectors, engineers, architects

inspektori, inženjeri, arhitekte

all think like this.

svi oni razmišljaju na taj način.

And then it works its way back to the consumer,

A onda to povratno utiče i na potrošača

who demands the same model.

koji zahteva isti model.

It's a self-fulfilling prophecy. We can't get out of it.

To je proročanstvo koje obistinjava samo sebe.

Ne možemo da ga izbegnemo.

Then here come the marketeers and the advertisers.

Onda dolaze marketing i reklama.

"Woo. Woo-hoo."

"Ohoo. Ooohohohoho."

We buy stuff we didn't know we needed.

Kupujemo stvari za koje nismo ni znali da nam trebaju.

All we have to do is look at what one company did

Treba samo da pogledamo

šta je jedna kompanija uradila sa gaziranim sokom od šljiva.

with carbonated prune juice.

How disgusting.

Odvratno.

(Laughter)

(Smeh)

But you know what they did?

Ali znate šta su oni uradili?

They hooked a metaphor into it and said, "I drink Dr. Pepper ..."

Dodali su metaforu u sve to i rekli: "Ja pijem Dr. Pepper…"

I ne prođe mnogo a mi ločemo more toga,

And pretty soon, we're swilling that stuff by the lake-ful,

milijarde litara.

by the billions of gallons.

It doesn't even have real prunes! Doesn't even keep you regular.

Čak u njemu nema ni pravih šljiva - ne pomaže u redovnom pražnjenju.

(Laughter)

(Smeh)

My oh my, that makes it worse.

To pogoršava stvari.

And we get sucked into that faster than anything.

A uvuku nas u takve stvari dok si rekao keks.

Then, a man named Jean-Paul Sartre wrote a book

Onda je čovek po imenu Žan Pol Sartr napisao knjigu

titled "Being and Nothingness."

pod naslovom “Biće i ništavilo.”

It's a pretty quick read. You can snap through it in maybe --

Brzo se čita.

Možete da je preletite za jedno dve godine,

(Laughter)

maybe two years,

if you read eight hours a day.

ako čitate osam sati dnevno.

In there, he talked about the divided self.

U toj knjizi govorio je o podeljenom sopstvu.

He said human beings act differently when they know they're alone

Rekao je da se ljudska bića drugačije ponašaju kada znaju da su sama

than when they know somebody else is around.

nego kada znaju da ima još nekog.

So if I'm eating spaghetti, and I know I'm alone,

Ako jedem špagete, a znam da sam sam,

I can eat like a backhoe.

mogu da jedem kao divljak.

Mogu da brišem usta rukavom – dok je salveta na stolu,

I can wipe my mouth on my sleeve, napkin on the table,

chew with my mouth open, make little noises,

da žvaćem sa otvorenim ustima, da mljackam,

scratch wherever I want.

da se češem gde god hoću.

(Laughter)

(Smeh)

But as soon as you walk in,

Ali čim neko uđe,

počinjem sa: "O, tu mi je kapnuo sos."

I go, "Oops! Lil' spaghetti sauce there."

Napkin in my lap, half-bites,

Salveta je preko kolena, jedem u malim zalogajima,

chew with my mouth closed, no scratching.

zatvaram usta dok žvaćem i nema češanja.

Now, what I'm doing is fulfilling your expectations

Ono što radim

jeste da ispunjavam vaša očekivanja

of how I should live my life.

o tome kako bi trebalo da živim svoj život.

I feel that expectation,

Ja osećam ta očekivanja,

and so I accommodate it,

i prilagođavam im se,

and I'm living my life according to what you expect me to do.

i živim svoj život u skladu sa onim što očekujete da radim.

That happens in the building industry as well.

To se dešava i u građevinskoj industriji.

That's why all subdivisions look the same.

Zato nam sva naselja izgledaju isto.

Sometimes, we even have these formalized cultural expectations.

Ponekad čak imamo

razna formalizovana očekivanja što se tiče ponašanja.

I'll bet all your shoes match.

Kladim se da vam se sve cipele slažu.

Sure enough, we all buy into that ...

Naravno, svi na to pristajemo,

(Laughter)

a kada se radi o naseljima zatvorenog tipa,

And with gated communities,

we have a formalized expectation,

imamo formalizovano očekivanje

with a homeowners' association.

od asocijacije investitora.

Sometimes those guys are Nazis,

Ti ljudi su ponekad nacisti,

my oh my.

jao jao.

That exacerbates and continues this model.

To pogoršava i produžava ovaj model.

The last thing is gregariousness.

Poslednja stvar je društvenost.

Human beings are a social species.

Ljudska bića su društvena vrsta.

We like to hang together in groups,

Volimo da provodimo vreme u grupama,

just like wildebeests, just like lions.

baš kao i antilope, kao i lavovi.

Wildebeests don't hang with lions,

Antilope se ne druže sa lavovima

because lions eat wildebeests.

jer lavovi jedu antilope.

Human beings are like that.

I ljudska bića su takva.

We do what that group does

Radimo ono što radi grupa

that we're trying to identify with.

sa kojom pokušavamo da se identifikujemo.

You see this in junior high a lot.

To se dosta primećuje u srednjim školama.

Those kids, they'll work all summer long -- kill themselves --

Ta deca rade po celo leto,

ubiju se od posla,

so that they can afford one pair of designer jeans.

da bi mogli sebi da priušte

farmerke nekog poznatog dizajnera,

So along about September,

tako da otprilike u septembru

they can stride in and go,

mogu da ušetaju i kažu:

"I'm important today. See? Don't touch my designer jeans!

"Danas sam važan.

Gle, pogledaj, ne diraj moje dizajnirane farmerke.

I see you don't have designer jeans.

Vidim da ti nemaš dizajnirane farmerke.

You're not one of the beautiful -- See, I'm one of the beautiful people.

Ti nisi jedan od zgodnih ljudi.

Vidiš, ja sam jedan od zgodnih. Vidiš mi farmerke?"

See my jeans?"

Right there is reason enough to have uniforms.

Samo to je dovoljan razlog da se uvedu uniforme.

And so that happens in the building industry as well.

A to se dešava i u građevinskoj industriji.

We have confused Maslow's hierarchy of needs,

Pobrkali smo

Maslovljevu hijerarhiju potreba pomalo.

just a little bit.

On the bottom tier, we have basic needs:

Na dnu

imamo osnovne potrebe -

shelter, clothing, food, water, mating and so forth.

zaklon, odeću, hranu, vodu, parenje i tako dalje.

Second: security. Third: relationships.

Drugo, sigurnost. Treće, veze.

Fourth: status, self-esteem -- that is, vanity --

Četvrto, status, samopoštovanje – to je taština.

A mi uzimamo taštinu i premeštamo je ovde dole.

and we're taking vanity and shoving it down here.

And so we end up

I tako završimo

with vain decisions,

sa odlukama donetim iz nadmenosti

and we can't even afford our mortgage.

i onda ne možemo da platimo ratu kredita,

We can't afford to eat anything except beans;

ne možemo sebi da dozvolimo ni da jedemo išta osim pasulja.

that is, our housing has become a commodity.

To znači da je naše stanovanje

postalo roba

And it takes a little bit of nerve

i potrebno je imati petlju

to dive into those primal,

da se zaroni u te primalne,

terrifying parts of ourselves

zastrašujuće delove našeg bića

and make our own decisions

i donese sopstvena odluka

and not make our housing a commodity,

i da se od stanovanja ne pravi roba,

but make it something that bubbles up from seminal sources.

već nešto što vri iz iskonskih izvora.

That takes a little bit of nerve,

Za to treba imati petlju,

and, darn it, once in a while, you fail.

i, dođavola, ponekad i pogrešite.

But that's okay.

Ali to je u redu.

If failure destroys you,

Ako ne podnosite neuspeh,

then you can't do this.

onda ne možete ovako da postupite.

I fail all the time, every day,

Ja stalno doživljavam neuspeh, svakoga dana,

and I've had some whopping failures, I promise --

doživeo sam neke ogromne neuspehe, verujte mi,

velike, javne, ponižavajuće,

big, public, humiliating, embarrassing failures.

posramljujuće neuspehe.

Everybody points and laughs,

Svi upiru prstom i smeju se,

and they say, "He tried it a fifth time, and it still didn't work!

i kažu: "Probao je to već peti put i opet nije uspelo.

What a moron!"

Kakav moron."

Early on, contractors come by and say,

U početku, izvođači dođu i kažu:

"Dan, you're a cute little bunny,

"Dene, ti si jedan slatki zeka,

but you know, this just isn't going to work.

ali znaš, ovo prosto neće moći.

What don't you do this? Why don't you do that?"

Zašto ne uradiš ovo i zašto ne uradiš ono?"

And your instinct is to say,

A vaš instinkt je da odgovorite:

"Well, why don't you suck an egg?"

"A zašto ti malo ne odeš u peršun."

(Laughter)

But you don't say that,

Ali to ne kažete,

because they're the guys you're targeting.

jer su to ljudi koji su vam ciljna grupa.

And so what we've done --

I tako, ono što smo uradili -

and this isn't just in housing; it's in clothing and food

a to se ne odnosi samo na stanovanje;

nego i na odevanje i hranu

and our transportation needs, our energy --

naše saobraćajne potrebe, našu energiju -

we sprawl just a little bit.

mi se pomalo širimo.

I kada povremeno dospem u medije,

And when I get a little bit of press,

I hear from people all over the world.

javljaju mi se ljudi iz celog sveta.

And we may have invented excess,

Možda smo mi izmislili neumerenost,

but the problem of waste is worldwide.

ali problem sa otpadom

postoji u celom svetu.

We're in trouble.

U nevolji smo.

And I don't wear ammo belts crisscrossing my chest

Iako ja ne nosim pojas sa mecima preko ramena

and a red bandana.

i crvenu maramu oko glave,

But we're clearly in trouble.

ali jasno je da smo u nevolji.

And what we need to do is reconnect

Ono što treba da uradimo jeste

da se ponovo povežemo

with those really primal parts of ourselves

sa onim zaista iskonskim delom sebe

and make some decisions and say,

i donesemo neke odluke

"You know, I think I would like to put CDs across the wall there.

i kažemo: "Znaš, mislim da bih voleo

da stavim policu za diskove preko onog zida tamo.

What do you think, honey?"

Šta misliš draga?"

If it doesn't work, take it down.

Ako ne valja, skloniš je.

What we need to do is reconnect with who we really are,

Treba da se iznova povežemo sa onim što zaista jesmo,

and that's thrilling indeed.

a to je zaista uzbudljivo.

Thank you very much.

Mnogo vam hvala.

(Applause)

(Aplauz)