Steve Howard: Let's go all-in on selling sustainability

Prevodilac: Vladimir Djuric Lektor: Ivana Korom

I've spent my life working on sustainability.

Proveo sam svoj život radeći na održivosti.

I set up a climate change NGO

Formirao sam nevladinu organizaciju za klimatske promene

called The Climate Group.

koja se zove "Klimatska grupa".

I worked on forestry issues in WWF.

Radio sam na pitanjima šuma sa Svetskim fondom za divlje životinje.

I worked on development and agriculture issues

Radio sam na razvoju i poljoprivrednim temama

in the U.N. system.

u sistemu Ujedinjenih nacija.

About 25 years in total,

Oko 25 godina sveukupno,

and then three years ago, I found myself talking to

i onda pre tri godine, našao sam se u razgovoru

IKEA's CEO about joining his team.

sa generalnim direktorom IKEA-e o pridruživanju njegovom timu.

Like many people here, well,

Kao i mnogi od vas,

I want to maximize my personal impact in the world,

i ja želim da dam maksimalan lični doprinos svetu,

so I'm going to explain why I joined the team there.

tako da ću objasniti zašto sam se pridružio njegovom timu.

But first, let's just take three numbers.

Ali, najpre, uzmimo tri broja.

The first number is three:

Prvi broj je tri:

three billion people.

tri milijarde ljudi.

This is the number of people joining

To je broj ljudi koji se priključuje

the global middle class by 2030,

globalnoj srednjoj klasi do 2030.,

coming out of poverty.

izlazeći iz siromaštva.

It's fantastic for them and their families,

To je fantastično za njih i njihove porodice,

but we've got two billion people in the global middle class today,

ali mi već danas imamo dve milijarde ljudi u srednjoj klasi globalno

and this swells that number to five,

i to naduvava ovaj broj na pet,

a big challenge when we already have resource scarcity.

što je veliki izazov kada već imamo oskudicu resursa.

The second number is six:

Drugi broj je šest:

This is six degrees centigrade,

radi se o šest stepeni celzijusa,

what we're heading towards in terms of global warming.

a to je ono kuda idemo u smislu globalnog zagrevanja.

We're not heading towards one degree or three degrees

Ne idemo ka jednom ili ka tri

or four degrees, we're heading toward six degrees.

ili četiri stepena, idemo ka šest stepeni.

And if you think about it, all of the weird weather

I ako razmislite o tome, svo ovo čudno vreme

we've been having the last few years,

koje imamo u poslednjih nekoliko godina,

much of that is due to just one degree warming,

većina toga je zbog samo jednog stepena zagrevanja,

and we need CO2 emissions to peak

a emisija ugljendioksida treba da kulminira

by the end of this decade globally

do kraja ove decenije globalno

and then come down.

i onda da opadne.

It's not inevitable, but we need to act decisively.

To nije neizbežno, ali moramo delovati odlučno.

The third number is 12:

Treći broj je dvanaest:

That's the number of cities in the world

to je broj gradova u svetu

that had a million or more people

koji su imali milion ili više ljudi

when my grandmother was born.

kada se moja baka rodila.

You can see my grandmother there.

Vidite je tamo.

That was in the beginning of the last century.

Ovo je bilo na početku prošlog veka.

So just 12 cities. She was born in Manchester, England,

Dakle, samo 12 gradova. Ona je rođena u Mančesteru, Engleska,

the ninth largest city in the world.

u devetom najvećem gradu na svetu.

Now there are 500 cities, nearly,

Sada imamo skoro 500 gradova

with a million people or more in them.

sa milion ili više stanovnika u njima.

And if you look at the century from 1950 to 2050,

I ako pogledate vreme od 1950. do 2050.,

that's the century when we build all the world's cities,

to je vek kada gradimo sve svetske gradove,

the century that we're in the middle of right now.

vek u čijoj smo mi sredini upravo sada.

Every other century was kind of practice,

Svaki drugi vek bio je vrsta vežbe

and this lays down a blueprint for how we live.

i to uspostavlja sliku o tome kako živimo.

So think about it.

Pa, razmislite o tome.

We're building cities like never before,

Gradimo gradove kao nikada pre,

bringing people out of poverty like never before,

izvlačimo ljude iz siromaštva kao nikada pre

and changing the climate like never before.

i menjamo klimu kao nikada pre.

Sustainability has gone from a nice-to-do

Održivost je iz "lepo bi bilo" prerasla

to a must-do.

u "mora biti".

it's about what we do right here, right now,

Radi se o onome što činimo upravo ovde, upravo sada,

and for the rest of our working lives.

i kroz preostali radni vek.

So I'm going to talk a little bit about

Dakle, govoriću malo o tome

what business can do

šta biznis može učiniti

and what a business like IKEA can do,

i šta biznisi kao IKEA mogu učiniti,

and we have a sustainability strategy

i mi imamo strategiju održivosti

called "people and planet positive"

nazvanu "ljudi i planeta pozitivno"

to help guide our business to have a positive impact on the world.

da nam pomogne da vodimo naše poslovanje vršeći pozitivan uticaj na svet.

Why would we not want to have a positive impact

Zašto ne bismo, kao biznis, želeli da imamo

on the world as a business?

pozitivan uticaj na svet?

Other companies have sustainability strategies.

I druge kompanije imaju strategije održivosti.

I'm going to refer to some of those as well,

Osvrnuću se na neke od njih takođe,

and I'm just going to mention a few

i spomenuću samo neke

of the commitments as illustrations that we've got.

od opredeljenja kao ilustraciju šta mi imamo.

But first, let's think of customers.

Ali prvo, razmislimo o kupcima.

We know from asking people from China to the U.S.

Iz ispitivanja ljudi od Kine do SAD-a znamo

that the vast majority of people care about sustainability

da ogromna većina ljudi brine za održivost

after the day-to-day issues,

posle svakodnevnih pitanja,

the day-to-day issues of, how do I get my kids to school?

kao: "Kako da obezbedim školovanje deci?"

Can I pay the bills at the end of the month?

"Mogu li poplaćati račune na kraju meseca?"

Then they care about big issues like climate change.

Onda brinu i za velike stvari kao što su klimatske promene.

But they want it to be easy, affordable and attractive,

Ali oni žele da to bude lako, pristupačno i privlačno,

and they expect business to help,

i očekuju od biznisa da pomogne,

and they're a little bit disappointed today.

i pomalo su razočarani danas.

So take your mind back and think

Pa, vratite se mislima unazad i razmislite

of the first sustainable products.

o prvim održivim proizvodima.

We had detergents that could wash your whites grayer.

Imali smo deterdžente koji su vaš beli veš prali sivlje.

We had the early energy-efficient light bulbs

Imali smo prve energetski efikasne sijalice

that took five minutes to warm up

kojima je trebalo pet minuta da se ugreju

and then you were left looking a kind of sickly color.

i onda ste dobili nekako bolesne boje.

And we had the rough, recycled toilet paper.

I imali smo grub, reciklirani toalet papir.

So every time you pulled on a t-shirt,

Dakle, svaki put kada ste oblačili majicu

or switched the light on, or went to the bathroom,

ili palili svetlo ili išli u kupatilo

or sometimes all three together,

ili svo troje odjednom,

you were reminded sustainability was about compromise.

bili ste podsećani da održivost počiva na kompromisu.

It wasn't a great start.

Početak nije bio sjajan.

Today we have choices.

Danas imamo izbora.

We can make products that are beautiful or ugly,

Možemo praviti proizvode koji su lepi ili ružni,

sustainable or unsustainable, affordable or expensive,

održivi ili neodrživi, pristupačni ili skupi,

functional or useless.

funkcionalni ili beskorisni.

So let's make beautiful, functional, affordable,

Pa hajde da napravimo lepe, funkcionalne,

sustainable products.

pristupačne, održive proizvode.

Let's take the LED.

Uzmimo LED.

The LED is the next best thing to daylight.

LED je sledeća najbolja stvar posle dnevne svetlosti.

The old-fashioned lightbulbs, the incandescent bulbs --

Staromodne i usijane sijalice...

I'm not going to ask for a show of hands

Neću tražiti da podignu ruke

of how many of you still have them in your homes,

oni od vas koji ih još uvek imaju u svojim domovima,

wasting energy every time you switch them on --

i rasipaju energiju svaki put kada ih uključe...

change them after this --

promenite ih posle ovoga...

or whether we have them on the stage here at TED or not --

ili imamo li ih na bini ovde na TED-u ili ne...

but those old incandescent light bulbs

ali te stare usijane sijalice

really should have been sold as heaters.

je stvarno trebalo prodavati kao grejalice.

They were mis-sold for more than a hundred years.

One su pogrešno prodavane više od sto godina.

They produced heat and a little bit of light on the side.

Produkovale su toplotu i nešto malo osvetljenja usput.

Now we have lights that produce light

Sada imamo sijalice koje proizvode osvetljenje

and a little bit of heat on the side.

i nešto malo toplote sa strane.

You save 85 percent of the electricity with an LED

Sa LED-om štedite 85% struje

that you would have done in an old incandescent.

za razliku od starih usijanih.

And the best thing is, they'll also last

A najbolja stvar je što će one trajati

for more than 20 years.

više od 20 godina.

So think about that.

Zato razmislite o tome.

You'll change your smartphone seven or eight times,

Promenićete pametni mobilni telefon sedam ili osam puta,

probably more if you're in this audience.

verovatno i više puta ako ste u ovoj publici.

You'll change your car, if you have one, three or four times.

Promenićete automobil, ako ga imate, tri ili četiri puta.

Your kids could go to school, go to college,

Vaša deca će se školovati, studirati,

go away and have kids of their own, come back,

otići, imati svoju decu, vratiti se,

bring the grandkids,

dovesti unuke,

you'll have the same lightbulb saving you energy.

a vi ćete imati istu sijalicu i štedeti energiju.

So LEDs are fantastic.

Zato su LED-ovi fantastični.

What we decided to do

Ono što smo mi odlučili da uradimo

was not to sell LEDs on the side marked up high

nije bilo da prodajemo skupe LED sijalice sa strane,

and continue to push all the old bulbs,

a da nastavimo sa prodajom starih sijalica,

the halogens and the CFLs.

halogena i CFL-a.

We decided, over the next two years,

Odlučili smo da u naredne dve godine

we will ban the halogens and the CFLs ourselves.

samoinicijativno zabranimo halogene i CFL sijalice.

We will go all in.

Idemo do kraja.

And this is what business needs to do: go all-in,

I to je ono što biznisi treba da urade: da idu do kraja.

go 100 percent,

Da idu 100%,

because then you stop investing in the old stuff,

jer tako prestajete da investirate u stare stvari,

you invest in the new stuff, you lower costs,

investirate u nove stvari, smanjujete troškove,

you use your supply chain and your creativity

koristite lance snabdevanja i kreativnost

and you get the prices down so everybody can afford

i spuštate cene tako da svako može priuštiti

the best lights so they can save energy.

najbolju sijalicu kojom će moći da štedi energiju.

(Applause)

(Aplauz)

It's not just about products in people's homes.

I nije reč samo o proizvodima u domovima.

We've got to think about the raw materials

Moramo razmišljati o sirovinama

that produce our products.

od kojih se prave naši proizvodi.

Obviously there's fantastic opportunities

Očigledno je da imamo fantastične mogućnosti

with recycled materials,

sa recikliranim materijalima,

and we can and will go zero waste.

i možemo ići i ići ćemo na nula otpada.

And there's opportunities in a circular economy.

A tu je i mogućnost u cirkularnoj ekonomiji.

But we're still dependent on natural, raw materials.

Ali i dalje smo zavisni od prirodnih sirovih materijala.

Let's take cotton.

Uzmimo pamuk.

Cotton's brilliant. Probably many people

Pamuk je briljantan. Verovatno mnogo ljudi

are wearing cotton right now.

nosi pamuk ovog trenutka.

It's a brilliant textile in use.

To je briljantan materijal u upotrebi.

It's really dirty in production.

Ali je zaista prljav u proizvodnji.

It uses lots of pesticides, lots of fertilizer, lots of water.

Zahteva mnogo pesticida, đubriva i vode.

So we've worked with others,

Zato smo radili sa drugima,

with other businesses and NGOs,

sa drugim biznisima i nevladinim organizacijama,

on the Better Cotton Initiative,

na "Inicijativi za bolji pamuk",

working right back down to the farm,

radeći unazad skroz do farmi,

and there you can halve the amount of water

i tamo možete prepoloviti količinu vode

and halve the chemical inputs,

i prepoloviti hemijske inpute,

the yields increase, and 60 percent of the costs

prinosi se povećavaju, a 60% troškova

of running many of these farms

vođenja mnogih tih farmi

with farmers with low incomes

sa farmerima sa niskim prihodima

can be chemical imports.

mohu biti od uvoza hemije.

Yields increase, and you halve the input costs.

Prinosi se povećavaju, a troškovi inputa prepolovljavaju.

Farmers are coming out of poverty. They love it.

Farmeri izlaze iz siromaštva. Obožavaju to.

Already hundreds of thousands of farmers

Već sada stotine hiljada farmera

have been reached,

je dosegnuto

and now we've got 60 percent better cotton in our business.

i sada imamo 60% bolji pamuk u našem poslovanju.

Again, we're going all-in.

Opet, idemo do kraja.

By 2015, we'll be 100 percent Better Cotton.

Do 2015. imaćemo 100% bolji pamuk.

Take the topic of 100 percent targets, actually.

Uzmite zapravo temu stoprocentnih ciljeva.

People sometimes think that

Ljudi nekad misle da će

100 percent's going to be hard,

100% biti teško dostižno,

and we've had the conversation in the business.

i vodili smo taj razgovor u poslovanju.

Actually, we found 100 percent is easier to do

Zapravo, zaključili smo da je 100% lakše postići

than 90 percent or 50 percent.

nego 90% ili 50%.

If you have a 90 percent target,

Ako imate 90% cilj,

everyone in the business finds a reason

svi u poslu pronalaze razlog

to be in the 10 percent.

da budu u onih 10%.

When it's 100 percent, it's kind of clear,

Kada je to 100%, onda je nekako jasno,

and businesspeople like clarity,

a poslovni ljudi vole jasnoću,

because then you just get the job done.

jer tada jednostavno obavite posao.

So, wood. We know with forestry, it's a choice.

Dakle, drvo... Znamo da kod šuma - to je izbor.

You've got illegal logging

Imate nelegalnu seču

and deforestation still on a very large scale,

i uništavanje šuma još uvek u velikim razmerama,

or you can have fantastic, responsible forestry

ili možete imati fantastično, odgovorno šumarstvo

that we can be proud of.

kojim se možemo ponositi.

It's a simple choice, so we've worked

Izbor je jednostavan, pa smo radili

for many years with the Forest Stewardship Council,

mnogo godina sa Šumskim upravljačkim savetom,

with literally hundreds of other organizations,

sa bukvalno stotinama drugih organizacija,

and there's a point here about collaboration.

i tu je poenta u kolaboraciji.

So hundreds of others, of NGOs,

Dakle, stotine drugih, nevladinih organizacija,

of forest workers' unions, and of businesses,

šumarskih radničkih sindikata i kompanija,

have helped create the Forest Stewardship Council,

pomogle su u formiranju Šumskog upravljačkog saveta,

which sets standards for forestry

koji postavlja standarde u šumarstvu

and then checks the forestry's good on the ground.

i onda proverava dobro šuma na terenu.

Now together, through our supply chain,

Sada zajedno, kroz naš lanac snabdevanja,

with partners, we've managed to certify

sa partnerima, uspeli smo da sertifikujemo

35 million hectares of forestry.

35 miliona hektara šuma.

That's about the size of Germany.

To je slično veličini Nemačke.

And we've decided in the next three years,

I odlučili smo da ćemo u naredne tri godine

we will double the volume of certified material

udvostručiti količinu sertifikovanog materijala

we put through our business.

koji ubacujemo u naše poslovanje.

So be decisive on these issues.

Dakle, budite odlučni po ovim pitanjima.

Use your supply chain to drive good.

Koristite svoj lanac snabdevanja da činite dobro.

But then it comes to your operations.

Ali onda se svodimo na operativu.

Some things are certain, I think.

Neke stvari su izvesne, mislim.

We know we'll use electricity in 20 or 30 years' time.

Znamo da ćemo koristiti električnu energiju za 20 - 30 godina.

We know the sun will be shining somewhere,

Znamo da će Sunce negde sijati,

and the wind will still be blowing in 20 or 30 years' time.

i da će vetar i dalje duvati za 20 - 30 godina.

So why not make our energy out of the sun and the wind?

Pa zašto energiju ne bismo pravili od Sunca i vetra?

And why not take control of it ourselves?

I zašto to sami ne stavimo pod kontrolu?

So we're going 100 percent renewable.

Dakle idemo 100% obnovljivo.

By 2020, we'll produce more renewable energy

Do 2020., proizvešćemo više obnovljive energije

than the energy we consume as a business.

nego što je kao biznis potrošimo.

For all of our stores, our own factories,

Za sve naše prodavnice, naše fabrike,

our distribution centers,

naše distributivne centre,

we've installed 300,000 solar panels so far,

instalirali smo 300.000 solarnih panela za sada,

and we've got 14 wind farms we own and operate

i posedujemo 14 vetroelektrana kojima upravljamo

in six countries, and we're not done yet.

u šest zemalja i još nismo završili.

But think of a solar panel.

Ali, razmislite o solarnom panelu.

A solar panel pays for itself in seven or eight years.

Solarni panel otplaćuje samog sebe za 7 - 8 godina.

The electricity is free.

Struja je besplatna.

Every time the sun comes out after that,

Svaki put kada Sunce izađe posle toga

the electricity is free.

struja je besplatna.

So this is a good thing for the CFO,

Znači, to je dobra stvar za finansijskog direktora,

not just the sustainability guy.

ne samo za momka za održivost.

Every business can do things like this.

Svaki biznis može raditi ovakve stvari.

But then we've got to look beyond our operations,

Ali, onda moramo da pogledamo izvan naših operacija,

and I think everybody would agree

i mislim da će se svi složiti

that now business has to take full responsibility

da danas biznisi moraju da preuzmu punu odgovornost

for the impacts of your supply chain.

za uticaj svog lanca snabdevanja.

Many businesses now, fortunately,

Mnogi biznisi danas, na sreću,

have codes of conduct and audit their supply chains,

imaju kodekse poslovanja i revidiraju svoje lance snabdevanja,

but not every business. Far from it.

ali ne svi biznisi. Daleko od toga.

And this came in IKEA actually in the '90s.

I ovo se u IKEA-i zapravo pojavilo u '90-im.

We found there was a risk

Otkrili smo da postoji rizik

of child labor in the supply chain,

dečijeg rada u lancima snabdevanja,

and people in the business were shocked.

i ljudi u biznisu su bili šokirani.

And it was clearly totally unacceptable, so then you have to act.

To je očigledno bilo potpuno neprihvatljivo, tako da tada morate reagovati.

So a code of conduct was developed,

I tako je razvijen kodeks poslovanja,

and now we have 80 auditors out in the world

i sada imamo 80 revizora širom sveta

every day making sure all our factories

koji se svakodnevno staraju da naše fabrike

secure good working conditions

obezbede dobre radne uslove

and protect human rights

i štite ljudska prava

and make sure there is no child labor.

i osiguraju da nema dečijeg rada.

But it's not just as simple as making sure

Ali nije to tako jednostavno kao uveriti se

there's no child labor.

da nema dečijeg rada.

You've got to say that's not enough today.

Morate reći da to danas nije dovoljno.

I think we'd all agree that children

Mislim da ćemo se svi složiti da su deca

are the most important people in the world

najvažniji ljudi na svetu

and the most vulnerable.

i najranjiviji.

So what can a business do today

Dakle, šta biznis može učiniti danas

to actually use your total value chain

da zapravo iskoristi svoj sveukupni lanac snabdevanja

to support a better quality of life

da podrži bolji kvalitet života

and protect child rights?

i zaštiti dečija prava?

We've worked with UNICEF and Save the Children

Radili smo sa UNICEF-om i "Spasimo decu"

on developing some new business principles

na razvoju nekih novih poslovnih principa

with children's rights.

o dečijim pravima.

Increasing numbers of businesses

Sve veći broj biznisa

are signing up to these,

se pridružuje ovome,

but actually in a survey, many business leaders

ali zapravo u anketama, mnogi biznis lideri

said they thought their business had nothing to do with children.

su rekli da misle da njihovo poslovanje nema nikakve veze sa decom.

So what we decided to do was, we will look

Dakle, ono što smo mi odlučili bilo je da pogledamo

and ask ourselves the tough questions

i postavimo sebi teška pitanja,

with partners who know more than us,

sa partnerima koji znaju više od nas,

what can we do to go beyond our business

šta možemo uraditi izvan našeg poslovanja

to help improve the lives of children?

da pomognemo u poboljšanju života dece?

We also have a foundation

Imamo i fondaciju

that's committed to work through partners

koja se obavezala da, preko rada sa partnerima,

and help improve the lives and protect the rights

i pomogne poboljšanju života i zaštiti prava

of 100 million children by 2015.

100 miliona dece do 2015.

You know the phrase,

Znate frazu

you can manage what you measure?

"možete upravljati onim što možete izmeriti"?

Well, you should measure what you care about.

Pa, trebalo bi izmeriti ono do čega vam je stalo.

If you're not measuring things,

Ako stvari ne merite,

you don't care and you don't know.

onda ne brinete i ne znate.

So let's take an example, measure the things

Pa, na primer, izmerimo stvari

that are important in your business.

koje su važne u vašem poslovanju.

Isn't it about time that businesses

Nije li skoro vreme da biznise

were led equally by men and women?

ravnopravno vode muškarci i žene?

(Applause)

(Aplauz)

So we know for our 17,000 managers across IKEA

Dakle, mi znamo za naših 17.000 menadžera u IKEA-i,

that 47 percent are women today,

da ih je danas 47% žena,

but it's not enough, and we want to close the gap

ali to nije dovoljno i želimo da premostimo razliku

and follow it all the way through to senior management.

i ispratimo to do kraja do visokog menadžmenta.

And we do not want to wait another hundred years.

I ne želimo da čekamo još narednih 100 godina.

So we've launched a women's open network

Zato smo lansirali žensku otvorenu mrežu

this week in IKEA,

ove nedelje u IKEA-i,

and we'll do whatever it takes to lead the change.

i učinićemo sve što je potrebno da sprovedemo promenu.

So the message here is,

Dakle, poruka je,

measure what you care about and lead the change,

merite ono do čega vam je stalo i menjajte,

and don't wait a hundred years.

i ne čekajte još 100 godina.

So we've gone from sustainability

Dakle, odmakli smo sa održivosti

being a nice-to-do to a must-do. It's a must-do.

kao stvari koja je dobrodošla do stvari koja je obavezna. Mora je biti.

It's still nice to do, but it's a must-do.

I dalje je dobrodošla, ali je i mora biti.

And everybody can do something on this as an individual.

I svako na tome može učiniti nešto kao individua.

Be a discerning consumer.

Budite pronicljivi potrošač.

Vote with your wallets.

Glasajte svojim novčanicima.

Search out the companies

Tražite kompanije

that are acting on this.

koje rade na tome.

But also, there are other businesses already acting.

Ali istovremeno, postoje drugi biznisi koji već deluju.

I mentioned renewable energy.

Spomenuo sam obnovljivu energiju.

You go to Google or Lego,

Idite u Google ili Lego,

they're going 100 percent renewable too,

i oni nastupaju 100% obnovljivo,

in the same way that we are.

na isti način kao i mi.

On having really good sustainability strategies,

Kada je reč o dobrim strategijama obnovljivosti,

there are companies like Nike, Patagonia,

imate kompanije kao što su Nike, Patagonia,

Timberland, Marks & Spencer.

Timberland, Marks & Spencer.

But I don't think any of those businesses would say

Ali, ne mislim da bi bilo koje od tih kompanija rekle

they're perfect. We certainly wouldn't.

da su savršene. Mi svakako ne bismo.

We'll make mistakes going forward,

Grešićemo u budućnosti,

but it's about setting a clear direction, being transparent,

ali ovde se radi o postavljaju jasnog pravca, transparentnosti,

having a dialogue with the right partners,

dijalogu sa pravim partnerima,

and choosing to lead on the issues that really count.

i izboru da budeš vođa po pitanjima koja su stvarno važna.

So if you're a business leader,

Dakle, ako ste biznis lider,

if you're not already weaving sustainability

ako već ne negujete održivost

right into the heart of your business model,

u samom srcu svog poslovnog modela,

I'd urge you to do so.

požurujem Vas da to uradite.

And together, we can help create

I zajedno, možemo pomoći da se stvori

a sustainable world,

održivi svet

and, if we get it right,

i ako to uradimo na pravi način,

we can make sustainability

možemo učiniti da održivost

affordable for the many people,

bude dostupna mnogim ljudima,

not a luxury for the few.

a ne luksuz za malobrojne.

Thank you.

Hvala vam.

(Applause)

(Aplauz)