Dan Phillips: Creative houses from reclaimed stuff

240,049 views ・ 2010-11-29

TED


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翻译人员: L Y 校对人员: Xu Jiang
00:16
(Applause)
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(掌声)
非常感谢。
00:23
Thank you very much.
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00:24
I have a few pictures,
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我有一些图片,
00:26
and I'll talk a little bit about how I'm able to do what I do.
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而且我会谈些
我怎么能够做成我现在所从事的事情。
00:30
All these houses are built
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这些房子都是用
00:32
from between 70 and 80 percent recycled material,
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百分之七十到八十的回收材料建成的,
00:35
stuff that was headed to the mulcher, the landfill, the burn pile.
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像是处理到土壤上,垃圾掩埋,燃烧坑。
00:38
It was all just gone.
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这些都过去了。
00:40
This is the first house I built.
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这是我建造的第一个房子。
00:42
This double front door here with the three-light transom,
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这个双门带着一个三个透光口的门楣,
00:45
that was headed to the landfill.
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是从垃圾填埋场获得的。
那是个小塔楼。
00:48
Have a little turret there.
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看阶梯状的屋檐边得几个按钮 -
00:50
And then these buttons on the corbels here --
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就在那里 -
00:54
right there --
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那些是山核桃果。
00:55
those are hickory nuts.
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00:56
And these buttons there --
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那里的按钮,
00:58
those are chicken eggs.
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是鸡蛋。
01:00
(Laughter)
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当然,你要先吃早餐,
01:01
Of course, first you have breakfast,
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01:03
and then you fill the shell full of Bondo and paint it and nail it up,
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然后你用Bondo将蛋壳填充,画上图形并且固定好,
然后你在很少的时间内
01:07
and you have an architectural button in just a fraction of the time.
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就完成了一个建筑用的按钮了。
这是内部的样子。
01:11
This is a look at the inside.
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你能看到那里三个透光口的门楣
01:13
You can see the three-light transom there with the eyebrow windows.
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和眉窗 -
01:16
Certainly an architectural antique headed to the landfill --
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当然是古典的建筑。
从垃圾填埋场获得的。
01:19
even the lockset is probably worth 200 dollars.
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甚至这个锁可能也值200美元。
01:22
Everything in the kitchen was salvaged.
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厨房里所有的东西都是回收来的。
01:24
There's a 1952 O'Keefe & Merritt stove,
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这是1952年的O'Keefe & Merritt的灶台,
01:26
if you like to cook -- cool stove.
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如果你喜欢烹饪的话 - 很好的灶台。
01:29
This is going up into the turret.
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登上楼。
01:31
I got that staircase for 20 dollars,
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我用20美元买的楼梯,
01:34
including delivery to my lot.
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包括运费。
01:37
(Laughter)
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(笑声)
01:39
Then, looking up in the turret,
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然后,在塔楼向上看,
01:42
you see there are bulges and pokes and sags and so forth.
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你看到凹凸不平的设计。
01:45
Well, if that ruins your life,
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如果这破坏了你的生活,
01:47
well, then, you shouldn't live there.
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你不应当住在那里。
01:49
(Laughter)
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(笑声)
01:51
This is a laundry chute.
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这是洗衣房,
01:53
And this right here is a shoe last --
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右面的最后是鞋楦。
01:56
those are those cast-iron things you see at antique shops.
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那些铁制东西是古董店中的才能看到的东西。
所以我弄了其中的一个,
01:59
So I had one of those,
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02:00
so I made some low-tech gadgetry, where you just stomp on the shoe last,
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所以我做了几个简单的小玩意
就在你踩在鞋楦的那个地方,
02:04
and then the door flies open and you throw your laundry down.
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门就打开,你可以将你要洗的衣服扔下去。
02:07
And then if you're smart enough, it goes on a basket on top of the washer.
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然后如果你够聪明的话,会到洗衣机上面的篮子里。
否则,会到马桶里。
02:11
If not, it goes into the toilet.
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02:13
(Laughter)
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(笑声)
02:15
This is a bathtub I made,
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这是我做的浴缸,
02:17
made out of scrap two-by-four.
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用二乘四的废料做成的。
02:19
Started with the rim, and then glued and nailed it up into a flat,
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先是弄出个轮廓
然后粘起来固定成一个平面,
02:23
corbeled it up and flipped it over,
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支撑起来,再翻过来,
02:25
then did the two profiles on this side.
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然后再在这一边弄两个面。
02:27
It's a two-person tub.
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这是一个两人用的浴缸。
02:29
After all, it's not just a question of hygiene,
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毕竟,这不仅仅是卫生的问题,
02:32
but there's a possibility of recreation as well.
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而也是一种娱乐的可能。
02:34
(Laughter)
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(笑声)
02:37
Then, this faucet here is just a piece of Osage orange.
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这个水龙头
是桑橙树的一部分。
这看起来有些像生殖器,
02:43
It looks a little phallic,
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但毕竟这只是个浴室。
02:45
but after all, it's a bathroom.
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02:46
(Laughter)
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(笑声)
02:49
This is a house based on a Budweiser can.
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这是一个建立在百威啤酒瓶基础上的房子。
02:51
It doesn't look like a can of beer,
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这看上去并不像是啤酒瓶,
02:53
but the design take-offs are absolutely unmistakable:
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但是从设计上是完全无误的。
啤酒花的设计直到屋檐下,
02:56
the barley hops design worked up into the eaves,
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02:58
then the dentil work comes directly off the can's red, white, blue and silver.
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然后白色的部分直接从瓶子的红色,白色,蓝色和银色部分分离出来。
03:02
Then, these corbels going down underneath the eaves
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这些阶梯顺着屋檐向下
03:04
are that little design that comes off the can.
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都是从瓶子外观想到的小设计。
03:06
I just put a can on a copier and kept enlarging it
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我只把瓶子放在复印机上
持续地放大直到得到我想要的尺寸。
03:09
until I got the size I want.
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03:11
Then, on the can it says,
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然后,瓶子上写着,
03:13
"This is the famous Budweiser beer,
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“这是著名的百威啤酒,我们不知道有其他的啤酒,怎么样...怎么样。”
03:15
we know of no other beer, blah, blah, blah."
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03:17
So we changed that and put,
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所以我们改变成,“这是著名的百威房子。
03:18
"This is the famous Budweiser house. We don't know of any other house ..."
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我们不知道有其他这样的房子,”怎么样...怎么样。
03:22
and so forth and so on.
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03:23
This is a deadbolt.
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这是门拴。曾经是1930年成型机的围栏,
03:24
It's a fence from a 1930s shaper, which is a very angry woodworking machine.
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用木工机器。
03:28
And they gave me the fence, but they didn't give me the shaper,
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他们给了我这个围栏,但是他们没给我成型机,
03:31
so we made a deadbolt out of it.
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所以我们用它做了个门拴。
03:33
That'll keep bull elephants out, I promise.
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这可以将强壮的大象拦在外面,我保证。
03:35
(Laughter)
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并且确定的是,我们不会跟强壮的大象有矛盾。
03:36
And sure enough, we've had no problems with bull elephants.
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(笑声)
03:39
(Laughter)
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03:40
The shower is intended to simulate a glass of beer.
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这个淋浴是模仿一瓶酒。
03:43
We've got bubbles going up there, then suds at the top with lumpy tiles.
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泡沫从那里上去,然后是有着泡沫的破碎的瓷砖。
03:46
Where do you get lumpy tiles? Well, of course, you don't.
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我们是从哪里得到这些瓷砖的呢?当然,你得不到。
03:49
But I get a lot of toilets, and so you just dispatch a toilet with a hammer,
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但是我有很多卫生间,所以你就用锤子打坏一个卫生间,
然后你就有破碎的瓷砖了。
03:53
and then you have lumpy tiles.
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03:55
And then the faucet is a beer tap.
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那里的水龙头
是一个啤酒栓子。
03:58
(Laughter)
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(笑声)
04:01
Then, this panel of glass is the same panel of glass
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然后这种玻璃面板
跟美国中产阶级家的正门所用的
04:05
that occurs in every middle-class front door in America.
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玻璃面板一样。
04:08
We're getting tired of it. It's kind of clichéd now.
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我们觉得现在这有点俗。
04:11
If you put it in the front door, your design fails.
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所以如果你将它放到正门,你的设计就失败了。
04:14
So don't put it in the front door; put it somewhere else.
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所以不要放到正门,而是放到其他的什么地方。
这是块很好的玻璃面板。
04:17
It's a pretty panel of glass.
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但是如果你放到正门,
04:19
But if you put it in the front door,
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04:20
people say, "Oh, you're trying to be like those guys,
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人们会说,“你在模仿其他人,不是你设计的。”
04:23
and you didn't make it."
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所以不要放到那里。
04:24
So don't put it there.
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04:26
Then, another bathroom upstairs.
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楼上还有一个浴室。
04:28
This light up here
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浴室的灯是跟
04:29
is the same light that occurs in every middle-class foyer in America.
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在每一个美国中产家庭的门厅里的灯一模一样。
04:33
Don't put it in the foyer.
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所以不要放到门厅里。
04:35
Put it in the shower, or in the closet,
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要放到浴室里,或者壁橱里,
但是不要放到门厅里。
04:38
but not in the foyer.
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有人给了我一个浴盆,所以我就放了个浴盆。
04:41
Then, somebody gave me a bidet, so it got a bidet.
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04:43
(Laughter)
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(笑声)
04:46
This little house here,
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这个小房子,
04:47
those branches there are made out of Bois d'arc or Osage orange.
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这些树枝是用桑橙树做成的,
04:51
These pictures will keep scrolling as I talk a little bit.
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这些图片持续滚动
在我说话的时候。
04:55
In order to do what I do,
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为了做我在做的事情,
04:57
you have to understand what causes waste in the building industry.
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你必须明白
是什么制造了建筑业的废料。
05:01
Our housing has become a commodity,
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我们的房屋变成了商品,
05:04
and I'll talk a little bit about that.
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我要简单地说下这个。
05:06
But the first cause of waste is probably even buried in our DNA.
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但是造成废物的第一个原因可能就在我们DNA里埋藏着。
05:09
Human beings have a need for maintaining consistency
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人类需要保持连续性
为了别人的感知。
05:12
of the apperceptive mass.
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这是什么意思呢?
05:14
What does that mean?
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05:15
What it means is, for every perception we have,
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这是说,对于我们的每个感觉,
05:17
it needs to tally with the one like it before,
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这需要和之前的相吻合,
否则我们将失去连续性,
05:20
or we don't have continuity, and we become a little bit disoriented.
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并且我们将变得失去方向。
05:23
So I can show you an object you've never seen before.
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所以我给你们看一个你们之前没见过的东西。
05:26
Oh, that's a cell phone.
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这是个手机。
05:28
But you've never seen this one before.
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但是你之前从没见过。
05:31
What you're doing
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你现在做的
05:32
is sizing up the pattern of structural features,
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就是扩大这个结构,
05:35
and then you go through your databanks:
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然后从你的数据库中知道这是个手机。
05:38
Cell phone. Oh! That's a cell phone.
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这是个手机。
05:40
If I took a bite out of it, you'd go,
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如果我拿走一部分,
05:42
"Wait a second.
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你会说,“等一下。
05:44
(Laughter)
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05:45
"That's not a cell phone.
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那不是个手机。
05:46
That's one of those new chocolate cell phones."
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那是新型巧克力手机的一种。”
05:49
(Laughter)
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(笑声)
05:51
You'd have to start a new category,
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你需要创造一个新的类别,
05:53
right between cell phones and chocolate.
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在手机和巧克力之间。
05:55
(Laughter)
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这是我们处理信息的方式。
05:57
That's how we process information.
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05:58
You translate that to the building industry.
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所以你可以这样理解建筑业,
如果我们有一面玻璃窗,其中的一扇窗子坏了,
06:01
If we have a wall of windowpanes and one pane is cracked, we go,
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我们说,“天啊。这个坏了。修吧。
06:04
"Oh, dear. That's cracked. Let's repair it.
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扔掉这个,这样没人能够再用它并装上个新的。”
06:06
Let's take it out and throw it away so nobody can use it
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06:08
and put a new one in."
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因为这是你处理破窗户的方式。
06:10
Because that's what you do with a cracked pane.
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但是这并不影响我们的生活。
06:12
Never mind that it doesn't affect our lives at all.
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06:14
It only rattles that expected pattern and unity of structural features.
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这只是影响了我们期待的图案
和结构的统一。
06:19
However, if we took a small hammer,
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但是,如果我们拿一个小锤子,
在其他窗户上都加上裂缝,
06:22
and we added cracks to all the other windows --
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06:24
(Laughter)
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我们就有了图案。
06:26
then we have a pattern.
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06:27
Because Gestalt psychology emphasizes recognition of pattern
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因为完全形态心理学强调对于图案的认知
而不是组成图案的部分。
06:31
over parts that comprise a pattern.
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我们会说,“这很好。”
06:33
We'll go, "Ooh, that's nice."
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06:34
So, that serves me every day.
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所以,这是我每天所做的。
重复创造了图案。
06:38
Repetition creates pattern.
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06:39
If I have 100 of these, 100 of those,
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如果我有一百个这些,一百个那些,
06:41
it makes no difference what these and those are.
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这并不影响这个或那个是什么。
06:43
If I can repeat anything, I have the possibility of a pattern,
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如果我可以重复任何事,我就能够创造图案,
06:46
from hickory nuts and chicken eggs, shards of glass, branches.
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从山核桃果和鸡蛋,玻璃片,树枝中。
06:49
It doesn't make any difference.
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这并没改变什么。
06:51
That causes a lot of waste in the building industry.
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这造成了建筑业中很多的废料。
06:53
The second cause is,
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第二,Friedrich Nietzsche在1885年
06:55
Friedrich Nietzsche, along about 1885,
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写了本书叫“悲剧的产生”。
06:57
wrote a book titled "The Birth of Tragedy."
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06:59
And in there,
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在书里他说
07:00
he said cultures tend to swing between one of two perspectives:
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文化在两种看法中徘徊。
07:03
on the one hand, we have an Apollonian perspective,
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一方面,我们有阿波罗的看法,
非常清楚而且规定好的
07:07
which is very crisp and premeditated and intellectualized
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并且是理智的
而且是完美的。
07:11
and perfect.
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07:13
On the other end of the spectrum, we have a Dionysian perspective,
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另一方面,我们有酒神的看法,
07:16
which is more given to the passions and intuition,
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更多得强调感情和直觉,
07:19
tolerant of organic texture and human gesture.
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对自然的结构和人类习俗的容忍。
07:22
So the way the Apollonian personality takes a picture or hangs a picture is,
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所以用阿波罗特性的方式拍照片,
或者挂个照片,
07:27
they'll get out a transit
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是很细致
07:29
and a laser level
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微妙的。
07:31
and a micrometer.
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07:32
"OK, honey. A thousandth of an inch to the left.
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“好的,亲爱的。向左千分之一英尺。
这是我们拍照片的地方。对。好极了。”
07:35
That's where we want the picture. Right. Perfect!"
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建立在好的基础,正方正中。
07:37
Predicated on plumb level, square and centered.
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酒神的特性
07:40
The Dionysian personality takes the picture and goes:
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只是找个照片……
07:44
(Laughter)
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(笑声)
那就是不同之处。
07:49
That's the difference.
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我描述污点。
07:51
I feature blemish.
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07:52
I feature organic process.
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我描述有机过程 -
07:54
Dead center John Dewey.
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正好是John Dewey。
07:56
Apollonian mindset creates mountains of waste.
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阿波罗的看法创造了大量的废料。
如果有什么东西不完美,
08:01
If something isn't perfect,
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08:02
if it doesn't line up with that premeditated model?
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如果跟预期的模型吻合,扔掉。
08:05
Dumpster.
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“呃,有划痕,扔掉。
08:06
"Oops. Scratch. Dumpster."
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这个,那个。垃圾。垃圾。垃圾。”
08:08
"Oops" this, "oops" that. Landfill, landfill, landfill.
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08:10
The third thing is arguably --
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第三件事是值得商榷的 -
08:13
The Industrial Revolution started in the Renaissance
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工业革命开始于文艺复兴
和人文主义的兴起
08:16
with the rise of humanism,
193
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08:17
then got a little jump start along about the French Revolution.
194
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2965
然后导致了法国革命。
08:20
By the middle of the 19th century, it's in full flower.
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19世纪中期,这些在蓬勃发展。
然后我们有了各种各样的东西
08:23
And we have dumaflaches and gizmos
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08:25
and contraptions that will do anything
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可以做任何事情
那些我们,直到那个时候,
08:29
that we, up to that point,
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1840
需要自己动手做的东西。
08:31
had to do by hand.
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08:32
So now we have standardized materials.
200
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所以现在我们有标准化的东西。
08:34
Well, trees don't grow two inches by four inches,
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树不是长在两英寸乘四英寸的范围内
08:37
eight, ten and twelve feet tall.
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不是八英尺,10英尺和12英尺那样高。
08:39
(Laughter)
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我们创造了大量的废料。
08:40
We create mountains of waste.
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他们就被扔在
08:42
And they're doing a pretty good job there in the forest,
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森林里,
08:45
working all the byproduct of their industry --
206
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和工业的副产品 -
还有定向结构刨花板和碎木板等等 -
08:48
with OSB and particle board and so forth and so on --
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2762
08:50
but it does no good
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但是这并没有
08:52
to be responsible at the point of harvest in the forest
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对采伐森林负责
08:55
if consumers are wasting the harvest at the point of consumption.
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如果消费者们浪费掉这些用以消耗的伐木,
那就是现在发生的事情。
08:59
And that's what's happening.
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1491
如果有一些事情不符合标准,
09:01
And so if something isn't standard,
212
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1712
09:02
"Oops, dumpster." "Oops" this. "Oops, warped."
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2933
“垃圾。这个, 变形了。”
09:05
If you buy a two-by-four and it's not straight,
214
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2229
如果你要二乘四的而不是直的,
你可以将它取回来。
09:08
you can take it back.
215
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1260
09:09
"Oh, I'm so sorry, sir. We'll get you a straight one."
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“对不起。我们会给你做个直的。”
09:11
Well, I feature all those warped things
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我把这些变形了的东西,
因为重复创造图案,
09:15
because repetition creates pattern,
218
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1815
这是从酒神的角度来说。
09:17
and it's from a Dionysian perspective.
219
557094
2005
第四件事
09:19
The fourth thing
220
559123
1282
09:20
is labor is disproportionately more expensive than materials.
221
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3726
是劳动力不成比例得比材料贵得多。
这只是个事情。
09:24
Well, that's just a myth.
222
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1490
09:25
And there's a story:
223
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1162
现在是个故事:Jim Tulles,我训练的一个人,
09:26
Jim Tulles, one of the guys I trained -- I said, "Jim, it's time now.
224
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3559
我说,“Jim,现在是时候了。
09:30
I got a job for you as a foreman on a framing crew. Time for you to go."
225
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3415
我为你找了个构架队的工头职务。你现在可以去了。”
09:33
"Dan, I just don't think I'm ready."
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1751
“Dan,我不认为我准备好了。”
09:35
"Jim, now it's time. You're the down -- oh!"
227
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2966
“Jim,现在是时候了。你要走了。”
09:38
So we hired on.
228
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1351
然后我们开始了。
09:40
And he was out there with a tape measure, going through the trash heap,
229
580041
3477
他在外面用他的皮尺
在垃圾堆里寻找顶梁的材料 -
09:43
looking for header material, or the board that goes over a door,
230
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3100
就是门上的木板 -
09:46
thinking he'd impress his boss -- that's how we taught him to do it.
231
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3221
想着他能令老板刮目相看 - 这是我们教他的。
主管走过去说,“你在做什么?”
09:49
The superintendent walked up and said, "What are you doing?"
232
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2851
“只是找些顶梁的材料”,
09:52
"Oh, just looking for header material,"
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1920
等待赞誉。
09:54
waiting for that kudos.
234
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1161
09:55
He said, "I'm not paying you to go through the trash. Get back to work."
235
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3458
他说,“不,不。我不是雇你在垃圾里找东西。回去工作。”
他很必要地说,
09:59
And Jim had the wherewithal to say,
236
599397
1708
他说,“你知道,如果你付我
10:01
"You know, if you were paying me 300 dollars an hour,
237
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3374
300美元一小时,
10:04
I can see how you might say that.
238
604527
2017
我能够想像你会这样说,
10:06
But right now, I'm saving you five dollars a minute.
239
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3077
但是现在,我每分钟为你节省了5美元。
10:09
Do the math."
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1348
自己算算吧”
10:11
(Laughter)
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2324
(笑声)
10:13
"Good call, Tulles. From now on, you guys hit this pile first."
242
613389
3214
“好的,Tulles。从现在开始,你们先从这堆开始。”
10:16
And the irony is that he wasn't very good at math.
243
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2475
具有讽刺意味的是他并不擅长数学。
10:19
(Laughter)
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619126
3406
(笑声)
10:22
But once in a while, you get access to the control room,
245
622556
2651
有些时候当你去控制室时,
你要处理电话。
10:25
and then you can kind of mess with the dials.
246
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2109
这就是在那里发生的故事。
10:27
And that's what happened there.
247
627364
1565
10:29
The fifth thing is that maybe, after 2,500 years,
248
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2399
第五件事是可能2500年后,
柏拉图关于完美形式的表述仍然适用。
10:32
Plato is still having his way with us in his notion of perfect forms.
249
632121
3318
他说我们对于想要什么的完美的想法
10:35
He said that we have in our noggin the perfect idea of what we want,
250
635463
4172
就在我们的脑子里,
10:39
and we force environmental resources to accommodate that.
251
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2977
我们利用自然资源来实现它。
10:42
So we all have in our head the perfect house,
252
642660
2458
所以我们想象着完美的房子,
美国梦,是个房子 -
10:45
the American dream, which is a house,
253
645142
2230
梦想中的房子。
10:47
the dream house.
254
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1587
问题是我们负担不起。
10:49
The problem is we can't afford it.
255
649007
1779
10:50
So we have the American dream look-alike,
256
650810
1976
所以我们的美国人的梦都差不多,
10:52
which is a mobile home.
257
652810
1312
是个活动房子。
10:54
Now there's a blight on the planet.
258
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2290
现在星球上有些阴影。
10:56
(Laughter)
259
656460
1254
10:57
It's a chattel mortgage,
260
657738
1720
这是动产抵押
10:59
just like furniture, just like a car.
261
659482
1977
就像家具,就象汽车。
11:01
You write the check, and instantly, it depreciates 30 percent.
262
661483
3132
你付款后马上就贬值百分之三十。
11:04
After a year, you can't get insurance on everything you have in it,
263
664639
3207
一年之后,保险就没了,
只有百分之七十。
11:07
only on 70 percent.
264
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1271
一般是用标号14的电线。
11:09
Wired with 14-Gauge wire, typically.
265
669165
1749
11:10
Nothing wrong with that,
266
670938
1168
这没什么错,
11:12
unless you ask it to do what 12-Gauge wire's supposed to do,
267
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2846
除非你要求用标号12的线,
这是正在发生的事情。
11:15
and that's what happens.
268
675000
1203
11:16
It out-gasses formaldehyde --
269
676227
1481
由于大量的甲醛释放导致
11:17
so much so that there is a federal law in place
270
677732
4141
联邦法律
11:21
to warn new mobile home buyers of the formaldehyde atmosphere danger.
271
681897
4564
向新的移动房屋的购买者
警告存在的甲醛危险。
11:26
Are we just being numbingly stupid?
272
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2046
我们是否这么蠢呢?
11:28
The walls are this thick.
273
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1807
墙只有这么厚。
11:30
The whole thing has the structural value of corn.
274
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2977
整个就只有玉米的结构价值。
11:33
(Laughter)
275
693387
1883
(笑声)
11:35
"So ... I thought Palm Harbor Village was over there."
276
695294
2572
“所以我认为Palm Harbor村庄在那里。”
11:37
"No, no. We had a wind last night.
277
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2038
“不。昨晚上刮了风。
11:39
It's gone now."
278
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1572
现在没了。”
11:41
(Laughter)
279
701548
3238
(笑声)
11:44
Then when they degrade, what do you do with them?
280
704810
2401
然后质量降低了,你该怎么办呢?
11:47
Now, all that --
281
707619
1704
现在,
11:49
that Apollonian, Platonic model --
282
709886
2748
阿波罗,柏拉图的模型,
11:52
is what the building industry is predicated on,
283
712658
2563
是建筑业的前提,
11:55
and there are a number of things that exacerbate that.
284
715245
2676
然后还有一些事情加剧着这个。
11:57
One is that all the professionals,
285
717945
2518
一个是所有的从业者,
12:00
all the tradesmen, vendors,
286
720487
1667
所有的零售商,供应商,
12:02
inspectors, engineers, architects
287
722178
2378
检验者,工程师,建筑师
12:04
all think like this.
288
724580
1646
都这样想。
12:06
And then it works its way back to the consumer,
289
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2206
最后又回到了消费者
12:08
who demands the same model.
290
728928
1444
他们需要同样的模型。
12:10
It's a self-fulfilling prophecy. We can't get out of it.
291
730396
2819
这是一个自我加固的循环。我们走不出去。
12:13
Then here come the marketeers and the advertisers.
292
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2576
然后就是商人和广告商。
12:16
"Woo. Woo-hoo."
293
736131
2424
“啊。啊。”
12:18
We buy stuff we didn't know we needed.
294
738579
3207
我们买了我们并不需要的东西。
12:21
All we have to do is look at what one company did
295
741810
2532
我们所需要做的就是看着
一个公司如何销售西梅味的汽水。
12:24
with carbonated prune juice.
296
744366
1991
真恶心。
12:26
How disgusting.
297
746381
1405
12:27
(Laughter)
298
747810
1792
(笑声)
12:29
But you know what they did?
299
749626
1308
但是你认为他们干了什么呢?他们用个比喻
12:30
They hooked a metaphor into it and said, "I drink Dr. Pepper ..."
300
750958
3076
说道,“我喝着Pepper博士……”
很快的我们就开始畅饮这种饮料,
12:34
And pretty soon, we're swilling that stuff by the lake-ful,
301
754058
2994
数几十亿加仑。
12:37
by the billions of gallons.
302
757076
1711
12:38
It doesn't even have real prunes! Doesn't even keep you regular.
303
758811
3137
它并不含有真正的西梅 - 更不会使你正常的。
12:41
(Laughter)
304
761972
1760
(笑声)
12:43
My oh my, that makes it worse.
305
763756
2030
这是更糟的了。
12:45
And we get sucked into that faster than anything.
306
765810
3196
我们在这个事情上停滞不前的速度比在任何其他事上都要快。
一个人叫Jean-Paul Sartre写了这本书
12:49
Then, a man named Jean-Paul Sartre wrote a book
307
769030
2709
叫“存在和不存在”。
12:51
titled "Being and Nothingness."
308
771763
1485
只是一个快速阅读。
12:53
It's a pretty quick read. You can snap through it in maybe --
309
773272
2922
两年内能够读完,
12:56
(Laughter)
310
776218
1064
12:57
maybe two years,
311
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1152
如果一天读8个小时。
12:58
if you read eight hours a day.
312
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1732
13:00
In there, he talked about the divided self.
313
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2313
书中他谈论了分裂的性格。
他说人们在独处的时候和跟同别人在一起时
13:03
He said human beings act differently when they know they're alone
314
783147
3078
会表现得不一样。
13:06
than when they know somebody else is around.
315
786249
2060
所以如果我在吃意大利面,我知道只有我一个人的时候,
13:08
So if I'm eating spaghetti, and I know I'm alone,
316
788333
2302
13:10
I can eat like a backhoe.
317
790659
1468
我可以狼吞虎咽。
13:12
I can wipe my mouth on my sleeve, napkin on the table,
318
792151
3214
我可以用袖子擦嘴 - (虽然)餐巾纸就在桌上,
13:15
chew with my mouth open, make little noises,
319
795389
3317
张着嘴咀嚼,发出声音,
13:18
scratch wherever I want.
320
798730
1977
想吃什么就吃什么。
13:20
(Laughter)
321
800731
1860
(笑声)
13:22
But as soon as you walk in,
322
802615
1447
但是当你进来时,
13:24
I go, "Oops! Lil' spaghetti sauce there."
323
804086
2478
我会这样,“意大利面汁在那里。”
13:26
Napkin in my lap, half-bites,
324
806588
1853
将餐巾纸放在腿上,半口嚼,
13:28
chew with my mouth closed, no scratching.
325
808465
2233
闭着嘴吃饭,不随意挑东西吃。
13:30
Now, what I'm doing is fulfilling your expectations
326
810722
4935
我现在做的
就是满足你们的期望
13:35
of how I should live my life.
327
815681
1882
关于我如何来过我的生活。
我感觉到这种期望,
13:39
I feel that expectation,
328
819079
1782
13:40
and so I accommodate it,
329
820885
1416
所以我会实现它,
13:42
and I'm living my life according to what you expect me to do.
330
822325
3246
我的生活是根据你们对我的期望而定。
13:45
That happens in the building industry as well.
331
825595
2271
这在建筑业也是一样。
13:47
That's why all subdivisions look the same.
332
827890
2855
这是为什么我们的小区看上去都一样。
13:50
Sometimes, we even have these formalized cultural expectations.
333
830769
4116
有时我们甚至
有固定文化的需求。
13:54
I'll bet all your shoes match.
334
834909
1877
我打赌你们的鞋都相配。
13:56
Sure enough, we all buy into that ...
335
836810
2185
当然,我们都这样,
13:59
(Laughter)
336
839019
1650
对于封闭式小区,
14:00
And with gated communities,
337
840693
2425
我们也有固定的看法
14:03
we have a formalized expectation,
338
843142
2376
对于户主协会。
14:05
with a homeowners' association.
339
845542
1578
有时那些人像是纳粹,
14:07
Sometimes those guys are Nazis,
340
847144
1698
14:08
my oh my.
341
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1347
天啊。
14:11
That exacerbates and continues this model.
342
851190
2976
这个加剧并且继续着这种模型。
14:14
The last thing is gregariousness.
343
854972
1907
最后一个是社交性。
14:17
Human beings are a social species.
344
857668
1913
人类是群居物种。
14:19
We like to hang together in groups,
345
859605
2698
我们喜欢在群体中,
就像牛羚,就像狮子。
14:22
just like wildebeests, just like lions.
346
862327
1880
牛羚不会和狮子呆在一起
14:24
Wildebeests don't hang with lions,
347
864231
1656
14:25
because lions eat wildebeests.
348
865911
1650
因为狮子吃牛羚。
14:27
Human beings are like that.
349
867950
1446
人类也是这样。
14:29
We do what that group does
350
869420
2096
我们做群体所做的事情
14:31
that we're trying to identify with.
351
871540
1856
为了表示我们的归属。
14:33
You see this in junior high a lot.
352
873942
1983
这些在初中很常见。
14:36
Those kids, they'll work all summer long -- kill themselves --
353
876551
4371
那些孩子,他们会工作一个夏天,
很辛苦,
14:40
so that they can afford one pair of designer jeans.
354
880946
4208
为了能够买
一条品牌牛仔裤,
14:45
So along about September,
355
885178
2258
这样在9月
14:47
they can stride in and go,
356
887460
1977
他们能够大步走进去,
14:49
"I'm important today. See? Don't touch my designer jeans!
357
889461
4214
“今天我感觉我很重要。
看,不要碰我的品牌牛仔裤。
14:53
I see you don't have designer jeans.
358
893699
2837
我知道你没有品牌牛仔裤。
14:56
You're not one of the beautiful -- See, I'm one of the beautiful people.
359
896560
3696
你不属于那些漂亮的人之一。
看,我属于那些漂亮的人之一。看见我的牛仔裤吗?”
15:00
See my jeans?"
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1188
15:01
Right there is reason enough to have uniforms.
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确实有理由统一着装。
15:04
And so that happens in the building industry as well.
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这在建筑业也一样。
15:07
We have confused Maslow's hierarchy of needs,
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4219
我们有一点
混淆了
马斯洛的需求层次。
15:12
just a little bit.
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1605
15:13
On the bottom tier, we have basic needs:
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3354
最底层的
是我们最基本的需求 -
15:17
shelter, clothing, food, water, mating and so forth.
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3534
庇护处,衣服,食物,水,交配等等。
15:20
Second: security. Third: relationships.
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2338
第二层,安全。第三层,关系。
15:23
Fourth: status, self-esteem -- that is, vanity --
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3018
第四层,身份,自尊 - 这是虚无的。
15:26
and we're taking vanity and shoving it down here.
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2598
我们将虚无的放到最低下。
15:29
And so we end up
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1406
所以我们得到了
15:32
with vain decisions,
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1976
一些没有意义的决定
15:34
and we can't even afford our mortgage.
372
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2192
和我们无法偿还的贷款,
我们无法负担的除了豆子之外的东西。
15:37
We can't afford to eat anything except beans;
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2754
15:39
that is, our housing has become a commodity.
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3571
那就是,我们的房子
变成了商品,
然后一点点地
15:44
And it takes a little bit of nerve
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2659
侵入了我们最初的,
15:47
to dive into those primal,
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2403
15:49
terrifying parts of ourselves
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2203
可怕的部分
15:52
and make our own decisions
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1944
要自己做决定
15:55
and not make our housing a commodity,
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1977
不要让房子成为商品,
15:57
but make it something that bubbles up from seminal sources.
380
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3523
而是成为一种有创造力的东西。
16:00
That takes a little bit of nerve,
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1777
这需要一些勇气,
16:02
and, darn it, once in a while, you fail.
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2725
弥补它,当你失败时。
但这没问题。
16:06
But that's okay.
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1791
如果失败毁灭了你,
16:08
If failure destroys you,
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1788
你不能干这个。
16:10
then you can't do this.
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1230
16:11
I fail all the time, every day,
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2506
我一直都在失败,每天,
而且我还有些惨败的经历,我保证,
16:14
and I've had some whopping failures, I promise --
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3712
一些很大的,众所周知的,丢人现眼的,
16:17
big, public, humiliating, embarrassing failures.
388
977772
3014
尴尬的失败经历。
16:20
Everybody points and laughs,
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1440
所有人都指着我嘲笑,
16:22
and they say, "He tried it a fifth time, and it still didn't work!
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3096
他们说,“他都试了第五次了,还是不行。
真是个笨蛋。”
16:25
What a moron!"
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1380
16:26
Early on, contractors come by and say,
392
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1988
之前,承包人过来说,
16:28
"Dan, you're a cute little bunny,
393
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1763
“Dan,你是个可爱的孩子,
16:30
but you know, this just isn't going to work.
394
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2158
但是你知道,这行不通的。
16:32
What don't you do this? Why don't you do that?"
395
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2331
为什么不做这个,为什么不做那个?”
16:35
And your instinct is to say,
396
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2506
你的本能反应是,
16:37
"Well, why don't you suck an egg?"
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1667
“为什么你不吃个鸡蛋。”
16:39
(Laughter)
398
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1431
16:40
But you don't say that,
399
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1664
但是你不会这么说,
16:42
because they're the guys you're targeting.
400
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2106
因为他们是你需要的人。
16:45
And so what we've done --
401
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2979
所以这就是我们所做的 -
不仅仅是房子;
16:48
and this isn't just in housing; it's in clothing and food
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1008454
3393
也有衣服和食物
16:51
and our transportation needs, our energy --
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2853
和交通需求,我们的能源 -
16:54
we sprawl just a little bit.
404
1014748
2575
我们搞得有点大了。
当我有点压力时,
16:58
And when I get a little bit of press,
405
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2530
17:00
I hear from people all over the world.
406
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1960
我倾听来自世界各地的人。
17:03
And we may have invented excess,
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2819
我们可能已经是发明过剩,
17:05
but the problem of waste is worldwide.
408
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3417
但是废料问题
是全球性的。
17:10
We're in trouble.
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2977
我们有困难了。
17:13
And I don't wear ammo belts crisscrossing my chest
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3054
我不会胸前穿叉着弹药带
17:16
and a red bandana.
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1370
头上戴着红头巾,
17:18
But we're clearly in trouble.
412
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1620
但是我们确实是遇到困难了。
17:20
And what we need to do is reconnect
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3928
我们需要做得
是重新连接
17:24
with those really primal parts of ourselves
414
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3637
我们最基本的部分
做出些决定
17:28
and make some decisions and say,
415
1048471
2046
说道,“你知道,我认为我要
17:30
"You know, I think I would like to put CDs across the wall there.
416
1050541
4729
将CD放到墙那边。
你觉得呢,亲爱的?”
17:35
What do you think, honey?"
417
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1364
17:37
If it doesn't work, take it down.
418
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1695
如果不行,就取下来。
17:40
What we need to do is reconnect with who we really are,
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2976
我们需要的是重新连接起真正的我们,
17:43
and that's thrilling indeed.
420
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1976
这是令人激动的。
非常感谢。
17:46
Thank you very much.
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1183
17:47
(Applause)
422
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3860
(掌声)
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