The deadly genius of drug cartels | Rodrigo Canales

Prevoditelj: Igor Pureta Recezent: Ivan Stamenković

In December of 2010,

U prosincu 2010.,

the city of Apatzingán

grad Apatzingan

in the coastal state of Michoacán, in Mexico,

u obalnoj državi Michoacán, u Meksiku,

awoke to gunfire.

se probudio uz pucnjavu.

For two straight days,

Dva dana zaredom,

the city became an open battlefield

grad je bio otvoreno bojište

between the federal forces

između federalnih snaga

and a well-organized group,

i dobro organizirane grupe,

presumably from the local criminal organization,

vjerojatno iz lokalne kriminalne organizacije

La Familia Michoacana, or the Michoacán family.

La Familia Michoacana, ili obitelj Michoacan.

The citizens didn't only experience incessant gunfire

Građani nisu samo iskusili neprekidnu paljbu

but also explosions

već i eksplozije

and burning trucks used as barricades across the city,

i zapaljene kamione koji su korišteni poput barikada diljem grada,

so truly like a battlefield.

dakle istinski poput bojišta.

After these two days,

Nakon ta dva dana,

and during a particularly intense encounter,

i tijekom posebno napetog susreta,

it was presumed that the leader of La Familia Michoacana,

pretpostavljeno je da je vođe obitelji Michoacan,

Nazario Moreno, was killed.

Nazario Moreno, ubijen.

In response to this terrifying violence,

U odgovoru na ovo užasno nasilje,

the mayor of Apatzingán

gradonačelnik Apatzingana

decided to call the citizens to a march for peace.

je odlučio pozvati građane na marš za mir.

The idea was to ask for a softer approach

Ideja je bila blaži pristuo

to criminal activity in the state.

kriminalnoj aktivnosti u državi.

And so, the day of the scheduled procession,

Na dan zakazane procesije,

thousands of people showed up.

tisuće su se pojavile.

As the mayor was preparing to deliver

Dok se gradonačelnik pripremao

the speech starting the march,

dati govor za početak marša,

his team noticed

njegov tim je primjetio da,

that, while half of the participants

dok je pola sudionika

were appropriately dressed in white,

bilo prigodno obučeno u bijelo,

and bearing banners asking for peace,

i nosilo transparente u kojima traže mir,

the other half was actually marching

druga polovica je zapravo marširala

in support of the criminal organization

za podršku kriminalnoj organizaciji

and its now-presumed-defunct leader.

i njenom pretpostavljeno mrtvom vođi.

Shocked, the mayor decided to step aside

Šokiran, gradonačelnik je radije odlučio odstupiti

rather than participate or lead a procession

nego sudjelovati ili voditi procesiju

that was ostensibly in support of organized crime.

koja prividno podupire organizirani kriminal.

And so his team stepped aside.

Stoga je njegov tim odstupio.

The two marches joined together,

Dva skupa su se spojila

and they continued their path

i nastavila svoj put

towards the state capital.

prema glavnom gradu.

This story of horrific violence

Ova priča o užasnom nasilju

followed by a fumbled approach

koja je popraćena nespretnim pristupom

by federal and local authorities as they tried

federalnih i lokalnih vlasti dok su pokušavali

to engage civil society,

pristupiti građanstvu

who has been very well engaged by a criminal organization,

kojemu je vrlo uspješno pristupila kriminalna organizacija,

is a perfect metaphor for what's happening in Mexico today,

je savršena metafora za ono što se događa danas u Meksiku

where we see that our current understanding

gdje vidimo da je naše trenutačno shvaćanje

of drug violence and what leads to it

nasilja u vezi droge i onoga što ga potiče

is probably at the very least incomplete.

u najmanju ruku nepotpuno.

If you decided to spend 30 minutes trying

Ako odlučite potrošiti pola sata pokušavajući

to figure out what's going on with drug violence in Mexico

shvatiti odakle nasilje u vezi s drogom u Meksiku

by, say, just researching online,

samo online pretragom,

the first thing you would find out is that

prva stvar koju biste otkrili je da,

while the laws state that all Mexican citizens are equal,

dok zakon kaže da su svi građani Meksika jednaki,

there are some that are more

postoje oni koji su više

and there are some that are much less equal than others,

i oni koji su puno manje jednaki nego drugi,

because you will quickly find out

jer ćete brzo saznati

that in the past six years

da je u zadnjih 6 godina

anywhere between 60 and 100,000 people

između 60 i 100.000 ljudi

have lost their lives in drug-related violence.

izgubilo život u nasilju povezanim s drogom.

To put these numbers in perspective,

Kako bi stavili ove brojke u perspektivu,

this is eight times larger than the number of casualties

ovo je osam puta veći broj žrtava

in the Iraq and Afghanistan wars combined.

nego u ratovima u Afganistanu i Iraku zajedno.

It's also shockingly close to the number of people

Također je šokantno blizu broju ljudi

who have died in the Syrian civil war,

koji su poginuli u sirijskom građanskom ratu,

which is an active civil war.

koji je aktivan građanski rat.

This is happening just south of the border.

Ovo se događa neposredno južno od granice.

Now as you're reading, however,

Međutim, dok čitate,

you will be maybe surprised that you will quickly

možda će vas iznenaditi da ćete brzo

become numb to the numbers of deaths,

otupjeti na broj žrtava,

because you will see that these are sort of abstract numbers

jer ćete vidjeti da su to apstraktni brojevi

of faceless, nameless dead people.

mrtvih, bezimenih ljudi bez lica.

Implicitly or explicitly, there is a narrative

Prešutno ili javno, postoji priča

that all the people who are dying

da su svi poginuli

were somehow involved in the drug trade,

bili nekako uključeni u prodaju droga,

and we infer this because they were either tortured

a to zaključujemo jer su bili ili mučeni

or executed in a professional manner,

ili profesionalno pogubljeni,

or, most likely, both.

ili vrlo vjerojatno oboje.

And so clearly they were criminals

Očito su bili kriminalci

because of the way they died.

zbog načina na koji su umrli.

And so the narrative is that somehow these people

Dakle priča govori da su na neki način ti ljudi

got what they were deserved.

dobili što su i zaslužili.

They were part of the bad guys.

Bili su negativci.

And that creates some form of comfort

To stvara neku vrstu ugode

for a lot of people.

za mnogo ljudi.

However, while it's easier to think

Međutim, dok je lakše misliti

of us, the citizens, the police, the army,

o nama, građanima, policiji i vojsci

as the good guys, and them, the narcos,

kao o pozitivcima, a o njima, narkosima,

the carteles, as the bad guys,

kartelima, kao negativcima,

if you think about it,

ako razmislite,

the latter are only providing a service to the former.

drugi samo pružaju uslugu prvima.

Whether we like it or not,

Sviđalo se to vama ili ne,

the U.S. is the largest market

SAD je najveće tržište

for illegal substances in the world,

za ilegalne supstance u svijetu,

accounting for more than half of global demand.

odgovarnoi za više od pola globalne potražnje.

It shares thousands of miles of border with Mexico

Dijeli granicu od više tisuća kilometara s Meksikom

that is its only route of access from the South,

koji je jedini pristup s juga,

and so, as the former dictator of Mexico, Porfirio Diaz,

te je stoga, bivši meksički diktator, Porfirio Diaz

used to say, "Poor Mexico,

govorio: "Jadan Meksiko,

so far from God and so close to the United States."

toliko daleko od Boga i toliko blizu SAD-u."

The U.N. estimates that there are 55 million users

UN procjenjuje da postoji 55 milijuna korisnika

of illegal drugs in the United States.

ilegalnih droga u SAD-u.

Using very, very conservative assumptions,

Koristeći vrlo, vrlo konzervativne pretpostavke,

this yields a yearly drug market on the retail side

ovo godišnje donosi profit

of anywhere between 30 and 150 billion dollars.

između 30 i 150 milijardi dolara.

If we assume that the narcos only have access

Ako pretpostavimo da narkosi imaju pristup samo

to the wholesale part, which we know is false,

prodaji naveliko, što znamo da je pogrešno,

that still leaves you with yearly revenues

još uvijek ostaje godišnji prihod

of anywhere between 15 billion and 60 billion dollars.

od 15 do 60 milijardi dolara.

To put these numbers in perspective,

Kako bismo stavili ove brojeve u omjer,

Microsoft has yearly revenues of 60 billion dollars.

Microsoft ima godišnji prihod od 60 milijardi dolara.

And it so happens that this is a product that,

Ovaj proizvod,

because of its nature, a business model

zbog svoje prirode, traži poslovni model

to address this market requires you

koji zahtijeva

to guarantee to your producers

da osigurate vašim proizvođačima

that their product will be reliably placed

kako će njihov proizvod biti pouzdano dostavljen

in the markets where it is consumed.

na tržišta na kojima se prodaje.

And the only way to do this, because it's illegal,

I jedini način za ovo, jer je ilegalan,

is to have absolute control of the geographic corridors

je da imate potpunu kontrolu geografskih koridora

that are used to transport drugs.

koji se koriste za transport droge.

Hence the violence.

Iz toga proizlazi nasilje.

If you look at a map of cartel influence and violence,

Ako pogledate na kartu nasilja i utjecaja kartela,

you will see that it almost perfectly aligns

vidjet ćete da se gotovo savršeno poklapaju

with the most efficient routes of transportation

s najučinkovitijim rutama prijevoza

from the south to the north.

od juga prema sjeveru.

The only thing that the cartels are doing

Jedina stvar koju karteli rade

is that they're trying to protect their business.

je da pokušavaju zaštititi svoj posao.

It's not only a multi-billion dollar market,

Ne radi se samo o multimilijardskom tržištu,

but it's also a complex one.

već i o kompleksnom poslu.

For example, the coca plant is a fragile plant

Na primjer, biljka koka je osjetljiva biljka

that can only grow in certain latitudes,

koja raste samo na određenim područjima,

and so it means that a business model

što znači da poslovni model

to address this market requires you to have

koji je dovodi na tržište, zahtijeva

decentralized, international production,

decentraliziranu, internacionalnu proizvodnju,

that by the way needs to have good quality control,

koja mora imati dobru kontrolu kvalitete,

because people need a good high

jer ljudi trebaju dobru drogu

that is not going to kill them

koja ih neće ubiti

and that is going to be delivered to them when they need it.

i koja će im biti dostavljena kada ju trebaju.

And so that means they need to secure

To znači da moraju osigurati

production and quality control in the south,

proizvodnju i kontrolu kvalitete na jugu,

and you need to ensure that you have

i moraju osigurati

efficient and effective distribution channels

učinkovite i uspješne distribucijske kanale

in the markets where these drugs are consumed.

do tržišta gdje se droge konzumiraju.

I urge you, but only a little bit,

Potičem vas, no samo malo,

because I don't want to get you in trouble,

jer ne želim da upadnete u nevolje,

to just ask around and see how difficult it would be

da se raspitate koliko je teško

to get whatever drug you want, wherever you want it,

dobiti koju god drogu želite, gdje god ju želite,

whenever you want it, anywhere in the U.S.,

kada god ju želite, bilo gdje u SAD-u.,

and some of you may be surprised to know

i neki od vas će se iznenaditi kad saznaju

that there are many dealers that offer a service

da mnogi dileri nude uslugu

where if you send them a text message,

u kojoj ako im pošaljete poruku,

they guarantee delivery of the drug

jamče dostavu droge

in 30 minutes or less.

u pola sata ili kraće.

Think about this for a second.

Razmislite o tome na sekundu.

Think about the complexity

Razmislite o kompleksnosti

of the distribution network that I just described.

distribucijske mreže koju sam upravo opisao.

It's very difficult to reconcile this

Vrlo je teško pomiriti ovo

with the image of faceless, ignorant goons

sa slikama bezličnih, ignorantnih budala

that are just shooting each other,

koji pucaju jedni na druge.

very difficult to reconcile.

Vrlo je teško prihvatiti.

Now, as a business professor, and as any business professor would tell you,

Kao profesor poslovanja, kao što bi vam rekao bilo koji profesor poslovanja,

an effective organization requires

učinkovita organizacija zahtijeva

an integrated strategy that includes

integriranu strategiju koja uključuje

a good organizational structure, good incentives,

dobru ogranizacijsku strukturu, dobre poticaje,

a solid identity and good brand management.

solidan identitet i menadžment brenda.

This leads me to the second thing that you would learn

To me dovodi do druge stvari koju biste naučili

in your 30-minute exploration of drug violence in Mexico.

u svom polusatnom istraživanju o nasilju vezanom uz drogu u Meksiku.

Because you would quickly realize,

Jer biste brzo shvatili,

and maybe be confused by the fact,

i možda bili zbunjeni činjenicom,

that there are three organizations

da postoje tri organizacije

that are constantly named in the articles.

koje se neprestano spominju u člancima.

You will hear about Los Zetas,

Čuti ćete o Los Zetasima,

the Knights Templar, which is the new brand

Vitezovima Templarima, što je novi brend

for the Familia Michoacana that I spoke about at the beginning,

za obitelj Michoacan o kojoj sam na početku govorio,

and the Sinaloa Federation.

i za federaciju Sinaloa.

You will read that Los Zetas is this assortment

Čitat ćete da su Los Zetasi skupina

of sociopaths that terrify the cities that they enter

sociopata koji užasavaju gradove u koje uđu

and they silence the press,

i utišavaju medije,

and this is somewhat true, or mostly true.

što je donekle ili većinom istina.

But this is the result of a very careful branding

No. to je rezultat vrlo pažljivog brendinga

and business strategy.

i poslovne strategije.

You see, Los Zetas is not just

Vidite, Los Zetasi nisu samo

this random assortment of individuals,

nasumična skupina pojedinaca,

but was actually created by another criminal organization, the Gulf Cartel,

nego su stvoreni od druge kriminalne organizacije, Zaljevskog kartela,

that used to control the eastern corridor of Mexico.

koji je kontrolirao istočni koridor Meksika.

When that corridor became contested, they decided

Kada je krenula borba za taj koridor, odlučili su

that they wanted to recruit

da žele unovačiti

a professional enforcement arm.

profesionalce za borbu.

So they recruited Los Zetas:

Pa su unovačili Los Zetase:

an entire unit of elite paratroopers

cijelu jedinicu elitnih padobranaca

from the Mexican Army.

meksičke vojske.

They were incredibly effective as enforcers for the Gulf Cartel,

Bili su nevjerojatno uspješni kao borci za Zaljevski kartel,

čak toliko da su u nekom trenutku odlučili

so much so that at some point, they decided

to just take over the operations,

jednostavno preuzeti operacije,

which is why I ask you to never keep tigers as pets,

zbog čega vas molim da nikada nemate tigrove za ljubimce,

because they grow up.

jer će narasti.

Because the Zetas organization was founded in treason,

Iz razloga što su Zetasi osnovani u izdaji,

they lost some of the linkages to the production and distribution

izgubili su neke veze s proizvodnjom i distribucijom

in the most profitable markets like cocaine,

na najprofitnijim tržištima poput kokaina,

but what they did have,

no ono što su imali,

and this is again based on their military origin,

a temeljeno je na njihovom vojnom porijeklu,

was a perfectly structured chain of command

je bio savršeno strukturirani lanac zapovjedništva

with a very clear hierarchy

s vrlo jasnom hijerarhijom

and a very clear promotion path that allowed them

i vrlo jasnim putem do unapređenja koji ima dopušta

to supervise and operate across many, many markets

da vrlo učinkovito nadgledaju i djeluju

very effectively,

na mnogo tržišta,

which is the essence of what a chain of command seeks to do.

što je srž onoga što lanac zapovjedništva traži.

And so because they didn't have access

Kako nisu imali pristup

to the more profitable drug markets,

profitabilnijim tržištima droge,

this pushed them and gave them the opportunity

to ih je poguralo i dalo im priliku

to diversify into other forms of crime.

da prijeđu na druge vrste kriminala.

That includes kidnapping, prostitution,

To uključuje otmicu, prostituciju,

local drug dealing and human trafficking,

lokalno raspačavanje i trgovinu ljudima,

including of migrants that go from the south to the U.S.

uključujući migrante koji putuju s juga u SAD.

So what they currently run is truly

Ono što trenutno vode je, uistinu

and quite literally a franchise business.

i poprilično doslovno, franšiza.

They focus most of their recruiting on the army,

Fokusiraju većinu svojeg novačenja na vojsku

and they very openly advertise for better salaries,

i vrlo otvoreno reklamiraju bolje plaće,

better benefits, better promotion paths,

bolje povlastice, bolje načine napredovanja,

not to mention much better food,

da ne spominjemo mnogo bolju hranu

than what the army can deliver.

od one koju daje vojska.

The way they operate is that

Način na koji djeluju je da,

when they arrive in a locality,

kada stignu u okrug,

they let people know that they are there,

daju ljudima do znanja da su tamo,

and they go to the most powerful local gang

i dolaze najmoćnijoj lokalnoj bandi

and they say, "I offer you

i kažu: "Nudimo ti

to be the local representative of the Zeta brand."

da budeš lokalni predstavnik brenda Zeta."

If they agree -- and you don't want to know

Ako se slože -- a ne želite znati

what happens if they don't --

što se događa ako se ne slože --

they train them and they supervise them

treniraju ih i nadgledaju

on how to run the most efficient criminal operation

po pitanju vođenja najučinkovitije kriminalne operacije

for that town, in exchange for royalties.

u tom gradu, u zamjenu za honorar.

This kind of business model obviously depends

Ova vrsta poslovnog modela očito ovisi

entirely on having a very effective brand of fear,

u potpunosti o vrlo učinkovitom brendu straha,

and so Los Zetas

i zato Los Zetasi

carefully stage acts of violence

pažljivo sceniraju činove nasilja

that are spectacular in nature,

koji su po prirodi spektakularni,

especially when they arrive first in a city,

pogotovo kada prvi put dođu u grad,

but again, that's just a brand strategy.

no, to je još uvijek samo strategije brenda.

I'm not saying they're not violent,

Ne kažem da nisu nasilni,

but what I am saying is that even though you will read

ono što kažem je da iako ćete čitati

that they are the most violent of all,

da su najnasilniji od svih,

when you count, when you do the body count,

kada izbrojite žrtve,

they're actually all the same.

svi su ustvari isti.

In contrast to them, the Knights Templar

U kontrastu s njima, Vitezovi Templari

that arose in Michoacán

koji su se uzdigli u Michoacanu,

emerged in reaction to the incursion

uzdigli su se kao reakcija na upad

of the Zetas into the state of Michoacán.

Zetasa u državu Michoacan.

Michoacán is a geographically strategic state

Michoacan je geografski strateška država

because it has one of the largest ports in Mexico,

jer ima jednu od najvećih luka u Meksiku

and it has very direct routes to the center of Mexico,

i vrlo direktne rute u centar Meksika,

which then gives you direct access to the U.S.

što daje direktan pristup SAD-u.

Vitezovi Templari su vrlo brzo shvatili

The Knights Templar realized very quickly

that they couldn't face the Zetas on violence alone,

da se ne mogu sami suočiti s nasiljem Zetasa,

and so they developed a strategy

stoga su razvili strategiju

as a social enterprise.

društvenog poduzeća.

They brand themselves as representative of

Prikazuju se kao predstavnici

and protecting of the citizens of Michoacán

i zaštitnici građana Michoacana

against organized crime.

protiv organiziranog kriminala.

Their brand of social enterprise means

Njihov brend društvenog poduzeća znači

that they require a lot of civic engagement,

da zahtijevaju mnogo građanskog angažmana,

so they invest heavily in providing local services,

stoga snažno financiraju pružanje lokalnih usluga,

like dealing with home violence,

poput rješavanja obiteljskog nasilja,

going after petty criminals, treating addicts,

hvatanja sitnih kriminalaca, tretiranja ovisnika,

and keeping drugs out of the local markets

držanja droga podalje od lokalnih tržišta

where they are,

gdje su oni,

and, of course, protecting people

i naravno, zaštite ljudi

from other criminal organizations.

od drugih kriminalnih organizacija.

Now, they kill a lot of people too,

Također ubijaju mnogo ljudi,

but when they kill them,

no kada ih ubiju,

they provide very careful narratives and descriptions

daju vrlo pažljive pripovijesti

for why they did them,

zašto su ih ubili,

through newspaper insertions, YouTube videos,

preko novina, YouTube videa,

i plakata na kojima objašnjavaju da su ljudi koje su ubili

and billboards that explain that the people who were killed

were killed because they represented a threat

ubijeni jer su predstavljali prijetnju.

not to us, as an organization, of course,

Ne za njih, kao organizaciju, naravno,

but to you, as citizens.

nego za vas, kao građane.

And so we're actually here to protect you.

Oni su zapravo ovdje da vas zaštite.

They, as social enterprises do,

Oni su, kao društveno poduzeće,

have created a moral and ethical code

stvorili moralni i etički kod

that they advertise around,

oko kojega se reklamiraju,

and they have very strict recruiting practices.

i imaju vrlo striktne prakse novačenja.

And here you have the types of explanations

Postoje vrste objašnjenja

that they provide for some of their actions.

koje daju za neke od svojih djela.

They have actually retained access

Zapravo su uspjeli zadržati pristup

to the profitable drug trade,

profitabilnim rutama droge,

but the way they do it is, because they control all of Michoacán,

no način na koji to rade, jer kontroliraju cijeli Michoacan

and they control the Port of Lázaro Cárdenas,

i kontroliraju luku Lazara Cardenasa,

they leverage that to, for example,

je da izjednačuju, recimo,

trade copper from Michoacán that is legally created

trgovinu bakra iz Michoacana koji je legalno stvoren

and legally extracted

i legalno vađen

with illegal ephedrine from China

s ilegalnim efedrinom iz Kine

which is a critical precursor for methamphetamines

koji je ključan za metamfetamine

that they produce, and then they have partnerships

koje proizvode i onda imaju partnerstva

with larger organizations like the Sinaloa Federation

s većim organizacijama poput Sinaloa federacije

that place their products in the U.S.

koja dostavlja njihove proizvode u SAD.

Finally, the Sinaloa Federation.

Na kraju, Sinaloa federacija.

When you read about them, you will often read about them

Kada o njima čitate, često ćete naći da se o njima

with an undertone of reverence and admiration,

govori sa suptilnim znakovima obožavanja,

because they are the most integrated

jer su najintegriranija

and the largest of all the Mexican organizations,

i najveća od svih meksičkih, mnogi bi rekli,

and, many people argue, the world.

i svjetskih organizacija.

They started as just sort of a transport organization

Počeli su kao prijevozna organizacija

that specialized in smuggling between the U.S.

koja se specijalizirala u krijumčarenju

and the Mexican borders,

između SAD-a i Meksika,

but now they have grown

no sada su narasli

into a truly integrated multinational

u istinski integriranu multinacionalnu organizaciju

that has partnerships in production in the south

koja ima partnerstva s proizvodnjom na jugu

and partnerships in global distribution

i partnerstva u globalnoj distribuciji

across the planet.

diljem planeta.

They have cultivated a brand of professionalism,

Obradili su brend profesionalizma,

business acumen and innovation.

poslovne sposobnosti i inovacije.

They have designed new drug products

Dizajnirali su nove droge

and new drug processes.

i nove procese proizvodnje.

They have designed narco-tunnels

Dizajnirali su narko tunele

that go across the border,

koji idu preko granice,

and you can see that these are not

i možete vidjeti da nisu

"The Shawshank Redemption" types.

poput onoga iz "Iskupljenja u Shawshanku".

They have invented narco-submarines and boats

Izmislili su narko podmornice i brodove

that are not detected by radar.

koje radar ne može otkriti.

They have invented drones to transport drugs,

Izmislili su dronove za prijevoz droga,

catapults, you name it.

katapulte i još puno toga.

One of the leaders of the Sinaloa Federation

Jedan od vođa Sinaloa federacije

actually made it to the Forbes list.

je zapravo došao na Forbesov popis.

[#701 Joaquin Guzman Loera]

[#701 Joaquin Guzman Loera]

Like any multinational would, they have specialized

Poput bilo koje multinacionalke, specijalizirali su

and focused only in the most profitable part of the business,

i fokusirali se samo na najprofitniji dio posla,

which is high-margin drugs like cocaine,

koji se odnosi na droge visoke zarade poput kokaina,

heroine, methamphetamines.

heroina, metamfetamina.

Kao i bilo koja tradicionalna latino-američka multinacionalka,

Like any traditional Latin American multinational would,

the way they control their operations

način na koji upravljaju operacijama

is through family ties.

je putem obiteljskih veza.

When they're entering a new market, they send

Kada ulaze na novo tržište, pošalju

a family member to supervise it,

člana obitelji da nadgleda,

or, if they're partnering with a new organization,

ili, ako su u partnerstvu s novom organizacijom,

they create a family tie,

naprave obiteljsku vezu,

either through marriages or other types of ties.

ili kroz brak ili kroz druge vrste veza.

Like any other multinational would,

Kao bilo koja druga multinacionalka,

they protect their brand by outsourcing

štite svoj brend outsourcingom

the more questionable parts of the business model,

upitnijih dijelova svog poslovnog modela,

like for example, when they have to engage

poput, na primjer, kada trebaju pristupiti

in violence against other criminal organizations,

nasilju protiv drugih kriminalnih organizacija,

they recruit gangs and other smaller players

novače bande i druge sitne ribe

to do the dirty work for them,

da obave prljav posao za njih,

and they try to separate their operations

i pokušavaju odvojiti svoje operacije

and their violence and be very discrete about this.

i svoje nasilje i biti vrlo diskretni u vezi toga.

To further strengthen their brand,

Kako bi dalje ojačali brend,

they actually have professional P.R. firms

imaju profesionalna PR poduzeća

that shape how the press talks about them.

koja oblikuju pisanje novinara o njima.

They have professional videographers on staff.

Imaju profesionalne snimatelje u službi.

They have incredibly productive ties

Imaju iznimno produktivne veze

with the security organizations

sa sigurnosnim organizacijama

on both sides of the border.

na obje strane granice.

And so, differences aside,

I tako, pored razlika,

what these three organizations share

ono što ove tri organizacije dijele

is on the one hand, a very clear understanding

je s jedne strane vrlo očito razumijevanje

that institutions cannot be imposed from the top,

da institucije ne mogu biti nametnute s vrha,

but rather they are built from the bottom up

nego su izgrađene s dna na više

one interaction at a time.

jednu po jednu interakciju.

They have created extremely coherent structures

Stvorili su ekstremno povezane strukture

that they use to show the inconsistencies

koje koriste da pokažu nedosljednosti

in government policies.

u politici vlade.

And so what I want you to remember from this talk

Ono što želim da zapamtite iz ovog govora

are three things.

su tri stvari.

The first one is that drug violence

Prva je da je nasilje povezano s drogom

is actually the result

rezultat

of a huge market demand

ogromne tržišne potražnje

and an institutional setup that forces

i institucionalnog sustava koji prisiljava

the servicing of this market to necessitate violence

one koji rade na tom tržištu primjenu nasilja

to guarantee delivery routes.

kako bi osigurali puteve dostave.

The second thing I want you to remember

Druga stvar koju želim da zapamtite

is that these are sophisticated,

je da su ovo sofisticirane,

coherent organizations

povezane organizacije

that are business organizations,

koje su poslovne organizacije,

and analyzing them and treating them as such

i analizirajući ih i tretirajući ih takvima

is probably a much more useful approach.

je vjerojatno puno korisniji pristup.

The third thing I want you to remember

Treća stvar koju želim da zapamtite

is that even though we're more comfortable

je da iako nam je ugodnija

with this idea of "them,"

ideja "njih",

a set of bad guys separated from us,

skupine negativaca odvojenih od nas,

we are actually accomplices to them,

zapravo smo im suučesnici,

either through our direct consumption

ili kroz direktnu konzumaciju

or through our acceptance of the inconsistency

ili kroz prihvaćanje nedosljednosti

between our policies of prohibition

između naše politike prohibicije

and our actual behavior of tolerance

i našeg tolerantnog ponašanja

or even encouragement of consumption.

ili čak kroz ohrabrivanje konzumacije.

These organizations service, recruit from,

Ove organizacije služe, novače

and operate within our communities,

i djeluju unutar naših zajednica,

so necessarily, they are much more integrated

stoga su nužno mnogo više integrirane

within them than we are comfortable acknowledging.

u njih nego što nam je ugodno priznati.

And so to me the question is not whether

Po meni pitanje nije hoće li se ove

these dynamics will continue the way they have.

dinamike nastaviti na način na koji jesu.

We see that the nature of this phenomenon

Vidimo po prirodi ovog fenomena

guarantees that they will.

da zasigurno hoće.

The question is whether we are willing to continue

Pitanje je jesmo li voljni podupirati

our support of a failed strategy

ovu propalu strategiju

based on our stubborn, blissful, voluntary ignorance

temeljenu na našem tvrdoglavom, blaženom, dobrovoljnom neznanju

at the cost of the deaths of thousands of our young.

po cijenu smrti tisuća mladih.

Thank you.

Hvala vam.

(Applause)

(Pljesak)