The deadly genius of drug cartels | Rodrigo Canales

Prevodilac: Olivera Uzelac Lektor: Mile Živković

In December of 2010,

U decembru 2010.,

the city of Apatzingán

pucnjava je probudila grad Apatsingan

in the coastal state of Michoacán, in Mexico,

u priobalnoj državi Mićokan,

awoke to gunfire.

u Meksiku.

For two straight days,

Tokom cela dva dana,

the city became an open battlefield

grad je bio otvoreno ratište

between the federal forces

između federalnih jedinica

and a well-organized group,

i dobro organizovane grupe koja

presumably from the local criminal organization,

navodno pripada lokalnoj kriminalnoj organizaciji

La Familia Michoacana, or the Michoacán family.

La Familia Mićokana ili Mićokanska porodica.

The citizens didn't only experience incessant gunfire

Građani su pored neprestane pucnjave

but also explosions

doživeli eksplozije

and burning trucks used as barricades across the city,

kao i barikade zapaljenih kamiona širom grada,

so truly like a battlefield.

baš kao na pravom ratištu.

After these two days,

Posle ova dva dana,

and during a particularly intense encounter,

i tokom jednog prilično žestokog sukoba

it was presumed that the leader of La Familia Michoacana,

pretpostavlja se da je ubijen vođa organizacije La Familia Mićokana,

Nazario Moreno, was killed.

Nasario Moreno.

In response to this terrifying violence,

Kao odgovor na ovo užasno nasilje,

the mayor of Apatzingán

gradonačelnik Apatsingana odlučio je da pozove građane

decided to call the citizens to a march for peace.

na mirovni marš.

The idea was to ask for a softer approach

Ideja je bila da se zatraži blaži pristup

to criminal activity in the state.

kriminalnoj aktivnosti u državi.

And so, the day of the scheduled procession,

Na dan marša,

thousands of people showed up.

hiljade ljudi se pojavilo.

As the mayor was preparing to deliver

Dok se gradonačelnik pripremao da održi govor,

the speech starting the march,

kojim bi otvorio marš,

his team noticed

njegov tim je primetio da je

that, while half of the participants

polovina učesnika obučena prikladno

were appropriately dressed in white,

u beloj boji

and bearing banners asking for peace,

i nosi transparente na kojima se poziva na mir,

the other half was actually marching

dok je druga polovina zapravo marširala

in support of the criminal organization

kao podrška kriminalnoj organizaciji

and its now-presumed-defunct leader.

i njenom, kako se sada smatra već preminulom vođi.

Shocked, the mayor decided to step aside

Šokiran ovim, gradonačelnik je odlučio da se povuče

rather than participate or lead a procession

i ne učestvuje ili predvodi ovaj marš

that was ostensibly in support of organized crime.

koji je očigledno davao podršku organizovanom kriminalu.

And so his team stepped aside.

Tako se i njegov tim povukao.

The two marches joined together,

Učesnici ova dva marša su se spojili

and they continued their path

i nastavili svoj put

towards the state capital.

do prestonice.

This story of horrific violence

Ovo je priča o strašnom nasilju

followed by a fumbled approach

i nespretnom delovanju

by federal and local authorities as they tried

federalnih i lokalnih vlasti i njihovom pokušaju

to engage civil society,

da umešaju građanstvo,

who has been very well engaged by a criminal organization,

koje je kriminalna organizacija već bila umešala.

is a perfect metaphor for what's happening in Mexico today,

Ovo je savršena metafora za ono što se dešava danas u Meksiku

where we see that our current understanding

i iz ovoga možemo videti da je naše znanje

of drug violence and what leads to it

o nasilju zbog droge i šta do njega dovodi

is probably at the very least incomplete.

u najmanju ruku nekompletno.

If you decided to spend 30 minutes trying

Ako biste odlučili da provedete 30 minuta

to figure out what's going on with drug violence in Mexico

u pokušaju da shvatite šta se dešava sa nasiljem zbog droge u Meksiku

by, say, just researching online,

samo istraživanjem po internetu,

the first thing you would find out is that

prva stvar koju biste saznali

while the laws state that all Mexican citizens are equal,

je da iako zakon nalaže jednakost među svim građanima Meksika

there are some that are more

postoje neki koji su više

and there are some that are much less equal than others,

i neki koji su mnogo manje jednaki od drugih.

because you will quickly find out

Zašto je to tako, ubrzo se može videti

that in the past six years

iz činjenice da je u poslednjih šest godina

anywhere between 60 and 100,000 people

negde između 60 i 100.000 ljudi

have lost their lives in drug-related violence.

izgubilo živote zbog nasilja vezanog sa trgovinom droge.

To put these numbers in perspective,

Kad bismo stavili ove brojke u perspektivu,

this is eight times larger than the number of casualties

ovaj broj je osam puta veći

in the Iraq and Afghanistan wars combined.

od broja žrtava u Iraku i Avganistanu zajedno.

It's also shockingly close to the number of people

Takođe je šokantno blizu broju ljudi

who have died in the Syrian civil war,

koji su poginuli u građanskom ratu u Siriji

which is an active civil war.

koji je i dalje u toku.

This is happening just south of the border.

Ovo se dešava samo nadomak od južne granice.

Now as you're reading, however,

Ipak, dok čitate

you will be maybe surprised that you will quickly

možda ćete na vaše iznenađenje

become numb to the numbers of deaths,

ubrzo postati neosetljivi na broj žrtava

because you will see that these are sort of abstract numbers

zato što ćete na njih gledati

of faceless, nameless dead people.

kao na mrtve bez lica i imena.

Implicitly or explicitly, there is a narrative

Diretno ili indirektno, kruži priča

that all the people who are dying

da su svi ljudi koji su umrli

were somehow involved in the drug trade,

na neki način bili umešani u trgovinu drogama,

and we infer this because they were either tortured

a ovo smo zaključili zato što su ili bili mučeni

or executed in a professional manner,

ili ubijeni na profesionalan način

or, most likely, both.

ili najčešće i jedno i drugo.

And so clearly they were criminals

Očigledno su bili kriminalci

because of the way they died.

zbog načina na koji su umrli.

And so the narrative is that somehow these people

Prema ovoj priči ti ljudi su na neki način

got what they were deserved.

dobili ono što su zaslužili.

They were part of the bad guys.

Pripadali su zlikovcima.

And that creates some form of comfort

Mnogi ljudi

for a lot of people.

u tome nalaze utehu.

However, while it's easier to think

Međutim, iako je lakše misliti

of us, the citizens, the police, the army,

da smo mi, građani, policija i vojska dobri momci

as the good guys, and them, the narcos,

dok su oni, narko dileri i karteli

the carteles, as the bad guys,

loši momci,

if you think about it,

ako dobro razmislite

the latter are only providing a service to the former.

ovi drugi samo pružaju usluge ovim prvima.

Whether we like it or not,

Bez obzira da li nam se to sviđa,

the U.S. is the largest market

SAD je najveće tržište

for illegal substances in the world,

ilegalnih supstanci na svetu

accounting for more than half of global demand.

koje snabdeva više od jedne polovine globalne potražnje.

It shares thousands of miles of border with Mexico

SAD deli granicu sa Meksikom, dugu hiljadama kilometara

that is its only route of access from the South,

koja je njen jedini pristup jugu.

and so, as the former dictator of Mexico, Porfirio Diaz,

Zbog ovoga je bivši dikatator Meksika, Porfirio Dijaz govorio:

used to say, "Poor Mexico,

"Jadan Meksiko,

so far from God and so close to the United States."

tako daleko od Boga, a tako blizu Sjedinjenim Državama".

The U.N. estimates that there are 55 million users

Ujedinjene nacije procenjuju da u SAD postoji

of illegal drugs in the United States.

55 miliona korisnika ilegalnih droga.

Using very, very conservative assumptions,

Prema veoma konzervativnim pretpostavkama,

this yields a yearly drug market on the retail side

godišnja zarada od maloprodaje na trištu droge

of anywhere between 30 and 150 billion dollars.

iznosi negde između 30 i 150 milijardi dolara.

If we assume that the narcos only have access

Ako pretpostavimo da narko dileri imaju pristup

to the wholesale part, which we know is false,

samo zaradi od veleprodaje, iako znamo da je to netačno,

that still leaves you with yearly revenues

i dalje ostaje godišnji prihod

of anywhere between 15 billion and 60 billion dollars.

od negde između 15 i 60 milijardi dolara.

To put these numbers in perspective,

Da bismo stavili ove brojke u perspektivu,

Microsoft has yearly revenues of 60 billion dollars.

Majkrosoft ima godišnji prihod od 60 milijardi dolara.

And it so happens that this is a product that,

I tako je ovo proizvod koji

because of its nature, a business model

zbog svoje prirode traži poslovni model

to address this market requires you

koji zahteva davanje garancija

to guarantee to your producers

proizvođačima

that their product will be reliably placed

da će njihov proizvod biti prikladno plasiran

in the markets where it is consumed.

na tržišta na kojima se troši.

And the only way to do this, because it's illegal,

I jedini način da ovo uradite, zato što je ilegalno,

is to have absolute control of the geographic corridors

je da imate apsolutnu kontrolu nad geografskim koridorima

that are used to transport drugs.

koji se koriste za transport droge.

Hence the violence.

Otuda i nasilje.

If you look at a map of cartel influence and violence,

Ako pogledate kartu uticaja i nasilja kartela

you will see that it almost perfectly aligns

videćete da se skoro tačno preklapa

with the most efficient routes of transportation

sa najboljim pravcima za transport

from the south to the north.

sa juga ka severu.

The only thing that the cartels are doing

Karteli samo pokušavaju

is that they're trying to protect their business.

da zaštite svoj posao.

It's not only a multi-billion dollar market,

Ne samo da je to tržište od više milijardi dolara,

but it's also a complex one.

nego i jedno veoma složeno tržište.

For example, the coca plant is a fragile plant

Na primer, koka je osetljiva biljka

that can only grow in certain latitudes,

koja može da raste samo na određenim geografskim širinama

and so it means that a business model

i zbog toga je poslovni model

to address this market requires you to have

koji će biti usmeren ka tom tržištu

decentralized, international production,

zahteva decentralizovanu, internacionalnu proizvodnju

that by the way needs to have good quality control,

koja takođe mora da ima dobru kontrolu kvaliteta,

because people need a good high

zato što je ljudima potreban dobar osećaj nadrogiranosti

that is not going to kill them

koji ih neće ubiti

and that is going to be delivered to them when they need it.

i koji će dobiti onda kad im je potreban.

And so that means they need to secure

To znači da se mora osigurati

production and quality control in the south,

proizvodnja i kontrola kvaliteta na jugu.

and you need to ensure that you have

Takođe se mora osigurati da postoje

efficient and effective distribution channels

dobri i efikasni putevi distribucije

in the markets where these drugs are consumed.

na tržištima gde se ove droge koriste.

I urge you, but only a little bit,

Pozivam vas da probate da se raspitate,

because I don't want to get you in trouble,

ali samo malo da ne biste upali u nevolju,

to just ask around and see how difficult it would be

da se raspitate i vidite

to get whatever drug you want, wherever you want it,

koliko bi bilo teško doći do droge koju želite u SAD-u

whenever you want it, anywhere in the U.S.,

gde god i kad god je želite.

and some of you may be surprised to know

Neki od vas mogu biti iznenađeni činjenicom

that there are many dealers that offer a service

da postoje mnogi dileri koji pružaju usluge

where if you send them a text message,

i garantuju isporuku droge

they guarantee delivery of the drug

za samo 30 minuta ili manje

in 30 minutes or less.

ako im pošaljete SMS poruku.

Think about this for a second.

Razmislite o ovome na trenutak.

Think about the complexity

Razmislite o složenosti

of the distribution network that I just described.

ove distributivne mreže koju sam upravo opisao.

It's very difficult to reconcile this

Jako je teško složiti ovo

with the image of faceless, ignorant goons

sa slikama neukih kriminalaca bez lica

that are just shooting each other,

koji pucaju jedni na druge,

very difficult to reconcile.

zaista je jako teško.

Now, as a business professor, and as any business professor would tell you,

Kao profesor biznisa i kao što bi vam i svaki drugi profešor biznisa rekao,

an effective organization requires

efikasnoj organizaciji je potrebna

an integrated strategy that includes

integrisana strategija koja podrazumeva

a good organizational structure, good incentives,

dobru organizacionu strukturu, dobre podsticaje,

a solid identity and good brand management.

postojan identitet i dobro rukovođenje brendom.

This leads me to the second thing that you would learn

Ovo me dovodi do druge stvari koju ćete naučiti

in your 30-minute exploration of drug violence in Mexico.

u vašem tridesetominutnom istraživanju o nasilju zbog droge u Meksiku.

Because you would quickly realize,

Ubrzo ćete shvatiti

and maybe be confused by the fact,

i možda biti zbunjeni činjenicom

that there are three organizations

da postoje tri organizacije

that are constantly named in the articles.

koje se često pominju u članicima.

You will hear about Los Zetas,

Čućete o Los Setama,

the Knights Templar, which is the new brand

Vitezovima Templarima, što je novi brend,

for the Familia Michoacana that I spoke about at the beginning,

Familije Mićokana o kojoj sam govorio na početku

and the Sinaloa Federation.

i Federaciji Sinaloa.

You will read that Los Zetas is this assortment

Pročitaćete da je Los Setas grupa sociopata

of sociopaths that terrify the cities that they enter

koje terorišu gradove u kojima se pojave,

and they silence the press,

ućutkavaju medije

and this is somewhat true, or mostly true.

i ovo je donekle ili uglavnom tačno.

But this is the result of a very careful branding

Ali ovo je rezultat veoma pažljivog brendiranja

and business strategy.

i poslovne strategije.

You see, Los Zetas is not just

Vidite, Los Setas

this random assortment of individuals,

nije samo nasumična grupa pojedinaca

but was actually created by another criminal organization, the Gulf Cartel,

već ju je zapravo stvorila druga kriminalna organizacija, Zalivski kartel,

that used to control the eastern corridor of Mexico.

koji je ranije kontrolisao istočni koridor Meksika.

When that corridor became contested, they decided

Kada se pojavila konkurencija,

that they wanted to recruit

odlučili su da žele da regrutuju

a professional enforcement arm.

profesionalnu izvršnu ruku.

So they recruited Los Zetas:

Zbog toga su regrutovali Los Sete,

an entire unit of elite paratroopers

jednu celu jedinicu elitne pešadije

from the Mexican Army.

iz meksičke vojske.

They were incredibly effective as enforcers for the Gulf Cartel,

Oni su bili veoma efikasni za Zalivski kartel,

so much so that at some point, they decided

toliko da su u jednom trenutku

to just take over the operations,

odlučili da preuzmu operacije.

which is why I ask you to never keep tigers as pets,

Zbog toga ne teba čuvati tigrove kao ljubimce,

because they grow up.

zato što na kraju odrastu.

Because the Zetas organization was founded in treason,

Zato što je ova organizacija osnovana na izdaji,

they lost some of the linkages to the production and distribution

izgubili su neke veze sa proizvodnjom i distribucijom

in the most profitable markets like cocaine,

sa nekim od najprofitabilnijih tržišta kao što je kokain.

but what they did have,

Ali su imali,

and this is again based on their military origin,

samo na osnovu njihovog vojnog porekla,

was a perfectly structured chain of command

savršeno struktuiran lanac komande

with a very clear hierarchy

sa veoma jasnom hijerarhijom

and a very clear promotion path that allowed them

i veoma jasan put progresa

to supervise and operate across many, many markets

koji im je omogućavao da efikasno nadgledaju

very effectively,

i rukovode mnogim tržišima,

which is the essence of what a chain of command seeks to do.

što je osnova postojanja lanca komande.

And so because they didn't have access

Zato što nisu imali pristup

to the more profitable drug markets,

tržištima sa profitabilnijim drogama,

this pushed them and gave them the opportunity

pritisnuli su ih i dali im priliku

to diversify into other forms of crime.

da se rasprostrane na druge vidove kriminala.

That includes kidnapping, prostitution,

Ovo podrazumeva kidnapovanje, prostituciju

local drug dealing and human trafficking,

lokalno dilovanje drogama i trgovinu ljudima,

including of migrants that go from the south to the U.S.

u koju spadaju i imigranti koji idu od juga ka SAD.

So what they currently run is truly

Ono što trenutno vode

and quite literally a franchise business.

je stvarno i prilično bukvalno jedna franšiza.

They focus most of their recruiting on the army,

Većina regrutovanja fokusirana je na vojsku

and they very openly advertise for better salaries,

i veoma otvoreno reklamiraju bolje plate,

better benefits, better promotion paths,

bolje olakšice, bolje načine unapređenja,

not to mention much better food,

a da ne spominjemo bolju hranu

than what the army can deliver.

od one koju obična vojska može da obezbedi.

The way they operate is that

Oni deluju na sledeći način.

when they arrive in a locality,

Kada stignu u određeni region,

they let people know that they are there,

oni obaveste ljude da su došli

and they go to the most powerful local gang

i odlaze kod najmoćnije lokalne bande

and they say, "I offer you

i kažu: "Nudim vam da budete

to be the local representative of the Zeta brand."

lokalni predstavnici brenda Seta".

If they agree -- and you don't want to know

Ako pristanu, a ne želite da znate

what happens if they don't --

šta se desi ako ne pristanu,

they train them and they supervise them

oni ih obučavaju i nadgledaju

on how to run the most efficient criminal operation

kako bi mogli da vode najefikasnije kriminalne operacije u gradu

for that town, in exchange for royalties.

u zamenu za honorare.

This kind of business model obviously depends

Ovaj poslovni model očigledno zavisi

entirely on having a very effective brand of fear,

od postojanja veoma efikasnog brenda straha.

and so Los Zetas

Prema tome Los Sete

carefully stage acts of violence

pažljivo priređuju aktove nasilja

that are spectacular in nature,

koji su po prirodi spektakularni,

especially when they arrive first in a city,

posebno kad stignu u grad.

but again, that's just a brand strategy.

Ali opet, to je samo strategija brendiranja.

I'm not saying they're not violent,

Ne kažem da oni nisu nasilni,

but what I am saying is that even though you will read

ali hoću da kažem da i ako pročitate

that they are the most violent of all,

da su oni najnasilniji od svih,

when you count, when you do the body count,

kada izračunate, kada vidite broj žrtava

they're actually all the same.

svi su oni zapravo isti.

In contrast to them, the Knights Templar

Za razliku od njih, Vitezovi Templari

that arose in Michoacán

koji su se nastali u Mićokanu

emerged in reaction to the incursion

pojavili su se kao reakcija na invaziju Los Seta

of the Zetas into the state of Michoacán.

na državu Mićokan.

Michoacán is a geographically strategic state

Mićokan je geogafsko-strateška država

because it has one of the largest ports in Mexico,

zbog toga što je jedna od najvećih luka u Meksiku

and it has very direct routes to the center of Mexico,

i zato što vodi do centra Meksika

which then gives you direct access to the U.S.

koji dalje vodi ka SAD.

The Knights Templar realized very quickly

Vitezovi Templari su ubrzo shvatili

that they couldn't face the Zetas on violence alone,

da ne mogu da se suoče sa Setama samo u vidu nasilja

and so they developed a strategy

pa su razvili stategiju

as a social enterprise.

društveno-odgovornog poslovanja.

They brand themselves as representative of

Oni brendiraju sebe kao predstavnike

and protecting of the citizens of Michoacán

i zaštitnike građana Mićokana

against organized crime.

od organizovanog kriminala.

Their brand of social enterprise means

Njihov brend društveno-odgovornog poslovanja znači

that they require a lot of civic engagement,

da im je potrebno zalaganje građanstva

so they invest heavily in providing local services,

prema tome oni mnogo ulažu u pružanje lokalnih usluga

like dealing with home violence,

kao što je bavljenje nasiljem u kući,

going after petty criminals, treating addicts,

jurenje sitnih kriminalaca, bavljenje zavisnicima

and keeping drugs out of the local markets

i držanje droga daleko od lokalnih tržišta

where they are,

na kojima se oni nalaze

and, of course, protecting people

i naravno zaštitom ljudi

from other criminal organizations.

od drugih kriminalnih organizacija.

Now, they kill a lot of people too,

I oni ubijaju mnogo ljudi,

but when they kill them,

ali kad ih ubiju,

they provide very careful narratives and descriptions

oni daju temeljne opise i priče

for why they did them,

zbog čega su to uradili

through newspaper insertions, YouTube videos,

kroz novine, klipove na Jujtubu

and billboards that explain that the people who were killed

i bilborde koji objašnjavaju da su ljudi koji su ubijeni mrtvi

were killed because they represented a threat

jer su bili pretnja

not to us, as an organization, of course,

ne samo za njih, kao organizaciju naravno,

but to you, as citizens.

nego i za građane.

And so we're actually here to protect you.

I zato su oni tu, da bi štitili građane.

They, as social enterprises do,

Oni su kao društveno-odgovorno poslovanje stvorili

have created a moral and ethical code

moralni i etički kod

that they advertise around,

koji reklamiraju

and they have very strict recruiting practices.

i imaju veoma strogu praksu regrutovanja.

And here you have the types of explanations

A ovo su neki od tipova objašnjenja

that they provide for some of their actions.

koje oni pružaju za svoje postupke.

They have actually retained access

Oni su zapravo zadržali pristup

to the profitable drug trade,

profitabilnoj trgovini drogama,

but the way they do it is, because they control all of Michoacán,

ali zato što imaju kontrolu nad celim Mićokanom

and they control the Port of Lázaro Cárdenas,

i zato što kontrolišu luku Lazaro Kardenas,

they leverage that to, for example,

oni to rade na taj način što utiču na primer

trade copper from Michoacán that is legally created

na trgovinu bakrom iz Mićokana, koji je legalno proizveden

and legally extracted

i legalno izveden

with illegal ephedrine from China

pomoću ilegalnog efedrina iz Kine

which is a critical precursor for methamphetamines

koji je glavni preduslov za metamfetamin

that they produce, and then they have partnerships

koji oni proizvode. Takođe, oni su u partnerstvu

with larger organizations like the Sinaloa Federation

sa velikim organizacijama kao što je Federacija Sinaloa,

that place their products in the U.S.

koja plasira njihove proizvode unutar SAD.

Finally, the Sinaloa Federation.

I na kraju, Federacija Sinaloa.

When you read about them, you will often read about them

Kada čitate o njima, najčešće ćete naći da se o njima piše

with an undertone of reverence and admiration,

sa skrivenim poštovanjem i divljenjem

because they are the most integrated

zato što su oni najintegrisanija

and the largest of all the Mexican organizations,

i najveća organizacija u Meksiku,

and, many people argue, the world.

a kako mnogi kažu i u svetu.

They started as just sort of a transport organization

Počeli su kao neka vrsta organizacije transporta

that specialized in smuggling between the U.S.

koja se specijalizovala za krijumčarenje između SAD

and the Mexican borders,

i meksičke granice,

but now they have grown

ali je sada prerasla

into a truly integrated multinational

u stvarno integrisanu višenacionalnu organizaciju,

that has partnerships in production in the south

koja ima partnerstva u proizvodnji na jugu

and partnerships in global distribution

kao i u globalnoj distribuciji

across the planet.

širom planete.

They have cultivated a brand of professionalism,

Oni su negovali brend profesionalizma,

business acumen and innovation.

sposobnosti za biznis i inovativnosti.

They have designed new drug products

Stvorili su nove droge

and new drug processes.

i nove procese dobijanja droge.

They have designed narco-tunnels

Osmislili su narko tunele

that go across the border,

koji se pružaju duž granice

and you can see that these are not

i možete videti da oni ne liče

"The Shawshank Redemption" types.

na one iz "Bekstva iz Šošenka".

They have invented narco-submarines and boats

Izumeli su narko podmornice i čamce

that are not detected by radar.

koje radar ne može da detektuje.

They have invented drones to transport drugs,

Izumeli su bespilotne letelice za prevoz droge,

catapults, you name it.

katapulte, šta god poželite.

One of the leaders of the Sinaloa Federation

Jedan od vođa Federacije Sinaloa

actually made it to the Forbes list.

je dospeo na Forbsovu listu.

[#701 Joaquin Guzman Loera]

[#701 Hoakin Gusman Loera]

Like any multinational would, they have specialized

Kao bilo koja višenacionalna organizacija, oni su se specijalizovali

and focused only in the most profitable part of the business,

i fokusirali samo na najprofitabilnije delove biznisa

which is high-margin drugs like cocaine,

sa visokim maržama kao što su kokain,

heroine, methamphetamines.

heroin i metamfetamini.

Like any traditional Latin American multinational would,

Kao i bilo koja tradicionalna latinoamerička višenacionalna organizacija,

the way they control their operations

oni kontrolišu operacije

is through family ties.

pomoću rodbinskih veza.

When they're entering a new market, they send

Kada uđu na novo tržište,

a family member to supervise it,

oni pošalju člana porodice da ga nadzire

or, if they're partnering with a new organization,

ili ako uđu u partnerstvo sa novom organizacijom

they create a family tie,

oni stvaraju rodbinske veze

either through marriages or other types of ties.

ili kroz brakove ili na neki drugi način.

Like any other multinational would,

Kao i ostale višenacionalne organizacije,

they protect their brand by outsourcing

oni kontrolišu njihov brend angažovanjem spoljnih saradnika

the more questionable parts of the business model,

za sumnjivije delove njihovog poslovnog modela,

like for example, when they have to engage

na primer kada dolazi do nasilja

in violence against other criminal organizations,

sa drugim kriminalnim organizacijama,

they recruit gangs and other smaller players

oni regrutuju bande i druge male igrače

to do the dirty work for them,

da obavljaju prljave poslove za njih.

and they try to separate their operations

Takođe pokušavaju da odvoje svoje operacije

and their violence and be very discrete about this.

od nasilja i veoma su diskretni po ovom pitanju.

To further strengthen their brand,

Kako bi još više ojačali svoj brend,

they actually have professional P.R. firms

oni imaju profesionalne PR timove

that shape how the press talks about them.

koji oblikuju način na koji mediji govore o njima.

They have professional videographers on staff.

Za njih rade i profesionalni snimatelji.

They have incredibly productive ties

Imaju neverovatno produktivne veze

with the security organizations

sa bezbednosnim organizacijama

on both sides of the border.

sa obe strane granice.

And so, differences aside,

Prema tome, razlike na stranu,

what these three organizations share

ono što ove tri organizacije dele

is on the one hand, a very clear understanding

je s jedne strane, jasno shvatanje

that institutions cannot be imposed from the top,

da se institucijama ne može upravljati sa vrha

but rather they are built from the bottom up

već da se one moraju graditi sa dna ka vrhu,

one interaction at a time.

jednom po jednom interakcijom.

They have created extremely coherent structures

Stvorili su veoma povezane strukture

that they use to show the inconsistencies

koje koriste kako bi pokazali nedoslednosti

in government policies.

u politici vlade.

And so what I want you to remember from this talk

Ono što hoću da zapamtite iz ovog govora

are three things.

su tri stvari.

The first one is that drug violence

Prva je da je nasilje zbog droge

is actually the result

zapravo rezultat

of a huge market demand

potražnje ogromnog tržišta

and an institutional setup that forces

i institucionalnog sklopa koji primorava

the servicing of this market to necessitate violence

servisiranje ovog tržišta da koristi nasilje

to guarantee delivery routes.

kako bi garantovao puteve isporuka.

The second thing I want you to remember

Druga stvar koju hoću da zapamtite

is that these are sophisticated,

je da su te sofisticirane,

coherent organizations

skladne organizacije

that are business organizations,

poslovne organizacije

and analyzing them and treating them as such

i takvo njihovo analiziranje i tretiranje

is probably a much more useful approach.

je najverovatnije mnogo korisniji pristup.

The third thing I want you to remember

Treća stvar koju želim da zapamtite

is that even though we're more comfortable

je da iako nam je lakše

with this idea of "them,"

da kažemo da su to "oni".

a set of bad guys separated from us,

grupa zlikovaca koja nije povezana sa nama,

we are actually accomplices to them,

mi smo zapravo njihovi saučesnici

either through our direct consumption

ili direktnom potrošnjom

or through our acceptance of the inconsistency

ili prihvatanjem neskladnosti

between our policies of prohibition

između naše politike prohibicije

and our actual behavior of tolerance

i naše tolerancije

or even encouragement of consumption.

ili čak ohrabrivanja potrošnje.

These organizations service, recruit from,

Ove organizacije opslužuju naše zajednice, regrutuju iz njih

and operate within our communities,

i operišu unutar njih.

so necessarily, they are much more integrated

Prema tome, one su mnogo više integrisane

within them than we are comfortable acknowledging.

unutar njih nego što smo mi spremni da priznamo.

And so to me the question is not whether

Pitanje je zato, ne da li će ove sile

these dynamics will continue the way they have.

nastaviti da rade ono što su do sada radile.

We see that the nature of this phenomenon

Možemo videti da priroda ovog fenomena

guarantees that they will.

garantuje da hoće.

The question is whether we are willing to continue

Pitanje je da li smo voljni da nastavimo

our support of a failed strategy

sa podrškom ove propale strategije,

based on our stubborn, blissful, voluntary ignorance

zasnovane na našem tvrdoglavom, blaženom, svojevoljnom neznanju

at the cost of the deaths of thousands of our young.

na račun smrti hiljada naših mladih.

Thank you.

Hvala vam.

(Applause)

(Aplauz)