Kent Larson: Brilliant designs to fit more people in every city

Translator: Joseph Geni Reviewer: Morton Bast

Prevoditelj: Senzos Osijek Recezent: Tilen Pigac - EFZG

I thought I would start with a very brief history of cities.

Mislio sam početi s kratkom

poviješću gradova.

Settlements typically began with people clustered around a well,

Naselja su tipično počinjala

s ljudima grupiranima oko izvora, a veličina

and the size of that settlement was roughly the distance you could walk

tih naselja je bila približna udaljenost koju ste mogli prehodati

with a pot of water on your head.

s loncem vode na glavi.

Zapravo, ako preletite preko Njemačke, na primjer,

In fact, if you fly over Germany, for example,

and you look down and you see these hundreds of little villages,

i pogledate dolje i vidite stotine tih malih sela,

sva su otprilike jednu milju udaljena.

they're all about a mile apart.

You needed easy access to the fields.

Trebao vam je lak pristup poljima.

I stotinama, čak i tisućama godina,

And for hundreds, even thousands of years,

the home was really the center of life.

dom je bio središte života.

Life was very small for most people.

Život je bio jako malen za većinu ljudi.

It was a center of entertainment, of energy production, of work,

Bio je središte zabave, energetske proizvodnje, posla,

središte zdravstvene njege.

a center of health care.

Tu su se djeca rađala i ljudi umirali.

That's where babies were born and people died.

Then, with industrialization, everything started to become centralized.

Zatim, s industrijalizacijom, sve se počelo

centralizirati.

You had dirty factories that were moved to the outskirts of cities.

Imali ste prljave tvornice koje su pomaknute

u predgrađa.

Production was centralized in assembly plants.

Proizvodnja je centralizirana u montažnim postrojenjima.

You had centralized energy production.

Imali ste centraliziranu energetsku proizvodnju.

Learning took place in schools.

Učenje je održavano u školama, zdravstvena njega u

Health care took place in hospitals.

bolnicama.

I onda ste imali mreže koje su se razvile.

And then you had networks that developed.

You had water, sewer networks

Vodovodne, kanalizacijske mreže koje su omogućavale ovu

that allowed for this kind of unchecked expansion.

vrstu neprovjerenog širenja.

You had separated functions, increasingly.

Ubrzano dolazi do odvajanja funkcija.

You had rail networks

Dobili ste željezničke mreže koje su povezivale stambenu,

that connected residential, industrial, commercial areas.

industrijsku i trgovinsku zonu. Imali ste cestovnu mrežu.

You had auto networks.

In fact, the model was really, give everybody a car,

Zapravo, model je bio – dajte svima auto,

build roads to everything,

izgradite putove do bilo gdje, i dajte ljudima mjesto gdje će parkirati

and give people a place to park when they get there.

kada dođu tamo. To nije bio vrlo funkcionalan model.

It was not a very functional model.

And we still live in that world,

Još uvijek živimo u tom svijetu

and this is what we end up with.

i ovdje smo završili.

So you have the sprawl of LA,

Dakle, imate širenje LA,

the sprawl of Mexico City.

širenje Mexico Cityja.

You have these unbelievable new cities in China,

Imate nevjerojatne nove gradove u Kini

which you might call tower sprawl.

koje biste mogli nazvati širenjem nebodera.

They're all building cities

Svi grade gradove prema modelu koji smo izumili

on the model that we invented in the '50s and '60s,

50-tih i 60-tih, što je stvarno zastarjelo,

which is really obsolete, I would argue,

and there are hundreds and hundreds of new cities

argumentirao bih, i postoje stotine i stotine novih gradova

that are being planned all over the world.

koji se planiraju diljem svijeta.

In China alone, 300 million people, some say 400 million people,

Samo će se u Kini, 300 milijuna ljudi,

neki kažu 400 milijuna ljudi,

will move to the city over the next 15 years.

preseliti u grad tijekom sljedećih 15 godina.

To znači da će se izgraditi ekvivalent

That means building the equivalent

of the entire built infrastructure of the US in 15 years.

cijele izgrađene infrastrukture SAD-a u 15 godina.

Imagine that.

Zamislite to.

And we should all care about this whether you live in cities or not.

I svima bi nam trebalo biti stalo do ovoga,

živjeli u gradovima ili ne.

Cities will account for 90 percent of the population growth,

Na gradove će otpadati 90 posto rasta populacije,

80 percent of the global CO2, 75 percent of energy use,

80 posto globalnog CO2, 75 posto utroška energije,

ali istovremeno to je gdje ljudi žele biti,

but at the same time it's where people want to be,

increasingly.

u porastu.

More than half the people now in the world live in cities,

Više od pola ljudi na svijetu danas živi u gradovima

and that will just continue to escalate.

i to će samo nastaviti eskalirati.

Cities are places of celebration, personal expression.

Gradovi su mjesta proslava, osobnog izražavanja.

Imate organizirane grupe za borbu jastucima –

You have the flash mobs of pillow fights that --

bio sam na njih par. Prilično su zabavne. (Smijeh)

I've been to a couple. They're quite fun.

You have --

Imate – (Smije se)

(Laughter)

Cities are where most of the wealth is created,

Gradovi su gdje se stvara većina bogatstva,

and particularly in the developing world, it's where women find opportunities.

posebice u razvijenom svijetu,

tu žene nalaze prilike.

That's a lot of the reason why cities are growing very quickly.

To je veliki dio razloga zašto gradovi rastu vrlo brzo.

Now there's some trends that will impact cities.

Neki će trendovi utjecati na gradove.

First of all, work is becoming distributed and mobile.

Kao prvo, posao postaje raspodijeljen i pokretan.

The office building is basically obsolete for doing private work.

Poslovna zgrada je u osnovi zastarjela

za privatnikov posao.

The home, once again, because of distributed computation --

Dom, ponovno, zbog raspodijeljenog računanja –

Communication is becoming a center of life,

komunikacije, postaje centar života,

so it's a center of production and learning and shopping and health care

stoga je to centar proizvodnje i učenja i kupovanja

i zdravstene njege i svih ovih stvari za koje smo navikli

and all of these things that we used to think of

misliti da ne pripadaju domu.

as taking place outside of the home.

I sve više, sve što ljudi kupuju,

And increasingly, everything that people buy,

every consumer product,

svaki potrošački proizvod, na jedan način ili drugi,

in one way or another, can be personalized.

može biti personalizirano.

And that's a very important trend to think about.

I to je vrlo važan trend za proučavanje.

So this is my image of the city of the future.

Dakle, ovo je moja vizija grada budućnosti.

(Smijeh)

(Laughter)

In that it's a place for people, you know.

Tu je mjesto za ljude, znate.

Maybe not the way people dress, but --

Možda ne način na koji se ljudi oblače,

You know, the question now is,

ali – znate, sada je pitanje, kako možemo imati sve

how can we have all the good things that we identify with cities

dobre stvari koje povezujemo s gradovima

without all the bad things?

bez svih loših stvari?

This is Bangalore.

Ovo je Bangalore. Trebalo mi je nekoliko sati

It took me a couple of hours to get a few miles in Bangalore last year.

da prođem nekoliko milja u Bangaloru prošle godine.

So with cities, you also have congestion and pollution

S gradovima također dolaze zakrčenost i onečišćenje

and disease and all these negative things.

i bolest i sve ove negativne stvari.

How can we have the good stuff without the bad?

Kako možemo imati dobre stvari bez loših?

Stoga smo se vratili i počeli promatrati velike gradove

So we went back and started looking at the great cities

that evolved before the cars.

koji su se razvili prije auta.

Paris was a series of these little villages that came together,

Pariz je bio niz ovih malih sela

koja su se povezala, i još uvijek vidite tu strukturu danas.

and you still see that structure today.

20 četvrti Parisa

The 20 arrondissements of Paris are these little neighborhoods.

su ova mala susjedstva.

Većina toga što ljudi trebaju u životu može biti

Most of what people need in life can be within a five- or 10-minute walk.

unutar pet ili deset minuta hoda udaljeno.

And if you look at the data, when you have that kind of a structure,

I ako pogledate podatke, kada imate takvu vrstu

strukture, dobijete vrlo ravnomjernu raspodjelu

you get a very even distribution

of the shops and the physicians and the pharmacies

trgovina i doktora i ljekarna

and the cafes in Paris.

i kafića u Parizu.

And then you look at cities that evolved after the automobile,

I onda pogledate gradove koji su se razvili nakon

automobila i nemaju takav uzorak.

and it's not that kind of a pattern.

There's very little that's within a five-minute walk

Vrlo je malo toga unutar petominutne šetnje

u većini zona mjesta kao što je Pittsburgh.

of most areas of places like Pittsburgh.

Not to pick on Pittsburgh,

Ne želim prozivati Pittsburgh, ali većina američkih gradova

but most American cities really have evolved this way.

se razvila na taj način.

Stoga smo, pogledajmo nove gradove, uključeni u

So we said, well, let's look at new cities,

and we're involved in a couple of new city projects in China.

nekoliko novih gradskih projekata u Kini.

So we said, let's start with that neighborhood cell.

Rekli smo, počnimo s tim sustavom susjedstva.

Zamišljamo ga kao kompaktni urbani sustav.

We think of it as a compact urban cell.

Pružimo većinu toga što ljudi većinom žele

So provide most of what most people want within that 20-minute walk.

unutar 20-minutnog hoda.

This can also be a resilient electrical microgrid,

Ovdje također može biti otporna električna mreža,

community heating, power, communication networks, etc.

grijanje za zajednicu, energija, komunikacijska mreža,

can be concentrated there.

itd. mogu biti koncentrirani tu.

Stewart Brand would put a micronuclear reactor

Steward Brand bi stavio mikro-nuklearni reaktor

right in the center, probably.

u sredinu, vjerojatno. (Smijeh)

And he might be right.

I možda bi bio u pravu.

And then we can form, in effect, a mesh network.

I onda možemo uspostaviti, zapravo, isprepletenu mrežu.

It's something of an Internet typology pattern,

To je nešto poput tipologije internetskog uzorka,

so you can have a series of these neighborhoods.

tako možete imati niz ovih susjedstava.

You can dial up the density --

Možete povećati gustoću – otprilike 20.000 ljudi po sustavu

about 20,000 people per cell, if it's Cambridge.

ako je Cambridge. Ići do 50.000

Go up to 50,000 if it's Manhattan density.

ako je gustoća kao na Manhattanu.

You connect everything with mass transit

Sve povežete masovnim prijevozom i omogućujete većinu toga što ljudi

and you provide most of what most people need within that neighborhood.

trebaju unutar tog susjedstva.

You can begin to develop a whole typology of streetscapes

Možete početi razvijati cijelu tipologiju uličnih krajolika

and the vehicles that can go on them.

i vozila koja mogu ići po njima. Neću prolaziti kroz

I won't go through all of them. I'll just show one.

sve njih. Pokazat ću samo jedan.

This is Boulder. It's a great example of kind of a mobility parkway,

Ovo je Boulder. Sjajan primjer vrste široke pokretljive

ceste, veleprometnica za trkače i bicikliste

a superhighway for joggers and bicyclists,

gdje možete ići s jednog kraja grada na drugi

where you can go from one end of the city to the other

without crossing the street,

bez da prelazite cestu, i oni imaju dijeljenje bicikala,

and they also have bike-sharing, which I'll get into in a minute.

o čemu ću govoriti kasnije.

Ovo je još zanimljivije rješenje u Seoulu, Koreji.

This is even a more interesting solution

in Seoul, Korea.

They took the elevated highway, they got rid of it,

Uzeli su povišenu autocestu, riješili je se,

regenerirali cestu, rijeku ispod ceste

they reclaimed the street, the river down below,

below the street,

i možete ići s jednog dijela Seoula

and you can go from one end of Seoul to the other

u drugi bez prelaženja puta za aute.

without crossing a pathway for cars.

Highline na Manhattanu je vrlo sličan.

The High Line in Manhattan is very similar.

Imate ove brzo pojavljujuće biciklističke staze

You have these rapidly emerging bike lanes all over the world.

I lived in Manhattan for 15 years.

diljem svijeta. Živio sam na Manhattanu 15 godina.

I went back a couple of weekends ago,

Vratio sam se prije nekoliko vikenda i fotografirao ove

took this photograph of these fabulous new bike lanes that they have installed.

nevjerojatne biciklističke staze koje su postavili.

They're still not to where Copenhagen is,

Još uvijek nisu na razini Kopenhagena gdje je

where something like 42 percent of the trips within the city

otprilike 42 posto vožnji kroz grad

are by bicycle.

biciklom. To je uglavnom zato što imaju

It's mostly just because they have fantastic infrastructure there.

fantastičnu infrastrukturu tamo.

We actually did exactly the wrong thing in Boston.

Zapravo smo napravili posve krivu stvar u Bostonu.

The Big Dig --

Mi – Veliki Iskop – (Smijeh)

(Laughter)

So we got rid of the highway but we created a traffic island,

Riješili smo se autoceste, ali smo napravili prometni otok

i to sigurno nije pokretni prijelaz za išta

and it's certainly not a mobility pathway for anything other than cars.

drugo osim automobila.

Mobility on demand is something we've been thinking about,

Pokretljivost na zahtjev je nešto o čemu smo razmišljali,

stoga mislimo da trebamo ekosistem

so we think we need an ecosystem of these shared-use vehicles

ovih vozila sa zajedničkom upotrebom povezanih s masovnim prijevozom.

connected to mass transit.

These are some of the vehicles that we've been working on.

Ovo su neka od vozila na kojima smo radili.

Ali zajednička upotreba je zapravo ključ. Ako dijelite vozilo,

But shared use is really key.

If you share a vehicle, you can have at least four people use one vehicle,

možete dobiti barem četiri osobe koje koriste jedno vozilo

as opposed to one.

naspram jedne.

We have Hubway here in Boston, the Vélib' system in Paris.

Imamo Hubway ovdje u Bostonu, Vélib' sistem u Parizu.

Razvijali smo u Media Labu ovaj mali

We've been developing, at the Media Lab, this little city car

gradski auto koji je optimiziran za zajedničko korištenje u gradovima.

that is optimized for shared use in cities.

We got rid of all the useless things like engines and transmissions.

Riješili smo se svih nepotrebnih stvari, kao što su motor,

i prijenosa. Sve smo prebacili u kotače,

We moved everything to the wheels,

so you have the drive motor,

stoga imate pogonski motor, upravljački motor

the steering motor, the breaking -- all in the wheel.

i kočenje sve u kotačima.

That left the chassis unencumbered, so you can do things like fold,

To je ostavilo postolje neopterećenim, stoga možete

raditi stvari kao što je slaganje, dakle možete složiti

so you can fold this little vehicle up to occupy a tiny little footprint.

ovo malo vozilo tako da zauzima sićušni prostor.

This was a video that was on European television last week

Ovo je video, koji je bio na europskoj televiziji prošli tjedan,

showing the Spanish Minister of Industry driving this little vehicle,

prikazuje španjolskog ministra industrije kako vozi

ovo malo vozilo, a kada je složeno može se vrtjeti.

and when it's folded, it can spin.

You don't need reverse. You don't need parallel parking.

Ne treba vam rikverc. Ne treba vam paralelno parkiranje.

You just spin and go directly in.

Samo se okrenete i direktno idete. (Smijeh)

(Laughter)

Radili smo s tvrtkom

So we've been working with a company to commercialize this.

kako bi to komercijalizirali. Moj doktorand Ryan Chin je predstavio

My PhD student Ryan Chin presented these early ideas

ove početne ideje prije dvije godine na TEDx konferenciji.

two years ago at a TEDx conference.

So what's interesting is,

Ono što je zanimljivo, ako počnete dodavati

then if you begin to add new things to it, like autonomy,

nove stvari k tome, poput samostalnosti, izađete iz auta,

you get out of the car, you park at your destination,

parkirate na svojoj destinaciji, potapšate ga po zadnjici,

you pat it on the butt, it goes and it parks itself, it charges itself,

on ode i parkira se, puni se,

and you can get something like seven times as many vehicles

i možete dobiti otprilike sedam puta

više vozila od konvecionalnih auta u danom području,

in a given area as conventional cars,

and we think this is the future.

i mi mislimo da je ovo budućnost. Zapravo bismo mogli ovo raditi danas.

Actually, we could do this today. It's not really a problem.

Nije zapravo problem.

Možemo spojiti zajedničku upotrebu i slaganje i autonomiju

We can combine shared use and folding and autonomy

and we get something like 28 times the land utilization

i dobiti nešto kao 28 puta veću upotrebu prostora

with that kind of strategy.

s tom vrstom strategije.

One of our graduate students then says,

Jedan od naših diplomiranih učenika je zatim rekao:

well, how does a driverless car communicate with pedestrians?

Kako auto bez vozača komunicira sa pješacima?

You have nobody to make eye contact with.

Nemate nikoga s kime biste uspostavili kontakt očima.

You don't know if it's going to run you over.

Ne znate hoće li vas pregaziti.

Stoga on razvija strategije kako bi vozilo moglo

So he's developing strategies

so the vehicle can communicate with pedestrians, so --

komunicirati s pješacima, dakle – (Smijeh)

(Laughter)

So the headlights are eyeballs, the pupils can dilate,

Prednja svjetla su očne jabučice, zjenice se mogu proširiti,

we have directional audio, we can throw sound directly at people.

imamo izravan zvuk, možemo bacati zvuk

izravno na ljude.

What I love about this project

Ono što volim kod ovog projekta je to što on rješava problem

is he solved a problem that doesn't exist yet, so --

koji nije, koji još ne postoji, dakle – (Smijeh)

(Laughter)

(Smijeh) (Pljesak)

We also think that we can democratize access to bike lanes.

Također mislimo da možemo demokratizirati pristup biciklističkim stazama.

You know, bike lanes are mostly used by young guys in stretchy pants. So --

Znate, biciklističke staze većinom koriste mladi muškarci

u rastezljivim hlačicama, znate. Stoga – (Smijeh)

(Laughter)

We think we can develop a vehicle that operates on bike lanes,

Mislimo da možemo razviti vozilo koje prometuje

accessible to elderly and disabled, women in skirts, businesspeople,

na biciklističkim stazama, dostupno starijima i hendikepiranim,

ženama u suknjama, poslovnim ljudima, i držati do pitanja

and address the issues of energy congestion, mobility,

energetske prenatrpanosti, pokretljivosti, starenja i pretilosti

aging and obesity simultaneously.

istovremeno. To je naš izazov.

That's our challenge.

This is an early design for this little three-wheel.

Ovo je rani dizajn za ovo malo vozilo na tri kotača,

It's an electronic bike.

to je elektronički bicikl. Morate pedalirati

You have to pedal to operate it in a bike lane,

da biste njime upravljali na biciklističkoj stazi, ali ako ste starija osoba

but if you're an older person, that's a switch.

to je preokret. Ako ste zdrava osoba

If you're a healthy person, you might have to work really hard to go fast.

morali biste raditi vrlo jako da idete brzo.

You can dial in 40 calories going into work

Možete utipkati 40 kalorija na putu do posla

and 500 going home, when you can take a shower.

i 500 na putu doma, gdje se možete otuširati.

Nadamo se da ćemo to izgraditi ove jeseni.

We hope to have that built this fall.

Stanovanje je još jedno područje na kojem možemo dosta napredovati.

Housing is another area where we can really improve.

Gradonačelnik Menino u Bostonu kaže da je nedostatak pristupačnog stanovanja

Mayor Menino in Boston says

lack of affordable housing for young people

za mlade ljude jedan od najvećih problema

is one of the biggest problems the city faces.

s kojima se gradovi susreću.

Graditelji kažu, u redu, napravit ćemo sitne male stanove.

Developers say, OK, we'll build little teeny apartments.

Ljudi kažu, ne želimo zapravo živjeti u malim

People say, we don't really want to live in a little teeny conventional apartment.

standardnim stanovima.

Stoga mi kažemo, izgradimo standardizirano postolje,

So we're saying, let's build a standardized chassis,

much like our car.

slično našim autima. Dovedimo naprednu tehnologiju

Let's bring advanced technology into the apartment,

u stanove, ispunu omogućenu tehnologijom,

technology-enabled infill,

dajmo ljudima alat unutar ovih velikih prilagodljivih postolja

give people the tools within this open-loft chassis

da prođu kroz proces definiranja njihovih potreba

to go through a process of defining

what their needs and values and activities are,

i vrijednosti i aktivnosti, i onda će

and then a matching algorithm will match a unique assembly

odgovarajući algoritam složiti jedinstven sklop

of integrated infill components,

integriranih komponenata ispune, namještaja i elemenata

furniture, and cabinetry, that are personalized to that individual,

koji su personalizirani prema tom pojedincu i daju mu

and they give them the tools

alat kojim će to proći i preraditi,

to go through the process and to refine it,

and it's something like working with an architect,

a to je nešto poput rada s arhitektom,

where the dialogue starts

gdje razgovor počinje kada date alternativu

when you give an alternative to a person to react to.

osobi kako bi reagirala na nju.

Najzanimljivije ostvarenje toga za nas

Now, the most interesting implementation of that for us

is when you can begin to have robotic walls,

je što možete početi koristiti robotske zidove,

so your space can convert from exercise to a workplace,

stoga vam se prostor može pretvoriti iz mjesta za vježbu do mjesta za rad,

if you run a virtual company.

ako vodite virtualnu tvrtku.

Imate goste, imate dvije gostinjske sobe

You have guests over,

you have two guest rooms that are developed.

koje mogu biti razvijene.

You have a conventional one-bedroom arrangement

Imate konvencionalni raspored s jednom spavaćom sobom

when you need it.

kada ga trebate. Možda je to većinu vremena.

Maybe that's most of the time.

Imate svečanu večeru. Stol se proširi

You have a dinner party.

The table folds out to fit 16 people in otherwise a conventional one-bedroom,

tako da stane 16 ljudi u inače konvencionalnu spavaću

or maybe you want a dance studio.

ili možda želite plesni studio.

I mean, architects have been thinking about these ideas for a long time.

Mislim, arhitekti su razmišljali o ovim idejama

jako dugo. Ono što sada trebamo napraviti je

What we need to do now,

razviti stvari koje se mogu mjeriti s onih 300 milijuna Kineza

develop things that can scale to those 300 million Chinese people

koji bi htjeli živjeti u gradu,

that would like to live in the city, and very comfortably.

i to vrlo ugodno.

We think we can make a very small apartment

Mislimo da možemo napravili vrlo mali stan

that functions as if it's twice as big by utilizing these strategies.

koji bi funkcionirao kao da je dvaput veći

koristeći ove strategije. Ne vjerujem u pametne domove.

I don't believe in smart homes. That's sort of a bogus concept.

To je neka vrsta prividnog koncepta.

I think you have to build dumb homes and put smart stuff in it.

Mislimo da moramo izgraditi glupe kuće

i staviti pametne stvari u njih. (Smijeh)

(Laughter)

Radili smo na postolju samog zida.

And so we've been working on a chassis of the wall itself.

You know, standardized platform

Znate, standarna platforma s motorima

with the motors and the battery when it operates,

i baterijom pomoću koje radi, malim zavojnicama

little solenoids that will lock it in place and get low-voltage power.

koje bi ju zaključale na mjestu i dobile nisko voltažnu energiju.

We think this can all be standardized,

Mislimo da sve ovo može biti standardizirano i onda ljudi

and then people can personalize the stuff that goes into that wall,

mogu personalizirati stvari koje idu u taj zid

and like the car, we can integrate all kinds of sensing

i, poput auta, možemo uklopiti sve vrste senzora

to be aware of human activity,

koji bi bili svjesni ljudske aktivnosti, stoga ako je dijete

so if there's a baby or a puppy in the way,

ili psić na putu nećete imati problema. (Smijeh)

you won't have a problem.

(Laughter)

So the developers say, well, this is great.

Dakle izumitelji kažu, ovo je super. U redu,

OK, so if we have a conventional building, we have a fixed envelope,

ako imamo standardnu zgradu,

imamo nepromijenjiv omot, možda možemo staviti 14 odjeljaka.

maybe we can put in 14 units.

If they function as if they're twice as big,

Ako funkcioniraju kao da su dvostruko veći,

we can get 28 units in.

možemo staviti 28 odjeljaka.

That means twice as much parking, though.

Iako to znači duplo više parkiranja.

Parking's really expensive.

Parkiranje je vrlo skupo. Otprilike je 70.000 dolara

It's about 70,000 dollars per space

po prostoru za gradnju konvencionalnog parkirnog mjesta

to build a conventional parking spot inside a building.

unutar zgrade.

Ako možete imati slaganje i samostalnost

So if you can have folding and autonomy,

you can do that in one-seventh of the space.

možete to napraviti na jednoj sedmini prostora.

That goes down to 10,000 dollars per car,

To se onda spušta na 10.000 dolara po autu,

just for the cost of the parking.

samo za cijenu parkiranja.

You add shared use, and you can even go further.

Ako dodate zajedničko korištenje, možete ići i dalje.

We can also integrate all kinds of advanced technology

Također možemo uklopiti sve vrste napredne tehnologije

through this process.

u ovaj proces. Postoji put na tržište za inovativne tvrtke

There's a path to market for innovative companies

da donesu tehnologiju u dom.

to bring technology into the home.

In this case, a project we're doing with Siemens.

U ovom slučaju, projekt na kojem radimo sa Siemensom,

We have sensors on all the furniture, all the infill,

imamo senzore na svom namještaju, svoj ispuni,

that understands where people are and what they're doing.

koji razumiju gdje su ljudi i što rade.

Plavo svijetlo je vrlo djelotvorno, stoga imamo ove podesive

Blue light is very efficient,

so we have these tunable 24-bit LED lighting fixtures.

24-bitne LED svjetlosne instalacije.

Prepoznaju gdje se osoba nalazi, što radi,

It recognizes where the person is, what they're doing,

ispuni svjetlošću kada je potrebno s punim spektrom bijelog svijetla

fills out the light when necessary to full spectrum white light,

i štedi možda 30, 40 posto u energetskoj potrošnji,

and saves maybe 30, 40 percent in energy consumption, we think,

mislimo, čak i preko konvencionanog najmodernijeg

over even conventional state-of-the-art lighting systems.

svjetlosnog sustava.

This just shows you the data that comes from the sensors

Ovo samo pokazuje podatke koji dolaze iz senzora

that are embedded in the furniture.

koji su uklopljeni u pokućstvo.

We don't really believe in cameras to do things in homes.

Ne vjerujemo zapravo da kamere obavljaju stvari u domovima.

We think these little wireless sensors are more effective.

Mislimo da su ovi mali bežični senzori djelotvorniji.

We think we can also personalize sunlight.

Također mislimo da možemo personalizirati sunčevu svjetlost.

That's sort of the ultimate personalization in some ways.

To je na neki način ultimativna personalizacija.

Pogledali smo pokretna ogledala na pročelju

So we've looked at articulating mirrors of the facade

that can throw shafts of sunlight anywhere into the space,

koja mogu bacati zrake svjetlosti bilo gdje u prostoru,

therefore allowing you to shade most of the glass

na taj vam način omogućavajući da zasjenite većinu stakla

on a hot day like today.

na vruć dan kao što je danas.

In this case, she picks up her phone,

U ovom slučaju, podigne telefon, može planirati

she can map food preparation at the kitchen island

pripremu hrane za kuhinjskim otokom na određenu

to a particular location of sunlight.

poziciju svjetlosti. Algoritam će je zadržati na toj lokaciji

An algorithm will keep it in that location as long as she's engaged in that activity.

dokle god je zaposlena u toj aktivnosti.

This can be combined with LED lighting as well.

Ovo može biti usklađeno s LED rasvjetom također.

Mislim da bi radno mjesto trebalo biti dijeljeno.

We think workplaces should be shared.

I mean, this is really the workplace of the future, I think.

Mislim, ovo je doista radno mjesto budućnosti.

This is Starbucks, you know.

Ovo je Starbucks, znate. (Smijeh)

Maybe a third --

Možda trećina – i vidite da svi imaju leđa okrenuta zidu

And you see everybody has their back to the wall

i hranu i kavu na putu

and they have food and coffee down the way

i svi su u svom malom osobnom mjehuru.

and they're in their own little personal bubble.

We need shared spaces for interaction and collaboration.

Trebamo dijeljenje prostora za interakciju i suradnju.

We're not doing a very good job with that.

Ne radimo vrlo dobar posao time.

At the Cambridge Innovation Center, you can have shared desks.

Na Cambridge centru za inovacije, možete imati

zajedničke stolove. Proveo sam mnogo vremena u Finskoj

I've spent a lot of time in Finland at the design factory of Aalto University,

u tvornici dizajna na Sveučilištu Aalto

where the they have a shared shop and shared fab lab, shared quiet spaces,

gdje imaju zajedničku trgovinu i zajednički Fablab,

zajedničke mirne kutke,

electronics spaces, recreation places.

elektroničke prostore,

rekreacijska mjesta.

We think ultimately, all of this stuff can come together,

Mislimo da se najzad sve ove stvari mogu spojiti,

a new model for mobility, a new model for housing,

novi model za pokretljivost, novi model za stanovanje,

a new model for how we live and work,

novi model za kako živimo i radimo,

a path to market for advanced technologies.

put za tržište naprednim tehnologijama,

But in the end, the main thing we need to focus on are people.

ali na kraju osnovno na što se moramo usredotočiti

su ljudi. Gradovi su potpuno o ljudima.

Cities are all about people.

They're places for people.

Oni su mjesta za ljude.

Nema razloga zašto ne bi dramatično povećali

There's no reason why we can't dramatically improve

the livability and creativity of cities

kvalitetu življenja i kreativnost gradova kao što su napravili

like they've done in Melbourne with the laneways

u Melbourneu s prometnim trakama u isto vrijeme

while at the same time dramatically reducing CO2 and energy.

dramatično smanjujući CO2 i energiju.

It's a global imperative. We have to get this right.

To je globalni imperativ. Moramo to napraviti kako treba.

Thank you.

Hvala vam. (Pljesak)

(Applause)