Ann Cooper: Reinventing the school lunch

Traducător: Sebastian Ion Corector: Laszlo Kereszturi

My thing with school lunch is, it's a social justice issue.

Problema mea cu pranzurile in scoli este ca reprezinta o injustitie sociala.

I'm the Director of Nutrition Services

Eu sunt Directorul Serviciilor de Nutritie

for the Berkeley Unified School District. I have 90 employees

pentru Districtul Scolar Unificat din Berkeley. Am 90 de angajati

and 17 locations, 9,600 kids.

si 17 locatii, 9.600 de copii.

I'm doing 7,100 meals a day

Fac 7.100 de mese pe zi

and I've been doing it for two years,

si fac asta de 2 ani,

trying to change how we feed kids in America.

incercind sa schimb modul in care ne hranim copiii in America.

And that's what I want to talk to you a little bit about today.

Si despre asta vreau sa va vorbesc astazi pe scurt.

These are some of my kids with a salad bar.

Acestia sunt unii dintre copiii mei la un bar cu salate.

I put salad bars in all of our schools when I got there.

Am pus baruri cu salate in toate scolile noastre cand am ajuns acolo.

Everyone says it couldn't be done.

Toata lumea spunea ca nu se poate face asta --

Little kids couldn't eat off the salad bar,

copii mai mici nu ar putea sa manance din barul cu salate,

big kids would spit in it -- neither happened.

copiii mai mari ar scuipa in el -- nu s-au intamplat nici una nici alta.

When I took over this, I tried to really figure out,

Cand am preluat comanda, am incercat sa imi dau seama,

like, what my vision would be.

intr-un fel, care ar fi viziunea mea:

How do we really change children's relationship to food?

cum putem schimba intr-adevar relatia copiilor cu mancarea?

And I'll tell you why we need to change it,

Si o sa va spun de ce trebuie sa o schimbam,

but we absolutely have to change it.

dar, cu siguranta, trebuie sa o schimbam.

And what I came to understand is,

Si ceea ce am ajuns sa realizez este,

we needed to teach children

ca trebuie sa ii invatam pe copii

the symbiotic relationship

relatia simbiotica

between a healthy planet, healthy food and healthy kids.

dintre o planeta sanatoasa, mancare sanatoasa si copii sanatosi.

And that if we don't do that, the antithesis,

Iar daca nu vom face acest lucru, antiteza,

although we've heard otherwise,

chiar daca am auzit altceva,

is we're really going to become extinct,

este ca vom disparea de pe fata planetei,

because we're feeding our children to death.

pentru ca ne hranim copiii intr-un mod care le va provoca moartea.

That's my premise.

Aceasta este premiza mea.

We're seeing sick kids get sicker and sicker.

Vedem cum copii bolnavi se imbolnavesc si mai rau.

And the reason this is happening, by and large,

Iar motivul pentru care se intampla asta, in general vorbind,

is because of our food system

este sistemul nostru de alimentatie

and the way the government commodifies food,

si modul in care guvernul reglementeaza comercializarea mancarii,

the way the government oversees our food,

modul in care guvernul supravegheaza mancarea noastra,

the way the USDA puts food on kids' plates

modul in care USDA (Directia de alimentatie SUA) pune mancare pe farfuriile copiilor

that's unhealthy, and allows unhealthy food into schools.

care este unul nesanatos, si permite mancarii nesanatoase sa intre in scoli.

And by -- tacitly, all of us send our kids,

Si tacit cu totii ne trimitem copiii,

or grandchildren, or nieces, or nephews, to school

nepotii, nepoatele, la scoala

and tell them to learn, you know,

si le spunem sa invete, stiti voi,

learn what's in those schools.

sa invete ce e in acea scoala.

And when you feed these kids bad food,

Iar cand le dai acestor copii mancare proasta,

that's what they're learning. So that's really what this is all about.

asta invata. Deci despre asta e vorba de fapt.

The way we got here is because of big agribusiness.

Am ajuns in situatia asta din cauza marilor afaceri agricole.

We now live in a country where most of us don't decide,

Traim acum intr-o tara in care majoritatea din noi nu decidem,

by and large, what we eat. We see big businesses, Monsanto and DuPont,

in general, ce mancam. Vedem afacerile mari precum Monsanto si DuPont --

who brought out Agent Orange and stain-resistant carpet.

care au adus pe piata Agentul Orange si covorul rezistent la pete --

They control 90 percent of the commercially produced seeds in our country.

ei controleaza 90% din semintele produse comercial in tara noastra.

These are -- 10 companies

Sunt 10 companii --

control much of what's in our grocery stores,

controleaza o mare parte din ce se gaseste in magazinele alimentare,

much of what people eat. And that's really, really a problem.

o mare parte din ceea ce mananca oamenii -- iar asta este, cu siguranta, o problema.

So when I started thinking about these issues

Asa ca, atunci cand am inceput sa ma gandesc la aceste probleme

and how I was going to change what kids ate,

si ce urma sa fac pentru a schimba modul in care mananca copiii,

I really started focusing on what we would teach them.

Am inceput sa ma concentrez pe lucrurile pe care noi ii putem invata.

And the very first thing

Iar primul lucru la care m-am gandit

was about regional food -- trying to eat food

a fost mancarea regionala -- sa incerc sa-i fac sa consume mancare

from within our region.

din regiunea noastra.

And clearly, with what's going on with fossil fuel usage,

Si cu siguranta, cu tot ceea ce se intampla cu utilizarea combustibilor fosili,

or when -- as the fossil fuel is going away,

sau cand -- deoarece combustibilii fosili se consuma,

as oil hits its peak oil,

pe masura ce petrolul isi atinge limita, petrolul --

you know, we really have to start thinking about whether or not

stiti, chiar trebuie sa incepem sa ne gandim daca

we should, or could, be moving food

ar trebui, sau am putea, transporta mancarea

1,500 miles before we eat it.

1.500 de mile inainte de a o consuma.

So we talked to kids about that,

Asa ca am discutat cu copiii despre asta,

and we really start to feed kids regional food.

si am inceput intr-adevar sa le dam copiilor mancare regionala.

And then we talk about organic food.

Iar apoi vorbim despre mancarea organica.

Now, most school districts can't really afford organic food,

Acum, majoritatea districtelor scolare nu isi pot permite mancare organica,

but we, as a nation,

dar noi, ca natiune,

have to start thinking about

trebuie sa incepem sa ne gandim cum putem

consuming, growing and feeding our children

consuma, produce si da copiilor nostri

food that's not chock-full of chemicals.

mancare care nu este plina de chimicale.

We can't keep feeding our kids pesticides

Nu putem continua sa ne hranim copiii cu pesticide

and herbicides and antibiotics and hormones.

erbicide, antibiotice si hormoni.

We can't keep doing that.

Nu putem continua sa facem asta.

You know, it doesn't work.

Stiti, nu functioneaza.

And the results of that are kids getting sick.

Iar rezultatele acestui lucru sunt copii care se imbolnavesc.

One of my big soapboxes right now is antibiotics.

In momentul de fata, unul din lucrurile asupra carora incerc sa atrag atentia sunt antibioticele.

Seventy percent of all antibiotics consumed in America

70% din toate antibioticele care se consuma in America

is consumed in animal husbandry.

sunt folosite in hrana animalelor.

We are feeding our kids antibiotics

Ne hranim zilnic copiii cu antibiotice

in beef and other animal protein every day.

din carnea de vita si din celelalte proteine de origine animala.

Seventy percent -- it's unbelievable.

70 la suta -- este de necrezut.

And the result of it is, we have diseases.

Iar rezultatul este ca ne imbolnavim.

We have things like E. coli that we can't fix,

Avem lucruri ca E. coli, pe care nu le putem trata,

that we can't make kids better when they get sick.

nu putem sa-i tratam pe copii cand se imbolnavesc.

And, you know, certainly antibiotics have been over-prescribed,

Si, stiti, anumite antibiotice au fost prescrise peste masura,

but it's an issue in the food supply.

dar este o problema in productia mancarii.

One of my favorite facts is that

Una dintre informatiile mele preferate este ca

U.S. agriculture uses 1.2 billion pounds of pesticides every year.

Statele Unite foloseste in agricultura peste 600 milioane kg de pesticide in fiecare an.

That means every one of us, and our children,

Asta inseamnca ca fiecare din noi si fiecare din copiii nostrii

consumes what would equal a five-pound bag --

consuma echivalentul unei pungi de 2.5 kg --

those bags you have at home. If I had one here

pungile acelea pe care le aveti acasa -- daca as avea una aici

and ripped it open,

si as deschide-o

and that pile I would have on the floor

si gramada aceea pe care as avea-o pe podea

is what we consume and feed our children every year

este ceea ce consumam noi, si copiii nostrii, in fiecare an

because of what goes into our food supply,

din cauza ingredientelor care intra in productia mancarii,

because of the way we consume

din cauza modului in care consumam

produce in America.

si producem in America.

The USDA allows these antibiotics,

USDA permite folosirea acestor antibiotice,

these hormones and these pesticides in our food supply,

acestor hormoni si acestor pesticide in productia mancarii noastre,

and the USDA paid for this ad

si USDA au platit pentru acest anunt

in Time magazine.

in revista Time.

Okay, we could talk about Rachel Carson and DDT,

Ok, am putea vorbi despre Rachel Carson si DDT,

but we know it wasn't good for you and me.

dar stim ca nu au fost de nici un folos pentru oamenii de rand.

And that is what the USDA allows in our food supply.

Iar USDA autorizeaza folosirea acelor substante in productia mancarii noastre.

And that has to change, you know.

Iar asta trebuie sa se schimbe.

The USDA cannot be seen as

USDA nu poate fi vazuta ca

the be-all and end-all of what we feed

chintesenta modului in care ne hranim copiii,

our kids and what's allowed.

copiilor nostrii si ceea ce este permis.

We cannot believe that they have our best interests at heart.

Nu putem crede ca lor le pasa cel mai mult de interesele noastre.

The antithesis of this whole thing is sustainable food.

Antiteza acestui lucru este mancarea durabila.

That's what I really try and get people to understand.

Asta incerc sa ii fac pe oameni sa inteleaga.

I really try and teach it to kids. I think it's the most important.

Chiar incerc sa ii invat pe copii - cred ca este cel mai important.

It's consuming food in a way

Este vorba despre a consuma mancare intr-un anumit mod

in which we'll still have a planet,

in care vom avea totusi o planeta

in which kids will grow up to be healthy,

pe care copiii vor creste sanatosi,

and which really tries to mitigate

si care incearca sa atenueze

all the negative impacts we're seeing.

toate impactele negative pe care le observam.

It really is just a new idea.

In realitate, nu este decat o idee noua.

I mean, people toss around sustainability,

Ce vreau sa spun este ca se vorbeste mult despre sustenabilitate,

but we have to figure out what sustainability is.

dar trebuie sa ne dam seama ce inseamna cu adevarat.

In less than 200 years, you know, just in a few generations,

In mai putin de 200 de ani, stiti, in doar cateva generatii,

we've gone from being 200 --

am decazut de la a fii 200 --

being 100 percent, 95 percent farmers

de la a fii suta la suta, 95 la suta fermieri

to less than 2 percent of farmers.

la mai putin de 2 la suta fermieri.

We now live in a country that has more prisoners than farmers --

Traim acum intr-o tara care are mai multi prizonieri decat fermieri --

2.1 million prisoners, 1.9 million farmers.

2,1 milioane de prizonier, 1,9 milioane de fermieri.

And we spend 35,000 dollars

Si cheltuim 35.000 de dolari

on average a year keeping a prisoner in prison,

in medie pe an pentru a tine un prizonier in inchisoare

and school districts spend 500 dollars a year

iar districtele scolare cheltuiesc 500 de dolari pe an

feeding a child.

pentru a hrani un copil.

It's no wonder, you know, we have criminals.

Nu e nici o surpriza, stiti, ca avem criminali.

(Laughter)

(Rasete)

And what's happening is, we're getting sick.

Si ceea ce se intampla este ca ne imbolnavim --

We're getting sick and our kids are getting sick.

ne imbolnavim si copiii nostrii se imbolnavesc.

It is about what we feed them.

Este vorba despre ce le dam sa manance.

What goes in is what we are.

Ceea ce intra in noi este ceea ce suntem.

We really are what we eat.

Suntem cu adevarat ceea ce mancam.

And if we continue down this path,

Iar daca continuam pe acest drum,

if we continue to feed kids bad food,

daca continuam sa ii hranim pe copiii nostrii cu mancare proasta,

if we continue not to teach them what good food is,

daca continuam sa nu ii invatam ce inseamna mancare buna,

what's going to happen? You know, what is going to happen?

ce o sa se intample? Adica, ce o sa se intample?

What's going to happen to our whole medical system?

Ce o sa se intample cu tot sistemul nostru medical?

What's going to happen is,

Ceea ce se va intampla este ca

we're going to have kids

vom avea copii

that have a life less long than our own.

care vor trai o viata mai scurta decat a noastra.

The CDC, the Center for Disease Control,

CDC -- Centrul pentru Controlul Bolilor --

has said, of the children born in the year 2000 --

a spus ca din copiii nascuti in anul 2000 --

those seven- and eight-year-olds today --

cei care au azi sapte si opt ani --

one out of every three Caucasians,

unul din trei Caucazieni,

one out of every two African-Americans and Hispanics

unul din fiecare doi Afro-Americani si Hispanici,

are going to have diabetes in their lifetime.

vor suferi de diabet in cursul vietii.

And if that's not enough, they've gone on to say,

Iar daca asta nu e destul, au precizat de asemenea ca acest lucru se va intampla

most before they graduate high school.

cu mult inainte de absolvirea liceului.

This means that 40 or 45 percent

Asta inseamna ca 40 sau 45 la suta

of all school-aged children

din toti copiii care au varsta la care sunt la scoala

could be insulin-dependent

ar putea fii dependenti de insulina

within a decade. Within a decade.

intr-un deceniu -- intr-un deceniu.

What's going to happen?

Ce o sa se intample?

Well, the CDC has gone further to say

Pai, CDC a mers si mai departe spunand

that those children born in the year 2000

ca acei copii nascuti in anul 2000

could be the first generation

ar putea fi prima generatie

in our country's history to die at a younger age than their parents.

in istoria tarii noastre, care vor muri mai tineri decat parintii lor.

And it's because of what we feed them.

Iar asta se datoreaza modului in care ii hranim.

Because eight-year-olds don't get to decide --

Pentru ca, copiii de 8 ani nu pot sa decida,

and if they do, you should be in therapy.

iar daca pot, ar trebui ca voi sa fiti la terapie.

You know, we are responsible

Stiti, suntem responsabili

for what kids eat.

pentru ce le dam copiilor sa manance.

But oops, maybe they're responsible for what kids eat.

Dar ups, poate ei sunt responsabili pentru ce mananca copiii.

Big companies spend 20 billion dollars a year

Marile companii cheltuie 20 de miliarde de dolari pe an

marketing non-nutrient foods to kids.

promovand produse alimentare fara valoare nutritiva pentru copii.

20 billion dollars a year. 10,000 ads most kids see.

20 de miliarde de dolari pe an. 10.000 de reclame pe care majoritatea copiilor le vad.

They spend 500 dollars

Cheltuie 500 de dolari

for every one dollar -- 500 dollars marketing foods

pentru fiecare 1 dolar -- 500 de dolari promovand produse alimentare

that kids shouldn't eat for every one dollar

pe care copii nu ar trebui sa le consume -- pentru fiecare dolar

marketing healthy, nutritious food.

cheltuit promovand produse sanatoase si hranitoare.

The result of which is kids think they're going to die

Resultatul acestui lucru este ca, copii cred ca o sa moara

if they don't have chicken nuggets.

daca nu mananca chicken nuggets.

You know that everybody thinks they should be eating more, and more, and more.

Stiti, toata lumea crede ca ar trebui sa manance din ce in ce mai mult.

This is the USDA portion size, that little, tiny thing.

Aceasta este marimea portiei propuse de USDA, acea chestie minuscula.

And the one over there, that's bigger than my head,

Iar cea de aici, care este mai mare decat capul meu

is what McDonald's and Burger King

este ceea ce McDonalds si Burger King

and those big companies think we should eat.

si acele firme mari cred ca ar trebui sa mancam.

And why can they serve that much?

Si de ce oare pot ei sa seveasca atat de mult?

Why can we have 29-cent Big Gulps

De ce nu puteam avea inghitituri mari care costa 29 de centi fiecare

and 99-cent double burgers?

si hamburgheri dublii care costa 99 de centi fiecare?

It's because of the way the government commodifies food,

Modul in care guvernul reglementeaza comercializarea mancarii,

and the cheap corn and cheap soy

si pretul scazut pe care il au porumbul si soia,

that are pushed into our food supply

determina folosirea lor in productia alimentara.

that makes these non-nutrient foods

si fac aceste mancaruri nehranitoare

really, really cheap.

foarte, foarte ieftine.

Which is why I say it's a social justice issue.

Si de-asta spun ca este o injustitie sociala.

Now, I said I'm doing this in Berkeley, and you might think,

Acum, am spus ca fac asta in Berkeley, si ati putea crede,

"Oh, Berkeley. Of course you can do it in Berkeley."

"Oh, Berkeley. Poti desigur sa faci asta in Berkeley."

Well, this is the food I found 24 months ago.

Ei bine, asta este mancarea pe care am gasit-o acum 24 de luni.

This is not even food.

Nici macar nu poate fi numita mancare.

This is the stuff we were feeding our kids: Extremo Burritos,

Cu asta ne hraneam copiii -- Extremo Burritos,

corn dogs,

cremvusti cu amidon,

pizza pockets, grilled cheese sandwiches.

rulouri de pizza, sandwich-uri prajite cu branza.

Everything came in plastic, in cardboard.

Totul a fost adus in plastic, in carton.

The only kitchen tools my staff had was a box cutter.

Singurele ustensile de bucatarie pe care personalul meu le avea erau cutite de deschis cutiile.

The only working piece of equipment in my kitchen

Singurul aparat functional in bucataria mea

was a can crusher, because if it didn't come in a can,

era o presa de conserve, pentru ca daca nu veneau in conserve,

it came frozen in a box.

veneau inghetate intr-o cutie.

The USDA allows this.

USDA permite aceste lucruri.

The USDA allows all of this stuff.

USDA permite toate aceste lucruri.

In case you can't tell, that's, like,

In caz ca nu v-ati dat seama, asta ar trebui sa reprezinte

pink Danish and some kind of cupcakes.

pink Danish si un fel de briose.

Chicken nuggets, Tater Tots, chocolate milk with high fructose,

Chicken Nuggets, Tater Tots, cacao cu lapte care contine multa fructoza,

canned fruit cocktail -- a reimbursable meal.

coctail de fructe in conserva -- o masa rambursabila.

That's what the government says is okay to feed our kids.

Cu asta este guvernul de-acord sa ne hranim copiii.

It ain't okay. You know what? It is not okay.

Nu e in regula. Stiti ce? Nu e in regula.

And we, all of us,

Iar noi, cu totii,

have to understand

trebuie sa intelegem

that this is about us,

ca este vorba despre noi --

that we can make a difference here.

ca noi putem schimba ceva in acest caz.

Now I don't know if any of you out there invented chicken nuggets,

Acum, nu stiu daca vre-unul din voi a inventat chicken nuggets,

but I'm sure you're rich if you did.

dar sunt sigura ca cine a facut-o este foarte bogat.

But whoever decided that a chicken should look like

Dar cine a decis vreodata ca puiul ar trebui sa arate ca

a heart, a giraffe, a star?

o inima, o girafa, o stea?

Well, Tyson did, because there's no chicken in the chicken.

Pai, Tyson a decis, pentru ca nu este deloc pui in puiul lor.

And that they could figure it out,

Si ei au si-au dat seama

that we could sell this stuff to kids.

ca ar putea sa vanda aceste chestii copiilor nostrii.

You know, what's wrong with teaching kids

Stiti, ce e gresit in a-i invata pe copii

that chicken looks like chicken?

ca un pui arata ca un pui?

But this is what most schools serve.

Dar asta este ceea ce majoritatea scolilor ofera.

In fact, this may be what a lot of parents serve,

De fapt, asta ar putea fii ceea ce multi parinti ofera --

as opposed to -- this is what we try and serve.

spre deosebire de asta -- ceea ce incercam noi sa oferim.

We really need to change

Trebuie intr-adevar sa schimbam

this whole paradigm with kids and food.

aceasta paradigma cu copii si mancarea.

We really have to teach children

Trebuie sa ii invatam pe copii

that chicken is not a giraffe.

ca puiul nu este o girafa.

You know, that vegetables

Stiti voi, ca legumele

are actually colorful, that they have flavor,

sunt in realitate colorate -- ca au un gust,

that carrots grow in the ground,

ca de fapt morcovii cresc in pamant,

that strawberries grow in the ground.

ca de fapt capsunile cresc in pamant.

There's not a strawberry tree or a carrot bush.

Nu exista un copac cu capsuni sau un tufis cu morcovi.

You know, we have to change

Stiti, trebuie sa schimbam

the way we teach kids about these things.

modul in care ii invatam pe copii despre lucrurile acestea.

There's a lot of stuff we can do. There's a lot of schools

Sunt multe lucruri pe care le putem face. Sunt multe scoli

doing farm-to-school programs. There's a lot of schools

care fac programe de-la-ferma-la-scoala. Sunt multe scoli

actually getting fresh food into schools.

care intr-adevar aduc mancare proaspata in scoli.

Now, in Berkeley, we've gone totally fresh.

Acum in Berkeley, am trecut complet la ingrediente proaspete.

We have no high-fructose corn syrup,

Nu avem sirop de porumb cu continut mare de fructoza,

no trans fats, no processed foods.

nu avem acizi grasi, nu avem mancaruri procesate.

We're cooking from scratch every day.

Gatim de la ingredientele de baza in fiecare zi.

We have 25 percent of our --

Avem 25 la suta din --

(Applause)

(Aplauze)

thank you -- 25 percent of our stuff

multumesc -- 25 la suta din produsele noastre

is organic and local. We cook.

sunt organice si locale. Gatim.

Those are my hands. I get up at 4 a.m.

Acelea sunt mainile mele. Ma trezesc la 4 dimineata

every day and go cook the food for the kids,

in fiecare zi si ma duc sa gatesc pentru copii,

because this is what we need to do.

pentru ca asta trebuie sa facem.

We can't keep serving kids

Nu putem continua sa le oferim copiilor

processed crap,

mancare proasta, procesata,

full of chemicals,

plina de chimicale,

and expect these are going to be healthy citizens.

si sa ne asteptam ca ei sa fie cetateni sanatosi.

You're not going to get the next generation,

Nu o sa faci ca urmatoare generatie

or the generation after, to be able to think like this

sau generatia de dupa sa fie in stare sa gandeasca asa

if they're not nourished.

daca nu sunt hraniti.

If they're eating

Daca ei mananca

chemicals all the time,

chimicale tot timpul,

they're not going to be able to think.

nu vor putea sa gandeasca.

They're not going to be smart.

Nu vor fi destepti.

You know what? They're just going to be sick.

Stiti ce? Nu vor fi decat bolnavi.

Now one of the things that -- what happened when I went into Berkeley

Acum, unul din lucrurile care -- ce s-a intamplat cand am fost inceput la Berkeley

is I realized that, you know, this was all pretty amazing to people,

este ca am realizat, stiti voi, ca aceste concepte ii uimeau pe oameni --

very, very different, and I needed to market it.

foarte foarte diferite -- si eu trebuia sa le promovez.

I came up with these calendars that I sent home to every parent.

Asa ca mi-a venit ideea sa fac aceste calendare, pe care le-am trimis acasa la fiecare parinte.

And these calendars really started to lay out my program.

Si aceste calendare au inceput sa-mi expuna programul.

Now I'm in charge of all the cooking classes

Acum raspund de toate cursurile de gatit

and all the gardening classes in our school district.

si de toate cursurile de gradinarit in districtul nostru scolar.

So this is a typical menu.

Deci acesta este un meniu tipic --

This is what we're serving this week at the schools.

asta este ceea ce servim saptamana asta in scoli.

And you see these recipes on the side?

Si vedeti acele retete pe margine?

Those are the recipes that the kids learn in my cooking classes.

Acelea sunt retetele pe care copiii le invata la orele mele de gatit.

They do tastings of these ingredients in the gardening classes.

Gusta acele ingrediente in orele de gradinarit.

They also may be growing them. And we serve them in the cafeterias.

Si s-ar putea sa le si cultive. Iar noi le servim in cantine.

If we're going to change children's relationship to food,

Daca vom schimba schimba relatia copiilor cu mancarea,

it's delicious, nutritious food in the cafeterias,

vom face asta numai cu mancare delicioasa si hranitoare in cantine.

hands-on experience -- you're looking in cooking and gardening classes --

Experienta practica -- te uiti in cursurile de gatit si gradinarit --

and academic curriculum to tie it all together.

si in programa de invatamant pentru a le uni pe toate.

Now you've probably garnered that I don't love the USDA,

Acum probabil ca v-ati dat seama ca nu iubesc USDA,

and I don't have any idea what to do with their pyramid,

si nu am nici o ideea despre ce sa fac cu piramida lor --

this upside-down pyramid with a rainbow over the top, I don't know.

aceasta piramida intoarsa, cu un curcubeu deasupra, nu stiu.

You know, run up into the end of the rainbow,

Stiti voi, sa fug pana la sfarsitul curcubeului,

I don't know what you do with it. So, I came up with my own.

nu stiu ce sa fac cu ea. Asa ca m-am gandit la propria mea piramida.

This is available on my website in English and Spanish,

Este disponibila pe pagina mea de web in Engleza si Spaniola,

and it's a visual way to talk to kids about food.

si este un mod vizual de a le vorbi copiilor despre mancare.

The really tiny hamburger, the really big vegetables.

Hamburgherul minuscul, legumele uriase.

We have to start changing this.

Trebuie sa incepem sa schimbam asta.

We have to make kids understand

Trebuie sa ii facem pe copii sa inteleaga

that their food choices make a big difference.

ca alegerile pe care le fac cu privire la mancare sunt importante.

We have cooking classes -- we have cooking classrooms in our schools.

Avem cursuri de gatit -- avem sali de gatit in scolile noastre,

And why this is so important is

iar foarte important este faptul ca

that we now have grown a generation,

acum am crescut o generatie,

maybe two, of kids where one out of every four meals

poate doua, de copii unde una din 4 mese

is eaten in fast food, one of every four meals is eaten in a car

se consuma in fast food, una din 4 mese se consuma intr-o masina

and one out of every last four meals is eaten in front of a TV or computer.

iar una din ultimele 4 mese se consuma intotdeauna in fata televizorului sau a calculatorului.

What are kids learning? Where is the family time?

Ce invata copiii? Unde este timpul petrecut in familie?

Where is socialization? Where is discussion?

Unde este socializarea? Unde sunt discutiile?

Where is learning to talk?

Unde invata sa vorbeasca?

You know, we have to change it.

Stiti, trebuie sa schimbam asta.

I work with kids a lot. These are kids I work with in Harlem.

Eu lucrez mult cu copiii. Acestia sunt copii cu care lucrez in Harlem.

EATWISE -- Enlightened and Aware Teens Who Inspire Smart Eating.

EATWISE -- Tineri Luminati si Constienti care Inspira Mancatul Inteligent.

We have to teach kids

Trebuie sa-i invatam pe copii ca,

that Coke and Pop Tarts

Coca-Cola si Pop Tarts

aren't breakfast.

nu reprezinta micul dejun.

We have to teach kids that if they're on a diet

Trebuie sa-i invatam pe copii ca daca mananca zilnic

of refined sugar,

zahar rafinat,

they go up and down, just like if they're on a diet of crack.

o sa se duca in sus si-n jos, ca un consumator de cocaina.

And we have to pull it all together. We have composting in all of our schools.

Trebuie sa punem cu totii umarul. Compactam gunoiul in toate scolile noastre.

We have recycling in all of our schools.

Reciclam in toate scolile noastre.

You know, the things that we maybe do at home

Stiti, lucrurile pe care, poate, le facem acasa

and think are so important,

si despre care credem ca sunt foarte importante

we have to teach kids about in school.

trebuie predate si copiilor in scoala.

It has to be so much a part of them

Trebuie sa fie atat de mult o parte din ei

that they really get it.

incat sa inteleaga cu adevarat.

Because, you know what, many of us

Pentru ca, stiti ce, multi dintre noi

are sort of at the end of our careers,

suntem aproape la sfarsitul carierelor noastre

and we need to be giving these kids --

si trebuie sa le dam acestor copii --

these young kids, the next generation --

acestor copii tineri, urmatoarea generatie --

the tools to save themselves

uneltele ca sa se poate salva pe ei insisi

and save the planet.

si sa salveze planeta.

One of the things I do a lot is public-private partnerships.

Unul din lucrurile pe care le fac des este parteneriatul public-privat.

I work with private companies

Lucrez cu firme private

who are willing to do R & D with me,

care sunt dispuse sa faca Cercetare si Dezvoltare cu mine,

who are willing to do distribution for me,

care sunt dispuse sa distribuie pentru mine,

who are really willing to work to go into schools.

care sunt dispuse sa lucreze pentru a intra in scoli.

Schools are underfunded.

Scolile sunt subfinantate.

Most schools in America spend less

Majoritatea scolilor din America cheltuie mai putin

than 7,500 dollars a year teaching a child.

de 7.500 de dolari pe an invatand un copil.

That comes down to under five dollars an hour.

Asta inseamna sub 5 dolari pe ora.

Most of you spend 10, 15 dollars an hour

Cei mai multi dintre voi cheltuie 10, 15 dolari pe ora

for babysitters when you have them.

pentru bone, atunci cand ii aveti.

So we're spending less than 5 dollars an hour on the educational system.

Deci cheltuim mai putin de 5 dolari pe ora pentru sistemul nostru educational.

And if we're going to change it,

Si daca vrem sa schimbam asta,

and change how we feed kids,

si sa schimbam modul in care hranim copiii,

we really have to rethink that.

trebuie sa regandim acest lucru.

So, public and private partnerships,

Deci, parteneriate private si publice,

advocacy groups, working with foundations.

grupuri care fac lobby, colaborarea cu fundatiile.

In our school district, the way we afford this

In districtul nostru scolar, ne putem permite asta

is our school district allocates .03 percent

pentru ca districtul nostru scolar aloca 0,03 la suta

of the general fund

din fondul general

towards nutrition services. And I think if every school district

catre serviciile de nutritie. Si ma gandesc, daca fiecare district scolar

allocated a half to one percent,

ar aloca intre jumatate si unu la suta,

we could start to really fix this program.

am putea intr-adevar sa incepem sa reparam acest program.

We really need to change it.

Trebuie sa incepem sa-l schimbam.

It's going to take more money.

Va fi nevoie de mai multi bani.

Of course, it's not all about food; it's also about

Desigur ca nu este vorba numai despre mancare -- este si despre

kids getting exercise.

faptul ca, copii au nevoie de miscare.

And one of the simple things we can do

Si unul din lucrurile simple pe care le putem face

is put recess before lunch.

este sa punem pauza inainte de pranz.

It's sort of this "duh" thing.

E destul de evident.

You know, if you have kids coming into lunch

Stiti voi, daca copiii vin la pranz

and all they're going to do when they get out of lunch is go to have recess,

si singurul lucru pe care il fac dupa ce termina este sa stea in pauza,

you see them just throw away their lunch so they can run outside.

ii vedeti aruncandu-si pranzul ca sa poata iesi afara.

And then, at one in the afternoon, they're totally crashing.

Iar apoi la 1 dupa-amiaza, sunt terminati.

These are your children and grandchildren that are totally melting down

Acestia sunt copii si nepotii vostrii care sunt sfarsiti de oboseala

when you pick them up, because they haven't had lunch.

cand ii luati de la scoala, pentru ca nu au mancat de pranz.

So if the only thing they'd have to do after lunch is go to class,

Deci daca singurul lucru pe care l-ar avea de facut dupa pranz ar fi sa mearga la ore,

believe me, they're going to sit there and eat their lunch.

credeti-ma, o sa stea acolo si o sa isi manance pranzul.

We need to --

Trebuie sa --

we need to educate.

trebuie sa educam.

We need to educate the kids.

Trebuie sa ii educam pe copii.

We need to educate the staff.

Trebuie sa educam personalul.

I had 90 employees.

Am avut 90 de angajati.

Two were supposed to be cooks -- none could.

2 pretindeau ca sunt bucatari -- nici unul nu era.

And, you know, I'm not that better off now.

Si, stiti, nu stau mult mai bine acum.

But we really have to educate.

Dar trebuie intr-adevar sa educam.

We have to get academic institutions to start thinking

Trebuie sa facem in asa fel incat institutiile academice sa inceapa sa se gandeasca

about ways to teach people how to cook again,

la moduri in care sa ii invete pe oameni sa gateasca din nou,

because, of course, they don't --

pentru ca, desigur, nu fac asta --

because we've had this processed food in schools

pentru ca am avut aceasta mancare procesata in scoli

and institutions for so long.

si in institutii, de atata timp.

We need 40-minute lunches --

Avem nevoie de pranzuri de 40 de minute --

most schools have 20-minute lunches --

majoritatea scolilor au pranzuri de 20 de minute --

and lunches that are time-appropriate.

si pranzuri care sunt potrivite ca durata.

There was just a big study done, and so many schools

Tocmai a fost facut un studiu extins, si atat de multe scoli

are starting lunch at nine and 10 in the morning.

incep pranzul la 9 sau 10 dimineata --

That is not lunchtime.

nu este timpul potrivit pentru a lua pranzul.

You know, it's crazy. It's crazy what we're doing.

Stiti, e o nebunie, e o nebunie ceea ce facem.

And just remember,

Si doar tineti minte,

at very least tacitly,

in ultimul rand tacit,

this is what we're teaching children

ca asta este ceea ce ii invatam pe copii

as what they should be doing.

ca ar trebui sa faca.

I think if we're going to fix this,

Cred ca daca vrem sa remediem acest lucru,

one of the things we have to do

unul din lucrurile pe care trebuie sa le facem

is really change how we have oversight

este sa schimbam modul in care supraveghem

over the National School Lunch Program.

Programul National al Pranzurilor din Scoli.

Instead of the National School Lunch Program being under the USDA,

In loc ca Programul National al Pranzurilor din Scoli sa fie sub comanda USDA,

I think it should be under CDC.

eu cred ca ar trebui sa fie sub CDC.

If we started to think about food

Daca am incepe sa ne gandim la mancare

and how we feed our kids

si la modul in care ne hranim copiii

as a health initiative,

ca la o initiativa in domeniul sanatatii,

and we started thinking about food as health,

si am incepe sa ne gandim la mancare ca la sanatate,

then I think we wouldn't have corn dogs

atunci nu cred ca am mai avea cremvusti cu amidon

as lunch.

in loc de pranz.

Okay, Finance 101 on this,

Ok, cateva informatii financiare despre asta,

and this -- I'm sort of wrapping it up with this finance piece,

iar asta -- intr-un fel inchei cu aceste date financiare,

because I think this is something we all have to understand.

deoarece consider ca este un lucru pe care toti ar trebui sa il intelegem.

The National School Lunch Program spends 8 billion dollars

Programul National al Pranzurilor in Scoli cheltuie 8 miliarde de dolari

feeding 30 million children a year.

hranind 30 de milioane de copii pe an.

That number probably needs to double.

Acel numar trebuie, probabil, dublat.

People say, "Oh my God, where are we going to get 8 billion?"

Oamenii spun, "O Doamne, de unde o sa scoatem 8 miliarde?"

In this country, we're spending 110 billion dollars a year

In aceasta tara, cheltuim 110 miliarde de dolari pe an

on fast food.

pe fast-food-uri.

We spend 100 billion dollars a year

Cheltuim 100 de miliarde pe an

on diet aids.

pe suplimente pentru dieta.

We spend 50 billion dollars on vegetables,

Cheltuim 50 de miliarde pe legume,

which is why we need all the diet aids.

si de-asta avem nevoie de produsele dietetice.

We spend 200 billion dollars a year

Cheltuim 200 de miliarde pe an

on diet-related illness today,

pentru tratarea bolilor rezultate din diete,

with nine percent of our kids having type 2 diabetes.

si 9 la suta din copii nostrii avand diabet tip 2 --

200 billion.

200 de miliarde.

So you know what, when we talk

Asa ca stiti ce, cand vorbim

about needing 8 billion more, it's not a lot.

despre faptul ca avem nevoie de 8 miliarde, nu e mult.

That 8 billion comes down to two dollars and 49 cents --

Acele 8 miliarde inseamna doi dolari si 49 de centi --

that's what the government allocates for lunch.

atat aloca guvernul pentru pranzuri.

Most school districts spend two thirds of that on payroll and overhead.

Majoritatea districtelor scolare folosesc doua treimi din acea suma pe salarii si alte cheltuieli.

That means we spend less than a dollar a day

Asta inseamnca ca cheltuim mai putin de un dolar pe zi

on food for kids in schools --

pentru mancarea copiilor din scoli --

most schools, 80 to 90 cents. In L.A., it's 56 cents.

in majoritatea scolilor intre 80 si 90 de centi. In LA, 56 de centi.

So we're spending less than a dollar, OK, on lunch.

Deci cheltuim mai putin de un dolar, ok, pentru pranz.

Now I don't know about you,

Acum, nu stiu ce faceti voi,

but I go to Starbucks and Pete's and places like that,

dar eu ma duc in locuri ca Starbucks sau Pete's,

and venti latte in San Francisco is five dollars.

iar un Venti latte in San Francisco este 5 dolari.

One gourmet coffee,

O cafea de calitate superioara,

one, is more --

una singura, costa mai mult --

we spend more on than we are spending to feed kids

cheltuim mai mult pe o cafea decat pentru hranirea copiilor nostrii

for an entire week

pentru o saptamana intreaga

in our schools.

in scolile noastre.

You know what? We should be ashamed.

Stiti ce? Ar trebui sa ne fie rusine.

We, as a country, should be ashamed

Noua, ca tara, ar trebui sa ne fie rusine

at that.

iar asta --

The richest country.

cea mai bogata tara.

In our country,

In tara noastra,

it's the kids that need it the most,

copii care au cea mai mare nevoie,

who get this really, really lousy food.

sunt cei care primesc aceasta mancare proasta.

It's the kids who have parents and grandparents

Sunt copiii care au parinti si bunici

and uncles and aunts that can't even afford

si unchi si matusi care nici macar nu isi pot permite

to pay for school lunch that gets this food.

sa plateasca pentru pranz, iar ei primesc mancarea asta.

And those are the same kids

Iar ei sunt aceiasi copii

who are going to be getting sick.

care o sa se imbolnaveasca.

Those are the same kids who we should be taking care of.

Ei sunt copiii de care ar trebui sa avem grija.

We can all make a difference.

Cu totii putem schimba ceva --

That every single one of us,

fiecare dintre noi,

whether we have children,

fie ca avem copii,

whether we care about children, whether we have nieces or nephews,

fie ca ne pasa de copii, fie ca avem nepoate si nepoti,

or anything --

sau orice altceva --

that we can make a difference.

putem schimba ceva.

Whether you sit down and eat a meal with your kids,

Daca stai la masa si mananci cu copiii tai,

whether you take your kids, or grandchildren,

sau daca iti duci copiii, sau nepotii,

or nieces and nephews shopping

sau nepoatele la cumparaturi

to a farmers' market. Just do tastings with them.

intr-o piata a fermierilor -- doar pune-i sa guste.

Sit down and care.

Stati jos si dati-va interesul.

And on the macro level,

Iar la nivel inalt,

we're in what seems to be

suntem in ceea ce pare a fi

a 19-month presidential campaign,

o campanie prezidentiala de 19 luni,

and of all the things we're asking

iar toate intrebarile pe care le punem

all of these potential leaders,

tuturor acestori potentiali lideri,

what about asking for the health of our children?

ce ar fi sa-i intrebam despre sanatatea copiilor nostrii? Multumesc.

Thank you.

Multumesc.