David Logan: Tribal leadership

247,613 views ・ 2009-10-06

TED


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Prevoditelj: Tilen Pigac - EFZG Recezent: Mislav Ante Omazić - EFZG
00:12
What we're really here to talk about is the "how."
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Zapravo smo ovdje da bi govorili o "kako."
00:15
Okay, so how exactly do we create this
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OK, i kako točno kreiramo ovu
00:18
world-shattering, if you will, innovation?
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nazovimo to, potresnu inovaciju?
00:21
Now, I want to tell you a quick story.
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Sada, želim vam ispričati jednu brzu priču.
00:23
We'll go back a little more than a year.
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Vratiti ćemo se unatrag za malo više od godinu dana.
00:25
In fact, the date -- I'm curious to know
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Zapravo, datum -- znatiželjan sam znati
00:27
if any of you know what happened on this momentous date?
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je li itko od vas zna što se dogodilo na taj značajan datum?
00:30
It was February 3rd, 2008.
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Bio je to 03.02.2008.
00:33
Anyone remember what happened,
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Sjeća li se itko što se dogodilo
00:35
February 3rd, 2008?
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03.02.2008.?
00:38
Super Bowl. I heard it over here. It was the date of the Super Bowl.
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Finale američkog nogometa. Čuo sam ovdje. To je bio datum finala Američkog nogometa.
00:41
And the reason that this date was so momentous
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A razlog zašto je taj datum bio toliko značajan
00:44
is that what my colleagues, John King
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je što smo moje kolege John King
00:46
and Halee Fischer-Wright, and I noticed
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i Hailey Fischer-Wright i ja primjetili
00:49
as we began to debrief various Super Bowl parties,
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kako smo počeli ispitivati različite strane u finalu američkog nogometa,
00:52
is that it seemed to us
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činilo nam se
00:54
that across the United States,
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da su se preko cijelih Sjedinjenih Država,
00:56
if you will, tribal councils had convened.
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plemenska vijeća, počela okupljati.
00:59
And they had discussed things of great national importance.
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I ona su diskutirala o stvarima od velikog nacionalnog značaja.
01:03
Like, "Do we like the Budweiser commercial?"
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Poput, "Sviđa li nam se Budweiser TV spot?"
01:06
and, "Do we like the nachos?" and, "Who is going to win?"
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I, "Volimo li nachose?" I, "Tko će pobijediti?"
01:09
But they also talked about which candidate they were going to support.
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Ali isto tako, govorili su i o tome kojeg će kandidata poduprijeti.
01:13
And if you go back in time to February 3rd,
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I ako se vratite kroz vrijeme u 03. veljače,
01:16
it looked like Hilary Clinton was going to get the Democratic nomination.
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činilo se kako će Hilary Clinton dobiti nominaciju za Demokratsku stranku.
01:20
And there were even some polls that were saying she was going to go all the way.
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I bili su čak rezultati nekih anketa koji su pokazivali kako će ona ići sve do kraja.
01:23
But when we talked to people,
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No, kada smo pričali s ljudima,
01:25
it appeared that a funnel effect had happened
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činilo se kako se efekt usmjeravanja fokusa dogodio
01:27
in these tribes all across the United States.
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u tim plemenima preko cijelih Sjedinjenih Država.
01:30
Now what is a tribe? A tribe is a group of
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Sada, što je pleme? Pleme je grupa od
01:32
about 20 -- so kind of more than a team --
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oko 20 -- nešto više nego tim --
01:35
20 to about 150 people.
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20 do otprilike 150 ljudi.
01:38
And it's within these tribes that all of our work gets done.
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I unutar tih plemena se zapravo sav naš posao obavi.
01:41
But not just work. It's within these tribes
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Ali ne samo posao. Unutar tih plemena
01:43
that societies get built,
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društva bivaju izgrađena,
01:45
that important things happen.
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važne stvari se dogode.
01:47
And so as we surveyed the, if you will, representatives
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I tako smo ispitali, predstavnike
01:50
from various tribal councils that met,
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različitih plemenskih vijeća koja su se sastala,
01:52
also known as Super Bowl parties,
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poznate kao Super Bowl udruženja,
01:54
we sent the following email off to 40 newspaper editors the following day.
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i idući dan smo poslali slijedeću e-poštu na adrese 40 različitih urednika novina.
01:57
February 4th, we posted it on our website. This was before Super Tuesday.
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04. veljače stavili smo ga na našu web stranicu. To je bilo prije "Super utorka".
02:01
We said, "The tribes that we're in
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Rekli smo, "Plemena u kojima smo mi
02:03
are saying it's going to be Obama."
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govore kako će to biti Obama."
02:05
Now, the reason we knew that
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Razlog kako smo znali to
02:07
was because we spent the previous 10 years
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je taj što smo proteklih 10 godina proveli
02:10
studying tribes, studying these naturally occurring groups.
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proučavajući plemena, proučavajući te grupe koje se pojavljuju prirodno.
02:14
All of you are members of tribes.
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Svi ste vi pripadnici plemena.
02:16
In walking around at the break,
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Hodajući okolo tijekom pauze,
02:19
many of you had met members of your tribe. And you were talking to them.
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mnogi od vas su susreli pripadnike svojeg plemena. I pričali ste s njima.
02:22
And many of you were doing what great, if you will, tribal leaders do,
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I mnogi od vas su radili ono što velike plemenske vođe rade,
02:26
which is to find someone
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a to je da nađu nekoga
02:28
who is a member of a tribe,
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tko je pripadnik plemena,
02:30
and to find someone else who is another member of a different tribe,
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i nađu nekog drugog tko je pripadnik različitog plemena,
02:33
and make introductions.
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i onda ih upoznaju.
02:35
That is in fact what great tribal leaders do.
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To je zapravo ono sto veliki plemenski vođe rade.
02:38
So here is the bottom line.
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Dakle ovo je poanta.
02:40
If you focus in on a group like this --
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Ukoliko se fokusirate na grupu kao što je ova --
02:43
this happens to be a USC game --
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ispostavilo se kako je to UFC meč --
02:45
and you zoom in with one of those super satellite cameras
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i zumirate s jednom od onih super satelitskih kamera,
02:48
and do magnification factors so you could see individual people,
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i povećate razlučivost tako da možete vidjeti pojedine osobe,
02:52
you would in fact see not a single crowd,
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vi zapravo ne bi vidjeli jednu gomilu,
02:54
just like there is not a single crowd here,
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isto kao što i ovdje nema jedne gomile,
02:56
but you would see these tribes that are then coming together.
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nego bi vidjeli ta plemena kako se spajaju.
02:59
And from a distance it appears that it's a single group.
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A iz daljine djeluje kao da je jedna grupa.
03:03
And so people form tribes.
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I tako ljudi stvaraju plemena.
03:05
They always have. They always will.
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Uvijek su ih stvarali. I uvijek će ih stvarati.
03:08
Just as fish swim and birds fly,
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Isto kao što ribe plivaju i ptice lete,
03:10
people form tribes. It's just what we do.
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tako ljudi stvaraju plemena. To je nešto što mi činimo.
03:12
But here's the rub.
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No ovdje se javlja prepreka.
03:14
Not all tribes are the same,
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Nisu sva plemena ista.
03:16
and what makes the difference is the culture.
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A kultura je ono što čini razliku.
03:18
Now here is the net out of this.
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Suma svega ovoga je slijedeće.
03:20
You're all a member of tribes.
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Svi ste vi pripadnici plemena.
03:22
If you can find a way to take the tribes that you're in
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Ukoliko možete pronaći način da uzmete plemena u kojima ste vi
03:25
and nudge them forward,
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i pomaknete ih naprijed,
03:27
along these tribal stages
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uzduž tih plemenskih faza,
03:29
to what we call Stage Five, which is the top of the mountain.
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do faze koju mi zovemo "peta faza", koja predstavlja vrh planine.
03:32
But we're going to start with what we call Stage One.
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Ali mi ćemo započeti s onim što mi nazivamo "prva faza".
03:35
Now, this is the lowest of the stages.
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Ovo je najniža od svih faza.
03:37
You don't want this. Okay?
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Ne želite ovo. OK?
03:39
This is a bit of a difficult image to put up on the screen.
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Ovo je malo teža slika za staviti na monitor.
03:42
But it's one that I think we need to learn from.
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Ali, ujedno je to i ona, za koju ja smatram kako od nje moramo učiti.
03:44
Stage One produces people
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"Prva faza" proizvodi ljude
03:46
who do horrible things.
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koji čine grozne stvari.
03:48
This is the kid who shot up Virginia Tech.
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Ovo je dječak koji je pucao u Virginia Tech-u.
03:50
Stage One is a group where people
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"Prva faza" je grupa u kojoj ljudi
03:52
systematically sever relationships from functional tribes,
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na sustavan način odjeljuju odnose od funkcionalnih plemena,
03:55
and then pool together
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i onda se spajaju zajedno
03:57
with people who think like they do.
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s ljudima koji misle isto kao i oni.
03:59
Stage One is literally the culture of gangs
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"Prva faza" je doslovno kultura bandi
04:02
and it is the culture of prisons.
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i kultura koja vlada po zatvorima.
04:04
Now, again, we don't often deal with Stage One.
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E sada, mi se ne moramo cesto nositi s "prvom fazom".
04:06
And I want to make the point
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I želim istaknuti
04:08
that as members of society, we need to.
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kako, kao članovi društva, moramo.
04:10
It's not enough to simply write people off.
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Nije dovoljno jednostavno otpisati ljude.
04:13
But let's move on to Stage Two.
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Ali, krenimo mi na "drugu fazu".
04:15
Now, Stage One, you'll notice, says, in effect, "Life Sucks."
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Primjetit ćete kako "prva faza" govori u stvari, "Život ne valja."
04:19
So, this other book that Steve mentioned,
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Tako, ta druga knjiga koju je Steve spomenuo,
04:22
that just came out, called "The Three Laws of Performance,"
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koja je upravo objavljena, a naziva se "Tri zakona izvedbe,"
04:24
my colleague, Steve Zaffron and I,
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moj kolega, Steve Zaffron i ja,
04:27
argue that as people see the world, so they behave.
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dokazujemo kako ljudi vide svijet da se tako i ponašaju.
04:31
Well, if people see the world in such a way that life sucks,
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Znači, ako ljudi vide svijet na način da život ne valja,
04:35
then their behavior will follow automatically from that.
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njihovo ponašanje će automatski slijediti takav stav.
04:38
It will be despairing hostility.
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To će biti neprijateljstvo iz očaja.
04:40
They'll do whatever it takes to survive,
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Učiniti će sve samo da prežive,
04:42
even if that means undermining other people.
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čak i ako to znači potkopavanje drugih ljudi.
04:45
Now, my birthday is coming up shortly,
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E sada, blizi se moj rođendan,
04:48
and my driver's license expires.
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i moja vozačka dozvola istječe.
04:50
And the reason that that's relevant is that very soon
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A razlog zašto je to važno je taj da ću ubrzo
04:52
I will be walking into what we call
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ući u, ono što mi zovemo,
04:54
a Stage Two tribe,
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pleme "druge faze".
04:56
which looks like this.
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Koje je slično ovome.
04:58
(Laughter)
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(Smijeh)
04:59
Now, am I saying that in every Department of Motor Vehicles
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E sada, govorim li kako ćete u svakom Odjelu za motorna vozila
05:01
across the land, you find a Stage Two culture?
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u cijeloj zemlji, naići na kulturu "druge faze"?
05:04
No. But in the one near me,
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Ne. Ali u onoj koja je u mojoj blizini,
05:06
where I have to go in just a few days,
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u koju moram ići za samo nekoliko dana,
05:08
what I will say when I'm standing in line is,
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ono što ću reći kada ću stajati u redu je,
05:10
"How can people be so dumb, and yet live?"
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"Kako ljudi mogu biti toliko glupi, a ipak živjeti?"
05:13
(Laughter)
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(Smijeh)
05:16
Now, am I saying that there are dumb people working here?
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E sada, govorim li ja kako tamo rade glupi ljudi?
05:19
Actually, no, I'm not.
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Zapravo, ne, ne govorim to.
05:21
But I'm saying the culture makes people dumb.
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Ali ono što govorim je da kultura zaglupljuje ljude.
05:25
So in a Stage Two culture --
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Dakle, u kulturi "druge faze" --
05:27
and we find these in all sorts of different places --
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a nalazimo ih na svim vrstama različitih mjesta --
05:29
you find them, in fact, in the best organizations in the world.
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nalazite ih, zapravo, u najboljim organizacijama na svijetu.
05:32
You find them in all places in society.
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Nalazite ih na svim mjestima u društvu.
05:34
I've come across them at the organizations
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Naišao sam na njih u organizacijama
05:37
that everybody raves about as being best in class.
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o kojima svi entuzijastično pričaju kao najboljim u skupini.
05:39
But here is the point. If you believe and you say
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Ali ovo je poanta. Ako vjerujete i kažete
05:41
to people in your tribe, in effect,
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ljudima u svom plemenu, u suštini,
05:43
"My life sucks.
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"Moj život ne valja."
05:45
I mean, if I got to go to TEDx USC
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Mislim, ako moram ići na TEDxUSC
05:47
my life wouldn't suck. But I don't. So it does."
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moj bi život valjao. Ali ne idem. Zato ne valja."
05:49
If that's how you talked, imagine what kind of work would get done.
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Ako bi tako govorili, zamislite kakav bi posao proizašao iz toga.
05:53
What kind of innovation would get done?
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Koje bi inovacije proizašle iz toga?
05:55
The amount of world-changing behavior that would happen?
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Koja količina ponašanja koja bi mogla promijeniti svijet bi proizašla iz toga?
05:58
In fact it would be basically nil.
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Zapravo bi bilo blizu nule.
06:01
Now when we go on to Stage Three: this is the one
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Sada kada prelazimo na "treću fazu": to je ona
06:03
that hits closest to home for many of us.
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koja je za većinu nas najpoznatija.
06:06
Because it is in Stage Three that many of us move.
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Jer se mnogi od nas zapravo pokrenu u "trećoj fazi".
06:09
And we park. And we stay.
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I tu se parkiramo. I tu ostajemo.
06:11
Stage Three says, "I'm great. And you're not."
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"Treća faza" kaže, "Ja sam super. A ti nisi."
06:16
(Laughter)
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(Smijeh)
06:17
I'm great and you're not.
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Ja sam super, a ti nisi.
06:20
Now imagine having a whole room of people
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Sada zamislite sobu punu ljudi
06:22
saying, in effect, "I'm great and you're not."
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koji govore, ustvari, "Ja sam super, a ti nisi."
06:24
Or, "I'm going to find some way to compete with you
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Ili, "Naći ću neki način da se natječem s tobom,
06:27
and come out on top as a result of that."
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a kao rezultat toga ću doći na vrh."
06:29
A whole group of people communicating that way, talking that way.
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Cijela grupa ljudi koja komunicira na takav način, i govori na takav način.
06:33
I know this sounds like a joke. Three doctors walk into a bar.
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Znam da ovo zvuči kao šala o tri doktora koja uđu u bar.
06:36
But, in this case, three doctors walk into an elevator.
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Ali, u ovom slučaju, tri doktora uđu u dizalo.
06:38
I happened to be in the elevator collecting data for this book.
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Dogodilo se da sam se našao u tom dizalu prikupljajući materijale za ovu knjigu.
06:41
And one doctor said to the others, "Did you see my article
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I jedan je doktor rekao drugoj dvojici, "Jeste li vidjeli moj članak
06:43
in the New England Journal of Medicine?"
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u 'New England Journal of Medicine'?"
06:45
And the other said, "No. That's great. Congratulations!"
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A drugi je rekao, "Ne. To je odlično.Čestitam!"
06:48
The next one got kind of a wry smile on his face and said,
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Idući doktor je imao iskrivljen osmijeh na licu i rekao je,
06:51
"Well while you were, you know, doing your research," --
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"Dok si ti, znaš, radio na svom istraživanju,"
06:54
notice the condescending tone --
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obratite pažnju na ljubazan ton --
06:56
"While you were off doing your research, I was off doing more surgeries
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"Dok si ti radio na svo istraživanju, ja sam napravio više kirurških zahvata
06:59
than anyone else in the department of surgery at this institution."
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nego bilo tko drugi na kirurškom odjelu u ovoj instituciji."
07:02
And the third one got the same wry smile and said,
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I treći imao isti iskrivljeni osmijeh i rekao,
07:04
"Well, while you were off doing your research,
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"Dok si ti radio na svom istraživčkom radu,
07:07
and you were off doing your monkey meatball surgery,
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a ti si radio na svojim majmunskim kirurškim zahvatima,
07:09
that eventually we'll train monkeys to do,
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za koje ćemo istrenirati majmune da ih rade,
07:12
or cells or robots, or maybe not even need to do it at all,
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ili stanice ili robote, ili ih možda ni nećemo uopće morati raditi,
07:15
I was off running the future of the residency program,
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ja sam bio nadležan za budućnost programa specijalističkog staža
07:17
which is really the future of medicine."
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koji je zapravo budućnost medicine."
07:19
And they all kind of laughed and they patted him on the back.
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I svi su se, na neki način, smijali i tapšali ga po leđima.
07:21
And the elevator door opened, and they all walked out.
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I vrata dizala su se otvorila. I svi su izašli.
07:23
That is a meeting of a Stage Three tribe.
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To je sastanak plemena "treće faze".
07:25
Now, we find these in places
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E sada, te nalazimo na mjestima
07:29
where really smart, successful people show up.
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gdje se pojavljuju stvarno pametni i uspješni ljudi.
07:32
Like, oh, I don't know, TEDx USC.
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Kao, ne znam, TEDxUSC.
07:36
(Laughter)
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(Smijeh)
07:37
Here is the greatest challenge we face in innovation.
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Ovdje dolazimo do najvećeg izazova u inoviranju.
07:40
It is moving from Stage Three
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To je prelazak iz "treće faze"
07:42
to Stage Four.
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u "četvrtu fazu".
07:44
Let's take a look at a quick video snippet.
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Pogledajmo kratak video uradak.
07:47
This is from a company called Zappos, located outside Las Vegas.
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Ovo je od kompanije Zappos, koja se nalazi izvan Las Vegasa.
07:50
And my question on the other side is just going to be,
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I moje pitanje, s druge strane, će biti samo,
07:53
"What do you think they value?"
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"Što mislite što oni cijene?"
07:55
It was not Christmas time. There was a Christmas tree.
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Nije bilo božićno vrijeme. Tamo je bilo božićno drvce.
07:59
This is their lobby.
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Ovo je njihovo predvorje.
08:07
Employees volunteer time in the advice booth.
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Zaposlenici volontiraju na štandu za savjete.
08:09
Notice it looks like something out of a Peanuts cartoon.
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Uočite kako izgleda poput nečeg iz crtića o Snoopy-u.
08:12
Okay, we're going through the hallway here at Zappos.
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OK, prolazimo kroz hodnik ovdje u Zapposu.
08:15
This is a call center. Notice how it's decorated.
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Ovo je centar za poziv. Uočite kako je ukrasen.
08:17
Notice people are applauding for us.
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Primjetite kako ljudi plješću za nas.
08:20
They don't know who we are and they don't care. And if they did
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Ne znaju tko smo mi niti ih zanima. A ako bi znali
08:22
they probably wouldn't applaud.
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vjerojatno ne bi pljeskali.
08:26
But you'll notice the level of excitement.
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Ali, primjetit ćete razinu uzbuđenja.
08:28
Notice, again, how they decorate their office.
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Primjetite, ponovno, kako su ukrasili svoje urede.
08:30
Now, what's important to people at Zappos,
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E sada, ono što je važno ljudima u Zapposu,
08:32
these may not be the things that are important to you.
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ne moraju biti stvari koje će biti važne i vama.
08:34
But they value things like fun. And they value creativity.
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Ali oni cijene stvari kao što je zabava. I oni cijene kreativnost.
08:37
One of their stated values is, "Be a little bit weird."
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Jedna od njihovih utvrđenih vrijednosti je, "Budi malo čudna."
08:40
And you'll notice they are a little bit weird.
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I primjetiti ćete da oni jesu malo čudni.
08:44
So when individuals come together
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Tako kada se zaposlenici nađu
08:46
and find something that unites them
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i otkriju nešto što ih povezuje,
08:48
that's greater than their individual competence,
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nešto što je veće od njihovih individualnih sposobnosti,
08:51
then something very important happens.
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tada se nešto jako važno dogodi.
08:53
The group gels. And it changes
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Grupa se slijepi. I promijeni
08:56
from a group of highly motivated
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iz grupe visoko motiviranih,
08:58
but fairly individually-centric people
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ali dosta pojedinačno orijentiranih osoba,
09:01
into something larger,
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u nešto veće,
09:03
into a tribe that becomes aware of its own existence.
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u pleme koje postaje svjesno svojeg postojanja.
09:06
Stage Four tribes can do remarkable things.
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Plemena "četvrte faze" mogu napraviti izvanredne stvari.
09:09
But you'll notice we're not at the top of the mountain yet.
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Ali primjetit ćete da jos nismo došli do vrha planine.
09:12
There is, in fact, another stage.
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Postoji, zapravo, jos jedna faza.
09:14
Now, some of you may not recognize the scene that's up here.
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E sada, neki od vas neće prepoznati scenu koja se nalazi ovdje gore.
09:17
And if you take a look at the headline of Stage Five, which is "Life is Great,"
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I ako pogledate naslov "pete faze", koji je "Život je super,"
09:21
this may seem a little incongruous.
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činiti će vam se kako se ne podudara.
09:23
This is a scene or snippet
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Ovo je scena ili isječak
09:25
from the Truth and Reconciliation process in South Africa
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iz procesa "Istine i pomirenja" u Južnoj Africi
09:28
for which Desmond Tutu won the Nobel Prize.
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za koju je Desmond Tutu dobio Nobelovu nagradu.
09:31
Now think about that. South Africa,
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Razmislite sada o tome. Južna Afrika,
09:33
terrible atrocities had happened in the society.
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užasni zločini koji su se dogodili u društvu.
09:36
And people came together
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I ljudi su se skupili zajedno
09:38
focused only on those two values: truth and reconciliation.
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fokusirajući se samo na te dvije vrijednosti: istinu i pomirenje.
09:42
There was no road map. No one had ever done
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Nije bilo nikakvog putokaza. Nitko prije nije napravio
09:44
anything like this before.
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išta slično ovome.
09:46
And in this atmosphere, where the only guidance
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I u takvoj atmosferi, gdje su jedina vodilja
09:49
was people's values and their noble cause,
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bile vrijednosti ljudi, i njihov plemeniti povod,
09:52
what this group accomplished was historic.
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ono što je ta grupa postigla je ušlo u povijest.
09:55
And people, at the time, feared that South Africa
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A ljudi su se u to vrijeme bojali kako će Južna Afrika
09:58
would end up going the way that Rwanda has gone,
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završiti na istom putu kojim je krenula Ruanda.
10:00
descending into one skirmish after another
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Prelazeći iz jednog okršaja u drugi
10:03
in a civil war that seems to have no end.
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u građanskom ratu za koji se činilo kako nema kraja.
10:05
In fact, South Africa has not gone down that road.
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Zapravo, Južna Afrika nije krenula tim putem.
10:08
Largely because people like Desmond Tutu
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U velikoj mjeri zbog ljudi kao što je Desmond Tutu
10:11
set up a Stage Five process
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koji je uspostavio proces "pete faze"
10:14
to involve the thousands and perhaps millions
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kako bi uključio tisuće, možda milijune
10:16
of tribes in the country, to bring everyone together.
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plemena u zemlji, kako bi ih sve spojio.
10:19
So, people hear this and they conclude the following,
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Tako kada ljudi čuju to, zakljuće slijedeće,
10:22
as did we in doing the study.
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kao što smo i mi u izradi ove studije.
10:24
Okay, got it. I don't want to talk Stage One.
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OK, shvatio sam. Ne želim razgovarati s "prvom fazom".
10:27
That's like, you know, "Life sucks." Who wants to talk that way?
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To je kao, znate, "Život ne valja." Tko želi govoriti na taj način?
10:29
I don't want to talk like they do
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Ne želim pričati kao što pričaju oni
10:31
at the particular DMV that's close to where Dave lives.
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u određenom Uredu za motorna vozila blizu gdje Dave živi.
10:33
I really don't want to just say "I'm great,"
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Stvarno ne želim samo reći, "Ja sam super."
10:35
because that kind of sounds narcissistic, and then I won't have any friends.
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Jer to zvuči narcisoidno. I onda neću imati nikakvih prijatelja.
10:38
Saying, "We're great" -- that sounds pretty good.
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Govoriti, "Mi smo super" - to zvuči prilično dobro.
10:40
But I should really talk Stage Five, right? "Life is great."
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Ali ja bih, zapravo, trebao koristiti govor "pete faze", jel tako? "Život je super."
10:44
Well, in fact, there are three somewhat counter-intuitive findings
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Zapravo, postoje tri oprečna zaključka
10:48
that come out of all this.
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koja proizlaze iz svega ovog.
10:50
The first one, if you look at the Declaration of Independence
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Prvi, ako pogledate Deklaraciju nezavisnosti,
10:52
and actually read it,
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i stvarno je pročitate,
10:54
the phrase that sticks in many of our minds
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fraza koja ostaje u glavi mnogih od nas
10:56
is things about inalienable rights.
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su stvari o neotuđivim pravima.
10:59
I mean, that's Stage Five, right? Life is great,
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Mislim, to je "peta faza", zar ne? Život je super,
11:01
oriented only by our values,
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usmjeren samo prema našim vrijednostima,
11:03
no other guidance.
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bez ikakve druge vodilje.
11:05
In fact, most of the document is written at Stage Two.
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Zapravo, većina dokumenta je napisana u "drugoj fazi".
11:08
"My life sucks because I live under a tyrant,
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"Moj život ne valja jer živim pod tiranom,
11:11
also known as King George.
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poznatijim i kao kralj George.
11:13
We're great! Who is not great? England!"
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Mi smo super! Tko nije super? Engleska!"
11:15
Sorry. (Laughter)
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Oprostite. (Smijeh)
11:19
Well, what about other great leaders? What about Gandhi?
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A što je s drugim velikim vođama? Što je s Gandhijem?
11:21
What about Martin Luther King?
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Što je s Martinom Lutherom Kingom?
11:23
I mean, surely these were just people who preached, "Life is great," right?
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Mislim, to su zasigurno bili samo ljudi koji su propovijedali, "Život je super." Točno?
11:25
Just one little bit of happiness and joy after another.
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Samo jedno nizanje sreće i radosti za drugim.
11:29
In fact, Martin Luther King's most famous line was at Stage Three.
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Zapravo, najpoznatija rečenica Martina Lithera Kinga je bila u "trećoj fazi".
11:33
He didn't say "We have a dream." He said, "I have a dream."
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On nije rekao "Mi imamo san." Rekao je, "Ja imam san."
11:36
Why did he do that? Because most people
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Zašto je to napravio? Zato jer većina ljudi
11:38
are not at Stage Five.
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nije u "petoj fazi".
11:40
Two percent are at Stage One.
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2% se nalazi u "prvoj fazi".
11:42
About 25 percent are at Stage Two,
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Oko 25% se nalazi u "drugoj fazi",
11:46
saying, in effect, "My life sucks."
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govoreći, ustvari, "Moj život ne valja."
11:49
48 percent of working tribes say, these are employed tribes,
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48% radnih plemena govori, to su zaposlena plemena,
11:54
say, "I'm great and you're not."
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govori, "Ja sam super, a ti nisi."
11:56
And we have to duke it out every day, so we resort to politics.
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I moramo se boriti s tim svaki dan. Zato pribjegavamo politici.
11:59
Only about 22 percent of tribes
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Svega 22% plemena
12:01
are at Stage Four,
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se nalazi u "četvrtoj fazi",
12:03
oriented by our values, saying "We're great.
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usmjeravani vlastitim vrijednostima, govoreći "Mi smo super.
12:05
And our values are beginning to unite us."
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I naše nas vrijednosti počinju sjedinjavati."
12:07
Only two percent, only two percent of tribes
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Samo 2%, samo 2% plemena
12:10
get to Stage Five.
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dođe do "pete faze".
12:12
And those are the ones that change the world.
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I to su oni koji mijenjaju svijet.
12:14
So the first little finding from this
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Stoga je prvi mali zaključak koji slijedi iz ovog
12:16
is that leaders need to be able to talk all the levels
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da vođe moraju biti sposobni govoriti svim razinama
12:19
so that you can touch every person in society.
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kako bi dotakli svaku osobu u društvu.
12:22
But you don't leave them where you found them. Okay?
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Ali ne ostavljate ih tamo gdje ste ih našli. OK?
12:25
Tribes can only hear one level above and below where they are.
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Plemena mogu čuti samo razinu iznad i ispod one u kojoj se nalaze.
12:29
So we have to have the ability to talk
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Zato moramo imati sposobnost govoriti
12:31
all the levels, to go to where they are.
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svim razinama, i ići tamo gdje su oni.
12:33
And then leaders nudge people
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I onda vođe guraju ljude
12:35
within their tribes to the next level.
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unutar njihovih plemena na slijedeću razinu.
12:37
I'd like to show you some examples of this.
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Volio bih vam pokazati neke primjere toga.
12:39
One of the people we interviewed was Frank Jordan,
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Jedna od osoba koju smo intervjuirali je bio Frank Jordan,
12:42
former Mayor of San Francisco. Before that
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bivši gradonačelnik San Francisca. Prije toga
12:44
he was Chief of Police in San Francisco.
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bio je šef policije u San Franciscu.
12:46
And he grew up essentially in Stage One.
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I, u osnovi, je odrastao u "prvoj fazi".
12:49
And you know what changed his life? It was walking into
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I znate što je promijenilo njegov život? Bio je to ulazak
12:51
one of these, a Boys and Girls Club.
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u jedan od onih, Klubova dječaka i djevojčica.
12:53
Now here is what happened to this person
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Evo što se dogodilo toj osobi
12:56
who eventually became Mayor of San Francisco.
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koja je, naposljetku, postala gradonačelnik San Francisca.
12:58
He went from being alive and passionate
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Od stanja u kojem se osjećao živ i pun strasti
13:00
at Stage One -- remember, "Life sucks,
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u "prvoj fazi" -- upamtite, "Život ne valja,
13:02
despairing hostility, I will do whatever it takes to survive" --
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očajno neprijateljstvo, napravit ću sve što treba da preživim" --
13:06
to walking into a Boys and Girls Club,
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on je ušetao u Klub dječaka i djevojčica,
13:08
folding his arms, sitting down in a chair,
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sklopivši ruke, sjedeći u stolicu,
13:10
and saying, "Wow. My life really sucks.
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i govoreći, "Vāu. Moj život stvarno ne valja.
13:12
I don't know anybody.
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Ne znam nikoga.
13:14
I mean, if I was into boxing, like they were,
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Mislim, ukoliko bih se bavio boksom, kao što se oni bave,
13:16
then my life wouldn't suck. But I don't. So it does.
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onda bi moj život valjao. Ali se ne bavim. Zato ne valja.
13:18
So I'm going to sit here in my chair and not do anything."
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Zato ću sjesti ovdje u svoj stolac i neću ništa raditi."
13:20
In fact, that's progress.
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Zapravo, to je napredak.
13:22
We move people from Stage One to Stage Two
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Pomičemo ljude iz "prve faze" u "drugu fazu"
13:25
by getting them in a new tribe
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tako da ih stavljamo u novo pleme.
13:27
and then, over time, getting them connected.
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I tada ih, s vremenom, povezujemo.
13:30
So, what about moving
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A, što je s prelaskom
13:32
from Stage Three to Stage Four?
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iz "treće faze" u "četvrtu fazu"?
13:34
I want to argue that we're doing that right here.
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Želim argumentirati kako to radimo upravo ovdje.
13:37
TED represents a set of values,
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T-E-D predstavlja skup vrijednosti.
13:40
and as we unite around these values,
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I kako se mi okupljamo oko tih vrijednosti,
13:43
something really interesting begins to emerge.
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nešto stvarno zanimljivo se počinje razvijati.
13:45
If you want this experience to live on
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Ukoliko želite da to iskustvo i dalje živi
13:48
as something historic,
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kao nešto povijesno,
13:50
then at the reception tonight I'd like to encourage you to do something
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onda ću vas stimulirati da noćas na prijemu učinite nešto
13:53
beyond what people normally do
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više nego što to ljudi normalno čine,
13:55
and call networking.
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i nazivaju sklapanje poznanstava.
13:57
Which is not just to meet new people
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Koje i nije samo upoznavanje novih ljudi
13:59
and extend your reach, extend your influence,
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i širenje vašeg dometa, širenje vašeg utjecaja.
14:02
but instead, find someone you don't know,
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Umjesto toga, pronađite nekoga koga ne poznajete,
14:04
and find someone else you don't know,
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i nađite još nekog koga ne poznajete,
14:06
and introduce them.
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i predstavite ih jedno drugome.
14:08
That's called a triadic relationship.
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To se naziva trojni odnos.
14:11
See, people who build world-changing tribes do that.
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Vidite, ljudi koji grade plemena koja mijenja svijet čine to.
14:15
They extend the reach of their tribes
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Oni prošire doseg svojih plemena
14:18
by connecting them, not just to myself,
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povezujući ih, ne samo na sebe,
14:20
so that my following is greater,
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tako da osoba iza mene ima veću dobit.
14:22
but I connect people who don't know each other
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Ali ja povezujem ljude koji se ne poznaju međusobno
14:24
to something greater than themselves.
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u nešto veće od njih samih.
14:26
And ultimately that adds to their values.
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I naposljetku, to se dodaje njihovim vrijednostima.
14:29
But we're not done yet. Because then how do we go from Stage Four,
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Ali nismo još gotovi. Jer, kako prelazimo iz "četvrte faze"
14:33
which is great, to Stage Five?
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koja je super, u "petu fazu"?
14:36
The story that I like to end with is this. It comes out of
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Ovo je priča s kojom volim završiti. Dolazi
14:38
a place called the Gallup Organization.
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iz mjesta zvanog Gallup organizacija.
14:40
You know they do polls, right?
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Znate kako oni rade ankete, jel' tako?
14:42
So it's Stage Four. We're great. Who is not great?
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Tako je to "četvrta faza". Mi smo super. Tko nije super?
14:44
Pretty much everybody else who does polls.
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Uglavnom svi ostali koji rade ankete.
14:47
If Gallup releases a poll on the same day that NBC releases a poll,
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Ako Gallup objavi anketu na isti dan kada i NBC objavi anketu,
14:50
people will pay attention to the Gallup poll. Okay, we understand that.
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ljudi će obraćati pozornost na Gallup-ovu anketu. OK, to smo shvatili.
14:53
So, they were bored.
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I tako im je dosadilo.
14:55
They wanted to change the world. So here is the question someone asked.
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Htjeli su promijeniti svijet. Ovo je pitanje koje je netko postavio.
14:58
"How could we,
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"Kako bismo mi mogli,
15:00
instead of just polling what Asia thinks
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umjesto anketiranja što Azija misli
15:02
or what the United States thinks,
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ili što Sjedinjene Države misle,
15:04
or who thinks what about Obama
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ili tko misli što o Obami
15:06
versus McCain or something like that,
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protiv McCain-a, ili nešto poput toga, [pitati],
15:08
what does the entire world think?"
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Što cijeli svijet misli?"
15:12
And they found a way to do the first-ever world poll.
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I pronašli su način da naprave prvu ikad napravljenu svjetsku anketu.
15:16
They had people involved who were Nobel laureates
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Uključeni su bili ljudi koji su dobili Nobelovu nagradu
15:18
in economics, who reported being bored.
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iz područja ekonomije, koji su izjavili kako im je dosadno.
15:20
And suddenly they pulled out sheets of paper
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I iznenada su izvadili listove papira
15:22
and were trying to figure out, "How do we survey the population
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i pokušali su smisliti, "Kako intervjuiramo populaciju
15:25
of Sub-Saharan Africa?
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subsaharske Afrike?
15:27
How do we survey populations that don't have access to technology,
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Kako intervjuiramo populacije koje nemaju pristup tehnologiji,
15:30
and speak languages we don't speak,
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i pričaju jezicima kojima mi ne pričamo,
15:32
and we don't know anyone who speaks those languages. Because in order
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a mi ne znamo nikog tko zna te jezike. Jer, ako
15:34
to achieve on this great mission,
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želimo postići tu veliku misiju,
15:37
we have to be able to do it.
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moramo biti u mogućnosti to i napraviti.
15:39
Incidentally, they did pull it off.
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Uzgred rečeno, uspjeli su.
15:41
And they released the first-ever world poll.
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I objavili su prvu ikada izvedenu svjetsku anketu.
15:44
So I'd like to leave you with these thoughts.
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Zato bih vas volio ostaviti s ovim mislima.
15:46
First of all: we all form tribes, all of us.
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Kao prvo: svi mi činimo plemena, svi mi.
15:49
You're in tribes here. Hopefully you're extending the reach
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Vi se ovdje nalazite u plemenima. Nadajmo se da proširujete doseg
15:51
of the tribes that you have.
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plemena koja imate.
15:53
But the question on the table is this:
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Ali pitanje koje se nameće je ovo.
15:56
What kind of an impact are the tribes
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Kakav utjecaj plemena
15:58
that you are in making?
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u kojima se vi nalazite, stvaraju?
16:00
You're hearing one presentation after another,
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Slušate jednu prezentaciju za drugom,
16:03
often representing a group of people, a tribe,
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koje često predstavljaju grupe ljudi, pleme,
16:05
about how they have changed the world.
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o tome kako su oni promijenili svijet.
16:08
If you do what we've talked about, you listen
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Ukoliko radite ono o čemu smo pričali, slušajte
16:10
for how people actually communicate in the tribes that you're in.
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kako, zapravo, ljudi komuniciraju unutar plemena u kojima ste Vi.
16:13
And you don't leave them where they are. You nudge them forward.
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I ne ostavljate ih tamo gdje jesu. Pomičete ih naprijed.
16:16
You remember to talk all five culture stages.
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Zapamtite pričati svih pet faza kulture.
16:19
Because we've got people in all five, around us.
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Jer ljudi svugdje oko nas se nalaze u svih pet.
16:22
And the question that I'd like to leave you with is this:
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I pitanje s kojim bih vas volio ostaviti na kraju je slijedeće:
16:25
Will your tribes change the world?
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Hoće li vaša plemena promijeniti svijet?
16:27
Thank you very much.
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Hvala vam najljepša.
16:29
(Applause)
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(Pljesak)

Original video on YouTube.com
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