Kevin Kelly: The next 5,000 days of the web

211,099 views ・ 2008-07-29

TED


Mesedez, egin klik bikoitza beheko ingelesezko azpitituluetan bideoa erreproduzitzeko.

Translator: Jose Luis Ulazia Reviewer: Jon Goikolea
00:16
The Internet, the Web as we know it,
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Interneta, web-a guk ezagutzen dugun bezela,
00:18
the kind of Web -- the things we're all talking about --
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web mota -- hizketan ari garen gauzak --
00:21
is already less than 5,000 days old.
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5,000 egun baino gutxiago ditu.
00:25
So all of the things that we've seen come about,
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Beraz guk ikusi ditugun gertaera guztiak,
00:29
starting, say, with satellite images of the whole Earth,
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hasteko, adibidez, satelite bidez lurraren irudiak,
00:32
which we couldn't even imagine happening before,
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ordura arte gerta zitekeenik imaginatzen ez genuena --
00:35
all these things rolling into our lives,
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gauza guzi hauek gure bizitzetan,
00:39
just this abundance of things that are right before us,
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gure aurrean ditugun gauzen oparotasun hau,
00:44
sitting in front of our laptop, or our desktop.
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gure portatilaren edo ordenagailuaren aurrean eserita.
00:46
This kind of cornucopia of stuff
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Era honetako gauzen ugalmena
00:48
just coming and never ending is amazing, and we're not amazed.
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datorrena eta amaierarik ez duena, harrigarria izanik ere ez gaitu harritzen
00:54
It's really amazing that all this stuff is here.
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Benetan harrigarria da guzi hau hemen izatea
00:58
(Laughter)
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(Parreak)
00:59
It's in 5,000 days, all this stuff has come.
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5,000 egunetan, hau guzia etorri zaigu
01:03
And I know that 10 years ago,
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Eta badakit duela 10 urte,
01:06
if I had told you that this was all coming,
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esan izango banizue guzti hau zetorrela,
01:08
you would have said that that's impossible.
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hori ezinezkoa zela esango zenidatela.
01:11
There's simply no economic model that that would be possible.
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Soilik ez dagoelako eredu ekonomikorik hau posible egingo duenik.
01:16
And if I told you it was all coming for free,
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Eta esango banizueke dohainik izango zela,
01:18
you would say, this is simply -- you're dreaming.
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esango zenuten, zera -- zu ametsetan ari zara.
01:20
You're a Californian utopian. You're a wild-eyed optimist.
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Zu Californiar utopiko bat zara. Gehiegizko optimista bat.
01:24
And yet it's here.
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Eta hala ere hemen da.
01:26
The other thing that we know about it was that 10 years ago,
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Dakigun beste gauza zera da, orain dela hamar urte,
01:30
as I looked at what even Wired was talking about,
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Wired bera ere hortaz hizketan ari zela ikusi nuenean,
01:33
we thought it was going to be TV, but better.
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uste genuen telebista baino hobea izango zela.
01:36
That was the model. That was what everybody was suggesting
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Hura zen eredua; hura zen denek ziotenaren arabera
01:40
was going to be coming.
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zetorkiguna.
01:42
And it turns out that that's not what it was.
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Eta gertatu dena ez da uste genuena.
01:45
First of all, it was impossible, and it's not what it was.
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Lehenik eta behin, ezinezkoa zenez, ez da izan uste zen bezela.
01:48
And so one of the things that I think we're learning --
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Eta beraz nire ustez ikasten ari garen gauzetako bat --
01:49
if you think about, like, Wikipedia,
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hortaz pentsatzen baduzue, Wikipedia bezela,
01:51
it's something that was simply impossible.
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soilik ezinezkoa zen gauza bat da.
01:53
It's impossible in theory, but possible in practice.
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Teorian ezinezkoa, baina praktikoki posiblea.
01:57
And if you take all these things that are impossible,
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Eta ezinezkoak diren gauza guzi hauek hartzen badira,
01:58
I think one of the things that we're learning from this era,
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garai hontaz ikasten ari garen gauzetako bat, nere iritziz,
02:02
from this last decade, is that we have to get good at believing in the impossible,
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azken hamarkadan, zera da, ezinezkoan sinisten ikasi behar dugula.
02:06
because we're unprepared for it.
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ez bait gaude horretarako prestatuta.
02:09
So, I'm curious about what's going to happen in the next 5,000 days.
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Orduan kuriositatea dut datozen 5,000 egunetan gerta dakigukenaz.
02:12
But if that's happened in the last 5,000 days,
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Baina horrela gertatu bazen azken 5,000 egunetan,
02:14
what's going to happen in the next 5,000 days?
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zer gertatuko zaigu datozen 5,000 egunetan ?
02:17
So, I have a kind of a simple story,
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Beraz, ba dut nik hontaz historiotxo bat,
02:20
and it suggests that what we want to think about is this thing that we're making,
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eta planteatzen duena zera da, pentsa dezagun egiten ari garenaz
02:23
this thing that has happened in 5,000 days --
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azken 5,000 egunetan gertatu denaz.
02:25
that's all these computers, all these handhelds,
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Ordenagailu guzti horiek, gailu txiki horiek,
02:28
all these cell phones, all these laptops, all these servers --
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mugikor guzi horiek, portatil horiek, zerbitzari guziak --
02:32
basically what we're getting out of all these connections
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azken batean konexio guzti horiekin
02:36
is we're getting one machine.
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makina bakar bat lortzen ari gara.
02:38
If there is only one machine, and our little handhelds and devices
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Eta makina bakar bat izanik, gure gailu txikiak
02:42
are actually just little windows into those machines,
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makina horren baitan lehiatilak besterik ez dira,
02:44
but that we're basically constructing a single, global machine.
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baino oinarrian eraikitzen ari garena makina bat da, makina globala.
02:50
And so I began to think about that.
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Eta beraz hortaz pentsatzen hasi nintzen.
02:52
And it turned out that this machine happens to be
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Eta konturatu nintzen makina honek
02:55
the most reliable machine that we've ever made.
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orain harte eraiki dugun makinarik fidagarriena dirudiela.
02:58
It has not crashed; it's running uninterrupted.
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Ez du matxurarik , gelditu gabe funtzionatzen du.
03:00
And there's almost no other machine that we've ever made
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Eta ez dago guk eraikitako beste makinarik
03:03
that runs the number of hours, the number of days.
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hainbeste orduz dabilenik, hainbeste egunez ari denik.
03:07
5,000 days without interruption -- that's just unbelievable.
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5,000 egun etenik gabe -- sinestu ezina.
03:10
And of course, the Internet is longer than just 5,000 days;
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Eta noski, Internetak 5,000 egun baino gehiago baditu ere --
03:12
the Web is only 5,000 days.
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web-ak 5,000 egun besterik ez ditu
03:14
So, I was trying to basically make measurements.
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Eta horri buruz neurketak egiten saitu nintzen.
03:20
What are the dimensions of this machine?
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Zein da makina honen tamaina ?
03:23
And I started off by calculating how many billions of clicks there are
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Eta hasi nintzen kalkulatzen zenbat billoi klik egiten diren
03:27
all around the globe on all the computers.
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munduan zear ordenagailu guzietan.
03:30
And there is a 100 billion clicks per day.
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Eta erantzuna da 100 billoi klik egiten direla egunero.
03:32
And there's 55 trillion links between all the Web pages of the world.
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Eta 55 trilloi esteka daudela munduko web orri guzien artean
03:38
And so I began thinking more about other kinds of dimensions,
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Eta orduan beste dimentsio mota batzuetaz pentsatzen hasi nintzen,
03:41
and I made a quick list. Was it Chris Jordan, the photographer,
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eta zerrenda azkar bat egin nuen -- eta Chris Jordan ote zen, argazkilaria,
03:46
talking about numbers being so large that they're meaningless?
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zentzua galtzerainoko tamaina duten zenbakietaz hitzegiten zuena ?
03:50
Well, here's a list of them. They're hard to tell,
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Ongi, hona horrelako zerrenda bat. Zailak dira esaten,
03:52
but there's one billion PC chips on the Internet,
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baina billoi bat PC chip daude Interneten,
03:56
if you count all the chips in all the computers on the Internet.
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Interneten dauden ordenagailu guziak kontatzen baditugu.
03:58
There's two million emails per second.
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Bi milloi email bidaltzen dira segunduko.
04:00
So it's a very big number.
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Zenbaki oso handia beraz.
04:02
It's just a huge machine,
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Makina erraldoia da,
04:04
and it uses five percent of the global electricity on the planet.
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eta mundu osoko elektrizitatearen ehuneko 5a behar du.
04:08
So here's the specifications,
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Hauek dira ba espezifikazioak,
04:09
just as if you were to make up a spec sheet for it:
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espezifikazio orri bat betetzen ari bazina bezela:
04:11
170 quadrillion transistors, 55 trillion links,
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170 quadrilloi transistore, 55 trilloi link,
04:15
emails running at two megahertz itself,
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bi megahertzeko habiaduran dijoazen emailak,
04:17
31 kilohertz text messaging,
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31 kilohertz textu motako mezuak,
04:20
246 exabyte storage. That's a big disk.
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246 hexabyte datu gordeta. Disko handia alegia.
04:24
That's a lot of storage, memory. Nine exabyte RAM.
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Asko gorde daiteke, memoria -- bederatzi hexabyte RAM.
04:27
And the total traffic on this
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Eta honen gainean dabilen trafikoa
04:31
is running at seven terabytes per second.
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zazpi terabyte segunduko habiaduran doa.
04:34
Brewster was saying the Library of Congress is about twenty terabytes.
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Brewsterren esanetan Congresuko liburutegiak hogei terabyte omen ditu.
04:37
So every second, half of the Library of Congress
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Beraz segunduro, Kongresuko Liburutegiaren erdia
04:40
is swooshing around in this machine. It's a big machine.
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pasatzen da makina honetatik. Makina galanta..
04:44
So I did something else. I figured out 100 billion clicks per day,
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Orduan beste zerbait egin nuen. Ohartu nintzen 100 billoi klik egunean,
04:48
55 trillion links is almost the same
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55 trilloi link, antzerako zerbait direla
04:51
as the number of synapses in your brain.
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gure garunean ditugun sinapsiekin alderatuta
04:53
A quadrillion transistors is almost the same
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Kuatrilloi bat transistore dira
04:55
as the number of neurons in your brain.
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gure garunean ditugun neurona kopurua.
04:57
So to a first approximation, we have these things --
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Orduan hasierako hurbilketa batean, honako hau dugu --
05:00
twenty petahertz synapse firings.
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hogei petahertz sinapsi tiro.
05:02
Of course, the memory is really huge.
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Noski memoria ikaragarria dela.
05:04
But to a first approximation, the size of this machine is the size --
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Baino hurbilketa batean, makina honen tamaina --
05:10
and its complexity, kind of -- to your brain.
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eta bera konplexutasuna, gure garunaren parekoak dira
05:15
Because in fact, that's how your brain works -- in kind of the same way that the Web works.
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Horrela funtzionatzen du gure burmuinak -- nolabait web-aren antzera.
05:19
However, your brain isn't doubling every two years.
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Ordea, gure garuna ez da bikoizten bi urtero.
05:23
So if we say this machine right now that we've made
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Beraz esaten badugu guk egin dugun makina hau
05:28
is about one HB, one human brain,
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giza garunaren baten antzekoa dela,
05:31
if we look at the rate that this is increasing,
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eta zein abiaduran hazten ari den begiratzen badugu,
05:34
30 years from now, there'll be six billion HBs.
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30 urte barru, sei billoi giza garunen parekoa izango da.
05:39
So by the year 2040, the total processing of this machine
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Horrela 2040 urterako, makina honen prozamendu gaitasuna
05:43
will exceed a total processing power of humanity,
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gizadi guztiaren prozamendu ahalmen totala gaindituko luke,
05:46
in raw bits and stuff. And this is, I think, where
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datuei eta antzekoei dagokionean . Eta hau da, nere ustez,
05:49
Ray Kurzweil and others get this little chart saying that we're going to cross.
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Ray Kurzweil-ek eta besteek iruditan ziotena gainditzera gindoazela
05:54
So, what about that? Well, here's a couple of things.
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Beraz horri buruz zer ? Ba, hona pare bat gauza.
06:00
I have three kind of general things
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Nik hiru motatako gauza orokorrak ditut
06:03
I would like to say, three consequences of this.
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Esan nahi dudana da; hiru ondorio hontaz.
06:07
First, that basically what this machine is doing is embodying.
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Lehenengoa, funtsean makina hau egiten ari dena, gorputza hartzea dela --
06:12
We're giving it a body. And that's what we're going to do
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gorputz bat ematen ari gatzaio. Hori da guk egingo duguna
06:14
in the next 5,000 days -- we're going to give this machine a body.
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datozen 5,000 egunetan -- makina honi gorputz bat ematera goaz.
06:17
And the second thing is, we're going to restructure its architecture.
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Eta bigarrengo gauza, bere arkitektura-ren egitura berrantolatzera goaz.
06:20
And thirdly, we're going to become completely codependent upon it.
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Eta hirugarrena, zeharo bere ko-dependienteak bihurtzera goaz.
06:24
So let me go through those three things.
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Goazen hiru gauza hauetaz hitzegitera.
06:26
First of all, we have all these things in our hands.
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Hasteko, gauza guzti hauek gure eskuetan ditugu.
06:29
We think they're all separate devices,
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Gure ustea da gailu guzti horiek bananduta daudela,
06:31
but in fact, every screen in the world
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baina gauza da, munduko pantaila bakoitza
06:34
is looking into the one machine.
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makina horri begira ari dela.
06:37
These are all basically portals into that one machine.
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Hauek funtsean makina horretako portalak dira.
06:40
The second thing is that -- some people call this the cloud,
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Bigarren gauza da -- batzuek honi "lainoa" deitzen diote,
06:44
and you're kind of touching the cloud with this.
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eta honekin nolabait lainoa ikutzen ari gara.
06:46
And so in some ways, all you really need is a cloudbook.
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Eta nolabait, behar dugun gauza bakarra laino-liburu ('clodbook') bat da.
06:50
And the cloudbook doesn't have any storage.
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Eta laino-liburuak ez du ezer gordetzen.
06:53
It's wireless. It's always connected.
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Kablerik ez du eta beti dago konektatua.
06:56
There's many things about it. It becomes very simple,
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Hortaz gauza asko dago. Oso sinplea da,
06:58
and basically what you're doing is you're just touching the machine,
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eta oinarrian egiten ari garena makina bera ikutzea da,
07:00
you're touching the cloud and you're going to compute that way.
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lainoa ikutzen ari gara eta horrela konputatuko da.
07:03
So the machine is computing.
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Horrela makina konputatzen ari da.
07:05
And in some ways, it's sort of back
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Nolabait esateko, garai bateko
07:06
to the kind of old idea of centralized computing.
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konputazio zentralizatuaren ideiaren antzera.
07:09
But everything, all the cameras, and the microphones,
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Gauza guztiak, kamera guztiak, mikrofonoak,
07:13
and the sensors in cars
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kotxeetako sentsoreak
07:17
and everything is connected to this machine.
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eta gauza guztiak makinara konektatuta daude.
07:19
And everything will go through the Web.
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Eta gauza guztiak web-ean zehar joango dira.
07:21
And we're seeing that already with, say, phones.
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Eta dagoeneko hori ikusten ari gara, adibidez, telefonoetan.
07:23
Right now, phones don't go through the Web,
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Oraingoz telefonoak ez doaz webetik zehar,
07:25
but they are beginning to, and they will.
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baina horretan hasiak dira, eta hala izango da.
07:28
And if you imagine what, say, just as an example, what Google Labs has
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Eta adibidez pentsatu, esate baterako, Google Labs-ek duena
07:32
in terms of experiments with Google Docs, Google Spreadsheets, blah, blah, blah --
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esperimentu gisa Google docs-arekin, Google spreadsheets, blah, blah, blah --
07:36
all these things are going to become Web based.
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gauza guzti hauek web-ean oinarrituak izango dira.
07:39
They're going through the machine.
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Makinatik zehar dabiltza.
07:41
And I am suggesting that every bit will be owned by the Web.
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Eta nik diodana da bit bakoitza web-ak bereganatuko duela.
07:46
Right now, it's not. If you do spreadsheets and things at work,
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Oraintxe bertan ez da -- lanean egiten dituzuen kalkulu orriak,
07:49
a Word document, they aren't on the Web,
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Word dokumentuak, ez daude web-ean,
07:52
but they are going to be. They're going to be part of this machine.
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baina izango dira. Makinaren baitan izango dira.
07:54
They're going to speak the Web language.
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Eta web lenguaia hitz egingo dute.
07:56
They're going to talk to the machine.
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Makinari hitz egingo diote.
07:58
The Web, in some sense, is kind of like a black hole
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Web-a zentzu batean, zulo beltz moduko bat litzateke,
08:01
that's sucking up everything into it.
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gauza guztiak xurgatzen dituena.
08:04
And so every thing will be part of the Web.
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Eta beraz dena izango da web-aren baitan.
08:08
So every item, every artifact that we make, will have embedded in it
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Elementu bakoitzak, sortzen dugun gailu bakoitzak, bere barnean
08:13
some little sliver of Web-ness and connection,
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webarekin konexio modu bat izango du,
08:16
and it will be part of this machine,
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eta makina honen barruan izango da,
08:18
so that our environment -- kind of in that ubiquitous computing sense --
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horrela gure ingurunea -- nonahi dela - konputazio zentzuan --
08:21
our environment becomes the Web. Everything is connected.
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gure ingurunea web-a bihurtzen da. Dena konektatua dago.
08:26
Now, with RFIDs and other things -- whatever technology it is,
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Orain, RFID-ekin eta horrelakoekin -- edozer teknologia izanik ere,
08:29
it doesn't really matter. The point is that everything
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ez zaio benetan axola, zeren gauza guztiak
08:32
will have embedded in it some sensor connecting it to the machine,
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izango dute txertatua bere baitan makinarekiko nolabaiteko konexioa,
08:35
and so we have, basically, an Internet of things.
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eta horrela lortzen da, funtsean, "gauzen interneta".
08:38
So you begin to think of a shoe as a chip with heels,
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Horrela, pentsatu oinetakoak zoladun txipak bezela,
08:42
and a car as a chip with wheels,
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eta kotxeak gurpildun txipak bezela.
08:45
because basically most of the cost of manufacturing cars
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Zeren oinarrian autoen fabrikazioaren kosterik handiena
08:48
is the embedded intelligence and electronics in it, and not the materials.
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ezartzen zaien inteligentzia eta elektronikan datza, eta ez materialean.
08:54
A lot of people think about the new economy
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Jende asko ari da ekonomia berriaz pentsatzen
08:56
as something that was going to be a disembodied,
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gorputzik izango ez duen zerbait bezela
08:58
alternative, virtual existence,
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birtual alternatiboa,
09:01
and that we would have the old economy of atoms.
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eta ondorioz atomoen ekonomia zaharkitua izango genuke.
09:04
But in fact, what the new economy really is
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Baina gauza da ekonomia berria
09:07
is the marriage of those two, where we embed the information,
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bi hauen ezkontza dela, non informazioa txertatzen dugun,
09:11
and the digital nature of things into the material world.
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gauzen izaera digitala mundu materialean.
09:13
That's what we're looking forward to. That is where we're going --
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Hori da gure aurrean dugun norabidea. Hara goaz --
09:17
this union, this convergence of the atomic and the digital.
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bateratze horretara, atomiko eta digitalaren uztarketara.
09:24
And so one of the consequences of that, I believe,
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Eta honen ondorioetako bat, nik uste dut,
09:26
is that where we have this sort of spectrum of media right now --
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momentu honetan dugun media espektroa da --
09:30
TV, film, video -- that basically becomes one media platform.
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TV, film, bideo -- azkenean dena euskarri bakarrean bilakatzen da.
09:33
And while there's many differences in some senses,
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Eta nahiz eta ezberdintasun ugari izan zentzu batean,
09:35
they will share more and more in common with each other.
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gero eta gehiago konpartituko dute elkarren artean.
09:38
So that the laws of media, such as the fact that copies have no value,
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Horrela media-ri dagozkion legeak: kopiatzeak ez duela baliorik.
09:43
the value's in the uncopiable things,
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Balioa kopiatu ezin diren gauzetan datza.
09:45
the immediacy, the authentication, the personalization.
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Momentukoa, autentikotasuna, pertsonalizazioa --
09:50
The media wants to be liquid.
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mediak likido izan nahi du;
09:53
The reason why things are free is so that you can manipulate them,
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gauzak doainik izatearen arrazoia hauek manipulatu ahal izatea da,
09:56
not so that they are "free" as in "beer," but "free" as in "freedom."
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ez doan izatearen zentzuan, baizik eta askatasunaren zentzuan.
10:00
And the network effects rule,
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Eta sarearen efektuak agintzen du --
10:02
meaning that the more you have, the more you get.
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esanaz gehiago baduzu, gehiago jasoko duzu.
10:04
The first fax machine -- the person who bought the first fax machine
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Lehenengo fax makina erosi zuen pertsona
10:07
was an idiot, because there was nobody to fax to.
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zoro bat zen, zeren ez bait zegoen faxa bidaltzeko inor.
10:12
But here she became an evangelist, recruiting others
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Hala ere ebangelari gisa bilakatu zen, besteak bilduz
10:16
to get the fax machines because it made their purchase more valuable.
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fax makinak eskuratzera ze horrek egiten bait zuen erosketa baliogarriagoa.
10:19
Those are the effects that we're going to see.
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Horiek dira guk ikusiko ditugunaren efektuak.
10:21
Attention is the currency.
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Adi egon behar da.
10:23
So those laws are going to kind of spread throughout all media.
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Horrela lege hauek media guztietan nolabait zabaltzen doaz.
10:28
And the other thing about this embodiment
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Eta gorputz hartze honen beste gauza
10:30
is that there's kind of what I call the McLuhan reversal.
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badela nolabait nik deitzen diodan McLuhan-en rebertsoa
10:33
McLuhan was saying, "Machines are the extensions of the human senses."
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McLuhan-ek zion, "Makinak giza zentzumenen luzapenak dira."
10:35
And I'm saying, "Humans are now going to be
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Eta nik diodana, "Gizakiak izango dira
10:37
the extended senses of the machine," in a certain sense.
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makinaren zentzuen luzapenak," zentzu konkretu batean.
10:40
So we have a trillion eyes, and ears, and touches,
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Beraz trilloi bat begi dauzkagu, eta belarri, eta ukimen,
10:44
through all our digital photographs and cameras.
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gure kamera eta argazki digitalen bitartez..
10:47
And we see that in things like Flickr,
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Eta ikusten dugu Flickr bezelakoetan,
10:52
or Photosynth, this program from Microsoft
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edo Photosynth, Microsoft-en programa hau
10:55
that will allow you to assemble a view of a touristy place
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leku turistiko baten ikuspegi batu bat lortzeko
10:59
from the thousands of tourist snapshots of it.
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turistek ateratako dizkioten milaka argazkietatik.
11:03
In a certain sense, the machine is seeing through the pixels of individual cameras.
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Zentzu batean, makina bera kamara bakoitzaren pixeletatik zehar begira ari da.
11:09
Now, the second thing that I want to talk about was this idea of restructuring,
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Orain, esan nahiko nukeen bigarren gauza berregituratze ideiarena litzateke --
11:13
that what the Web is doing is restructuring.
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alegia, weba egiten ari dena berregituratzea da.
11:15
And I have to warn you, that what we'll talk about is --
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Eta ohartu behar zaituztet, hitzegitera goazen hori da --
11:17
I'm going to give my explanation of a term you're hearing, which is a "semantic Web."
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Nire ikuspegia emango dizuet entzuten ari zareten hitz batetaz, "web semantikoa" alegia
11:21
So first of all, the first stage that we've seen
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Beraz lehenik eta behin, ikusi dugun internetaren lehenengo urratsa
11:24
of the Internet was that it was going to link computers.
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ordenagailuak estekaz lotzen zituenarena zen.
11:27
And that's what we called the Net; that was the Internet of nets.
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Eta horri deitu genion sarea -- sareen Interneta.
11:30
And we saw that, where you have all the computers of the world.
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Eta ikusi genuen munduko ordenagailu guztiak izanez gero --
11:33
And if you remember, it was a kind of green screen with cursors,
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eta gogoratzen baduzue, pantaila berde moduko bat zen kursoreekin,
11:37
and there was really not much to do, and if you wanted to connect it,
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eta ez zegoen zeregin handirik, eta bertara konektatu nahi izanez gero,
11:39
you connected it from one computer to another computer.
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ordenagailu batetik bestera konektatu behar zenuen.
11:42
And what you had to do was -- if you wanted to participate in this,
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Eta egin behar zena, bertan parte hartu nahi izanez gero,
11:44
you had to share packets of information.
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informazio paketeak trukatzea zen.
11:48
So you were forwarding on. You didn't have control.
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Horrela transmititzen ariko zinateke. Kontrolik ez zenuten.
11:50
It wasn't like a telephone system where you had control of a line:
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Ez zen telefono sistema bat bezela non zuk linearen kontrola duzun --
11:52
you had to share packets.
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paketeak trukatu behar zenituen.
11:54
The second stage that we're in now is the idea of linking pages.
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Orain gauden bigarren urratsean, ideia, orriak elkar lotzea da.
11:59
So in the old one, if I wanted to go on to an airline Web page,
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Lehen, hegazkin enpresa baten web gunera joateko,
12:02
I went from my computer, to an FTP site, to another airline computer.
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nire ordenagailutik, FTP gune batera joaten nintzen, ondoren, beste hegazkin enpresa bateko ordenagailura joateko.
12:06
Now we have pages -- the unit has been resolved into pages,
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Orain orriak dauzkagu -- unitatea orrietan neurtzen da,
12:11
so one page links to another page.
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eta orri bat beste bati lotzen zaio.
12:13
And if I want to go in to book a flight,
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Eta hegaldi bat erosi nahiko banu,
12:16
I go into the airline's flight page, the website of the airline,
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Hegazkin enpresaren orrira joango nintzateke, bere web gunera,
12:21
and I'm linking to that page.
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eta orri horretara joaten naiz.
12:23
And what we're sharing were links, so you had to be kind of open with links.
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Eta partekatzen ari garena linkak dira, orduan esku zabalak izan behar dugu linkak trukatzean.
12:27
You couldn't deny -- if someone wanted to link to you,
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Ez zenuke oztopatu beharko -- norbaitek zu linkatu nahi bazindu,
12:29
you couldn't stop them. You had to participate in this idea
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ez zenituzke oztopatu behar; ideia honetan parte hartu beharko zenuke
12:33
of opening up your pages to be linked by anybody.
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zure orriak irekiaz edonork linkatu ahal izateko.
12:36
So that's what we were doing.
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Hori zen bada egiten ari ginena.
12:38
We're now entering to the third stage, which is what I'm talking about,
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Orain hirugarren etapa baten sartzera goaz, eta horretaz ari natzaizue,
12:42
and that is where we link the data.
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alegia, oraingoan datuak linkatzen ditugu
12:44
So, I don't know what the name of this thing is.
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Nahiz eta ez jakin gauza honek ze izen duen,
12:46
I'm calling it the one machine. But we're linking data.
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Nik "makina bakarra" deitzen diot. Baina datuak linkatzen ditugu.
12:48
So we're going from machine to machine,
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Horrela makinaz makina goaz,
12:50
from page to page, and now data to data.
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orritik orrira, eta orain datutik datura.
12:52
So the difference is, is that rather than linking from page to page,
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Ezberdintasuna da, orri batetik bestera linkatu beharrean,
12:56
we're actually going to link from one idea on a page
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oraingoan orri bateko ideia batetik
13:00
to another idea, rather than to the other page.
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beste ideia batetara goazela, eta ez beste orri batetara.
13:02
So every idea is basically being supported --
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Orduan edozein ideia --
13:05
or every item, or every noun -- is being supported by the entire Web.
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edo edozein item, edo edozein izen -- web osoan oinarritua dago.
13:08
It's being resolved at the level of items, or ideas, or words, if you want.
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Elementu, ideia edo hitzen mailan ebazten da
13:14
So besides physically coming out again into this idea
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Bestalde, fisikoki ez ezik, ideia honetara bueltatuz
13:18
that it's not just virtual, it's actually going out to things.
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ez da bakarrik birtuala, gauzak irtetzen ari dira.
13:22
So something will resolve down to the information
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Orduan, informazio gehiago izango da
13:25
about a particular person, so every person will have a unique ID.
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pertsona konkretu bati buruz, pertsona orok izango du ID bakar bat.
13:29
Every person, every item will have a something
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Denek, gauza bakoitzak, izango du zerbait
13:31
that will be very specific, and will link
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oso bereizgarria, eta lotuko duena
13:33
to a specific representation of that idea or item.
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ideia edo gauza horren irudikapenera.
13:37
So now, in this new one, when I link to it,
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Horrela orain berri honetan, hara lotzen naizenean,
13:40
I would link to my particular flight, my particular seat.
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nere hegaldi berezira lotuko naiz, nire eserlekura.
13:46
And so, giving an example of this thing,
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Horrela -- honen adibide bat emateko --
13:49
I live in Pacifica, rather than -- right now Pacifica
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Ni Pacifica-n bizi naiz -- oraintxe Pacifica
13:51
is just sort of a name on the Web somewhere.
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webean nonbaiten dagoen izen moduko bat da.
13:54
The Web doesn't know that that is actually a town,
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Web-ak ez daki hura gaur egun hiri bat dela,
13:56
and that it's a specific town that I live in,
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eta ni bizi naizen hiri berezi bat dela,
13:58
but that's what we're going to be talking about.
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baina hortaz hitzegiten ariko gara.
14:01
It's going to link directly to --
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Badoa zuzenean lotzera --
14:03
it will know, the Web will be able to read itself
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web-a bere burua irakurtzeko gai izango da
14:06
and know that that actually is a place,
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eta jakiteko gaur egun leku bat dela,
14:08
and that whenever it sees that word, "Pacifica,"
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eta horrek inoiz ikusiko balu "Pacifica,"
14:10
it knows that it actually has a place,
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jakingo luke baduela leku bat,
14:11
latitude, longitude, a certain population.
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latitude, longitude, eta populazio kopuru bat.
14:14
So here are some of the technical terms, all three-letter things,
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Hemen daude beraz termino tekniko batzuk, denak hiru letra dutenak,
14:17
that you'll see a lot more of.
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ikusiko dituzue askoz gehiago.
14:19
All these things are about enabling this idea of linking to the data.
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Gauza guzti hauek datuen loturei buruzko ideia azaleratzen dute.
14:24
So I'll give you one kind of an example.
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Emango dizuet adibide bat.
14:27
There's like a billion social sites on the Web.
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Billoi bat gune sozial daude webean.
14:31
Each time you go into there, you have to tell it again who you are
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Bertara sartzen garen bakoitzean, esan behar zaio nor zaren,
14:34
and all your friends are.
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eta nortzuk diren zure lagunak.
14:35
Why should you be doing that? You should just do that once,
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Zergatik egon behar zara hori egiten? Behin egitea nahikoa litzateke,
14:37
and it should know who all your friends are.
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eta jakin beharko luke zeintzuk diren zure lagunak.
14:40
So that's what you want, is all your friends are identified,
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Hori da nahi duzuna, zure lagunak identifikatuak izatea,
14:42
and you should just carry these relationships around.
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eta datu hauek zurekin doaz
14:44
All this data about you should just be conveyed,
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Datu guzti hauek transmititu behar lirateke,
14:47
and you should do it once and that's all that should happen.
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eta behin egitea nahikoa litzateke eta hori horrela izan behar du.
14:50
And you should have all the networks
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Eta sare guzti hau eduki beharko genuke
14:52
of all the relationships between those pieces of data.
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datu ezberdin guzti horien arteko erlazioei buruz
14:54
That's what we're moving into -- where it sort of knows these things down to that level.
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Horra goaz -- gisa honetako jakintza
14:59
A semantic Web, Web 3.0, giant global graph --
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Web semantikoa bat, Web 3.0, grafika global erraldoi bat --
15:02
we're kind of trying out what we want to call this thing.
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non saiatzen ari gara gauza honi izen bat ezartzen.
15:05
But what's it's doing is sharing data.
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Baina egiten ari dena datuak zabaltzea da.
15:07
So you have to be open to having your data shared, which is a much bigger step
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Irekita egon behar dugu datuak konpartitzera, eta hau pausu askoz handiagoa da
15:12
than just sharing your Web page, or your computer.
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zure web orria zabaltzea baino, edo zure ordenagailua.
15:14
And all these things that are going to be on this
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Eta honen inguruan izango diren gauza guzti hauek
15:18
are not just pages, they are things.
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ez dira orriak bakarrik, gauzak baizik.
15:21
Everything we've described, every artifact or place,
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Deskribatu dugun guztia, gailu edo leku bakoitza,
15:25
will be a specific representation,
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errepresentazio konkretu bat izango da,
15:27
will have a specific character that can be linked to directly.
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zuzenean estekatu daiteken ezaugarri berezia bat izango du
15:32
So we have this database of things.
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Horrela lortzen dugu gauzen datu basea.
15:34
And so there's actually a fourth thing that we have not get to,
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Eta bada laugarren gauza bat lortu ez duguna,
15:38
that we won't see in the next 10 years, or 5,000 days,
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eta datozen 10 urtetan edo 5,000 egunetan ikusiko ez duguna,
15:40
but I think that's where we're going to. And as the Internet of things --
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baina uste dut hortara goazela. Eta gauzen Interneta bezela --
15:45
where I'm linking directly to the particular things of my seat on the plane --
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non zuzenean lotzen natzaio egazkineko nire jarlekuko gauzetara --
15:49
that that physical thing becomes part of the Web.
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gauza fisiko horiek web-aren parte bilakatzen dira.
15:52
And so we are in the middle of this thing
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Eta horrela gauza honen erdian aurkitzen gara
15:54
that's completely linked, down to every object
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objetu guziekin lotutzen gaituen
15:57
in the little sliver of a connection that it has.
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konexio baten bitartez
15:59
So, the last thing I want to talk about is this idea
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Orduan azkenik esan nahi dudana ideia da
16:01
that we're going to be codependent.
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elkar-dependienteak izango garela.
16:04
It's always going to be there, and the closer it is, the better.
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Bera beti izango da hor, eta gertuago izan, eta hobeto.
16:08
If you allow Google to, it will tell you your search history.
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Google-i uzten bazaio, zure bilaketen historiala esango dizu.
16:11
And I found out by looking at it
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Eta horri bergira aurkitu dut
16:13
that I search most at 11 o'clock in the morning.
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neronek goizeko 11-etan billatzen dudala gehien.
16:16
So I am open, and being transparent to that.
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Horrela ni irekia nago, eta horretan transparentea naiz.
16:19
And I think total personalization in this new world will require total transparency.
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Eta mundu berri honetan personalizazioak, transparentzia eskatzen du.
16:25
That is going to be the price.
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Hori da prezioa.
16:27
If you want to have total personalization,
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Erabateko personalizazioa nahi bada,
16:28
you have to be totally transparent.
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erabat transparentea behar duzu izan.
16:30
Google. I can't remember my phone number, I'll just ask Google.
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Google. Ez dut nire telefono zenbakia gogoratzen. Google-i galdetzen diot.
16:33
We're so dependent on this that I have now gotten to the point
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Iritxi naiz puntu bateraino, hontaz hain dependienteak bihurtu garenez
16:35
where I don't even try to remember things --
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ez naizela gauzak gogoratzen saiatu ere egiten --
16:37
I'll just Google it. It's easier to do that.
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Google-en sartuko dut. Errazagoa bait da.
16:39
And we kind of object at first, saying, "Oh, that's awful."
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Eta garen bezalakoak garelako diogu, '" Beldurgarria !!."
16:42
But if we think about the dependency that we have on this other technology,
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Baina pentsatzen badugu beste teknologiengan dugun dependentzian,
16:45
called the alphabet, and writing,
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alfabetoa eta idazketarekiko --
16:47
we're totally dependent on it, and it's transformed culture.
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zeharo dependienteak gara, eta hori kultura bihurtu da.
16:50
We cannot imagine ourselves without the alphabet and writing.
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Ezin dugu imaginatu geure burua alfabeto eta idazkerarik gabe.
16:54
And so in the same way, we're going to not imagine ourselves
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Era berean, ez dugu gure burua imaginatuko
16:57
without this other machine being there.
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makina hau hor ez delarik.
16:59
And what is happening with this is
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Eta honekin gertatzen ari dena da
17:02
some kind of AI, but it's not the AI in conscious AI,
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nolabait kontzientzia gabeko Inteligentzia Artifiziala da
17:04
as being an expert, Larry Page told me
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--hontan jakituna den Larry Page-k esaten zidanez,
17:07
that that's what they're trying to do,
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hori lortu nahian ari direla beraiek,
17:08
and that's what they're trying to do.
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eta hortaz ari direla.
17:10
But when six billion humans are Googling,
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Baina 6 milloi gizaki googleatzen ari diranean,
17:13
who's searching who? It goes both ways.
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nork nor bilatzen ? Bi norabidetan.
17:15
So we are the Web, that's what this thing is.
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Horrela gu gara weba eta hori da gauza.
17:19
We are going to be the machine.
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Makina bera izatera goaz.
17:21
So the next 5,000 days, it's not going to be the Web and only better.
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Horrela datozen 5,000 egunetan -- ez da izango weba edo hobea.
17:26
Just like it wasn't TV and only better.
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Telebista edo hobea izan ez zen bezela.
17:28
The next 5,000 days, it's not just going to be the Web
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Datozen 5,000 egun -- ez da izango web-a,
17:31
but only better -- it's going to be something different.
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edo hobea; zerbait desberdina izango da.
17:33
And I think it's going to be smarter.
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Nere ustez politagoa.
17:37
It'll have an intelligence in there, that's not, again, conscious.
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Inteligentzia izango du, naiz eta konzientziarik ez izan.
17:41
But it'll anticipate what we're doing, in a good sense.
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Bainan egiten ari garena aurrikusiko du, zentzu onean.
17:45
Secondly, it's become much more personalized.
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Bigarrenez, askoz ere pertsonalizatuagoa izango da.
17:48
It will know us, and that's good.
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Ezagutuko gaitu, eta hori ona da.
17:50
And again, the price of that will be transparency.
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Berriro diot, transparentziaren trukean.
17:54
And thirdly, it's going to become more ubiquitous
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Eta hirugarrengoz, leku guztietan egongo da
17:56
in terms of filling your entire environment, and we will be in the middle of it.
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zure ingurunean erabat izango da, eta gu haren erdian izango gara.
18:01
And all these devices will be portals into that.
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Eta gailu guzi hauek sarrerak izango dira bertara.
18:04
So the single idea that I wanted to leave with you
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Orduan nik utzi nahi dizuedan ideia bakara da
18:07
is that we have to begin to think about this as not just "the Web, only better,"
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pentsatzen hasi behar dugula hau ez dela web-a edo "zerbait hobea" izango,
18:13
but a new kind of stage in this development.
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garapenaren urrats mota berri bat baizik.
18:16
It looks more global. If you take this whole thing,
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Globalagoa dirudiena -- esandako guztia kontutan,
18:19
it is a very big machine, very reliable machine,
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Makina erraldoia da, oso makina segurua,
18:22
more reliable than its parts.
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bare osagaiak baino seguruagoa.
18:24
But we can also think about it as kind of a large organism.
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Eta pentsa genezake berataz organismo handi bat balitz bezela.
18:27
So we might respond to it more as if this was a whole system,
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Eta systema global bat izango balitz bezela jokatuko dugu,
18:32
more as if this wasn't a large organism
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organismo handi bat bezela baino.
18:34
that we are going to be interacting with. It's a "One."
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berarekin elkarreragiten duguna . 'Bera' da.
18:38
And I don't know what else to call it, than the One.
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Eta ez dakiz beste nola deitu, 'Bera' ez ezik.
18:41
We'll have a better word for it.
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Izango dugu hitz egokiagorik.
18:42
But there's a unity of some sort that's starting to emerge.
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Baina hasi berria den zerbait da
18:45
And again, I don't want to talk about consciousness,
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Eta berriro diot, ez dudala kontzientziaz hitzegin nahi,
18:48
I want to talk about it just as if it was a little bacteria,
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bera bakteria txiki moduko bat da,
18:50
or a volvox, which is what that organism is.
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edo volvox bat, hala bait da organismo hori.
18:53
So, to do, action, take-away. So, here's what I would say:
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Beraz, badugu zer eginnik. Hara nik nola esango nukeen:
18:59
there's only one machine, and the Web is its OS.
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makina bakarra da, eta web-a da bere Sistema Eragilea.
19:03
All screens look into the One. No bits will live outside the Web.
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Pantaila guziak berari begira. Bit-ik ez da biziko webetik kanpora.
19:07
To share is to gain. Let the One read it.
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Konpartitzea irabaztea da. Utzi 'Bera'-ri irakur dezan.
19:11
It's going to be machine-readable.
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Makinak irakurtzeko modukoa izango da;
19:12
You want to make something that the machine can read.
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makinak irakurri ahal duen zerbait egin nahi duzu.
19:15
And the One is us. We are in the One.
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Eta 'Bera' gu gara -- gu gaude 'Bertan'
19:20
I appreciate your time.
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Eskerrak zuen denboragatik.
19:22
(Applause)
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(Txaloak)
Webgune honi buruz

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