Matt Mills: Image recognition that triggers augmented reality

Translator: Joseph Geni Reviewer: Morton Bast

Prevoditelj: Ivan Stamenković Recezent: Tilen Pigac - EFZG

So wouldn't it be amazing if our phones

Ne bi li bilo odlično da naši telefoni

could see the world in the same way that we do,

mogu vidjeti svijet na isti način kao i mi,

as we're walking around being able

dok hodamo uokolo s mogučnošću

to point a phone at anything,

da uperimo telefon u bilo što,

and then have it actually recognize images and objects

i da onda prepozna slike i predmete

like the human brain, and then be able to pull in information

kao ljudski mozak, i onda pronaći informacije

from an almost infinite library of knowledge

iz gotovo beskrajne knjižnice znanja

and experiences and ideas.

i iskustva i ideja.

Well, traditionally that was seen as science fiction,

Pa, tradicionalno ovo je bilo viđeno kao znanstvena fantastika,

but now we've moved to a world

ali sada smo se preselili u svijet

where actually this has become possible.

gdje je ovo postalo zaista moguće.

So the best way of explaining it is to just show it.

I najbolji način da vam to objasnim je da vam pokažem.

What you can see over here is Tamara,

Ono što ovdje možete vidjeti je Tamara,

who is holding my phone that's now plugged in.

koja drži moj mobitel koji je sada uključen.

So let me start with this.

Pa pustite da počnem s ovim.

What we have here is a painting

Ovdje imamo sliku

of the great poet Rabbie Burns,

velikog pjesnika Rabbiea Burnsa,

and it's just a normal image,

i to je obična slika,

but if we now switch inputs over to the phone,

ali ako prebacimo podatke na mobitel,

running our technology, you can see

koristeći našu tehnologiju, možete vidjeti

effectively what Tamara's seeing on the screen,

što Tamara vidi na ekranu,

and when she points at this image,

i kada ga okrene prema ovoj slici,

something magical happens.

nešto čarobno se dogodi.

(Laughter) (Bagpipes)

(Smijeh) (Gajde)

(Bagpipes) (Applause)

(Gajde) (Pljesak)

(Bagpipes)

(Gajde)

Voice: Now simmer blinks on flowery braes ...

Glas: Sad ljeto treperi na cvjetnim obroncima ...

Matt Mills: Now, what's great about this is,

Mat Mills: Sad, ono što je odlično ovdje,

there's no trickery here.

da nema nikakvih trikova.

There's nothing done to this image.

Ništa nije napravljeno ovoj slici.

And what's great about this is the technology's

I ono što je odlično je da tehnologija

actually allowing the phone to start to see and understand

dozvoljava telefonu da vidi i razumije

much like how the human brain does.

otprilike kao i ljudski mozak.

Not only that, but as I move the object around,

Ne samo to, nego i dok pomičem predmet unaokolo,

it's going to track it and overlay that content seamlessly.

pratit će ga i prekriti taj sadržaj neprimjetno.

Again, the thing that's incredible about this is

I opet, stvar koja je odlična u vezi ovoga je

this is how advanced these devices have become.

da su ovi uređaji postali tako napredni.

All the processing to do that was actually done

Svo procesuiranje koje je bilo potrebno da se napravi ovo

on the device itself.

dogodilo se na samom uređaju.

Now, this has applications everywhere,

Ovo ima primjene svugdje,

whether in things like art in museums, like you just saw,

bilo da je to umjetnost u muzejima, kao što ste sad vidjeli,

or in the world of, say, advertising, or print journalism.

ili u svijetu, recimo oglašavanja, ili pisanog novinarstva,

So a newspaper becomes out of date as soon as it's printed.

Novine postaju zastarjele u onom trenutku kada su tiskane.

And here is this morning's newspaper,

I ovdje su jutarnje novine,

and we have some Wimbledon news, which is great.

i imamo neke vijesti iz Wimbeldona, što je odlično.

Now what we can do is point at the front of the newspaper

Sad, ono što možemo učiniti je uperiti u prednju stranu novina

and immediately get the bulletin.

i odmah dobiti naslov.

Voice: ... To the grass, and it's very important that you adapt

Glas: ... Na travi, i vrlo je važno da se prilagodite

and you, you have to be flexible, you have to be willing

i da budete fleksibilni, morate biti voljni

to change direction at a split second,

promijeniti smjer u djeliću sekunde,

and she does all that. She's won this title.

i ona čini sve to. Ona je osvojila ovaj naslov.

MM: And that linking of the digital content

MM: I to povezivanje digitalnog sadržaja

to something that's physical is what we call an aura, and

s nečim što je fizičko je ono što zovemo aura, i

I'll be using that term a little bit as we go through the talk.

ja ću koristiti taj termin pomalo kako budemo išli kroz razgovor.

So, what's great about this is it isn't just a faster,

Dakle, ono što je odlično u vezi ovoga je da to nije samo brži,

more convenient way to get information in the real world,

ugodniji način za dobivanje informacija iz stvarnog svijeta,

but there are times when actually using this medium

ali postoje i prilike kada stvarno korištenje ovog medija

allows you to be able to display information in a way

dozvoljava da prikažeš informaciju na način

that was never before possible.

na koji to dosada nije bilo moguće.

So what I have here is a wireless router.

Ono što imam ovdje je bežični router.

My American colleagues have told me I've got to call it a router,

Moji američki kolege rekli su mi da ga moram zvati router

so that everyone here understands — (Laughter) —

kako bi svi ovdje razumjeli -- (Smijeh) --

but nonetheless, here is the device.

ali svejedno, ovdje je uređaj,

So now what I can do is, rather than getting the instructions

Dakle, ono što sada mogu učiniti, rađe nego da pribavljam upute

for the device online, I can simply point at it,

za uređaj onlline, jednostavno mogu uperiti na njega,

the device is recognized, and then --

uređaj je prepoznat, i onda --

Voice: Begin by plugging in the grey ADSL cable.

Glas: Počnite sa ukopčavanjem sivog ADSL kabla.

Then connect the power. Finally, the yellow ethernet cable.

Zatim spojite napajanje. Posljednje, žuti eternet kabl.

Congratulations. You have now completed setup.

Čestitamo. Dovršili ste spajanje.

(Laughter) MM: Awesome. Thank you.

(Smijeh) MM: Divno. Hvala vam.

(Applause)

(Pljesak)

The incredible work that made that possible was done

Rad koji je ovo omogućio napravljen je

here in the U.K. by scientists at Cambridge,

ovdje u Ujedinjenom Kraljevstvu, od strane znanstvenika u Cambridgeu,

and they work in our offices,

i oni rade u našim uredima,

and I've got a lovely picture of them here.

i ja imam ovdje jednu njihovu sliku.

They couldn't all be on stage, but we're going to

Nisu mogli svi biti na pozornici, ali

bring their aura to the stage, so here they are.

donijet ćemo njihovu auru na pozornicu, evo ih.

They're not very animated. (Laughter)

Nisu vrlo animirani. (Smijeh)

This was the fourth take, I'm told. (Laughter)

Ovo je četvrti pokušaj, tako mi je rečeno. (Smijeh)

Okay. So, as we're talking about Cambridge,

U redu. Dakle, dok pričamo o Cambridgeu,

let's now move on to technical advancements,

pogledajmo sada tehničke napretke,

because since we started putting this technology

jer otkad smo počeli stavljati ovu tehnologiju

on mobile phones less than 12 months ago,

na mobilne telefone prije manje od 12 mjeseci,

the speed and the processing in these devices

brzina i procesuiranje na ovim uređajima

has grown at a really phenomenal rate,

rasla je fenomenalnim omjerom,

and that means that I can now take cinema-quality

i to znači da sada možete raditi 3D modele

3D models and place them in the world around me,

kino kvalitete i onda ih postaviti u svijet oko mene,

so I have one over here.

dakle, imam jedan ovdje.

Tamara, would you like to jump in?

Tamara, bi li uskočila?

(Music)

(Glazba)

(Dinosaur roaring) (Laughter)

(Dinosaur riče) (Smijeh)

MM: I should leap in.

MM: Trebao bih uskočiti.

(Music) (Dinosaur roaring)

(Glazba) (Dinosaur riče)

(Applause)

(Pljesak)

So then, after the fun, comes the more emotional side

I onda, nakon zabave, dolazi ona emotivnija strana

of what we do, because effectively, this technology

onoga što radimo, jer efektivno, ova tehnologija

allows you to see the world through someone's eyes,

dozvoljava vam da vidite svijet kroz nečije oči,

and for that person to be able to take a moment in time

i ta osoba ima mogućnost uzeti tren u vremenu

and effectively store it and tag it to something physical

spremiti ga i povezati s nečim fizičkim

that exists in the real world.

što postoji u stvarnom svijetu.

What's great about this is, the tools to do this are free.

Ono što je odlično kod ovoga je da su alati kojima se ovo radi besplatni.

They're open, they're available to everyone within our application,

Oni su otvoreni, dostupni svima unutar aplikacije,

and educators have really got on board with the classrooms.

i odgajatelji su prihvatili učionice.

So we have teachers who've tagged up textbooks,

Tako da imamo učitelje koji su označili udžbenike,

teachers who've tagged up school classrooms,

učitelje koji su označili školske učionice,

and a great example of this is a school in the U.K.

i odličan primjer ovoga je škola u Ujedinjenom Kraljevstvu.

I have a picture here from a video, and we're now going to play it.

Ovdje imam sliku iz videa, i sada ćemo ga pustiti.

Teacher: See what happens. (Children talking) Keep going.

Učitelj: Vidite što se događa. (Djeca pričaju) Idemo dalje.

Child: TV. (Children react)

Dijete: TV. (Djeca reagiraju)

Child: Oh my God.

Dijete. O Bože.

Teacher: Now move it either side. See what happens.

Učitelj: Sad ga pomičite na bilo koju stranu. Vidite što se događa.

Move away from it and come back to it.

Odmaknite se od toga i vratite mu se.

Child: Oh, that is so cool.

Dijete: O, to je tako super.

Teacher: And then, have you got it again?

Učitelj: I onda, imate li ga ponovno?

Child: Oh my God! How did you do that?

Dijete: O Bože! Kako ste to napravili?

Second child: It's magic.

Drugo dijete: To je čarolija.

(Laughter) MM: (Laughs) So, it's not magic.

(Smijeh) MM: (Kroz smijeh) Dakle, to nije magija.

It's available for everyone to do,

To svatko od nas može,

and actually I'm going to show you how easy it is to do

i ja ću Vam pokazati koliko je to jednostavno napraviti

by doing one right now.

tako što ću to napraviti sada.

So, as sort of — I'm told it's called a stadium wave,

Kao, recimo --- kažu mi da se to zove stadionski val,

so we're going to start from this side of the room

počet ćemo na ovoj strani sobe

on the count of three, and go over to here.

na tri, i otići ćemo do ovdje.

Tamara, are you recording?

Tamara, snimaš li?

Okay, so are you all ready?

Dakle, jeste svi spremni?

One, two, three. Go!

Jedan, dva, tri. Idemo!

Audience: Whooooooo!

Publika: Whooooooo!

MM: Fellows are really good at that. (Laughs) (Laughter)

MM: Momci su dosta dobri u tome (Smijeh)

Okay. Now we're going to switch back

Ok, sad ćemo to prebaciti

into the Aurasma application,

u Aurasma aplikaciju,

and what Tamara's going to do is tag that video that we just

i ono što će Tamara napraviti je označiti ovaj video koji smo upravo

took onto my badge, so that I can remember it forever.

snimili na moju značku, tako da ga se mogu zauvijek sjećati.

Now, we have lots of people who are doing this already,

Sad, imamo mnoštvo ljudi koji ovo već rade,

and we've talked a little bit about the educational side.

i pričali smo malo o edukacijskoj strani.

On the emotional side, we have people who've

S emocionalne strane, imamo ljude koji

done things like send postcards and Christmas cards

su poslali razglednice i Božićne čestitke

back to their family with little messages on them.

natrag svojim obiteljima sa malim porukama na njima.

We have people who have, for example,

Imamo ljude, koji na primjer,

taken the inside of the engine bay of an old car

koji su slikali motor starog auta

and tagged up different components within an engine,

i označili različite dijelove motora,

so that if you're stuck and you want to find out more,

tako da ako zapnete i želite otkriti više,

you can point and discover the information.

možete uperiti i otkriti informacije.

We're all very, very familiar with the Internet.

Svi smo upoznati s internetom.

In the last 20 years, it's really

U posljednjih 20 godina zaista

changed the way that we live and work,

smo promijenili način na koji živimo i radimo,

and the way that we see the world, and what's great is,

i način na koji vidimo svijet, i ono što je odlično je,

we sort of think this is the next paradigm shift,

da na neki način mislimo da ovo mijenja paradigmu,

because now we can literally take the content

jer sada doslovno možemo uzeti sadržaj

that we share, we discover, and that we enjoy

koji dijelimo, koji otkrivamo, i u kojem uživamo

and make it a part of the world around us.

i učiniti ga dijelom svijeta oko nas.

It's completely free to download this application.

Ova aplikacija je besplatna za preuzimanje.

If you have a good Wi-Fi connection or 3G,

Ako imate dobru Wi-Fi konekciju ili 3G,

this process is very, very quick.

ovaj proces je vrlo vrlo brz.

Oh, there we are. We can save it now.

O, ovdje smo. Sada to možemo spremiti.

It's just going to do a tiny bit of processing

Napravit će malu količinu procesuiranja

to convert that image that we just took

kako bismo pretvorili sliku koju smo upravo napravili

into a sort of digital fingerprint,

u nekakav digitalni otisak prsta,

and the great thing is, if you're a professional user,

i odlična stvar je, da ako ste profesionalni korisnik,

-- so, a newspaper -- the tools are pretty much identical

-- dakle novine -- alati su potpuno jednaki

to what we've just used to create this demonstration.

onome što smo koristili kako bismo napravili ovu demonstraciju.

The only difference is that you've got the ability

Jedina razlika je da imate mogućnost

to add in links and slightly more content. Are you now ready?

dodavanja novih sadržaja. Jeste li spremni?

Tamara Roukaerts: We're ready to go.

Tamara Roukaerts: Spremni smo za pokret.

MM: Okay. So, I'm told we're ready, which means

MM: U redu. Kažu mi da smo spremni, što znači

we can now point at the image, and there you all are.

da sada mogu uperiti na sliku, i svi ste tu.

MM on video: One, two, three. Go!

MM na videu: Jedan, dva, tri. Idemo!

MM: Well done. We've been Aurasma. Thank you.

MM: Vrlo dobro. Postali smo Aurasma. Hvala vam.

(Applause)

(Pljesak)