Chris Kluwe: How augmented reality will change sports ... and build empathy

翻译人员: Eric Zheng 校对人员: Zhiting Chen

What do augmented reality

扩增实境

and professional football

职业橄榄球

have to do with empathy?

这二者和同理心有何关系？

And what is the air speed velocity

未负重的燕子

of an unladen swallow?

飞行的空速是多少？

Now unfortunately, I'm only going to answer

遗憾的是

one of those questions today,

今天我只会回答其中一个问题

so please, try and contain your disappointment.

所以请不要感到沮丧

When most people think about augmented reality,

当大多数人想到扩增实境时

they think about "Minority Report" and Tom Cruise

他们会想到电影“少数派报告“ 以及汤姆·克鲁斯

waving his hands in the air,

在空中挥舞着双手的场景

but augmented reality is not science fiction.

但扩增实境并不是科幻小说

Augmented reality is something that will happen

这项技术

in our lifetime, and it will happen

会在我们有生之年成为现实

because we have the tools to make it happen,

因为我们有办法去实现它

and people need to be aware of that,

大家需要意识到这点

because augmented reality will change our lives

扩增实境将改变我们的生活

just as much as the Internet and the cell phone.

如同互联网和手机那样

Now how do we get to augmented reality?

那么我们怎么才能实现扩增实境呢？

Step one is the step I'm wearing right now,

首先就是戴上我现在用的这个东西

Google Glass.

谷歌眼镜

I'm sure many of you are familiar with Google Glass.

相信在场有很多人都对它不陌生

What you may not be familiar with

但你可能并不知道

is that Google Glass is a device

谷歌眼镜还可以

that will allow you to see what I see.

让你看到我所看到的一切

It will allow you to experience what it is like

它能让你体会到

to be a professional athlete on the field.

身为职业运动员在赛场上的感受

Right now, the only way you can be on the field

而现在，要想体会这种感受的唯一方式

is for me to try and describe it to you.

就是听我试图去向你描述

I have to use words.

我必须要借助语言

I have to create a framework that you then fill in

来建立起一个框架

with your imagination.

然后你运用想像力去充实它

With Google Glass, we can put that

而有了谷歌眼镜

我们可以把它放在橄榄球头盔下

underneath a helmet,

and we can get a sense of what it's like

这样我们就能体会到

to be running down the field at 100 miles an hour,

以100英里／小时的速度 在球场上奔跑的感受

your blood pounding in your ears.

你能听到血液在耳中 怦怦搏动的声音

You can get a sense of what it's like

还能体会到

to have a 250-pound man

一个250磅重的人

sprinting at you

向你飞奔而来的感受

trying to decapitate you

他竭尽全力

with every ounce of his being.

要把你放倒

And I've been on the receiving end of that,

我就曾被放倒过

and it doesn't feel very good.

那感觉可不怎么样

Now, I have some footage to show you of what it's like

下面这段视频将展示

to wear Google Glass underneath the helmet

头盔下的谷歌眼镜所记录的片段

to give you a taste of that.

让你体验一把

Unfortunately, it's not NFL practice footage

遗憾的是这并不是 橄榄球联盟的训练视频

because the NFL thinks emergent technology

因为他们觉得新兴技术

is what happens when a submarine surfaces,

是在潜水艇浮出水时才会发生的事儿 （NFL混淆了emerge和emergent两个词的意思）

but — (Laughter) — we do what we can.

（笑声）但是我们尽力而为

So let's pull up some video.

让我们来看看这段视频

(Video) Chris Kluwe: Go.

（播放视频）克里斯·柯鲁威：走你

Ugh, getting tackled sucks.

我了个去，被拦阻太不爽了

Hold on, let's get a little closer.

稍等，等我走近点儿

All right, ready?

准备好了吗？

Go!

走你！

Chris Kluwe: So as you can see,

克瑞斯·柯鲁威：就像你看到的

small taste of what it's like to get tackled

这段视频让你体会到

on the football field

在球场上被拦阻的感受

from the perspective of the tacklee.

是从被拦阻者的角度去体验

Now, you may have noticed there are

现在你可能注意到

some people missing there:

球场上少了些什么人

the rest of the team.

少了球队的其他成员

We have some video of that

还有段视频

courtesy of the University of Washington.

由华盛顿大学提供

(Video) Quarterback: Hey, Mice 54! Mice 54!

（视频）四分卫：嘿！ Mice 54! Mice 54!

Blue 8! Blue 8! Go!

蓝色球衣8号! 蓝色球衣8号! 走起！

Oh!

啊！

CK: So again, this takes you a little bit closer

克里斯 柯鲁威：这又让你更近距离地

to what it's like to be on that field,

去体验在球场的感受

但这和橄榄球联盟比赛相比

but this is nowhere what it's like

to be on the NFL.

完全不是同一种感觉

Fans want that experience.

粉丝想要体验身处那种比赛中的感觉

Fans want to be on that field.

他们想要体会在球场上的感觉

They want to be their favorite players,

他们想要变身为他们最喜欢的球员

and they've already talked to me on YouTube,

粉丝们已经在YouTube上和我谈起了这点

they've talked to me on Twitter, saying,

还在推特上跟我说起这事儿

"Hey, can you get this on a quarterback?

“嗨，你能不能让个四分卫戴上这眼镜？“

Can you get this on a running back?

“让跑卫也戴上它？“

We want that experience."

“我们也想感受一把。”

Well, once we have that experience with GoPro

当我们有了GoPro摄像机

and Google Glass,

还有谷歌眼镜后

how do we make it more immersive?

我们怎么才能提供更仿真式的体验呢？

How do we take that next step?

下一步该做些什么呢？

Well, we take that step

接下来

by going to something called the Oculus Rift,

就是利用头戴式显示器，

which I'm sure many of you are also familiar with.

相信你们大多数人对它也很熟悉。

The Oculus Rift has been described as one of

头戴式显示器被称为

the most realistic virtual reality devices ever created,

目前制造出的效果最逼真 的虚拟显示设备

and that is not empty hype.

这并不是什么天花乱坠的炒作

I'm going to show you why that is not empty hype

接下来我将向你展示 这为什么不是炒作

with this video.

看看这段视频

(Video) Man: Oh! Oh!

（视频）男人：哦！哦！

No! No! No! I don't want to play anymore! No!

不！不！不！ 我不想再玩下去了！不！

Oh my God! Aaaah!

我的天啊！啊啊啊！

CK: So that is the experience of a man

克里斯 柯鲁威：这名男士在体会

on a roller coaster

坐在过山车上的感受

in fear of his life.

担心自己快没命了

What do you think that fan's experience

你觉得粉丝会有怎样的感觉

is going to be when we take the video footage

当他们看到这样的视频：

of an Adrian Peterson bursting through the line,

阿德里安▪彼得森冲过分码线

shedding a tackler with a stiff-arm

伸直手臂挡开来拦阻的人

before sprinting in for a touchdown?

然后飞奔至达阵区触地得分

What do you think that fan's experience

想想粉丝会有怎样的感受

is going to be when he's Messi

当他变身梅西

sprinting down the pitch

在球场上疾驰

putting the ball in the back of the net,

将球送入对方球门

or Federer serving in Wimbledon?

或者变身费德勒在温布尔顿打球

What do you think his experience is going to be

想像这样的场景

when he is going down the side of a mountain

当一个人从山的一侧

at over 70 miles an hour

以70多英里每小时的速度下降

as an Olympic downhill skier?

作为奥运会速降滑雪运动员 会是怎样的感受？

I think adult diaper sales may surge.

我估摸成人纸尿裤的销量 可能会激增

(Laughter)

（笑声）

But this is not yet augmented reality.

但这还不是扩增实境技术

This is only virtual reality, V.R.

这仅仅是虚拟现实（V.R.）

How do we get to augmented reality, A.R.?

那么我们怎样才能做到扩增实境呢？

We get to augmented reality

只有当

教练、经理和球队老板

when coaches and managers and owners

看到这样的信息源源不断地涌入

look at this information streaming in

那就是大家都想去体验一把， 然后他们会问：

that people want to see, and they say,

"How do we use this to make our teams better?

怎么才能利用这项技术 让我们的球队表现得更好？

How do we use this to win games?"

怎么利用它去赢得比赛？

Because teams always use technology to win games.

球队总是靠科技获胜

They like winning. It makes them money.

他们喜欢取胜， 这能让他们赚到钱

So a brief history of technology in the NFL.

简短地说几句橄榄球联盟 使用科技的历史

In 1965, the Baltimore Colts

1965年，巴尔的摩小马队

put a wristband on their quarterback

让他们的四分卫戴上腕带

to allow him to call plays quicker.

这样他就能更快地发起进攻口令

They ended up winning a Super Bowl that year.

那年他们最后获得了超级碗冠军

Other teams followed suit.

其他球队也纷纷仿效这种做法

More people watched the game because it was more exciting.

由于比赛变得更精彩刺激， 有更多的人观看

It was faster.

比赛节奏也变得更快

In 1994, the NFL put helmet radios

1994年，橄榄球联盟

在四分卫的头盔里安装了 无线电通讯器

into the helmets of the quarterbacks,

and later the defense.

随后给防守队员也装上了

More people watched games because it was faster.

大多数人看比赛是因为它节奏更快

It was more entertaining.

更具娱乐性

In 2023, imagine you're a player

想像在2023年， 身为球员的你

walking back to the huddle,

走到球队集合点

and you have your next play displayed

看到下一次进攻的战术图

right in front of your face on your clear plastic visor

显示在你眼前的头盔护面上

that you already wear right now.

也就是现在球员戴的头盔护面

No more having to worry about forgetting plays.

你不用再担心自己忘了战术

No more worrying about having to memorize your playbook.

不用再担心去死背“兵书”

You just go out and react.

你只需走上球场， 开始行动就行

And coaches really want this,

教练们很想实现这点

because missed assignments lose you games,

因为不能成功地实施战术 会导致输掉比赛

and coaches hate losing games.

而教练们讨厌失败

Losing games gets you fired as a coach.

输了比赛，教练就得下课

They don't want that.

他们可不想被炒了鱿鱼

But augmented reality is not just

但扩增实境不仅仅

an enhanced playbook.

能帮你在战术上有所提高

Augmented reality is also a way to take all that data

它还能利用所获得的所有数据

and use it in real time

进行实时分析

to enhance how you play the game.

帮你打场更精彩的比赛

What would that be like?

那会变成怎样一种情况呢？

Well, a very simple setup would be a camera

一个很简单的方法就是

on each corner of the stadium looking down,

在体育场的每个角都装上摄像机

giving you a bird's-eye view

这样你就能俯视全场

of all the people down there.

看到场内所有的人

You also have information from helmet sensors

你还能从头盔传感器 和加速度传感器

and accelerometers,

获得信息

technology that's being worked on right now.

现在这些技术正处在研发之中

You take all that information, and you stream it to your players.

你把获得的信息传给球员

The good teams stream it in a way that the players can use.

优秀的球队知道该 如何利用这些数据

The bad ones have information overload.

而糟糕的球队则会面对 信息负荷的问题

That determines good teams from bad.

这就决定了一个球队的好坏

And now, your I.T. department

那时，球队的信息技术部门

is just as important as your scouting department,

就和负责物色球员的部门一样重要

and data-mining is not for nerds anymore.

数据挖掘再也不是电脑呆子才干的事儿

It's also for jocks. Who knew?

运动员也能去挖掘数据，谁知道呢!

What would that look like on the field?

那在球场上又是怎样一番场景呢？

Well, imagine you're the quarterback.

想像自己是个四分卫

You take the snap and you drop back.

你接到发球，然后向后撤

You're scanning downfield for an open receiver.

你扫视前场，想要把球 传给一个没人防守的接球员

All of a sudden, a bright flash

突然你的护面左边出现一道闪光

on the left side of your visor lets you know,

让你意识到

blind side linebacker is blitzing in.

无人防守的线卫正对你闪电突击

Normally, you wouldn't be able to see him,

通常情况下你是看不到线卫

but the augmented reality system lets you know.

但是扩增实境系统告诉了你

You step up into the pocket.

你退到口袋区

Another flash alerts you to an open receiver.

又一道闪光提醒你 有个无人防守的接球员

You throw the ball, but you're hit right as you throw.

你扔出球，但在发球的同时 却被从右边来的人撞倒

The ball comes off track.

球偏离轨迹

You don't know where it's going to land.

你不知道它会落在哪里

However, on the receiver's visor,

不过在接球员的护面上

he sees a patch of grass light up,

他看到一小片草地变亮了

and he knows to readjust.

他知道要重新调整路线

He goes, catches the ball,

他跑到那里接到球

sprints in, touchdown.

然后飞奔去触地

Crowd goes wild, and the fans are with him

球场沸腾了，球员的每一步

every step of the way,

粉丝都可以身临其境去感受到

watching from every perspective.

从每一个角度去体会

Now this is something that will create

而这就能为比赛带来

massive excitement in the game.

无穷的刺激

It will make tons of people watch,

它吸引无数人去观赛

because people want this experience.

因为大家想要体会那种感受

Fans want to be on the field.

粉丝们想要身处球场之中

They want to be their favorite player.

想要变身他们最爱的球员

Augmented reality will be a part of sports,

扩增实境将成为运动的一部分

because it's too profitable not to.

因为它能带来太多的好处和利益

But the question I ask you is,

但我现在想要问你们

is that's all that we're content to use augmented reality for?

难道我们就满足于 这样使用扩增实境吗？

Are we going to use it solely for our panem,

仅仅是为了赚钱

our circenses, our entertainment as normal?

赢得比赛，增强娱乐性？

Because I believe that we can use augmented reality

我认为我们可以利用扩增实境

for something more.

实现更多

I believe we can use augmented reality

我们能用它

as a way to foster more empathy

让人们对人类自己

within the human species itself,

产生更多的同感

by literally showing someone

让人们真真正正地

what it looks like

体会到

to walk a mile in another person's shoes.

穿着别人的鞋走一英里的感受

We know what this technology is worth

我们都知道这项技术

to sports leagues.

对于体育联盟的价值

It's worth revenue, to the tune of billions of dollars a year.

它能带来每年数十亿美元的收入

But what is this technology worth

但这项技术

to a teacher in a classroom

也对老师很有价值

trying to show a bully

她能告诉学校里的恶霸学生

just how harmful his actions are

他的行为造成多大的伤害

from the perspective of the victim?

站在被欺负人的角度 去审视自己的行为

What is this technology worth

这项技术对于

to a gay Ugandan or Russian

乌干达或俄罗斯的同性恋也有价值

trying to show the world what it's like

它能让世界上其他人

living under persecution?

体会到被迫害的感受

What is this technology worth

这项技术对于

to a Commander Hadfield or a Neil deGrasse Tyson

指挥官哈德菲尔德或奈尔·德葛拉司·泰森 这样的人也有用

trying to inspire a generation of children

利用扩增实境启发下一代人

to think more about space and science

让孩子们去更多地思考太空、科学

instead of quarterly reports and Kardashians?

而不是季刊和卡戴珊

Ladies and gentlemen, augmented reality

女生们，先生们

is coming.

扩增实境的时代就要来临

The questions we ask, the choices we make,

我们提出的问题， 做出的选择

and the challenges we face

面临的挑战

are, as always, up to us.

全都取决于我们自己

Thank you.

谢谢

(Applause)

（掌声）