Chris Kluwe: How augmented reality will change sports ... and build empathy

譯者: Caleb Shih 審譯者: Ana Choi

What do augmented reality

擴增實景和職業足球

and professional football

have to do with empathy?

和同理心有何關聯呢?

And what is the air speed velocity

自由飛行的燕子的空中飛行速度是多快呢? (出處來自蒙提·派森電影之一, 意指問題非常難以回答)

of an unladen swallow?

Now unfortunately, I'm only going to answer

很不幸，我只將回答其中一個問題

one of those questions today,

so please, try and contain your disappointment.

所以請各位多包含，請別過於失望。

When most people think about augmented reality,

當人們想到擴增實境

they think about "Minority Report" and Tom Cruise

會聯想到湯姆克魯斯在《關鍵報告》的場景

waving his hands in the air,

在電影中雙手操作螢幕介面的模樣。

but augmented reality is not science fiction.

但是，擴增實境並不只是科幻小說，

Augmented reality is something that will happen

擴增實境將在日常生活中發生，

in our lifetime, and it will happen

未來我們即將體驗到它， 因為我們有正確的工具，

because we have the tools to make it happen,

and people need to be aware of that,

所以我們必須重視，

because augmented reality will change our lives

因為擴增實境就像手機和網路一樣

just as much as the Internet and the cell phone.

會徹底顛覆我們的生活方式。

Now how do we get to augmented reality?

所以，如何實際應用擴增實境？

Step one is the step I'm wearing right now,

第一步，就是我現在正在戴的

Google Glass.

Google 眼鏡。

I'm sure many of you are familiar with Google Glass.

我相信各位對Google眼鏡都不陌生。

What you may not be familiar with

但你們也許不知道

is that Google Glass is a device

Google是一個分享視野的裝置,

that will allow you to see what I see.

也就是讓你看見我所看的,

It will allow you to experience what it is like

它也可以讓你親自體驗

to be a professional athlete on the field.

職業運動員在球場上的過程。

Right now, the only way you can be on the field

目前，若你想要體驗在球場上競技,

is for me to try and describe it to you.

我只能對你形容,

I have to use words.

我必須使用言語,

I have to create a framework that you then fill in

我必須創造一個框架， 並讓你自行填入在你的想像中。

with your imagination.

With Google Glass, we can put that

當有了Google 眼鏡,

我們把它戴著，就可以辦得到，

underneath a helmet,

and we can get a sense of what it's like

我們就可以親自體驗

to be running down the field at 100 miles an hour,

像是球場上時速百里的奔馳,

your blood pounding in your ears.

脈搏聲直搗著耳膜的感覺,

You can get a sense of what it's like

也可以親自體驗到

to have a 250-pound man

250英磅的男人

sprinting at you

朝你衝撞,

trying to decapitate you

用他所有的力氣

with every ounce of his being.

壓制在你身上,

And I've been on the receiving end of that,

我曾經親自體驗過

and it doesn't feel very good.

那並不是很好受。

Now, I have some footage to show you of what it's like

我現在向各位呈現一段Google影片

to wear Google Glass underneath the helmet

在足球場上的實際場景,

to give you a taste of that.

讓各位體會一下。

Unfortunately, it's not NFL practice footage

但是，這不是職業美式足球練習的實際狀況,

because the NFL thinks emergent technology

因為國際足球協會畏懼新興科技

is what happens when a submarine surfaces,

就像是害怕潛水艇 浮上表面要攻擊一樣。

but — (Laughter) — we do what we can.

可是 (觀眾笑聲)，我們會盡力。

So let's pull up some video.

所以，讓我們來看以下影片。

(Video) Chris Kluwe: Go.

克里斯．故路爾: 開始！

Ugh, getting tackled sucks.

(影片)喔！被擒倒的感覺真差！

Hold on, let's get a little closer.

(影片)等一下，我們再接近一點

All right, ready?

(影片)準備好嗎？

Go!

(影片)再一遍！

Chris Kluwe: So as you can see,

克里斯．故路爾: 如你們所見

small taste of what it's like to get tackled

稍微可以體會到被擒倒的感覺

on the football field

在足球場上,

from the perspective of the tacklee.

從進攻方的角度。

Now, you may have noticed there are

你們是否都發現到

some people missing there:

影片中少了其他人：

the rest of the team.

其他的隊員

We have some video of that

這邊提供另外一個影片

courtesy of the University of Washington.

是由華盛頓大學足球隊提供的

(Video) Quarterback: Hey, Mice 54! Mice 54!

(影片) 四分衛：嘿！老鼠54！老鼠54！

Blue 8! Blue 8! Go!

藍8！藍8！進攻！

Oh!

喔！

CK: So again, this takes you a little bit closer

克里斯．故路爾: 所以，以上 讓各位更加真實的體驗

to what it's like to be on that field,

足球場上的感覺,

but this is nowhere what it's like

但是這對於在職業美式足球上的真實體驗

to be on the NFL.

還相差甚遠呢。

Fans want that experience.

粉絲想要那種體驗

Fans want to be on that field.

粉絲想要親自臨陣

They want to be their favorite players,

成為他最喜歡的球員,

and they've already talked to me on YouTube,

他們已經在YouTube留言中,

they've talked to me on Twitter, saying,

還有Twitter對我留言,

"Hey, can you get this on a quarterback?

「你能不能把這個裝在四分衛的身上？」

Can you get this on a running back?

「或是裝在跑鋒身上？」

We want that experience."

我們想要那種體驗。

Well, once we have that experience with GoPro

當我們有GoPro和Google Glass

and Google Glass,

how do we make it more immersive?

我們怎麼增加它的臨場感？

How do we take that next step?

我們該如何向前發展？

Well, we take that step

我們的下一步

by going to something called the Oculus Rift,

是應用叫做Oculus Rift的虛擬實景眼鏡

which I'm sure many of you are also familiar with.

我想各位應該都不陌生。

The Oculus Rift has been described as one of

Oculus Rift是被稱為

the most realistic virtual reality devices ever created,

最真實的虛擬實景裝置。

and that is not empty hype.

這不是假的宣傳,

I'm going to show you why that is not empty hype

我會用而以下的影片將會證明

with this video.

這不是假的宣傳。

(Video) Man: Oh! Oh!

(影片) 喔！喔！

No! No! No! I don't want to play anymore! No!

(影片 )不！我不想再玩下去了！

Oh my God! Aaaah!

(影片) 我的天啊！

CK: So that is the experience of a man

克里斯．故路爾: 這是一種正在 乘坐雲霄飛車的體驗,

on a roller coaster

in fear of his life.

嚇得要命的體驗,

What do you think that fan's experience

各位認為那位男士的體驗將會是如何,

is going to be when we take the video footage

當我們把裡面的影片換成

of an Adrian Peterson bursting through the line,

Adrian Peterson 在球場上突破重圍

shedding a tackler with a stiff-arm

並用手臂阻擋防守員

before sprinting in for a touchdown?

最後衝刺達陣呢？

What do you think that fan's experience

各位覺得那種體驗會是如何,

is going to be when he's Messi

當Lionel Messi

sprinting down the pitch

在球場上衝刺

putting the ball in the back of the net,

射門得分的一瞬間,

or Federer serving in Wimbledon?

或是Roger Federer 在Wimbledon球場上的正手發球,

What do you think his experience is going to be

各位覺得那種體驗會是如何?

when he is going down the side of a mountain

當從山坡上用70里的速度滑下

at over 70 miles an hour

as an Olympic downhill skier?

在奧運會的滑雪場上。

I think adult diaper sales may surge.

我覺得成人紙尿布會大賣。

(Laughter)

(觀眾笑聲)

But this is not yet augmented reality.

但這還不是擴增實境,

This is only virtual reality, V.R.

這只是虛擬實境而已。

How do we get to augmented reality, A.R.?

我們該如何達到擴增實境的地步？

We get to augmented reality

擴增實境在球場上的實境應用

when coaches and managers and owners

當球員、教練，以及經理人

look at this information streaming in

看著這些觀眾渴望體驗

that people want to see, and they say,

的擴增實境資訊,

"How do we use this to make our teams better?

然後問：我們該怎麼做來增強隊伍實力？

How do we use this to win games?"

我們該怎麼用來贏球？

Because teams always use technology to win games.

因為隊伍利用科技來贏球。

They like winning. It makes them money.

他們當然喜歡贏球，可以賺更多錢。

So a brief history of technology in the NFL.

我們來過目職業足球的科技應用簡史。

In 1965, the Baltimore Colts

1965年，巴爾的摩足球隊

put a wristband on their quarterback

在四分衛的護腕上寫小抄

to allow him to call plays quicker.

以使他更快喊出進攻方式,

They ended up winning a Super Bowl that year.

他們那年贏了超級盃,

Other teams followed suit.

其他隊伍並開始效仿,

More people watched the game because it was more exciting.

更多觀眾看比賽, 因為它變得更精彩,

It was faster.

比賽節奏更迅速。

In 1994, the NFL put helmet radios

1994年，美式足球聯盟把無線電

into the helmets of the quarterbacks,

再四分衛的頭盔裡面,

and later the defense.

防守時也同樣使用,

More people watched games because it was faster.

導致更多觀眾收看比賽，比賽更加刺激,

It was more entertaining.

更具娛樂性。

In 2023, imagine you're a player

在2023年，想像每個球員

walking back to the huddle,

在討論戰術時

and you have your next play displayed

下一個進攻方式

right in front of your face on your clear plastic visor

顯示在你面前的面板上面

that you already wear right now.

在你正在戴的頭盔上,

No more having to worry about forgetting plays.

不用擔心下一個進攻戰術是什麼,

No more worrying about having to memorize your playbook.

不用再背每個戰術,

You just go out and react.

你只需要上場並直接反應。

And coaches really want this,

每個教練都想要這樣,

because missed assignments lose you games,

因為錯誤的指導會輸球,

and coaches hate losing games.

而教練討厭輸球,

Losing games gets you fired as a coach.

輸球會被炒魷魚。

They don't want that.

他們不喜歡那樣。

But augmented reality is not just

但是，擴增實境並不是只有

an enhanced playbook.

應用在足球的戰術上,

Augmented reality is also a way to take all that data

擴增實境可以把所有的數據資料

and use it in real time

即時應用在現實上,

to enhance how you play the game.

以增強打球的技術,

What would that be like?

那會是甚麼樣子呢？

Well, a very simple setup would be a camera

一開始需要架設攝影機 在球場上的四個角落

on each corner of the stadium looking down,

giving you a bird's-eye view

俯瞰著整個球場和所有的球員,

of all the people down there.

You also have information from helmet sensors

還有頭盔上的感應器和速度表,

and accelerometers,

technology that's being worked on right now.

相關的科技正在研發當中,

You take all that information, and you stream it to your players.

你把所有的數據傳輸給球員,

The good teams stream it in a way that the players can use.

好的隊伍可以善加利用這些數據,

The bad ones have information overload.

不好的隊伍則會被數據給掩沒,

That determines good teams from bad.

隊伍的勝敗就由此可見。

And now, your I.T. department

現今，資訊和數據的應用

is just as important as your scouting department,

和球探一樣重要,

and data-mining is not for nerds anymore.

數據探勘不再是阿宅的工作,

It's also for jocks. Who knew?

它也是運動員值得注意的，誰知道？

What would that look like on the field?

在球場上會是什麼樣子呢？

Well, imagine you're the quarterback.

想像你是四分衛

You take the snap and you drop back.

準備發球給隊友,

You're scanning downfield for an open receiver.

你從顯示器上找到有空檔的跑衛,

All of a sudden, a bright flash

就在一霎那之間

on the left side of your visor lets you know,

顯示器的左邊

blind side linebacker is blitzing in.

線衛從視野死角突刺而來,

Normally, you wouldn't be able to see him,

通常說，你無法直接看見他,

but the augmented reality system lets you know.

但是擴增實境有辦法事先發現,

You step up into the pocket.

你退到後場,

Another flash alerts you to an open receiver.

顯示器表示出另外一個空檔球員,

You throw the ball, but you're hit right as you throw.

你把球傳出去，同時正好被擊倒,

The ball comes off track.

球傳偏了,

You don't know where it's going to land.

你不知道球降落在哪邊,

However, on the receiver's visor,

另一面在接球員的顯示器上

he sees a patch of grass light up,

他看見一塊草地發亮,

and he knows to readjust.

他知道在哪裡接到球

He goes, catches the ball,

他跑過去，接到球

sprints in, touchdown.

向前衝刺，最後順利達陣。

Crowd goes wild, and the fans are with him

觀眾為之瘋狂，粉絲們沒有錯過

every step of the way,

其中每一個環節,

watching from every perspective.

從每一個視角中觀看

Now this is something that will create

這即將在球賽之中,

massive excitement in the game.

創造出更多刺激和精彩度,

It will make tons of people watch,

吸引更多的觀眾。

because people want this experience.

因為觀眾喜歡這種體驗,

Fans want to be on the field.

粉絲們想要親臨球場

They want to be their favorite player.

成為他們最喜歡的球員,

Augmented reality will be a part of sports,

擴增實境肯定會成為運動賽事的一部份,

because it's too profitable not to.

因為它會帶來太多利潤。

But the question I ask you is,

但是，我向各位提問

is that's all that we're content to use augmented reality for?

這是擴增實境唯一的應用方式嗎？

Are we going to use it solely for our panem,

我們只能用在欣賞、娛樂 和觀看表演上面嗎？

our circenses, our entertainment as normal?

Because I believe that we can use augmented reality

因為我相信我們能把擴增實境

for something more.

用在更多的地方。

I believe we can use augmented reality

我相信擴增實境可以

as a way to foster more empathy

促始在人與人之間,

within the human species itself,

有更多的同理心,

by literally showing someone

只需要給人看

what it looks like

在其他人的觀察角度中

to walk a mile in another person's shoes.

將會是甚麼樣子。

We know what this technology is worth

我們知道科技在運動賽事上是有價值的,

to sports leagues.

It's worth revenue, to the tune of billions of dollars a year.

它可以帶來數千萬的收入,

But what is this technology worth

但是這個科技值多少錢

to a teacher in a classroom

當教師在教室裡面,

trying to show a bully

如何告訴霸凌同學,

just how harmful his actions are

用收害者的角度去看,

from the perspective of the victim?

用以告誡他們其嚴重性？

What is this technology worth

這個科技值多少錢

to a gay Ugandan or Russian

用來向世界展示

trying to show the world what it's like

在烏干達或俄國的同性戀者

living under persecution?

如何在迫害之中生活？

What is this technology worth

這科技將會多有價值?

to a Commander Hadfield or a Neil deGrasse Tyson

當太空人和天文學家

trying to inspire a generation of children

試圖讓下一代的孩子們,

to think more about space and science

讓自然科學和外太空更感興趣,

instead of quarterly reports and Kardashians?

而不是對財務報表和影視名媛感興趣,

Ladies and gentlemen, augmented reality

觀眾朋友們, 擴增實境的時代來了,

is coming.

The questions we ask, the choices we make,

而我們的問題、選擇和面臨的挑戰,

and the challenges we face

are, as always, up to us.

如同以往，取決在我們身上。

Thank you.

謝謝。

(Applause)

(觀眾掌聲)