Lisa Gansky: The future of business is the "mesh"

Prevoditelj: Ariana Crvenka Recezent: Mislav Ante Omazić - EFZG

I'm speaking to you about what I call the "mesh."

Govorim vam o onome što nazivam "mrežom".

It's essentially a fundamental shift

To je u suštini temeljna promjena

in our relationship with stuff, with the things in our lives.

u našem odnosu prema stvarima, stvarima u našim životima.

And it's starting to look at --

I počinje izgledati --

not always and not for everything --

ne uvijek i ne za sve stvari --

but in certain moments of time,

nego u određenim trenucima

access to certain kinds of goods and service

da će pristup određenim vrstama dobara i usluga

will trump ownership of them.

pobiti vlasništvo nad njima.

And so it's the pursuit of better things,

I time se potraga za boljim stvarima

easily shared.

jednostavno dijeli.

And we come from a long tradition of sharing.

A mi potječemo iz duge tradicije dijeljenja.

We've shared transportation.

Dijelili smo prijevoz.

We've shared wine and food

Dijelili smo vino i hranu

and other sorts of fabulous experiences

i druge vrste fantastičnih iskustava

in coffee bars in Amsterdam.

u kafićima u Amsterdamu.

We've also shared other sorts of entertainment --

Dijelili smo i druge vrste zabave --

sports arenas, public parks,

sportske arene, javne parkove,

concert halls, libraries,

koncertne dvorane, knjižnice,

universities.

sveučilišta.

All these things are share-platforms,

Sve te stvari su platforme za dijeljenje,

but sharing ultimately starts and ends

ali dijeljenje u stvari započinje i završava

with what I refer to

s onime što ja smatram

as the "mother of all share-platforms."

majkom svih platformi dijeljenja.

And as I think about the mesh

I dok razmišljam o mreži,

and I think about, well, what's driving it,

mislim o tome što ju pokreće,

how come it's happening now,

kako to da se događa sada,

I think there's a number of vectors

mislim da postoje brojni vektori

that I want to give you as background.

koje vam želim dati kao pozadinu.

One is the recession --

Jedan od njih je recesija --

that the recession has caused us

recesija je uzrokovala da

to rethink our relationship

ponovno promislimo o svom odnosu

with the things in our lives relative to the value --

prema stvarima u našim životima u odnosu na vrijednost --

so starting to align the value

pa počinje usklađivati vrijednost

with the true cost.

sa stvarnom cijenom.

Secondly, population growth

Drugo, porast stanovništva

and density into cities.

i gustoće naseljenosti u gradovima.

More people, smaller spaces,

Više ljudi, manje prostora,

less stuff.

manje stvari.

Climate change:

Klimatska promjena.

we're trying to reduce the stress

Pokušavamo smanjiti stres

in our personal lives and in our communities

u svojim osobnim životima, u svojim zajednicama

and on the planet.

i na Planetu.

Also, there's been this recent distrust

Također, tu je i to recentno nepovjerenje

of big brands, global big brands,

prema velikim markama, globalnim velikim markama

in a bunch of different industries,

u mnogo različitih industrija.

and that's created an opening.

A to je stvorilo otvaranje.

Research is showing here, in the States,

Istraživanje pokazuje da je ovdje, u Americi,

and in Canada and Western Europe,

Kanadi i zapadnoj Europi

that most of us are much more open

većina nas puno otvorenija

to local companies,

prema lokalnim poduzećima,

or brands that maybe we haven't heard of.

ili markama za koje možda nismo niti čuli.

Whereas before, we went with the big brands

Dok smo prije išli za velikim markama

that we were sure we trusted.

za koje smo bili sigurni da im vjerujemo.

And last is that

I posljednje je to

we're more connected now to more people on the planet

što smo sada povezaniji s više ljudi na planetu

than ever before --

nego ikada prije --

except for if you're sitting next to someone.

osim kada sjedite pored nekoga.

(Laughter)

(Smijeh)

The other thing that's worth considering

Druga stvar vrijedna razmatranja

is that we've made a huge investment

je da smo puno uložili

over decades and decades,

tijekom desetljeća i desetljeća

and tens of billions of dollars

i deseci milijardi dolara

have gone into this investment

otišli su u tu investiciju

that now is our inheritance.

koja je sada naše nasljeđe.

It's a physical infrastructure

To je fizička infrastruktura

that allows us to get from point A to point B

koja nam omogućuje da stignemo iz točke A u točku B

and move things that way.

i da pomičemo stvari tim putem.

It's also -- Web and mobile

Internet mreža i mobilne komunikacije također

allow us to be connected

nam omogućuju da budemo povezani

and create all kinds of platforms and systems,

i da stvorimo razne vrste platformi i sustava.

and the investment of those technologies

A ulaganje u te tehnologije

and that infrastructure

i tu infrastrukturu

is really our inheritance.

je zaista naše nasljeđe.

It allows us to engage

Omogućuje nam da se sudjelujemo

in really new and interesting ways.

na zaista nove i zanimljive načine.

And so for me, a mesh company, the "classic" mesh company,

Za mene, umreženo poduzeće, klasično umreženo poduzeće,

brings together these three things:

povezuje ove tri stvari:

our ability to connect to each other --

našu sposobnost da se međusobno povežemo --

most of us are walking around with these mobile devices

većina nas hoda naokolo s tim mobilnim uređajima

that are GPS-enabled and Web-enabled --

koji imaju mogućnost GPS-a i pristupa Internetu --

allows us to find each other

omogućuje nam da pronađemo jedni druge

and find things in time and space.

i da nađemo stvari u vremenu i prostoru.

And third is that physical things

I treće je da su te fizičke stvari

are readable on a map --

čitljive na karti --

so restaurants, a variety of venues,

restorani, različite lokacije,

but also with GPS and other technology

ali pomoću GPS-a i drugih tehnologija

like RFID

poput RFID-a (identifikacija putem radiofrekvencije)

and it continues to expand beyond that,

i nastavlja se širiti i dalje od toga,

we can also track things that are moving,

također možemo ući u trag stvarima koje se kreću,

like a car, a taxicab, a transit system,

poput automobila, taksija, prijevoznog sustava,

a box that's moving through time and space.

kutije koja se kreće kroz vrijeme i prostor.

And so that sets up

I tako to postavlja situaciju

for making access to get goods and services

da pristup nabavi dobara i usluga učini

more convenient and less costly in many cases

udobnijim i jeftinijim u mnogim slučajevima

than owning them.

nego da ih posjedujemo.

For example, I want to use Zipcar.

Na primjer, želim koristiti Zipcar.

How many people here have experienced

Koliko je ljudi iskusilo

car-sharing or bike-sharing?

dijeljenje automobila ili bicikla?

Wow, that's great. Okay, thank you.

Ooo, to je izvrsno. U redu, hvala vam.

Basically Zipcar

U osnovi, Zipcar

is the largest car-sharing company in the world.

je najveće poduzeće za dijeljenje automobila na svijetu.

They did not invent car-sharing.

Oni nisu izumili dijeljenje automobila.

Car-sharing was actually invented in Europe.

Dijeljenje automobila zapravo je izmišljeno u Europi.

One of the founders went to Switzerland,

Jedan od osnivača otišao je u Švicarsku,

saw it implemented someplace,

vidio to negdje primijenjeno,

said, "Wow, that looks really cool.

i rekao: "Ooo, ovo izgleda stvarno odlično.

I think we can do that in Cambridge,"

Mislim da možemo to napraviti u Cambridgeu.",

brought it to Cambridge

donio je to u Cambridge

and they started -- two women --

i započeli su -- dvije žene --

Robin Chase being the other person who started it.

Robin Chase kao druga osoba koja je to započela.

Zipcar got some really important things right.

Zipcar je shvatio neke stvarno važne stvari.

First, they really understood

Kao prvo, zaista su shvaćali

that a brand is a voice and a product is a souvenir.

da je marka glas, a proizvod suvenir.

And so they were very clever

Pa su bili vrlo pametni

about the way that they packaged car-sharing.

u vezi načina na koji su zapakirali dijeljenje automobila.

They made it sexy. They made it fresh.

Učinili su ga seksipilnim. Učinili su ga svježim.

They made it aspirational.

Učinili su ga željenim.

If you were a member of the club,

Ako si član kluba,

when you're a member of a club, you're a Zipster.

kad si član kluba, tada si Zipster.

The cars they picked didn't look like ex-cop cars

Automobili koje su birali nisu izgledali kao bivši policijski auti

that were hollowed out or something.

probušeni mecima ili slično.

They picked these sexy cars.

Birali su te seksipilne automobile.

They targeted to universities.

Ciljali su na sveučilišta.

They made sure that the demographic

Uvjerili su se da se populacija

for who they were targeting and the car was all matching.

na koju su ciljali i automobil poklapaju.

It was a very nice experience,

To je bilo vrlo lijepo iskustvo.

and the cars were clean and reliable, and it all worked.

Automobili su bili čisti i pouzdani i sve je funkcioniralo.

And so from a branding perspective, they got a lot right.

Tako su iz perspektive marke uspjeli.

But they understood fundamentally

Ali u osnovi su razumijeli

that they are not a car company.

da nisu automobilska kompanija.

They understand that they are an information company.

Shvaćaju da su informacijska kompanija.

Because when we buy a car

Jer, kada kupujemo auto

we go to the dealer once, we have an interaction, and we're chow --

odemo kod prodavača jednom, dogovorimo se i gotovi smo --

usually as quickly as possible.

uobičajeno čim je brže moguće.

But when you're sharing a car and you have a car-share service,

Ali kada dijelite automobil i imate servis za dijeljenje automobila

you might use an E.V. to commute,

možete koristiti električno vozilo za odlazak na posao i s posla,

you get a truck because you're doing a home project.

dobijete kamion jer imate radove na kući.

When you pick your aunt up at the airport, you get a sedan.

Kada idete po svoju tetku na aerodrom dobijete sedan.

And you're going to the mountains to ski,

A kada idete u planine na skijanje,

you get different accessories put on the car

dobijete različitu opremu za automobil

for doing that sort of thing.

za obavljanje te vrste stvari.

Meanwhile, these guys are sitting back,

U međuvremenu, ti momci sjede u pozadini

collecting all sorts of data

sakupljajući razne vrste podataka

about our behavior and how we interact with the service.

o našem ponašanju i kako surađujemo s uslugom.

And so it's not only an option for them,

Tako da to za njih nije samo mogućnost,

but I believe it's an imperative

nego, vjerujem, da je imperativ

for Zipcar and other mesh companies

za Zipcar i druga umrežena poduzeća

to actually just wow us,

da nas zapravo zadive,

to be like a concierge service.

da budu poput uslužne djelatnosti.

Because we give them so much information,

Jer mi im dajemo toliko informacija,

and they are entitled to really see

a oni imaju pravo stvarno vidjeti

how it is that we're moving.

kako se mi to krećemo,

They're in really good shape to anticipate

u stvarno su dobroj formi da predvide

what we're going to want next.

što ćemo htjeti sljedeće.

And so what percent of the day

Što mislite koliki postotak dana

do you think the average person uses a car?

prosječna osoba koristi auto?

What percentage of the time?

Koji postotak vremena?

Any guesses?

Što mislite?

Those are really very good.

Ovi su stvarno jako dobri.

I was imagining it was like

Zamišljala sam kako je to oko

20 percent when I first started.

20% kad sam započinjala.

The number across the U.S. and Western Europe

Iznos diljem Amerike i zapadne Europe

is eight percent.

je osam posto.

And so basically even if you think it's 10 percent,

Tako da, u osnovi, čak i ako mislite da je 10%,

90 percent of the time,

90% vremena,

something that costs us a lot of money --

to je nešto što nas košta puno novaca --

personally, and also we organize our cities around it

osobno, a također i organiziramo naše gradove oko toga

and all sorts of things --

i razne druge stvari --

90 percent of the time it's sitting around.

90% vremena to stoji.

So for this reason,

Iz tog razloga

I think one of the other themes with the mesh

mislim kako je jedna od tema u vezi mreže

is essentially that, if we squeeze hard

suštinski ta da, ako snažno iskoristimo

on things that we've thrown away,

stvari koje smo odbacivali,

there's a lot of value in those things.

ima puno vrijednosti u tim stvarima.

What set up with Zipcar -- Zipcar started in 2000.

Koji početak sa Zipcarom -- Zipcar je počeo 2000. godine.

In the last year, 2010,

Prošle godine, 2010.,

two car companies started,

započela su dva automobilska poduzeća,

one that's in the U.K. called WhipCar,

jedno u Velikoj Britaniji zvano WhipCar

and the other one, RelayRides, in the U.S.

i drugo u Americi, RelayRides.

They're both peer-to-peer car-sharing services,

Oba imaju "svatko sa svakim" model usluge za dijeljenje automobila,

because the two things that really work for car-sharing

jer dvije stvari koje stvarno funkcioniraju kod dijeljenja automobila

is, one, the car has to be available,

su: prva -- automobil treba biti dostupan

and two, it's within one or two blocks

i druga -- da je unutar jednog ili dva gradska bloka

of where you stand.

u odnosu na mjesto na kojem se nalazite.

Well the car that's one or two blocks from your home or your office

Auto koji je na udaljenosti od jednog ili dva gradska bloka od vaše kuće ili ureda

is probably your neighbor's car,

je vjerojatno automobil vašeg susjeda,

and it's probably also available.

i vjerojatno je također dostupan.

So people have created this business.

Tako su ljudi stvorili taj posao.

Zipcar started a decade earlier,

Zipcar je započeo desetljeće ranije,

in 2000.

2000. godine.

It took them six years

Trebalo im je šest godina

to get 1,000 cars in service.

da dođu do 1.000 automobila.

WhipCar, which started April of last year,

Whipcaru, koji je započeo u travnju prošle godine,

it took them six months

trebalo je šest mjeseci

to get 1,000 cars in the service.

da dođe do 1.000 automobila.

So, really interesting.

Dakle, vrlo zanimljivo.

People are making anywhere between

Ljudi zarađuju negdje između

200 and 700 dollars a month

200 i 700 dolara mjesečno

letting their neighbors use their car when they're not using it.

dopuštajući svojim susjedima da koriste njihov automobil kada ga oni sami ne koriste.

So it's like vacation rentals for cars.

To je poput iznajmljivanja automobila za godišnji odmor.

Since I'm here --

Budući da sam ja ovdje --

and I hope some people in the audience

a nadam se da u publici ima ljudi

are in the car business --

koji posluju s automobilima --

(Laughter)

(Smijeh)

-- I'm thinking that, coming from the technology side of things --

-- mislim da, gledajući tehnološku stranu stvari --

we saw cable-ready TVs

vidjeli smo bežične televizore

and WiFi-ready Notebooks --

i bežična računala --

it would be really great if, any minute now,

bilo bi stvarno izvrsno kad biste, za koji tren,

you guys could start rolling share-ready cars off.

mogli započeti nuditi aute spremne za dijeljenje.

Because it just creates more flexibility.

Jer to stvara veću fleksibilnost.

It allows us as owners to have other options.

Omogućava nama kao vlasnicima da imamo druge mogućnosti.

And I think we're going there anyway.

A čini mi se da ionako idemo u tom smjeru.

The opportunity and the challenge with mesh businesses --

Prilika i izazov s umreženim poslovanjem --

and those are businesses like Zipcar or Netflix

a to su poduzeća poput Zipcara ili Netflixa

that are full mesh businesses,

koja su potpuno umreženog poslovanja,

or other ones where you have a lot of the car companies,

ili ona gdje imate puno automobilskih poduzeća,

car manufacturers,

proizvođača automobila,

who are beginning to offer

koji počinju nuditi

their own car-share services

svoje vlastite usluge dijeljenja automobila

as well as a second flanker brand,

kao i nove vrste marke,

or as really a test, I think --

ili kao test, mislim --

is to make sharing irresistible.

da će to učiniti dijeljenje neodoljivim.

We have experiences in our lives, certainly,

U svojim životima svakako imamo iskustava

when sharing has been irresistible.

u kojima je dijeljenje bilo neodoljivo.

It's just, how do we make that recurrent

Samo, kako da učinimo da se to ponavlja

and scale it?

i kako da to procjenimo?

We know also, because we're connected in social networks,

Također znamo, jer smo povezani preko socijalnih mreža,

that it's easy to create delight

da je lako stvoriti zadovoljstvo

in one little place.

na jednom malom mjestu.

It's contagious because we're all connected to each other.

To je zarazno, jer smo svi međusobno povezani.

So if I have a terrific experience

Pa, ako imam izvrsno iskustvo

and I tweet it, or I tell five people standing next to me, news travels.

i "tweetam" ga, ili ga prepričam petero ljudi koji stoje kraj mene, vijest putuje.

The opposite, as we know, is also true,

Kao što znamo, istinito je i suprotno,

often more true.

često i istinitije.

So here we have LudoTruck, which is in L.A.,

Ovdje imamo LudoTruck u Los Angelesu,

doing the things that gourmet food trucks do,

koji čini stvari koje čini dostava gurmanske hrane,

and they've gathered quite a following.

i sakupili su poprilično sljedbenika.

In general, and maybe, again, it's because I'm a tech entrepreneur,

Općenito, možda zato što sam tehnološki poduzetnik,

I look at things as platforms.

gledam stvari kao na platforme.

Platforms are invitations.

Platforme su pozivnice.

So creating Craigslist

Stvaranje Craigliste

or iTunes and the iPhone developer network,

ili iTunes i iPhone mreže poduzetnika,

there are all these networks -- Facebook as well.

tu su sve te mreže -- isto tako i Facebook.

These platforms invite all sorts of developers

Te platforme pozivaju razne poduzetnike

and all sorts of people

i razne ljude

to come with their ideas and their opportunity

da izađu sa svojim idejama i prilikama

to create and target an application

da stvore aplikaciju i usmjere ju

for a particular audience.

prema određenoj publici.

And honestly, it's full of surprises.

I iskreno, to je puno izneneđenja.

Because I don't think any of us in this room

Jer ne mislim kako je itko od nas u ovoj prostoriji

could have predicted the sorts of applications

mogao predvidjeti vrste aplikacija

that have happened at Facebook, around Facebook,

koje su se dogodile na Facebook-u, oko Facebook-a,

for example, two years ago,

na primjer, prije dvije godine,

when Mark announced

kad je Mark najavio

that they were going to go with a platform.

da kreću s platformom.

So in this way, I think that cities are platforms,

U tom smislu mislim da su gradovi platforme,

and certainly Detroit is a platform.

a Detroit je svakako platforma.

The invitation of bringing

Pozivnica za dovođenje

makers and artists and entrepreneurs --

stvaratelja i umjetnika i poduzetnika,

it really helps stimulate this fiery creativity

stvarno pomaže poticanju te strastvene kreativnosti

and helps a city to thrive.

i pomaže gradu da napreduje.

It's inviting participation,

To je poziv na sudjelovanje.

and cities have, historically,

A gradovi su kroz povijest

invited all sorts of participation.

pozivali na razne vrste sudjelovanja.

Now we're saying that there's other options as well.

Naravno, postoje i druge mogućnosti.

So, for example, city departments

Na primjer, gradske vlasti

can open up transit data.

mogu otvoriti podatke o prijevozu.

Google has made available transit data API.

Google je omogućio aplikaciju za podatke o prijevozu.

And so there's about seven or eight cities already in the U.S.

Tako da već postoji sedam ili osam gradova u Americi

that have provided the transit data,

koji su osigurali podatke o prijevozu,

and different developers are building applications.

a različiti programeri stvaraju aplikacije.

So I was having a coffee in Portland,

Tako sam pila kavu u Portlandu,

and half-of-a-latte in

kavu s mlijekom,

and the little board in the cafe

a mala ploča u kafiću

all of a sudden starts showing me

odjednom mi je pokazivala

that the next bus is coming in three minutes

da sljedeći autobus stiže za tri minute,

and the train is coming in 16 minutes.

a da vlak stiže za 16 minuta.

And so it's reliable, real data

I to je pouzdano, stvarni podaci

that's right in my face, where I am,

meni pred nosom, tamo gdje se nalazim

so I can finish the latte.

i mogu završiti s kavom.

There's this fabulous opportunity we have across the U.S. now:

Sada postoji ta ogromna prilika koju imamo diljem Amerike:

about 21 percent

oko 21%

of vacant commercial and industrial space.

praznog trgovačkog i industrijskog prostora.

That space is not vital.

Ti prostori nisu živi.

The areas around it lack vitality

Područjima oko njih nedostaje vitalnosti,

and vibrancy and engagement.

živosti i angažmana.

There's this thing -- how many people here

Radi se o ovome -- koliko je ljudi ovdje

have heard of pop-up stores or pop-up shops?

čulo za "pop-up" trgovine (trgovine koje se nakratko pojave)?

Oh, great. So I'm a big fan of this.

O, izvrsno. Ja sam njihov veliki ljubitelj.

And this is a very mesh-y thing.

A to je vrlo umrežena stvar.

Essentially, there are all sorts

Suštinski, postoje razne vrste

of restaurants in Oakland, near where I live.

restorana u Oaklandu, u blizini mjesta gdje ja stanujem.

There's a pop-up general store every three weeks,

Svaka tri tjedna pojavi se "pop-up" trgovina mješovitom robom

and they do a fantastic job

i naprave odličan posao

of making a very social event

stvaranjem vrlo društvenog događaja

happening for foodies.

za osobe koje vole kuhati.

Super fun, and it happens in a very transitional neighborhood.

Izvrsna zabava, a događa se u vrlo tranzicijskom susjedstvu.

Subsequent to that,

Poslije toga,

after it's been going for about a year now,

nakon što se to događalo oko godinu dana,

they actually started to lease and create and extend.

zapravo su se započeli iznajmljivati, stvarati i širiti se.

An area that was edgy-artsy

Područje koje je bilo avandgardno

is now starting to become much cooler

sada počinje biti puno ležernije

and engage a lot more people.

i uključuje puno više ljudi.

So this is an example.

Ovo je primjer.

The Crafty Fox is this woman who's into crafts,

Crafty Fox je ta žena koja se bavi zanatima

and she does these pop-up crafts fairs around London.

i organizira te "pop-up" zanatske sajmove po Londonu.

But these sorts of things are happening

No, takve stvari se događaju

in many different environments.

u mnogim različitim okruženjima.

From my perspective, one of the things pop-up stores do

Iz moje perspektive, jedna od stvari koju "pop-up" trgovine čine

is create perishability and urgency.

je da stvaraju kratkotrajnost i hitnost.

It creates two of the favorite words of any businessperson:

stvaraju najdražu riječ svakog poslovnog čovjeka:

sold out.

rasprodano.

And the opportunity to really focus trust and attention

Prilika da se stvarno usredotočimo na povjerenje i pažnju

is a wonderful thing.

je prekrasna stvar.

So a lot of what we see in the mesh,

Puno toga što vidimo u mreži,

and a lot of what we have in the platform that we built

puno toga što imamo na platformi koju smo sagradili

allows us to define, refine and scale.

omogućuje nam da utvrđujemo, usavršavamo i procjenjujemo.

It allows us to test things as an entrepreneur,

Omogućuje nam da testiramo stvari kao poduzetnici,

to go to market,

da idemo na tržište,

to be in conversation with people,

da razgovaramo s ljudima,

listen, refine something and go back.

slušamo, nešto preradimo i vratimo se.

It's very cost-effective,

To je vrlo jeftino

and it's very mesh-y.

i vrlo umreženo.

The infrastructure enables that.

Infrastruktura to omogućuje.

In closing, and as we're moving towards the end,

Kako se približavamo kraju

I just also want to encourage --

želim vas još samo ohrabriti --

and I'm willing to share my failures as well,

a spremna sam podijeliti i svoje neuspjehe,

though not from the stage.

iako ne s pozornice.

(Laughter)

(Smijeh)

I would just like to say that one of the big things,

Htjela bih reći da je jedna od velikih stvari,

when we look at waste

kada pogledamo višak

and when we look at ways that we can really be generous

i kada pogledamo načine na koje stvarno možemo biti darežljivi

and contribute to each other,

i doprinijeti jedni drugima,

but also move to create a better economic situation

ali također stvarati bolju ekonomsku situaciju

and a better environmental situation,

i bolju ekološku situaciju,

is by sharing failures.

je ta da dijelimo neuspjehe.

And one quick example

Jedan primjer na brzinu,

is Velib, in 2007,

Velib je 2007. godine

came forward in Paris

istupio u Parizu

with a very bold proposition,

s vrlo hrabrim prijedlogom,

a very big bike-sharing service.

ogromnom uslugom dijeljenja bicikala.

They made a lot of mistakes.

Napravili su puno grešaka.

They had some number of big successes.

Imali su nekoliko velikih uspjeha.

But they were very transparent, or they had to be,

Ali bili su vrlo transparentni, ili su morali biti,

in the way that they exposed

u načinu na koji su izložili

what worked and didn't work.

što je funkcioniralo, a što nije.

And so B.C. in Barcelona

Tako B.C. u Barceloni

and B-cycle

i B-cycle

and Boris Bikes in London --

i Boris Bikes u Londonu --

no one has had to repeat

nitko nije trebao ponoviti

the version 1.0 screw-ups

pogreške verzije 1.0.

and expensive learning exercises

i skupe početničke lekcije

that happened in Paris.

koje su se dogodile u Parizu.

So the opportunity when we're connected

Kada smo povezani imamo priliku

is also to share failures and successes.

dijeliti i neuspjehe i uspjehe.

We're at the very beginning of something

Na samom smo početku nečega

that, what we're seeing

što, kako mi to vidimo

and the way that mesh companies are coming forward,

i čemu se približavaju ta umrežena poduzeća,

is inviting, it's engaging, but it's very early.

poziva, angažira, ali je vrlo rano.

I have a website -- it's a directory --

Imam web stranicu, to je adresar,

and it started with about 1,200 companies,

započeo je s oko 1.200 poduzeća,

and in the last two-and-a-half months

a u zadnja dva i pol mjeseca

it's up to about 3,300 companies.

popeo se na oko 3.300 poduzeća.

And it grows on a very regular daily basis.

I svakodnevno raste.

But it's very much at the beginning.

Ali je još uvijek prilično na početku.

So I just want to welcome all of you onto the ride.

Samo vam svima želim zaželiti dobrodošlicu.

And thank you very much.

I puno vam hvala.

(Applause)

(Pljesak)