Matt Mills: Image recognition that triggers augmented reality

Translator: Joseph Geni Reviewer: Morton Bast

Prevodilac: Maja Malinov Lektor: Tatjana Jevdjic

So wouldn't it be amazing if our phones

Zar ne bi bilo divno kada bi naši telefoni

could see the world in the same way that we do,

mogli da vide svet kao što ga mi vidimo,

as we're walking around being able

da možemo, dok šetamo,

to point a phone at anything,

uperiti telefon u bilo šta

and then have it actually recognize images and objects

i da on može da prepozna slike i predmete

like the human brain, and then be able to pull in information

kao što to čini mozak, a zatim da možemo izvući informacije

from an almost infinite library of knowledge

iz gotovo beskonačne baze znanja

and experiences and ideas.

iskustava i ideja.

Well, traditionally that was seen as science fiction,

Obično ovo vidimo kao naučnu fantastiku,

but now we've moved to a world

ali sada smo zašli u svet

where actually this has become possible.

u kome je ovo zaista postalo moguće.

So the best way of explaining it is to just show it.

Najbolji način da objasnim ovo jeste da vam pokažem.

What you can see over here is Tamara,

Ono što vidite ovde je Tamara,

who is holding my phone that's now plugged in.

ona drži moj telefon koji je priključen.

So let me start with this.

Počeću sa ovim.

What we have here is a painting

Ovo ovde je slika

of the great poet Rabbie Burns,

velikog pesnika Robija Bernsa,

and it's just a normal image,

to je samo obična slika,

but if we now switch inputs over to the phone,

ali ako prebacimo podatke na telefon,

running our technology, you can see

koristeći našu tehnologiju, možete da vidite

effectively what Tamara's seeing on the screen,

ono što Tamara vidi na displeju

and when she points at this image,

i kada uperi u ovu sliku

something magical happens.

događa se nešto magično.

(Laughter) (Bagpipes)

(Smeh) (Gajde)

(Bagpipes) (Applause)

(Gajde) (Aplauz)

(Bagpipes)

(Gajde)

Voice: Now simmer blinks on flowery braes ...

Glas: Sad leto treperi na cvetnim brdima...

Matt Mills: Now, what's great about this is,

MM: Ono što je sjajno je

there's no trickery here.

da nema nikakvih trikova.

There's nothing done to this image.

Ništa se ne dešava sa ovom slikom.

And what's great about this is the technology's

A ono sjajno je to što ova tehnologija

actually allowing the phone to start to see and understand

dozvoljava telefonu da vidi i razume

much like how the human brain does.

gotovo isto kao ljudski mozak.

Not only that, but as I move the object around,

I ne samo to, dok pomeram predmet

it's going to track it and overlay that content seamlessly.

pratiće ga, dok neprimetno preklapa taj sadržaj.

Again, the thing that's incredible about this is

Još jednom, ono što je neverovatno

this is how advanced these devices have become.

je koliko su ovi uređaji postali napredni.

All the processing to do that was actually done

Svi neophodni procesi se odvijaju

on the device itself.

u samom uređaju.

Now, this has applications everywhere,

Ovo se može primeniti bilo gde,

whether in things like art in museums, like you just saw,

za umetnost u muzeju, kao što ste upravo videli

or in the world of, say, advertising, or print journalism.

ili recimo, u svetu reklamiranja ili štampe.

So a newspaper becomes out of date as soon as it's printed.

Novine postanu zastarele čim izađu iz štampe.

And here is this morning's newspaper,

Evo današnjih novina,

and we have some Wimbledon news, which is great.

tu su neke vesti sa Vimbldona, što je odlično.

Now what we can do is point at the front of the newspaper

Ono što sada možemo da učinimo jeste da uperimo uređaj u novine

and immediately get the bulletin.

i odmah dobijamo kratak izveštaj.

Voice: ... To the grass, and it's very important that you adapt

Glas: Na travi i vrlo je važno da se prilagodite

and you, you have to be flexible, you have to be willing

i morate da budete fleksibilni, da budete spremni

to change direction at a split second,

da promenite pravac u deliću sekunde,

and she does all that. She's won this title.

a ona sve to čini. Osvojila je ovu titulu.

MM: And that linking of the digital content

MM: Povezivanje digitalnog sadržaja

to something that's physical is what we call an aura, and

sa nečim što je fizičko zovemo aura

I'll be using that term a little bit as we go through the talk.

i koristiću taj termin kako govor bude odmicao.

So, what's great about this is it isn't just a faster,

Fantastično je što ovo nije samo brži

more convenient way to get information in the real world,

i lakši način da dođete do informacija u stvarnom svetu,

but there are times when actually using this medium

ima slučajeva kada ovaj tip medija

allows you to be able to display information in a way

omogućava prikaz informacija na način

that was never before possible.

koji nikada ranije nije bio moguć.

So what I have here is a wireless router.

Imam ovde jedan ruter za bežični internet.

My American colleagues have told me I've got to call it a router,

Kolege iz Amerike su mi rekle da moram da ga zovem rauter

so that everyone here understands — (Laughter) —

da bi me svi ovde razumeli - (Smeh) -

but nonetheless, here is the device.

bez obzira na to, evo uređaja.

So now what I can do is, rather than getting the instructions

Sada, umesto da tražim uputstvo

for the device online, I can simply point at it,

za ovaj uređaj na internetu, mogu prosto u njega da uperim,

the device is recognized, and then --

uređaj je prepoznat, a onda -

Voice: Begin by plugging in the grey ADSL cable.

Glas: Uključite sivi ADSL kabl.

Then connect the power. Finally, the yellow ethernet cable.

Zatim priključite napajanje. Na kraju, žuti eternet kabl.

Congratulations. You have now completed setup.

Čestitamo. Završili ste sa priključivanjem.

(Laughter) MM: Awesome. Thank you.

(Smeh) MM: Fantastično. Hvala.

(Applause)

(Aplauz)

The incredible work that made that possible was done

Ovaj neverovatan rad su omogućili

here in the U.K. by scientists at Cambridge,

naučnici sa Kembridža, ovde u Engleskoj,

and they work in our offices,

oni rade u našim kancelarijama,

and I've got a lovely picture of them here.

imam ovde njihovu prelepu sliku.

They couldn't all be on stage, but we're going to

Nisu svi mogli da budu na sceni, ali mi ćemo

bring their aura to the stage, so here they are.

da donesemo njihovu auru na scenu, evo ih.

They're not very animated. (Laughter)

Nisu baš živahni. (Smeh)

This was the fourth take, I'm told. (Laughter)

Ovo je bio četvrti snimak, tako su mi rekli. (Smeh)

Okay. So, as we're talking about Cambridge,

Dobro. Pošto govorimo o Kembridžu,

let's now move on to technical advancements,

hajde da pređemo na tehnička unapređenja

because since we started putting this technology

jer otkako smo počeli da koristimo ovu tehnologiju

on mobile phones less than 12 months ago,

na mobilnim telefonima pre manje od 12 meseci,

the speed and the processing in these devices

brzina i obrada podataka na ovim uređajima

has grown at a really phenomenal rate,

je porasla stvarno neverovatnom brzinom,

and that means that I can now take cinema-quality

a to znači da sada mogu da snimim 3D modele

3D models and place them in the world around me,

bioskopskog kvaliteta i da ih smestim u svet oko sebe,

so I have one over here.

imam jedan ovde.

Tamara, would you like to jump in?

Tamara, hoćeš li da uskočiš?

(Music)

(Muzika)

(Dinosaur roaring) (Laughter)

(Dinosaurus riče) (Smeh)

MM: I should leap in.

MM: Trebalo bi da i ja uskočim.

(Music) (Dinosaur roaring)

(Muzika) (Dinosaurus)

(Applause)

(Aplauz)

So then, after the fun, comes the more emotional side

A onda, nakon zabave, dolazi emotivna strana

of what we do, because effectively, this technology

onoga što radimo jer realno, ova tehnologija

allows you to see the world through someone's eyes,

vam dozvoljava da vidite svet tuđim očima,

and for that person to be able to take a moment in time

da uzmete trenutak u vremenu,

and effectively store it and tag it to something physical

sačuvate ga i povežete sa nečim fizičkim

that exists in the real world.

što postoji u stvarnom svetu.

What's great about this is, the tools to do this are free.

Ono što je sjajno jeste što su ovi alati besplatni.

They're open, they're available to everyone within our application,

Otvoreni su, dostupni su svima sa našom aplikacijom,

and educators have really got on board with the classrooms.

i nastavnici su ih prihvatili u svojim učionicama.

So we have teachers who've tagged up textbooks,

Ima nastavnika koji su označili udžbenike,

teachers who've tagged up school classrooms,

nastavnika koji su označili učionice,

and a great example of this is a school in the U.K.

odličan primer je jedna škola u Engleskoj.

I have a picture here from a video, and we're now going to play it.

Imam ovde sliku iz videa, sada ćemo ga pustiti.

Teacher: See what happens. (Children talking) Keep going.

Nastavnik: Pogledajte šta se dešava. (Deca pričaju) Idemo dalje.

Child: TV. (Children react)

Dete: TV. (Deca reaguju)

Child: Oh my God.

Dete: O bože.

Teacher: Now move it either side. See what happens.

Nastavnik: Sada ga pomeri na neku stranu. Gledaj šta se dešava.

Move away from it and come back to it.

Izmaknite se pa se vratite nazad.

Child: Oh, that is so cool.

Dete: O, to je baš super.

Teacher: And then, have you got it again?

Nastavnik: A sada, imate li ga ponovo?

Child: Oh my God! How did you do that?

O bože! Kako se ovo dešava?

Second child: It's magic.

Drugo dete: To je magija.

(Laughter) MM: (Laughs) So, it's not magic.

(Smeh) MM: (Smeje se) Pa, nije magija.

It's available for everyone to do,

Dostupno je svima

and actually I'm going to show you how easy it is to do

i pokazaću vam koliko se lako koristi,

by doing one right now.

uradićemo jedan sada.

So, as sort of — I'm told it's called a stadium wave,

Kao recimo, rekli su mi da se to zove stadionski talas,

so we're going to start from this side of the room

krenućemo sa ove strane prostorije

on the count of three, and go over to here.

na tri i završićemo ovde.

Tamara, are you recording?

Tamara, da li snimaš?

Okay, so are you all ready?

Dobro, da li ste spremni?

One, two, three. Go!

Jedan, dva, tri. Sad!

Audience: Whooooooo!

Publika: Whooooooo!

MM: Fellows are really good at that. (Laughs) (Laughter)

MM: Momci su stvarno dobri u tome. (Smeje se) (Smeh)

Okay. Now we're going to switch back

U redu. Sada se vraćamo nazad

into the Aurasma application,

na Aurasma aplikaciju,

and what Tamara's going to do is tag that video that we just

a Tamara će da označi video koji smo upravo snimili

took onto my badge, so that I can remember it forever.

na moju karticu, tako da mogu zauvek da se sećam.

Now, we have lots of people who are doing this already,

Ima dosta ljudi koji već koriste ovo

and we've talked a little bit about the educational side.

i pomenuli smo primenu u obrazovanju.

On the emotional side, we have people who've

Na emotivnoj strani, imamo ljude

done things like send postcards and Christmas cards

koji su slali ovakve razglednice ili novogodišnje čestitke

back to their family with little messages on them.

svojim porodicama sa kratkim porukama.

We have people who have, for example,

Imamo ljude koji su, na primer,

taken the inside of the engine bay of an old car

slikali motor starog automobila

and tagged up different components within an engine,

i označili razne delove motora,

so that if you're stuck and you want to find out more,

pa tako, ako zapnete i želite da saznate više,

you can point and discover the information.

možete da uperite i da dobijete informacije.

We're all very, very familiar with the Internet.

Svima nama je internet jako jako poznat.

In the last 20 years, it's really

U poslednjih 20 godina,

changed the way that we live and work,

prilično nam je promenio način života i rada,

and the way that we see the world, and what's great is,

kao i pogled na svet, a odlično je to

we sort of think this is the next paradigm shift,

što nekako mislimo da je ovo sledeći korak

because now we can literally take the content

jer sada možemo bukvalno da uzmemo sadržaj

that we share, we discover, and that we enjoy

koji delimo, koji otkrivamo i u kome uživamo

and make it a part of the world around us.

i da ga pretvorimo u deo sveta oko nas.

It's completely free to download this application.

Potpuno je besplatno skinuti ovu aplikaciju.

If you have a good Wi-Fi connection or 3G,

Ako imate dobru Wi-Fi konekciju ili 3G,

this process is very, very quick.

ovaj proces je vrlo, vrlo, brz.

Oh, there we are. We can save it now.

O, evo nas. Sada možemo da ga sačuvamo.

It's just going to do a tiny bit of processing

Samo ćemo malo da ga obradimo,

to convert that image that we just took

da pretvorimo ovu sliku koju smo upravo napravili

into a sort of digital fingerprint,

u nešto kao digitalni otisak prsta,

and the great thing is, if you're a professional user,

a najbolje je to što, ako ste profesionalni korisnik,

-- so, a newspaper -- the tools are pretty much identical

- novine - koriste alate koji su skoro identični alatima

to what we've just used to create this demonstration.

koje smo upravo koristili u ovoj demonstraciji.

The only difference is that you've got the ability

Jedina razlika je što imate mogućnost

to add in links and slightly more content. Are you now ready?

da dodajete linkove i malo više sadržaja. Da li ste spremni?

Tamara Roukaerts: We're ready to go.

Tamara Rukerts: Spremni smo.

MM: Okay. So, I'm told we're ready, which means

MM: Dobro. Dakle, rečeno mi je da smo spremni, što znači

we can now point at the image, and there you all are.

da možemo da uperimo u sliku i tu ste svi vi.

MM on video: One, two, three. Go!

MM sa videa: Jedan, dva, tri. Sad!

MM: Well done. We've been Aurasma. Thank you.

MM: Odlično. Mi smo Aurasma. Hvala.

(Applause)

(Aplauz)