Chris Kluwe: How augmented reality will change sports ... and build empathy

Prevodilac: Nebojsa Kracun Lektor: Mile Živković

What do augmented reality

Kakve veze imaju

and professional football

proširena realnost i fudbal

have to do with empathy?

sa empatijom?

And what is the air speed velocity

I koja je prosečna brzina

of an unladen swallow?

neopterećene lastavice?

Now unfortunately, I'm only going to answer

Nažalost, ja ću odgovoriti na samo jedno

one of those questions today,

od tih pitanja,

so please, try and contain your disappointment.

pa vas molim da probate da zadržite svoje razočarenje.

When most people think about augmented reality,

Kada većina ljudi razmišlja o proširenoj realnosti,

they think about "Minority Report" and Tom Cruise

oni misle o "Suvišnom izveštaju" i Tomu Kruzu

waving his hands in the air,

koji mlatara rukama u vazduhu,

but augmented reality is not science fiction.

ali proširena realnost nije naučna fantastika.

Augmented reality is something that will happen

Proširena realnost je nešto što će se desiti

in our lifetime, and it will happen

u našem životu, i desiće se

because we have the tools to make it happen,

zato što imamo alate da to ostvarimo

and people need to be aware of that,

i ljudi moraju da budu svesni toga,

because augmented reality will change our lives

jer će proširena realnost promeniti naše živote

just as much as the Internet and the cell phone.

isto koliko i internet i mobilni telefoni.

Now how do we get to augmented reality?

Sada, kako da dođemo do proširene realnosti?

Step one is the step I'm wearing right now,

Prvi korak je korak koji ja upravo nosim,

Google Glass.

Gugl naočare.

I'm sure many of you are familiar with Google Glass.

Siguran sam da su mnogi od vas upoznati sa Gugl naočarima.

What you may not be familiar with

Ipak, možda niste upoznati

is that Google Glass is a device

s time da su Gugl naočare uređaj

that will allow you to see what I see.

koji vam omogućava da vidite ono što ja vidim.

It will allow you to experience what it is like

Omogućiće vam da osetite kako je

to be a professional athlete on the field.

to biti profesionalni sportista na terenu.

Right now, the only way you can be on the field

Sada, jedini način da vi budete na terenu

is for me to try and describe it to you.

je da vam ja opišem kako je to.

I have to use words.

Moram da koristim reči.

I have to create a framework that you then fill in

Moram da napravim osnovu koju će ispuniti

with your imagination.

vaša mašta.

With Google Glass, we can put that

Sa Gugl naočarima, koje možemo da stavimo

underneath a helmet,

ispod kacige,

and we can get a sense of what it's like

možemo da osetimo kako je to

to be running down the field at 100 miles an hour,

juriti preko terena 160 kilometara na sat,

your blood pounding in your ears.

sa krvlju koja vam udara u uši.

You can get a sense of what it's like

Možete da osetite kako je to

to have a 250-pound man

kad čovek od 110 kilograma

sprinting at you

juriša ka vama,

trying to decapitate you

pokušavajući da vam odrubi glavu

with every ounce of his being.

svakim delom svog bića.

And I've been on the receiving end of that,

A ja sam bio na drugom kraju

and it doesn't feel very good.

i nije dobar osećaj.

Now, I have some footage to show you of what it's like

Sada, imam neke snimke da vam pokažem

to wear Google Glass underneath the helmet

kako je nositi Gugl naočare ispod kacige,

to give you a taste of that.

da vam prikažem kako je to.

Unfortunately, it's not NFL practice footage

Nažalost, ovo nije snimak NFL treninga

because the NFL thinks emergent technology

jer NFL misli da su nove tehnologije

is what happens when a submarine surfaces,

nešto što se dešava kada podmornica izranja,

but — (Laughter) — we do what we can.

ali - (Smeh) - radimo šta možemo.

So let's pull up some video.

Hajde da pustimo neki video.

(Video) Chris Kluwe: Go.

(Video) Kris Kluve: Kreni.

Ugh, getting tackled sucks.

Uh, bezveze je kad te neko obori.

Hold on, let's get a little closer.

Čekajte, hajde da priđemo bliže.

All right, ready?

U redu, spremni?

Go!

Kreni!

Chris Kluwe: So as you can see,

Kris Kluve: Kao što vidite,

small taste of what it's like to get tackled

mali primer toga kako je kad vas obore

on the football field

na fudbalskom terenu

from the perspective of the tacklee.

iz perspektive oborenog.

Now, you may have noticed there are

Kao što ste primetili

some people missing there:

nedostaju neki ljudi:

the rest of the team.

ostatak tima.

We have some video of that

Imamo snimak toga, zahvaljujući

courtesy of the University of Washington.

Univerzitetu u Vašingtonu.

(Video) Quarterback: Hey, Mice 54! Mice 54!

(Video) Kvoterbek: Hej, Miš 54! Miš 54!

Blue 8! Blue 8! Go!

Plavi 8! Plavi 8! Krenite!

Oh!

Oh!

CK: So again, this takes you a little bit closer

KK: Opet, ovo nas vodi malo bliže

to what it's like to be on that field,

tome kako je biti na terenu,

but this is nowhere what it's like

ali nije ni blizu tome kako je

to be on the NFL.

to biti u NFL-u.

Fans want that experience.

Navijači žele to iskustvo.

Fans want to be on that field.

Žele da budu na tom polju.

They want to be their favorite players,

Oni žele da budu njihovi omiljeni igrači,

and they've already talked to me on YouTube,

i oni su već pričali sa mnom na Jutjubu,

they've talked to me on Twitter, saying,

i na Tviteru, i rekli su:

"Hey, can you get this on a quarterback?

"Hej, može li ovo na kvoterbeku?

Can you get this on a running back?

Može li na raning beku?

We want that experience."

Mi želimo to iskustvo."

Well, once we have that experience with GoPro

Pa, kada imamo to iskustvo sa GoPro

and Google Glass,

i Google naočarama,

how do we make it more immersive?

kako da bude realističnije?

How do we take that next step?

Kako da učinimo sledeći korak?

Well, we take that step

Pa, činimo taj korak

by going to something called the Oculus Rift,

okrećući se nečemu što se zove "Oculus Rift",

which I'm sure many of you are also familiar with.

sa čime su mnogi od vas sigurno upoznati.

The Oculus Rift has been described as one of

Oculus Rift je opisan kao jedan od

the most realistic virtual reality devices ever created,

najrealističnijih uređaja virtualne realnosti do sada,

and that is not empty hype.

i to nije preterivanje.

I'm going to show you why that is not empty hype

Pokazaću vam zašto to nije preterivanje,

with this video.

ovim snimkom.

(Video) Man: Oh! Oh!

(Video) Čovek: Oh! Oh!

No! No! No! I don't want to play anymore! No!

Ne! Ne! Ne! Ne želim da igram više! Ne!

Oh my God! Aaaah!

Bože! Aaaaah!

CK: So that is the experience of a man

KK: To je iskustvo čoveka

on a roller coaster

na roler kosteru

in fear of his life.

koji se boji za svoj život.

What do you think that fan's experience

Šta mislite o iskustvu tog navijača

is going to be when we take the video footage

kada uzmemo video

of an Adrian Peterson bursting through the line,

Edrijena Pitersona dok se probija kroz redove,

shedding a tackler with a stiff-arm

otresa napadače

before sprinting in for a touchdown?

pre nego što se zatrči u tačdaun?

What do you think that fan's experience

Kakvo će iskustvo tog navijača biti

is going to be when he's Messi

kada bude bio Mesi

sprinting down the pitch

koji trči preko terena

putting the ball in the back of the net,

i zabija loptu u mrežu,

or Federer serving in Wimbledon?

ili Federer dok servira na Vimbldonu?

What do you think his experience is going to be

Kakvo će mu iskustvo biti

when he is going down the side of a mountain

dok se bude spuštao niz planinsku padinu

at over 70 miles an hour

brzinom preko 110 kilometara na sat

as an Olympic downhill skier?

kao olimpijski skijaš?

I think adult diaper sales may surge.

Mislim da će prodaja pelena za odrasle porasti.

(Laughter)

(Smeh)

But this is not yet augmented reality.

Ali ovo nije još uvek proširena realnost.

This is only virtual reality, V.R.

Ovo je samo virtuelna realnost, V.R.

How do we get to augmented reality, A.R.?

Kako da dođemo do proširene realnosti, P.R.?

We get to augmented reality

Doći ćemo do proširene realnosti

when coaches and managers and owners

kada treneri i menadžeri i vlasnici

look at this information streaming in

pogledaju ove informacije koje dolaze,

that people want to see, and they say,

koje ljudi žele da vide, i kažu:

"How do we use this to make our teams better?

"Kako da ovo iskoristimo da naši timovi budu bolji?

How do we use this to win games?"

Kako da to iskoristimo da pobedimo?"

Because teams always use technology to win games.

Jer timovi uvek koriste tehnologiju da bi pobeđivali.

They like winning. It makes them money.

Vole da pobeđuju. To im donosi novac.

So a brief history of technology in the NFL.

Kratka istorija tehnologije u NFL-u.

In 1965, the Baltimore Colts

1965. Baltimor Koltsi

put a wristband on their quarterback

su stavili narukvice na kvoterbeka

to allow him to call plays quicker.

da bi najavljivao akcije brže.

Osvojili su Superboul te godine.

They ended up winning a Super Bowl that year.

Other teams followed suit.

Ostali timovi su ih pratili.

Više ljudi je gledalo utakmice jer je bilo uzbudljivije.

More people watched the game because it was more exciting.

It was faster.

Bilo je brže.

In 1994, the NFL put helmet radios

1994. NFL je stavio radio za kacige

into the helmets of the quarterbacks,

u kacige kvoterbekova,

and later the defense.

i kasnije kod odbrane.

More people watched games because it was faster.

Više ljudi je gledalo utakmice jer je bilo brže.

It was more entertaining.

Bilo je zabavnije.

In 2023, imagine you're a player

U 2023. zamislite da ste vi igrač

walking back to the huddle,

koji ide nazad ka gomili

and you have your next play displayed

i imate svoju sledeću akciju prikazanu

right in front of your face on your clear plastic visor

pred očima na svom plastičnom viziru

that you already wear right now.

koji već sada nosite.

No more having to worry about forgetting plays.

Bez briga o zaboravljanju akcija.

No more worrying about having to memorize your playbook.

Bez briga o učenju knjige akcija na pamet.

You just go out and react.

Samo uzađete i reagujete.

And coaches really want this,

I treneri stvarno žele ovo,

because missed assignments lose you games,

jer propušteni zadaci gube utakmice,

and coaches hate losing games.

a treneri mrze da gube utakmice.

Losing games gets you fired as a coach.

Gubljenje utakmica znači otkaz za trenera.

They don't want that.

Oni to ne žele.

But augmented reality is not just

Ali proširena realnost nije samo

an enhanced playbook.

unapređena knjiga akcija.

Augmented reality is also a way to take all that data

Proširena realnost je takođe način da uzmete sve te podatke

and use it in real time

i koristite ih u realnom vremenu

to enhance how you play the game.

da unapredite kako igrate igru.

What would that be like?

Kako bi to bilo?

Well, a very simple setup would be a camera

Pa, jednostavan način bi bila kamera

on each corner of the stadium looking down,

u svakom uglu stadiona koja gleda na dole

giving you a bird's-eye view

dajući vam ptičiju perspektivu svih ljudi tamo dole.

of all the people down there.

You also have information from helmet sensors

Takođe imate informacije od svih senzora u kacigama

and accelerometers,

i brzinometrima,

technology that's being worked on right now.

tehnologiji na kojoj se upravo radi.

You take all that information, and you stream it to your players.

Imate sve informacije i puštate ih svojim igračima.

Dobri timovi ih sprovode tako da ih igrači koriste.

The good teams stream it in a way that the players can use.

The bad ones have information overload.

Loši imaju preopterećenje informacijama.

That determines good teams from bad.

To razdvaja dobre timove od loših.

And now, your I.T. department

I sada, vaše informatičarsko odeljenje

is just as important as your scouting department,

je jednako važno koliko i odeljenje za regrutaciju,

and data-mining is not for nerds anymore.

i obrada podataka više nije samo za štrebere.

It's also for jocks. Who knew?

Takođe je i za sportiste. Ko bi rekao?

What would that look like on the field?

Kako bi to izgledalo na terenu?

Well, imagine you're the quarterback.

Pa, zamislite da ste vi kvoterbek.

You take the snap and you drop back.

Izvedete loptu i povučete se.

You're scanning downfield for an open receiver.

Skenirate teren za otvorenog igrača.

All of a sudden, a bright flash

I odjednom, bljesak

on the left side of your visor lets you know,

u levom uglu vizira vam kaže,

blind side linebacker is blitzing in.

da lajnbeker u mrtvom uglu juri na presretanje.

Normally, you wouldn't be able to see him,

Obično ga ne biste videli

but the augmented reality system lets you know.

ali vam sistem proširene realnosti to omogućava.

You step up into the pocket.

Uđete u džep.

Another flash alerts you to an open receiver.

Sledeći bljesak pokazuje otvorenog primača.

You throw the ball, but you're hit right as you throw.

Bacate loptu, ali ste udareni baš tad.

The ball comes off track.

Lopta siđe sa putanje.

You don't know where it's going to land.

Vi ne znate gde će pasti.

However, on the receiver's visor,

Ali na primačevom viziru,

he sees a patch of grass light up,

on vidi komad trave kako zasija,

and he knows to readjust.

i zna da treba da se pomeri.

He goes, catches the ball,

Pomera se, hvata loptu,

sprints in, touchdown.

zatrčava se, tačdaun.

Crowd goes wild, and the fans are with him

Publika podivlja, i navijači su

every step of the way,

uz njega, svaki korak,

watching from every perspective.

gledaju iz svake perspektive.

Now this is something that will create

Ovo je nešto što će stvoriti

massive excitement in the game.

ogromno uzbuđenje u igri.

It will make tons of people watch,

Nateraće gomilu navijača da gledaju,

because people want this experience.

jer ljudi žele ovo iskustvo.

Fans want to be on the field.

Navijači žele da budu na terenu.

They want to be their favorite player.

Oni žele da budu njihov omiljeni igrač.

Augmented reality will be a part of sports,

Proširena realnost će biti deo sporta,

because it's too profitable not to.

jer je previše profitabilna da ne bude.

But the question I ask you is,

Ali pitanje koje vas pitam je,

is that's all that we're content to use augmented reality for?

da li je to sve za šta želimo da koristimo proširenu realnost?

Are we going to use it solely for our panem,

Da li ćemo je koristiti samo za svoj hleb,

our circenses, our entertainment as normal?

svoje igre, svoju zabavu kao normalnu?

Because I believe that we can use augmented reality

Jer ja verujem da možemo da koristimo proširenu realnost

for something more.

za nešto više.

I believe we can use augmented reality

Ja verujem da možemo koristiti proširenu realnost

as a way to foster more empathy

kao način da gajimo empatiju

within the human species itself,

u okviru same ljudske vrste,

by literally showing someone

tako što ćemo bukvalno pokazati

what it looks like

kako je to

to walk a mile in another person's shoes.

biti u tuđoj koži.

We know what this technology is worth

Znamo koliko ova tehnologija vredi

to sports leagues.

sportskim ligama.

It's worth revenue, to the tune of billions of dollars a year.

Vredna je prihoda, u iznosu milijardi dolara godišnje.

But what is this technology worth

Ali koliko ova tehnologija vredi

to a teacher in a classroom

nastavniku u učionici

trying to show a bully

dok pokušava da pokaže nasilniku

just how harmful his actions are

koliko su štetni njegovi postupci

from the perspective of the victim?

iz perspektive žrtve?

What is this technology worth

Koliko ova tehnologija vredi

to a gay Ugandan or Russian

gej osobi iz Ugande ili Rusije

trying to show the world what it's like

koja pokušava da pokaže svetu

living under persecution?

kako je živeti pod progonom?

What is this technology worth

Koliko ova tehnologija vredi

to a Commander Hadfield or a Neil deGrasse Tyson

komandiru Hedfildu ili Nilu Degrasu Tajsonu

trying to inspire a generation of children

dok pokušavaju da inspirišu generaciju dece

to think more about space and science

da misle više o svemiru i nauci

instead of quarterly reports and Kardashians?

nego o tromesečnim izveštajima i Kardašijanovima?

Ladies and gentlemen, augmented reality

Dame i gospodo, proširena realnost

is coming.

dolazi.

The questions we ask, the choices we make,

Pitanja koja postavljamo, izbori koje pravimo,

and the challenges we face

i izazovi sa kojima se suočavamo

are, as always, up to us.

su, kao i uvek, na nama.

Thank you.

Hvala.

(Applause)

(Aplauz)