Chris Kluwe: How augmented reality will change sports ... and build empathy

Prevoditelj: Ivan Stamenković Recezent: Ivana Kordic

What do augmented reality

Što proširena stvarnost

and professional football

i profesionalni nogomet

have to do with empathy?

imaju zajedničko sa suosjećanjem?

And what is the air speed velocity

I koja je brzina strujanja zraka oko

of an unladen swallow?

neopterećene laste?

Now unfortunately, I'm only going to answer

Na žalost, odgovorit ću samo

one of those questions today,

na jedno od tih pitanja,

so please, try and contain your disappointment.

tako da molim vas, pokušajte obuzdati razočarenje.

When most people think about augmented reality,

Većina ljudi kada misli na proširenu stvarnost,

they think about "Minority Report" and Tom Cruise

misli na "Minority Report" i Toma Cruisea

waving his hands in the air,

kako maše rukama po zraku,

but augmented reality is not science fiction.

ali proširena stvarnost nije znanstvena fantastika.

Augmented reality is something that will happen

Proširena stvarnost je nešto što će se dogoditi

in our lifetime, and it will happen

za vrijeme našeg života, i dogodit će se

because we have the tools to make it happen,

jer imamo alate da to ostvarimo,

and people need to be aware of that,

i ljudi toga moraju biti svjesni,

because augmented reality will change our lives

jer će proširena stvarnost izmijeniti naše živote

just as much as the Internet and the cell phone.

onoliko koliko su to učinili mobiteli i Internet.

Now how do we get to augmented reality?

Kako ćemo doći do proširene stvarnosti?

Step one is the step I'm wearing right now,

Prvi korak je korak koji sad nosim.

Google Glass.

Google Glass.

I'm sure many of you are familiar with Google Glass.

Vjerujem da mnogi znaju za Google Glass.

What you may not be familiar with

Ono što možda ne znate

is that Google Glass is a device

je da je Google Glass uređaj

that will allow you to see what I see.

koji će vam dozvoliti da vidite što ja vidim.

It will allow you to experience what it is like

Omogućit će vam da iskusite kako je

to be a professional athlete on the field.

biti profesionalni sportaš na terenu.

Right now, the only way you can be on the field

U ovom trenutku, jedino kako to možete iskusiti

is for me to try and describe it to you.

jest da vam ja to pokušam opisati.

I have to use words.

Moram koristiti riječi.

I have to create a framework that you then fill in

Moram stvoriti okvir koji onda popunjavate

with your imagination.

svojom maštom.

With Google Glass, we can put that

Uz Google Glass, to možemo staviti

underneath a helmet,

pod kacigu,

and we can get a sense of what it's like

i možemo dobiti osjećaj kako je

to be running down the field at 100 miles an hour,

letjeti niz teren 160 kilometara na sat,

your blood pounding in your ears.

dok vam krv lupa u ušima.

You can get a sense of what it's like

Možete dobiti osjećaj kako je

to have a 250-pound man

kada čovjek od 115 kilograma

sprinting at you

trči prema vama

trying to decapitate you

pokušavajući vas obezglaviti

with every ounce of his being.

sa svakim djelićem svoga bića.

And I've been on the receiving end of that,

I bio sam na strani koja je primila taj udarac,

and it doesn't feel very good.

i nije baš jako dobar osjećaj.

Now, I have some footage to show you of what it's like

Sad, imam neke snimke koje će vam pokazati

to wear Google Glass underneath the helmet

kako je nositi Google Glass ispod kacige

to give you a taste of that.

da bih vam dočarao to iskustvo.

Unfortunately, it's not NFL practice footage

Na žalost, ovo nije snimka treninga NFL-a

because the NFL thinks emergent technology

jer NFL smatra da su tehnologije u izranjanju

is what happens when a submarine surfaces,

ono što se događa kad podmornica izađe na površinu,

but — (Laughter) — we do what we can.

ali — (Smijeh) — činimo što možemo.

So let's pull up some video.

Pa prikažimo video.

(Video) Chris Kluwe: Go.

(Video) Chris Kluwe: Kreni.

Ugh, getting tackled sucks.

Uh, nije dobro kad te sruše.

Hold on, let's get a little closer.

Pričekaj, idemo malo bliže.

All right, ready?

U redu, spreman?

Go!

Kreni!

Chris Kluwe: So as you can see,

Chris Kluwe: Kao što možete vidjeti,

small taste of what it's like to get tackled

mali djelić iskustva kada vas netko sruši

on the football field

na terenu za američki nogomet

from the perspective of the tacklee.

iz perspektive onog koji biva srušen.

Now, you may have noticed there are

Sad, možda ste primjetili da

some people missing there:

ovdje neki ljudi nedostaju:

the rest of the team.

ostatak ekipe.

We have some video of that

Imamo video toga

courtesy of the University of Washington.

zahvaljujući Sveučilištu iz Washingtona.

(Video) Quarterback: Hey, Mice 54! Mice 54!

(Video) Bek: Hej, Miš S4! Miš S4!

Blue 8! Blue 8! Go!

Plavi 8! Plavi 8! Kreni!

Oh!

Oh!

CK: So again, this takes you a little bit closer

CK: Dakle ponovno, ovo vas vodi malo bliže

to what it's like to be on that field,

tome da iskusite kako je biti na terenu,

but this is nowhere what it's like

ali nije ni blizu

to be on the NFL.

igranja u NFL-u.

Fans want that experience.

Obožavatelji žele to iskustvo.

Fans want to be on that field.

Žele biti na terenu.

They want to be their favorite players,

Žele biti svoji najdraži igrači,

and they've already talked to me on YouTube,

i već su pričali sa mnom o tome na YouTube-u,

they've talked to me on Twitter, saying,

na Twitteru, govoreći.

"Hey, can you get this on a quarterback?

"Hej, možeš li ovo staviti na beka?

Can you get this on a running back?

Možeš li to staviti na polu-beka?

We want that experience."

Želimo to iskustvo."

Well, once we have that experience with GoPro

Kada budemo imali to iskustvo s GoPro

and Google Glass,

i Google Glass,

how do we make it more immersive?

kako ćemo ga učiniti više uranjajućim?

How do we take that next step?

Kako napraviti sljedeći korak?

Well, we take that step

Radimo taj korak

by going to something called the Oculus Rift,

koristeći nešto što se zove Oculus Rift,

which I'm sure many of you are also familiar with.

za kojeg vjerujem da ste također čuli.

The Oculus Rift has been described as one of

Oculus Rift je opisan kao jedan

the most realistic virtual reality devices ever created,

od najstvarnijih uređaja za virtualnu stvarnost ikad stvorenih,

and that is not empty hype.

i to nije prazna priča.

I'm going to show you why that is not empty hype

Pokazat ću vam zašto nije prazna priča

with this video.

s ovim videom.

(Video) Man: Oh! Oh!

(Video) Čovjek: O! O!

No! No! No! I don't want to play anymore! No!

Ne! Ne! Ne! Ne želim se više igrati! Ne!

Oh my God! Aaaah!

O bože! Aaaa!

CK: So that is the experience of a man

CK: Ovo je iskustvo čovjeka

on a roller coaster

na toboganu smrti

in fear of his life.

u strahu za vlastiti život.

What do you think that fan's experience

Što mislite kakvo će biti iskustvo obožavatelja

is going to be when we take the video footage

kada uzmemo video snimku

of an Adrian Peterson bursting through the line,

Adriana Petersona kako se probija kroz liniju

shedding a tackler with a stiff-arm

rušeći obarača ukočenom rukom

before sprinting in for a touchdown?

prije nego postigne polaganje?

What do you think that fan's experience

Što mislite kakvo će iskustvo biti

is going to be when he's Messi

kada bude Messi

sprinting down the pitch

koji trči niz teren

putting the ball in the back of the net,

i zabija loptu u gol,

or Federer serving in Wimbledon?

ili Federer dok servira na Wimbeldonu?

What do you think his experience is going to be

Što mislite kakvo će biti njegovo iskustvo

when he is going down the side of a mountain

kada se bude spuštao s planine

at over 70 miles an hour

brzinom preko 100 kilometara na sat

as an Olympic downhill skier?

kao olimpijski spustaš?

I think adult diaper sales may surge.

Mislim da će prodaja pelena za odrasle skočiti.

(Laughter)

(Smijeh)

But this is not yet augmented reality.

Ali ovo još nije proširena stvarnost.

This is only virtual reality, V.R.

Ovo je samo virtualna stvarnost, V.S.

How do we get to augmented reality, A.R.?

Kako ćemo dobiti proširenu stvarnost, P.S.?

We get to augmented reality

Doći ćemo do proširene stvarnosti

when coaches and managers and owners

kada treneri i menadžeri i vlasnici

look at this information streaming in

pogledaju ove informacije koje dolaze,

that people want to see, and they say,

a koje ljudi žele vidjeti, i kažu,

"How do we use this to make our teams better?

"Kako da iskoristimo ovo da naši timovi budu bolji?

How do we use this to win games?"

Kako da iskoristimo ovo da pobijedimo?"

Because teams always use technology to win games.

Jer ekipe uvijek koriste tehnologiju da bi pobijedile.

They like winning. It makes them money.

Vole pobijeđivati, tako zarađuju.

So a brief history of technology in the NFL.

Kratka povijest tehnologije u NFL-u.

In 1965, the Baltimore Colts

1965., Baltimore Coltsi

put a wristband on their quarterback

stavljaju narukvicu svom beku

to allow him to call plays quicker.

kako bi brže organizirao igru.

They ended up winning a Super Bowl that year.

Osvojili su Super Bowl te godine.

Other teams followed suit.

Ostale ekipe su slijedile.

More people watched the game because it was more exciting.

Više ljudi gledalo je utakmice, jer bilo je uzbudljivije.

It was faster.

Brže.

In 1994, the NFL put helmet radios

1994., NFL ugrađuje radio

into the helmets of the quarterbacks,

u kacige bekova,

and later the defense.

i kasnije obrane.

More people watched games because it was faster.

Više ljudi gleda jer je brže,

It was more entertaining.

zabavnije.

In 2023, imagine you're a player

2023., zamislite da ste vi igrač

walking back to the huddle,

koji hoda natrag u skup,

and you have your next play displayed

i imate svoju sljedeću akciju prikazanu

right in front of your face on your clear plastic visor

ispred svojeg lica na prozirnom plastičnom viziru

that you already wear right now.

koji već sada nosite.

No more having to worry about forgetting plays.

Nema više brige oko zaboravljanja akcija.

No more worrying about having to memorize your playbook.

Nema brige oko pamćenja knjige akcija.

You just go out and react.

Samo izlaziš i reagiraš.

And coaches really want this,

I treneri ovo zaista žele,

because missed assignments lose you games,

jer promašeni zadaci gube utakmice,

and coaches hate losing games.

a treneri mrze gubiti utakmice.

Losing games gets you fired as a coach.

Kada gubiš utakmice, dobiješ otkaz.

They don't want that.

To ne žele.

But augmented reality is not just

Ali proširena stvarnost nije samo

an enhanced playbook.

poboljšana knjiga akcija.

Augmented reality is also a way to take all that data

Proširena stvarnost je način da uzmemo sve te podatke

and use it in real time

i koristimo ih u stvarnom vremenu

to enhance how you play the game.

da bismo poboljšali kako igramo igru.

What would that be like?

Kako bi to bilo?

Well, a very simple setup would be a camera

Vrlo jednostavan način bila bi kamera

on each corner of the stadium looking down,

u svakom kutku stadiona uperena prema dolje,

giving you a bird's-eye view

dajući vam ptičji pogled

of all the people down there.

svih ljudi na terenu.

You also have information from helmet sensors

Također imate informacije iz senzora u kacigama

and accelerometers,

i akcelerometrima,

technology that's being worked on right now.

tehnologiji na kojoj se upravo radi.

You take all that information, and you stream it to your players.

Uzmete sve te informacije i kanalizirate ih svojim igračima.

The good teams stream it in a way that the players can use.

Dobre ekipe kanaliziraju ih na način da ih igrači mogu koristiti.

The bad ones have information overload.

Loše imaju pretrpanost informacijama.

That determines good teams from bad.

To razdvaja dobre od loših ekipa.

And now, your I.T. department

I sada je vaš I.T. odjel

is just as important as your scouting department,

jednako važan kao vaši skauti koji traže igrače,

and data-mining is not for nerds anymore.

a rudarenje podataka više nije samo za štrebere,

It's also for jocks. Who knew?

već je i za sportaše. Tko bi rekao?

What would that look like on the field?

Kako bi to izgledalo na terenu?

Well, imagine you're the quarterback.

Zamislite da ste bek.

You take the snap and you drop back.

Primate loptu i povlačite se unatrag.

You're scanning downfield for an open receiver.

Tražite slobodnog igrača na terenu.

All of a sudden, a bright flash

Odjednom, jak bljesak

on the left side of your visor lets you know,

s lijeve strane vašeg vizira upozorava,

blind side linebacker is blitzing in.

linijski bek ulijeće unutra.

Normally, you wouldn't be able to see him,

Inače ga ne biste vidjeli,

but the augmented reality system lets you know.

ali proširena stvarnost vam to omogućuje.

You step up into the pocket.

Ulazite u džep.

Another flash alerts you to an open receiver.

Još jedan bljesak pokazuje vam slobodnog igrača.

You throw the ball, but you're hit right as you throw.

Bacate loptu, no baš kad ste je bacili udaraju vas.

The ball comes off track.

Lopta mijenja putanju.

You don't know where it's going to land.

Ne znate gdje će sletjeti.

However, on the receiver's visor,

No, na viziru slobodnog igrača,

he sees a patch of grass light up,

on vidi kako se osvjetljava komad trave,

and he knows to readjust.

i zna da mora prilagoditi kretanje.

He goes, catches the ball,

Ide, hvata loptu,

sprints in, touchdown.

utrčava, polaganje.

Crowd goes wild, and the fans are with him

Gomila podivlja, i obožavatelji su s njim

every step of the way,

na svakom koraku tog puta,

watching from every perspective.

gledajući iz svake perspektive.

Now this is something that will create

Ovo je nešto što će stvoriti

massive excitement in the game.

masovno uzbuđenje u igri,

It will make tons of people watch,

i natjerat će jako puno ljudi da gleda,

because people want this experience.

jer ljudi žele ovo iskustvo.

Fans want to be on the field.

Obožavatelji žele biti na terenu.

They want to be their favorite player.

Žele biti svoj najdraži igrač.

Augmented reality will be a part of sports,

Proširena stvarnost biti će dio sporta,

because it's too profitable not to.

jer je previše profitabilno da ne bude.

But the question I ask you is,

Ali pitanje koje vam postavljam je,

is that's all that we're content to use augmented reality for?

je li to sve za što ćemo iskoristiti proširenu stvarnost?

Are we going to use it solely for our panem,

Hoćemo li je koristiti samo za kruh,

our circenses, our entertainment as normal?

samo za igre, za našu uobičajenu zabavu?

Because I believe that we can use augmented reality

Jer vjerujem da proširenu stvarnost možemo koristiti

for something more.

za nešto više.

I believe we can use augmented reality

Vjerujem da možemo koristiti proširenu stvarnost

as a way to foster more empathy

kao način da njegujemo više suosjećanja

within the human species itself,

unutar ljudske vrste,

by literally showing someone

doslovno pokazujući nekome

what it looks like

kako je

to walk a mile in another person's shoes.

hodati milju u tuđim cipelama.

We know what this technology is worth

Znamo koliko ova tehnologija vrijedi

to sports leagues.

sportskim ligama.

It's worth revenue, to the tune of billions of dollars a year.

Vrijedi zaradu, vjerojatno u milijardama dolara godišnje.

But what is this technology worth

Ali koliko vrijedi ova tehnologija

to a teacher in a classroom

učitelju u učionici

trying to show a bully

koji pokušava nasilniku pokazati

just how harmful his actions are

koliko su štetna njegova djela

from the perspective of the victim?

iz perspektive žrtve?

What is this technology worth

Koliko ova tehnologija vrijedi

to a gay Ugandan or Russian

homoseksualcu iz Ugande ili Rusije

trying to show the world what it's like

koji pokušava svijetu pokazati kako je

living under persecution?

živjeti dok vas proganjaju?

What is this technology worth

Koliko ova tehnologija vrijedi

to a Commander Hadfield or a Neil deGrasse Tyson

zapovjedniku Hadfieldu ili Neil deGrasse Tysonu

trying to inspire a generation of children

dok pokušavaju inspirirati generacije djece

to think more about space and science

da razmišljaju više o svemiru i znanosti

instead of quarterly reports and Kardashians?

umjesto o kvartalnim izvješćima i Kardashiankama?

Ladies and gentlemen, augmented reality

Dame i gospodo, proširena stvarnost

is coming.

dolazi.

The questions we ask, the choices we make,

Pitanja koja postavljamo, izbori koje činimo

and the challenges we face

i izazovi s kojima se suočavamo,

are, as always, up to us.

su, kao i uvijek, na nama.

Thank you.

Hvala vam.

(Applause)

(Pljesak)