Chris Kluwe: How augmented reality will change sports ... and build empathy

129,596 views ・ 2014-05-22

TED


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00:13
What do augmented reality
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and professional football
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have to do with empathy?
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And what is the air speed velocity
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of an unladen swallow?
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Now unfortunately, I'm only going to answer
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one of those questions today,
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so please, try and contain your disappointment.
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When most people think about augmented reality,
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they think about "Minority Report" and Tom Cruise
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waving his hands in the air,
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but augmented reality is not science fiction.
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Augmented reality is something that will happen
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in our lifetime, and it will happen
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because we have the tools to make it happen,
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and people need to be aware of that,
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because augmented reality will change our lives
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just as much as the Internet and the cell phone.
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Now how do we get to augmented reality?
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Step one is the step I'm wearing right now,
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Google Glass.
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I'm sure many of you are familiar with Google Glass.
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What you may not be familiar with
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is that Google Glass is a device
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that will allow you to see what I see.
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It will allow you to experience what it is like
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to be a professional athlete on the field.
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Right now, the only way you can be on the field
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is for me to try and describe it to you.
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I have to use words.
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I have to create a framework that you then fill in
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with your imagination.
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With Google Glass, we can put that
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underneath a helmet,
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and we can get a sense of what it's like
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to be running down the field at 100 miles an hour,
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your blood pounding in your ears.
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You can get a sense of what it's like
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to have a 250-pound man
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sprinting at you
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trying to decapitate you
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with every ounce of his being.
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And I've been on the receiving end of that,
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and it doesn't feel very good.
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Now, I have some footage to show you of what it's like
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to wear Google Glass underneath the helmet
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to give you a taste of that.
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Unfortunately, it's not NFL practice footage
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because the NFL thinks emergent technology
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is what happens when a submarine surfaces,
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but — (Laughter) — we do what we can.
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So let's pull up some video.
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(Video) Chris Kluwe: Go.
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Ugh, getting tackled sucks.
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Hold on, let's get a little closer.
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All right, ready?
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Go!
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Chris Kluwe: So as you can see,
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small taste of what it's like to get tackled
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on the football field
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from the perspective of the tacklee.
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Now, you may have noticed there are
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some people missing there:
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the rest of the team.
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We have some video of that
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courtesy of the University of Washington.
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(Video) Quarterback: Hey, Mice 54! Mice 54!
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Blue 8! Blue 8! Go!
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Oh!
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CK: So again, this takes you a little bit closer
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to what it's like to be on that field,
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but this is nowhere what it's like
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to be on the NFL.
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Fans want that experience.
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Fans want to be on that field.
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They want to be their favorite players,
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and they've already talked to me on YouTube,
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they've talked to me on Twitter, saying,
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"Hey, can you get this on a quarterback?
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Can you get this on a running back?
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We want that experience."
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Well, once we have that experience with GoPro
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and Google Glass,
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how do we make it more immersive?
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How do we take that next step?
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Well, we take that step
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by going to something called the Oculus Rift,
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which I'm sure many of you are also familiar with.
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The Oculus Rift has been described as one of
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the most realistic virtual reality devices ever created,
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and that is not empty hype.
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I'm going to show you why that is not empty hype
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with this video.
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(Video) Man: Oh! Oh!
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No! No! No! I don't want to play anymore! No!
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Oh my God! Aaaah!
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CK: So that is the experience of a man
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on a roller coaster
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in fear of his life.
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What do you think that fan's experience
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is going to be when we take the video footage
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of an Adrian Peterson bursting through the line,
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shedding a tackler with a stiff-arm
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before sprinting in for a touchdown?
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What do you think that fan's experience
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is going to be when he's Messi
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sprinting down the pitch
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putting the ball in the back of the net,
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or Federer serving in Wimbledon?
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What do you think his experience is going to be
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when he is going down the side of a mountain
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at over 70 miles an hour
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as an Olympic downhill skier?
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I think adult diaper sales may surge.
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(Laughter)
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But this is not yet augmented reality.
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This is only virtual reality, V.R.
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How do we get to augmented reality, A.R.?
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We get to augmented reality
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when coaches and managers and owners
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look at this information streaming in
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that people want to see, and they say,
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"How do we use this to make our teams better?
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How do we use this to win games?"
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Because teams always use technology to win games.
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They like winning. It makes them money.
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So a brief history of technology in the NFL.
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In 1965, the Baltimore Colts
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put a wristband on their quarterback
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to allow him to call plays quicker.
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They ended up winning a Super Bowl that year.
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Other teams followed suit.
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More people watched the game because it was more exciting.
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It was faster.
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In 1994, the NFL put helmet radios
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into the helmets of the quarterbacks,
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and later the defense.
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More people watched games because it was faster.
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It was more entertaining.
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In 2023, imagine you're a player
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walking back to the huddle,
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and you have your next play displayed
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right in front of your face on your clear plastic visor
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that you already wear right now.
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No more having to worry about forgetting plays.
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No more worrying about having to memorize your playbook.
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You just go out and react.
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And coaches really want this,
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because missed assignments lose you games,
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and coaches hate losing games.
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Losing games gets you fired as a coach.
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They don't want that.
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But augmented reality is not just
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an enhanced playbook.
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Augmented reality is also a way to take all that data
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and use it in real time
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to enhance how you play the game.
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What would that be like?
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Well, a very simple setup would be a camera
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on each corner of the stadium looking down,
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giving you a bird's-eye view
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of all the people down there.
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You also have information from helmet sensors
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and accelerometers,
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technology that's being worked on right now.
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You take all that information, and you stream it to your players.
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The good teams stream it in a way that the players can use.
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The bad ones have information overload.
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That determines good teams from bad.
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And now, your I.T. department
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is just as important as your scouting department,
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and data-mining is not for nerds anymore.
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It's also for jocks. Who knew?
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What would that look like on the field?
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Well, imagine you're the quarterback.
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You take the snap and you drop back.
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You're scanning downfield for an open receiver.
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All of a sudden, a bright flash
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on the left side of your visor lets you know,
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blind side linebacker is blitzing in.
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Normally, you wouldn't be able to see him,
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but the augmented reality system lets you know.
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You step up into the pocket.
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Another flash alerts you to an open receiver.
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You throw the ball, but you're hit right as you throw.
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The ball comes off track.
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You don't know where it's going to land.
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However, on the receiver's visor,
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he sees a patch of grass light up,
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and he knows to readjust.
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He goes, catches the ball,
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sprints in, touchdown.
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Crowd goes wild, and the fans are with him
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every step of the way,
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watching from every perspective.
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Now this is something that will create
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massive excitement in the game.
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It will make tons of people watch,
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because people want this experience.
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Fans want to be on the field.
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They want to be their favorite player.
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Augmented reality will be a part of sports,
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because it's too profitable not to.
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But the question I ask you is,
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is that's all that we're content to use augmented reality for?
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Are we going to use it solely for our panem,
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our circenses, our entertainment as normal?
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Because I believe that we can use augmented reality
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for something more.
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I believe we can use augmented reality
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as a way to foster more empathy
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within the human species itself,
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by literally showing someone
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what it looks like
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to walk a mile in another person's shoes.
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We know what this technology is worth
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to sports leagues.
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It's worth revenue, to the tune of billions of dollars a year.
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But what is this technology worth
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to a teacher in a classroom
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trying to show a bully
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just how harmful his actions are
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from the perspective of the victim?
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What is this technology worth
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to a gay Ugandan or Russian
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trying to show the world what it's like
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living under persecution?
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What is this technology worth
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to a Commander Hadfield or a Neil deGrasse Tyson
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trying to inspire a generation of children
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to think more about space and science
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instead of quarterly reports and Kardashians?
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Ladies and gentlemen, augmented reality
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is coming.
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The questions we ask, the choices we make,
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and the challenges we face
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are, as always, up to us.
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Thank you.
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(Applause)
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