Ze Frank's web playroom

Every presentation needs this slide in it.

(Laughter)

It's beautiful, isn't it?

Do you see?

All the points, all the lines --

it's incredible.

It is the network;

and in my case, the network has been important in media,

because I get to connect to people.

Isn't it amazing?

Through that, I connect to people.

And the way that I've been doing it

has been multifaceted.

For example, I get people to dress up their vacuum cleaners.

(Laughter)

I put together projects like Earth Sandwich,

where I ask people

to try and simultaneously place

two pieces of bread

perfectly opposite each other on the Earth.

And people started laying bread in tribute,

and eventually a team was able to do it

between New Zealand and Spain.

It's pretty incredible -- the video's online.

Connecting to people in projects

like YoungmeNowme for example.

In YoungmeNowme, the audience was asked

to find a childhood photograph of themselves

and restage it as an adult.

(Laughter)

This is the same person --

top photo, James, bottom photo, [Jennifer].

Poignant.

This was a Mother's Day gift.

(Laughter)

Particularly creepy.

(Applause)

(Laughter)

My favorite of these photos, which I couldn't find,

is there's a picture of a 30 year-old woman or so

with a little baby on her lap,

and the next photo is a 220-lb man

with a tiny, little old lady peaking over his shoulder.

But this project changed the way

that I thought about connecting to people.

This is project called Ray.

And what happened was I was sent this piece of audio

and had no idea who generated the audio.

Somebody said, "You have to listen to this."

And this is what came to me.

Recording: Hi, my name is Ray,

and on yesterday my daughter called me

because she was stressed out

because of things that were going on on her job

that she felt was quite unfair.

Being quite disturbed, she called for comfort,

and I didn't really know what to tell her,

because we have to deal with so much mess in our society.

So I was led to write this song just for her,

just to give her some encouragement

while dealing with stress and pressures on her job.

And I figured I'd put it on the Internet

for all employees under stress

to help you better deal with what you're going through on your job.

Here's how the song goes.

♫ I'm about to whip somebody's ass ♫

♫ Oh, I'm about to whip somebody's ass ♫

♫ Oh, if you don't leave me alone, ♫

♫ you gonna have to send me home ♫

♫ 'Cause I'm about to whip somebody's ass ♫

Now you might not be able to sing that out loud,

but you can hum it to yourself, and you know what the words are.

And let it give you some strength to get the next few moments on your job.

All right. Stay strong. Peace.

Ze Frank: So -- yeah.

No, no, no, shush. We've got to go quickly.

So I was so moved by this --

this is incredible. This was connecting, right.

This was, at a distance,

realizing that someone was feeling something,

wanting to affect them in a particular way,

using media to do it, putting it online

and realizing that there was a greater impact.

This was incredible; this is what I wanted to do.

So the first thing I thought of is we have to thank him.

And I asked my audience, I said, "Listen to this piece of audio.

We have to remix it. He's got a great voice.

It's actually in the key of B flat.

And have to do something with it."

Hundreds of remixes came back -- lots of different attempts.

One stood out in particular.

It was done by a guy named Goose.

Remix: ♫ I'm about to whip somebody's ass ♫

♫ Oh, I'm about to whip somebody's ass ♫

♫ Oh, if you don't leave me alone, ♫

♫ You gonna have to send me home ♫

♫ Cuz I'm about to whip somebody's ass ♫

♫ I'm about to whip some ♫ --

ZF: Great, so it was incredible.

That song -- (Applause) Thank you.

So that song, somebody told me that it was at a baseball game

in Kansas City.

In the end,

it was one of the top downloads

on a whole bunch of music streaming services.

And so I said, "Let's put this together in an album."

And the audience came together, and they designed an album cover.

And I said, "If you put it all on this, I'm going to deliver it to him,

if you can figure out who this person is,"

because all I had was his name -- Ray --

and this little piece of audio

and the fact that his daughter was upset.

In two weeks, they found him.

I received and email and it said,

"Hi, I'm Ray.

I heard you were looking for me."

(Laughter)

And I was like, "Yeah, Ray.

It's been an interesting two weeks."

And so I flew to St. Louis

and met Ray,

and he's a preacher --

(Laughter)

among other things.

So but anyways, here's the thing --

is it reminds me of this,

which is a sign that you see in Amsterdam on every street corner.

And it's sort of a metaphor for me for the virtual world.

I look at this photo, and he seems really interested

in what's going on with that button,

but it doesn't seem like he is really that interested in crossing the street.

(Laughter)

And it makes me think of this.

On street corners everywhere, people are looking at their cell phones,

and it's easy to dismiss this

as some sort of bad trend

in human culture.

But the truth is

life is being lived there.

When they smile --

right, you've seen people stop --

all of a sudden, life is being lived there,

somewhere up in that weird, dense network.

And this is it, right, to feel and be felt.

It's the fundamental force

that we're all after.

We can build all sorts of environments

to make it a little bit easier,

but ultimately, what we're trying to do

is really connect with one other person.

And that's not always going to happen in physical spaces.

It's also going to now happen in virtual spaces,

and we have to get better at figuring that out.

I think, of the people that build all this technology in the network,

a lot of them aren't very good

at connecting with people.

This is kind of like something I used to do

in third grade.

(Laughter)

So here's a series of projects

over the last few years

where I've been inspired by trying to figure out

how to really facilitate close connection.

Sometimes they're very, very simple things.

A Childhood Walk, which is a project

where I ask people to remember a walk

that they used to take as a child over and over again

that was sort of meaningless --

like on the route to the bus stop, to a neighbor's house,

and take it inside of Google Streetview.

And I promise you,

if you take that walk inside Google Streetview,

you come to a moment

where something comes back

and hits you in the face.

And I collected those moments --

the photos inside Google Streetview

and the memories, specifically.

"Our conversation started with me saying, 'I'm bored,'

and her replying, 'When I'm bored I eat pretzels.'

I remember this distinctly because it came up a lot."

"Right after he told me and my brother

he was going to be separating from my mom,

I remember walking to a convenience store

and getting a cherry cola."

"They used some of the morbidly artist footage,

a close-up of Chad's shoes in the middle of the highway.

I guess the shoes came off when he was hit.

He slept over at my house once, and he left his pillow.

It had 'Chad' written in magic marker on it.

He died long after he left the pillow at my house,

but we never got around to returning it."

Sometimes they're a little bit more abstract.

This is Pain Pack.

Right after September 11th, last year,

I was thinking about pain and the way that we disperse it,

the way that we excise it from our bodies.

So what I did is I opened up a hotline --

a hotline where people could leave voicemails of their pain,

not necessarily related to that event.

And people called in and left messages like this.

Recording: Okay, here's something.

I'm not alone,

and I am loved.

I'm really fortunate.

But sometimes I feel really lonely.

And when I feel that way

even the smallest act of kindness

can make me cry.

Like even people in convenience stores

saying, "Have a nice day,"

when they're accidentally looking me in the eye.

ZF: So what I did was I took those voicemails,

and with their permission, converted them to MP3s

and distributed them to sound editors

who created short sounds

using just those voicemails.

And those were then distributed to DJs

who have made hundreds of songs

using that source material.

(Music)

We don't have time to play much of it.

You can look at it online.

"From 52 to 48 with love"

was a project around the time of the last election cycle,

where McCain and Obama both,

in their speeches after the election, talked about reconciliation,

and I was like, "What the hell

does that look like?"

So I thought, "Well let's just give it a try.

Let's have people hold up signs about reconciliation."

And so some really nice things came together.

"I voted blue. I voted red.

Together, for our future."

These are very, very cute little things right.

Some came from the winning party.

"Dear 48, I promise to listen to you, to fight for you, to respect you always."

Some came from the party who had just lost.

"From a 48 to a 52, may your party's leadership be as classy as you,

but I doubt it."

But the truth was that as this start becoming popular,

a couple rightwing blogs and some message boards

apparently found it to be a little patronizing,

which I could also see.

And so I started getting amazing amounts of hate mail,

death threats even.

And one guy in particular kept on writing me these pretty awful messages,

and he was dressed as Batman.

And he said, "I'm dressed as Batman to hide my identity."

Just in case I thought the real Batman

was coming after me;

which actually made me feel a little better --

like, "Phew, it's not him."

So what I did --

unfortunately, I was harboring all this kind of

awful experience and this pain inside of me,

and it started to eat away at my psyche.

And I was protecting the project from it, I realized. I was protecting it --

I didn't want this special, little group of photographs

to get sullied in some way.

So what I did, I took all those emails,

and I put them together into something called Angrigami,

which was an origami template

made out of this sort of vile stuff.

And I asked people to send me beautiful things

made out of the Angrigami.

(Laughter)

But this was the emotional moment.

One of my viewer's uncles died on a particular day

and he chose to commemorate it with a piece of hate.

It's amazing.

The last thing I'm going to tell you about is a series of projects

called Songs You Already Know,

where the idea was,

I was trying to figure out to address

particular kinds of emotions with group projects.

So one of them was fairly straightforward.

A guy said that his daughter got scared at night

and could I write a song for her, his daughter.

And I said, "Oh yeah,

I'll try to write a mantra that she can sing to herself

to help herself go to sleep."

And this was "Scared."

(Video) ♫ This is a song that I sing when I'm scared of something ♫

♫ I don't know why but it helps me get over it ♫

♫ The words of the song just move me along ♫

♫ And somehow I get over it ♫

♫ At least I don't suck at life ♫

♫ I keep on trying despite ♫

♫ At least I don't suck at life ♫

♫ I keep on trying despite ♫

♫ This is a song that I sing when I'm scared of something ♫

Okay, so I wrote that song, right. Thank you.

So the nice thing was is he walked by his daughter's room at some point,

and she actually was singing that song to herself.

So I was like, "Awesome. This is great."

And then I got this email. And there's a little bit of a back story to this.

And I don't have much time.

But the idea was that at one point

I did a project called Facebook Me Equals You,

where I wanted to experience what it was like

to live as another person.

So I asked for people's usernames and passwords to be sent to me.

And I got a lot, like 30 in a half an hour.

And I shut that part down.

And I chose two people to be,

and I asked them to send me descriptions

of how to act as them on Facebook.

One person sent me a very detailed description;

the other person didn't.

And the person who didn't, it turned out,

had just moved to a new city and taken on a new job.

So, you know, people were writing me and saying, "How's your new job?"

I was like, "I don't know.

Didn't know I had one."

But anyway, this same person, Laura,

ended up emailing me a little bit after that project.

And I felt badly for not having done a good job.

And she said, "I'm really anxious, I just moved to a new town, I have this new job,

and I've just had this incredible amount of anxiety."

So she had seen the "Scared" song and wondered if I could do something.

So I asked her, "What does it feel like when you feel this way?"

And she wrote a sort of descriptive set

of what it felt like to have had this anxiety.

And so what I decided to do.

I said, "Okay, I'll think about it."

And so quietly in the background, I started sending people this.

(Audio) ♫ Hey ♫

♫ You're okay ♫

♫ You'll be fine ♫

So I asked people

whether they had basic audio capabilities,

just so they could sing along to the song with headphones on,

so I could just get their voices back.

And this is the kind of thing that I got back.

Recording: ♫ Hey ♫

♫ You're okay ♫

♫ You'll be fine ♫

ZF: So that's one of the better ones, really.

But what's awesome is, as I started getting more and more and more of them,

all of a sudden I had 30, 40 voices from around the world.

And when you put them together, something magical happens,

something absolutely incredible happens,

and all of a sudden I get a chorus from around the world.

And what was really great is, I'm putting all this work together in the background,

and Laura sent me a follow-up email because a good month had passed by.

And she said, "I know you've forgotten about me.

I just want to say thanks for even considering it."

And then a few days later I sent her this.

(Audio) ♫ Right now, it feels like I forgot to turn the light on ♫

♫ And things that looked so good yesterday ♫

♫ are now shades of gray ♫

♫ And it seems like the world is spinning ♫

♫ while I'm standing still ♫

♫ Or maybe I am spinning I can't tell ♫

♫ And then you say ♫

♫ Hey ♫

♫ You're okay ♫

♫ You'll be fine ♫

♫ Just breathe ♫

♫ And now the words sing ♫

♫ Hey ♫

♫ You're okay ♫

♫ You'll be fine ♫

♫ Just breathe ♫

♫ Now everybody sings ♫

♫ Hey ♫

♫ You're okay ♫

♫ You'll be fine ♫

♫ Just breathe ♫

♫ Hey ♫

♫ You're okay ♫

♫ You'll be fine ♫

♫ Just breathe ♫

♫ Hey ♫

♫ You're okay ♫

♫ You'll be fine ♫

♫ Just breathe ♫

Thank you.

(Applause)