David Logan: Tribal leadership

Prevodilac: Ivana Korom Lektor: Radica Stojanović

What we're really here to talk about is the "how."

Ovde smo da bismo govorili o tome "kako".

Okay, so how exactly do we create this

Dobro, kako dakle da napravimo tu

world-shattering, if you will, innovation?

inovaciju koja menja svet, ako hoćete?

Now, I want to tell you a quick story.

Želim da vam ispričam jednu priču.

We'll go back a little more than a year.

Vratićemo se u prošlost malo više od godinu dana.

In fact, the date -- I'm curious to know

Zapravo, datum - zanima me da li neko

if any of you know what happened on this momentous date?

od vas zna šta se desilo ovog značajnog datuma?

It was February 3rd, 2008.

Bio je to treći februar 2008.

Anyone remember what happened,

Da li se neko seća šta se desilo

February 3rd, 2008?

trećeg februara 2008.?

Super Bowl. I heard it over here. It was the date of the Super Bowl.

Finale američkog fudbala. Čuo sam ovde. Bio je dan finala.

And the reason that this date was so momentous

A taj datum je toliko značajan

is that what my colleagues, John King

zato što smo kolege, Džon King,

and Halee Fischer-Wright, and I noticed

Hejli Fišer-Rajt i ja primetili,

as we began to debrief various Super Bowl parties,

dok smo počinjali da izveštavamo o različitim fudbalskim timovima,

is that it seemed to us

da izgleda kao da su,

that across the United States,

širom Sjedinjenih Država,

if you will, tribal councils had convened.

nastali plemenski savezi.

And they had discussed things of great national importance.

I raspravljali su o stvarima od nacionalnog značaja.

Like, "Do we like the Budweiser commercial?"

Na primer: "Da li nam se dopada reklama za pivo?"

and, "Do we like the nachos?" and, "Who is going to win?"

I: "Da li nam se dopadaju naćosi?" I: "Ko će pobediti?"

But they also talked about which candidate they were going to support.

Ali razgovarali su i o tome kog kandidata će podržati.

And if you go back in time to February 3rd,

I ako se vratite na treći februar, izgledalo je

it looked like Hilary Clinton was going to get the Democratic nomination.

kao da će Hilari Klinton biti nominovana od strane demokrata.

And there were even some polls that were saying she was going to go all the way.

Neka glasanja su čak govorila da će ona stići do kraja.

But when we talked to people,

Ali kada smo pričali sa ljudima,

it appeared that a funnel effect had happened

izgledalo je da se u ovim plemenima

in these tribes all across the United States.

širom Sjedinjenih Država desio efekat levka.

Now what is a tribe? A tribe is a group of

Šta je pleme? To je grupa od oko

about 20 -- so kind of more than a team --

20 - malo više nego što ima u timu -

20 to about 150 people.

20 do oko 150 ljudi.

And it's within these tribes that all of our work gets done.

Naš posao se obavlja unutar tih plemena.

But not just work. It's within these tribes

Ali ne samo posao. U okviru tih plemena

that societies get built,

se izgrađuju društva,

that important things happen.

dešavaju važne stvari.

And so as we surveyed the, if you will, representatives

I dok smo ispitivali predstavnike, nazovimo ih tako,

from various tribal councils that met,

različitih plemenskih saveza koji su se sreli,

also known as Super Bowl parties,

poznatih i kao fudbalske partije,

we sent the following email off to 40 newspaper editors the following day.

sledećeg dana je 40 urednika novina dobilo ovaj mejl.

February 4th, we posted it on our website. This was before Super Tuesday.

Četvrtog februara smo postavili na svoj sajt. Bilo je to pre izbornog utorka.

We said, "The tribes that we're in

Rekli smo: "Plemena u kojima se mi krećemo

are saying it's going to be Obama."

kažu da će pobediti Obama."

Now, the reason we knew that

To smo znali zato što

was because we spent the previous 10 years

smo proveli prethodnih 10 godina

studying tribes, studying these naturally occurring groups.

proučavajući plemena, te grupe koje prirodno nastaju.

All of you are members of tribes.

Svi ste vi članovi plemena.

In walking around at the break,

U šetnji na pauzi mnogi su sreli

many of you had met members of your tribe. And you were talking to them.

članove svog plemena. I razgovarali s njima.

And many of you were doing what great, if you will, tribal leaders do,

Mnogi od vas su radili ono što velike vođe plemena

which is to find someone

rade, tj našli ste nekoga

who is a member of a tribe,

ko je član nekog plemena

and to find someone else who is another member of a different tribe,

i nekoga ko je član nekog drugog plemena,

and make introductions.

i upoznali te dve osobe međusobno.

That is in fact what great tribal leaders do.

Ovo, zapravo, rade velike plemenske vođe.

So here is the bottom line.

Evo poente.

If you focus in on a group like this --

Ako se fokusirate na ovakvu grupu -

this happens to be a USC game --

ovo je jedna utakmica Univerziteta Južne Kalifornije

and you zoom in with one of those super satellite cameras

i zumirate jednom super satelitskom kamerom

and do magnification factors so you could see individual people,

i uveličate tako da vidite pojedince,

you would in fact see not a single crowd,

ne biste videli jednaku masu ljudi,

just like there is not a single crowd here,

kao što je ni ovde nema,

but you would see these tribes that are then coming together.

nego biste videli plemena koja se okupljaju.

And from a distance it appears that it's a single group.

Iz daljine izgleda da je to jedna grupa.

And so people form tribes.

Dakle ljudi formiraju plemena.

They always have. They always will.

Uvek su formirali i uvek će formirati.

Just as fish swim and birds fly,

Kao što ribe plivaju, a ptice lete,

people form tribes. It's just what we do.

ljudi formiraju plemena. To radimo.

But here's the rub.

Ali evo u čemu je fazon.

Not all tribes are the same,

Nisu sva plemena ista.

and what makes the difference is the culture.

A razlikuje ih kultura.

Now here is the net out of this.

Evo suštine ovoga.

You're all a member of tribes.

Svi ste članovi plemena.

If you can find a way to take the tribes that you're in

Ako imate načina da plemena u kojima se nalazite

and nudge them forward,

pogurate napred,

along these tribal stages

uz ove nivoe plemena do

to what we call Stage Five, which is the top of the mountain.

petog nivoa, koji je sam vrh planine.

But we're going to start with what we call Stage One.

Ali počećemo sa onim koji nazivamo prvi nivo.

Now, this is the lowest of the stages.

Ovo je najniži od svih nivoa.

You don't want this. Okay?

Ovo ne želite. Okej?

This is a bit of a difficult image to put up on the screen.

Ovu sliku je teško gledati na ekranu.

But it's one that I think we need to learn from.

Ali mislim da bi trebalo iz nje da učimo.

Stage One produces people

Prvi nivo čine ljudi

who do horrible things.

koji rade užasne stvari.

This is the kid who shot up Virginia Tech.

Ovo je klinac koji je pucao u Tehničkoj školi u Virdžiniji.

Stage One is a group where people

Prvi nivo je grupa ljudi koji

systematically sever relationships from functional tribes,

sistematično prekidaju veze sa funkcionalnim plemenima,

and then pool together

a onda se udružuju sa

with people who think like they do.

ljudima koji razmišljaju kao i oni.

Stage One is literally the culture of gangs

Prvi nivo je bukvalno kultura bandi

and it is the culture of prisons.

i kultura zatvora.

Now, again, we don't often deal with Stage One.

Ponavljam, nemamo često kontakta sa ovim nivoom.

And I want to make the point

Ali želim da naglasim da bi,

that as members of society, we need to.

kao članovi društva, trebalo da imamo.

It's not enough to simply write people off.

Nije dovoljno jednostavno otpisati ljude.

But let's move on to Stage Two.

Ali pređimo na nivo dva.

Now, Stage One, you'll notice, says, in effect, "Life Sucks."

Primetićete da prvi nivo, bukvalno govori "Život je sranje."

So, this other book that Steve mentioned,

Stiv je pomenuo onu knjigu koja

that just came out, called "The Three Laws of Performance,"

je upravo izašla, "The Three laws of Performance",

my colleague, Steve Zaffron and I,

moj kolega, Stiv Zafron i ja tvrdimo

argue that as people see the world, so they behave.

da se ljudi ponašaju onako kako vide svet.

Well, if people see the world in such a way that life sucks,

Ako ljudi na svet gledaju kao da je život sranje,

then their behavior will follow automatically from that.

onda njihovo ponašanje automatski proističe iz toga.

It will be despairing hostility.

Ponašaće se neprijateljski.

They'll do whatever it takes to survive,

Uradiće bilo šta da bi preživeli,

even if that means undermining other people.

čak i ako to znači povređivanje drugih.

Now, my birthday is coming up shortly,

Uskoro dolazi moj rođendan,

and my driver's license expires.

i ističe mi vozačka dozvola.

And the reason that that's relevant is that very soon

Razlog zbog koga je to važno, je što ću

I will be walking into what we call

veoma uskoro ušetati u takozvano

a Stage Two tribe,

pleme drugog nivoa.

which looks like this.

Koje izgleda ovako.

(Laughter)

(smeh)

Now, am I saying that in every Department of Motor Vehicles

Da li ja to govorim da u svakom SUP-u

across the land, you find a Stage Two culture?

širom zemlje srećete kulturu drugog nivoa?

No. But in the one near me,

Ne. Ali u ovom u mojoj blizini,

where I have to go in just a few days,

gde moram da odem za samo nekoliko dana,

what I will say when I'm standing in line is,

dok budem stajao u redu, reći ću

"How can people be so dumb, and yet live?"

"Kako ljudi mogu biti tako glupi a ipak živi?"

(Laughter)

(smeh)

Now, am I saying that there are dumb people working here?

Da li govorim da glupi ljudi ovde rade?

Actually, no, I'm not.

Pa ne, ne govorim.

But I'm saying the culture makes people dumb.

Ali govorim da kultura čini ljude glupima.

So in a Stage Two culture --

U kulturi drugog nivoa -

and we find these in all sorts of different places --

a nju nalazimo na raznim mestima -

you find them, in fact, in the best organizations in the world.

nalazimo ih i u najboljim organizacijama u svetu.

You find them in all places in society.

Nalazimo ih u svim mestima u društvu.

I've come across them at the organizations

Naišao sam na njih u organizacijama

that everybody raves about as being best in class.

za koje svi viču da su najbolje.

But here is the point. If you believe and you say

Ali stvar je u tome da, ako verujete

to people in your tribe, in effect,

i ljudima u svom plemenu kažete, bukvalno,

"My life sucks.

"Moj život je sranje.

I mean, if I got to go to TEDx USC

Mislim, kad bih dospeo na TEDxUSC,

my life wouldn't suck. But I don't. So it does."

ne bi bio sranje. Ali nisam dospeo i sranje je."

If that's how you talked, imagine what kind of work would get done.

Da tako govorite, zamislite šta bi se desilo.

What kind of innovation would get done?

Kakve bi inovacije nastale?

The amount of world-changing behavior that would happen?

Koliko bi bilo ljudi koji menjaju svet?

In fact it would be basically nil.

Zapravo, bilo bi skoro nula.

Now when we go on to Stage Three: this is the one

Kada odemo na treći nivo: ovaj je

that hits closest to home for many of us.

za većinu nas najbliži našem iskustvu.

Because it is in Stage Three that many of us move.

Jer mnogi od nas se kreću u tom nivou.

And we park. And we stay.

I parkiramo se. I ostajemo.

Stage Three says, "I'm great. And you're not."

Treći nivo kaže, "Ja sam super. A ti nisi."

(Laughter)

(smeh)

I'm great and you're not.

Ja sam super, a ti nisi.

Now imagine having a whole room of people

Sada zamislite da svi ljudi u prostoriji

saying, in effect, "I'm great and you're not."

bukvalno govore: "Ja sam, super, a ti nisi."

Or, "I'm going to find some way to compete with you

Ili: "Naći ću neki način da se takmičim s tobom

and come out on top as a result of that."

i da iz toga izađem kao pobednik."

A whole group of people communicating that way, talking that way.

Čitava grupa ljudi tako komunicira, govori.

I know this sounds like a joke. Three doctors walk into a bar.

Znam da će zvučati kao šala. Tri lekara uđu u bar.

But, in this case, three doctors walk into an elevator.

Ali u ovom slučaju, ulaze u lift.

I happened to be in the elevator collecting data for this book.

Ja sam slučajno bio tu, prikupljao podatke za ovu knjigu.

And one doctor said to the others, "Did you see my article

Jedan lekar kaže drugima: "Jeste videli moj članak

in the New England Journal of Medicine?"

u "Medicinskom žurnalu Nove Engleske"?"

And the other said, "No. That's great. Congratulations!"

Drugi kaže: "Ne. Odlično. Čestitam!"

The next one got kind of a wry smile on his face and said,

Drugi je nabacio neki kiseli osmeh i rekao:

"Well while you were, you know, doing your research," --

"Pa dok si ti, znaš, istraživao",

notice the condescending tone --

obratite pažnju na snishodljiv ton -

"While you were off doing your research, I was off doing more surgeries

"Dok si istraživao, ja sam radio više operacija

than anyone else in the department of surgery at this institution."

od bilo koga iz hirurgije u ovoj ustanovi."

And the third one got the same wry smile and said,

Treći je imao isti kiseli osmeh i rekao:

"Well, while you were off doing your research,

"A dok si ti istraživao, a ti

and you were off doing your monkey meatball surgery,

radio tvoje pišljive operacije, koje

that eventually we'll train monkeys to do,

će jednog dana raditi trenirani majmuni

or cells or robots, or maybe not even need to do it at all,

ili ćelije ili roboti ili ih možda uopšte nećemo raditi,

I was off running the future of the residency program,

ja sam vodio budućnost glavnih lekara

which is really the future of medicine."

što je zapravo budućnost medicine."

And they all kind of laughed and they patted him on the back.

I svi su se nasmejali i potapšali ga po ramenu.

And the elevator door opened, and they all walked out.

Vrata lifta su se otvorila i svi su izašli.

That is a meeting of a Stage Three tribe.

To je sastanak plemena na trećem nivou.

Now, we find these in places

Njih nalazimo na mestima

where really smart, successful people show up.

gde se pojavljuju mnogo pametni, uspešni ljudi.

Like, oh, I don't know, TEDx USC.

Kao na primer, ne znam, TEDxUSC.

(Laughter)

(smeh)

Here is the greatest challenge we face in innovation.

Evo najvećeg izazova koji srećemo u inovacijama.

It is moving from Stage Three

To je prelazak sa trećeg

to Stage Four.

na četvrti nivo.

Let's take a look at a quick video snippet.

Pogledajmo kratak video snimak.

This is from a company called Zappos, located outside Las Vegas.

Ovo je iz kompanije po imenu "Zappos", blizu Las Vegasa.

And my question on the other side is just going to be,

Moje pitanje s druge strane biće samo:

"What do you think they value?"

"Šta mislite da oni vrednuju?"

It was not Christmas time. There was a Christmas tree.

Nije bio Božić. Bila je tu jelka.

This is their lobby.

Ovo je njihovo predvorje.

Employees volunteer time in the advice booth.

Zaposleni dobrovoljno daju savete.

Notice it looks like something out of a Peanuts cartoon.

Primetićete da sve izgleda kao u crtanom filmu.

Okay, we're going through the hallway here at Zappos.

Okej, prolazimo kroz hodnik "Zaposa".

This is a call center. Notice how it's decorated.

Ovo je pozivni centar. Primetite kako je uređen.

Notice people are applauding for us.

Vidite kako nam ljudi aplaudiraju.

They don't know who we are and they don't care. And if they did

Ne znaju ko smo i nije ih briga. A da znaju,

they probably wouldn't applaud.

verovatno ne bi aplaudirali.

But you'll notice the level of excitement.

Ali primetićete koliko su uzbuđeni.

Notice, again, how they decorate their office.

Opet, vidite kako im je uređena kancelarija.

Now, what's important to people at Zappos,

Ono što je ljudima u "Zaposu" važno,

these may not be the things that are important to you.

možda nije važno vama.

But they value things like fun. And they value creativity.

Oni vrednuju zabavu. Vrednuju kreativnost.

One of their stated values is, "Be a little bit weird."

Jedna od njihovih vrednosti je: "Budite pomalo čudni."

And you'll notice they are a little bit weird.

Vidite da jesu pomalo čudni.

So when individuals come together

Dakle, kad se pojedinci skupe

and find something that unites them

i pronađu nešto što ih ujedinjuje,

that's greater than their individual competence,

što je veće od pojedinačnih sposobnosti,

then something very important happens.

onda se dešava nešto veoma važno.

The group gels. And it changes

Grupa se stapa. I menja se

from a group of highly motivated

od grupe visoko motivisanih

but fairly individually-centric people

ali prilično individualno orijentisanih ljudi,

into something larger,

u nešto veće,

into a tribe that becomes aware of its own existence.

u pleme koje postaje svesno svog postojanja.

Stage Four tribes can do remarkable things.

Plemena četvrtog nivoa mogu uraditi izuzetne stvari.

But you'll notice we're not at the top of the mountain yet.

Ali primećujete da još nismo na vrhu planine.

There is, in fact, another stage.

Zapravo, postoji još jedan nivo.

Now, some of you may not recognize the scene that's up here.

Neki od vas možda ne prepoznaju ovu scenu.

And if you take a look at the headline of Stage Five, which is "Life is Great,"

Ako pogledate naziv petog nivoa, "Život je divan",

this may seem a little incongruous.

onda ovo deluje malo neusaglašeno.

This is a scene or snippet

Ovo je scena ili odlomak iz

from the Truth and Reconciliation process in South Africa

scene procesa Istine i Pomirenja iz Južne Afrike,

for which Desmond Tutu won the Nobel Prize.

za koju je Dezmond Tutu dobio Nobelovu nagradu.

Now think about that. South Africa,

Razmislite o tome. Južna Afrika,

terrible atrocities had happened in the society.

u tom društvu su se desile strahote.

And people came together

A ljudi su se ujedinili i fokusirali

focused only on those two values: truth and reconciliation.

na samo te dve vrednosti: istinu i pomirenje.

There was no road map. No one had ever done

Nije postojao plan. Niko ranije

anything like this before.

nije uradio nešto ovakvo.

And in this atmosphere, where the only guidance

U toj atmosferi, gde su jedini vodiči

was people's values and their noble cause,

bile vrednosti i plemenit cilj ljudi,

what this group accomplished was historic.

ova grupa je postigla nešto istorijsko.

And people, at the time, feared that South Africa

U to vreme su se ljudi bojali da će Južna Afrika

would end up going the way that Rwanda has gone,

završiti na istom putu kao Ruanda.

descending into one skirmish after another

Ulazak iz jednog u drugi sukob u

in a civil war that seems to have no end.

građanskom ratu koji kao da nema kraja.

In fact, South Africa has not gone down that road.

Ustvari, Južna Afrika nije išla tim putem.

Largely because people like Desmond Tutu

Najviše zato što su ljudi kao Dezmond Tutu

set up a Stage Five process

pokrenuli proces Petog nivoa kako

to involve the thousands and perhaps millions

bi uključili hiljade, možda milione

of tribes in the country, to bring everyone together.

plemena u zemlji, da ujedine sve.

So, people hear this and they conclude the following,

Kad ljudi ovo čuju, oni zaključe sledeće,

as did we in doing the study.

kao što smo i mi u studiji.

Okay, got it. I don't want to talk Stage One.

Okej, to je to. Ne želim da pričam o prvom nivou.

That's like, you know, "Life sucks." Who wants to talk that way?

To je "Život je sranje." Ko želi tako da govori?

I don't want to talk like they do

Ne želim da govorim kao oni

at the particular DMV that's close to where Dave lives.

u najbližem SUP-u u Dejvovom kraju.

I really don't want to just say "I'm great,"

Ne želim ni samo da kažem "Ja sam super."

because that kind of sounds narcissistic, and then I won't have any friends.

Jer nekako zvuči narcistički. Onda neću imati prijatelja.

Saying, "We're great" -- that sounds pretty good.

Reći: "Mi smo super" - to zvuči dobro.

But I should really talk Stage Five, right? "Life is great."

Ali zapravo bi trebalo da govorim s petog nivoa: "Život je super."

Well, in fact, there are three somewhat counter-intuitive findings

Ispostavlja se da postoje tri donekle nelogična nalaza

that come out of all this.

koja proizlaze iz ovoga.

The first one, if you look at the Declaration of Independence

Prvi, ako pogledate Deklaraciju Nezavisnosti

and actually read it,

i zaista je pročitate,

the phrase that sticks in many of our minds

fraza koja se urezuje mnogima je

is things about inalienable rights.

ona o neotuđivim pravima.

I mean, that's Stage Five, right? Life is great,

Mislim, to je peti nivo, zar ne? Život je sjajan,

oriented only by our values,

orijentisan samo našim vrednostima,

no other guidance.

bez drugog usmeravanja.

In fact, most of the document is written at Stage Two.

Ustvari, veći deo deklaracije napisan je iz drugog nivoa.

"My life sucks because I live under a tyrant,

"Moj život je sranje jer živim pod tiraninom,

also known as King George.

znanim kao Kralj Džordž.

We're great! Who is not great? England!"

Mi smo super! Ko nije super? Engleska!"

Sorry. (Laughter)

Izvinite. (smeh)

Well, what about other great leaders? What about Gandhi?

Šta je sa velikim vođama? Šta je sa Gandijem?

What about Martin Luther King?

Šta je sa Martinom Luterom Kingom?

I mean, surely these were just people who preached, "Life is great," right?

Oni su sigurno govorili "Život je super", zar ne?

Just one little bit of happiness and joy after another.

Malo sreće i radosti koje se smenjuju.

In fact, Martin Luther King's most famous line was at Stage Three.

Ustvari, poznata rečenica Martina Lutera Kinga je sa trećeg nivoa.

He didn't say "We have a dream." He said, "I have a dream."

Nije rekao: "Mi sanjamo." Rekao je "Ja sanjam".

Why did he do that? Because most people

Zašto je to uradio? Jer većina ljudi

are not at Stage Five.

nije na petom nivou.

Two percent are at Stage One.

Dva procenta je na prvom nivou.

About 25 percent are at Stage Two,

Oko 25 procenata je na drugom nivou,

saying, in effect, "My life sucks."

bukvalno govore: "Moj život je sranje".

48 percent of working tribes say, these are employed tribes,

48 procenata zaposlenih plemena kaže

say, "I'm great and you're not."

"Ja sam super, a ti nisi."

And we have to duke it out every day, so we resort to politics.

Moramo da se borimo s tim svaki dan. Zato se okrećemo politici.

Only about 22 percent of tribes

Samo oko 22 procenta plemena

are at Stage Four,

su na četvrtom nivou,

oriented by our values, saying "We're great.

orijentisani našim vrednostima, govore "Mi smo super.

And our values are beginning to unite us."

I naše vrednosti počinju da nas ujedinjuju."

Only two percent, only two percent of tribes

Samo dva procenta plemena

get to Stage Five.

stignu do petog nivoa.

And those are the ones that change the world.

I to su oni koji menjaju svet.

So the first little finding from this

Dakle prvi mali nalaz iz ovoga je

is that leaders need to be able to talk all the levels

da vođe moraju da znaju da govore na svakom nivou

so that you can touch every person in society.

kako bi doprli do svake osobe u društvu.

But you don't leave them where you found them. Okay?

Ali nemojte ih ostaviti tamo gde ste ih našli.

Tribes can only hear one level above and below where they are.

Plemena mogu da čuju samo jedan nivo iznad i ispod od svog.

So we have to have the ability to talk

Mi moramo imati sposobnost da govorimo

all the levels, to go to where they are.

na svim nivoima, tamo gde su oni.

And then leaders nudge people

Onda lideri pomeraju ljude unutar

within their tribes to the next level.

njihovih plemena na sledeći nivo.

I'd like to show you some examples of this.

Želim da vam pokažem neke primere ovoga.

One of the people we interviewed was Frank Jordan,

Jedan od intervjuisanih je Frenk Džordan,

former Mayor of San Francisco. Before that

bivši gradonačelnik San Franciska. Pre toga

he was Chief of Police in San Francisco.

je bio šef policije San Franciska.

And he grew up essentially in Stage One.

On je odrastao na prvom nivou.

And you know what changed his life? It was walking into

Znate šta mu je promenilo život? Kada je ušao

one of these, a Boys and Girls Club.

u jedan ovakav Klub za dečake i devojčice.

Now here is what happened to this person

Evo šta se desilo toj osobi koja

who eventually became Mayor of San Francisco.

je na kraju postala gradonačelnik San Franciska.

He went from being alive and passionate

Bio je živahan i strastven na

at Stage One -- remember, "Life sucks,

prvom nivou - setite se, "Život je sranje,

despairing hostility, I will do whatever it takes to survive" --

očajničko neprijateljstvo, uradiću sve da bih preživeo" -

to walking into a Boys and Girls Club,

a onda je ušetao u taj klub,

folding his arms, sitting down in a chair,

prekrstio ruke, seo u stolicu

and saying, "Wow. My life really sucks.

i rekao: "Opa. Moj život je stvarno sranje.

I don't know anybody.

Nikoga ne poznajem.

I mean, if I was into boxing, like they were,

Mislim, da se bavim boksom, kao oni,

then my life wouldn't suck. But I don't. So it does.

život mi ne bi bio sranje. Ali nije tako.

So I'm going to sit here in my chair and not do anything."

Sedeću u ovoj stolici i ništa neću raditi."

In fact, that's progress.

To je, ustvari, napredak.

We move people from Stage One to Stage Two

Pomeramo ljude sa prvog na drugi nivo

by getting them in a new tribe

stavljajući ih u novo pleme.

and then, over time, getting them connected.

A onda, tokom vremena, povezujući ih.

So, what about moving

Šta je onda sa pomeranjem

from Stage Three to Stage Four?

sa trećeg nivoa na četvrti?

I want to argue that we're doing that right here.

Tvrdim da mi upravo ovde to radimo.

TED represents a set of values,

T-E-D predstavlja skup vrednosti.

and as we unite around these values,

Kako se mi oko njih ujedinjujemo,

something really interesting begins to emerge.

nešto veoma zanimljivo počinje da se rađa.

If you want this experience to live on

Ako želite da ovo iskustvo živi

as something historic,

kao nešto od istorijskog značaja,

then at the reception tonight I'd like to encourage you to do something

onda želim da vas podstaknem da na prijemu večeras

beyond what people normally do

uradite nešto drugačije od onoga

and call networking.

što nazivamo umrežavanjem.

Which is not just to meet new people

Ne samo da upoznate nove ljude

and extend your reach, extend your influence,

i proširite svoj krug, povećate uticaj.

but instead, find someone you don't know,

Nađite nekoga koga ne poznajete

and find someone else you don't know,

i još nekoga koga ne poznajete

and introduce them.

i upoznajte ih međusobno.

That's called a triadic relationship.

To se naziva trijadnom vezom.

See, people who build world-changing tribes do that.

Ljudi koji grade plemena koja menjaju svet rade upravo to.

They extend the reach of their tribes

Oni proširuju krug svojih plemena

by connecting them, not just to myself,

povezujući ih, ne samo sa sobom,

so that my following is greater,

kako bih imao mnogo pratilaca.

but I connect people who don't know each other

Nego povezujem ljude koji se ne znaju

to something greater than themselves.

u nešto veće od njih samih.

And ultimately that adds to their values.

To im na kraju povećava vrednost.

But we're not done yet. Because then how do we go from Stage Four,

Nismo još završili. Jer kako prelazimo sa četvrtog nivoa,

which is great, to Stage Five?

koji je super, na peti?

The story that I like to end with is this. It comes out of

Ja volim da završim sa pričom o

a place called the Gallup Organization.

organizaciji po imenu "Galup".

You know they do polls, right?

Znate njihova istraživanja?

So it's Stage Four. We're great. Who is not great?

To je četvrti nivo. Mi smo super. Ko nije super?

Pretty much everybody else who does polls.

Skoro svi drugi koji se bave istraživanjima.

If Gallup releases a poll on the same day that NBC releases a poll,

Ako Galup objavi istraživanje isti dan kad i NBC,

people will pay attention to the Gallup poll. Okay, we understand that.

ljudi obraćaju pažnju na Galup. OK, to shvatamo.

So, they were bored.

Onda im je dosadilo.

They wanted to change the world. So here is the question someone asked.

Želeli su da promene svet. Neko je pitao sledeće.

"How could we,

"Kako možemo, umesto

instead of just polling what Asia thinks

da samo ispitamo šta Azija misli

or what the United States thinks,

ili šta misle Sjedinjene Države,

or who thinks what about Obama

ili ko šta misli o duelu

versus McCain or something like that,

Obama-MekKejn ili sličnom, da pitamo

what does the entire world think?"

Šta misli ceo svet?"

And they found a way to do the first-ever world poll.

Pronašli su način da sprovedu prvo istraživanje na nivou celog sveta.

They had people involved who were Nobel laureates

Uključili su se dobitnici Nobelove nagrade

in economics, who reported being bored.

iz ekonomije, kojima je bilo dosadno.

And suddenly they pulled out sheets of paper

Odjednom su izvukli listove papira

and were trying to figure out, "How do we survey the population

i pokušavali da skontaju "Kako da ispitamo populaciju

of Sub-Saharan Africa?

u pod-Saharskoj Africi? Kako

How do we survey populations that don't have access to technology,

da ispitamo ljude koji nemaju pristup tehnologijama,

and speak languages we don't speak,

govore jezike koje mi ne znamo

and we don't know anyone who speaks those languages. Because in order

i ne znamo nikoga ko ih zna. Jer da bismo

to achieve on this great mission,

ostvarili ovu izuzetnu misiju,

we have to be able to do it.

moramo biti sposobni da to uradimo."

Incidentally, they did pull it off.

Usput, uspeli su da to izvedu.

And they released the first-ever world poll.

Objavilli su prvo istraživanje celog sveta.

So I'd like to leave you with these thoughts.

Želim da vas ostavim sa ovim mislima.

First of all: we all form tribes, all of us.

Prvo: svi mi formiramo plemena.

You're in tribes here. Hopefully you're extending the reach

Ovde ste u plemenima. Nadam se da proširujete krugove

of the tribes that you have.

plemena u kojima ste.

But the question on the table is this:

Ali pravo pitanje je ovo.

What kind of an impact are the tribes

Kakav uticaj imaju

that you are in making?

plemena u kojima ste vi?

You're hearing one presentation after another,

Slušate jedan govor za drugim,

often representing a group of people, a tribe,

koji često predstavljaju grupu, pleme,

about how they have changed the world.

o tome kako su promenili svet.

If you do what we've talked about, you listen

Ako radite ono o čemu smo pričali, slušate

for how people actually communicate in the tribes that you're in.

kako ljudi zaista komuniciraju u vašim plemenima.

And you don't leave them where they are. You nudge them forward.

Ne ostavljate ih gde su. Gurate ih napred.

You remember to talk all five culture stages.

Setite se da razgovarate na svih 5 kulturnih nivoa.

Because we've got people in all five, around us.

Jer oko sebe imamo ljude iz svih pet.

And the question that I'd like to leave you with is this:

Želim da vas ostavim sa sledećim pitanjem:

Will your tribes change the world?

Da li će vaša plemena promeniti svet?

Thank you very much.

Mnogo vam hvala.

(Applause)

(aplauz)