Bill Ford: A future beyond traffic gridlock

Prevodilac: Bojan Kostic Lektor: Ivana Korom

By birth and by choice,

Rođenjem i svojim izborom,

I've been involved with the auto industry my entire life,

uključen sam u automobilsku industriju čitav svoj život,

and for the past 30 years,

i poslednjih 30 godina,

I've worked at Ford Motor Company.

radim za Ford Motor kompaniju.

And for most of those years,

Veći deo ovih godina

I worried about,

brinuo sam o tome

how am I going to sell more cars and trucks?

kako da ću prodam što vise automobila i kamiona?

But today I worry about,

Ali danas brinem o tome

what if all we do is sell more cars and trucks?

šta ako je sve što mi radimo prodaja što više automobila i kamiona?

What happens

Šta se dešava

when the number of vehicles on the road doubles, triples,

kada se broj vozila na putevima udvostruči, utrostruči

or even quadruples?

ili čak učetvorostruči?

My life is guided by two great passions,

U životu me vode dve velike strasti,

and the first is automobiles.

a prva su automobili.

I literally grew up with the Ford Motor Company.

Ja sam bukvalno odrastao sa Ford Motor kompanijom.

I thought it was so cool as a little boy

Kao dečak sam mislio da je jako zanimljivo

when my dad would bring home the latest Ford or Lincoln

kada je moj otac dovozio najnovije Ford ili Linkoln automobile

and leave it in the driveway.

i parkirao ih na prilazu kući.

And I decided about that time, about age 10,

Otprilike sam tada odlučio, sa oko 10 godina,

that it would be really cool if I was a test driver.

da bi bilo stvarno zanimljivo da sam test vozač.

So my parents would go to dinner.

Moji roditelji su jednom otišli da večeraju.

They'd sit down; I'd sneak out of the house.

Oni su seli; ja sam se iskrao iz kuće.

I'd jump behind the wheel and take the new model around the driveway,

Uskočio sam za volan i vozio novi model po prilazu,

and it was a blast.

i to je bilo strava.

And that went on for about two years,

To je trajalo oko dve godine,

until -- I think I was about 12 --

dok, mislim da sam imao oko 12 godina,

my dad brought home

moj otac nije dovezao kući

a Lincoln Mark III.

Linkoln Mark III.

And it was snowing that day.

Sneg je padao toga dana.

So he and mom went to dinner,

On i mama su otišli da večeraju,

and I snuck out

a ja sam se iskrao napolje

and thought it'd be really cool to do donuts

i pomislio da bi stvarno bilo zanimljivo da pravim krugove

or even some figure-eights in the snow.

ili osmice u snegu.

My dad finished dinner early that evening.

Te večeri je moj otac ranije završio večeru.

And he was walking to the front hall

Hodao je do ulaznog hodnika

and out the front door

i kroz ulazna vrata

just about the same time I hit some ice

u isto vreme kada sam naleteo na led

and met him at the front door with the car --

i sreo ga ispred ulaznih vrata sa kolima,

and almost ended up in the front hall.

i skoro završio u ulaznom hodniku.

So it kind of cooled my test-driving for a little while.

Tako da me je to malo ohladilo za test vožnju na neko vreme.

But I really began to love cars then.

Ali sam tada stvarno počeo da volim automobile.

And my first car was a 1975 electric-green Mustang.

Moj prvi automobil je bio električno-zeleni Mustang iz 1975. godine.

And even though the color was pretty hideous,

Iako je boja bila prilično ružna,

I did love the car,

ja sam voleo taj automobil

and it really cemented my love affair with cars

i to je stvarno učvrsilo moju ljubav prema kolima

that's continued on to this day.

koja je nastavljena do danas.

But cars are really more than a passion of mine;

Ali automobili su stvarno više nego moja strast;

they're quite literally in my blood.

oni su bukvalno u mojoj krvi.

My great grandfather was Henry Ford,

Moj pradeda je bio Henri Ford,

and on my mother's side,

a sa majčine strane,

my great grandfather was Harvey Firestone.

moj pradeda je bio Harvi Fajerston.

So when I was born,

Kada sam se rodio,

I guess you could say expectations were kind of high for me.

pretpostavljam da se može reći da su očekivanja bila velika za mene.

But my great grandfather, Henry Ford,

Ali moj pradeda, Henri Ford,

really believed that the mission of the Ford Motor Company

je stvarno verovao da je misija Ford Motor kompanije

was to make people's lives better

da učini živote ljudima boljim

and make cars affordable so that everyone could have them.

i da učini automobile priuštivim tako da bi svako mogao da ih ima.

Because he believed that with mobility

To je zato što je verovao da sa mobilnošću

comes freedom and progress.

dolazi sloboda i progres.

And that's a belief that I share.

To je verovanje koje i ja delim.

My other great passion is the environment.

Moja druga velika strast je životna sredina.

And as a young boy, I used to go up to Northern Michigan

Kao mladi dečak, išao sam do severnog Mičigena

and fish in the rivers that Hemingway fished in

i pecao u rekama u kojima je Hemingvej pecao

and then later wrote about.

i kasnije pisao o tome.

And it really struck me

I to me je jako pogodilo

as the years went by,

kako su godine prolazile,

in a very negative way,

na veoma negativan način,

when I would go to some stream that I'd loved,

kada bih išao na neki potok koji sam voleo

and was used to walking through this field

i šetao kroz neko polje

that was once filled with fireflies,

koje je nekad bilo ispunjeno svicima,

and now had a strip mall or a bunch of condos on it.

a sada ima tržni centar ili gomilu kuća na njemu.

And so even at a young age,

Čak i u ranim godinama,

that really resonated with me,

ovo je ostavilo na mene utisak

and the whole notion of environmental preservation,

i shvatio sam ideju očuvanja životne sredine,

at a very basic level, sunk in with me.

na veoma osnovnom nivou.

As a high-schooler, I started to read

Kao srednjoškolac, počeo sam da čitam

authors like Thoreau and Aldo Leopold

autore kao što su Toro i Aldo Leopold

and Edward Abbey,

i Edvard Ebi

and I really began to develop

i stvarno sam počeo

a deeper appreciation of the natural world.

dublje da cenim prirodni svet.

But it never really occurred to me

Ali nikada mi nije palo na pamet

that my love of cars and trucks

da će moja ljubav prema automobilima i kamionima

would ever be in conflict with nature.

ikada biti u konfliktu sa prirodom.

And that was true

I to je bilo istina

until I got to college.

dok nisam krenuo na fakultet.

And when I got to college, you can imagine my surprise

Kada sam krenuo na fakultet, možete zamisliti moje iznenađenje

when I would go to class

kada bih otišao na čas

and a number of my professors would say

i brojni moji profesori bi rekli

that Ford Motor Company and my family

da je Ford Motor kompanija i moja familija

was everything that was wrong with our country.

sve što je pogrešno sa našom zemljom.

They thought that we were more interested, as an industry,

Oni su mislili da smo mi, kao industrija, bili više zainteresovani

in profits, rather than progress,

za profit nego za progres

and that we filled the skies with smog --

i da smo ispunili nebo smogom -

and frankly, we were the enemy.

i iskreno, mi smo bili neprijatelj.

I joined Ford after college,

Pridružio sam se Fordu posle fakulteta,

after some soul searching

posle malo preispitivanja

whether or not this is really the right thing to do.

da li je ili nije ovo ispravna stvar da uradim.

But I decided that I wanted to go

Ali sam odlučio da želim da odem

and see if I could affect change there.

i vidim da li mogu tamo da utičem na promene.

And as I look back over 30 years ago,

Kada pogledam 30 godina unazad,

it was a little naive to think at that age

bilo je malo naivno što sam verovao u tim godinama

that I could. But I wanted to.

da mogu. Ali sam želeo da verujem.

And I really discovered

I stvarno sam otkrio

that my professors weren't completely wrong.

da profesori nisu sasvim pogrešili.

In fact, when I got back to Detroit,

U stvari, kada sam se vratio u Detroit,

my environmental leanings weren't exactly embraced

moji pogledi na životnu sredinu nisu sasvim prihvaćeni

by those in my own company,

od onih u mojoj sopstvenoj kompaniji,

and certainly by those in the industry.

i pogotovo od onih ljudi iz industrije.

I had some very interesting conversations,

. Imao sam nekoliko veoma zanimljivih razgovora,

as you can imagine.

kao sto možete da zamislite.

There were some within Ford

Postojali su ljudi u Fordu

who believed that all this ecological nonsense

koji su verovali da sva ta ekološka besmislica

should just disappear

treba jednostavno da nestane

and that I needed to stop hanging out

i da ja treba da prestanem da se družim

with "environmental wackos."

sa "zaluđenicima za životnu sredinu".

I was considered a radical.

Smatrali su da sam radikalan.

And I'll never forget the day I was called in by a member of top management

Nikada neću zaboraviti dan kada me je pozvao član vrhovnog menadžmenta

and told to stop associating

i rekao mi da prestanem da se družim

with any known or suspected environmentalists.

sa bilo kojim poznatim ili mogućim ekolozima.

(Laughter)

(Smeh)

Of course, I had no intention of doing that,

Naravno, nisam imao nameru to da radim,

and I kept speaking out about the environment,

i nastavio sam slobodno da pričam o životnoj sredini

and it really was the topic

i to je bila tema

that we now today call sustainability.

koju danas nazivamo održivost.

And in time, my views went from controversial

Vremenom su moji pogledi promenjeni sa kontroverznih

to more or less consensus today.

na više ili manje danas saglasnim.

I mean, I think most people in the industry

Mislim da većina ljudi u industriji

understand that we've got to get on with it.

shvata da moramo da počnemo sa tim.

And the good news is today we are tackling the big issues,

Dobra vest je da se danas borimo sa velikim problemima,

of cars and the environment --

vezanim za automobile i životnu sredinu –

not only at Ford, but really as an industry.

ne samo u Fordu, već stvarno kao industrija.

We're pushing fuel efficiency to new heights.

Postavljamo efikasnost goriva na nove visine.

And with new technology,

Uz pomoć nove tehnologije,

we're reducing -- and I believe, someday we'll eliminate --

smanjujemo – i verujem da ćemo jednog dana eliminisati –

CO2 emissions.

emisije CO2.

We're starting to sell electric cars, which is great.

Počinjemo sa prodajom električnih automobila, što je odlično.

We're developing alternative powertrains

Razvijamo alternativne moćne vozove

that are going to make cars affordable

koji će učiniti automobile priuštivim

in every sense of the word --

u svakom smislu te reči –

economically, socially

ekonomski, društveno

and environmentally.

i ekološki.

And actually, although we've got a long way to go

Iako nas čeka dug put

and a lot of work to do,

i dosta toga da uradimo,

I can see the day where my two great passions --

mogu da vidim dan kada dve moje velike strasti –

cars and the environment --

automobili i životna sredina –

actually come into harmony.

dolaze u harmoniju.

But unfortunately,

Ali nažalost,

as we're on our way to solving one monstrous problem --

dok smo na putu da rešimo jedan ogroman problem –

and as I said, we're not there yet; we've got a lot of work to do,

i kao što sam rekao, još uvek nismo tamo; treba još dosta posla da uradimo,

but I can see where we will --

ali mogu da vidim gde ćemo biti –

but even as we're in the process of doing that,

ali čak iako smo u procesu rađenja toga,

another huge problem is looming,

još jedan ogroman problem se naslućuje,

and people aren't noticing.

a ljudi to ne primećuju.

And that is the freedom of mobility

To je da je sloboda mobilnosti

that my great grandfather brought to people

koju je moj pradeda doneo ljudima

is now being threatened, just as the environment is.

sada ugrožena, kao i što je ugrožena životna sredina.

The problem, put in its simplest terms,

Problem je, jednostavno rečeno,

is one of mathematics.

matematičke prirode.

Today there are approximately 6.8 billion people in the world,

Danas ima oko 6,8 milijardi ljudi na svetu,

and within our lifetime, that number's going to grow

i do kraja naših života, taj broj će porasti

to about nine billion.

na oko 9 milijardi.

And at that population level,

Sa tim brojem ljudi,

our planet will be dealing with the limits of growth.

naša planeta će se boriti sa granicama rasta.

And with that growth

Sa tim rastom

comes some severe practical problems,

dolazi nekoliko ozbiljnih praktičnih problema,

one of which is our transportation system

a jedan od njih je da saobraćajni sistem

simply won't be able to deal with it.

jednostavno neće biti u mogućnosti da se izbori sa tim.

When we look at the population growth in terms of cars,

Kada pogledamo povećanje broja ljudi u pogledu automobila,

it becomes even clearer.

to postaje još jasnije.

Today there are about 800 million cars on the road worldwide.

Danas postoji oko 800 miliona automobila na putevima širom sveta.

But with more people

Ali sa više ljudi

and greater prosperity around the world,

i većim prosperitetom širom sveta,

that number's going to grow

taj broj će se povećati

to between two and four billion cars by mid century.

na između 2 i 4 milijarde automobila do sredine veka.

And this is going to create the kind of global gridlock

To će stvoriti jednu vrstu globalnog zagušenja

that the world has never seen before.

koju svet nikada ranije nije video.

Now think about the impact

Sada pomislite na uticaj

that this is going to have on our daily lives.

koji će ovo imati na naš svakodnevni zivot.

Today the average American

Danas prosečan Amerikanac

spends about a week a year

potroši oko nedelju dana godišnje

stuck in traffic jams,

zaglavljen u saobraćajnim gužvama,

and that's a huge waste of time and resources.

a to je ogromno rasipanje vremena i resursa.

But that's nothing compared

Ali to nije ništa u poređenju

to what's going on

s tim šta se dešava

in the nations that are growing the fastest.

sa zemljama koje se najbrže razvijaju.

Today the average driver in Beijing

Danas prosečan vozač u Pekingu

has a five-hour commute.

provede 5 sati u prevozu za posao.

And last summer -- many of you probably saw this --

Prošlog leta – mnogi od vas su verovatno videli ovo –

there was a hundred-mile traffic jam

postojao je saobraćajni zastoj od 170 km

that took 11 days to clear in China.

u Kini i trebalo je 11 dana da se raščisti.

In the decades to come,

U narednim decenijama,

75 percent of the world's population

75 procenata svetskog stanovništva

will live in cities,

će živeti u gradovima,

and 50 of those cities

a 50 od tih gradova

will be of 10 million people or more.

će biti sa 10 ili više miliona ljudi.

So you can see the size of the issue that we're facing.

Tako da možete videti veličinu problema sa kojim se suočavamo.

When you factor in population growth,

Kada se uračuna rast stanovništva,

it's clear that the mobility model that we have today

jasno je da model mobilnosti koji imamo danas

simply will not work tomorrow.

jednostavno neće funkcionisati sutra.

Frankly, four billion clean cars on the road

Iskreno, 4 milijarde čistih automobila na putevima

are still four billion cars,

je još uvek 4 milijarde automobila,

and a traffic jam with no emissions

a saobraćajna gužva bez emisija

is still a traffic jam.

je još uvek saobraćajna gužva.

So, if we make no changes today,

Dakle, ako ne napravimo promene danas,

what does tomorrow look like?

kako će izgledati sutra?

Well I think you probably already have the picture.

Mislim da verovatno već imate sliku.

Traffic jams are just a symptom of this challenge,

Saobraćajne gužve su samo simptom ovog izazova,

and they're really very, very inconvenient,

i one su stvarno veoma, veoma nepogodne,

but that's all they are.

ali to je sve što one predstavljaju.

But the bigger issue

Ali veći problem

is that global gridlock

je da će globalno zagušenje

is going to stifle economic growth

sprečiti ekonomski rast

and our ability to deliver

i našu sposobnost da isporučimo

food and health care,

hranu i zdravstvenu negu,

particularly to people that live in city centers.

posebno ljudima koji žive u centrima gradova.

And our quality of life is going to be severely compromised.

Naš kvalitet života će biti ozbiljno ugrožen.

So what's going to solve this?

Koje je rešenje za ovako nesto?

Well the answer isn't going to be more of the same.

Odgovor neće biti u istom pravcu.

My great grandfather once said

Moj pradeda je jednom rekao

before he invented the Model T,

pre nego što je izumeo Model T,

"If I had asked people then what they wanted,

“Da sam tada pitao ljude šta žele,

they would have answered,

oni bi odgovorili

'We want faster horses.'"

“Mi želimo brže konje.””

So the answer to more cars

Tako da odgovor na više automobila

is simply not to have more roads.

jednostavno nije imati više puteva.

When America began moving west,

Kada je Amerika počela da se kreće na zapad,

we didn't add more wagon trains,

mi nismo dodavali više karavana,

we built railroads.

mi smo izgradili pruge.

And to connect our country after World War II,

I da bismo povezali našu zemlju posle Drugog svetskog rata,

we didn't build more two-lane highways,

nismo gradili više dvotračnih puteva,

we built the interstate highway system.

izgradili smo međudržavni sistem autoputeva.

Today we need that same leap in thinking

Danas nam je potreban taj isti skok u razmišljanju

for us to create a viable future.

da bismo kreirali održivu budućnost.

We are going to build smart cars,

Napravićemo pametne automobile,

but we also need to build

ali takođe moramo da napravimo

smart roads, smart parking,

pametne puteve, pametno parkiranje,

smart public transportation systems and more.

pametne sisteme javnog prevoza i više od toga.

We don't want to waste our time

Mi ne želimo da trošimo naše vreme

sitting in traffic, sitting at tollbooths

čekajući u saobraćaju, čekajući na naplatnim rampama

or looking for parking spots.

ili tražeći mesto za parkiranje.

We need an integrated system

Potreban nam je integrisani sistem

that uses real time data

koji koristi podatke iz realnog vremena

to optimize personal mobility on a massive scale

za optimizaciju lične mobilnosti na ogromnoj razmeri

without hassle or compromises for travelers.

bez neprilika ili kompromisa za putnike.

And frankly, that's the kind of system

Iskreno, to je tip sistema

that's going to make the future of personal mobility sustainable.

koji će napraviti budućnost lične mobilnosti održivom.

Now the good news is some of this work has already begun

Dobra vest je da se sa nečim od ovoga već započelo

in different parts of the world.

u različitim delovima sveta.

The city of Masdar in Abu Dhabi

Grad Masdar u Abu Dabiju

uses driverless electric vehicles

koristi električna vozila bez vozača

that can communicate with one another,

koja mogu međusobno da komuniciraju,

and they go underneath the city streets.

i oni se kreću ispod gradskih ulica.

And up above, you've got a series of pedestrian walkways.

A iznad postoji niz pešačkih staza.

On New York City's 34th Street,

U 34. ulici u Njujorku,

gridlock will soon be replaced

zastoji će uskoro biti zamenjeni

with a connected system

povezanim sistemom

of vehicle-specific corridors.

posebnih koridora za vozila.

Pedestrian zones and dedicated traffic lanes are going to be created,

Pešačke zone i rezervisane saobraćajne trake će biti napravljene,

and all of this will cut down the average rush hour commute

i sve će ovo smanjiti prosečan vršni čas

to get across town in New York

za kretanje kroz Njujork

from about an hour today at rush hour

od jednog sata u vršnom času

to about 20 minutes.

na oko 20 minuta.

Now if you look at Hong Kong,

Ako pogledate Hong Kong,

they have a very interesting system called Octopus there.

oni imaju veoma interesantan sistem zvani Oktopus.

It's a system that really ties together

To je sistem koji stvarno obuhvata

all the transportation assets

sve saobraćajne elemente

into a single payment system.

u jedinstven sistem naplate.

So parking garages, buses, trains,

Tako parking garaže, autobusi, vozovi,

they all operate within the same system.

svi funkcionišu unutar istog sistema.

Now shared car services

Sada se zajednička upotreba automobila

are also springing up around the world,

takođe aktivira širom sveta,

and these efforts, I think, are great.

i ja mislim da su ovakvi napori odlični.

They're relieving congestion,

Oni smanjuju zagušenje,

and they're frankly starting to save some fuel.

a i stvarno počinju da štede gorivo.

These are all really good ideas

Ovo su stvarno dobre ideje

that will move us forward.

koje će nas pokrenuti napred.

But what really inspires me

Ali ono što me stvarno inspiriše

is what's going to be possible

je šta će biti moguće

when our cars can begin talking to each other.

kada naši automobili počnu međusobno da govore.

Very soon, the same systems that we use today

Vrlo uskoro, isti sistemi koji se koriste danas

to bring music and entertainment

da omoguće i muziku i zabavu

and GPS information into our vehicles

i GPS informacije u našim vozilima

are going to be used to create

će se koristiti za kreiranje

a smart vehicle network.

pametne mreže vozila.

Every morning I drive about 30 miles

Svakog jutra vozim oko 50 km

from my home in Ann Arbor to my office in Dearborn, Michigan.

od moje kuće u An Arboru do moje kancelarije u Derbornu u Mičigenu.

And every night I go home,

I svake večeri kada se vraćam kući,

my commute is a total crapshoot.

moje putovanje je potpuna katastrofa.

And I often have to leave the freeway

Često moram da napustim autoput

and look for different ways

i tražim različite načine

for me to try and make it home.

da pokušam da dođem do kuće.

But very soon we're going to see the days

Ali vrlo uskoro ćemo dočekati dane

when cars are essentially talking to each other.

kada u suštini vozila međusobno pričaju.

So if the car ahead of me on I-94 hits traffic,

Tako da ako vozilo ispred mene na putu I-95 naiđe na zastoje,

it will immediately alert my car

ono će odmah upozoriti moje vozilo

and tell my car to reroute itself

i reći mom vozilu da pronađe drugi put

to get me home in the best possible way.

da me doveze do kuće na najbolji način.

And these systems are being tested right now,

Ovi sistemi se baš sada testiraju,

and frankly they're going to be ready for prime time pretty soon.

i biće spremni za prvu upotrebu veoma uskoro.

But the potential of a connected car network

Potencijal povezane mreže automobila

is almost limitless.

je skoro neograničen.

So just imagine:

Samo zamislite:

one day very soon,

uskoro jednog dana,

you're going to be able to plan a trip downtown

bićete u mogućnosti da planirate putovanje u centar grada

and your car will be connected to a smart parking system.

i vaš automobil će biti povezan na pametan sistem parkiranja.

So you get in your car,

Uđete u svoj automobil,

and as you get in your car,

i čim uđete u svoj automobil,

your car will reserve you a parking spot before you arrive --

on će vam rezervisati parking mesto pre nego što stignete –

no more driving around looking for one,

nema više vozikanja okolo tražeći parking mesto,

which frankly is one of the biggest users of fuel

što je jedan od najvećih potrošača goriva

in today's cars in urban areas --

u današnjim automobilima u gradskoj sredini –

is looking for parking spots.

traženje parking mesta.

Or think about being in New York City

Ili zamislite da ste u Njujorku

and tracking down an intelligent cab on your smart phone

i pratite inteligentni taksi na svom pametnom telefonu

so you don't have to wait in the cold to hail one.

tako da ne morate da čekate na hladnoći da dozovete jednog.

Or being at a future TED Conference

Ili da ste na budućoj TED konferenciji

and having your car

i vaš automobil

talk to the calendars of everybody here

priča sa redom prezentacija svih ovde

and telling you all the best route to take home

i govori vam najbolju rutu za povratak kući

and when you should leave

i kada treba da krenete

so that you can all arrive at your next destination on time.

tako da svi možete da stignete do svog sledećeg odredišta na vreme.

This is the kind of technology

Ovo je vrsta tehnologije

that will merge millions of individual vehicles

koja će spojiti milione individualnih vozila

into a single system.

u jedinstveni sistem.

So I think it's clear we have the beginnings of a solution

Mislim da je jasno da imamo početke rešenja

to this enormous problem.

za ovaj ogromni problem.

But as we found out with addressing CO2 issues,

Ali kako počinjemo sa utvrđivanjem problema sa CO2,

and also fossil fuels,

a takođe i sa fosilnim gorivima,

there is no one silver bullet.

ne postoji jednostavno rešenje.

The solution is not going to be

Rešenje neće biti

more cars, more roads or a new rail system;

više automobila, više puteva ili novi železnički sistem;

it can only be found, I believe,

rešenje se jedino može naći, verujem,

in a global network

u globalnoj mreži

of interconnected solutions.

međusobno povezanih rešenja.

Now I know we can develop the technology

znam da možemo razviti tehnologiju

that's going to make this work,

koja će omogućiti da ovo funkcioniše,

but we've got to be willing to get out there

ali moramo da budemo uporni da dođemo do toga

and seek out the solutions --

i pronađemo rešenja –

whether that means vehicle sharing or public transportation

bilo da je to zajednička upotreba vozila ili javni prevoz

or some other way we haven't even thought of yet;

ili neki drugi način o kome još nismo ni razmišljali;

our overall transportation-mix and infrastructure

naša sveukupna saobraćajna rešenja i infrastruktura

must support all the future options.

moraju da podrže sve buduće opcije.

We need our best and our brightest

Potrebni su najbolji i najpametniji od nas

to start entertaining this issue.

da počnemo da se suočavamo sa ovim pitanjem.

Companies, entrepreneurs, venture capitalists,

Kompanije, preduzetnici, smeli kapitalisti,

they all need to understand

svi oni treba da shvate

this is a huge business opportunity,

da je ovo velika poslovna prilika,

as well as an enormous social problem.

kao i ogromni društveni problem.

And just as these groups

I kada ove grupe

embrace the green energy challenge --

prihvate izazov zelene energije –

and it's really been amazing to me to watch

stvarno je zanimljivo za mene da gledam

how much brain power, how much money

koliko moći mozga, koliko novca

and how much serious thought

i koliko ozbiljnih zamisli

has, really over the last three years,

je, tokom poslednje tri godine,

just poured into the green energy field.

uloženo na polju zelene energije.

We need that same kind of passion and energy

Nama treba ista vrsta strasti i energije

to attack global gridlock.

da napadnemo globalna zagušenja.

But we need people like all of you in this room,

Ali nam trebaju ljudi kao što ste vi u ovoj prostoriji,

leading thinkers.

vodeći mozgovi.

I mean, frankly, I need all of you

Mislim, iskreno, treba svi vi

to think about how

da mislite o tome kako

you can help solve this huge issue.

vi možete doprineti da se reši ovaj ogroman problem.

And we need people from all walks of life;

I trebaju nam ljudi iz svih sfera života,

not just inventors, we need policymakers

ne samo pronalazači, trebaju nam kreatori politike

and government officials

i zvaničnici vlada

to also think about how they're going to respond to this challenge.

da takođe razmisle kako će oni da odgovore na ovaj izazov.

This isn't going to be solved

Ovo se neće rešiti

by any one person or one group.

pomoću jednog čoveka ili jedne grupe.

It's going to really require a national energy policy,

To će stvarno zahtevati nacionalnu energetsku politiku,

frankly for each country,

za svaku državu,

because the solutions in each country are going to be different

zato što će rešenja u svakoj državi biti različita

based upon income levels, traffic jams

na osnovu nivoa dohotka, saobraćajnih gužvi

and also how integrated

i koliko su sistemi

the systems already are.

integrisani sada.

But we need to get going, and we need to get going today.

Moramo da krenemo sa tim i moramo da krenemo sa tim danas.

And we must have an infrastructure

Moramo da imamo infrastrukturu

that's designed to support

koja je projektovana da podrži

this flexible future.

ovu fleksibilnu budućnost.

You know, we've come a long way.

Znate, prešli smo dug put.

Since the Model T,

Pre Modela T,

most people never traveled

većina ljudi nikada nije putovala

more than 25 miles from home in their entire lifetime.

više od 40 km od kuće tokom celog svog života.

And since then,

Od tada,

the automobile has allowed us the freedom

automobil nam je omogućio slobodu

to choose where we live, where we work,

izbora gde ćemo da živimo, da radimo,

where we play

gde ćemo da se igramo

and frankly when we just go out and want to move around.

i kada ćemo da izađemo napolje i želimo da se vozimo negde.

We don't want to regress and lose that freedom.

Ne želimo da nazadujemo i izgubimo tu slobodu.

We're on our way to solving --

Na putu smo za pronalaženje rešenja –

and as I said earlier, I know we've got a long way to go --

i kao što sam rekao ranije, znam da nas čeka dug put –

the one big issue that we're all focused on that threatens it,

za jedan veliki problem na koji se svi fokusiramo a koji ga ugrožava,

and that's the environmental issue,

a to je pitanje životne sredine,

but I believe we all must turn

ali verujem da svi moramo da uložimo

all of our effort and all of our ingenuity and determination

sve napore i svu našu genijalnost i odlučnost

to help now solve this notion of global gridlock.

da pomognemo rešavanju ovog globalnog zagušenja.

Because in doing so,

Jer radeći to,

we're going to preserve what we've really come to take for granted,

sačuvaćemo ono što stvarno uzimamo zdravo za gotovo,

which is the freedom to move

što je sloboda kretanja

and move very effortlessly around the world.

i lako kretanje širom sveta.

And it frankly will enhance our quality of life

To će stvarno unaprediti naš kvalitet života

if we fix this.

ako ga popravimo.

Because, if you can envision, as I do,

Ako možete da zamislite, kao što ja to radim,

a future of zero emissions

budućnost nulte emisije

and freedom to move around the country and around the world

i slobodu kretanja širom zemlje i sveta

like we take for granted today,

što danas uzimamo zdravo za gotovo,

that's worth the hard work today

vredno je mukotrpnog rada danas

to preserve that for tomorrow.

zbog njihovog očuvanja za sutra.

I believe we're at our best

Verujem da dajemo najbolje od sebe

when we're confronted with big issues.

kada smo suočeni sa velikim problemima.

This is a big one, and it won't wait.

Ovo jeste veliki problem i on neće da čeka.

So let's get started now.

Zato hajde da počnemo danas.

Thank you.

Hvala.

(Applause)

(Aplauz)