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譯者: Ya Hui Hung
審譯者: Sherry Chen
00:07
How many times does the chorus repeat
in your favorite song?
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你最喜歡的歌曲裡,副歌部分重複幾次?
00:11
And, take a moment to think,
how many times have you listened to it?
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花點時間想想
這副歌部分,你聽過幾次?
00:16
Chances are you've heard that chorus
repeated dozens, if not hundreds, of times,
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沒準有幾十次,甚至上百次
00:21
and it's not just popular songs in the West
that repeat a lot.
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而且不只是在西方流行歌
有多次副歌的重複
00:25
Repetition is a feature that music from
cultures around the world tends to share.
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重複性是來自世界各地文化中的音樂
所有的一項共同特點
00:30
So, why does music rely
so heavily on repetition?
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為什麼音樂如此重視重複性?
00:34
One part of the answer come from what
psychologists call the mere-exposure effect.
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一部分原因來自心理學家所謂的
單純曝光效應
00:39
In short, people tend to prefer things
they've been exposed to before.
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總之,人們傾向於
喜歡他們接觸過的東西
00:44
For example, a song comes on the radio
that we don't particularly like,
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例如,收音機播放
不怎麼喜愛的歌
00:48
but then we hear the song at
the grocery store, at the movie theater
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但後來在雜貨店、
電影院、
00:51
and again on the street corner.
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街角,
持續聽到這首歌
00:53
Soon, we are tapping to the beat,
singing the words,
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很快地,我們會擊打節拍、唱出歌詞
00:56
even downloading the track.
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甚至下載這首歌
00:58
This mere-exposure effect doesn't
just work for songs.
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單純曝光效應不限於歌曲
01:02
It also works for everything
from shapes to Super Bowl ads.
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也適用於每樣事物,
從形狀到超級盃廣告
01:06
So, what makes repetition so
uniquely prevalent in music?
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為何重複性會在音樂中
如此獨特地凸顯出來?
01:10
To investigate, psychologists asked
people to listen to musical compositions
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為了研究這個問題,心理學家請實驗對象
01:14
that avoided exact repetition.
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聽不完全相同但重複的音樂
01:16
They heard excerpts from these pieces
in either their original form,
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聽到的音樂片段是原版的
01:20
or in a version that had been digitally
altered to include repetition.
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或是以電子更改加入重複的版本
01:24
Although the original versions
had been composed by
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雖然原版的音樂
01:26
some of the most respected
20th century composers,
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來自一些20世紀的知名作曲家
01:29
and the repetitive versions had been
assembled by brute force audio editing,
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而重複性版本是由
音頻編輯強制組成
01:33
people rated the repetitive versions
as more enjoyable, more interesting
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實驗對象認為重複性版本
比較好聽、有趣
01:38
and more likely to have been
composed by a human artist.
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更有可能是真人作曲家之作
01:43
Musical repetition is deeply compelling.
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重複性音樂十分引人入勝
01:45
Think about the Muppets classic,
"Mahna Mahna."
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想想經典「大青蛙劇場」中的歌
《Mahna Mahna》
01:48
If you've heard it before,
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你如果聽過
01:49
it's almost impossible after I sing,
"Mahna mahna,"
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在我唱了《Mahna Mahna》
幾乎一定
01:53
not to respond, "Do doo do do do."
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會以《Do doo do do do》回應
01:56
Repetition connects each bit of music
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重複性將一段音樂
01:58
irresistibly to the next bit
of music that follows it.
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引誘性地連接到下一段
02:02
So when you hear a few notes,
you're already imagining what's coming next.
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所以當你聽到幾個音符
你已經想像到接下來的音符
02:06
Your mind is unconsciously singing along,
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在心裡不經意的唱著
02:08
and without noticing,
you might start humming out loud.
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而在不知不覺中可能開始哼出聲
02:11
Recent studies have shown that when
people hear a segment of music repeated,
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近期研究顯示,
當人們重複聽到一段音樂
02:15
they are more likely to move
or tap along to it.
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他們較有可能隨著律動或敲擊
02:18
Repetition invites us into music
as imagined participants,
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重複性邀請我們進入音樂
成為想像中的參予者
02:22
rather than as passive listeners.
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而不是被動的聽眾
02:25
Research has also shown
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研究報告也顯示
02:26
that listeners shift their attention
across musical repetitions,
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在音樂重複時,
聽者轉移注意力
02:30
focusing on different aspects of
the sound on each new listen.
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在每次重複中,
專注聲音的不同面
02:34
You might notice the melody
of a phrase the first time,
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第一次聽,你可能只注意到一句旋律
02:36
but when it's repeated, your attention
shifts to how the guitarist bends a pitch.
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但當旋律重複時,你會將注意力轉移到
吉他手如何塑造一個音調
02:41
This also occurs in language,
with something called semantic satiation.
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這相當於語言中的 「語義飽食」
02:46
Repeating a word like atlas ad nauseam
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不斷地重複一個詞,比如 atlas (地圖集),ad nauseam (令人作嘔)
02:48
can make you stop thinking about
what the word means,
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能讓你停止思考這個字的意義
02:52
and instead focus on the sounds:
the odd way the "L" follows the "T."
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而專注於聲音:
“T” 奇怪地連接著 ”L” 聲
02:57
In this way, repetition can
open up new worlds of sound
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如此,重複性能開啟一個新地聲音世界
03:00
not accessible on first hearing.
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一個在初次試聽時無法觸及地世界
03:02
The "L" following the "T" might not be
aesthetically relevant to "atlas,"
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“T” 接著 “L” 對於 “atlas”
可能沒有審美性的關聯
03:07
but the guitarist pitch bending
might be of critical expressive importance.
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但吉他手的音調塑造
可能具有關鍵的表達重要性
03:11
The speech to song illusion
captures how simply
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語音到歌曲的錯覺
是簡單的抓到
03:13
repeating a sentence a number of times
shifts listeners attention
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多次重複一個句子,
將聽眾的注意力
03:17
to the pitch and temporal
aspects of the sound,
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轉移到聲音的音調和時序
03:20
so that the repeated spoken language
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讓重複的口語
03:22
actually begins to sound
like it is being sung.
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果真聽起來像是被唱出來的
03:26
A similar effect happens with
random sequences of sound.
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聲音的隨機序列有類似的效果
03:29
People will rate random sequences
they've heard on repeated loop
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重複聽過的隨機序列將被公定
03:33
as more musical than a random
sequence they've only heard once.
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比只聽過一次的隨機序列
更具音樂性
03:37
Repetition gives rise to a kind of
orientation to sound
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重複性給予聲音一種方針
03:41
that we think of as distinctively musical,
where we're listening along with the sound,
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使我們認為是有獨特音樂性的,
讓我們聽到聲音時
03:46
engaging imaginatively with the note
about to happen.
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用想像力參與將要出現的音符
03:49
This mode of listening ties in with our
susceptibility to musical ear worms,
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這種聆聽形態連結於
我們對音樂耳蟲的感受性
03:54
where segments of music
burrow into our head,
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有音樂片段鑽入腦中
03:56
and play again and again,
as if stuck on repeat.
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彷彿停留在
一遍又一遍的播放
04:00
Critics are often embarrassed
by music's repetitiveness,
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評論家常對
音樂中的重複性感到介意
04:03
finding it childish or regressive,
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覺得這幼稚或具退步性的
04:05
but repetition, far from an embarrassment,
is actually a key feature
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但重複性,不是值得羞愧的事,
而是一個關鍵地特點
04:09
that gives rise to the kind of experience
we think about as musical.
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讓我們擁有那種所謂音樂性的體驗
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