The strange politics of disgust | David Pizarro

113,984 views ・ 2012-10-23

TED


Please double-click on the English subtitles below to play the video.

00:00
Translator: Joseph Geni Reviewer: Morton Bast
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Prevodilac: Anca Dimovska Lektor: Mile Živković
00:15
In the 17th century, a woman named Giulia Tofana
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U 17. veku postojala je žena koja se zvala Đulijana Tofana
00:20
had a very successful perfume business.
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koja je imala vrlo uspešan posao sa parfemima.
00:23
For over 50 years she ran it.
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Vodila ga je preko 50 godina.
00:25
It sort of ended abruptly when she was executed — (Laughter) —
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Završio se iznenada kada su nju pogubili - (Smeh)
00:28
for murdering 600 men. You see, it wasn't a very good perfume.
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zbog ubistva 600 muškaraca. Vidite, nije to bio baš dobar parfem.
00:33
In fact, it was completely odorless and tasteless and colorless,
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U stvari je bio totalno bez mirisa, ukusa i bez boje,
00:37
but as a poison, it was the best money could buy,
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ali je kao otrov, bio najbolje što može za novac da se kupi.
00:40
so women flocked to her in order to murder their husbands.
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pa su žene letele kod nje po parfem, da bi ubile muževe.
00:44
It turns out that poisoners were a valued and feared group,
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Ispostavlja se da su trovači bili cenjena i zastrašujuća grupa ljudi
00:49
because poisoning a human being is a quite difficult thing.
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jer je trovanje ljudskog bića jako teška stvar.
00:53
The reason is, we have sort of a built-in poison detector.
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Razlog tome je, da imamo neku vrstu ugrađenog detektora za otrov.
00:57
You can see this as early as even in newborn infants.
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Možete ovo da vidite čak i kod novorođenih beba.
01:00
If you are willing to do this, you can take a couple of drops
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Ako hoćete to da isprobate, uzmite par kapljica
01:03
of a bitter substance or a sour substance,
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gorke ili kisele supstance,
01:05
and you'll see that face, the tongue stick out, the wrinkled nose,
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i videćete ovo lice, isplažen jezik, naboran nos,
01:09
as if they're trying to get rid of what's in their mouth.
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kao da pokušavaju da se otarase onoga što im je u ustima.
01:12
This reaction expands into adulthood and becomes
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Reakcija se širi na odraslo doba i postaje
01:15
sort of a full-blown disgust response, no longer just
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neka vrsta gađenja u punoj snazi, ne više
01:18
about whether or not we're about to be poisoned,
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u vezi sa tim da li ćemo biti otrovani,
01:21
but whenever there's a threat of physical contamination
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već kad god postoji pretnja od fizičke kontaminacije
iz nekog izvora.
01:24
from some source. But the face remains strikingly similar.
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Ali izraz lica ostaje upadljivo sličan.
01:28
It has expanded more, though, than just keeping us away
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Ovo se proširilo dalje od toga da nas štiti od samo
01:32
from physical contaminants, and there's a growing
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fizičkih kontaminata,
01:34
body of evidence to suggest that, in fact, this emotion
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i rastu dokazi koji ukazuju da u stvari, ova emocija
01:37
of disgust now influences our moral beliefs
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gađenja utiče na naša moralna uverenja,
01:41
and even our deeply held political intuitions.
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čak i našu najdublju političku intuiciju.
01:44
Why this might be the case?
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Šta bi ovo moglo da znači?
01:48
We can understand this process by understanding
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Možemo da razumemo ovaj proces shvatanjem
01:51
a little bit about emotions in general. So the basic human emotions,
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nečega o ovim emocijama uopšteno. Tako osnovne ljudske emocije,
01:54
those kinds of emotions that we share with all other human beings,
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one koje delimo sa ostalim ljudskim bićima,
01:57
exist because they motivate us to do good things
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postoje zato da bi nas motivisale da radimo dobre stvari
02:00
and they keep us away from doing bad things.
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i da nas čuvaju od činjenja loših stvari.
02:02
So by and large, they are good for our survival.
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Tako da su generalno, dobre za naše preživljavanje.
02:06
Take the emotion of fear, for instance. It keeps us away
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Uzmite emociju straha, na primer. Čuva nas
02:09
from doing things that are really, really risky.
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od stvari koje su zaista, zaista rizične.
02:11
This photo taken just before his death — (Laughter) —
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Ovo je uslikano pre nego što je umro - (Smeh)-
02:15
is actually a — No, one reason this photo is interesting
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ovo je zapravo - ne, razlog zašto je ova fotografija zanimljiva
02:18
is because most people would not do this, and if they did,
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je zato što mnogi ljudi ne bi radili ovo, i ako bi,
02:21
they would not live to tell it, because fear would have
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ne bi doživeli da o tome pričaju, jer bi strah
02:23
kicked in a long time ago to a natural predator.
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već delovao na rođenog grabljivca.
02:27
Just like fear offers us protective benefits, disgust seems
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Kao što nam strah pruža zaštitu, gađenje izgleda
02:31
to do the same thing, except for what disgust does is
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da radi istu stvar, osim što nas gađenje
02:33
keeps us away from not things that might eat us,
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ne čuva od onoga što bi nas pojelo,
02:36
or heights, but rather things that might poison us,
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ili od visine, već od stvari koje mogu da nas otruju,
02:38
or give us disease and make us sick.
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ili nam daju bolest i razbole nas.
02:41
So one of the features of disgust that makes it such
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I jedna od odlika gađenja koja je čini tako
02:44
an interesting emotion is that it's very, very easy to elicit,
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zanimljivom emocijom je da ju je vrlo, vrlo lako izazvati,
02:49
in fact more so than probably any of the other basic emotions,
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u suštini verovatno i lakše nego bilo koju drugu osnovnu emociju.
02:52
and so I'm going to show you that with a couple of images
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I to ću da vam dokažem uz par slika.
02:54
I can probably make you feel disgust.
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Verovatno mogu da vas zgadim.
02:56
So turn away. I'll tell you when you can turn back.
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Zato se okrenite. Reći ću vam kad da se vratite.
02:59
(Laughter)
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(Smeh)
03:00
I mean, you see it every day, right? I mean, come on. (Laughter)
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Mislim, ovo viđate svakog dana, hajde. (Smeh)
03:05
(Audience: Ewww.)
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(Publika: Ouuuu)
03:06
Okay, turn back, if you didn't look.
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Ok, okrenite se, ako niste gledali.
03:09
Those probably made a lot of you in the audience
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Ovo je verovatno učinilo da su se mnogi od vas u publici
03:12
feel very, very disgusted, but if you didn't look,
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mnogo, mnogo zgadili, ali ako niste pogledali,
03:15
I can tell you about some of the other things that have been shown
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reći ću vam o još nekim stvarima koje su prikazane
03:18
sort of across the world to make people disgusted,
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po svetu da bi se ljudi zgadili,
03:21
things like feces, urine, blood, rotten flesh.
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stvari kao što je izmet, urin, krv, trulo meso.
03:24
These are the sorts of things that it makes sense
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Ovo su takve stvari da ima smisla
03:26
for us to stay away from, because they might actually contaminate us.
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što se držimo podalje od njih, jer one zapravo mogu da nas zaraze.
03:29
In fact, just having a diseased appearance
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U stvari, sama pojava bolesti
03:32
or odd sexual acts, these things are also
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ili čudnih seksualnih činova, je takođe
03:34
things that give us a lot of disgust.
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stvar koja nas dosta zgadi.
03:37
Darwin was probably one of the first scientists
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Darvin je bio verovatno jedan od prvih naučnika
03:39
to systematically investigate the human emotions,
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koji je sistematski istraživao ljudske emocije,
03:41
and he pointed to the universal nature and the strength
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i on je ukazao na univerzalnu prirodu i snagu
03:45
of the disgust response.
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gađenja.
03:47
This is an anecdote from his travels in South America.
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Ovo je anegdota sa njegovih putovanja po Južnoj Americi.
03:50
"In Tierro del Fuego a native touched with his finger
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"U Tiego del Fuegu domorodac je dotakao prstom
03:52
some cold preserved meat while I was eating ...
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suvo meso dok sam jeo...
03:54
and plainly showed disgust at its softness, whilst I felt
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i otvoreno se zgadio koliko je meko, dok sam se ja
03:58
utter disgust at my food being touched by a naked savage — (Laughter) —
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potpuno zgadio jer je moju hranu dotakao goli divljak - (Smeh) -
04:01
though his hands did not appear dirty."
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iako njegove ruke nisu izgledale prljavo".
04:03
He later wrote, "It's okay, some of my best friends are naked savages." (Laughter)
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Posle je napisao: "OK je, neki moji najbolji prijatelji su goli divljaci". (Smeh)
04:08
Well it turns out it's not only old-timey British scientists
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Eto izgleda da nisu samo stari britanski naučnici
04:11
who are this squeamish. I recently got a chance
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ovoliko gadljivi. Nedavno sam imao priliku
04:13
to talk to Richard Dawkins for a documentary,
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da razgovaram sa Ričardom Dokinsom za dokumentarac,
04:16
and I was able to disgust him a bunch of times. Here's my favorite.
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i uspeo sam da ga zgadim gomilu puta. Evo mog omiljenog.
04:20
Richard Dawkins: "We've evolved around courtship and sex,
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Ričard Dokins: "Razvijali smo se oko udvaranja i seksa,
04:22
are attached to deep-rooted emotions and reactions
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i vezani smo za duboko usađene emocije i reakcije
04:25
that are hard to jettison overnight."
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kojih je teško otarasiti se preko noći".
04:30
David Pizarro: So my favorite part of this clip is that
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Dejvid Pizaro: I moj omiljeni deo je
04:34
Professor Dawkins actually gagged.
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kad se profesoru Dokinsu zaista smučilo.
04:36
He jumps back, and he gags, and we had to do it three times,
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Ustuknuo je, onda mu se smučilo, i morali smo ovo da snimamo tri puta
04:40
and all three times he gagged. (Laughter)
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i sva tri puta mu se smučilo. (Smeh)
04:44
And he was really gagging. I thought he might throw up on me, actually.
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Stvarno mu je bilo muka. Pomislio sam da će da se ispovraća po meni.
04:47
One of the features, though, of disgust,
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Jedna od odlika gađenja,
04:50
is not just its universality and its strength,
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nije samo njena univerzalnost i jačina,
04:53
but the way that it works through association.
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već kako se dešava uz asocijaciju.
04:56
So when one disgusting thing touches a clean thing,
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Pa kada jedna odvratna stvar dotakne čistu stvar,
05:00
that clean thing becomes disgusting, not the other way around.
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čista stvar postaje odvratna, a ne obrnuto.
05:03
This makes it very useful as a strategy if you want to
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Ovo dođe jako korisna strategija ako želite
05:06
convince somebody that an object or an individual
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da ubedite nekog da je neki predmet ili pojedinac
05:08
or an entire social group is disgusting and should be avoided.
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ili čitava društvena grupa gadna i da je treba izbegavati.
05:12
The philosopher Martha Nussbaum points this out
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Filozof Marta Nusbaum ovo ističe u citatu:
05:14
in this quote: "Thus throughout history, certain disgust
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"Ipak u istoriji, određene osobine koje izazivaju gađenje
05:16
properties -- sliminess, bad smell, stickiness, decay, foulness --
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- ljigavost, smrad, lepljivost, propadanje, poganost -
05:19
have been repeatedly and monotonously been associated with ...
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stalno se i jednolično povezuju sa...
05:22
Jews, women, homosexuals, untouchables, lower-class people --
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Jevrejima, ženama, homoseksualcima, nedodirljivima, ljudima iz nižih klasa -
05:26
all of those are imagined as tainted by the dirt of the body."
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za sve ove se misli da su obeleženi prljavošću tela."
05:29
Let me give you just some examples of how, some powerful
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Daću vam samo nekoliko moćnih primera
05:32
examples of how this has been used historically.
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kako je ovo korišćeno kroz vreme.
05:35
This comes from a Nazi children's book published in 1938:
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Ovo je iz nacističke knjige za decu objavljene 1938:
05:38
"Just look at these guys! The louse-infested beards,
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"Pogledajte samo ove momke! Vašljive brade,
05:41
the filthy, protruding ears, those stained, fatty clothes...
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prljave, klempave uši, flekava, masna odeća...
05:44
Jews often have an unpleasant sweetish odor.
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Jevreji često imaju neprijatan sladunjav vonj.
05:47
If you have a good nose, you can smell the Jews."
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Ako imate dobar njuh, možete da osetite Jevreje".
05:50
A more modern example comes from people who try to
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Moderniji primer dolazi od ljudi koji pokušavaju
05:52
convince us that homosexuality is immoral.
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da nas ubede da je homoseksualnost nemoralna.
05:55
This is from an anti-gay website, where they said
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Ovo je sa anti -gej vebsajta, gde kažu
05:59
gays are "worthy of death for their vile ... sex practices."
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da gejevi "zaslužuju smrt zbog svojih odvratnih seksualnih navika."
06:02
They're like "dogs eating their own vomit and sows wallowing in their own feces."
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Oni su kao "psi koji jedu svoju povraćku i krmače koje se valjaju u svom izmetu".
06:05
These are disgust properties that are trying to be directly
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Ovo su osobine gađenja koje pokušavaju direktno
06:08
linked to the social group that you should not like.
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da se povežu sa društvenom grupom koja ne bi trebalo da vam se sviđa.
06:12
When we were first investigating the role of disgust in
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Kad smo prvo ispitivali ulogu gađenja
06:14
moral judgment, one of the things we became interested in
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u moralnoj osudi, jedno od pitanja koja su nas zanimala
06:18
was whether or not these sorts of appeals are more likely
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jeste da li ili ne ova vrsta obraćanja više
06:23
to work in individuals who are more easily disgusted.
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deluje na pojedince koje je lakše zgaditi.
06:26
So while disgust, along with the other basic emotions,
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Dok gađenje, zajedno sa drugim prostim emocijama,
06:28
are universal phenomena, it just really is true
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je opšti fenomen, zaista je tačno
06:30
that some people are easier to disgust than others.
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da je neke ljude lakše zgaditi nego druge.
06:33
You could probably see it in the audience members
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To možete videti među članovima publike
06:34
when I showed you those disgusting images.
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kad sam prikazao one odvratne slike.
06:36
The way that we measured this was by a scale that was
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Način na koji smo ovo merili bio je po skali koju su
06:39
constructed by some other psychologists
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napravili neki drugi psiholozi
06:41
that simply asked people across a wide variety of situations
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koji su prosto pitali ljude o različitim situacijama
06:44
how likely they are to feel disgust.
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koliko je verovatno da bi osetili gadost.
06:46
So here are a couple of examples.
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Evo nekoliko primera.
06:48
"Even if I were hungry, I would not drink a bowl of my
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"Čak i da sam gladna, ne bih pojela tanjir moje
06:50
favorite soup if it had been stirred by a used but thoroughly washed fly-swatter."
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omiljene supe ako je promešana muvalicom koja je temeljno oprana.
06:54
"Do you agree or disagree?" (Laughter)
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"Da li se slažete sa ovim ili ne?" (Smeh)
06:56
"While you are walking through a tunnel under a railroad track,
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"Dok šetate tunelom koji je ispod pruge,
06:58
you smell urine. Would you be very disgusted or not at all disgusted?"
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namirišete urin. Da li biste se mnogo zgadili ili ne uopšte"?
07:02
If you ask enough of these, you can get a general overall
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Ako postavite dovoljno ovakvih pitanja, dobićete opšti ukupni
07:04
score of disgust sensitivity.
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rezultat osetljivosti na gađenje.
07:07
It turns out that this score is actually meaningful.
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Ispostavlja se da je, u stvari, ovaj rezultat značajan.
07:09
When you bring people into the laboratory and you ask
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Ako pozovete ljude u laboratoriju i upitate ih
07:12
them if they're willing to engage in safe but disgusting behaviors
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da li su voljni da se upuste u bezbedne ali odvratne radnje
07:16
like eating chocolate that's been baked to look like dog poop,
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kao što je jedenje čokolade koja je ispečena da izgleda kao kaka,
07:21
or in this case eating some mealworms that are perfectly healthy but pretty gross,
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ili u ovom slučaju crva brašnara, koji su savršeno zdravi ali prilično odvratni,
07:25
your score on that scale actually predicts whether or not
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vaš rezultat na toj skali u stvari predviđa da li ste
07:28
you'll be willing to engage in those behaviors.
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voljni ili ne da se upustite u takvo ponašanje.
07:30
The first time that we set out to collect data on this
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Prvi put kad smo se zaputili da sakupljamo podatke
07:33
and associate it with political or moral beliefs,
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i da ih povezujemo sa političkim ili moralnim uverenjima,
07:35
we found a general pattern --
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našli smo opštu šemu -
07:38
this is with the psychologists Yoel Inbar and Paul Bloom --
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zajedno sa psiholozima Joelom Inbarom i Polom Blumom -
07:41
that in fact, across three studies we kept finding
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da smo u stvari, kroz tri studije nalazili
07:45
that people who reported that they were easily disgusted
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da ljudi koji se lakše zgade
07:48
also reported that they were more politically conservative.
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su takođe konzervativniji u politici.
07:51
Another way to say this, though, is that people
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Drugi način da se ovo kaže jeste da je ljude
07:53
who are very liberal are very hard to disgust. (Laughter)
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koji su veoma liberalni jako teško zgaditi. (Smeh)
07:58
In a more recent follow-up study, we were able to look at
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U novijoj studiji koja je usledila, imali smo uvid
08:03
a much greater sample, a much larger sample. In this case,
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u mnogo bolji i veći uzorak. U ovom slučaju
08:05
this is nearly 30,000 U.S. respondents,
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ovo je skoro 30 000 ispitanika iz SAD,
08:08
and we find the same pattern. As you can see,
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i našli smo istu šemu. Kao što možete da vidite,
08:11
people who are on the very conservative side
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ljude koji su na konzervativnoj strani
08:13
of answering the political orientation scale are
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odgovora na skali političke orijentacije
08:15
also much more likely to report that they're easily disgusted.
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je takođe mnogo lakše zgaditi.
08:18
This data set also allowed us to statistically control
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Ovaj skup podataka nam je omogućio da statistčki kontrolišemo
08:21
for a number of things that we knew were both related
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nekoliko stvari za koje smo znali da su povezane
08:23
to political orientation and to disgust sensitivity.
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sa političkom orijentacijom i sa osetljivošću na gađenje.
08:26
So we were able to control for gender, age, income,
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Tako da smo imali kontrolu za pol, godište, primanja,
08:28
education, even basic personality variables,
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obrazovanje, čak i osnovne varijable ličnosti,
08:32
and the result stays the same.
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i rezultat ostaje isti.
08:34
When we actually looked at not just self-reported political orientation,
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Kad smo zapravo ispitivali ne samo ono što su lično rekli za političku orijentaciju,
08:37
but voting behavior, we were able to look geographically
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već i rezultate glasanja, mogli smo pogledamo geografski
08:40
across the nation. What we found was that in regions
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na naciju. Našli smo da u regijama
08:43
in which people reported high levels of disgust sensitivity,
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gde ljudi imaju visok nivo gadljivosti,
08:47
McCain got more votes.
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MekKejn je dobio više glasova.
08:49
So it not only predicted self-reported political orientation,
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Tako da nije samo do predviđene političke orijentacije,
08:52
but actual voting behavior. And also we were able,
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već stvarno glasačko ponašanje. I mogli smo
08:55
with this sample, to look across the world,
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sa ovim uzorkom, da ispitamo ceo svet,
08:57
in 121 different countries we asked the same questions,
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u 121 zemlji postavili smo ista pitanja,
09:01
and as you can see, this is 121 countries collapsed
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i kao što možete da vidite, 121 zemlja je spala
09:05
into 10 different geographical regions.
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na 10 geografskih regija.
09:07
No matter where you look, what this is plotting is the size
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Gde god da pogledate, ovo što na karti pokazuje je značaj
09:10
of the relationship between disgust sensitivity and political orientation,
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veze između gađenja i političke orijentacije,
09:13
and no matter where we looked, we saw a very similar effect.
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i gde god smo istraživali, videli smo sličan ishod.
09:17
Other labs have actually looked at this as well
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Druge laboratorije su takođe ovo ispitivale
09:20
using different measures of disgust sensitivity,
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koristeći različita merenja za gadljivost,
09:23
so rather than asking people how easily disgusted they are,
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pa umesto da ispituju ljude koliko im se nešto gadi,
09:25
they hook people up to physiological measures,
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vezali su se za fiziološka merenja ljudi,
09:27
in this case skin conductance.
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u ovom slučaju na provodljivost kože.
09:29
And what they've demonstrated is that people who report
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I oni su prikazali da ljudi koji su
09:31
being more politically conservative are also more physiologically aroused
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politički konzervativniji se više fiziološki potresu
09:35
when you show them disgusting images like the ones that I showed you.
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kad im se pokažu odvratne slike kao one koje sam vam ja pokazao.
09:39
Interestingly, what they also showed in a finding
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Zanimljivo je da su istraživanja pokazala,
09:41
that we kept getting in our previous studies as well
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a to smo nalazili i u prethodnim studijama takođe
09:45
was that one of the strongest influences here is that
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da je jedan od najjačih uticaja
09:49
individuals who are very disgust-sensitive not only are
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da pojedinci koje je lako zgaditi nisu samo
09:51
more likely to report being politically conservative, but
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politički konzervativni, već
09:53
they're also very much more opposed to gay marriage
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se više protive gej brakovima
09:56
and homosexuality and pretty much a lot of
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i homoseksualnosti i mnogim
09:58
the socio-moral issues in the sexual domain.
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društveno-moralnim pitanjima iz sekualne oblasti.
10:02
So physiological arousal predicted, in this study,
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Tako da je fiziološka reakcija, u ovoj studiji,
10:06
attitudes toward gay marriage.
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predvidela stav prema gej braku.
10:07
But even with all these data linking disgust sensitivity
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Ali sa svim ovim podacima koji povezuju gadljivost
10:11
and political orientation, one of the questions that remains is
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i političko opredeljenje, jedno od pitanja koja ostaju
10:14
what is the causal link here? Is it the case that
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jeste šta je posledična veza? Da li je slučaj
10:17
disgust really is shaping political and moral beliefs?
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da gadljivost oblikuje politička i moralna opredeljenja?
10:20
We have to resort to experimental methods to answer this,
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Moraju da se koriste ekperimentalne metode da se odgovori na ovo,
10:23
and so what we can do is actually bring people into the lab
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i ono što zapravo možemo da uradimo je da dovedemo ljude u laboratoriju
10:25
and disgust them and compare them to a control group
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i da ih zgadimo i uporedimo sa kontrolnom grupom
10:28
that hasn't been disgusted. It turns out that over
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koja nije bila zgađena. Ispada da je tokom
10:30
the past five years a number of researchers have done this,
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poslednjih pet godina nekoliko istraživača ovo učinilo,
10:33
and by and large the results have all been the same,
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i uopšte uzev, rezultati su bili isti,
10:36
that when people are feeling disgust, their attitudes
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a to je da ljudi koji se zgade, njihovo ponašanje
10:38
shift towards the right of the political spectrum,
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ide ka desnoj strani političkog spektra,
10:40
toward more moral conservatism as well.
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takođe ka moralnijem konzervativizmu.
10:43
So this is whether you use a foul odor, a bad taste,
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Ovo je u zavisnosti da li koristite smrad, loš ukus,
10:47
from film clips, from post-hypnotic suggestions of disgust,
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filmske isečke, posthipnotičke sugestije gađenja,
10:52
images like the ones I've shown you, even just
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slika kao što su one koje sam vam pokazao, čak i
10:54
reminding people that disease is prevalent and they should
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podsećanje ljudi da zaraze preovlađuju i da treba
10:56
be wary of it and wash up, right, to keep clean,
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da budu oprezni i da se peru, da budu čisti,
11:00
these all have similar effects on judgment.
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sve ovo ima isti uticaj na rasuđivanje.
11:03
Let me just give you an example from a recent study
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Daću vam primer iz nedavne studije
11:05
that we conducted. We asked participants
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koju smo sproveli. Upitali smo učesnike
11:08
to just simply give us their opinion of a variety of social groups,
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da nam jednostavno daju svoje mišljenje o raznim društvenim grupama,
11:13
and we either made the room smell gross or not.
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a soba bi smrdela ili ne.
11:17
When the room smelled gross, what we saw was that
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Kad je soba smrdela, ono što smo videli
11:20
individuals actually reported more negative attitudes toward gay men.
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su pojedinci koju su zapravo imali negativniji stav prema gej muškarcima.
11:24
Disgust didn't influence attitudes toward all the other
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Gađenje nije uticalo na stavove prema drugim
11:26
social groups that we asked, including African-Americans,
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društvenim grupama, uključujući Afro-Amerikance,
11:29
the elderly. It really came down to the attitudes they had
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stare ljude. U stvari se svelo na stav koji imaju
11:32
toward gay men.
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prema gej muškarcima.
11:34
In another set of studies we actually simply reminded people --
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U drugom skupu istraživanja samo smo podsetili ljude -
11:37
this was at a time when the swine flu was going around --
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ovo je bilo u vreme svinjskog gripa -
11:39
we reminded people that in order to prevent the spread
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podsetili smo ljude da za sprečavanje širenja
11:42
of the flu that they ought to wash their hands.
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gripa treba da operu ruke.
11:46
For some participants, we actually had them take questionnaires
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Neke učesnike smo naterali da rade upitnik
11:50
next to a sign that reminded them to wash their hands.
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do znaka koji ih je podsećao da operu ruke
11:53
And what we found was that just taking a questionnaire
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I rezultat je bio da samo zato što su radili upitnik
11:55
next to this hand-sanitizing reminder made individuals
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do podsetnika za pranje ruku je učinilo da pojedinci
11:59
report being more politically conservative.
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izjave da su politički konzervativniji.
12:02
And when we asked them a variety of questions about
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I kad smo ih pitali niz pitanja
12:04
the rightness or wrongness of certain acts, what we also
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o ispravnosti i netačnosti nekih stvari, ono što smo takođe
12:08
found was that simply being reminded that they ought
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našli je da ako se jednostavno podsete
12:10
to wash their hands made them more morally conservative.
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da peru svoje ruke, da ih to čini moralno konzervativnijim.
12:13
In particular, when we asked them questions about
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Posebno kad smo ih upitali
12:16
sort of taboo but fairly harmless sexual practices,
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neka tabu ali vrlo bezazlena pitanja o seksualnim navikama,
12:19
just being reminded that they ought to wash their hands
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samo podsećanje na to da treba da operu ruke
12:22
made them think that they were more morally wrong.
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učinilo je da misle da više moralno greše.
12:25
Let me give you an example of what I mean by harmless
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Daću vam primer na šta mislim kad kažem bezazlene
12:27
but taboo sexual practice. We gave them scenarios.
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ali tabu seksualne navike. Dali smo im scenarije.
12:30
One of them said a man is house-sitting for his grandmother.
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Jedan od njih je da čovek čuva svoju baku.
12:34
When his grandmother's away, he has sex with his girlfriend
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Kada njegova baka nije kod kuće, on spava sa svojom devojkom
12:36
on his grandma's bed.
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na bakinom krevetu.
12:38
In another one, we said a woman enjoys masturbating
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U drugom smo napisali da žena uživa u masturbaciji
12:40
with her favorite teddy bear cuddled next to her. (Laughter)
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sa omiljenim plišanim mecom zagrljenim pored nje. (Smeh)
12:44
People find these to be more morally abhorrent
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Ljudima su ovakve stvari više moralno odvratne
12:47
if they've been reminded to wash their hands. (Laughter)
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ako ih podsete da operu ruke. (Smeh)
12:51
(Laughter)
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(Smeh)
12:54
Okay. The fact that emotions influence our judgment
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Ok. Činjenica da emocije utiču na naše rasuđivanje
12:58
should come as no surprise. I mean,
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ne treba da iznenadi. Hoću reći,
13:00
that's part of how emotions work.
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to je jedan od načina na koji emocije rade.
13:01
They not only motivate you to behave in certain ways,
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One ne samo da motivišu da se ponašaš na određeni način,
13:03
but they change the way you think.
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nego i promene način na koji razmišljaš.
13:05
In the case of disgust, what is a little bit more surprising
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U slučaju gađenja, ono što je još iznenađujuće
13:07
is the scope of this influence. It makes perfect sense,
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je obim njenog uticaja. Sve se lepo uklapa,
13:11
and it's a very good emotion for us to have, that disgust
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i jako je dobra emocija,
13:14
would make me change the way that I perceive
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jer će me gađenje naterati da promenim način na koji
13:16
the physical world whenever contamination is possible.
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opažam fizički svet kad god ima mogućnosti zagađenja.
13:19
It makes less sense that an emotion that was built
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Ima manje smisla da emocija, koja je izgrađena
13:22
to prevent me from ingesting poison should predict
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da me spreči da uzmem otrov, predvidi
13:25
who I'm going to vote for in the upcoming presidential election.
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za koga ću da glasam na predstojećim predsedničkim izborima.
13:29
The question of whether disgust ought to influence
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Pitanje da li će ili ne gadljivost da utiče
13:31
our moral and political judgments
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na moralna ili politička opredeljenja
13:34
certainly has to be complex, and might depend on exactly
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sigurno treba da bude složeno, i može da zavisi tačno
13:37
what judgments we're talking about, and as a scientist,
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o kojoj osudi se razgovara, i kao naučnici
13:40
we have to conclude sometimes that the scientific method
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nekad moramo da zaključimo da je naučni metod
13:42
is just ill-equipped to answer these sorts of questions.
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još uvek loše opremljen da odgovori na ove vrste pitanja.
13:45
But one thing that I am fairly certain about is,
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Ali ono što mislim da je sasvim sigurno u vezi sa naučnim metodama
13:47
at the very least, what we can do with this research is
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je da bar, ono što možemo da uradimo sa ovim istraživanjem
13:50
point to what questions we ought to ask in the first place.
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jeste da se ukaže na pitanja koja treba najpre da postavimo.
13:53
Thank you. (Applause)
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Hvala vam. (Aplauz)
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