Sisonke Msimang: If a story moves you, act on it | TED

100,623 views ・ 2017-02-02

TED


Please double-click on the English subtitles below to play the video.

00:00
Translator: Joseph Geni Reviewer: Joanna Pietrulewicz
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Prevodilac: Sonja Rajkovic Lektor: Ivana Krivokuća
00:12
So earlier this year,
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Početkom ove godine,
00:14
I was informed that I would be doing a TED Talk.
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obaveštena sam da ću držati govor na TED-u.
00:18
So I was excited, then I panicked,
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Bila sam uzbuđena, a potom u panici,
00:20
then I was excited, then I panicked,
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pa sam bila uzbuđena, pa opet u panici,
00:22
and in between the excitement and the panicking,
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a negde između uzbuđenja i panike,
00:24
I started to do my research,
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krenula sam da istražujem,
i moje istraživanje se sastojalo pre svega od guglanja - kako održati govor na TED-u.
00:27
and my research primarily consisted of Googling how to give a great TED Talk.
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00:31
(Laughter)
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(Smeh)
00:32
And interspersed with that,
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A uporedo sa tim,
00:34
I was Googling Chimamanda Ngozi Adichie.
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tražila sam na Guglu ime Čimamanda Ngozi Adiči.
00:37
How many of you know who that is?
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Koliko vas zna ko je to?
00:38
(Cheers)
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(Ovacije)
00:41
So I was Googling her because I always Google her
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Dakle, guglala sam o njoj jer uvek guglam o njoj
zato što sam njen fan,
00:44
because I'm just a fan,
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00:45
but also because she always has important and interesting things to say.
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ali i zato što ona uvek ima nešto važno i zanimljivo da kaže.
Kombinacija tih pretraga
00:49
And the combination of those searches
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00:52
kept leading me to her talk
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me je uporno vodila ka njenom govoru
o opasnostima jedne priče,
00:55
on the dangers of a single story,
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00:58
on what happens when we have a solitary lens
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o tome šta se dešava kada imamo jednu perspektivu
01:01
through which to understand certain groups of people,
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kroz koju razumemo određene grupe ljudi,
01:04
and it is the perfect talk.
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i to je jedan savršen govor.
01:07
It's the talk that I would have given if I had been famous first.
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To je govor koji bih ja održala da sam postala poznata pre nje.
01:12
(Laughter)
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(Smeh)
01:14
You know, and you know, like, she's African and I'm African,
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Znate, ona je Afrikanka i ja sam Afrikanka,
01:17
and she's a feminist and I'm a feminist,
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ona je feministkinja i ja sam feministkinja,
01:19
and she's a storyteller and I'm a storyteller,
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ona je pripovedač i ja sam pripovedač,
01:21
so I really felt like it's my talk.
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stvarno sam osećala kao da je govor moj.
01:23
(Laughter)
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(Smeh)
01:26
So I decided that I was going to learn how to code,
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Tako da sam odlučila da ću naučiti kodiranje,
01:29
and then I was going to hack the internet
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onda bih izvršila napad na internet
01:31
and I would take down all the copies of that talk that existed,
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i uklonila bih sve kopije tog govora koje postoje,
01:35
and then I would memorize it,
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a onda bih ga naučila,
došla bih ovde i održala taj govor kao da je moj.
01:37
and then I would come here and deliver it as if it was my own speech.
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Taj plan je išao veoma dobro, osim dela sa kodiranjem,
01:40
So that plan was going really well, except the coding part,
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01:43
and then one morning a few months ago,
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i onda jednog jutra pre nekoliko meseci,
01:47
I woke up
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probudila sam se
i čula vesti da je žena jednog predsedničkog kandidata
01:49
to the news that the wife of a certain presidential candidate
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01:54
had given a speech that --
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održala govor koji -
01:57
(Laughter)
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(Smeh)
01:59
(Applause)
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(Aplauz)
02:04
that sounded eerily like a speech given by one of my other faves,
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koji je jezivo zvučao kao govor koji je održao moj drugi favorit
02:09
Michelle Obama.
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Mišel Obama.
02:10
(Cheers)
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(Ovacije)
02:12
And so I decided that I should probably write my own TED Talk,
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Tako sam odlučila da bi verovatno trebalo da napišem svoj TED govor,
i zato sam danas ovde.
02:17
and so that is what I am here to do.
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02:19
I'm here to talk about my own observations about storytelling.
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Ovde sam da govorim o sopstvenim zapažanjima
o pripovedanju priča.
02:24
I want to talk to you about the power of stories, of course,
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Želim da vam govorim o moći priča, naravno,
02:28
but I also want to talk about their limitations,
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ali takođe želim da govorim o njihovim ograničenjima,
02:31
particularly for those of us who are interested in social justice.
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posebno za nas koji smo zainteresovani za društvenu pravdu.
Od kad je Adiči održala taj govor pre sedam godina,
02:36
So since Adichie gave that talk seven years ago,
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02:39
there has been a boom in storytelling.
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krenula je prava pomama za pripovedanjem priča.
02:41
Stories are everywhere,
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Priče su svuda oko nas,
02:44
and if there was a danger in the telling of one tired old tale,
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i ako bi postojala opasnost u pričanju jedne te iste stare priče,
02:48
then I think there has got to be lots to celebrate about the flourishing
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onda mislim da mora da ima i puno razloga za slavlje zbog procvata
02:52
of so many stories and so many voices.
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toliko puno priča i toliko puno glasova.
02:55
Stories are the antidote to bias.
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Priče su protivotrov za predrasude.
02:58
In fact, today, if you are middle class and connected via the internet,
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U stvari, danas, ako pripadate srednjoj klasi i imate internet vezu,
možete da skinete priče jednim klikom tastera
03:04
you can download stories at the touch of a button
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03:07
or the swipe of a screen.
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ili jednim dodirom ekrana.
03:08
You can listen to a podcast
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Možete slušati podkast
03:10
about what it's like to grow up Dalit in Kolkata.
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o tome kako je to odrastati kao Dalit u Kalkuti.
03:14
You can hear an indigenous man in Australia
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Možete čuti domoroca u Australiji
03:16
talk about the trials and triumphs of raising his children in dignity
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kako govori o iskušenjima i uspesima podizanja dece dostojanstveno
i sa ponosom.
03:21
and in pride.
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03:22
Stories make us fall in love.
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Priče čine da se zaljubimo.
03:24
They heal rifts and they bridge divides.
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One popravljaju nesporazume i premošcuju jaz.
03:27
Stories can even make it easier for us
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Priče čak mogu da olakšaju
03:29
to talk about the deaths of people in our societies
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da pričamo o smrti ljudi u našem društvu
koji nisu tako važni, zato što čine da brinemo.
03:32
who don't matter, because they make us care.
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03:34
Right?
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Je l' tako?
03:36
I'm not so sure,
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Nisam tako sigurna,
a ja zapravo radim na mestu koje se zove Centar za priče.
03:38
and I actually work for a place called the Centre for Stories.
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03:41
And my job is to help to tell stories
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Moj posao je da pomognem da se ispričaju priče
03:46
that challenge mainstream narratives about what it means to be black
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koji osporavaju ustaljeni narativ o tome šta znači biti crnac,
03:49
or a Muslim or a refugee or any of those other categories
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musliman, izbeglica ili bilo koja od drugih kategorija
03:52
that we talk about all the time.
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o kojima pričamo sve vreme.
03:55
But I come to this work
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Ali došla sam na ovaj posao
03:57
after a long history as a social justice activist,
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nakon duge karijere kao aktivista za društvenu pravdu,
04:00
and so I'm really interested in the ways
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i zaista sam zainteresovana za načine
04:02
that people talk about nonfiction storytelling
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na koje ljudi govore o pričanju stvarnih priča
04:05
as though it's about more than entertainment,
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kao da je to više od zabave,
04:07
as though it's about being a catalyst for social action.
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kao da se radi o tome da se bude podsticaj za društveno delovanje.
04:11
It's not uncommon to hear people say
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Nije ništa čudno da čujete ljude da kažu
04:14
that stories make the world a better place.
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da priče čine svet lepšim mestom za život.
04:18
Increasingly, though, I worry that even the most poignant stories,
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Ipak, sve više me brine da čak i najdirljivije priče,
posebno priče o ljudima do kojih izgleda da nikom nije stalo,
04:22
particularly the stories about people who no one seems to care about,
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mogu često da stanu na put delovanju ka društvenoj jednakosti.
04:26
can often get in the way of action towards social justice.
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04:29
Now, this is not because storytellers mean any harm.
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Ovo nije zato što pripovedači imaju zlu nameru.
04:33
Quite the contrary.
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Baš naprotiv.
04:34
Storytellers are often do-gooders like me and, I suspect, yourselves.
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Pripovedači su često oni koji čine dobra dela kao ja a, verujem, i vi.
04:39
And the audiences of storytellers
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I publika pripovedača
04:42
are often deeply compassionate and empathetic people.
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su često veoma saosećajni ljudi puni empatije.
04:46
Still, good intentions can have unintended consequences,
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Ipak, dobre namere mogu imati neželjene posledice,
04:51
and so I want to propose that stories are not as magical as they seem.
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tako da želim da iznesem ideju da priče nisu tako magične kao što se čine.
04:55
So three -- because it's always got to be three --
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Evo tri - zato što uvek mora da bude tri -
04:58
three reasons why I think
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tri razloga zašto ja mislim
05:00
that stories don't necessarily make the world a better place.
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da priče ne čine nužno svet boljim mestom za život.
05:06
Firstly, stories can create an illusion of solidarity.
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Prvo, priče mogu da stvore privid složnosti.
05:10
There is nothing like that feel-good factor you get
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Nema ničeg boljeg od osećaja koji imate
05:12
from listening to a fantastic story
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dok slušate sjajnu priču
kada vam se čini kao da ste se popeli na taj vrh planine, je l' tako,
05:15
where you feel like you climbed that mountain, right,
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05:18
or that you befriended that death row inmate.
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ili da ste se sprijateljili sa tim osuđenikom na smrt.
05:21
But you didn't.
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Ali niste.
05:23
You haven't done anything.
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Niste učinili ništa.
Slušanje je važan,
05:25
Listening is an important
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05:26
but insufficient step towards social action.
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ali nedovoljan korak ka društvenom delovanju.
Drugo, mislim da nas često privuku
05:31
Secondly, I think often we are drawn
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likovi i protagonisti
05:34
towards characters and protagonists
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05:36
who are likable and human.
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koji su simpatični i čovečni.
05:40
And this makes sense, of course, right?
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I ovo ima smisla, naravno, je l' tako?
05:42
Because if you like someone, then you care about them.
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Zato što ako vam se neko dopada, onda vam je stalo njega.
05:45
But the inverse is also true.
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Ali obrnuto je takođe tačno.
05:47
If you don't like someone,
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Ako vam se neko ne dopada,
05:49
then you don't care about them.
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onda vam nije stalo do njega.
I ako vam nije stalo do njega,
05:51
And if you don't care about them,
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ne morate da se osećate kao da imate moralnu obavezu
05:53
you don't have to see yourself as having a moral obligation
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05:56
to think about the circumstances that shaped their lives.
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da razmišljate o okolnostima koje su uticale na njihov život.
Ja sam naučila ovu lekciju sa 14 godina.
06:01
I learned this lesson when I was 14 years old.
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06:04
I learned that actually, you don't have to like someone
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Naučila sam da zapravo neko ne mora da ti se dopada
da bi prepoznao njegovu mudrost,
06:07
to recognize their wisdom,
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06:08
and you certainly don't have to like someone
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i svakako neko ne mora da ti se dopada
06:10
to take a stand by their side.
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da bi stao na njegovu stranu.
06:12
So my bike was stolen
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Dakle, ukraden mi je bicikl
06:15
while I was riding it --
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dok sam ga vozila -
(Smeh)
06:17
(Laughter)
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što je moguće jedino ako vozite dovoljno sporo, što ja jesam radila.
06:18
which is possible if you're riding slowly enough, which I was.
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06:21
(Laughter)
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(Smeh)
06:23
So one minute I'm cutting across this field
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U jednom trenutku, ja prelazim preko tog polja
06:26
in the Nairobi neighborhood where I grew up,
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u naselju u Najrobiju gde sam odrasla,
06:28
and it's like a very bumpy path,
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i put je veoma neravan,
a kada vozite bicikl,
06:31
and so when you're riding a bike,
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06:32
you don't want to be like, you know --
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ne želite da izgledate kao da, znate -
06:35
(Laughter)
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(Smeh)
I tako se krećem ovako, vozim sporo,
06:38
And so I'm going like this, slowly pedaling,
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06:42
and all of a sudden, I'm on the floor.
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i odjednom, na podu sam.
06:45
I'm on the ground, and I look up,
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Na zemlji sam, pogledam gore,
06:47
and there's this kid peddling away in the getaway vehicle,
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i taj dečak se odvozi na otetom vozilu,
06:50
which is my bike,
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što je moj bicikl.
06:51
and he's about 11 or 12 years old, and I'm on the floor,
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On ima oko 11 ili 12 godina, ja sam na podu,
06:55
and I'm crying because I saved a lot of money for that bike,
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plačem zato što sam uštedela dosta novca za taj bicikl,
plačem, ustajem i počinjem da vičem.
06:58
and I'm crying and I stand up and I start screaming.
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07:00
Instinct steps in, and I start screaming, "Mwizi, mwizi!"
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Instinkt se javlja i počinjem da vičem, „Mvizi, mvizi!“
07:04
which means "thief" in Swahili.
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što je „lopov“ na svahiliju.
07:07
And out of the woodworks, all of these people come out
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I sa svih strana, svi ti ljudi izlaze
07:12
and they start to give chase.
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i počinju da jure.
Ovo je Afrika, znači pravda mase na delu.
07:14
This is Africa, so mob justice in action.
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07:16
Right?
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Je l'?
07:17
And I round the corner, and they've captured him,
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Zalazim iza ugla, i oni su ga zarobili,
07:20
they've caught him.
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uhvatili su ga.
Osumnjičeni je uhvaćen,
07:22
The suspect has been apprehended,
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oni ga nateraju da mi vrati bicikl,
07:24
and they make him give me my bike back,
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07:27
and they also make him apologize.
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i nateraju ga da mi se izvini.
07:29
Again, you know, typical African justice, right?
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Ponovo, znate, tipična afrička pravda, je l'?
Nateraju ga da se izvini.
07:33
And so they make him say sorry.
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07:34
And so we stand there facing each other,
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I tako stojimo nas dvoje jedno naspram drugog,
07:36
and he looks at me, and he says sorry,
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on me pogleda i kaže da mu je žao,
07:39
but he looks at me with this unbridled fury.
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ali me gleda sa takvim razuzdanim besom.
07:43
He is very, very angry.
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On je baš, baš ljut.
07:47
And it is the first time that I have been confronted with someone
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To je prvi put da sam se suočila sa nekim kome se nisam dopadala
07:50
who doesn't like me simply because of what I represent.
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samo zbog onog što predstavljam.
Posmatra me onim pogledom koji kao da kaže:
07:53
He looks at me with this look as if to say,
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07:55
"You, with your shiny skin and your bike, you're angry at me?"
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„Ti, sa tvojom blistavom kožom i tvojim biciklom, ti si ljuta na mene?“
To je bila teška lekcija - da mu se nisam sviđala,
08:01
So it was a hard lesson that he didn't like me,
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08:04
but you know what, he was right.
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ali znate šta, bio je u pravu.
08:06
I was a middle-class kid living in a poor country.
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Ja sam bila dete srednje klase koje živi u siromašnoj zemlji.
08:10
I had a bike, and he barely had food.
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Imala sam bicikl, a on je jedva imao hranu.
08:13
Sometimes, it's the messages that we don't want to hear,
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Ponekad su poruke koje ne želimo da čujemo,
08:16
the ones that make us want to crawl out of ourselves,
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one koje čine da želimo da iskočimo iz svoje kože,
08:19
that we need to hear the most.
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one koje su nam najpotrebnije da čujemo.
08:21
For every lovable storyteller who steals your heart,
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Na svakog omiljenog pripovedača koji vam osvoji srce,
ide na stotine njih čiji glasovi su nerazgovetni i grubi,
08:25
there are hundreds more whose voices are slurred and ragged,
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08:29
who don't get to stand up on a stage dressed in fine clothes like this.
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koji nemaju priliku da stoje na sceni, doterani ovako lepo.
08:34
There are a million angry-boy-on-a-bike stories
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Postoji milion priča o „ljutim dečacima na biciklu“
08:38
and we can't afford to ignore them
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i ne možemo da ih ignorišemo
08:40
simply because we don't like their protagonists
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samo zbog toga što nam se njihovi protagonisti ne dopadaju
08:43
or because that's not the kid that we would bring home with us
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ili zato što to nije dete koje bismo doveli kući iz sirotišta.
08:46
from the orphanage.
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08:48
The third reason that I think
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Treći razlog zbog kog mislim
08:50
that stories don't necessarily make the world a better place
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da priče ne čine nužno svet boljim mestom
je to da se često tako uživimo u našu ličnu priču
08:54
is that too often we are so invested in the personal narrative
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08:57
that we forget to look at the bigger picture.
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da zaboravimo da sagledamo širu sliku.
09:00
And so we applaud someone
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Tako aplaudiramo nekome
09:02
when they tell us about their feelings of shame,
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kada nam govori o svojim osećanjima srama,
09:05
but we don't necessarily link that to oppression.
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ali to ne povezujemo nužno sa ugnjetavanjem.
Klimamo glavom sa razumevanjem kada neko kaže da se osetio malim,
09:09
We nod understandingly when someone says they felt small,
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09:12
but we don't link that to discrimination.
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ali ne povezujemo to sa diskriminacijom.
09:15
The most important stories, especially for social justice,
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Najvažnije priče, posebno za društvenu pravdu,
09:18
are those that do both,
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su one koje čine oba,
09:20
that are both personal and allow us to explore and understand the political.
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koje su i lične ali nam i dopuštaju da istražimo i razumemo političku stranu.
09:25
But it's not just about the stories we like
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Ali nije reč samo o pričama koje volimo
09:27
versus the stories we choose to ignore.
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naspram priča koje biramo da ignorišemo.
09:29
Increasingly, we are living in a society where there are larger forces at play,
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Sve više živimo u društvu gde su veće sile u igri,
09:33
where stories are actually for many people beginning to replace the news.
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gde priče zapravo za mnoge ljude počinju da zauzimaju mesto vestima.
09:38
Yeah?
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Je l'?
09:39
We live in a time where we are witnessing the decline of facts,
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Živimo u vremenu gde svedočimo opadanju značaja činjenica,
09:43
when emotions rule
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kada osećanja vladaju
09:45
and analysis, it's kind of boring, right?
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a analize, to je malo dosadno, zar ne?
09:48
Where we value what we feel more than what we actually know.
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Gde cenimo ono što osećamo više nego ono što zaista znamo.
Skorašnji izveštaj Centra Pju o trendovima u Americi
09:54
A recent report by the Pew Center on trends in America
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09:58
indicates that only 10 percent of young adults under the age of 30
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ukazuje da samo 10 procenata mladih ljudi ispod 30 godina
„ima puno poverenja u medije“.
10:04
"place a lot of trust in the media."
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10:07
Now, this is significant.
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Ovo je važno.
10:09
It means that storytellers are gaining trust
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To znači da pripovedači dobijaju poverenje
10:12
at precisely the same moment
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u isto vreme
10:13
that many in the media are losing the confidence in the public.
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kada mnogi u medijima gube poverenje u javnost.
Ovo nije dobra stvar,
10:18
This is not a good thing,
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10:20
because while stories are important
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zato što, iako su priče važne
10:22
and they help us to have insights in many ways,
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i pomažu nam da dodjemo do uvida na mnogo načina,
10:24
we need the media.
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mediji su nam potrebni.
10:26
From my years as a social justice activist,
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Iz mog iskustva kao aktiviste za društvenu pravdu,
znam odlično da su nam potrebne verodostojne činjenice iz medija
10:29
I know very well that we need credible facts from media institutions
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10:35
combined with the powerful voices of storytellers.
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u kombinaciji sa moćnim glasom pripovedača.
10:39
That's what pushes the needle forward in terms of social justice.
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To je ono što će pogurati stvari u pogledu društvene pravde.
10:43
In the final analysis, of course,
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U krajnjem pogledu, naravno,
10:48
it is justice
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pravda je ono
10:50
that makes the world a better place,
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što čini svet boljim mestom,
a ne priče, zar ne?
10:52
not stories. Right?
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Dakle, ako je pravda ono čemu težimo,
10:55
And so if it is justice that we are after,
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onda mislim da ne treba da se fokusiramo na medije ili pripovedače.
10:58
then I think we mustn't focus on the media or on storytellers.
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11:01
We must focus on audiences,
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Moramo se fokusirati na publiku,
11:04
on anyone who has ever turned on a radio
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na svakog ko je ikad upalio radio
11:07
or listened to a podcast,
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ili slušao podkast,
11:09
and that means all of us.
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a to znači na svakog od nas.
11:11
So a few concluding thoughts
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Još nekoliko reči kao zaključak
11:13
on what audiences can do to make the world a better place.
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o tome šta publika može da učini da svet bude bolje mesto.
Dakle, prvo, svet bi bio bolje mesto za život, mislim,
11:18
So firstly, the world would be a better place, I think,
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11:21
if audiences were more curious and more skeptical
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kada bi publika bila znatiželjnija, skeptičnija
11:25
and asked more questions about the social context
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i postavljala više pitanja o društvenom kontekstu
11:28
that created those stories that they love so much.
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koji je stvorio te priče koje oni toliko vole.
Drugo, svet bi bio bolje mesto
11:32
Secondly, the world would be a better place
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11:34
if audiences recognized that storytelling is intellectual work.
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kada bi publika prepoznala da je pričanje priča intelektualan posao.
11:39
And I think it would be important for audiences
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Mislim i da bi bilo važno da publika
11:42
to demand more buttons on their favorite websites,
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zahteva više tastera na njihovim omiljenim sajtovima,
11:47
buttons for example that say,
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tastera koji, na primer, kažu:
11:50
"If you liked this story,
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„Ako vam se dopala ova priča,
11:52
click here to support a cause your storyteller believes in."
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kliknite ovde da podržite pokret u koji vaš pripovedač veruje.“
11:56
Or "click here to contribute to your storyteller's next big idea."
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Ili „kliknite ovde da doprinesete sledećoj velikoj ideji vašeg pripovedača.“
12:02
Often, we are committed to the platforms,
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Često smo odani nekoj platformi,
ali ne nužno i samom pripovedaču.
12:05
but not necessarily to the storytellers themselves.
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12:07
And then lastly, I think that audiences can make the world a better place
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I poslednje, mislim da publika može da učini svet boljim mestom
12:12
by switching off their phones,
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tako što će isključiti telefone,
12:15
by stepping away from their screens
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skloniti se od ekrana
12:17
and stepping out into the real world beyond what feels safe.
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i kročiti u stvarnost izvan onog što deluje sigurno.
12:22
Alice Walker has said,
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Alis Voker je rekla:
12:24
"Look closely at the present you are constructing.
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„Pogledajte pažljivo sadašnjost koju kreirate.
12:28
It should look like the future you are dreaming."
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Trebalo bi da izgleda kao budućnost o kojoj sanjate.“
12:32
Storytellers can help us to dream,
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Pripovedači mogu da nam pomognu da sanjamo,
12:34
but it's up to all of us to have a plan for justice.
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ali je na svima nama da imamo plan za pravdu.
12:39
Thank you.
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Hvala vam.
12:40
(Applause)
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(Aplauz)
About this website

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