Kent Larson: Brilliant designs to fit more people in every city

Translator: Joseph Geni Reviewer: Morton Bast

Prevodilac: Tatjana Jevdjic Lektor: Tereza Ivanovic

I thought I would start with a very brief history of cities.

Počeću sa vrlo kratkom

istorijom gradova.

Settlements typically began with people clustered around a well,

Naselja su obično nastajala

tamo gde su se ljudi okupljali oko bunara

and the size of that settlement was roughly the distance you could walk

i veličinu tog naselja je diktirala udaljenost koju možete prepešačiti

with a pot of water on your head.

sa vrčem na glavi.

Na primer, ako letite iznad Nemačke,

In fact, if you fly over Germany, for example,

and you look down and you see these hundreds of little villages,

pogledate dole, onda vidite stotine ovih malih sela,

they're all about a mile apart.

koja su međusobno udaljena oko 1,5 km.

You needed easy access to the fields.

Bio je potreban jednostavan pristup poljima.

Stotinama, čak hiljadama godina,

And for hundreds, even thousands of years,

the home was really the center of life.

kuća je bila zaista centar življenja.

Life was very small for most people.

Život je bio mali za većinu ljudi.

It was a center of entertainment, of energy production, of work,

Bio je centar zabave, proizvodnje energije,

centar rada, centar zdravstvene brige.

a center of health care.

That's where babies were born and people died.

Tu su se rađale bebe i ljudi umirali.

Then, with industrialization, everything started to become centralized.

Zatim, industrijalizacijom, sve je počelo

da postaje centralizovano.

You had dirty factories that were moved to the outskirts of cities.

Imali ste prljave fabrike koje su pomerane

na ivice grada.

Production was centralized in assembly plants.

Proizvodnja se centralizovala u proizvodnim linijama.

You had centralized energy production.

Imali ste centralizovanu proizvodnju energije.

Learning took place in schools.

Učenje se odvijalo u školama.

Health care took place in hospitals.

Briga o zdravlju se odvijala u bolnicama.

Zatim ste imali mreže koje su se razvijale.

And then you had networks that developed.

You had water, sewer networks

Imali ste vodovodnu i kanalizacionu mrežu koje su dopuštale

that allowed for this kind of unchecked expansion.

ovu vrstu nekontrolisane ekspanzije.

You had separated functions, increasingly.

Imali ste porast odvojenih funkcija.

You had rail networks

Imali ste železničku mrežu koja je povezivala stambene,

that connected residential, industrial, commercial areas.

industrijske i trgovinske zone.

You had auto networks.

Imali ste mrežu automobila.

In fact, the model was really, give everybody a car,

Model je u stvari bio sledeći: daj svakom automobil

build roads to everything,

svuda sagradi puteve i daj ljudima mesto da parkiraju

and give people a place to park when they get there.

kad stignu tamo.

It was not a very functional model.

To nije bilo vrlo funkcionalno.

And we still live in that world,

Još uvek živimo u tom svetu

and this is what we end up with.

i evo, dovde smo stigli.

So you have the sprawl of LA,

Dakle, imamo protezanje Los Anđelesa,

the sprawl of Mexico City.

širenje Meksiko Sitija.

You have these unbelievable new cities in China,

Imate ove neverovatne nove gradove u Kini

which you might call tower sprawl.

koje možete nazvati visinskim gradovima.

They're all building cities

Svi oni grade gradove prema zastarelom modelu

on the model that we invented in the '50s and '60s,

koji smo izmislili pedesetih i šezdesetih godina

which is really obsolete, I would argue,

i ima stotine i stotine novih gradova

and there are hundreds and hundreds of new cities

that are being planned all over the world.

koji se planiraju širom sveta.

In China alone, 300 million people, some say 400 million people,

Samo u Kini, 300 miliona ljudi,

neki kažu 400 miliona,

will move to the city over the next 15 years.

će se preseliti u gradove tokom sledećih 15 godina.

To znači izgradnju odgovarajuće, potpune

That means building the equivalent

of the entire built infrastructure of the US in 15 years.

insfrastrukture SAD-a za 15 godina.

Imagine that.

Zamislite to.

And we should all care about this whether you live in cities or not.

Svi treba da brinemo zbog toga,

bez obzira da li živite u gradovima ili ne.

Cities will account for 90 percent of the population growth,

Gradovi će biti odgovorni za 90% porasta populacije,

80 percent of the global CO2, 75 percent of energy use,

80% globalnog CO2, 75% potrošnje energije,

ali u isto vreme, to je mesto gde ljudi sve više

but at the same time it's where people want to be,

increasingly.

žele da budu.

More than half the people now in the world live in cities,

Više od polovine svetske populacije živi u gradovima

and that will just continue to escalate.

i taj broj će sve više rasti.

Cities are places of celebration, personal expression.

Gradovi su mesta slavlja, ličnog izražavanja.

Tu imate gomile ljudi koje se bore jastucima -

You have the flash mobs of pillow fights that --

bio sam u nekoliko.

I've been to a couple. They're quite fun.

Prilično su zabavne. (Smeh)

You have --

Imate - (Smeh)

(Laughter)

Cities are where most of the wealth is created,

Gradovi su mesta gde se stvara najviše bogatstva,

and particularly in the developing world, it's where women find opportunities.

posebno u zemljama u razvoju,

to su mesta gde žene pronalaze mogućnosti.

That's a lot of the reason why cities are growing very quickly.

Ima mnogo razloga zašto gradovi rastu vrlo brzo.

Now there's some trends that will impact cities.

Postoje neki trendovi koji utiču na gradove.

First of all, work is becoming distributed and mobile.

Prvo, rad postaje raspodeljen i mobilan.

The office building is basically obsolete for doing private work.

Zgrade sa kancelarijama su u osnovi zastarele

za obavljanje privatnog posla.

The home, once again, because of distributed computation --

Kuća, ponovo, zbog raspodeljene procene -

Communication is becoming a center of life,

komunikacije, postaje centar življenja,

so it's a center of production and learning and shopping and health care

ona je centar proizvodnje, učenja, kupovine

zdravstvene brige i svih ovih stvari za koje smo mislili

and all of these things that we used to think of

da se dešavaju van kuće.

as taking place outside of the home.

U porastu je trend da sve što ljudi kupuju,

And increasingly, everything that people buy,

every consumer product,

svaki potrošački proizvod na neki način,

in one way or another, can be personalized.

može da se personalizuje.

And that's a very important trend to think about.

To je trend o kom treba voditi računa.

So this is my image of the city of the future.

Ovo je moja slika grada budućnosti.

(Smeh)

(Laughter)

In that it's a place for people, you know.

To je mesto za ljude.

Maybe not the way people dress, but --

Možda ne način na koji se ljudi oblače, ali -

You know, the question now is,

Sada je pitanje, kako možemo imati

how can we have all the good things that we identify with cities

sve dobre stvari koje povezujemo sa gradovima

without all the bad things?

bez svih loših stvari?

This is Bangalore.

Ovo je Bangalor.

It took me a couple of hours to get a few miles in Bangalore last year.

Trebalo mi je par sati

da pređem nekoliko kilometara u Bangaloru prošle godine.

So with cities, you also have congestion and pollution

Dakle, u gradovima imate prenatrpanost, zagađenje,

and disease and all these negative things.

bolest i sve ove negativne stvari.

How can we have the good stuff without the bad?

Kako možemo da imamo dobre stvari bez loših?

So we went back and started looking at the great cities

Zato smo se vratili u prošlost i počeli da posmatramo te sjajne gradove

that evolved before the cars.

koji su nastali pre automobila.

Paris was a series of these little villages that came together,

Pariz se sastojao od niza ovih malih sela

koja su se spojila i danas se još uvek vidi ta struktura.

and you still see that structure today.

20 okruga Pariza

The 20 arrondissements of Paris are these little neighborhoods.

su ova mala susedstva.

Većina onoga što ljudima treba za život može biti

Most of what people need in life can be within a five- or 10-minute walk.

u okviru šetnje od 5 ili 10 minuta.

And if you look at the data, when you have that kind of a structure,

Kada pogledate podatke, kada imate tu vrstu strukture,

you get a very even distribution

dobijate veoma ujednačenu raspodelu

of the shops and the physicians and the pharmacies

prodavnica, lekara, apoteka

and the cafes in Paris.

i kafića u Parizu.

And then you look at cities that evolved after the automobile,

Kada pogledate gradove koji su se razvijali posle automobila,

and it's not that kind of a pattern.

uzorak nije takav.

There's very little that's within a five-minute walk

Veoma malo toga ima, a da je u okviru petominutne šetnje

u mnogim delovima gradova kao Pitsburg.

of most areas of places like Pittsburgh.

Not to pick on Pittsburgh,

Ne samo Pitsburg, već su se mnogi američki gradovi

but most American cities really have evolved this way.

razvijali upravo ovako.

Stoga smo rekli, pogledajmo nove gradove,

So we said, well, let's look at new cities,

and we're involved in a couple of new city projects in China.

evo nekoliko novih gradova u Kini.

So we said, let's start with that neighborhood cell.

Počnimo sa jedinicom susedstva.

O njoj mislimo kao o kompaktnom urbanom prostoru.

We think of it as a compact urban cell.

So provide most of what most people want within that 20-minute walk.

Dakle, obezbediti ono što mnogi ljudi žele

u okviru šetnje od 20 minuta.

This can also be a resilient electrical microgrid,

Takođe to može da bude fleksibilna mikro elektro mreža,

community heating, power, communication networks, etc.

mreža za komunalno grejanje, energiju, mreža za komunikaciju

can be concentrated there.

itd, može se koncentrisati tu.

Stewart Brand would put a micronuclear reactor

Stjuard Brand bi verovatno stavio mikro nuklearni reaktor

right in the center, probably.

tačno u sredinu. (Smeh)

And he might be right.

Mogao bi biti u pravu.

And then we can form, in effect, a mesh network.

Zatim možemo da napravimo isprepletanu mrežu.

It's something of an Internet typology pattern,

To je nešto kao internet,

so you can have a series of these neighborhoods.

tako da možete da imate nizove ovih naselja.

You can dial up the density --

Možete da povećate gustinu naseljenosti - oko 20 000 ljudi po jedinici

about 20,000 people per cell, if it's Cambridge.

ako je to Kembridž.

Go up to 50,000 if it's Manhattan density.

Idite na 50 000, ako je to gustina naseljenosti Menhetna.

You connect everything with mass transit

Sve povežite javnim prevozom i obezbeđujete ono što je najpotrebnije

and you provide most of what most people need within that neighborhood.

većini ljudi u tom susedstvu.

You can begin to develop a whole typology of streetscapes

Možete da počnete da razvijate posebnu vrstu ulica

and the vehicles that can go on them.

i vozila koja se tu kreću.

I won't go through all of them. I'll just show one.

Neću ići kroz sve. Pokazaću vam jednu.

This is Boulder. It's a great example of kind of a mobility parkway,

Ovo je Bolder.

To je vrsta pokretnog autoputa, autoputa za džogere i bicikliste

a superhighway for joggers and bicyclists,

where you can go from one end of the city to the other

gde možete ići od jednog do drugog dela grada

without crossing the street,

bez prelaska ulice, tu su i bicikli za zajedničko korišćenje,

and they also have bike-sharing, which I'll get into in a minute.

o tome ću za minut.

Ovo je još interesantnije rešenje u Seulu, u Koreji.

This is even a more interesting solution

in Seoul, Korea.

They took the elevated highway, they got rid of it,

Rešili su se podignutog autoputa,

ponovo zauzeli ulicu, reku ispod,

they reclaimed the street, the river down below,

below the street,

ispod ulice i možete ići od jednog kraja Seula

and you can go from one end of Seoul to the other

do drugog, bez prelaska trake za vozila.

without crossing a pathway for cars.

Highline u Menhetnu je vrlo sličan.

The High Line in Manhattan is very similar.

You have these rapidly emerging bike lanes all over the world.

Imate biciklističke staze koje se pojavljuju sve više

I lived in Manhattan for 15 years.

u celom svetu.

Živeo sam na Menhetnu 15 godina.

I went back a couple of weekends ago,

Pre par vikenda sam slikao tamo

took this photograph of these fabulous new bike lanes that they have installed.

ove divne biciklističke staze koje su postavili.

They're still not to where Copenhagen is,

Još uvek nisu dostigli Kopenhagen, gde je otprilike

where something like 42 percent of the trips within the city

42 posto svih putovanja u gradu biciklima.

are by bicycle.

It's mostly just because they have fantastic infrastructure there.

To je zato što imaju

fantastičnu infrastrukturu.

We actually did exactly the wrong thing in Boston.

U stvari, uradili smo upravo pogrešnu stvar u Bostonu.

The Big Dig --

Mi - projektanti podzemnog autoputa - (Smeh)

(Laughter)

So we got rid of the highway but we created a traffic island,

rešili smo se autoputa, ali smo napravili saobraćajno ostrvo

i to svakako nije staza za kretanje bilo čega osim

and it's certainly not a mobility pathway for anything other than cars.

automobila.

Mobility on demand is something we've been thinking about,

Zahtev za mobilnošću je nešto o čemu smo razmišljali,

so we think we need an ecosystem of these shared-use vehicles

pa mislimo da nam treba ekosistem

ovih korišćenih vozila koja su povezana u javni prevoz.

connected to mass transit.

These are some of the vehicles that we've been working on.

Ovo su neka od vozila na kojima radimo.

But shared use is really key.

Ključ je zajedničko korišćenje.

If you share a vehicle, you can have at least four people use one vehicle,

Ako delite vozilo, možete da imate bar četiri osobe koje koriste jedno vozilo,

as opposed to one.

naspram jedne.

We have Hubway here in Boston, the Vélib' system in Paris.

Imamo Habvej ovde u Bostonu, Velib sistem u Parizu.

U Zajednici za tehnološke inovacije smo razvili ovo malo

We've been developing, at the Media Lab, this little city car

gradsko vozilo koje je optimizovano za zajedničko korišćenje u gradovima.

that is optimized for shared use in cities.

We got rid of all the useless things like engines and transmissions.

Oslobodili smo se svih nepotrebnih stvari kao što su motori i menjači.

We moved everything to the wheels,

Sve smo premestili na točkove,

so you have the drive motor,

tako da imate pogonski motor, motor za upravljanje,

the steering motor, the breaking -- all in the wheel.

svo kočenje je u volanu.

That left the chassis unencumbered, so you can do things like fold,

Ovo je omogućilo da karoserija neometano može da se sklopi.

Ovo malo vozilo može da se sklopi

so you can fold this little vehicle up to occupy a tiny little footprint.

tako da zauzima sićušni prostor.

This was a video that was on European television last week

Ovaj video je bio na evropskoj televiziji prošle nedelje,

showing the Spanish Minister of Industry driving this little vehicle,

prikazuje španskog Ministra industrije kako vozi ovo malo vozilo,

and when it's folded, it can spin.

koje kad se sklopi, može da se okreće.

You don't need reverse. You don't need parallel parking.

Ne treba vam vožnja unazad. Ne treba vam paralelno parkiranje.

You just spin and go directly in.

Samo se okrenete i direktno ulazite. (Smeh)

(Laughter)

So we've been working with a company to commercialize this.

Sa jednom kompanijom radimo

da ovo komercijalizujemo.

My PhD student Ryan Chin presented these early ideas

Moj postdiplomac Rajan Čin je predstavio

ove prve ideje pre dve godine na TEDx konferenciji.

two years ago at a TEDx conference.

So what's interesting is,

Ono što je zanimljivo je, kad počnete da dodajete

then if you begin to add new things to it, like autonomy,

nove stvari, kao odvajanje, izađete iz automobila,

you get out of the car, you park at your destination,

parkirate se na svoje odredište, pogladite ga,

you pat it on the butt, it goes and it parks itself, it charges itself,

on ode i sam se parkira, sam se napuni,

and you can get something like seven times as many vehicles

dobijate sedam puta više vozila

u datom prostoru nego običnih vozila i mislimo da je to budućnost.

in a given area as conventional cars,

and we think this is the future.

U stvari, mogli bismo da uradimo ovo danas.

Actually, we could do this today. It's not really a problem.

To zaista nije problem.

Možemo da kombinujemo zajedničko korišćenje i samoupravljanje

We can combine shared use and folding and autonomy

and we get something like 28 times the land utilization

i dobijamo otpilike 28 puta veću iskorišćenost prostora

with that kind of strategy.

na taj način.

One of our graduate students then says,

Jedan naš diplomirani student rekao je potom

well, how does a driverless car communicate with pedestrians?

kako vozilo bez vozača komunicira sa pešacima?

You have nobody to make eye contact with.

Nema kontakta očima.

You don't know if it's going to run you over.

Ne znate da li će da vas pregazi.

On razvija strategije koje omogućavaju vozilu

So he's developing strategies

so the vehicle can communicate with pedestrians, so --

da komunicira sa pešacima, tako da - (Smeh)

(Laughter)

So the headlights are eyeballs, the pupils can dilate,

prednja svetla su očne jabučice, zenice se mogu širiti,

we have directional audio, we can throw sound directly at people.

imamo usmereni zvuk, možemo da usmerimo zvuk

direktno na ljude.

What I love about this project

Ono što volim kod ovog projekta je rešavanje problema

is he solved a problem that doesn't exist yet, so --

koji do sada nije postojao, tako da - (Smeh)

(Laughter)

(Smeh) (Aplauz)

We also think that we can democratize access to bike lanes.

Mislimo da možemo da demokratizujemo pristup biciklističkim stazama

You know, bike lanes are mostly used by young guys in stretchy pants. So --

Biciklističke staze uglavnom koriste mladi momci

u rastegljivim pantalonama.

(Laughter)

Zbog toga - (Smeh)

We think we can develop a vehicle that operates on bike lanes,

Mislimo da možemo da razvijemo vozilo koje se kreće

accessible to elderly and disabled, women in skirts, businesspeople,

na biciklističkim stazama, dostupno starima i onesposobljenima,

ženama u suknjama, poslovnim ljudima i da adresiramo probleme

and address the issues of energy congestion, mobility,

energije, gužve, pokretljivosti, starosti i gojaznosti istovremeno.

aging and obesity simultaneously.

That's our challenge.

To je naš izazov.

This is an early design for this little three-wheel.

Ovo je rani dizajn za ovog malog trotočkaša,

It's an electronic bike.

to je elektronski bicikl.

You have to pedal to operate it in a bike lane,

Treba da vrtite pedale

da bi se kretao u biciklističkoj stazi,

ali ako ste starija osoba, postoji prekidač.

but if you're an older person, that's a switch.

If you're a healthy person, you might have to work really hard to go fast.

Ako ste zdrava osoba,

treba da zaista zapnete da biste išli brzo.

You can dial in 40 calories going into work

Možete potrošiti 40 kalorija za odlazak na posao,

and 500 going home, when you can take a shower.

a 500 do kuće, kada možete da se istuširate.

We hope to have that built this fall.

Nadamo se da će to biti napravljeno ove jeseni.

Stanovanje je još jedna oblast koju možemo poboljšati.

Housing is another area where we can really improve.

Gradonačelnik Bostona Menino kaže da je nedostatak

Mayor Menino in Boston says

lack of affordable housing for young people

dostupnog stana za mlade jedan od najvećih problema

is one of the biggest problems the city faces.

sa kojim se grad suočava.

Graditelji kažu: "OK, napravićemo ove sićušne stanove."

Developers say, OK, we'll build little teeny apartments.

Ljudi kažu da zaista ne žele da žive u sićušnim

People say, we don't really want to live in a little teeny conventional apartment.

konvencionalnim stanovima.

So we're saying, let's build a standardized chassis,

Dakle, hajde da napravimo standardizovane šasije,

much like our car.

kao za naše automobile.

Let's bring advanced technology into the apartment,

Dovedimo naprednu tehnologiju u stanove, popunimo tehnologijom,

technology-enabled infill,

dajmo ljudima alate da u ovim otvorenim kućištima

give people the tools within this open-loft chassis

definišu svoje potrebe, vrednosti i aktivnosti.

to go through a process of defining

what their needs and values and activities are,

Zatim će algoritam usaglasiti

and then a matching algorithm will match a unique assembly

jedinstven sklop za popunjavanje

of integrated infill components,

integrisanih komponenti, nameštaja, ormarića

furniture, and cabinetry, that are personalized to that individual,

koji su personalizovani prema toj osobi.

and they give them the tools

To im daje alate da prođu kroz proces i da ga usavrše.

to go through the process and to refine it,

and it's something like working with an architect,

To je kao rad sa arhitektom,

where the dialogue starts

kada dijalog počinje davanjem alternative osobi

when you give an alternative to a person to react to.

da na nju reaguje.

Now, the most interesting implementation of that for us

Nama je najzanimljivija primena ovoga

is when you can begin to have robotic walls,

kada počnete da imate robotizovane zidove,

so your space can convert from exercise to a workplace,

pa se vaš prostor može pretvoriti iz vežbaonice u radni prostor,

if you run a virtual company.

ako vodite virtuelnu firmu.

You have guests over,

Dolaze vam gosti, stvaraju se dve gostinske sobe.

you have two guest rooms that are developed.

You have a conventional one-bedroom arrangement

Imate jednu običnu spavaću sobu kada vam je potrebna.

when you need it.

Maybe that's most of the time.

Možda je uglavnom to slučaj.

Imate večernju zabavu.

You have a dinner party.

The table folds out to fit 16 people in otherwise a conventional one-bedroom,

Sto se izvlači da bi stalo 16 ljudi u inače običnu spavaću sobu,

or maybe you want a dance studio.

ili možda želite plesni studio.

I mean, architects have been thinking about these ideas for a long time.

Arhitekte su o ovim idejama razmišljale dugo vremena.

Ono što treba da uradimo je da razvijemo stvari

What we need to do now,

develop things that can scale to those 300 million Chinese people

koje mogu da se skaliraju na 300 miliona Kineza

koji bi želeli da žive vrlo udobno u gradu.

that would like to live in the city, and very comfortably.

We think we can make a very small apartment

Mislimo da možemo da napravimo vrlo mali stan

that functions as if it's twice as big by utilizing these strategies.

koji funkcioniše kao da je dva puta veći, korišćenjem ovih tehnika.

I don't believe in smart homes. That's sort of a bogus concept.

Ne verujem u pametne kuće.

To je lažni koncept.

I think you have to build dumb homes and put smart stuff in it.

Mislim da treba napraviti prazne domove

i unutra staviti pametne stvari. (Smeh)

(Laughter)

And so we've been working on a chassis of the wall itself.

Tako da radimo na kućištu samih zidova.

You know, standardized platform

Standardizovana platforma sa motorima

with the motors and the battery when it operates,

i baterijom kada radi, mali solenoidi

little solenoids that will lock it in place and get low-voltage power.

koji će je zaključati i dovesti niskonaponsko napajanje.

We think this can all be standardized,

Mislimo da sve ovo može da se standardizuje, a zatim ljudi

and then people can personalize the stuff that goes into that wall,

mogu da personalizuju stvari koje idu u taj zid

and like the car, we can integrate all kinds of sensing

i kao kod automobila, možemo da integrišemo sve vrste senzora

to be aware of human activity,

radi svesti o ljudskoj aktivnosti, pa ako je beba ili kuče na putu,

so if there's a baby or a puppy in the way,

nećete imati problem. (Smeh)

you won't have a problem.

(Laughter)

So the developers say, well, this is great.

Stvaraoci kažu, ovo je sjajno.

OK, so if we have a conventional building, we have a fixed envelope,

OK, ako imamo uobičajenu zgradu,

imamo fiksiran omot, možda možemo u njega staviti 14 jedinica.

maybe we can put in 14 units.

If they function as if they're twice as big,

Ako one funkcionišu kao da su duplo veće,

we can get 28 units in.

možemo dobiti i 28 jedinica.

That means twice as much parking, though.

Na kraju, to znači duplo više parkinga.

Parking's really expensive.

Parkiranje je zaista skupo.

It's about 70,000 dollars per space

Izgradnja uobičajenog parkinga unutar zgrade košta oko 70 000 dolara

to build a conventional parking spot inside a building.

po mestu.

Ako imate sklapanje i samoupravljanje vozila,

So if you can have folding and autonomy,

you can do that in one-seventh of the space.

to možete uraditi u jednoj sedmini prostora.

That goes down to 10,000 dollars per car,

To dovodi do 10 000 dolara po automobilu,

just for the cost of the parking.

samo za cenu parkinga.

You add shared use, and you can even go further.

Dodajte zajedničko korišćenje i stižete još dalje.

We can also integrate all kinds of advanced technology

Takođe možemo da integrišemo sve vrste naprednih tehnologija

through this process.

kroz ovaj proces.

There's a path to market for innovative companies

Postoji tržište inovativnih kompanija koje dovode tehnologiju u dom.

to bring technology into the home.

In this case, a project we're doing with Siemens.

U ovom slučaju, projekat koji radimo sa Simensom,

We have sensors on all the furniture, all the infill,

imamo senzore na svom nameštaju,

that understands where people are and what they're doing.

sve stvari razumeju gde su ljudi i šta rade.

Plavo svetlo je vrlo efikasno, tako da imamo ove podesive

Blue light is very efficient,

so we have these tunable 24-bit LED lighting fixtures.

24-bitne LED rasvetne instalacije.

Ono raspoznaje gde su ljudi, šta rade,

It recognizes where the person is, what they're doing,

popunjava svetlom kad je neophodno do punog spektra bele svetlosti,

fills out the light when necessary to full spectrum white light,

tako štedi možda 30, 40 posto potrošnje energije,

and saves maybe 30, 40 percent in energy consumption, we think,

u odnosu na uobičajene najrazvijenije

over even conventional state-of-the-art lighting systems.

svetlosne sisteme.

This just shows you the data that comes from the sensors

Ovo vam pokazuje podatke koji dolaze od senzora

that are embedded in the furniture.

koji su ugrađeni u nameštaj.

We don't really believe in cameras to do things in homes.

Zaista ne verujemo u kamere da bismo obavljali poslove u domovima.

We think these little wireless sensors are more effective.

Mislimo da su ovi mali bežični senzori daleko efikasniji.

We think we can also personalize sunlight.

Mislimo da možemo da personalizujemo sunčevu svetlost.

That's sort of the ultimate personalization in some ways.

Na neki način to je vrsta krajnje personalizacije.

So we've looked at articulating mirrors of the facade

Gledali smo da usmerimo ogledala na fasadi

that can throw shafts of sunlight anywhere into the space,

koja mogu da bace sunčeve zrake bilo gde u prostoru,

therefore allowing you to shade most of the glass

dopuštajući da zasenčite većinu prozora

on a hot day like today.

na vrelom danu, kao danas.

In this case, she picks up her phone,

U ovom slučaju, ona podiže slušalicu, može da planira

she can map food preparation at the kitchen island

pripremu hrane na kuhinjskom ostrvu prema posebnoj lokaciji sunčeve svetlosti.

to a particular location of sunlight.

An algorithm will keep it in that location as long as she's engaged in that activity.

Algoritam će je zadržati na tom mestu

sve dok ona to radi.

This can be combined with LED lighting as well.

Ovo se može kombinovati i sa LED osvetljenjem.

Mislimo da radna mesta treba deliti.

We think workplaces should be shared.

I mean, this is really the workplace of the future, I think.

Mislim da je ovo zaista radio mesto budućnosti.

This is Starbucks, you know.

Ovo je Starbaks. (Smeh)

Maybe a third --

Vidite, svi su naslonili leđa ka zidu

And you see everybody has their back to the wall

and they have food and coffee down the way

i imaju hranu i kafu pred sobom

i oni su u svojim malim ličnim krugovima.

and they're in their own little personal bubble.

We need shared spaces for interaction and collaboration.

Potrebni su nam zajednički prostori za interakciju i saradnju.

We're not doing a very good job with that.

Tu nam ne ide baš najbolje.

At the Cambridge Innovation Center, you can have shared desks.

U Kembridž centru za inovacije,

možete da delite stolove.

I've spent a lot of time in Finland at the design factory of Aalto University,

Proveo sam mnogo vremena u Finskoj u fabrici za dizajn Aalto univerziteta,

where the they have a shared shop and shared fab lab, shared quiet spaces,

gde imaju zajedničku radionicu i digitalnu laboratoriju,

zajedničke prostore za predah,

electronics spaces, recreation places.

elektronske prostore,

mesta za rekreaciju.

We think ultimately, all of this stuff can come together,

Konačno, mislimo da sve ove stvari mogu da se spoje,

a new model for mobility, a new model for housing,

novi model za kretanje, novi model za domaćinstvo,

a new model for how we live and work,

novi model za život i rad,

a path to market for advanced technologies.

put za tržište naprednih tehnologija,

But in the end, the main thing we need to focus on are people.

ali na kraju, glavna stvar na koju treba da se fokusiramo su ljudi.

Cities are all about people.

Gradovi su ljudi.

They're places for people.

To su mesta za ljude.

Nema razloga zašto ne možemo značajno popraviti

There's no reason why we can't dramatically improve

the livability and creativity of cities

življenje i kreativnost gradova kao što su uradili

like they've done in Melbourne with the laneways

u Melburnu sa uskim putevima,

while at the same time dramatically reducing CO2 and energy.

istovremeno drastično su smanjili CO2 i gubitak energije.

It's a global imperative. We have to get this right.

To je globalni imperativ. Moramo to napraviti kako treba.

Thank you.

Hvala. (Aplauz)

(Applause)