What your smart devices know (and share) about you | Kashmir Hill and Surya Mattu

Prevodilac: Katarina Colic Lektor: Ivana Korom

Kashmir Hill: So for my birthday last year,

Kašmir Hil: Za rođendan prošle godine

my husband got me an Amazon Echo.

muž mi je poklonio uređaj „Amazon Echo”.

I was kind of shocked, actually,

Iznenadila sam se, iskreno,

because we both work in privacy and security.

budući da oboje radimo u oblasti privatnosti i bezbednosti.

(Laughter)

(Smeh)

And this was a device that would sit in the middle of our home

I ovo je uređaj koji bi stajao na sred našeg doma,

with a microphone on,

sa uključenim mikrofonom

constantly listening.

koji konstantno sluša.

We're not alone, though.

Nismo sami.

According to a survey by NPR and Edison Research,

Prema anketi koju su sproveli NPR i Istraživanja Edison

one in six American adults now has a smart speaker,

jedan od šest odraslih Amerikanaca ima pametan zvučnik,

which means that they have a virtual assistant at home.

što znači da imaju virtuelnog asistenta kod kuće.

Like, that's wild.

Prilično ludo, zar ne.

The future, or the future dystopia, is getting here fast.

Budućnost, tačnije distopija budućnosti, dolazi veoma brzo.

Beyond that, companies are offering us all kinds of internet-connected devices.

Osim toga, kompanije nam nude razne vrste uređaja povezanih putem interneta.

There are smart lights, smart locks, smart toilets, smart toys,

Postoje pametna osvetljenja, pametne brave, pametni toaleti, pametne igračke,

smart sex toys.

pametne seks igračke.

Being smart means the device can connect to the internet,

Pametan znači da se uređaj može povezati na internet,

it can gather data,

prikupljati podatke

and it can talk to its owner.

i razgovarati sa svojim vlasnikom.

But once your appliances can talk to you,

Ali ako vaši uređaji pričaju sa vama,

who else are they going to be talking to?

sa kim će još pričati?

I wanted to find out,

Želela sam to da saznam

so I went all-in and turned my one-bedroom apartment in San Francisco

pa sam se potpuno upustila u to i pretvorila moj jednosoban stan

into a smart home.

u San Francisku u pametan dom.

I even connected our bed to the internet.

Čak sam i naš krevet prikačila na internet.

As far as I know, it was just measuring our sleeping habits.

Koliko znam, merene su samo naše navike u spavanju.

I can now tell you that the only thing worse

Sada vam mogu reći da je jedina gora stvar

than getting a terrible night's sleep

od užasnog spavanja

is to have your smart bed tell you the next day

kada vam vaš pametni krevet narednog jutra kaže

that you "missed your goal and got a low sleep score."

da „niste ispunili svoj cilj i kvotu potrebnog sna”.

(Laughter)

(Smeh)

It's like, "Thanks, smart bed.

U fazonu: „Hvala, pametni krevetu.

As if I didn't already feel like shit today."

Kao da se već ne osećam kao govno danas.”

(Laughter)

(Smeh)

All together, I installed 18 internet-connected devices in my home.

Sve ukupno sam instalirala 18 uređaja povezanih na internet.

I also installed a Surya.

Takođe sam instalirala Suriju.

Surya Mattu: Hi, I'm Surya.

Surija Matu: Ćao, ja sam Surija.

(Laughter)

I monitored everything the smart home did.

(Smeh)

Nadgledao sam sve što je pametan dom radio.

I built a special router that let me look at all the network activity.

Napravio sam specijalni ruter koji mi je omogućio pregled svih aktivnosti na mreži.

You can think of my router sort of like a security guard,

Možete smatrati moj ruter nekom vrstom bezbednosnog čuvara,

compulsively logging all the network packets

koji ima zadatak da presreće sve podatke

as they entered and left the smart home.

koji ulaze i izlaze iz pametnog doma.

KH: Surya and I are both journalists, he's not my husband,

KH: Surija i ja smo novinari, on mi nije suprug,

we just work together at Gizmodo.

samo radimo zajedno u „Gizmodo”-u.

SM: Thank you for clarifying.

SM: Hvala što si to razjasnila.

The devices Kashmir bought --

Uređaji koje je Kašmir kupila,

we were interested in understanding

želeli smo da saznamo

what they were saying to their manufacturers.

šta prenose svojim proizvođačima.

But we were also interested in understanding

Ali nas je takođe zanimalo da saznamo

what the home's digital emissions look like

kako izgledaju kućne digitalne emisije

to the internet service provider.

pružaocu internet usluga.

We were seeing what the ISP could see, but more importantly,

Videli smo šta pružalac usluga vidi ali, još važnije,

what they could sell.

šta može da proda.

KH: We ran the experiment for two months.

KH: Eksperiment je trajao dva meseca.

In that two months,

Za ta dva meseca

there wasn't a single hour of digital silence in the house --

nije bilo sata digitalne tišine u čitavoj kući -

not even when we went away for a week.

čak ni kad smo bili odsutni nedelju dana.

SM: Yeah, it's so true.

SM: Da, to je tačno.

Based on the data, I knew when you guys woke up and went to bed.

Na osnovu podataka, znao sam kada ustajete i idete u krevet.

I even knew when Kashmir brushed her teeth.

Znao sam i kada je Kašmir prala zube.

I'm not going to out your brushing habits,

Neću da otkrivam tvoje navike pranja zuba,

but let's just say it was very clear to me when you were working from home.

ali recimo da mi je bilo vrlo jasno kada si radila od kuće.

KH: Uh, I think you just outed them to, like, a lot of people here.

KH: Hm, mislim da si to upravo otkrio, pa, mnogim ljudima ovde.

SM: Don't be embarrassed, it's just metadata.

SM: Nemoj da se sramiš, to su samo metapodaci.

I knew when you turned on your TV and how long you watched it for.

Znao sam kada si uključila TV i koliko si ga dugo gledala.

Fun fact about the Hill household:

Zanimljivost o domaćinstvu Hil:

they don't watch a lot of television,

ne gleda se previše televizije,

but when they do, it's usually in binge mode.

ali kada se gleda, to je uglavnom maratonski.

Favorite shows include "Difficult People" and "Party Down."

Omiljene serije su „Difficult People” i „Party Down”.

KH: OK, you're right, I loved "Party Down."

KH: OK, u pravu si, volela sam „Party Down”.

It's a great show, and you should definitely watch it.

To je sjajna serija i definitivno bi trebalo da je gledaš.

But "Difficult People" was all my husband, Trevor.

Ali je „Difficult People” omiljena mom suprugu, Trevoru.

And Trevor was actually a little upset that you knew about his binges,

A Trevor je zapravo i bio malo uznemiren što si znao da gleda serije u nizu,

because even though he'd been the one to connect the TV to the router,

jer iako je on bio taj ko je povezao TV sa ruterom,

he forgot that the TV was watching us.

zaboravio je da TV gleda nas.

It's actually not the first time that our TV has spied on us.

To nije bio prvi put da nas TV špijunira.

The company that made it, VIZIO,

Kompanija proizvođač, VIZIO,

paid a 2.2 million-dollar settlement to the government just last year,

platila je 2,2 miliona dolara za poravnanje, vladi prošle godine

because it had been collecting second-by-second information

jer je prikupljala podatke iz sekunde u sekundu

about what millions of people were watching on TV, including us,

o tome šta milioni ljudi gledaju na TV-u, uključujući nas,

and then it was selling that information to data brokers and advertisers.

a zatim prodavala te podatke brokerima podataka i oglašivačima.

SM: Ah, classic surveillance economy move.

SM: Ah, klasičan potez ekonomije nadzora.

The devices Kashmir bought almost all pinged their servers daily.

Skoro svi uređaji koje je Kašmir donela javljali su se dnevno svojim serverima.

But do you know which device was especially chatty?

Ali znate li koji je uređaj bio najpričljiviji?

The Amazon Echo.

„Amazon Echo”.

It contacted its servers every three minutes,

Kontaktirao je sa svojim serverima svaka tri minuta,

regardless of whether you were using it or not.

bez obzira na to da li ga koristite ili ne.

KH: In general, it was disconcerting

KH: Uopšte je bilo uznemirujuće

that all these devices were having ongoing conversations

da svi ovi uređaji vode razgovore

that were invisible to me.

koji su meni nevidljivi.

I mean, I would have had no idea, without your router.

Ne bih imala pojma bez tog tvog rutera.

If you buy a smart device, you should probably know --

Ako kupite pametan uređaj, verovatno bi trebalo da znate -

you're going to own the device,

vi ćete biti vlasnik uređaja,

but in general, the company is going to own your data.

ali će generalno kompanija biti vlasnik vaših podataka.

And you know, I mean, maybe that's to be expected --

Mislim, možda je to i očekivano -

you buy an internet-connected device, it's going to use the internet.

kupiš uređaj koji se povezuje na internet, znači koristiće internet.

But it's strange to have these devices

Ali je čudno kada imamo sve te uređaje

moving into the intimate space that is the home

u našem intimnom prostoru kao što je dom

and allowing companies to track our really basic behavior there.

i omogućavamo kompanijama da imaju uvid u naše uobičajeno ponašanje tu.

SM: So true.

SM: Zaista je tako.

Even the most banal-seeming data can be mined by the surveillance economy.

Čak se i oni najbanalniji podaci mogu izrovariti ekonomijom nadzora.

For example, who cares how often you brush your teeth?

Na primer, koga briga za to koliko često perete zube?

Well, as it turns out, there's a dental insurance company called Beam.

Pa, ispostavilo se da postoji stomatološko osiguravajuće društvo „Beam”.

They've been monitoring their customers' smart toothbrushes since 2015 --

Ono prati pametne četkice svojih kupaca od 2015 -

for discounts on their premiums, of course.

radi popusta na svoje premijum proizvode, naravno.

KH: We know what some of you are thinking:

KH: Znamo šta neki od vas misle:

this is the contract of the modern world.

ovo je uslov za život u modernom svetu.

You give up a little privacy,

Odreknete se malo privatosti

and you get some convenience or some price breaks in return.

zarad malo pogodnosti ili popusta u ceni zauzvrat.

But that wasn't my experience in my smart home.

Ali moje iskustvo sa pametnim uređajima u mom domu je drugačije.

It wasn't convenient, it was infuriating.

Nije bilo prijatno, nerviralo me je.

I'll admit, I love my smart vacuum,

Priznajem, volim svoj pametni usisivač,

but many other things in the house drove me insane:

ali su me mnoge druge stvari po kući izluđivale:

we ran out of electrical outlets,

ponestalo nam je utičnica

and I had to download over a dozen apps to my phone

i morala sam da preuzmem desetak aplikacija na moj telefon

to control everything.

za kontrolisanje svega.

And then every device had its own log-in,

I na svaki uređaj sam morala da se prijavim,

my toothbrush had a password ...

moja četkica za zube je imala lozinku...

(Laughter)

(Smeh)

And smart coffee, especially, was just a world of hell.

A pametna kafa je posebno bila pakao.

SM: Wait, really? Cloud-powered coffee wasn't really working for you?

SM: Čekaj, stvarno? Nije ti bila dovoljno dobra kafa povezana na Cloud?

KH: I mean, maybe I'm naive, but I thought it was going to be great.

KH: Dobro, možda sam naivna, ali mislila sam da će biti sjajna.

I thought we'd just wake up in the morning and we'd say, "Alexa, make us coffee."

Mislila sam da ćemo se samo jednog jutra probuditi i reći: „Aleksa, spremi kafu.”

But that's not how it went down.

Međutim, nije bilo tako.

We had to use this really particular, brand-specific phrase to make it work.

Morali smo da koristimo ovu vrlo specifičnu frazu kako bi radilo.

It was, "Alexa, ask the Behmor to run quick start."

Rekli bismo: „Aleksa, reci uređaju Behmor da se pokrene.”

And this was just, like, really hard to remember

I bilo je vrlo teško setiti se toga

first thing in the morning,

odmah ujutru

before you have had your caffeine.

pre prve dnevne doze kofeina.

(Laughter)

(Smeh)

And apparently, it was hard to say,

A očigledno je bilo teško i reći,

because the Echo Dot that was right next to our bed

jer „Echo Dot”, koji je stajao odmah pored našeg kreveta

just couldn't understand us.

nije mogao da nas razume.

So we would basically start every day by screaming this phrase at the Echo Dot.

Tako da smo svako jutro započinjali uzvikivanjem ove rečenice „Echo Dot”-u.

(Laughter)

(Smeh)

And Trevor hated this.

I Trevor je to mrzeo.

He'd be like, "Please, Kashmir,

Rekao bi: „Molim te, Kašmir,

just let me go to the kitchen and push the button to make the coffee run."

samo me pusti da odem do kuhinje i pritisnem dugme za spremanje kafe.”

And I'd be like, "No, you can't!

I ja bih mu odgovorila: „Ne, ne možeš!

We have to do it the smart way!"

Moramo to da uradimo na pametan način!”

(Laughter)

(Smeh)

I'm happy to report that our marriage survived the experiment,

Srećna sam što mogu da kažem da nam je brak preživeo eksperiment,

but just barely.

ali jedva.

SM: If you decide to make your home smart,

SM: Ako odlučite da napravite kuću pametnom,

hopefully, you’ll find it less infuriating than Kashmir did.

nadajmo se da će vam biti manje frustrirajuće iskustvo od njenog.

But regardless, the smart things you buy

Bez obzira na to, pametne stvari koje kupujete

can and probably are used to target and profile you.

mogu i verovatno će se koristiti u cilju vašeg praćenja i profilisanja.

Just the number of devices you have can be used to predict

Samo broj uređaja koje imate se može koristiti za procenu

how rich or poor you are.

koliko ste bogati ili siromašni.

Facebook's made this tech, and they've also patented it.

Kompanija „Facebook” je napravila i patentirala ovu tehnologiju.

KH: All the anxiety you currently feel every time you go online,

KH: Sva anksioznost koju osećate svaki put kada ste na mreži

about being tracked,

u vezi sa vašim praćenjem

is about to move into your living room.

će se uskoro doseliti u vašu dnevnu sobu.

Or into your bedroom.

Ili vašu spavaću sobu.

There's this sex toy called the We-Vibe.

Postoji ta seks igračka pod imenom „We-Vibe”.

You might wonder why a sex toy connects to the internet,

Možda se pitate zašto se seks igračka povezuje na internet,

but it's for two people who are in a long-distance relationship,

ali je zapravo namenjena za dvoje ljudi koji su u vezi na daljinu,

so they can share their love from afar.

kako bi mogli da razmenjuju nežnosti izdaleka.

Some hackers took a close look at this toy

Neki hakeri su je malo detaljnije istražili

and saw it was sending a lot of information

i videli da šalje mnogo informacija

back to the company that made it --

kompaniji koja ju je napravila -

when it was used, how long it was used for,

kada se igračka koristila, koliko dugo,

what the vibration settings were, how hot the toy got.

koja su bila podešavanja vibracije, koliko se igračka grejala.

It was all going into a database.

Sve je išlo u bazu podataka.

So I reached out to the company,

Stoga sam kontaktirala kompaniju

and I said, "Why are you collecting this really sensitive data?"

i upitala ih: „Zašto prikupljate ovako osetljive podatke?”

And they said, "Well, it's great for market research."

A oni su mi rekli: „Pa, odlični su za istraživanje tržišta.”

But they were data-mining their customers' orgasms.

Ali oni su izvlačili podatke o orgazmima korisnika.

And they weren't telling them about it.

I krili su to od njih.

I mean, even if you're cavalier about privacy,

Sve i da ste kavaljer što se privatnosti tiče,

I hope that you would admit that's a step too far.

nadam se da ćete priznati da ovo ide predaleko.

SM: This is why I want to keep my sex toys dumb.

SM: Zato sam ja odlučio da sve moje seks igračke budu glupe.

KH: That's great.

KH: To je divno.

We're all very glad to know that.

Drago nam je da si to podelio sa nama.

(Laughter)

(Smeh)

SM: A data point I'm willing to share.

SM: To je podatak koji sam voljan da podelim.

(Laughter)

(Smeh)

The devices Kashmir bought range from useful to annoying.

Uređaji koje je Kašmir kupila obuhvataju sve, od korisnih do onih koji nerviraju.

But the thing they all had in common

Ali svima im je zajedničko to što

was sharing data with the companies that made them.

dele podatke sa kompanijama koje su ih napravile.

With email service providers and social media,

Pružaoci usluga e-pošte i društveni mediji

we've long been told that if it's free, you're the product.

nam oduvek govore da ako je besplatno, mi smo proizvod.

But with the internet of things, it seems,

Ali sa internetom stvari,

even if you pay, you're still the product.

deluje da, iako platite i dalje ste proizvod.

So you really have to ask:

Tako da se stvarno moramo zapitati:

Who's the true beneficiary of your smart home,

ko zapravo ima koristi od vašeg pametnog doma,

you or the company mining you?

vi ili kompanija koja vam izvlači podatke?

KH: Look, we're a tech savvy crowd here.

KH: Vidite, mi smo svi ovde tehnološki znalci.

I think most of us know that these things connect to the internet

Mislim da većina nas zna da se ove stvari povezuju na internet

and send data out.

And fine, maybe you're OK with living in that commercial panopticon,

i šalju podatke.

I možda je vama u redu da živite u tom komercijalnom panoptikonu,

but others aren't.

ali drugima nije.

We need the companies to rethink the design of these devices

Kompanije moraju da ponovo razmotre dizajn ovih uređaja,

with our privacy in mind,

imajući na umu našu privatnost,

because we're not all willing to participate in "market research,"

jer nismo svi voljni da učestvujemo u „istraživanju tržišta”

just because a device we bought has a Wi-Fi connection.

samo jer uređaj koji smo kupili ima bežičnu konekciju.

And I have to tell you,

I moram da vam kažem,

even when you're aware, generally, this is happening,

čak iako ste svesni, generalno, da se ovo dešava,

it's really easy to forget that normal household items are spying on you.

vrlo je lako zaboraviti da vas normalni uređaji u domaćinstvu špijuniraju.

It's easy to forget these things are watching you,

Lako je zaboraviti da vas ovi uređaji posmatraju,

because they don't look like cameras.

jer ne izgledaju kao kamere.

They could look like ...

Mogu da izgledaju kao...

well, they could look like a dildo.

pa mogu da izgledaju kao dildo.

Thank you.

Hvala vam.

(Applause)

(Aplauz)