The little risks you can take to increase your luck | Tina Seelig

Prevodilac: Katarina Čolić Lektor: Tijana Mihajlović

I've spent nearly two decades

Skoro dve decenije

observing what makes people luckier than others

opažam to zbog čega pojedini ljudi imaju više sreće od ostalih

and trying to help people increase their luck.

i pokušavam da pomognem ljudima da povećaju svoju sreću.

You see, I teach entrepreneurship,

Vidite, ja predajem preduzetništvo,

and we all know that most new ventures fail,

a svi znamo da većina novih poduhvata propada,

and innovators and entrepreneurs need all the luck they can get.

pa je inovatorima i preduzetnicima potrebna sva moguća sreća.

So what is luck?

Šta je to sreća?

Luck is defined as success or failure apparently caused by chance.

Sreća se definiše kao uspeh ili neuspeh naizgled izazvan slučajnošću.

Apparently.

Naizgled.

That's the operative word.

To je ta operativna reč.

It looks like it's chance

Deluje da je slučajnost

because we rarely see all the levers that come into play to make people lucky.

jer retko kada imamo prilike da vidimo mehanizam zaslužan za sreću ljudi.

But I've realized, by watching so long,

Ali sam shvatila putem tog dugog posmatranja

that luck is rarely a lightning strike,

da sreća retko kada nastupa iznenada,

isolated and dramatic.

izolovano i dramatično.

It's much more like the wind,

Više je poput vetra

blowing constantly.

koji neprestano duva.

Sometimes it's calm,

Nekada je miran,

and sometimes it blows in gusts,

nekada je u kovitlacima,

and sometimes it comes from directions that you didn't even imagine.

a nekada dolazi iz pravaca koje ne možete ni da zamislite.

So how do you catch the winds of luck?

Kako onda uhvatiti vetar sreće?

It's easy, but it's not obvious.

Lako je, ali nije očigledno.

So I'm going to share three things with you

Stoga ću danas podeliti sa vama tri stvari

that you can do to build a sail to capture the winds of luck.

koje možete da uradite da izgradite jedra za hvatanje svog vetra sreće.

The first thing you want to do

Prva stvar koju želite da uradite

is to change your relationship with yourself.

jeste da promenite odnos prema sebi.

Be willing to take small risks that get you out of your comfort zone.

Budite voljni da preuzmete male rizike koji će vas izvući iz vaše zone komfora.

Now, when we're children, we do this all the time.

Dok smo deca, to radimo sve vreme.

We have to do this if we're going to learn how to walk or talk

Moramo to da radimo ako želimo da naučimo da hodamo ili pričamo,

or ride a bike

vozimo bicikl

or even quantum mechanics. Right?

ili se bavimo kvantnom mehanikom, zar ne?

We need to go from someone one week who doesn't ride a bike

Moramo da se pretvorimo iz nekog ko jedne nedelje ne vozi bicikl

to, next week, someone who does.

u osobu koja naredne nedelje to čini.

And this requires us to get out of our comfort zone

I to je ono što nas primorava da izađemo iz zone komfora

and take some risks.

i preuzmemo neke rizike.

The problem is, as we get older,

Problem je taj što, kako starimo,

we rarely do this.

retko to radimo.

We sort of lock down the sense of who we are

Kao da zaključamo svest o sebi

and don't stretch anymore.

i ne idemo više u širinu.

Now, with my students,

Provodim dosta vremena u tome

I spend a lot of time giving them encouragement

da ohrabrim svoje studente

to get out of their comfort zone and take some risks.

da izađu iz svoje zone komfora i preuzmu rizik.

How do I do this?

Kako to radim?

Well, I start out by having them fill out a risk-o-meter.

Za početak im dam da popune rizikometar.

Now, it's basically a fun thing we developed in our class

To je zabavna stvar koju smo smislili na našem predavanju

where they map out what risks they're willing to take.

gde oni obeležavaju rizike koje su spremni da preuzmu.

And it becomes clear very quickly to them

I vrlo brzo im postane jasno

that risk-taking is not binary.

da preuzimanje rizika nije binarna opcija.

There are intellectual risks and physical risks and financial risks

Postoje intelektualni rizici i fizički rizici, finansijski,

and emotional risks and social risks and ethical risks and political risks.

emocionalni i društveni rizici, kao i oni etički i politički.

And once they do this, they compare their risk profiles with others,

I kada završe, upoređuju svoje profile rizika sa ostalima

and they quickly realize that they're all really different.

i brzo shvate da su svi veoma različiti.

I then encourage them to stretch,

Zatim ih ohrabrujem da prošire vidike,

to take some risks that get them out of their comfort zone.

da preuzmu rizike zbog kojih će izaći iz svoje zone komfora.

For example, I might ask them to do an intellectual risk

Na primer, nekada ih zamolim da preuzmu jedan intelektualni rizik

and try to tackle a problem they haven't tried before;

i pokušaju da se bave problemom kojim nisu nikada pre;

or a social risk, talking to someone sitting next to them on the train;

ili jedan društveni, da popričaju sa nekim ko sedi do njih u vozu;

or an emotional risk,

ili emotivni rizik,

maybe telling someone they really care about how they feel.

da pokažu nekome da im je zaista stalo do tuđih osećanja.

I do this myself all the time.

I sama to radim sve vreme.

About a dozen years ago, I was on an airplane,

Pre oko desetak godina sam se vozila avionom,

early, early morning flight on my way to Ecuador.

ranim, jutarnjim letom do Ekvadora.

And normally, I would just put on my headphones

I normalno, obično samo stavim slušalice

and go to sleep, wake up, do some work,

i spavam, probudim se, radim nešto,

but I decided to take a little risk,

ali sam odlučila da malo rizikujem,

and I started a conversation with the man sitting next to me.

pa sam započela razgovor sa muškarcem koji je sedeo do mene.

I introduced myself, and I learned that he was a publisher.

Predstavila sam se i saznala da je on izdavač.

Interesting.

Zanimljivo.

We ended up having a fascinating conversation.

Na kraju samo vodili fascinantan razgovor.

I learned all about the future of the publishing industry.

Saznala sam sve o budućnosti industrije izdavaštva.

So about three quarters of the way through the flight,

Tako, na tri četvrtine pređenog puta,

I decided to take another risk,

rešila sam da rizikujem dalje,

and I opened up my laptop and I shared with him a book proposal

otvorila sam laptop i pokazala mu predlog knjige

I put together for something I was doing in my class.

koji sam sastavila za nešto što sam radila na svom predavanju.

And he was very polite, he read it,

Bio je vrlo ljubazan i pročitao,

and he said, "You know what, Tina, this isn't right for us,

a zatim rekao: „Znate šta, Tina, ovo nije za nas,

but thank you so much for sharing."

ali hvala što ste mi pokazali.”

It's OK. That risk didn't work out.

To je u redu. Taj rizik se nije isplatio.

I shut my laptop.

Zatvorila sam laptop.

At the end of the flight, we exchanged contact information.

Na kraju leta smo razmenili kontakte.

A couple of months later, I reached out to him,

Nekoliko meseci kasnije sam mu se javila

and I said, "Mark, would you like to come to my class?

i upitala: „Mark, da li želite da prisustvujete mom predavanju?

I'm doing a project on reinventing the book,

Radim na projektu kompletne izmene knjige,

the future of publishing."

budućnosti izdavaštva.”

And he said, "Great. I'd love to come."

I on je uzvratio: „Odlično. Voleo bih.”

So he came to my class. We had a great experience.

I došao je na moje predavanje. Odlično iskustvo.

A few months later, I wrote to him again.

Nekoliko meseci kasnije, opet sam mu pisala.

This time, I sent him a bunch of video clips

Ovoga puta sam mu poslala gomilu video-klipova

from another project my students had done.

sa drugog projekta mojih studenata.

He was so intrigued

Toliko ga je zaintrigirao

by one of the projects the students had done,

jedan od tih studentskih projekata

he thought there might be a book in it,

da je u njemu video knjigu

and he wanted to meet those students.

i želeo je da upozna te studente.

I have to tell you, I was a little bit hurt.

Moram da priznam, bila sam malo povređena.

(Laughter)

(Smeh)

I mean, he wanted to do a book with my students and not with me,

Želeo je da radi knjigu sa mojim studentima, a ne sa mnom,

but OK, it's all right.

ali dobro, to je u redu.

So I invited him to come down, and he and his colleagues came to Stanford

Pozvala sam ga da dođe, a on i njegove kolege su došli na Stanford

and met with the students, and afterwards, we had lunch together.

i sastali se sa studentima, a nakon toga smo ručali zajedno.

And one of his editors said to me,

Jedan njegov urednik me je upitao:

"Hey, have you ever considered writing a book?"

„Hej, da li je vama palo na pamet da napišete knjigu?”

I said, "Funny you should ask."

Rekla sam: „Smešno što pitate.”

And I pulled out the exact same proposal

Onda sam izvadila onaj identičan predlog

that I had showed his boss a year earlier.

koji sam pokazala njegovom šefu godinu dana ranije.

Within two weeks, I had a contract,

Za naredne dve nedelje sam imala ugovor,

and within two years, the book had sold over a million copies around the world.

a za dve godine se knjiga prodala u preko milion primeraka širom sveta.

(Applause)

(Aplauz)

Now, you might say,

E, sada, možda ćete reći:

"Oh, you're so lucky."

„O, baš imate sreće.”

But of course I was lucky,

Pa, naravno, imala sam sreće,

but that luck resulted from a series of small risks I took,

ali je ta sreća rezultat niza malih rizika koje sam preuzela,

starting with saying hello.

a koji su počeli samo jednostavnim javljanjem.

And anyone can do this,

I svako to može,

no matter where you are in your life,

bez obzira na to gde ste na životnom putu

no matter where you are in the world --

i bez obzira na to gde se nalazite -

even if you think you're the most unlucky person,

čak i ako mislite da ste osoba sa najmanje sreće,

you can do this by taking little risks that get you out of your comfort zone.

možete to da uradite tako što ćete rizikovati i izaći iz zone komfora.

You start building a sail to capture luck.

Pravite svoje jedro za hvatanje sreće.

The second thing you want to do

Sledeće što želite da uradite

is to change your relationship with other people.

je da promenite odnos sa drugim ljudima.

You need to understand that everyone who helps you on your journey

Morate da razumete da svako ko vam pomaže na vašem putu

is playing a huge role in getting you to your goals.

igra važnu ulogu u dostizanju vaših ciljeva.

And if you don't show appreciation,

I ako ne pokažete da to cenite,

not only are you not closing the loop,

ne samo da nećete zatvoriti krug,

but you're missing an opportunity.

već ćete i propustiti priliku.

When someone does something for you,

Kada neko radi nešto za vas,

they're taking that time

oni troše vreme

that they could be spending on themselves or someone else,

koje mogu potrošiti na sebe ili na nekog drugog,

and you need to acknowledge what they're doing.

tako da morate da cenite to što taj neko radi.

Now, I run three fellowship programs at Stanford,

Vodim tri programa saradnje na Stanfordu

and they are very competitive to get into,

za koje je konkurencija velika

and when I send out the letters to those students who don't get in,

i kada pošaljem pisma studentima koji ne upadnu,

znam da će uvek biti onih koji se razočaraju.

I always know there are going to be people who are disappointed.

Some of the people who are disappointed send me notes, complaining.

Neki od njih mi šalju poruke, žaleći se.

Some of them send notes

Neki me pitaju:

saying what could I do to make myself more successful next time around?

„Šta mogu da uradim kako bih bio uspešniji narednog puta?“

And every once in a while,

I s vremena na vreme

someone sends me a note thanking me for the opportunity.

neko pošalje poruku u kojoj se zahvaljuje na pruženoj prilici.

This happened about seven years ago.

To se desilo pre oko sedam godina.

A young man named Brian sent me a beautiful note saying,

Mladić po imenu Brajan poslao mi je divnu poruku:

"I know I've been rejected from this program twice,

„Znam da sam odbijen za ovaj program dva puta,

but I want to thank you for the opportunity.

ali želim da vam se zahvalim na prilici.

I learned so much through the process of applying."

Naučio sam toliko toga u samom procesu prijavljivanja.”

I was so taken by the graciousness of his message

Bila sam toliko zatečena ljubaznošću ove poruke

that I invited him to come and meet me.

da sam ga zamolila da se sastane sa mnom.

And we spent some time chatting and cooked up an idea

Razgovarali smo neko vreme i zatim došli na ideju da radimo

for an independent study project together.

nezavistan studijski projekat zajedno.

He was on the football team at Stanford,

Bio je u ragbi timu na Stanfordu

and he decided to do a project on looking at leadership in that context.

i odlučio je da radi projekat sa osvrtom na vođstvo u tom kontekstu.

We got to know each other incredibly well through that quarter,

Dobro smo se upoznali za to vreme,

and he took the project that he started working on

a on je preuzeo projekat na kom je radio nezavisno

in the independent study

and turned it, ultimately, into a company called Play for Tomorrow,

i na kraju ga pretvorio u kompaniju pod nazivom „Igraj za sutrašnjicu”,

where he teaches kids from disadvantaged backgrounds

gde uči decu iz ugroženih sredina

how to, essentially, craft the lives they dream to live.

kako da, u osnovi, stvore život o kom sanjaju.

Now, the important thing about this story

Bitna stvar u vezi sa ovom pričom

is that we both ended up catching the winds of luck

je da smo oboje uhvatili vetrove sreće

as a result of his thank-you note.

kao rezultat njegove poruke zahvalnosti.

But it was the winds that we didn't expect in the first place.

Ali isprva nismo očekivali te vetrove.

Over the course of the last couple of years,

Tokom poslednjih godina

I've come up with some tactics for my own life

smislila sam nekoliko taktika za sopstveni život

to help me really foster appreciation.

koje mi pomažu da stvarno negujem zahvalnost.

My favorite is that at the end of every single day,

Najviše volim da na kraju svakog dana

I look at my calendar and I review all the people I met with,

pogledam kalendar i prođem kroz sve ljude koje sam srela,

and I send thank-you notes to every single person.

a zatim pošaljem zahvalnice svakom ponaosob.

It only takes a few minutes,

Za to treba samo nekoliko minuta,

but at the end of every day,

ali na kraju svakog dana

I feel incredibly grateful and appreciative,

osećam se neverovatno zahvalno i cenim stvari,

and I promise you it has increased my luck.

i garantujem vam da je to povećalo moju sreću.

So first, you need to take some risks and get out of your comfort zone.

Dakle, potrebno je da prvo malo rizikujete i izađete iz svoje zone komfora.

Second, you need to show appreciation.

Drugo, morate da pokažete zahvalnost.

And third, you want to change your relationship with ideas.

I treće, morate da promenite svoj odnos prema idejama.

Most people look at new ideas that come there way and they judge them.

Mnogi ljudi imaju stav o novim idejama i procenjuju ih.

"That's a great idea" or "That's a terrible idea."

„To je odlična ideja” ili: „To je užasna ideja”.

But it's actually much more nuanced.

Ali postoji mnogo više nijansi.

Ideas are neither good or bad.

Ideje nisu samo dobre ili loše.

And in fact, the seeds of terrible ideas are often something truly remarkable.

I zapravo je seme loših ideja nešto zaista izuzetno.

One of my favorite exercises in my classes on creativity

Jedna od mojih omiljenih vežbi na temu kreativnosti

is to help students foster an attitude of looking at terrible ideas

je da pomognem studentima da neguju stav prema užasnim idejama

through the lens of possibilities.

kroz mnoštvo mogućnosti.

So I give them a challenge:

Stoga im predstavim jedan izazov:

to create an idea for a brand new restaurant.

osmišljavanje ideje potpuno novog restorana.

They have to come up with the best ideas for a new restaurant

Moraju da osmisle najbolje ideje za novi restoran,

and the worst ideas for a new restaurant.

kao i one najgore.

So the best ideas are things like a restaurant on a mountaintop

Najbolje ideje su restoran na vrhu planine

with a beautiful sunset,

uz prelep zalazak sunca

or a restaurant on a boat with a gorgeous view.

ili restoran na brodu sa veličanstvenim pogledom.

And the terrible ideas are things like a restaurant in a garbage dump,

One najgore bi bile da je to restoran na đubrištu,

or a restaurant with terrible service that's really dirty,

vrlo prljav restoran sa užasnom uslugom

or a restaurant that serves cockroach sushi.

ili restoran koji služi suši od bubašvaba.

(Laughter)

(Smeh)

So they hand all the ideas to me,

Studenti zatim predaju sve ideje meni.

I read the great ideas out loud,

Odlične ideje čitam naglas,

and then I rip them up and throw them away.

a zatim ih pocepam i bacim.

I then take the horrible ideas and redistribute them.

Onda uzmem užasne ideje i podelim ih.

Each team now has an idea that another team thought was horrible,

Svaki tim ima ideju za koju drugi tim misli da je užasna

and their challenge is to turn it into something brilliant.

i njihov izazov je da je pretvore u nešto briljantno.

Here's what happens.

Evo šta se desi.

Within about 10 seconds, someone says, "This is a fabulous idea."

Za otprilike desetak sekundi neko kaže: „Ovo je fantastična ideja.”

And they have about three minutes before they pitch the idea to the class.

Potom imaju tri minuta pre nego što predstave ideju ostatku grupe.

So the restaurant in the garbage dump? What does that turn into?

Restoran na đubrištu? U šta se to pretvorilo?

Well, they collect all the extra food from Michelin star restaurants

Sakupili su sav višak hrane iz restorana sa Mišelinovom zvezdicom

that was going to get thrown out,

koja bi bila bačena

and they have another restaurant at a much lower price,

u nameri da otvore drugi restoran sa mnogo pristupačnijim cenama

with all the leftovers.

od ostataka hrane.

Pretty cool?

Prilično kul?

Or the restaurant that's dirty with terrible service?

Ili restoran koji je prljav i ima užasnu uslugu?

Well, that turns into a restaurant that's a training ground

On je pretvoren u restoran za obuku

for future restauranteurs to figure out how to avoid all the pitfalls.

za buduće ugostitelje kako bi izbegli sve zamke.

And the restaurant with cockroach sushi?

A restoran sa sušijem od bubašvabe?

It turns into a sushi bar

Pretvara se u suši bar

with all sorts of really interesting and exotic ingredients.

sa različitim zanimljivim i egzotičnim sastojcima.

If you look around at the companies,

Ako pogledate kompanije,

the ventures that are really innovative around you,

poduhvate oko vas koji su zaista inovativni,

the ones that we now take for granted that have changed our life,

one koje sada uzimamo zdravo za gotovo, a promenili su nam život,

well, you know what?

znate šta?

They all started out as crazy ideas.

Sve su počele kao lude ideje.

They started ideas that when they pitched to other people,

Oni su počeli sa idejama za koje je većina drugih ljudi rekla:

most people said, "That's crazy, it will never work."

„To je ludo, nikada neće upaliti.”

So, yes, sometimes people were born into terrible circumstances,

I da, nekada se ljudi rode u užasnim okolnostima,

and sometimes, luck is a lightning bolt

a ponekad je sreća poput munje

that hits us with something wonderful or something terrible.

koja nas pogodi nečim divnim ili nečim užasnim.

But the winds of luck are always there,

Ali vetrovi sreće su uvek tu

and if you're willing to take some risks,

i ako ste spremni na rizik,

if you're willing to really go out and show appreciation

ako ste voljni da zaista istupite i pokažete zahvalnost

and willing to really look at ideas, even if they're crazy,

i želite da zaista pogledate ideje, čak i ako su lude,

through the lens of possibilities,

kroz mnoštvo mogućnosti,

you can build a bigger and bigger sail to catch the winds of luck.

možete da izgradite veće jedro za hvatanje vetrova sreće.

Thank you.

Hvala vam.

(Applause)

(Aplauz)