Lisa Gansky: The future of business is the "mesh"

Translator: Mira Boxer Reviewer: Valton Marku

I'm speaking to you about what I call the "mesh."

Une do ju flas per ate qe e quaj 'rrjete'

It's essentially a fundamental shift

e cila ne thelb eshte nje zhvendosje rrenjesore

in our relationship with stuff, with the things in our lives.

e mardhenies qe ne kemi me gjerat qe na rrethojne

And it's starting to look at --

Dhe po duket sikur

not always and not for everything --

jo gjithmone dhe per gjithcka

but in certain moments of time,

por ne momente te caktuara

access to certain kinds of goods and service

mundesia e perdorimit te disa llojeve te sherbimeve dhe produkteve

will trump ownership of them.

do jete me e vlefshme sesa blerja e tyre

And so it's the pursuit of better things,

Deshira jone per te pasur gjera me te mira

easily shared.

do jete me e lehte per tu gjetur dhe ndare me njeri tjetrin.

And we come from a long tradition of sharing.

Ne kemi nje tradite te gjate ne ndarjen e sherbimeve.

We've shared transportation.

Ne kemi ndare transportin.

We've shared wine and food

Ne kemi ndare vere dhe ushqim

and other sorts of fabulous experiences

dhe eksperienca te tjera te mrekullueshme

in coffee bars in Amsterdam.

ne kafete e Amsterdamit...

We've also shared other sorts of entertainment --

Ne kemi ndare lloje te tjera argetimesh--

sports arenas, public parks,

arena sportive, parqe publike,

concert halls, libraries,

holle koncertesh, biblioteka,

universities.

universitete.

All these things are share-platforms,

Te gjitha keto jane platforma qe ne ndajme me njeri tjetrin,

but sharing ultimately starts and ends

por ndarja ne fund te fundit fillon dhe mbaron

with what I refer to

me ate qe une i referohem si

as the "mother of all share-platforms."

nena e te gjitha platformave te ndarjes (se sherbimeve apo te mirave)

And as I think about the mesh

Dhe tek mendohem per 'rrjeten'

and I think about, well, what's driving it,

them me vete: cfare e shtyn ate,

how come it's happening now,

si eshte e mundur qe po ndodh tani,

I think there's a number of vectors

Une mendoj qe ka nje numer vektoresh

that I want to give you as background.

qe une dua t'ju a jap si nje sfond (ose prapaskene)

One is the recession --

I pari eshte recesioni

that the recession has caused us

recesioni na ka bere

to rethink our relationship

ta rimendojme mardhenien qe kemi

with the things in our lives relative to the value --

me gjerat ne jeten tone dhe vleren e tyre

so starting to align the value

dhe te krahasojme vlefshmerine e tyre

with the true cost.

me koston e vertete.

Secondly, population growth

E dyta, rritja e popullsise

and density into cities.

dhe dendesia e qyteteve.

More people, smaller spaces,

Me shume njerez, hapesira me te vogla,

less stuff.

me pak gjera (te nevojshme)

Climate change:

Ndyshimi i klimes.

we're trying to reduce the stress

Ne po perpiqemi te reduktojme stresin

in our personal lives and in our communities

ne jeten tone personale dhe ne komunitet tona

and on the planet.

dhe ate te planetit.

Also, there's been this recent distrust

Po ashtu, se fundmi ka filluar nje ndjenje mosbesimi

of big brands, global big brands,

per markat e medha, markat globale

in a bunch of different industries,

ne nje numer industrish.

and that's created an opening.

Dhe kjo ka krijuar nje hapje, nje mundesi

Research is showing here, in the States,

Kerkimet kane treguar se ketu, ne SHBA

and in Canada and Western Europe,

ne Kanada dhe ne Evropen Perendimore

that most of us are much more open

shumica jone ka filluar te jete shume me e hapur

to local companies,

ndaj kompanive vendase

or brands that maybe we haven't heard of.

ose markave per te cilat nuk kemi degjuar me pare

Whereas before, we went with the big brands

Ndersa me pare, ne ishim vetem per markat e medha

that we were sure we trusted.

tek te cilat kishim besim te plote

And last is that

Dhe se fundi

we're more connected now to more people on the planet

ne jemi me te lidhur tashme me me shume njerez

than ever before --

nga c'kemi qene me pare ne planet

except for if you're sitting next to someone.

perjashto ketu rastin kur jemi ulur prane dikujt...

(Laughter)

(te qeshura)

The other thing that's worth considering

Dicka tjeter qe ja vlen te konsiderohet

is that we've made a huge investment

eshte se ne kemi bere nje investim te pamate

over decades and decades,

dekade mbas dekade

and tens of billions of dollars

dhe dhjetra miliarda dollare

have gone into this investment

qe jane hedhur ne keto investime

that now is our inheritance.

jane tani trashegimia jone

It's a physical infrastructure

Eshte nje infrastrukture fizike

that allows us to get from point A to point B

qe na lejon te shkojme nga pika A ne piken B

and move things that way.

dhe na mundeson ti levizim gjerat ne ate drejtim.

It's also -- Web and mobile

Po ashtu, Interneti dhe celularet

allow us to be connected

na lejojne te jemi te lidhur

and create all kinds of platforms and systems,

dhe te krijojme platforma dhe sisteme te ndryshme.

and the investment of those technologies

Investimet e ketyre teknologjive

and that infrastructure

dhe kesaj infrastrukture

is really our inheritance.

jane me te vertete trashegimia jone

It allows us to engage

qe na lejon te shkembejme me njeri tjetrin

in really new and interesting ways.

ne menyra te reja dhe interesante.

And so for me, a mesh company, the "classic" mesh company,

Dhe sa per mua, nje kompani rrjete, kompania rrjete klasike,

brings together these three things:

i sjell prane keto tre gjera:

our ability to connect to each other --

aftesine per tu lidhur me njeri tjetrin

most of us are walking around with these mobile devices

shumica jone ka ne perdorim keto paisje elektronike

that are GPS-enabled and Web-enabled --

qe kane GPS(Sisteme Globale te Kordinatave) dhe Internet

allows us to find each other

qe na lejojne te gjejme njeri tjetrin

and find things in time and space.

dhe te gjejme gjerat qe na nevojiten ne kohe dhe siperfaqe te caktuara.

And third is that physical things

Dhe e treta eshte qe gjerat fizike

are readable on a map --

mund te gjenden ne harta elektronike--

so restaurants, a variety of venues,

si p.sh restorantet apo nje numer ambjentesh te tjera.

but also with GPS and other technology

GPS dhe teknologjite e tjera

like RFID

si RFID ( Indentifikime me frekuenca te radios)

and it continues to expand beyond that,

dhe mund ta zgjerojme gamen dhe me tej

we can also track things that are moving,

na lejojne te identifikojme te mira apo produkte qe jane ne levizje

like a car, a taxicab, a transit system,

si makinat, taksite, apo sisteme te transportit,

a box that's moving through time and space.

nje kuti qe leviz ne kohe dhe hapesire.

And so that sets up

Ky ambjent ben te mundur

for making access to get goods and services

gjetjet dhe perdorimin e te mirave dhe sherbimeve

more convenient and less costly in many cases

ne menyre te lehte dhe me kosto me te ulet

than owning them.

sesa blerja dhe pasja e tyre.

For example, I want to use Zipcar.

Per shembull, une dua te perdor shembullin e kompanise, Zipcar (makinen zinxhir).

How many people here have experienced

Sa nga ju kane patur eksperience

car-sharing or bike-sharing?

me makina dhe bicikleta me qera?

Wow, that's great. Okay, thank you.

Mrekulli. Ok, faleminderit.

Basically Zipcar

Atehere Zipcar

is the largest car-sharing company in the world.

eshte kompania me e madhe ne bote qe jep makina me qera.

They did not invent car-sharing.

Ata nuk e shpiken dhenien me qera te makinave.

Car-sharing was actually invented in Europe.

Dhenia me qwera e makinane ne fakt u shpik ne Evrope.

One of the founders went to Switzerland,

Nje nga themeluesit e kesaj kompanie shkoi ne Zvicer,

saw it implemented someplace,

e pa te zbatuar diku

said, "Wow, that looks really cool.

dhe mendoi ' mmm, shume ide e mire.

I think we can do that in Cambridge,"

Mendoj se mund te bejme te njejten gje ne Kejmbrixh'

brought it to Cambridge

e solli ne Kejmbrixh

and they started -- two women --

dhe keshtu filluan -- dy gra--

Robin Chase being the other person who started it.

Robin Chase ishte personi tjeter me te cilen e filluan.

Zipcar got some really important things right.

Zipcar,i nisi disa gjera te rendesishme sic duhet...

First, they really understood

Se pari, ata e kuptuan me te vertete

that a brand is a voice and a product is a souvenir.

se marka eshte zeri i nje produkti dhe produkti eshte nje dhurate.

And so they were very clever

Keshtu ata e menduan me shume zgjuarsi

about the way that they packaged car-sharing.

menyren se si e konceptuan dhenien me qera te makinave

They made it sexy. They made it fresh.

E bene te duket seksi, e bene te fresket.

They made it aspirational.

E bene te deshirueshme.

If you were a member of the club,

Nese do ishe anetar i ketij klubi

when you're a member of a club, you're a Zipster.

kur beheshe anetar i ketuj klubi, quheshe 'Zipster'

The cars they picked didn't look like ex-cop cars

Makinat qe zgjodhen nuk u ngjasonin ish makinave te policise

that were hollowed out or something.

te cilave u kishin gerryer bojen

They picked these sexy cars.

Ato zgjodhen keto makina seksi.

They targeted to universities.

Dhe vune ne shenjester universitetet.

They made sure that the demographic

ato bene te mundur qe demografia

for who they were targeting and the car was all matching.

e klienteve qe kishin zgjedhur dhe lloji i makinave te perputheshin.

It was a very nice experience,

Dhe krijuan nje eksperience shume te kendshme

and the cars were clean and reliable, and it all worked.

Makinat ishin te pastra dhe sherbimi i besueshem e i sigurt

And so from a branding perspective, they got a lot right.

E ne kete menyre per nga perspektiva e markes, shume gjera i nisen drejt.

But they understood fundamentally

Por ata kuptuan qe ne fund te fundit ata

that they are not a car company.

nuk jane vetem nje kompani qe jep makina me qera

They understand that they are an information company.

Ata kuptuan qe jane nje kompani informacioni.

Because when we buy a car

Sepse kur ne blejme nje makine

we go to the dealer once, we have an interaction, and we're chow --

ne shkojme ne dyqan nje here, bejme nje shkembim dhe i themi 'ciao'

usually as quickly as possible.

sa me shpejt qe te mundemi

But when you're sharing a car and you have a car-share service,

Por kur merr nje makine me qera dhe te ofrohet ky sherbim

you might use an E.V. to commute,

ti mund te perdoresh nje makine elektrike per udhetime periodike

you get a truck because you're doing a home project.

mund te marresh nje kamion per te mbaruar nje projekt ne shtepi

When you pick your aunt up at the airport, you get a sedan.

Kur merr hallen nga aeroporti te zgjedh nje makine te vogel (me personale)

And you're going to the mountains to ski,

Dhe kur shkon per te bere ski ne mal

you get different accessories put on the car

mund te gjesh pjese ekstra qe te duhet per makinen

for doing that sort of thing.

qe ta bejne te mundshem udhëtimin

Meanwhile, these guys are sitting back,

Nderkohe, pronaret e kompanive qe na ofrojne kete sherbim

collecting all sorts of data

mbledhin te dhena nga me te ndryshmet

about our behavior and how we interact with the service.

ne lidhje me sjelljen tone dhe se si ne komunikojme me kete sherbim qe na ofrohet

And so it's not only an option for them,

e keshtu per keto kompani jo vetem qe ky eshte nje opsion

but I believe it's an imperative

por une mendoj qe eshte thelbesore

for Zipcar and other mesh companies

per kompanine zipcar dhe per kompani te tjera mesh(rrjete)

to actually just wow us,

qe te na lene me goje hapur

to be like a concierge service.

dhe te mund te na ofrojne sherbime te personalizuara

Because we give them so much information,

Sepse ne u japim atyre kaq shume informacion

and they are entitled to really see

dhe ata kane mundesine te verejne

how it is that we're moving.

se si ne levizim,

They're in really good shape to anticipate

ata jane ne gjendje te parashikojne

what we're going to want next.

se cfare do te na duhet me vone.

And so what percent of the day

P.sh. per sa perqind te dites

do you think the average person uses a car?

mendoni ju qe nje person i zakonshem perdor makinen e tij?

What percentage of the time?

Cfare perqindje te kohes?

Any guesses?

Me hamendje?

Those are really very good.

Po shume mire.

I was imagining it was like

Une mendoja se ishte diku rreth

20 percent when I first started.

20 perqind kur ja nisa ne fillim.

The number across the U.S. and Western Europe

Perqindja ne SH B A dhe ne Evropen Perendimore

is eight percent.

eshte 8%.

And so basically even if you think it's 10 percent,

Le te themi se mund te jete dhjete perqind,

90 percent of the time,

nente dhjete perqind te kohes

something that costs us a lot of money --

dicka qe ne na ka kushtuar kaq shume para--

personally, and also we organize our cities around it

jo vetem personalisht, por dhe per nga menyra se si qytetet jane te organizuara

and all sorts of things --

dhe per gjera te tjera

90 percent of the time it's sitting around.

ne 90% te kohes nuk perdoret.

So for this reason,

E per kete arsye

I think one of the other themes with the mesh

nje nga temat e tjera te kompanive rrjete

is essentially that, if we squeeze hard

eshte fakti qe nese 'i shtrydhim fort' gjera

on things that we've thrown away,

qe i kemi hedhur sepse kemi menduar qe nuk na duhen

there's a lot of value in those things.

se ato kane vlera(ose leng)

What set up with Zipcar -- Zipcar started in 2000.

Kompania Zipcar filloi ne vitin 2000.

In the last year, 2010,

Vitin e kaluar, ne 2010-en,

two car companies started,

dy kompani makinash (me qera) u krijuan

one that's in the U.K. called WhipCar,

njera prej tyre eshte ne U.K. dhe quhet WhipCar,

and the other one, RelayRides, in the U.S.

dhe tjetra ne SH.B.A, quhet RelayRides.

They're both peer-to-peer car-sharing services,

Te dyja kompanite mundesojne dhenien dhe marrjen me qera te makinave personale,

because the two things that really work for car-sharing

sepse dy gjera qe bejne te mundur kete lloj biznesi jane,

is, one, the car has to be available,

e para makina duhet te jete jo e zene,

and two, it's within one or two blocks

dhe e dyta te jete dy apo tre ndertesa larg

of where you stand.

nga aty ku je ti.

Well the car that's one or two blocks from your home or your office

Dhe me te drejte, nje makine qe eshte dy apo tre ndertesa larg teje(shtepia apo zyra jote)

is probably your neighbor's car,

eshte mundesisht makina e fqinjit tend,

and it's probably also available.

dhe ka shume mundesi te jete e lire (jo e zene)

So people have created this business.

Keshtu dikush mendoi te krijoje kete biznes.

Zipcar started a decade earlier,

Zipcar u krijua para nje dekade

in 2000.

ne vitin 2000.

It took them six years

Atyre ju deshen gjashte vjet

to get 1,000 cars in service.

te fusin ne perdorim 1000 makina.

WhipCar, which started April of last year,

Ndersa kompanise WhipCar qe filloi ne Prill te vitit te kaluar,

it took them six months

ju deshen vetem gjashte muaj

to get 1,000 cars in the service.

te dusin ne perdorim 1000 makina.

So, really interesting.

Shume inteeresante, e?

People are making anywhere between

Keta njerez fitojne nga

200 and 700 dollars a month

200 deri ne 700 dollare ne muaj

letting their neighbors use their car when they're not using it.

duke ju dhene me qera makinat e tyre fqinjeve, kur nuk i kane ne perdorim vete.

So it's like vacation rentals for cars.

Njelloj si ambjentet me qera apo makinat me qera qe marrim kur ikim me pushime.

Since I'm here --

Meqenese ndodhem ketu

and I hope some people in the audience

dhe duke shpresuar qe disa nga personat qe ndodhen ne audience

are in the car business --

kane lidhje me biznesin e makinave--

(Laughter)

(te qeshura)

-- I'm thinking that, coming from the technology side of things --

--Vertet, mendoj se duke i pare gjerat nga aspekti teknologjik--

we saw cable-ready TVs

ne kemi televizione qe shiten me kanale te instaluara

and WiFi-ready Notebooks --

fletore elektronike me sherbim interneti te instaluar

it would be really great if, any minute now,

a nuk do te ishte mire sikur shume shpejt

you guys could start rolling share-ready cars off.

ju te mundeni te nxirrni ne qarkullim makina me opsionin per tu dhene me qera?

Because it just creates more flexibility.

Sepse krijon me shume fleksibilitet

It allows us as owners to have other options.

Na lejon dhe ne si pronare te kemi me shume opsione

And I think we're going there anyway.

Dhe une mendoj qe ne kete drejtim e kemi marre tashme.

The opportunity and the challenge with mesh businesses --

Mundesite por dhe veshtiresite e bizneseve rrjete--

and those are businesses like Zipcar or Netflix

sic jane Zipcar dhe Netflix

that are full mesh businesses,

dhe keto qe permenda jane biznese rrjete te mirefillta

or other ones where you have a lot of the car companies,

apo dhe biznese te tjera si psh shume kompani makinash

car manufacturers,

kompani prodhuese makinash,

who are beginning to offer

qe kane filluar te ofrojne

their own car-share services

sherbimin e tyre te dhenies me qera te makinave

as well as a second flanker brand,

paralel me nje marke te dyte si fortifikim, perforcim

or as really a test, I think --

ose ndoshta si testim

is to make sharing irresistible.

e bejne marrjen me qera te tyre te parezistueshme.

We have experiences in our lives, certainly,

Ne kemi shume eksperienca ne jete

when sharing has been irresistible.

kur 'te ndaret' ka qene i parrezistueshem

It's just, how do we make that recurrent

Tani si duhet te mundesojme kthimin e tyre

and scale it?

dhe shkallezimin ne rritje?

We know also, because we're connected in social networks,

Ne dime gjithashtu, meqenese jemi te lidhur ne rrjete shoqerore

that it's easy to create delight

qe eshte e lehte te krijosh kenaqesi

in one little place.

ne nje hapesire te vogel.

It's contagious because we're all connected to each other.

Dhe eshte ngjitese sepse ne jemi te gjithe te lidhur me njeri tjetrin

So if I have a terrific experience

P.sh. nese kam nje eksperience te mrekullueshme

and I tweet it, or I tell five people standing next to me, news travels.

dhe e Tweet (e shperndaj) ose mund ti them pese nejrezve qe ndodhen prane meje, lajmi udheton

The opposite, as we know, is also true,

E kunderta sic e dime eshte gjithashtu e vertete

often more true.

dhe shpesh me e vertete (kur kemi nje eksperience jo te mire e shprendajme me shume)

So here we have LudoTruck, which is in L.A.,

Ja tek kemi LudoTruck, qe eshte ne Los Anxhelos

doing the things that gourmet food trucks do,

tek zhvillojne biznesin e levizshem te ushqimit 'gourmet'

and they've gathered quite a following.

dhe kane shume kliente tashme.

In general, and maybe, again, it's because I'm a tech entrepreneur,

Ne pergjithesi, dhe ndoshta ngaqe une jam nje sipermarrese teknologjie,

I look at things as platforms.

Une i shikoj keto fenomene si platforma.

Platforms are invitations.

Platformat jane ftesa.

So creating Craigslist

P.sh krijimi i Craiglist(forum elektronik per shitje blerje produktesh dhe sherbimesh)

or iTunes and the iPhone developer network,

ose rrjeti i ITunes dhe iPhone,

there are all these networks -- Facebook as well.

jane te gjitha rrjete lidhjesh - sic eshte dhe Facebook.

These platforms invite all sorts of developers

Keto platforma ftojne lloje te ndryshme zhvilluesish

and all sorts of people

dhe lloje te ndryshem njerezish

to come with their ideas and their opportunity

qe te sjellin idete dhe mundesite e tyre

to create and target an application

te krijojne dhe te synojne per nje aplikim te caktuar

for a particular audience.

dhe per nje audience te caktuar.

And honestly, it's full of surprises.

Dhe ndershmerisht eshte plot me surpriza.

Because I don't think any of us in this room

Sepse nuk besoj se askush nga ne ne kete dhome

could have predicted the sorts of applications

kemi mundur ti parashikojme keto aplikime

that have happened at Facebook, around Facebook,

qe kane ndodhur ne FB apo rreth FB

for example, two years ago,

p.sh., rreth para dy vjetesh

when Mark announced

kur Marku(autori i Facebook) njoftoi

that they were going to go with a platform.

qe ata do te krijonin nje platforme.

So in this way, I think that cities are platforms,

Me te njejten llogjike une mendoj qe dhe qytetet jane platforma

and certainly Detroit is a platform.

dhe Detroit sigurisht qe eshte nje platforme.

The invitation of bringing

Ftesat qe mund tju behen

makers and artists and entrepreneurs --

krijuesve, artisteve, biznesmeneve

it really helps stimulate this fiery creativity

ndihmojne ne stimulimin e nje krijimtarije te zjarrte

and helps a city to thrive.

dhe ndihmon qe qyteti te gjallerohet.

It's inviting participation,

Eshte nje ftese per te marre pjese.

and cities have, historically,

Dhe qytetet historikisht

invited all sorts of participation.

kane bere ftesa per lloje te ndryshme pjesmarrjesh.

Now we're saying that there's other options as well.

Tani mund te themi qe ka dhe opsione te tjera.

So, for example, city departments

Keshtu p.sh. departamente qytetesh

can open up transit data.

kane filluar te krijojne te dhena per transportin.

Google has made available transit data API.

Google ka bere te mundur aplikimin e te dhenave te transportit

And so there's about seven or eight cities already in the U.S.

ne SH B A kemi shtate apo tete qytete

that have provided the transit data,

qe japin informacion per transportin,

and different developers are building applications.

dhe zhvillues te ndryshem po krijojne me shume aplikime.

So I was having a coffee in Portland,

Tek pija nje kafe ne Portland,

and half-of-a-latte in

dhe isha ne gjysem te late's sime

and the little board in the cafe

ne nje tabele te vogel ne kafene

all of a sudden starts showing me

papritur shikoj se autobuzi i rradhes

that the next bus is coming in three minutes

eshte tre minuta larg

and the train is coming in 16 minutes.

ndersa treni arrin per 16 minuta.

And so it's reliable, real data

Jane te dhena te besueshme, te verteta

that's right in my face, where I am,

aty para syve te mij

so I can finish the latte.

dhe une mund te mbaroj late'n time.

There's this fabulous opportunity we have across the U.S. now:

Eshte nje mundesi e shkelqyeshme qe kemi ne SH B A

about 21 percent

kemi rreth 21 perqind

of vacant commercial and industrial space.

hapesire industriale dhe comerciale qe eshte bosh.

That space is not vital.

Kjo hapesire nuk 'ka jete'.

The areas around it lack vitality

dhe zonat rreth e qark kety qendrave nuk kane gjalleri

and vibrancy and engagement.

bashkepunim apo shkembime.

There's this thing -- how many people here

Ja dicka tjeter - sa prej jush

have heard of pop-up stores or pop-up shops?

kane degjuar per dyqane te perkohshme?

Oh, great. So I'm a big fan of this.

Oh mrekulli sepse mua me pelqejme shume

And this is a very mesh-y thing.

keto dyqane jane shume rrjete (si koncept)

Essentially, there are all sorts

Ne menyre esenciale, ne Oakland

of restaurants in Oakland, near where I live.

ku une jetoj ka lloje te ndryshme restorantesh.

There's a pop-up general store every three weeks,

Keto dyqane shfaqen cdo tre jave

and they do a fantastic job

dhe ja dalin mbane

of making a very social event

te krijojne nje event shoqeror

happening for foodies.

per te apasionuarit mbas ushqimit.

Super fun, and it happens in a very transitional neighborhood.

Event shume i kendshem dhe ne nje zone kalimtare

Subsequent to that,

Si rezultat

after it's been going for about a year now,

i ketij aktiviteti per afer nje vit

they actually started to lease and create and extend.

ata filluan te marrin me qera, te krijojne dhe te zgjerohen.

An area that was edgy-artsy

Dhe nje zone qe me pare ishte 'hip-per artiste'

is now starting to become much cooler

tani eshte kthyer ne nje zone me terheqese

and engage a lot more people.

dhe e vizituar nga shume me teper njerez.

So this is an example.

Ja ky ishte nje shembull.

The Crafty Fox is this woman who's into crafts,

Dhelpra Zejtare eshte nje grua qe merret me pune dore

and she does these pop-up crafts fairs around London.

ajo merr pjese ne panaire perreth Londres.

But these sorts of things are happening

Dhe gjera te tilla po ndodhin ne

in many different environments.

ambjente nga me te ndryshmet.

From my perspective, one of the things pop-up stores do

Nga perspektiva ime, nje nga gjerat qe panairet krijojne

is create perishability and urgency.

eshte idea e urgjences dhe mbarimit (te mallrave, produkteve)

It creates two of the favorite words of any businessperson:

Krijon fjalet me te preferuara per cdo person qe merret me biznes

sold out.

Shitur/ Mbaroi.

And the opportunity to really focus trust and attention

Dhe te te jepet rasti te krijosh besim dhe vemendje

is a wonderful thing.

eshte dicka e mrekullueshme.

So a lot of what we see in the mesh,

Ne kete menyre shume nga ato qe shohim ne kompanite 'rrjete'

and a lot of what we have in the platform that we built

dhe materialet qe kemi ne platformen qe krijojme

allows us to define, refine and scale.

na lejon qe te percaktojme, permiresojme dhe te shkallezojme.

It allows us to test things as an entrepreneur,

Na lejon ne si sipermarres te testojme,

to go to market,

te shkojme ne treg,

to be in conversation with people,

te bisedojme me njerez,

listen, refine something and go back.

te degjojme, permiresojme dhe ti kthehemi biznesit.

It's very cost-effective,

Eshte shume efektive persa i perket kostos,

and it's very mesh-y.

dhe eshte shume 'rrjete, e ngjeshur'

The infrastructure enables that.

Eshte infrastruktura qe na e lejon dicka te tille,

In closing, and as we're moving towards the end,

Per ta mbyllur meqenese po i afrohemi fundit,

I just also want to encourage --

une dua gjithashtu te inkurajoj ndarjen e deshtimeve.

and I'm willing to share my failures as well,

Une i ndaj dhe deshtimet e mia

though not from the stage.

megjithese jo nga podiumi.

(Laughter)

te qeshura

I would just like to say that one of the big things,

Do te doja te thosha se nje nga gjerat me te rendesishme,

when we look at waste

kur flasim per humbjen

and when we look at ways that we can really be generous

apo per menyrat se si mund te jemi sa me bujare

and contribute to each other,

dhe ti japim kontribute njeri tjetrit,

but also move to create a better economic situation

por gjithashtu te krijojme nje situate ekonomike me te mire

and a better environmental situation,

apo nje situate ambjentaliste me te mire,

is by sharing failures.

eshte duke ndare eksperiencen tone te deshtimeve.

And one quick example

Nje shembull i shpejte

is Velib, in 2007,

eshte Velib, ne 2007

came forward in Paris

kompania paraqiti ne Paris

with a very bold proposition,

nje propozim shume te guximshem.

a very big bike-sharing service.

nje dhenie marrje me qera bicikletash me permasa te medha.

They made a lot of mistakes.

Ata bene shume gabime.

They had some number of big successes.

Paten dhe nje numer shume te madh suksesesh.

But they were very transparent, or they had to be,

Por ata gjithashtu ishin shume transparente, ose ju desh te ishin

in the way that they exposed

dhe ekspozuan

what worked and didn't work.

cfare shkoi mire dhe cfare nuk shkoi mire ne biznesin we tyre.

And so B.C. in Barcelona

Dhe keshtu kompanite si B.C ne Barcelona

and B-cycle

apo B-ciklete

and Boris Bikes in London --

apo Bicikletat e Borisit ne Londer

no one has had to repeat

nuk kishin pse perserisnin

the version 1.0 screw-ups

versionin 1.0 te gafave

and expensive learning exercises

dhe eksperiencat e paguara shtrenjte

that happened in Paris.

qe ndodhen ne Paris.

So the opportunity when we're connected

E keshtu mundesia qe kemi kur jemi te lidhur

is also to share failures and successes.

na lejon te ndajme dhe deshtimet dhe sukseset.

We're at the very beginning of something

Ne jemi ne fillimin e dickaje

that, what we're seeing

dhe nga keto qe po shohim

and the way that mesh companies are coming forward,

me menyren se si keto kompani 'rrjete' po na paraqiten

is inviting, it's engaging, but it's very early.

na duken terheqese, na ftojne, por eshte akoma shume heret.

I have a website -- it's a directory --

Une kam nje faqe web, eshte nje drejtori

and it started with about 1,200 companies,

qe e fillova me 1,200 kompani

and in the last two-and-a-half months

dhe ne dy muajt e fundit

it's up to about 3,300 companies.

numri ka arritur ne 3,300.

And it grows on a very regular daily basis.

Dhe po rritet ne ritme te rregullta cdo dite.

But it's very much at the beginning.

Por sapo ka filluar.

So I just want to welcome all of you onto the ride.

Une do te doja t'ju uroja mireseardhjen ne kete udhetim

And thank you very much.

dhe shume faleminderit.

(Applause)

Duartrokitje.