Ann Cooper: Reinventing the school lunch

Prevoditelj: Lidija Šimunović Recezent: Mislav Ante Omazić - EFZG

My thing with school lunch is, it's a social justice issue.

Ručak u školi pitanje je socijalne pravde.

I'm the Director of Nutrition Services

Upraviteljica sam prehrambenog odjela

for the Berkeley Unified School District. I have 90 employees

u Berkeley Unified školskom području. Imam 90 zaposlenika,

and 17 locations, 9,600 kids.

17 lokacija, 9.600 djece.

I'm doing 7,100 meals a day

Isporučim 7.100 obroka dnevno

and I've been doing it for two years,

i to radim već dvije godine,

trying to change how we feed kids in America.

pokušavam mijenjati ishranu američke djece.

And that's what I want to talk to you a little bit about today.

I upravo o tome želim danas govoriti.

These are some of my kids with a salad bar.

Ovo su neka od moje djece uz salata bar.

I put salad bars in all of our schools when I got there.

Postavljeni su u sve škole čim sam došla.

Everyone says it couldn't be done.

Svi su rekli kako će to biti nemoguće.

Little kids couldn't eat off the salad bar,

Mlađa djeca neće to jesti,

big kids would spit in it -- neither happened.

starija će pljunuti u njega -- ni jedno se nije dogodilo.

Kada sam prihvatila ovaj zadatak, pokušala sam shvatiti,

When I took over this, I tried to really figure out,

like, what my vision would be.

kakva će biti moja vizija.

How do we really change children's relationship to food?

Kako promijeniti odnos djece prema hrani?

And I'll tell you why we need to change it,

Reći ću vam zašto to moramo promijeniti,

but we absolutely have to change it.

ali apsolutno moramo to promijeni.

And what I came to understand is,

Ono što sam shvatila bilo je

we needed to teach children

da trebamo djecu podučiti

the symbiotic relationship

o simbiozi između

between a healthy planet, healthy food and healthy kids.

zdravog planeta, zdrave hrane i zdrave djece.

And that if we don't do that, the antithesis,

I da ako to ne učinimo, antiteze,

although we've heard otherwise,

iako smo čuli suprotno,

is we're really going to become extinct,

jest da ćemo zaista izumrijeti,

because we're feeding our children to death.

jer djecu ubijamo hranom.

That's my premise.

To je moja premisa.

Vidimo kako su bolesna djeca sve su bolesnija.

We're seeing sick kids get sicker and sicker.

And the reason this is happening, by and large,

Razlog leži u tome što je

is because of our food system

naš prehrambeni sustav

and the way the government commodifies food,

i način na koji Vlada pretvara hranu u robu,

the way the government oversees our food,

način na koji Vlada nadzire hranu,

the way the USDA puts food on kids' plates

kako američko Ministarstvo poljoprivrede na dječje tanjure

that's unhealthy, and allows unhealthy food into schools.

stavlja nezdravu hranu i čini istu stvar u školama.

And by -- tacitly, all of us send our kids,

I kada mi, prešutno, šaljemo djecu

or grandchildren, or nieces, or nephews, to school

ili unučad, nećakinje ili nećake, u školu

and tell them to learn, you know,

i kažemo im da tamo nešto nauče,

learn what's in those schools.

nauče ono što je u tim školama.

And when you feed these kids bad food,

I kada djecu hranite lošom hranom,

that's what they're learning. So that's really what this is all about.

to je ono što nauče. O tome se u stvari radi.

The way we got here is because of big agribusiness.

Tu smo gdje jesmo zbog ogromnog posla u poljoprivredi.

We now live in a country where most of us don't decide,

Živimo u zemlji gdje većina nas ne

by and large, what we eat. We see big businesses, Monsanto and DuPont,

odlučuje što će jesti. Velike kompanije, Monsanto i DuPont,

who brought out Agent Orange and stain-resistant carpet.

omogućili su nam Agent Orange i sagove koji se ne prljaju.

They control 90 percent of the commercially produced seeds in our country.

Oni upravljaju s 90 % proizvedenog sjemena u našoj zemlji.

These are -- 10 companies

Tih 10 kompanija upravlja

control much of what's in our grocery stores,

većinom toga što je dostupno u trgovinama,

much of what people eat. And that's really, really a problem.

što ljudi jedu. I to je stvarno, stvarno problem.

So when I started thinking about these issues

Kada sam počela razmišljati o tome

and how I was going to change what kids ate,

i o tome kako promijeniti prehranu djece,

I really started focusing on what we would teach them.

stvarno sam se usmjerila na ono što ih možemo naučiti.

And the very first thing

A prva stvar na popisu bila je

was about regional food -- trying to eat food

regionalna hrana -- pokušati jesti hranu

from within our region.

iz vlastite regije.

I jasno, ono što se događa s korištenjem fosilnih goriva

And clearly, with what's going on with fossil fuel usage,

or when -- as the fossil fuel is going away,

i što će biti kada ona nestanu,

as oil hits its peak oil,

kada proizvodnja nafte dosegne vrhunac,

you know, we really have to start thinking about whether or not

morat ćemo početi razmišljati o tome

we should, or could, be moving food

trebamo li ili možemo li prevoziti hranu

1,500 miles before we eat it.

2.400 km prije nego je pojedemo.

So we talked to kids about that,

Razgovarali smo s djecom o tome

and we really start to feed kids regional food.

i počeli im davati hranu iz regije.

And then we talk about organic food.

Zatim smo govorili o organskoj hrani.

Now, most school districts can't really afford organic food,

Većina škola si nju ne može priuštiti,

but we, as a nation,

ali mi kao zemlja

have to start thinking about

moramo početi razmišljati o tome

consuming, growing and feeding our children

kako koristiti, uzgajati i hraniti se

food that's not chock-full of chemicals.

hranom koja nije krcata kemikalijama.

We can't keep feeding our kids pesticides

Ne možemo djeci više davati pesticide,

and herbicides and antibiotics and hormones.

herbicide, antibiotike i hormone.

We can't keep doing that.

Jednostavno ne možemo.

You know, it doesn't work.

To ne funkcionira.

And the results of that are kids getting sick.

A rezultat toga je da djeca obolijevaju.

One of my big soapboxes right now is antibiotics.

Trenutno najviše pričam o antibioticima.

Seventy percent of all antibiotics consumed in America

70 posto od svih korištenih antibiotika u SAD-u

is consumed in animal husbandry.

koriste se u stočarstvu.

We are feeding our kids antibiotics

Djecu svaki dan hranimo antibioticima

in beef and other animal protein every day.

iz govedine i ostalih životinjskih proteina svaki dan.

Seventy percent -- it's unbelievable.

70 posto -- to je nevjerojatno!

And the result of it is, we have diseases.

Posljedice toga su brojne bolesti.

We have things like E. coli that we can't fix,

Imamo, recimo, E. coli koja se ne liječi,

that we can't make kids better when they get sick.

djeci ne možemo pomoći kada se razbole.

Svakako se antibiotici prečesto koriste,

And, you know, certainly antibiotics have been over-prescribed,

ali ovdje je riječ baš o hrani.

but it's an issue in the food supply.

One of my favorite facts is that

Najdraži mi je podatak da se godišnje u

U.S. agriculture uses 1.2 billion pounds of pesticides every year.

poljoprivredi SAD-a koristi preko 544 milijuna kg pesticida.

That means every one of us, and our children,

To znači da svatko od nas i naše djece

consumes what would equal a five-pound bag --

unese otprilike vrećice od 2,5 kg,

those bags you have at home. If I had one here

one vrećice koje imate kod kuće. I kad bih

and ripped it open,

otvorila jednu od tih vrećica,

and that pile I would have on the floor

ta količina koju bih dobila

is what we consume and feed our children every year

odgovarala bi količini koju godišnje

because of what goes into our food supply,

unesemo u sebe putem hrane,

because of the way we consume

zato što takve proizvode

produce in America.

konzumiramo u Americi.

The USDA allows these antibiotics,

Ministarstvo poljoprivrede dopušta te

these hormones and these pesticides in our food supply,

antibiotike, hormone i pesticide u hrani.

and the USDA paid for this ad

Ono je platilo i ovaj oglas u

in Time magazine.

časopisu Time.

Okay, we could talk about Rachel Carson and DDT,

Možemo govoriti o Rachel Carson i DDT-ju,

but we know it wasn't good for you and me.

ali znamo da to nije dobro za nas.

And that is what the USDA allows in our food supply.

A Ministarstvo to dopušta u našoj hrani.

And that has to change, you know.

I to se mora promijeniti.

The USDA cannot be seen as

Ministarstvo poljoprivrede ne smije biti

the be-all and end-all of what we feed

prva i zadnja stanica u odlučivanju što

our kids and what's allowed.

ćemo jesti i što je dozvoljeno.

We cannot believe that they have our best interests at heart.

Ne vjerujemo da čine ono što je najbolje za nas.

The antithesis of this whole thing is sustainable food.

Suprotno od ovoga je održiva hrana,

That's what I really try and get people to understand.

i to je ono što želim da ljudi shvate.

I really try and teach it to kids. I think it's the most important.

To pokušavam naučiti djecu jer mislim da je jako važno.

It's consuming food in a way

To je i konzumiranje hrane na način

in which we'll still have a planet,

koji će osigurati planet

in which kids will grow up to be healthy,

na kojem će djeca odrastati zdrava

and which really tries to mitigate

i koji pokušava umanjiti

all the negative impacts we're seeing.

sve negativne utjecaje kojima svjedočimo.

It really is just a new idea.

Zaista se radi o novoj ideji.

I mean, people toss around sustainability,

Ljudi se razbacuju riječju održivost,

but we have to figure out what sustainability is.

ali moramo otkriti što to točno jest.

In less than 200 years, you know, just in a few generations,

Za manje od 200 godina, odnosno,

we've gone from being 200 --

u nekoliko smo generacija došli sa

being 100 percent, 95 percent farmers

100 ili 95 % seljaka na

to less than 2 percent of farmers.

manje od 2% seljaka.

We now live in a country that has more prisoners than farmers --

Živimo u zemlji koja ima više zatvorenika nego seljaka --

2.1 million prisoners, 1.9 million farmers.

2,1 milijun zatvorenika naspram 1,9 milijuna seljaka.

And we spend 35,000 dollars

Prosječno potrošimo 35.000 dolara godišnje

on average a year keeping a prisoner in prison,

na zatvorenika u zatvoru, a

and school districts spend 500 dollars a year

škola potroši 500 dolara godišnje

na prehranu djeteta.

feeding a child.

It's no wonder, you know, we have criminals.

Ni ne iznenađuje to što imamo kriminalaca!

(Laughter)

(Smijeh)

And what's happening is, we're getting sick.

Također se i razbolijevamo.

We're getting sick and our kids are getting sick.

I mi oboljevamo, i naša djeca su sve bolesnija.

It is about what we feed them.

To je zbog načina prehrane.

What goes in is what we are.

Postajemo ono što unosimo u sebe.

We really are what we eat.

Stvarno jesmo ono što jedemo.

And if we continue down this path,

Ako nastavimo ovim putem

if we continue to feed kids bad food,

i djeci nastavimo davati lošu hranu,

if we continue not to teach them what good food is,

ako ih ne učimo o dobroj hrani,

what's going to happen? You know, what is going to happen?

Što će se dogoditi? Znate što će se dogoditi?

What's going to happen to our whole medical system?

Što će se dogoditi sa zdravstvenim sustavom?

What's going to happen is,

Dogodit će se to da

we're going to have kids

ćemo imati djecu

that have a life less long than our own.

koja će živjeti kraće nego mi.

The CDC, the Center for Disease Control,

CDC, Centar za kontrolu bolesti,

has said, of the children born in the year 2000 --

objavio je da će djeca rođena u 2000.,

those seven- and eight-year-olds today --

dakle, koja danas imaju 7 ili 8 godina,

one out of every three Caucasians,

jedno od troje bijelaca, jedno od dvoje

one out of every two African-Americans and Hispanics

Afroamerikanaca i Latinoamerikanaca,

are going to have diabetes in their lifetime.

imati dijabetes tijekom života.

And if that's not enough, they've gone on to say,

I kao da to nije dovoljno, rekli su da će

most before they graduate high school.

većina oboljeti prije nego maturiraju.

This means that 40 or 45 percent

To znači da bi 40 ili 45 % djece

of all school-aged children

školskog uzrasta

could be insulin-dependent

moglo biti ovisno o inzulinu u

within a decade. Within a decade.

idućih 10 godina. Unutar desetljeća...

What's going to happen?

Što će se dogoditi?

Well, the CDC has gone further to say

CDC je rekao da bi

that those children born in the year 2000

ta djeca rođena 2000. godine

could be the first generation

mogla biti prva generacija

in our country's history to die at a younger age than their parents.

u povijesti zemlje koja će živjeti kraće od svojih roditelja.

And it's because of what we feed them.

A to je sve zbog načina prehrane.

Because eight-year-olds don't get to decide --

Osmogodišnjaci ne odlučuju o tome,

and if they do, you should be in therapy.

a ako odlučuju, trebaju ići na terapije.

You know, we are responsible

Mi smo odgovorni za ono što

for what kids eat.

djeca jedu.

But oops, maybe they're responsible for what kids eat.

Ali, ups, možda su oni odgovorni za to što djeca jedu.

Big companies spend 20 billion dollars a year

Velike kompanije godišnje troše 20 milijardi dolara

marketing non-nutrient foods to kids.

na reklamiranje nehranjive hrane djeci.

20 billion dollars a year. 10,000 ads most kids see.

20 milijardi godišnje. 10.000 reklama koje vidi većina djece.

They spend 500 dollars

Troše 500 dolara

for every one dollar -- 500 dollars marketing foods

na svaki dolar -- 500 dolara promovirajući

that kids shouldn't eat for every one dollar

ono što djeca ne bi trebala jesti na svaki

marketing healthy, nutritious food.

dolar kojim se promovira zdrava hrana.

The result of which is kids think they're going to die

Posljedica toga je da djeca misle da će

if they don't have chicken nuggets.

umrijeti ako ne jedu pileće nuggetse.

You know that everybody thinks they should be eating more, and more, and more.

Svi misle kako moraju jesti sve više i više.

This is the USDA portion size, that little, tiny thing.

Ovu porciju preporučilo je Ministarstvo, ovo maleno i sitno.

And the one over there, that's bigger than my head,

A onu tamo, koja je veća od moje glave,

is what McDonald's and Burger King

McDonald's i Burger King i

velike kompanije misle da trebamo jesti.

and those big companies think we should eat.

And why can they serve that much?

Zašto mogu davati tolike porcije?

Why can we have 29-cent Big Gulps

Zašto možemo kupiti Big Gulp za 29

and 99-cent double burgers?

i duple burgere za 99 centi?

It's because of the way the government commodifies food,

Zbog Vladine komodifikacije hrane,

and the cheap corn and cheap soy

zbog jeftinog kukuruza i soje

that are pushed into our food supply

koji se nalaze u našoj hrani

that makes these non-nutrient foods

te čine tu nutritivno bezvrijednu hranu

really, really cheap.

iznimno jeftinom.

Which is why I say it's a social justice issue.

Zato sam i rekla da je ovo pitanje socijalne pravde.

Now, I said I'm doing this in Berkeley, and you might think,

Rekla sam da to radim u Berkeleyju i možda

"Oh, Berkeley. Of course you can do it in Berkeley."

ćete pomisliti da tamo to prolazi.

Well, this is the food I found 24 months ago.

Ovu sam hranu zatekla prije 24 mjeseca.

This is not even food.

To čak ni nije hrana.

This is the stuff we were feeding our kids: Extremo Burritos,

Ovim smo hranili djecu: extremo burrito,

corn dogs,

kukuruzni dogovi,

pizza pockets, grilled cheese sandwiches.

malim pizzama, tost sendvičima sa sirom.

Everything came in plastic, in cardboard.

Sve je bilo u plastici i kartonu.

The only kitchen tools my staff had was a box cutter.

Jedini kuhinjski pribor bio je rezač za kutije.

The only working piece of equipment in my kitchen

Jedino ispravno od kuhinjske opreme bila je

was a can crusher, because if it didn't come in a can,

drobilica za limenke jer, ako nije bilo u

it came frozen in a box.

limenci, bilo je smrznuto, u kutiji.

The USDA allows this.

Ministarstvo to dozvoljava.

The USDA allows all of this stuff.

Ministarstvo sve to dozvoljava.

In case you can't tell, that's, like,

Ako ne možete ovo prepoznati, radi se o

pink Danish and some kind of cupcakes.

slasticama i nekakvim kolačićima.

Chicken nuggets, Tater Tots, chocolate milk with high fructose,

Pileći nuggetsi, Tater Totsi, čokoladno mlijeko puno fruktoze

canned fruit cocktail -- a reimbursable meal.

voćni kokteli u limenci - nadoknadiv obrok.

That's what the government says is okay to feed our kids.

Vladi je u redu da se time hrane naša djeca.

It ain't okay. You know what? It is not okay.

To nije u redu. Znate što? Nije u redu!

And we, all of us,

I svi mi

have to understand

moramo shvatiti

that this is about us,

da se tu radi o nama,

that we can make a difference here.

mi nešto možemo promijeniti.

Now I don't know if any of you out there invented chicken nuggets,

Ne znam je li tko od vas izmislio pileće

but I'm sure you're rich if you did.

nuggetse, ali sigurno ste bogati ako jeste.

But whoever decided that a chicken should look like

Ali tko je odlučio da piletina treba biti

a heart, a giraffe, a star?

u obliku srca, žirafe, zvijezde?

Well, Tyson did, because there's no chicken in the chicken.

Tyson je odlučio jer u toj piletini nema piletine.

And that they could figure it out,

I shvatili su da tako nešto mogu

that we could sell this stuff to kids.

prodavati djeci.

You know, what's wrong with teaching kids

Što je loše u tome da djecu naučimo

that chicken looks like chicken?

da pile izgleda kao pile?

But this is what most schools serve.

Ali većina škola poslužuje ovo.

In fact, this may be what a lot of parents serve,

Zapravo, to poslužuju i mnogi roditelji,

as opposed to -- this is what we try and serve.

a ovo što mi pokušavamo služiti.

We really need to change

Zaista pokušavamo promijeniti

this whole paradigm with kids and food.

čitavu paradigmu s djecom i hranom.

We really have to teach children

Zaista moramo naučiti djecu

that chicken is not a giraffe.

da pile nije žirafa.

You know, that vegetables

Da je povrće

are actually colorful, that they have flavor,

šareno, da ima okus,

that carrots grow in the ground,

da mrkva raste u zemlji,

that strawberries grow in the ground.

da jagode rastu u zemlji.

There's not a strawberry tree or a carrot bush.

Da ne postoji stablo jagode ni grm mrkve.

You know, we have to change

Moramo promijeniti način

the way we teach kids about these things.

na koji djecu učimo o tim stvarima.

There's a lot of stuff we can do. There's a lot of schools

Puno toga možemo napraviti. Puno škola

doing farm-to-school programs. There's a lot of schools

uključeno je u program suradnje s farmama.

actually getting fresh food into schools.

Puno škola zapravo dobiva svježu hranu.

Now, in Berkeley, we've gone totally fresh.

U Berkeleyju imamo samo svježu hranu.

We have no high-fructose corn syrup,

Nema visoko fruktoznog kukuruznog sirupa,

no trans fats, no processed foods.

transmasnih kiselina, prerađene hrane.

We're cooking from scratch every day.

Svakodnevno kuhamo ispočetka.

We have 25 percent of our --

25 % naših -

(Pljesak)

(Applause)

hvala - 25 % naših materijala

thank you -- 25 percent of our stuff

is organic and local. We cook.

je organsko i lokalno. Kuhamo.

Those are my hands. I get up at 4 a.m.

To su moje ruke. Ustajem u 4:00 ujutro

every day and go cook the food for the kids,

svaki dan i idem kuhati za djecu

because this is what we need to do.

jer je to ono što moramo napraviti.

We can't keep serving kids

Ne možemo i dalje djeci davati

processed crap,

prerađena sranja

full of chemicals,

prepuna kemikalija

and expect these are going to be healthy citizens.

i očekivati da će biti zdravi građani.

You're not going to get the next generation,

Nećete dobiti iduću generaciju

ili onu nakon nje, koja razmišlja na ovaj

or the generation after, to be able to think like this

if they're not nourished.

način ako nisu uhranjeni.

If they're eating

Ako stalno jedu

chemicals all the time,

kemikalije

they're not going to be able to think.

neće moći razmišljati.

They're not going to be smart.

Neće biti pametni.

You know what? They're just going to be sick.

Samo će biti bolesni.

Now one of the things that -- what happened when I went into Berkeley

Nešto sam shvatila dolaskom u Berkeley -

is I realized that, you know, this was all pretty amazing to people,

sve ovo bilo je ljudima zapanjujuće,

very, very different, and I needed to market it.

bitno drukčije, i morala sam to plasirati.

I came up with these calendars that I sent home to every parent.

Osmislila sam kalendare koje sam poslala svakom roditelju.

And these calendars really started to lay out my program.

I oni su lansirali moj program.

Now I'm in charge of all the cooking classes

Sad sam zadužena za sve sate kuhanja

and all the gardening classes in our school district.

i vrtlarstva u našem školskom okrugu.

So this is a typical menu.

Ovo je tipični jelovnik.

This is what we're serving this week at the schools.

Ovo poslužujemo u školama ovog tjedna.

And you see these recipes on the side?

Vidite te recepte sa strane?

Those are the recipes that the kids learn in my cooking classes.

Njih su djeca naučila na nastavi kuhanja.

They do tastings of these ingredients in the gardening classes.

Degustiraju sastojke na nastavi vrtlarstva.

They also may be growing them. And we serve them in the cafeterias.

Neke i uzgajaju, a služimo ih u kantinama.

If we're going to change children's relationship to food,

Ako ćemo mijenjati odnos djece prema

it's delicious, nutritious food in the cafeterias,

ukusnoj, nutritivnoj hrani u kantinama

hands-on experience -- you're looking in cooking and gardening classes --

iz prve ruke - moramo uvesti nastavu kuhanja i vrtlarstva -

and academic curriculum to tie it all together.

i školski ih kurikulum mora povezati.

Now you've probably garnered that I don't love the USDA,

Shvatili ste da ne volim Ministarstvo

and I don't have any idea what to do with their pyramid,

i nemam pojma što s njihovom piramidom

koja je naopaka i ima dugu iznad.

this upside-down pyramid with a rainbow over the top, I don't know.

You know, run up into the end of the rainbow,

Protrčite ispod duge ili ne znam što.

I don't know what you do with it. So, I came up with my own.

Zato sam osmislila vlastitu piramidu.

This is available on my website in English and Spanish,

Dostupna je na mojoj stranici na engleskom i španjolskom

and it's a visual way to talk to kids about food.

i vizualno govori o hrani.

The really tiny hamburger, the really big vegetables.

Vrlo sitan hamburger, vrlo veliko povrće.

We have to start changing this.

Moramo to početi mijenjati.

We have to make kids understand

Moramo djeci objasniti

that their food choices make a big difference.

da izbor hrane čini ogromnu razliku.

We have cooking classes -- we have cooking classrooms in our schools.

Imamo nastavu kuhanja i potrebne učionice za to u školama.

And why this is so important is

A to je važno zato što smo

that we now have grown a generation,

odgojili generaciju, možda dvije

maybe two, of kids where one out of every four meals

djece čiji je jedan od četiri obroka

is eaten in fast food, one of every four meals is eaten in a car

brza hrana, jedan od četiri jedu u autu i

and one out of every last four meals is eaten in front of a TV or computer.

jedan od četiri ispred TV-a ili računala.

What are kids learning? Where is the family time?

Što djeca uče? Gdje je obiteljsko vrijeme?

Where is socialization? Where is discussion?

Gdje je socijalizacija? Gdje je rasprava?

Where is learning to talk?

Učenje da razgovaraju?

You know, we have to change it.

Moramo to promijeniti.

I work with kids a lot. These are kids I work with in Harlem.

Puno radim s djecom. Ova djeca su iz Harlema.

EATWISE -- Enlightened and Aware Teens Who Inspire Smart Eating.

EATWISE - osvješteni tinejdžeri koji nadahnjuju pametnu ishranu.

We have to teach kids

Moramo naučiti djecu

that Coke and Pop Tarts

da kola i pop tarts

aren't breakfast.

nisu doručak.

We have to teach kids that if they're on a diet

Moramo ih naučiti da, ako jedu

of refined sugar,

rafinirani šećer, imat će

they go up and down, just like if they're on a diet of crack.

iste probleme kao da konzumiraju crack.

And we have to pull it all together. We have composting in all of our schools.

Moramo to sve spojiti. Imamo kompostiranje u svim našim školama.

We have recycling in all of our schools.

Imamo recikliranje u našim školama.

You know, the things that we maybe do at home

Ono što možda radimo kod kuće

and think are so important,

i mislimo da je važno,

we have to teach kids about in school.

to moramo naučiti djecu u školi.

To mora postati dio njih

It has to be so much a part of them

that they really get it.

kako bi stvarno shvatili.

Because, you know what, many of us

Mnogi od nas

are sort of at the end of our careers,

su na kraju svoje karijere

and we need to be giving these kids --

i trebamo dati toj djeci -

these young kids, the next generation --

toj mladoj djeci, sljedećoj generaciji -

the tools to save themselves

alate kojima će spasiti sebe

and save the planet.

i planet.

One of the things I do a lot is public-private partnerships.

Bavim se i javno-privatnim partnerstvima.

I work with private companies

Radim s privatnim poduzećima

who are willing to do R & D with me,

koje surađuju u istraživanju i razvoju sa mnom,

who are willing to do distribution for me,

koje distributiraju za mene,

who are really willing to work to go into schools.

koje žele ući u škole.

Schools are underfunded.

Škole nemaju dovoljno sredstava.

Most schools in America spend less

Većina škola u Americi troši manje od

than 7,500 dollars a year teaching a child.

7.500 dolara godišnje na poduku djeteta.

That comes down to under five dollars an hour.

Što ispada manje od 5 dolara po satu.

Most of you spend 10, 15 dollars an hour

Većina vas troši 10, 15 dolara po satu

for babysitters when you have them.

za dadilje kada ih trebate.

So we're spending less than 5 dollars an hour on the educational system.

Trošimo manje od 5 dolara po satu u obrazovnom sustavu.

And if we're going to change it,

I ako ćemo to promijeniti,

and change how we feed kids,

i promijeniti ishranu djece,

we really have to rethink that.

moramo o tome dobro promisliti.

So, public and private partnerships,

Javna i privatna partnerstva,

advocacy groups, working with foundations.

savjetodavne skupine, rad sa zakladama.

In our school district, the way we afford this

Mi si to možemo priuštiti u svom školskom

is our school district allocates .03 percent

okrugu tako što 0,3 %

of the general fund

sredstava iz općeg fonda ide

towards nutrition services. And I think if every school district

za prehranu. Mislim da bismo, kada bi

allocated a half to one percent,

svaki okrug dobio od 0,5 do 1 %,

we could start to really fix this program.

mogli popraviti stanje.

Zaista trebamo to promijeniti.

We really need to change it.

Koštat će više.

It's going to take more money.

Of course, it's not all about food; it's also about

Naravno, ne radi se samo o hrani, djeca

kids getting exercise.

trebaju i vježbati.

And one of the simple things we can do

A najjednostavnije bi bilo da

is put recess before lunch.

odmor bude prije ručka.

It's sort of this "duh" thing.

To nekako svi znaju.

You know, if you have kids coming into lunch

Ako djeca dođu na ručak i

and all they're going to do when they get out of lunch is go to have recess,

nakon njega imaju odmor,

you see them just throw away their lunch so they can run outside.

samo bace hranu i istrče van.

And then, at one in the afternoon, they're totally crashing.

A onda, u 13 sati, budu iscrpljeni.

These are your children and grandchildren that are totally melting down

Vaša djeca i unučad budu uništena

when you pick them up, because they haven't had lunch.

kada dođete po njih zato što nisu ručala.

So if the only thing they'd have to do after lunch is go to class,

A kada bi nakon ručka morali otići na sat,

believe me, they're going to sit there and eat their lunch.

vjerujte mi, sjedili bi i ručali.

We need to --

Moramo -

we need to educate.

moramo educirati.

We need to educate the kids.

Moramo educirati djecu,

We need to educate the staff.

moramo educirati osoblje.

I had 90 employees.

Imala sam 90 zaposlenika.

Two were supposed to be cooks -- none could.

Dvoje je trebalo kuhati - nisu znali kako.

And, you know, I'm not that better off now.

I, da znate, nije ni sad puno bolje.

But we really have to educate.

Ali stvarno moramo educirati.

We have to get academic institutions to start thinking

Akademske institucije moraju naći načina

about ways to teach people how to cook again,

da ljude ponovno nauče kako kuhati

because, of course, they don't --

jer, naravno, ne kuhaju -

because we've had this processed food in schools

jer imamo prerađenu hranu u školama

and institutions for so long.

i drugim institucijama već dugo vremena.

We need 40-minute lunches --

Trebamo 40 minuta za ručak -

most schools have 20-minute lunches --

većina škola ima samo 20 -

and lunches that are time-appropriate.

i ručkove koji odgovaraju tom vremenu.

There was just a big study done, and so many schools

Provedeno je istraživanje i mnogo škola

are starting lunch at nine and 10 in the morning.

poslužuje ručak u 9:00 i 10:00 ujutro.

That is not lunchtime.

To nije vrijeme ručka.

You know, it's crazy. It's crazy what we're doing.

To je ludo, to što radimo je ludo!

And just remember,

Sjetite se,

at very least tacitly,

barem prešutno,

this is what we're teaching children

mi učimo djecu

as what they should be doing.

da je to ono što bi trebali raditi.

I think if we're going to fix this,

Ako mislimo to popraviti,

one of the things we have to do

ono što moramo učiniti je

is really change how we have oversight

promijeniti nadzor nad

over the National School Lunch Program.

Državnim programom školskog ručka.

Instead of the National School Lunch Program being under the USDA,

Umjesto da bude pod nadzorom USDA,

I think it should be under CDC.

trebalo bi biti pod nadzorom CDC-a.

If we started to think about food

Da počnemo razmišljati o hrani

and how we feed our kids

i kako hranimo djecu

as a health initiative,

kao o zdravstvenoj inicijativi,

and we started thinking about food as health,

i o hrani kao zdravlju,

then I think we wouldn't have corn dogs

mislim da ne bismo posluživali kukuruzne dogove

as lunch.

za ručak.

Okay, Finance 101 on this,

Ok, neke osnove o financiranju,

and this -- I'm sort of wrapping it up with this finance piece,

a završavam na neki način financijama

because I think this is something we all have to understand.

zato što mislim da svi to moramo shvatiti.

The National School Lunch Program spends 8 billion dollars

Nacionalni program za prehranu godišnje troši 8 milijardi dolara

feeding 30 million children a year.

hraneći 30 milijuna djece.

That number probably needs to double.

Taj iznos treba udvostručiti.

People say, "Oh my God, where are we going to get 8 billion?"

Ljudi se pitaju odakle dobiti 8 milijardi.

In this country, we're spending 110 billion dollars a year

U ovoj zemlji se troši 110 milijardi na

on fast food.

brzu hranu godišnje.

We spend 100 billion dollars a year

Trošimo 100 milijardi godišnje

on diet aids.

na dodatke prehrani.

We spend 50 billion dollars on vegetables,

Trošimo 50 milijardi na povrće,

which is why we need all the diet aids.

i zbog toga trebamo sve te dodatke.

We spend 200 billion dollars a year

Godišnje trošimo 200 milijardi dolara

on diet-related illness today,

na bolesti koje su povezane s prehranom,

with nine percent of our kids having type 2 diabetes.

9 % naše djece ima dijabetes tipa 2.

200 billion.

200 milijardi.

So you know what, when we talk

Tako da, kada pričamo o tome

about needing 8 billion more, it's not a lot.

da trebamo još 8 milijardi, to nije puno.

That 8 billion comes down to two dollars and 49 cents --

Tih 8 milijardi spadne na 2 dolara i 49 centi --

that's what the government allocates for lunch.

toliko Vlada dodjeljuje za ručkove.

Most school districts spend two thirds of that on payroll and overhead.

Većina škola troši 2/3 toga na plaće i opće troškove.

That means we spend less than a dollar a day

To znači da trošimo manje od dolara dnevno

on food for kids in schools --

za hranu djece u školama --

most schools, 80 to 90 cents. In L.A., it's 56 cents.

većina škola 80 do 90 centi. U Los Angelesu 56 centi.

So we're spending less than a dollar, OK, on lunch.

Trošimo manje od dolara za ručak.

Now I don't know about you,

Ne znam za vas, ali ja idem

but I go to Starbucks and Pete's and places like that,

u Starbucks i Pete's i slična mjesta i

and venti latte in San Francisco is five dollars.

kava s mlijekom u San Franciscu je 5$.

One gourmet coffee,

Jedna gurmanska kava,

one, is more --

jedna, stoji više -

we spend more on than we are spending to feed kids

nego prehrana djece

for an entire week

tijekom čitavog tjedna

in our schools.

u našim školama.

You know what? We should be ashamed.

Znate što? Trebamo se sramiti.

We, as a country, should be ashamed

Čitava zemlja treba se

at that.

toga sramiti.

The richest country.

Najbogatija zemlja.

In our country,

U našoj zemlji,

it's the kids that need it the most,

djeca kojima je hrana najpotrebnija

who get this really, really lousy food.

dobivaju ovu užasnu, užasnu hranu.

It's the kids who have parents and grandparents

Djeca čiji si roditelji, bake, djedovi,

and uncles and aunts that can't even afford

ujaci i tetke ne mogu priuštiti

to pay for school lunch that gets this food.

plaćanje školskog ručka dobivaju tu hranu.

And those are the same kids

A to su ista ona djeca

who are going to be getting sick.

koja će se razboljeti.

Those are the same kids who we should be taking care of.

To su djeca o kojoj bismo trebali brinuti.

We can all make a difference.

Možemo nešto promijeniti.

That every single one of us,

Svatko od nas,

whether we have children,

bez obzira na to imamo li djece,

whether we care about children, whether we have nieces or nephews,

brinemo li za njih, bilo da imamo nećake

or anything --

ili nećakinje, svejedno -

that we can make a difference.

mi možemo nešto promijeniti.

Whether you sit down and eat a meal with your kids,

Bilo da objedujete s djecom,

whether you take your kids, or grandchildren,

bilo da vodite djecu, unučad ili

or nieces and nephews shopping

nećake u kupovinu

to a farmers' market. Just do tastings with them.

na tržnicu. Isprobavajte s njima.

Sit down and care.

Sjednite i pokažite da vam je stalo.

And on the macro level,

Na makro razini,

we're in what seems to be

nalazimo se u

a 19-month presidential campaign,

19-mjesečnoj predsjedničkoj kampanji

and of all the things we're asking

i od svega onoga što tražimo od

all of these potential leaders,

svih tih potencijalnih vođa

what about asking for the health of our children?

kako bi bilo da zatražimo zdravlje djece?

Thank you.

Hvala!