Scott McCloud: Understanding comics

322,261 views ・ 2009-01-15

TED


Please double-click on the English subtitles below to play the video.

Prevodilac: Tanja Kostadinović Lektor: Ivana Korom
Od svih pet čula,
00:19
Of the five senses, vision is the one that I appreciate the most,
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čulo vida je ono koje najviše cenim,
00:22
and it's the one that I can least take for granted.
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i najmanje uzimam zdravo za gotovo.
00:25
I think this is partially due to my father, who was blind.
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Mislim da je ovo delom zbog mog oca, koji je bio slep.
00:28
It was a fact that he didn't make much of a fuss about, usually.
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To je bila činjenica oko koje on obično nije pravio mnogo buke.
Jednom kada smo išli u Novu Škotsku,
00:32
One time in Nova Scotia, when we went to see a total eclipse of the sun --
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da vidimo totalno pomračenje Sunca -
00:35
(Laughter)
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da, isto ono koje se pominje u pesmi Karli Sajmon,
00:36
Yeah, same one as in the Carly Simon song,
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koje se možda, a možda i ne, odnosi
00:38
which may or may not refer to James Taylor, Warren Beatty
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na Džejmsa Tejlora, Vorena Bitija ili Mika Džegera, nismo sigurni.
00:41
or Mick Jagger; we're not really sure.
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Delili su one tamne plastične folije
00:43
They handed out these dark plastic viewers
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koje su nam omogućavale da gledamo direktno u sunce,
00:46
that allowed us to look directly at the sun
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a da pritom ne oštetimo oči.
00:48
without damaging our eyes.
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00:49
But Dad got really scared; he didn't want us doing that.
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Ali otac se veoma uplašio:
nije želeo da to uradimo.
00:52
He wanted us instead to use these cheap cardboard viewers,
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Umesto toga, hteo je da koristimo one jeftine kartonske okvire
00:55
so that there was no chance at all that our eyes would be damaged.
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tako da nije bilo šanse da nam se oštete oči.
00:58
I thought this was a little strange at the time.
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U to vreme mi je to bilo pomalo čudno.
01:01
What I didn't know at the time
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Ono što tada nisam znao
01:02
was that my father had actually been born with perfect eyesight.
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je da je moj otac zapravo rođen sa perfektnim vidom.
01:05
When he and his sister Martha were just very little,
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Kada su on i njegova sestra Marta bili veoma mali,
njihova mama ih je povela napolje da vide totalno pomračenje -
01:08
their mom took them out to see a total eclipse --
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01:10
or actually, a solar eclipse --
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odnosno pomračenje sunca -
i ne zadugo posle toga,
01:12
and not long after that, both of them started losing their eyesight.
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oboje su počeli da gube vid.
01:16
Decades later, it turned out that the source of their blindness
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Decenijama kasnije,
ispostavilo se da je uzrok njihovog gubitka vida
najverovatnije bila neka vrsta bakterijske infekcije.
01:20
was most likely some sort of bacterial infection.
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Koliko možemo da zaključimo,
01:23
As near as we can tell, it had nothing whatsoever to do
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to nije imalo apsolutno nikakve veze sa pomračenjem sunca,
01:25
with that solar eclipse,
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01:27
but by then my grandmother had already gone to her grave
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ali do tada je moja baka već otišla na onaj svet
misleći da je to bila njena krivica.
01:30
thinking it was her fault.
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01:32
So, Dad graduated Harvard in 1946,
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Tako da je otac diplomirao na Harvardu 1946.
01:35
married my mom,
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oženio se mojom majkom,
i kupio kuću u Leksingtonu, u Masačusetsu,
01:37
and bought a house in Lexington, Massachusetts,
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01:39
where the first shots were fired against the British in 1775,
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gde su ispaljeni prvi hici protiv Britanaca u 1775,
01:42
although we didn't actually hit any of them until Concord.
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iako nismo pogodili nijednog od njih pre Konkorda.
01:45
He got a job working for Raytheon designing guidance systems,
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Zaposlio se u Rejtionu,
projektujući sisteme za navođenje,
01:49
which was part of the Route 128 high-tech axis in those days --
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koji je bio deo Rute 128, tehnološke ose u to doba -
01:52
so, the equivalent of Silicon Valley in the '70s.
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ekvivalenta Silikonske Doline iz '70-ih.
01:55
Dad wasn't a real militaristic kind of guy;
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Tata nije bio pravi vojnički tip,
01:58
he just felt bad that he wasn't able to fight in World War II
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samo mu je bilo stvarno žao što nije mogao da se bori u Drugom svetskom ratu
02:01
on account of his handicap,
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zbog svog hendikepa,
iako su mu dozvolili da prođe
02:03
although they did let him get through
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02:04
the several-hour-long army physical exam
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višečasovni vojni test fizičke spremnosti
02:08
before they got to the very last test, which was for vision.
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pre nego što su došli do poslednjeg testa,
koji je bio test vida.
(Smeh)
02:11
(Laughter)
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02:14
So Dad started racking up all of these patents
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Tako da je otac počeo da smišlja raznorazne patente
02:17
and gaining a reputation as a blind genius, rocket scientist, inventor.
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i dobio reputaciju slepog genijalca, naučnika, pronalazača.
Ali za nas je bio samo tata,
02:21
But to us he was just Dad, and our home life was pretty normal.
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i život u našem domu je bio prilično normalan.
02:25
As a kid, I watched a lot of television
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Kao mali, puno sam gledao televiziju
02:27
and had lots of nerdy hobbies like mineralogy and microbiology
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i imao dosta štreberskih hobija
kao što su mineralogija i mikrobiologija i svemirski program
02:31
and the space program and a little bit of politics.
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i pomalo politika.
02:33
I played a lot of chess.
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Puno sam igrao šah.
02:35
But at the age of 14, a friend got me interested in comic books,
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Ali kada mi je bio 14 godina,
jedan moj drug me je zainteresovao za stripove,
i odlučio sam da je to ono što bih želeo da radim.
02:38
and I decided that was what I wanted to do for a living.
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02:41
So, here's my dad:
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Znači, evo mog oca:
on je naučnik, inženjer i radi za vojsku.
02:43
he's a scientist, he's an engineer and he's a military contractor.
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I on ima četvoro dece, je l' tako?
02:49
So, he has four kids, right?
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02:51
One grows up to become a computer scientist,
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Jedno odraste i postane informatičar,
jedno odraste i ode u mornaricu,
02:53
one grows up to join the Navy,
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02:55
one grows up to become an engineer ...
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jedno odraste i postane inženjer,
02:57
And then there's me: the comic book artist.
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i onda imate mene:
ctrač stripova.
03:00
(Laughter)
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(Smeh)
03:04
Which, incidentally, makes me the opposite of Dean Kamen,
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Što me, sasvim slučajno, čini suprotnim od Dina Kamena,
jer sam crtač stripova, sin pronalazača,
03:06
because I'm a comic book artist, son of an inventor,
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dok je on pronalazač, sin crtača stripova.
03:09
and he's an inventor, son of a comic book artist.
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(Smeh)
03:11
(Laughter)
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Tako je.
03:12
Right? It's true.
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(Aplauz)
03:14
(Applause)
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03:16
The funny thing is, Dad had a lot of faith in me.
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Interesantno je da je otac imao puno vere u mene.
Verovao je u moje sposobnosti kao crtača,
03:19
He had faith in my abilities as a cartoonist,
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03:21
even though he had no direct evidence that I was any good whatsoever;
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iako nije imao konkretnih dokaza da sam ja iole dobar u tome:
03:24
everything he saw was just a blur.
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sve što je on video bilo je mutno.
03:26
Now, this gives a real meaning to the term "blind faith,"
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To sad daje pravo značenje izrazu 'slepa vera',
koji za mene nema onu negativnu konotaciju koju ima za druge ljude.
03:29
which doesn't have the same negative connotation for me
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03:31
that it does for other people.
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03:33
Now, faith in things which cannot be seen, which cannot be proved,
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Vera u stvari koje su nevidljive, koje se ne mogu dokazati
03:36
is not the sort of faith that I've ever really related to all that much.
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nije tip vere sa kojom sam ja ikada mogao previše da se poistovetim.
03:40
I tend to like science,
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Ja ipak volim nauku,
03:41
where what we see and can ascertain are the foundation of what we know.
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gde ono što vidimo
i što možemo da potvrdimo predstavljaju osnovu onoga što znamo.
03:46
But there's a middle ground, too --
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Ali postoji tu i zajednički imenitelj.
03:49
a middle ground tread by people like poor old Charles Babbage
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Njega čine ljudi poput sirotog Čarlsa Bebidža,
03:52
and his steam-driven computers that were never built.
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i njegovih računara na vodenu paru koji nikada nisu napravljeni.
03:56
Nobody really understood what it was that he had in mind
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Niko nije u potpunosti shvatao šta je on zamislio,
osim Ade Lavlejs,
03:59
except for Ada Lovelace,
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04:01
and he went to his grave trying to pursue that dream.
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i on je umro pokušavajući da ostvari taj san.
04:05
Vannevar Bush with his memex --
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Venavar Buš sa svojim Memeksom -
04:07
this idea of all of human knowledge at your fingertips --
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ta ideja da se svo ljudsko znanje nađe na dohvat ruke -
04:10
he had this vision.
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to je bila njegova ideja.
04:12
And I think a lot of people in his day
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I mislim da su mnogi u njegovo vreme
verovatno smatrali da je bio pomalo čudak.
04:14
probably thought he was a bit of a kook.
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I da, možemo pogledati unazad i reći,
04:16
And, yeah, we can look back in retrospect and say,
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da, nja-nja, jeste - to je sve na mikrofilmu. Ali nije -
04:18
"Yeah, ha-ha, it's all microfilm --
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04:20
(Laughter)
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04:21
But that's not the point; he understood the shape of the future.
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nije u tome poenta.
On je razumeo kako će budućnost izgledati.
04:24
So did J.C.R. Licklider and his notions for computer-human interaction.
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Kao i J.C.R. Liklajder i njegove predstave o interakciji između kompjutera i ljudi.
Ista stvar: on je razumeo kako će budućnost izgledati,
04:29
Same thing: he understood the shape of the future,
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iako je to bilo nešto
04:32
even though it was something that would only be implemented
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što će ljudi primeniti mnogo kasnije.
04:36
by people much later.
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04:37
Or Paul Baran, and his vision for packet switching.
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Ili Pol Baron i njegova ideja za preusmeravanje paketa informacija.
04:40
Hardly anybody listened to him in his day.
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Jedva da ga je iko slušao u njegovo vreme.
04:43
Or even the people who actually pulled it off,
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Pa čak ni ljudi koji su kasnije to zapravo izveli,
04:45
the people at Bolt, Beranek and Newman in Boston,
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ljudi u Bolt, Beranek i Njumanu u Bostonu,
04:47
who just would sketch out these structures
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koji su jednostavno skicirali tu strukturu
04:50
of what would eventually become a worldwide network,
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nečega što će na kraju postati svetska mreža,
04:53
and sketching things on the back of napkins and on note papers
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i skicirali stvari na salvetama i listovima iz beležnice
04:57
and arguing over dinner at Howard Johnson's --
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i svađali se uz večeru u Hauard Džonsonu
04:59
on Route 128 in Lexington, Massachusetts,
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na Ruti 128 u Leksingtonu u Masačusetsu,
05:01
just two miles from where I was studying the Queen's Gambit Deferred
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samo dve milje od mesta na kome sam ja proučavao kraljičin gambit
i slušao Gledis Najt i Pipse
05:05
and listening to Gladys Knight & The Pips
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koji su pevali "Midnight Train to Georgia" -
05:07
singing "Midnight Train to Georgia" --
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(Smeh)
05:09
(Laughter)
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-- i to u očevoj velikoj fotelji, znate?
05:10
in my dad's big easy chair, you know?
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05:12
So, three types of vision, right?
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Tako da, postoje tri načina gledanja, je l' tako?
05:14
Vision based on what one cannot see,
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Vizija bazirana na onome što neko ne može da vidi:
05:17
the vision of that unseen and unknowable.
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slika nevidljivog i nepojmljivog.
05:20
The vision of that which has already been proven or can be ascertained.
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Zatim vizija onoga što je već dokazano ili može biti potvrđeno.
05:23
And this third kind, a vision of something which can be, which may be,
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I postoji ova treća vrsta
vizija nečega što
može biti, ili bi moglo biti,
05:30
based on knowledge but is, as yet, unproven.
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bazirano na znanju, ali i dalje nije dokazano.
05:33
Now, we've seen a lot of examples of people
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E sad, videli smo mnogo primera ljudi koji su sledili ovaj tip vizije u nauci,
05:35
who are pursuing that sort of vision in science,
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05:38
but I think it's also true in the arts, it's true in politics,
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ali smatram da ih ima i u umetnosti, i u politici,
pa čak i u našim ličnim nastojanjima.
05:41
it's even true in personal endeavors.
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05:43
What it comes down to, really, is four basic principles:
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U suštini, to se sve svodi na četiri osnovna principa:
uči od svakoga
05:46
learn from everyone;
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05:47
follow no one;
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nemoj slediti nikoga,
05:49
watch for patterns;
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obrati pažnju na obrasce,
05:50
and work like hell.
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i radi kao lud.
05:52
I think these are the four principles that go into this.
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Mislim da su to četiri principa koji su sadržani u ovome.
05:55
And it's that third one, especially,
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I to naročito ovaj treći,
05:57
where visions of the future begin to manifest themselves.
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u kome vizije budućnosti
počinju da se manifestuju.
06:00
What's interesting is that this particular way of looking at the world,
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Ono što je zanimljivo je da je ovaj način posmatranja sveta,
06:04
is, I think, only one of four different ways
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po mom mišljenju, samo jedan od četiri različita načina
06:06
that manifest themselves in different fields of endeavor.
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koji se manifestuju u različitim poljima ljudskog delovanja.
U stripu se, po mom mišljenju,
06:09
In comics, I know that it results in sort of a formalist attitude
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on izražava u formalističkom pristupu
06:13
towards trying to understand how it works.
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koji pokušava da shvati kako nešto funkcioniše.
06:15
Then there's another, more classical attitude
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Onda tu je drugi, klasičniji stav
06:17
which embraces beauty and craft;
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koji pre svega ceni lepotu i veštinu.
06:20
another one which believes in the pure transparency of content;
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Onda sledeći, koji veruje u čistu transparentnost sadržaja.
06:24
and then another, which emphasizes the authenticity of human experience
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I još jedan
koji naglašava autentičnost ljudskog iskustva -
06:28
and honesty and rawness.
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i iskrenost i sirovost.
06:29
These are four very different ways of looking at the world.
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Ovo su četiri veoma različita načina gledanja na svet.
06:32
I even gave them names:
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Čak sam im dao i nazive.
06:33
the classicist, the animist, the formalist and iconoclast.
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Klasičan, animistički, i formalistički i ikonoklastični.
06:36
Interestingly, they seem to correspond more or less
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Zanimljivo je da to manje-više odgovara
Jungovskoj podeli ljudske misli.
06:39
to Jung's four subdivisions of human thought.
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06:41
And they reflect a dichotomy of art and delight
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I oni izražavaju dualizam umetnosti i života
06:44
on left and the right;
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po vertikali;
06:45
tradition and revolution on the top and the bottom.
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tradicije i revolucije po horizontali.
06:48
And if you go on the diagonal, you get content and form,
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A ako posmatrate po dijagonali, imate sadržaj i formu -
i onda lepotu i istinu.
06:51
and then beauty and truth.
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06:52
And it probably applies just as much to music and movies and fine art,
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I ovo se verovatno isto tako može primeniti
na muziku i film i lepe umetnosti,
06:56
which has nothing whatsoever to do with vision at all,
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što nema baš nikakve veze sa vizijom,
06:59
or, for that matter, nothing to do with our conference theme
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ili, kad smo već kod toga, sa temom naše konferencije
07:02
of "Inspired by Nature,"
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'Inspirisano prirodom' -
07:03
except to the extent of the fable of the frog
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osim ako to primenite na basnu o žabi
07:06
who gives a ride to the scorpion on his back to get across the river
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koja pristane da na leđima prenese škorpiju preko reke
07:09
because the scorpion promises not to sting him,
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jer je škorpija obećala da je neće ubosti,
ali onda je ipak ubode i obe uginu
07:12
but the scorpion stings him anyway and they both die,
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ali pre toga žaba upita zašto i škorpija kaže:
07:14
but not before the frog asks him why, and the scorpion says,
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'Zato što je to moja priroda' -
07:17
"Because it's my nature."
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u tom smislu, da.
07:18
In that sense, yes.
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07:19
(Laughter)
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(Smeh)
Tako da - ovo je bila moja priroda.
07:23
So this was my nature.
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Stvar je u tome, da sam ja video
07:24
The thing was, I saw that the route I took
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da je taj put kojim sam krenuo ka pronalaženju
07:27
to discovering this focus in my work
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tog fokusa u mom radu
07:31
and who I was --
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i toga ko sam,
07:33
I saw it as just this road to discovery.
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video sam to samo kao put ka spoznaji.
07:35
Actually, it was just me embracing my nature,
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U stvari, ja sam samo prihvatao svoju prirodu
07:37
which means that I didn't actually fall that far from the tree, after all.
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što znači
da u suštini i nisam pao tako daleko od 'klade'.
07:43
So what does a "scientific mind" do in the arts?
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I šta zapravo traži 'naučnički um'
u umetnosti?
07:48
I started making comics, but I also started trying to understand them,
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Pa, počeo sam da pravim stripove,
ali sam takođe počeo i da pokušavam da ih razumem, skoro odmah.
07:52
almost immediately.
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I otkrio sam da je jedna od najvažnijih stvari u vezi sa stripovima
07:53
One of the most important things about comics that I discovered
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to da je strip vizuelni medij,
07:56
was that comics are a visual medium,
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ali trudi se da time obuhvati sva čula.
07:58
but they try to embrace all of the senses within it.
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08:01
So, the different elements of comics, like pictures and words,
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Tako da različiti elementi stripa, kao što su slike i reči,
08:05
and the different symbols and everything in between
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i različiti simboli i sve ono što se nalazi između
08:08
that comics presents,
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što vam prikazuje strip
08:09
are all funneled through the single conduit, a vision.
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svi protiču kroz jedinstven kanal - čulo vida.
08:11
So we have things like resemblance,
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Tako da imate stvari kao što je sličnost,
08:13
where something which resembles the physical world can be abstracted
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gde nešto što liči na fizičku stvarnost može biti apstrahovano
u nekoliko različitih pravaca:
08:17
in a couple of different directions:
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08:18
abstracted from resemblance, but still retaining the complete meaning,
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apstrahovano iz sličnosti,
ali i dalje zadržavajući svoje puno značenje,
08:22
or abstracted away from both resemblance and meaning
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ili kao apstrakcija koja se udaljava i od sličnosti i od značenja
i pretvara u sliku.
08:25
towards the picture plane.
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08:26
Put all these three together, and you have a nice little map
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Kada sve ovo uzmete u obzir, dobijete lepu malu mapu
celokupnog obuhvata vizuelne ikonografije
08:29
of the entire boundary of visual iconography,
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08:31
which comics can embrace.
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koju stripovi mogu da prikažu.
08:33
And if you move to the right you also get language,
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I ako krenete dalje na desno, imate jezik,
08:36
because that's abstracting even further from resemblance,
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što je apstrakcija još dalja od sličnosti,
08:39
but still maintaining meaning.
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koja, međutim, i dalje zadržava značenje.
08:41
Vision is called upon to represent sound
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Slika je angažovana da predstavlja zvuk
08:44
and to understand the common properties of those two
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da pojasni zajedničke karakteristike ta dva
kao i njihovo zajedničko nasleđe.
08:48
and their common heritage as well;
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Takođe, treba da predstavi teksturu zvuka;
08:50
also, to try to represent the texture of sound
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08:52
to capture its essential character through visuals.
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i da vizuelno prikaže njegov osnovni karakter.
08:57
There's also a balance between the visible and the invisible in comics.
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Onda, tu je takođe i ravnoteža
između vidljivog i nevidljivog u stripovima.
09:02
Comics is a kind of call and response,
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Strip je na neki način i pitanje i odgovor
09:04
in which the artist gives you something to see within the panels,
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gde vam umetnik daje
nešto da vidite u okviru prozora,
i onda vam da nešto da zamislite između njih.
09:07
and then gives you something to imagine between the panels.
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09:11
Also, another sense which comics' vision represents,
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Takođe, postoji još jedan pojam
koje stripovsko 'oko' predstavlja, a to je vreme.
09:15
and that's time.
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09:17
Sequence is a very important aspect of comics.
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Ritam je veoma važan aspekt stripa.
09:20
Comics presents a kind of temporal map.
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Strip predstavlja neku vrstu vremenske mape.
09:24
And this temporal map was something that energizes modern comics,
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I ta vremenska mapa je ono što daje energiju modernom stripu,
09:27
but I was wondering if perhaps it also energizes
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ali ja sam se zapitao da li možda daje energiju
09:30
other sorts of forms,
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i drugim formama,
09:32
and I found some in history.
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i pronašao sam neke u istoriji.
09:34
You can see this same principle operating
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I možete ovde videti ovaj isti princip kako se primenjuje
09:37
in these ancient versions of the same idea.
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u ovim antičkim verzijama iste ideje.
09:40
What's happening is,
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Ono što se zapravo dešava je to da se umetnička forma sudara
09:41
an art form is colliding with a given technology,
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sa tehnologijom koja joj je na raspolaganju,
bilo da je to boja na kamenu, kao grobnica u starom Egiptu,
09:44
whether it's paint on stone,
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09:45
like the Tomb of Menna the Scribe in ancient Egypt,
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09:47
or a bas-relief sculpture rising up a stone column,
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ili plitki reljef koji se uzdiže po kamenom stubu,
09:50
or a 200-foot-long embroidery,
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ili vez dugačak 60 metara,
09:52
or painted deerskin and tree bark
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ili oslikana jelenska koža i kora drveta
09:54
running across 88 accordion-folded pages.
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koja se prostire na 88 naizmenično presavijenih stranica.
09:57
What's interesting is, once you hit "print" --
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Ono što je interesantno je da, jednom kada počnete da ga štampate -
09:59
and this is from 1450, by the way --
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inače, ovo je iz 1450. godine, samo da napomenem -
10:01
all of the artifacts of modern comics start to present themselves:
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sve karakteristike modernog stripa počnu bivati vidljive:
pravougaoni linearni raspored panela,
10:04
rectilinear panel arrangements,
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10:05
simple line drawings without tone,
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jednostavni linearni crteži bez tona
10:07
and a left-to-right reading sequence.
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i redosled čitanja sa leva na desno.
10:11
And within 100 years, you already start to see word balloons and captions,
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I već 100 godina posle toga,
već počinjete da viđate balone sa tekstom i scene,
10:16
and it's really just a hop, skip and a jump from here to here.
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i u stvari samo je korak od ovoga do ovoga.
10:19
So I wrote a book about this in '93, but as I was finishing the book,
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Napisao sam knjigu o ovome u '93.
ali dok sam završavao knjigu,
10:23
I had to do a little bit of typesetting,
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morao sam malo da radim na prelomu,
i dosadilo mi je sa svaki put idem u svoju lokalnu kopirnicu da to radim,
10:25
and I was tired of going to my local copy shop to do it,
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pa sam kupio računar.
10:27
so I bought a computer.
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10:29
And it was just a little thing --
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I to je bila samo mala stvar - bio je dobar samo za unošenje teksta
10:30
it wasn't good for much except text entry --
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i nizašta drugo -
ali otac mi je nekada pričao o Murovom zakonu,
10:33
but my father had told me about Moore's law back in the '70s,
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o Murovom zakonu davnih '70-ih, i znao sam šta dolazi.
10:36
and I knew what was coming.
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10:38
And so, I kept my eyes peeled
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Tako da sam držao otvorene oči
10:41
to see if the sort of changes that happened
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da vidim da li će se one promene koje su se dogodile
10:43
when we went from pre-print comics to print comics
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kada smo prešli sa pre-štampanih stripova na štampane stripove
10:46
would happen when we went beyond, to post-print comics.
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dogoditi i kada budemo prešli u novu oblast, u post-štampane stripove.
10:49
So, one of the first things proposed
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Jedna od prvih stvari koja je bila predložena
10:51
was that we could mix the visuals of comics
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je da možemo da kombinujemo vizuelni aspekt stripova
10:53
with the sound, motion and interactivity of the CD-ROMs
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sa zvukom, pokretom i interaktivnošću
CD-ROM-ova koji su se proizvodili u to vreme.
10:56
being made in those days.
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10:57
This was even before the Web.
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Ovo je bilo i pre interneta.
10:59
And one of the first things they did was,
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I jedna od prvih stvari koje su uradili bila je,
da probaju da naprave stranice stripa kao što su ranije bile,
11:01
they tried to take the comics page as is
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i prebace ih na monitore,
11:03
and transplant it to monitors,
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što je bila klasična MekLuaneskna greška
11:04
which was a classic McLuhanesque mistake
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11:06
of appropriating the shape of the previous technology
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prisvajanja forme koju je koristila prethodna tehnologija
11:09
as the content of the new technology.
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kako bi se stvorio sadržaj za novu tehnologiju.
11:11
And so, what they would do is have these comic pages
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I tako, ono što bi oni uradili je
da uzmu stranice stripa koje liče na štampane stranice stripa,
11:14
that resemble print comics pages,
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i uvodili bi zvuk i pokret.
11:15
and they would introduce all this sound and motion.
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11:18
The problem was that if you go with this basic idea
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Problem je u tome da, ukoliko se vratite ideji -
osnovnoj ideji da je prostor isto što i vreme u stripu -
11:21
that space equals time in comics,
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11:23
what happens is that when you introduce sound and motion,
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šta će se desiti kada uvedete zvuk i pokret,
koji su vremenski fenomeni i mogu se prikazati samo kroz vreme,
11:26
which are temporal phenomena that can only be represented through time,
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11:29
they break with that continuity of presentation.
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onda oni prekidaju kontinuitet prezentacije.
11:35
Interactivity was another thing.
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Interakcija je bila nešto drugo.
11:36
There were hypertext comics, but the thing about hypertext
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Postojali su stripovi u hipertekstu.
Ali ono što je problem sa hipertekstom
je da je sve u hipertekstu ili ovde ili nije ovde ili je povezano sa nečim ovde;
11:39
is that everything in hypertext is either here, not here,
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on je suštinski ne-prostoran.
11:42
or connected to here;
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11:43
it's profoundly nonspatial.
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Rastojanje od Abrahama Linkolna do Linkolnovog penija,
11:44
The distance from Abraham Lincoln to a Lincoln penny
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Peni Maršal do Maršal Plana
11:47
to Penny Marshall to the Marshall Plan to "Plan 9" to nine lives:
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do ''Plana 9'' do devet života:
sve je to isto.
11:50
it's all the same.
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11:51
(Laughter)
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(Smeh)
11:52
But in comics,
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Međutim, u stripu, u stripu,
11:55
every aspect of the work, every element of the work,
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svaki njegov aspekt, svaki njegov element
11:58
has a spatial relationship to every other element at all times.
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ima prostorni odnos sa bilo kojim drugim elementom u svakom trenutku.
12:01
So the question was:
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Tako da je osnovno pitanje bilo:
12:02
Was there any way to preserve that spatial relationship
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postoji li način da se taj prostorni odnos sačuva,
12:05
while still taking advantage of all of the things
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a da se istovremeno iskoriste sve prednosti
koje digitalna tehnologija može da nam ponudi?
12:08
that digital had to offer us?
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12:09
And I found my personal answer for this
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I pronašao sam svoj lični odgovor na ovo pitanje
12:11
in those ancient comics that I was showing you.
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u onim prastarim stripovima koje sam vam pokazivao.
12:14
Each of them has a single unbroken reading line,
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Svaki od njih ima jedinstvenu neprekidnu liniju čitanja,
12:17
whether it's going zigzag across the walls or spiraling up a column
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bilo da se prostire cik-cak preko zidova,
ili se spiralno penje uz stub
12:21
or just straight left to right,
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ili ide pravo sa leva na desno ili čak ide cik-cak unazad
12:22
or even going in a backwards zigzag across those 88 accordion-folded pages,
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preko onih 88 presavijenih strana.
Ista stvar se dešava i ta osnovna ideja
12:27
the same thing is happening;
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12:28
that is, that the basic idea that as you move through space
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da se, krećući se kroz prostor, krećete kroz vreme
12:31
you move through time,
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se ovde sprovodi bez ikakvog kompromisa,
12:32
is being carried out without any compromise,
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ali do kompromisa je došlo kada su se počeli štampati.
12:34
but there were compromises when print hit.
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12:36
Adjacent spaces were no longer adjacent moments,
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Prostori koji se nadovezuju više nisu trenuci koji se nadovezuju,
12:39
so the basic idea of comics was being broken again and again
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tako da je osnovna ideja stripa bila izlomljena iznova i iznova
12:42
and again and again.
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i iznova i iznova.
12:43
And I thought, OK, well, if that's true,
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I ja sam pomislio, OK, dobro,
ako je to istina, postoji li ikakav način da,
12:46
is there any way, when we go beyond today's print,
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kada prevaziđemo današnju štampu,
12:49
to somehow bring that back?
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nekako povratimo to?
12:52
Now, the monitor is just as limited as the page, technically, right?
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E sad, ekran
je u suštini isto tako ograničen kao i list papira, zar ne?
12:57
It's a different shape, but other than that,
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Drugačijeg je oblika, ali osim toga,
12:59
it's the same basic limitation.
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podjednako je ograničen.
13:01
But that's only if you look at the monitor as a page,
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Ali to je samo ako posmatrate ekran kao stranicu,
13:05
but not if you look at the monitor as a window.
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a ne ako ga posmatrate kao prozor.
13:08
And that's what I propose,
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I to je ono što sam ja predložio: da možda možemo da stvorimo ove stripove
13:09
that perhaps we could create these comics on an infinite canvas,
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na beskonačnom platnu:
13:12
along the X axis and the Y axis
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po x osi i y osi i stepenicama.
13:15
and staircases.
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13:17
We could do circular narratives that were literally circular.
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Možemo praviti kružnu naraciju, koja ja u pravom smislu te reči kružna.
Možemo napraviti zaokret u priči koji je bukvalno zaokret.
13:20
We could do a turn in a story that was literally a turn.
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13:23
Parallel narratives could be literally parallel.
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Paralelne radnje mogu biti zaista paralelne.
13:27
X, Y and also Z.
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X, Y, kao i Z.
13:30
So I had all these notions.
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Tako da sam imao sve te zamisli. To je bilo još u kasnim '90,
13:31
This was back in the late '90s,
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i ostali ljudi u mom poslu su mislili da sam prilično lud,
13:33
and other people in my business thought I was pretty crazy,
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13:36
but a lot of people then went on and actually did it.
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ali dosta ljudi je onda krenulo i zaista to primenilo.
13:38
I'm going to show you a couple now.
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Sada ću vam pokazati nekoliko primera.
13:41
This was an early collage comic by a fellow named Jasen Lex.
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Ovo je rani kolaž strip koji je uradio momak po imenu Džejson Leks.
13:47
And notice what's going on here.
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I pogledajte šta se ovde dešava.
13:49
What I'm searching for is a durable mutation --
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2520
Ono što ja tražim je trajna mutacija -
13:52
that's what all of us are searching for.
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1977
to je ono što mi svi tražimo.
13:54
As media head into this new era,
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Dok mediji ulaze u ovu novu eru,
mi tražimo promene
13:57
we are looking for mutations that are durable,
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koje su trajne, koje imaju održivost.
14:00
that have some sort of staying power.
312
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14:03
Now, we're taking this basic idea of presenting comics in a visual medium,
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Uzeli smo sad osnovnu ideju prikazivanja stripa kao vizuelnog medija,
14:07
and we're carrying it through all the way from beginning to end.
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3311
i istrajali u njoj od početka do kraja.
Ovo što ste upravo videli je ceo strip
14:11
That's that entire comic you just saw, up on the screen right now.
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upravo sada na ekranu.
14:14
But even though we're only experiencing it one piece at a time,
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Međutim, iako ga doživljavamo samo deo po deo,
14:17
that's just where the technology is right now.
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to je samo zbog nivoa na kome se tehnologija trenutno nalazi.
14:19
As the technology evolves,
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Kako tehnologija bude evoluirala,
14:21
as you get full immersive displays and whatnot,
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kako se budu pojavljivali puni sveobuhvatni displeji i ko zna šta sve,
14:24
this sort of thing will only grow; it will adapt.
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ova ideja će samo rasti.
Prilagođavaće se.
14:27
It will adapt to its environment; it's a durable mutation.
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Prilagođavaće se svom okruženju:
to je trajna mutacija.
14:33
Here's another one.
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Evo pokazaću vam još jedan. Ovaj je uradio Dru Vaing;
14:34
This is by Drew Weing; this is called
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ovaj se zove
14:36
"'Pup' Ponders the Heat Death of the Universe."
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''Kuca razmišlja o smrti svemira''
15:04
See what's going on here
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Vidite šta se ovde dešava
15:06
as we draw these stories on an infinite canvas
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dok iscrtavamo ove priče na neograničenom platnu
mi zapravo stvaramo čistiji izraz
15:12
is you're creating a more pure expression of what this medium is all about.
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onoga što je suština ovog medija.
15:21
We'll go by this a little quickly. You get the idea.
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Proćićemo ovo malo brže - već ste shvatili ideju.
15:24
I just want to get to the last panel.
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Hoću samo da dođem do poslednjeg panela.
15:32
[Cat 1: Pup! Earth to Pup! Cat 2: Come play baseball with us!]
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(Smeh)
15:35
(Laughter)
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Evo ga.
15:36
[Pup: Did either of you realize
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15:38
that eventually the universe will be nothing but a thin, cold gas
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(Smeh)
15:41
spread across infinite, lonely space?]
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15:43
[Cat 1: Oh ... Cat 2: We'd better hurry, then!]
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(Smeh)
15:46
(Laughter)
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15:49
Just one more.
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Samo još jedan.
Kad smo već kod beskonačnog platna.
15:53
Talk about your infinite canvas.
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1945
15:55
It's by a guy named Daniel Merlin Goodbrey, in Britain.
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Ovo je uradio tip po imenu Daniel Merlin Gudbri iz Velike Britanije.
15:58
Why is this important?
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Zašto je ovo tako važno?
16:01
I think this is important because media --
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Mislim da je ovo važno jer mediji,
16:04
all media --
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svi mediji,
16:06
provide us a window back into our world.
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za nas predstavljaju prozor u naš svet.
16:08
Now, it could be that motion pictures and eventually, virtual reality,
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Sad, može biti da će nam filmovi -
i konačno, virtualna stvarnost ili nešto ekvivalentno njoj -
16:13
or something equivalent to it, some sort of immersive display,
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neka vrsta sveobuhvatnog prikaza,
16:16
is going to provide us with our most efficient escape
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omogućiti efikasniji beg iz sveta u kome smo.
16:20
from the world that we're in.
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Zato se većina ljudi okreće pričanju priča, kako bi pobegla.
16:22
That's why most people turn to storytelling, to escape.
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16:24
But media provides us with a window back into the world we live in.
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Ali mediji nam stvaraju prozor
nazad u svet u kome živimo.
16:31
And when media evolve
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I kada mediji evoluiraju
16:34
so that the identity of the media becomes increasingly unique --
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tako da njihov identitet postane sve više jedinstven.
16:39
because what you're looking at is comics cubed,
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Jer ono što vidite su stripovi na kub:
16:42
you're looking at comics that are more comics-like
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ovo što vidite su stripovi koji su više stripovski nego što su to ikada bili.
16:45
than they've ever been before --
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16:46
when that happens, you provide people with multiple ways
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Kada se to dogodi, pružate ljudima više načina
16:49
of reentering the world through different windows.
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da ponovo uđu u svet kroz različite prozore,
16:53
And when you do that, it allows them to triangulate the world they live in
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i kada to uradite, omogućavate im da prouče svet u kome žive
i sagledaju njegov oblik.
16:57
and see its shape.
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16:58
That's why I think this is important.
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I zato mislim da je ovo značajno.
17:00
One of many reasons, but I've got to go now.
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Ovo je zapravo jedan od mnogo razloga, ali sada moram da idem.
17:02
Thank you for having me.
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Hvala vam na pažnji.
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