How to make faster decisions | The Way We Work, a TED series

Transcriber: TED Translators admin

Prevodilac: Ivana Korom Lektor: Ivana Krivokuća

You're probably familiar with FOMO.

Verovatno znate za FOMO.

[This guy invented the term]

[Ovaj tip je izmislio taj izraz]

That's short for "Fear Of Missing Out."

To je skraćenica za "fear of missing out".

It's that feeling you get

To je onaj osećaj

when it seems everyone else is doing something better

kad izgleda kao da svi rade nešto bolje

than what you're doing now.

od onoga što vi sad radite.

But there's another FO you need to know about,

Ali postoji još jedan strah za koji treba da znate,

and it's far more dangerous.

koji je mnogo opasniji.

It's called FOBO,

Zove se SOBO,

and it's short for "Fear Of a Better Option."

skraćenica od „strah od bolje opcije“.

[The Way We Work]

[Način na koji radimo]

We live in a world of overwhelming choice.

Živimo u svetu sa previše izbora.

Even decisions that used to be simple,

Čak i odluke koje su bile jednostavne,

like choosing a restaurant or making everyday purchases,

kao izbor restorana ili svakodnevna kupovina,

are now fraught with overanalysis.

sada su prepune prekomernog analiziranja.

Technology has only made the issue more pronounced.

Tehnologija je ovaj problem samo još više naglasila.

If you want to buy a pair of white shoelaces online,

Ako želite da preko interneta kupite par belih pertli,

you have to sort through thousands of items

morate da izlistate hiljade predmeta

and read through hundreds of reviews.

i pročitate stotine ocena.

To je ogromna količina informacija za obrađivanje

That's an astounding amount of information to process

to just buy two pieces of string that cost less than your morning latte.

da biste kupili samo dva komada kanapa koji koštaju manje od jutarnje kafe.

Verovatno ste iskusili SOBO kada ste se borili

Chances are you've experienced FOBO when you've struggled

da odaberete jedan iz grupe savršeno prihvatljivih ishoda.

to choose just one from a group of perfectly acceptable outcomes.

To je simptom kulture koja nalazi vrednost

It's a symptom of a culture which sees value

in collecting and preserving as many options as possible.

u skupljanju i čuvanju što je više opcija moguće.

You might wonder why all of this is so bad.

Možda se pitate zašto je sve ovo tako loše.

It seems counterintuitive.

Deluje nelogično.

Shouldn't it be a privilege to have so many good options

Zar nije privilegija to što imamo toliko dobrih opcija za izbor?

to choose from?

Problem je u tome što SOBO uzrokuje ozbiljnu paralizu analize

The problem is, FOBO induces such severe analysis paralysis

that it can negatively impact both your personal and professional life.

i može negativno da utiče na vaš lični i profesionalni život.

When you can't make decisions with conviction,

Kada ne možete sa sigurnošću da odlučite,

you waste precious time and energy.

trošite vredno vreme i energiju.

Srećom, postoji način da prevaziđete SOBO.

Luckily, there is a way to overcome FOBO.

Here's a secret.

Evo tajne.

With any decision you make, you first have to determine the stakes,

Sa svakom odlukom koju donosite, prvo treba da odredite rizik,

as this will inform your decision-making strategy.

jer to će usmeriti vašu strategiju donošenja odluke.

Kad se sve svede,

When it comes down to it,

you only really face three types of decisions in life:

u životu imate samo tri vrste odluka:

high stakes, low stakes and no stakes.

sa velikim rizikom, malim rizikom i bez rizika.

Let's start with no-stakes decisions.

Počnim sa onima bez rizika.

These are the minor details of life,

To su sitni detalji u životu,

where there is almost never an incorrect answer,

gde skoro nikad nema pogrešnog odgovora,

and in a few hours, you won't even remember

i za nekoliko sati se nećete ni sećati

making the decision.

da ste donosili odluku.

A good example of this is choosing what to watch on TV.

Dobar primer je biranje programa koji ćete gledati na TV-u.

With thousands of shows, it's easy to get overwhelmed,

Pored hiljada emisija lako je osećati se preplavljeno,

yet no matter what you pick,

ali šta god da izaberete,

the consequences are basically nonexistent.

posledice su skoro nepostojeće.

So spending more than a few moments on FOBO

Trošenje više od nekoliko trenutaka na SOBO

is a massive waste of energy.

je užasan trošak energije.

You just need to move on.

Treba samo da nastavite dalje.

When it comes to no-stakes decisions,

Kad govorimo o odlukama bez rizika,

the key is to outsource them to the universe.

ključ je da univerzum odluči umesto vas.

For example, you can whittle down your choices to just two

Na primer, možete svesti izbor na dva

and then flip a coin.

i onda baciti novčić.

Or try my personal favorite -- ask the watch.

Ili probajte meni omiljeni - pitajte sat.

Assign each one of your choices to one half of your watch,

Dodelite po jednu odluku svakoj polovini sata,

then let the second hand tell you what you're going to do.

a onda neka sekundara kaže šta ćete da uradite.

Looks like I'll be having the fish.

Izgleda da ću ja jesti ribu.

That brings us to low-stakes decisions.

To nas dovodi do odluka sa malim rizikom.

These have consequences, but none are earth-shattering,

One imaju posledice, ali koje nisu veoma bitne,

and there are plenty of acceptable outcomes.

i postoji mnogo prihvatljivih ishoda.

Many routine things at work, like purchasing a printer,

Mnoge rutinske stvari na poslu, kao kupovina štampača,

booking a hotel or choosing between possible venues for an off-site

rezervisanje hotela ili izbor između lokacija za događaj

are classically low-stakes in nature.

su po prirodi sa malim rizikom.

Some thinking is required,

Potrebno je malo razmisliti,

but these aren't make-or-break deliberations,

ali to nisu promišljanja od životne važnosti,

and you'll probably forget about them in a few weeks.

i verovatno ćete na to zaboraviti kroz nekoliko nedelja.

Here, you can also outsource decision-making,

I ovde možete svoju odluku preneti na drugoga,

but you want some critical thinking involved,

ali potrebno je malo kritičkog promišljanja

as there are some stakes.

jer ipak postoji malo rizika.

This time, you'll outsource to a person.

Ovoga puta, prepustite ih nekome.

Set some basic criteria,

Postavite osnovne kriterijume,

select someone to present a recommendation,

odaberite osobu da da preporuku,

and then take their advice.

i onda poslušajte njen savet.

Make sure to avoid the temptation to canvass.

Oduprite se iskušenju da detaljno preispitujete.

Your goal is to clear your plate,

Cilj vam je da oslobodite vreme,

not to kick the can down the road.

ne da nabacujete još posla.

Now that you tackled low-stakes and no-stakes decisions,

Sada kada ste savladali odluke sa malim rizikom i one bez rizika,

you've created the space and time you'll need

imate prostora i vremena koji su vam potrebni

to handle high-stakes decisions.

da izađete na kraj sa odlukama sa velikim rizikom.

These are things like "which house should I buy"

Na primer, „koju kuću da kupim“

or "which job should I accept."

ili „koji posao da prihvatim“.

Since the stakes are high and there are long-term implications,

Pošto su rizici veliki i posledice dalekosežne,

you absolutely want to get it right.

želite da budete potpuno sigurni.

Before we get to work, let's establish a few basic principles

Pre nego što počnemo, hajde da postavimo neke osnovne principe

to guide you through the process.

da vas vode kroz taj proces.

First, think about what really matters to you,

Prvo, razmislite šta vam je zaista važno

and set your criteria accordingly.

i u skladu s tim postavite kriterijume.

Second, gather the relevant facts.

Drugo, prikupite odgovarajuće činjenice.

Make sure you collect data about all of the options,

Prikupite podatke o svim opcijama,

so you can be confident

da biste bili sigurni

that you're truly making an informed decision.

da zaista donosite informisanu odluku.

I treće, setite se da SOBO, po svojoj prirodi,

And third, remember that FOBO, by nature,

comes when you struggle to choose just one

nastupa kad se mučite da odaberete samo jednu

from a group of perfectly acceptable options.

iz grupe savršeno prihvatljivih opcija.

So no matter what you choose,

Bez obzira na to šta odaberete,

you can rest assured that the downside is limited.

možete biti sigurni da je loša strana ograničena.

Now that you've established some ground rules,

Sad kad imate osnovna pravila,

the process can begin.

možete početi.

Start by identifying a front-runner based on your intuition,

Počnite definisanjem favorita na osnovu svoje intuicije,

then compare each of your options head-to-head

onda poredite svaku opciju,

with the front-runner, one-by-one.

jednu po jednu, sa favoritom.

Each time, choose the better of the two based on the criteria,

Svaki put odaberite bolju od dve, na osnovu tih kriterijuma,

and discard the other one.

i drugu odbacite.

Here's the trick to avoiding FOBO.

Evo jednog trika za izbegavanje SOBO.

When you eliminate an option, it's gone forever.

Kada neku opciju eliminišete, ona je zauvek otišla.

If you keep returning to discarded options,

Ako se vraćate odbačenim opcijama,

you risk getting stuck.

rizikujete da se zaglavite.

Now repeat this process until you get down to one final choice.

Sada ponovite ovaj proces dok ne dođete do konačnog izbora.

If you follow this system,

Ako pratite ovaj sistem,

you will usually end up with a decision on your own.

obično ćete sami doći do odluke.

On the rare occasion that you get stuck,

Ako se zaglavite, u retkim prilikama,

you will outsource the final decision

možete predati konačnu odluku

to a small group of qualified people who you trust

maloj grupi kvalifikovanih ljudi kojima verujete

and who are equipped to provide you with guidance

i koji su sposobni da vam pruže savet

on this particular topic.

na tu određenu temu.

Engage a group of five or less, ideally an odd number of people

Uključite grupu od pet ili manje ljudi, idealan je neparan broj,

so that you have a built-in tiebreaker if you need it.

kako biste imali nekog da „prelomi“ ako je potrebno.

Now that you've made your choice, one last challenge remains.

Kada ste doneli odluku, ostaje vam poslednji izazov.

You have to commit.

Morate da je se držite.

I can't promise you that you'll ever truly know if you've made the perfect decision,

Ne mogu da obećam da ćete ikada znati da li ste doneli savršenu odluku,

but I can tell you this:

ali mogu da vam kažem ovo:

a significant percentage of people in the world

značajan procenat ljudi na svetu

will never have to worry about FOBO.

nikad neće morati da brine o SOBO.

Unlike the billions of people who have few options, if any,

Za razliku od milijardi ljudi koji nemaju mnogo opcija,

due to war, poverty or illness,

zbog rata, siromaštva ili bolesti,

you have plentiful opportunities to live decisively.

vi imate pregršt prilika da živite donoseći odluke.

You may not get everything you want,

Možda nećete dobiti sve što želite,

but the mere fact you get to decide is powerful.

ali sama činjenica da možete da odlučujete je moćna.

In fact, it's a gift.

U stvari, to je dar.

Iskoristite ga što bolje.

Make the most of it.